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Graphic TrusTrace
19.09.2024

TrusTrace, Xoriant and Carbon Trail: Product Claims Solution for Brands

TrusTrace, a global SaaS company with a market-leading platform for product traceability and supply chain compliance in fashion and retail, announced a strategic collaboration with platform engineering firm Xoriant and environmental impact data leader Carbon Trail to deliver a comprehensive solution that supports international brands that want to implement more product marketing accountability.

The new solution is the first-of-its-kind in the industry and leverages Xoriant’s strong data architecture, Carbon Trail’s environmental impact data, and TrusTrace’s supply chain traceability data to provide brands with the information they need to market their products with specific details on how they’re made and where.

TrusTrace, a global SaaS company with a market-leading platform for product traceability and supply chain compliance in fashion and retail, announced a strategic collaboration with platform engineering firm Xoriant and environmental impact data leader Carbon Trail to deliver a comprehensive solution that supports international brands that want to implement more product marketing accountability.

The new solution is the first-of-its-kind in the industry and leverages Xoriant’s strong data architecture, Carbon Trail’s environmental impact data, and TrusTrace’s supply chain traceability data to provide brands with the information they need to market their products with specific details on how they’re made and where.

This new technological solution coincides with the implementation of the Green Claims Code, which launched in 2021 and was updated in 2023 to factor in product-specific environmental impact and strives to ensure that claims are clear, accurate and not misleading; provide specific and clear information about materials used; use accurate product filters and avoid misleading imagery; and support claims with verifiable strategics and third party accreditation.

On the data side, brands need to measure environmental impact on a product level, not only just related to carbon, but covering 16+ indicators such as water, land use, and microfibre impacts. Once environmental impact and supply chain data is aggregated, information can then be incorporated into a Digital Product Passport, a record that can tell a product's entire value chain via QR code/digital tag that will be required for EU brands between 2026-2030. For example, a buyer can theoretically scan a product’s QR code and be taken to a unique URL link in which the environmental impact for that specific product is available to view. This can be displayed alongside traceability data – like where the product has been manufactured – in addition to other information like recyclability, microplastics, product certifications, all those elements also come into play.

Source:

TrusTrace

26.06.2024

TrusTrace: Upgraded Forced Labor Prevention Solution

TrusTrace, a SaaS company with a platform for product traceability and supply chain compliance in fashion and retail, announced the launch of its upgraded AI-powered Forced Labor Prevention (FLP) Solution, which will help brands proactively map out supply chains, screen it for risk, and efficiently gather evidence for regulatory compliance.

The Forced Labor Prevention solution combines the power of AI to manage large quantities of data from complex supply chains with scalable collection of primary data per purchase order, which is screened and validated for risk, ensuring brands have validated evidence at a product and shipment level.

TrusTrace, a SaaS company with a platform for product traceability and supply chain compliance in fashion and retail, announced the launch of its upgraded AI-powered Forced Labor Prevention (FLP) Solution, which will help brands proactively map out supply chains, screen it for risk, and efficiently gather evidence for regulatory compliance.

The Forced Labor Prevention solution combines the power of AI to manage large quantities of data from complex supply chains with scalable collection of primary data per purchase order, which is screened and validated for risk, ensuring brands have validated evidence at a product and shipment level.

The solution collects primary data directly from suppliers to ensure detailed and reliable information about facilities, products, and materials. The primary data collected through the TrusTrace solution is specific to the context of the traced products, contrary to solutions leveraging third party data, which can introduce large quantities of irrelevant information from various sources, creating ‘noise’ that can obscure critical insights and quickly become unmanageable. TrusTrace has traced more than two million purchase orders to date and has more than 55,000 suppliers and facilities mapped globally, demonstrating the capacity to automate the collection of primary data at very large scale.

The data is proactively screened for risk against the U.S. Customs and Border Protection (CBP) entity list, and the solution can integrate with any relevant risk screening database.

AI-Powered Chain of Custody Creation and Document Collection drives speed, accuracy and cost savings, making it quick and easy to gain supply chain visibility and stay on top of documentation for compliance. The FLP solution can classify, extract, and translate large volumes of documents in over 100 languages, facilitating the creation of a digital chain of custody, and transforming traditionally time-consuming manual processes, increasing efficiency, and reducing the likelihood of human error.

15 brands worldwide are already using TrusTrace for forced labor prevention, including Vera Bradley, who see proactive supply chain traceability and data management as key in achieving their ESG commitments.

Source:

TrusTrace

TrusTrace launches Playbook for fashion industry (c) TrusTrace
24.05.2024

TrusTrace launches Playbook for fashion industry

TrusTrace, a global SaaS company with a market-leading platform for supply chain traceability and compliance in fashion and retail, announced the launch of its third playbook entitled, “Unlocking DPP: The Why, What and How of Digital Product Passports.”

Unveiled at the Global Fashion Summit in Copenhagen, the playbook offers a guide for fashion industry professionals grappling with the data collection and implementation of the widely anticipated Digital Product Passport, which will come into force in the European Union between 2026-2030. The book busts some common myths and misconceptions about the DPP, and offers a data protocol for brands to follow to start collecting DPP data and setting up their digital systems for DPP implementation.

TrusTrace, a global SaaS company with a market-leading platform for supply chain traceability and compliance in fashion and retail, announced the launch of its third playbook entitled, “Unlocking DPP: The Why, What and How of Digital Product Passports.”

Unveiled at the Global Fashion Summit in Copenhagen, the playbook offers a guide for fashion industry professionals grappling with the data collection and implementation of the widely anticipated Digital Product Passport, which will come into force in the European Union between 2026-2030. The book busts some common myths and misconceptions about the DPP, and offers a data protocol for brands to follow to start collecting DPP data and setting up their digital systems for DPP implementation.

The guide, which has been authored by journalist Brooke Roberts-Islam, opens with ‘The Why’ of the DPP, breaking down the complex set of incoming EU legislation, and explaining why DPP is an essential tool for achieving the EU’s legally-binding commitment to reach net-zero greenhouse gas emissions by 2050. The guide highlights the significant data gaps and how the DPP will address these by collecting and sharing circularity data.

‘The What’ section explains the three core components of the DPP: product data, unique identifiers and the required interoperable IT system (for decentralized data sharing). This section also offers a breakdown of who and what is in scope, along with the required data systems. ‘The When’ offers all brands an essential overview of the DPP timeline and requirements for textile products under the ESPR.

‘The How’ provides brands with the essential steps to successfully collect data and implement a DPP scheme. The insights in this chapter are derived from the Trace4Value project, a live DPP pilot led by TrusTrace to test an end-to-end DPP data and system infrastructure for textile products entering the EU market. The pilot cohort embedded DPP carriers with live data into selected Kappahl and Marimekko products, which launched on the market in early 2024.

Source:

TrusTrace

19.01.2024

TrusTrace completes $24 Million Growth Investment

TrusTrace, a SaaS company with for product traceability and compliance, has announced the completion of a (U.S.) $24 million growth investment led by Circularity Capital, a specialist investor in businesses that enable the circular economy, with participation from existing investors Industrifonden and Fairpoint Capital.

According to Shameek Ghosh, CEO and Co-Founder of TrusTrace, the new investment will enable the company to further accelerate its global expansion ambitions by strengthening its presence in key markets, deepening product innovation and expanding collaborations – helping to create a global network where all value chains are traceable, circular, and fair.

Traceability has accelerated in importance and momentum as a key enabler of sustainable transformation, as evidenced by TrusTrace’s five-fold growth in subscription revenue in the 27 months since the previous growth round by Fairpoint Capital and Industrifonden in 2021, preceded by seed funding from Backing Minds in 2019.

TrusTrace, a SaaS company with for product traceability and compliance, has announced the completion of a (U.S.) $24 million growth investment led by Circularity Capital, a specialist investor in businesses that enable the circular economy, with participation from existing investors Industrifonden and Fairpoint Capital.

According to Shameek Ghosh, CEO and Co-Founder of TrusTrace, the new investment will enable the company to further accelerate its global expansion ambitions by strengthening its presence in key markets, deepening product innovation and expanding collaborations – helping to create a global network where all value chains are traceable, circular, and fair.

Traceability has accelerated in importance and momentum as a key enabler of sustainable transformation, as evidenced by TrusTrace’s five-fold growth in subscription revenue in the 27 months since the previous growth round by Fairpoint Capital and Industrifonden in 2021, preceded by seed funding from Backing Minds in 2019.

With more than a billion products now tracked through the platform, TrusTrace has established itself as a business-critical solution for supply chain traceability. TrusTrace customers include adidas, Brooks Running, Tapestry, Asics and many more. TrusTrace also plans to offer its services to regional and mid-size brands in 2024.

10.11.2023

PIP Global Safety selected TrusTrace platform for traceability needs

TrusTrace, a SaaS (Software as a Service) company with a platform for supply chain traceability and compliance data management, announced that PIP Global Safety, a supplier of protective workwear equipment with over 30 brands globally, has selected the TrusTrace platform to support its traceability needs, including evidence collection to prove compliance for the UFLPA (Uyghur Forced Labor Prevention Act).

PIP Global Safety will now leverage verified, real-time data on the TrusTrace platform to provide deeper visibility into the cotton used within the Company’s PPE and workwear products. The partnership will also improve the efficiency of chain of custody data collection for UFLPA compliance – a U.S. regulation that is compelling companies to assess risks in their supply chain and implement processes to ensure that suppliers are not using forced labor.

TrusTrace, a SaaS (Software as a Service) company with a platform for supply chain traceability and compliance data management, announced that PIP Global Safety, a supplier of protective workwear equipment with over 30 brands globally, has selected the TrusTrace platform to support its traceability needs, including evidence collection to prove compliance for the UFLPA (Uyghur Forced Labor Prevention Act).

PIP Global Safety will now leverage verified, real-time data on the TrusTrace platform to provide deeper visibility into the cotton used within the Company’s PPE and workwear products. The partnership will also improve the efficiency of chain of custody data collection for UFLPA compliance – a U.S. regulation that is compelling companies to assess risks in their supply chain and implement processes to ensure that suppliers are not using forced labor.

PIP Global Safety previously managed their supply chain traceability manually; now, TrusTrace will automate the process, changing how data is collected, digitized and shared. “After an extensive vetting process, we selected TrusTrace as our traceability platform because of their ability to provide us with detailed, product-level data that enables us to thoroughly and accurately map our supply chains,” said Nathan McCormick, Senior VP of Operations & Integrated Supply Chain at PIP Global Safety. “While a lot of laws and regulations around due diligence have not yet come into force, we are taking a proactive approach to ensure that we’re ahead of the curve to support our customers’ needs while proactively monitoring for risk of forced labor in our supply chain.”

In addition to supporting regulatory compliance, TrusTrace supports PIP Global Safety’s long-standing sustainability and social responsibility initiatives. PIP Global Safety has pledged to continually identify opportunities to minimize their environmental footprint while still maximizing protection against occupational hazards. This commitment extends to multiple aspects of the business, including Manufacturing Processes, Sustainability-Driven Programs, Recycled Products, Social Sustainability and Future Initiatives.

(c) MUNICH FABRIC START
13.01.2023

MUNICH FABRIC START announces programme for upcoming event

The Munich Fabric Start Exhibitions GmbH announces the programme for the upcoming editions of MUNICH FABRIC START (24 to 26 January 2023) and BLUEZONE & KEYHOUSE (24 and 25 January 2023).
From 24 to 26 January 2023, visitors can expect a range of the latest trends, fabric, accessories and denim highlights from around 900 international exhibitors, an event programme with expert panels, keynotes and trend lectures, as well as numerous networking opportunities.

Economic Environment
Conflicts, inflation, recession, energy crisis, massive inequality, climate change - how companies can position themselves securely in a volatile market environment - this is deciphered by trend analyst David Shah in his key note "Self-Empowerment" and numerous industry experts, futurologists and leading fashion editors in the lecture series "The Status Quo of Fashion" by strategy and communication consultants Alex Vogt and Jana Kern.

The Munich Fabric Start Exhibitions GmbH announces the programme for the upcoming editions of MUNICH FABRIC START (24 to 26 January 2023) and BLUEZONE & KEYHOUSE (24 and 25 January 2023).
From 24 to 26 January 2023, visitors can expect a range of the latest trends, fabric, accessories and denim highlights from around 900 international exhibitors, an event programme with expert panels, keynotes and trend lectures, as well as numerous networking opportunities.

Economic Environment
Conflicts, inflation, recession, energy crisis, massive inequality, climate change - how companies can position themselves securely in a volatile market environment - this is deciphered by trend analyst David Shah in his key note "Self-Empowerment" and numerous industry experts, futurologists and leading fashion editors in the lecture series "The Status Quo of Fashion" by strategy and communication consultants Alex Vogt and Jana Kern.

Next to David Shah (View-Publications), the panel will include Siems Luckwaldt (CAPITAL and BUSINESS PUNK, RTL Germany), Shamin Vogel (WeAr Global Magazine), Ben Hanson (The Interline), Maria Cristina Pavarini (The SPIN OFF) and Carl Tillessen (DMI)

Digital Era
From digital colour apps, digital twins and virtual models to 3D simulation and virtual dressing rooms - the world of digital fashion will not only be discussed in numerous lectures in Munich, but also brought to life in the new Assyst Experience. Whether it's Carola Seybold, Head of Global Key Accounts at Pantone, Jan Hilger from Roland Berger, Arndt Johannes from Verce, Dr. Stefan Hauswiesner, CEO of Reactive Reality or the experts of the panel "Textilfabrik X.0 - New Marketing Buzz Words or One Step Ahead": everyone will be looking at virtual fashion from a different angle and providing insights into the latest state of the art. In her trend presentation "The weird & wonderful world of fashion cores" at BLUEZONE, Angela Velasquez (Rivet) sheds light on how viral TikTok trends are reshaping denim merchandising.

Sustainable Future
Digitisation and sustainability - the third major theme of the event programme - could not be more closely intertwined. Lisa Lang, Director of Policy & EU Affairs Orchestrator of EIT Climate KIC in an interview with Muchaneta ten Napel (Shape Innovate) kicks things off about the importance of a green transformation for the industry. Other topics in focus: Liv Simpliciano from Fashion Revolution gives an overview of where the world's biggest fashion brands and retailers stand in terms of transparency. Tricia Carey from Renewcell, David Shah (View-Publications), Lien van der Schueren and Guy Buyle (CISUTAC & HEREWEAR), Mateusz Wielopolski (Circulix) and Mario Malzacher (Circular.Fashion) critically discuss whether the circular economy is really the solution for everything or just a placebo. Circular ecosystems are also presented by Franziska von Becker from Hachmeister & Partner.

The race of the new sustainable materials of the future will be opened by Kirsi Terho from Infinited Fiber, Kuben Edwards from Onezero8, Marianne Uddman from Trustrace and Simon Angel, Sustainable Innovations Curator of MUNICH FABRIC START in a panel discussion with Muchaneta ten Napel (Shape Innovate). New products for a sustainable future in the denim industry will be discussed at BLUEZONE.
Another highlight: In cooperation with the Transformers Foundation, an expert panel will also be held at BLUEZONE on both days of the trade show.

Trends Spring.Summer 2024
Gerd Müller-Thomkins, Carl Tillessen and Niels Holger Wien from the Deutsches Mode Institut (DMI) see a "vibe shift" - a turning point. They will analyse what this means for fashion in their trend presentation on Wednesday. The Women's Fashion Trends SS 24 with the must haves of the season will be analysed by Karin Schmitz from the Trend Forecast Institute Peclers Paris - from the glamorous appearance in everyday life, to the play with gender identity, to simplicity combined with functionality and mobility.

Source:

MUNICH FABRIC START / KERN. Consulting

Illustration Linnea Teljas Puranen
24.06.2022

Transparente Mode: I:CO beteiligt sich am Traceability Playbook

SOEX Tochtergesellschaft I:CO wirkte an der Erstellung eines Handbuchs mit, das dabei helfen soll, die Rückverfolgung von Produkten und Materialien innerhalb der Modebranche zu vereinfachen. Unter dem Namen „Traceability Playbook“ veröffentlichte das Team von TrusTrace in Zusammenarbeit mit Fashion for Good und Fashion Revolution eine Anleitung, wie Unternehmen einen Überblick über die Herkunft, Bewegung und Entwicklung von Produkten und Materialien bekommen und kommunizieren können. I:CO legte dafür Informationen über seine Zusammenarbeit mit den großen Marken Mango und H&M offen.

Damit Transparenz Realität wird – sowohl intern als auch extern – streben immer mehr Marken eine Rückverfolgung ihrer gesamten Lieferketten an. Umso mehr Bestandteile und Materialien Teil der Wertschöpfungskette sind, desto komplexer wird die Umsetzung. Das gilt insbesondere für die Modebranche, in der Marken, Hersteller und Lieferanten oft über mehrere Kontinente verteilt sind. Um eine Rückverfolgung möglich zu machen, braucht es eine engere Zusammenarbeit innerhalb der Branche, Automatisierung und datengesteuerte Systeme, das liefert das Traceability Playbook.

SOEX Tochtergesellschaft I:CO wirkte an der Erstellung eines Handbuchs mit, das dabei helfen soll, die Rückverfolgung von Produkten und Materialien innerhalb der Modebranche zu vereinfachen. Unter dem Namen „Traceability Playbook“ veröffentlichte das Team von TrusTrace in Zusammenarbeit mit Fashion for Good und Fashion Revolution eine Anleitung, wie Unternehmen einen Überblick über die Herkunft, Bewegung und Entwicklung von Produkten und Materialien bekommen und kommunizieren können. I:CO legte dafür Informationen über seine Zusammenarbeit mit den großen Marken Mango und H&M offen.

Damit Transparenz Realität wird – sowohl intern als auch extern – streben immer mehr Marken eine Rückverfolgung ihrer gesamten Lieferketten an. Umso mehr Bestandteile und Materialien Teil der Wertschöpfungskette sind, desto komplexer wird die Umsetzung. Das gilt insbesondere für die Modebranche, in der Marken, Hersteller und Lieferanten oft über mehrere Kontinente verteilt sind. Um eine Rückverfolgung möglich zu machen, braucht es eine engere Zusammenarbeit innerhalb der Branche, Automatisierung und datengesteuerte Systeme, das liefert das Traceability Playbook.

Der Leitfaden bietet daher sowohl aktuelle Einblicke als auch Beispiele für bewährte Verfahren und Fachwissen von Vordenkern der Branche. Um aufzuschlüsseln, wie die Sortierung von getragener Kleidung zur Wiederverwendung und Wiederverwertung optimal gestaltet werden kann, gewährte I:CO Einblick in die Zusammenarbeit mit Marken wie H&M und Mango und in die Geschäftspraktiken als Dienstleister im Bereich Sortierung und Recycling.

Das Traceability Playbook wurde erstellt, um den nachhaltigen Wandel in der Modeindustrie voranzutreiben und ist ein vollständiger Leitfaden für die Rückverfolgbarkeit der Lieferkette. Es wurde von TrusTrace in Zusammenarbeit mit Fashion Revolution und Fashion for Good verfasst und stützt sich auf die Expertise von Vordenkern der Branche. Als offene Ressource ist das Handbuch kostenlos und für jeden zugänglich, der mehr über die Rückverfolgbarkeit erfahren möchte und darüber, wie sie genutzt werden kann.

Das Handbuch ist ein Plädoyer für Transparenz und Rückverfolgung auf Produkt- und Materialebene. Denn der Druck auf die Unternehmen wächst, allein durch die politischen Vorstöße für ein europäisches Lieferkettengesetz hat die Rückverfolgung von der Herstellung bis zur Entsorgung deutlich an Wichtigkeit gewonnen. Das Lieferkettengesetz soll EU-Firmen dazu verpflichten, ihre Zulieferer entlang der gesamten globalen Lieferkette zu überprüfen, inklusive aller direkter und indirekter Geschäftsbeziehungen.

Source:

SOEX

09.06.2022

GFA: New sustainability actions at Global Fashion Summit

The Global Fashion Summit was hosted by Global Fashion Agenda (GFA) in Copenhagen on 7-8 June. The event was centred around the theme ‘Alliances for a New Era’ and convened over 900 leaders from brands, retailers, NGOs, policy, manufacturers, and innovators to drive urgent action.

Attendees heard from 112 speakers including HRH The Crown Princess of Denmark; Marie-Claire Daveu, Chief Sustainability & institutional Affairs Officer, Kering; Leo Rongone, CEO, Bottega Veneta; Thierry Andretta, CEO, Mulberry; Lily Cole, Author & Podcaster on climate solutions and Advisor for UNECE; Nicolaj Reffstrup, Founder, GANNI; Maximillian Bittner, CEO, Vestiaire Collective; Paul Polmon, Co-Author, Net Positive; Bobby Kolade, Fashion Designer; Halide Alagöz, Chief Product Officer, Ralph Lauren Corporation; Aditi Mayer, Sustainable fashion blogger and labor rights activist; Lindita Xhaferi Salihu, Fashion Charter Lead, UNFCCC; and more.

Multiple companies, such as GFA, Ralph Lauren, Apparel Impact Institute, Fashion Revolution, GANNI, TrusTrace and Mulberry, chose to announce their latest sustainability measures at the landmark event.

The Global Fashion Summit was hosted by Global Fashion Agenda (GFA) in Copenhagen on 7-8 June. The event was centred around the theme ‘Alliances for a New Era’ and convened over 900 leaders from brands, retailers, NGOs, policy, manufacturers, and innovators to drive urgent action.

Attendees heard from 112 speakers including HRH The Crown Princess of Denmark; Marie-Claire Daveu, Chief Sustainability & institutional Affairs Officer, Kering; Leo Rongone, CEO, Bottega Veneta; Thierry Andretta, CEO, Mulberry; Lily Cole, Author & Podcaster on climate solutions and Advisor for UNECE; Nicolaj Reffstrup, Founder, GANNI; Maximillian Bittner, CEO, Vestiaire Collective; Paul Polmon, Co-Author, Net Positive; Bobby Kolade, Fashion Designer; Halide Alagöz, Chief Product Officer, Ralph Lauren Corporation; Aditi Mayer, Sustainable fashion blogger and labor rights activist; Lindita Xhaferi Salihu, Fashion Charter Lead, UNFCCC; and more.

Multiple companies, such as GFA, Ralph Lauren, Apparel Impact Institute, Fashion Revolution, GANNI, TrusTrace and Mulberry, chose to announce their latest sustainability measures at the landmark event.

Innovation Forum connected fashion companies with sustainable solution providers
This year’s Summit also presented an Innovation Forum, enabling small and large companies to meet with 24 sustainable solution providers – equipping them with the tools to turn words into meaningful actions. More than 300 facilitated business meetings between fashion companies and sustainable solution providers took place during the two days of the Summit.

Asia Pacific Rayon  logo Asia Pacific Rayon
Asia Pacific Rayon Logo
24.01.2020

Asia Pacific Rayon Joins World Economic Forum’s Public Blockchain Platform

To Accelerate Public-Private Cooperation in Supply Chain Transparency

Asia Pacific Rayon (APR) has joined the first neutral and public traceability platform capable of visualising blockchain-based supply chain data from multiple companies and sources. It aims to help businesses across industries respond to consumer demands for ethical and environmentally friendly products.
The neutral and safe space for collaboration is provided by the World Economic Forum and created in collaboration with Everledger, Lenzing Group, TextileGenesis™, and the International Trade Centre. APR will contribute to Phase 2 of the initiative which seeks to incorporate more data sources.

“APR has started harnessing the potential of enterprise blockchain technology to enable customers to trace finished products back to the plantation forest origins on a smartphone app. To be able now to connect our data to other similar industry initiatives is a natural next step for APR, as is extending the benefits of our upstream traceability to the rest of the textile value chain.

Enhancing Follow Our Fibre with New Mill Sustainability Dashboard

To Accelerate Public-Private Cooperation in Supply Chain Transparency

Asia Pacific Rayon (APR) has joined the first neutral and public traceability platform capable of visualising blockchain-based supply chain data from multiple companies and sources. It aims to help businesses across industries respond to consumer demands for ethical and environmentally friendly products.
The neutral and safe space for collaboration is provided by the World Economic Forum and created in collaboration with Everledger, Lenzing Group, TextileGenesis™, and the International Trade Centre. APR will contribute to Phase 2 of the initiative which seeks to incorporate more data sources.

“APR has started harnessing the potential of enterprise blockchain technology to enable customers to trace finished products back to the plantation forest origins on a smartphone app. To be able now to connect our data to other similar industry initiatives is a natural next step for APR, as is extending the benefits of our upstream traceability to the rest of the textile value chain.

Enhancing Follow Our Fibre with New Mill Sustainability Dashboard

Launched in mid-2019, APR’s blockchain-based Follow Our Fibre allows customers and stakeholders to scan its viscose product with a user-friendly app to access data that traces the product’s journey from plant nursery to viscose manufacturing and on to seaports. In October 2019, APR announced a collaboration with TrusTrace to integrate Follow Our Fibre with the latter’s T-Trace module. This helps connect APR’s upstream data to downstream textile value chain actors such as yarn and fabric customers and fashion brands.

More recently, a sustainability dashboard tracking key mill environmental performance indicators has been added to Follow Our Fibre. The dashboard presents APR’s performance in its first year of operations where a baseline has been established for quarterly tracking, reporting and continuous improvement.
The performance indicators follow key industry standards being set by ZDHC for Man-Made Cellulosic Fibres (MMCF), as well as the European Union Best Available Technologies (EU BAT).

 

 

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(c) Omnicom Public Relations Group