From the Sector

OUTLOOK™ 2024 took place on 24-26 September 2024 in Rome, gathering a record of 549 delegates from 212 companies and 37 countries across the nonwovens personal care, hygiene & wipes products value chain.

OUTLOOK24 Conference
The conference, structured across five key sessions, featured 26 speakers covering a diverse array of critical topics impacting not only the nonwovens industry but society at large. These topics included cutting-edge innovations and eco-design, evolving market dynamics, navigating new EU regulations, the future of absorbent hygiene products, sustainability, retail strategies, and the challenges posed by China's influence on European commerce.

The event's first day opened with a compelling presentation by Joachim De Vos, Managing Partner and Founder of Living Tomorrow & TomorrowLab. As an expert in strategic innovation and scenario planning, he shared valuable insights on guiding organizations towards future-readiness. He highlighted the emerging success factors, emphasizing how Generative AI can be leveraged to develop scenarios for the nonwovens industry, serving as a powerful roadmap for future innovation.

On the second day, James Kynge, the Europe-China correspondent for the Financial Times, delivered a keynote address., "The China Challenge", emphasizing China's rapid rise as a global tech superpower, noting that the country produced more than half of the world's robots last year. He explored the far-reaching impact of this growth on European commerce, highlighting the challenges and outlined strategies for European companies.

The final day of OUTLOOK™ Jack Stratten, Director of Insider Trends. highlighted in his presentation, “The polarization of choice: How retailers and brands are responding to market and product saturation,” in an unprecedented market saturation that leaves 64% of consumers feeling overwhelmed by choices. He discussed how massive retail platforms drive product saturation, influencing both quality and variety and concluded that differentiation in this crowded landscape occurs by focusing on high-quality, curated selections.

OUTLOOK24 Exhibition
As part of its commitment to fostering connections within the industry, OUTLOOK™ 2024 continued its tradition of offering extensive networking opportunities to its delegates. This year’s event featured a tabletop exhibition, where 20 companies had the chance to showcase their expertise over the 3 days.

The next edition of OUTLOOK™ will take place from 23-25 September 2025, in Budapest, Hungary at the Marriott Hotel, Budapest.

INDA, the Association of the Nonwoven Fabrics Industry, announced three recipients for the INDA Lifetime Service Award and Lifetime Technical Achievement Awards. David Powling, Paul Latten, and Arnold Wilkie are being recognized for their key contributions to the advancement of the nonwovens industry and INDA.

David Powling and Paul Latten will receive their awards at the World of Wipes® (WOW) International Conference, June 18th beginning at 4:30 pm
Arnold Wilkie will receive his award at the RISE® Conference, October 1st at 4:30 pm.

The Award recipients are:

David Powling
David Powling has worked for Kimberly-Clark Corporation for nearly 25 years and has been a contributor to the Wipes Task Force and Technical Committees at INDA and EDANA for over 15 years. Powling served as Chairman of the INDA Wipes Task Force from 2009-2013. His work on these committees include developing the first and second edition of the Flushability Guidance Document (GD) and he was later instrumental in the roll out of the third and fourth edition GDs. Throughout this time, Powling coordinated activities with Kimberly-Clark Corporation to provide critical supporting data, as these flushability test protocols were developed.

Powling has been actively involved in collection studies where he was key in framing the work packages of those studies, collating and analyzing the data, and drafting reports. These collection studies include: Moraga, CA (advisor); Maine – Part #1 and Part #2 (hands-on); Jacksonville (hands-on); and the Northern and Southern California studies in 2023, which combined, was the largest study to date. Powling led the charge in the California study and was personally involved in identifying 1,745 samples.

Powling has been a key technical contributor to the INDA Government Relation efforts that has resulted in labelling regulations in multiple U.S. states. He has also been an active participant in efforts to develop an ISO standard for flushable products.  In this effort, he was a test method sub-team leader during the preparation of the proposed ISO standard responsible for organizing appendices of existing flushability methodologies. Additionally, Powling has been awarded, or has pending, 25+ U.S. patents, including many covering the development of dispersible wet wipes.

Paul Latten
Paul Latten has been an active member of the nonwoven and fiber industries for over 35 years. Most recently he has led innovation at Southeast Nonwovens, commercializing more than 75 new nonwoven products per year. Prior to joining Southeast Nonwovens, Latten held senior leadership positions with Basofil, Consolidated Fibers, Invista, and KoSa (and Trevira and Hoechst Celanese precursors to KoSa.)

Latten has a successful career of reinvigorating company R&D efforts by instilling a focus on customer-centric innovation. He is an inventor of record for a number of patents and pending applications. Latten has given numerous presentations on innovative nonwoven materials, at events such as INDA’s World of Wipes® (WOW) International Conference, RISE® (Research, Innovation & Science for Engineered Fabrics), the VISION International Conference, and the Converting and Bonding (CAB) Conference.

His recent innovations have been diverse in scope and include nonwovens for use in hydrogen fuel cells, moisture detection media, proprietary wipe designs, and natural fiber-based packaging. Aside from new fiber and nonwoven products, Latten has championed process innovation that has resulted in tangible output gains that broadened the market opportunity for his current and prior companies.

Latten’s portfolio of innovations has spanned across the nonwoven markets, often involving wetlaid and drylaid nonwovens. These include materials for moisture detection, synthetic papers, fuel cell cathodes, protective covers for treats, melamine nonwovens for surface treatment, and the development of binder fibers. His work also touched upon disposable hygiene applications entailing dry-laid web containing hollow synthetic fibers to improve absorbent core fluid uptake.

Latten has been a board member of INDA for multiple terms and served as Chairman in 2008-2010. Additionally, he has contributed to many INDA conference planning committees, helping drive the success of these events.

Arnold Wilkie
Arnold Wilkie has a distinguished career in advancing yarn, fiber, and nonwoven technologies since 1970. Since 1988, he has been President and Owner of Hills, Inc. where he has sustained their innovative culture. Wilkie has over 40 patents and applications covering yarns, bicomponent fibers, ultra-fine fibers, nanofibers, dissolvable filaments, meltblown nonwovens, and polymer processing innovations. He established Hills as a leading innovator in bicomponent fiber nonwovens and in the equipment to produce these materials. During Wilkie’s time leading Hills, their pilot capabilities have become well-known and highly regarded for enabling material innovations.

Many of his patents pertain to the development of equipment solutions that enable the production of complex bi- and multi-component fiber structures. These solutions include the method of forming a continuous filament spun-laid web, the method and apparatus for producing polymer fibers and fabrics including multiple polymer components, the method and apparatus for controlling airflow in a fiber extrusion system, and controlling the dissolution of dissolvable polymer components in plural component fibers.

Arnold Wilkie, President, Hills, Inc., earned his bachelor’s degree in Mechanical Engineering from the University of Tennessee and an MBA from the University of West Florida. He is a licensed Professional Engineer in Florida, and has been engaged in the synthetic fibers industry since 1970. The first 17 years were with the Monsanto Company, where he held positions in Fiber Process Engineering, Fiber Product R&D, and Product Management. Since 1988, he has been a majority Owner and President of Hills, Inc., a 52-year-old company located in West Melbourne, Florida, specializing in the development, manufacture, and supply of advanced custom fiber extrusion equipment. Wilkie has been involved with and supported The Nonwovens Institute, since its founding in 1991 as the Nonwovens Cooperative Research Center (NCRC), with Hills joining as a Member in 2001

INDA and EDANA, the leading trade associations representing nonwovens and related industries, joined forces to implement and support the industry’s first Quality and Audit Program (QAP) in the United States. This joint effort will increase the reach of, and support for, the program in the North American absorbent hygiene products and wet wipes industries.

Much like the harmonization of test methods years ago, this joint program has the potential to reduce complexity for both suppliers and converters of AHP and wipes. This program grew from the inefficiency of facing multiple audits from converter supplier audit programs, often assessing similar requirements, but according to differing standards.

The program went through a rigorous testing and piloting phase before being rolled out in the summer of 2022. Initially only available in Europe, the program is expanding its reach to cover Asia and the Americas.

More information is available on the EDANA website where converters and suppliers can register to take part. The program is based on a harmonized quality and hygiene standard, which facilitates an objective third-party audit. Organizations can also register to follow a training course to familiarize themselves with the standard.

The international nonwovens community came together once again in Geneva this week for INDEX™23, with with 12,017 attendees from over 100 countries and 610 exhibitors from 43 countries joining the event.

Exhibitors made the most of the four intensive days to meet potential new customers and extend business with existing clients. As one of the world’s leading nonwovens exhibitions, INDEX™ demonstrated the latest breakthroughs and innovative developments across all nonwovens’ applications.

The INDEX™ Lab, an exchange hub displaying samples from innovations and new developments, also showcased the winners and runners up from each of the five categories of the INDEX™ Innovation Award. Open to any EDANA member company or exhibitor at INDEX™23, the winners were announced on the first day of the exhibition during a dedicated ceremony at the EDANA stand.

The winners (more infomation):

1. Nonwoven roll goods
   Winner: Suominen – HYDRASPUN® Circula Nonwoven
2. Finished products made from, or incorporating nonwovens
   Winner: Henkel – Smart Adult Care
3. Raw materials or components (e.g., fibre, binder, polymer, tape), of special relevance to the nonwovens industry and related converted products
   Winner: Fiberpartner – BicoBio
4. Innovation in machinery of special relevance to the nonwovens industry
   Winner: Curt G. Joa, Inc. – ESC-8™
5. Sustainable Product
   Winner: Sparkle Innovations – SugaFluff™

The "Nonwovens Journey", an immersive experience that takes a look at the innovative role of nonwovens, as well as how innovation has progressed in time around both sustainability, and how nonwovens are used in everyday life, also allowed visitors to discover the versatility of nonwovens.

Running alongside the exhibition itself, there was also a full programme of side events that were enjoyed by participants: Exhibitor Product Presentations from 33 exhibitors; a series of informative seminars covering a myriad of topics including medical nonwovens, sustainability, circular economy, geosynthetics, textiles, mobility, fair trade, gender equity, innovation, and market trends; country-specific briefings offering insights into the nonwovens market in various regions around the world; and a nonwovens tutorial intended as an induction to nonwovens for those new to the industry. These topics were all presented by leading industry experts and guest speakers, including among others, the World Trade Organization (WTO).

Concern for the environment has in recent years become increasingly important, and once again remained a key topic at INDEX™23, with companies pushing to achieve further CO₂ reductions and circularity across the supply chain.

Continuing on from its success during COVID-19, the INDEX™23 Mobile App and Virtual Platform was back. This tool offered participants – both in Geneva and those following from home – the chance to watch presentations live and interact with speakers, exhibitors, and other participants. Attendees were able to plan their visit and organize meetings, which was highly appreciated. Video recordings from the sessions will remain available online in the app and platform for the coming weeks.

The next INDEX™ will take place in three years from 21-24 April 2026.

The associations published a joint European textiles industry statement on the energy package claiming incisive actions with no further delay.
Here is the statement in full:

Last month, when gas wholesale prices reached the record level of 340€/MWh – triggering also sky-high electricity prices – the European textiles industry called on the European Union to adopt a wholesale price cap for gas, the revision of the merit-order principle in the electricity market, support for SMEs and a single European strategy. On 14 September 2022, on the occasion of the State of the Union address by President Von der Leyen, the Commission announced initiatives aimed at tackling the dramatic energy crisis that the Europe is facing.

We, the European associations representing the whole textiles’ ecosystem,  welcome these proposals by the Commission to change the TTF benchmark parameters and decouple the TTF from the electricity market and the revision of the merit-order principle for the electricity market, which is no longer serving the purpose it was designed for.

We also welcome the proposal to amend the state-aid framework that, in our view, should include the textiles finishing, the textiles services and the nonwoven sectors as well as a simplification of the application requirements. Furthermore, we call for a uniform implementation across the EU.

However, we acknowledge that the Commission proposal lacks in ambition and – if confirmed – it will come at the cost of losing European industrial capacity and European jobs. Ultimately, Europe will remain without its integrated textiles ecosystem, as we know it today, and no mean to translate into reality the EU textiles strategy, for more sustainable and circular textiles products.

An ambitious and meaningful European price cap on the wholesale price of natural gas is absolutely necessary. Europe is running out of time to save its own industry. It is now time to act swiftly, decisively in unity and solidarity at European level. We understand a very high price cap has been so far discussed among Ministries and that is not reassuring for companies across Europe: if any cap is, as expected, above 100/MWh, these businesses will collapse.

Already in March 2022, with EU gas wholesale prices at 200€/MWh, the business case for keeping textiles production was no longer there. To date, natural gas wholesale prices have reached the level of 340€/MWh, more than 15 times higher compared to 2021! Currently, many businesses have suspended their production processes to avoid the loss of tens of thousands of euros every day. We hope this will not become the new normal and – to reduce the likelihood of such a scenario – we call on the Commission, the EU Council and the Parliament to swiftly adopt decisive, impactful and concrete actions to tackle the energy crisis and ensure the survival of the European industry.

Given the dire international competition in which the EU textiles industry operates, it is not possible to just pass on the increased costs to consumers. Yet, with these sky-high prices, our companies cannot afford to absorb those costs. The EU textiles companies are mainly SMEs that do not have the financial structure to absorb such a shock.  In contrast with such reality in Europe, the wholesale price of gas in the US and China is 10€/MWh, whereas in Turkey the price is 25€/MWh. If the EU does not act, our international competitors will easily replace us in the market, resulting in the de-industrialisation of Europe and a worsened reliance on foreign imports of essential products.

Specific segments of the textile industry are particularly vulnerable:

• The man-made fibres (MMF) industry for instance is an energy intensive sector and a major consumer of natural gas and electricity in the manufacturing of its fibres. Not only is it being affected by higher energy process, it is also experiencing shortages and sharply rising costs of its raw materials.
• For the nonwovens segment, production processes – which use both fibres and filaments extruded in situ – are also highly dependent on gas and electricity. Polymers melting and extrusion, fibres carding, web-forming, web-bonding and drying are energy-intensive techniques. Nonwoven materials can be found in many applications crucial to citizens like in healthcare (face masks) or automotive (batteries).
• It also is to be noted that for some segments the use of gas has no technological substitute: for example, the dyeing and finishing production units make very intense use of gas. These production units are mainly composed by boilers and driers, which only work on gas and there is no alternative technology.
• The textile services sector is also struggling: with the critical nature of the service they provide, they require a considerable amount of energy to keep services, particularly hospitals and care homes stocked with lifesaving material as well as clothing and bed linens for the patients themselves. Losing these businesses would cause a lack of clothing for healthcare professionals, including protective sanitary gowns for surgeons, nurses and doctors, uniforms including other forms of personal protective equipment.

In 2021, nonwovens production in Greater Europe increased in volume by 2.0% to reach 3,120,967 tonnes (and 87.6 billion square metres).

EDANA, the international Association serving the nonwovens and related industries today released its statistics on Nonwovens Production and Deliveries for 2021. Following the impressive growth recorded in 2020, the updated figures for Greater Europe (incl. Western and Eastern Europe countries, Turkey, Belarus, Russia and Ukraine) highlight again the ability of the European industry to innovate and to invest in order to meet the challenges of the pandemic crisis.

In 2021, nonwovens production in Greater Europe increased in volume by 2.0% to reach 3,120,967 tonnes (and 87.6 billion square metres). Since 2019, the European output increased by nearly 9%.

Jacques Prigneaux, EDANA’s Market Analysis and Economic Affairs Director commented “This 2% average growth is in line with European forecasts disclosed in October 2021 in our Global Nonwoven Markets 2020-2025 report. In 2021, significant growth areas for nonwovens were recorded in building construction (+17.4%), agriculture (+11.3%), electronic materials (+10.1%) and air filtration (+9.1%). Countering this, a further decline of -1% was recorded in automotive interior applications. In some market segments, a comparison with the pre-COVID situation is probably more relevant. This is particularly true in hygiene, medical and wipes nonwovens, which were almost flat or slightly decreasing compared to the level reached in 2020, but still much higher than in 2019”.

He added: “Looking at the different production processes of nonwovens, various trends were observed in 2021. The production of fiber-based materials, including Drylaid, Wetlaid, and Airlaid technologies, recorded divergent growth rates (respectively +2.4%, +1.1% and -4.8%), and spunmelt nonwovens recorded a growth rate of +3.1%. In Drylaid, the highest growth in tonnes was observed in needlepunched, with a 6.4% increase. The production of drylaid-hydroentangled, which peaked in 2020, was at the same level a year later”.

• In a meeting dedicated to reviewing the association’s 2021 figures, validating ambitious projects, and preparing for the future, beyond this year’s final celebrations of its 50th Anniversary, the Board of EDANA appointed Mr Murat Dogru as Deputy General Manager.

The governors also confirmed that Murat will take over from Pierre Wiertz as General Manager, from 1st July 2022 onwards. Pierre will then officially retire after 18 years in this position and a 39 year long career at EDANA.

Mr. Dogru, 42 years old, holds an MSc in Advertising and Communications and has over 10 years of association management experience through various management consultancy positions within MCI, following 5 years as advertising sales executive for The Economist. He is fluent in English and French, with an excellent command of Arabic and Turkish.

“My experience in association management, from technology sectors to healthcare, via societies of engineers, researchers and medical doctors, has brought me a drive and passion for responding to members’ needs in fast-moving environments”, said Dogru. “I am very much looking forward to learning from the EDANA member companies and the expert staff and building on the great assets and strengths of the association, to lead it through the turbulent times facing the industry, with raw materials, energy and transportation costs, as well as regulatory and sustainability challenges”, he added.

The EDANA Board also validated several ambitious projects in the areas of product stewardship, standardisation, sustainability, and advocacy, and was presented with a report on record membership levels (+31% in 3 years), and on the excellent success of EDANA’S training courses, publications and events in 2021, including INDEX™ 20 last October.

A new report published by the two nonwoven trade associations forecasts strong market demand for nonwovens materials through the next five years, according to the joint publication from EDANA and INDA’s Global Nonwoven Markets Report, A Comprehensive Survey and Outlook, 2020–2025.

This report provides information and analysis of the global nonwoven macro drivers, supply and demand, and regional trade. Among the highlights of the report:

• In the historical period (2010–2020) production increased 6.2% annually, led by growth in the spunlaid processes and drylaid hydroentanglement.
• China led the growth in production, adding an additional 4.7 million tonnes from the end of 2010 through to the end of 2020, representing a 11.5% annual growth rate.
• Across the nonwoven end use segments, the wipes, filtration, medical segments expanded at the fastest rates, given the industry’s rapid response to provide materials that keep the surfaces we touch clean, protect the air we breathe, and provide a barrier to keep our bodies safe.

Shanghai - Sateri has signed the Fashion Industry Charter for Climate Action, becoming the first viscose producer in China to support this global fashion agenda. An initiative convened by the United Nations Framework Convention on Climate Change (UNFCCC), this charter calls on the fashion industry to support the goals of the Paris Agreement in limiting global temperature rise to well below two degrees Celsius above pre-industrial levels, by achieving 30 per cent aggregate reduction in greenhouse gas (GHG) emissions by 2030, including the supply chain.

Niclas Svenningsen, Manager of Global Climate Action, UNFCCC, said, “UNFCCC is excited to have Sateri joining the Fashion Industry Charter on Climate Action and committing towards global climate action as the first Chinese viscose producer to do so. We hope that it will inspire more textile companies from China to join and take action.”

As a signatory of the Charter, Sateri looks forward to participating in relevant Working Groups which bring together stakeholders and experts in the fashion and textile sectors. In recent months, Sateri has joined several other leading industry multi-stakeholder associations. These include the Sustainable Apparel Coalition (SAC), China Association of Circular Economy (CACE), and the European Disposables and Nonwovens Association (EDANA).

Allen Zhang, President of Sateri, said, “Sateri is committed to growing our business as sustainably as we can. Our adoption of the Fashion Charter goals is a bold leap but we believe that pushing the boundaries is necessary. We are also stepping up on our engagement with industry partners to be part of the collective action to accelerate efforts against climate change.  As we formulate Sateri Vision 2030 for a sustainable business, carbon reduction will be one of our key focus areas”.

In addition to stepping up greenhouse gas emission reductions in its own operations, the company will continue to support decarbonisation efforts of the downstream textile value chain. Late last year, in collaboration with the China National Textile and Apparel Council (CNTAC), a Climate Leadership Whitepaper was published. The paper analysed how innovation in Sateri’s EcoCosy® fibre products help reduce carbon emission during yarn and fabric manufacturing stages, and also proposed next steps in achieving industry-wide emission reduction goals.   

Sateri attained an ‘A-‘ score in CDP (formerly Carbon Disclosure Project) for Climate Change in 2019;  a score which is higher than the ‘C’ average globally, in Asia, as well as in the Textiles and Fabric Goods sector.