From the Sector

Reset
4 results
Graphic TrusTrace
19.09.2024

TrusTrace, Xoriant and Carbon Trail: Product Claims Solution for Brands

TrusTrace, a global SaaS company with a market-leading platform for product traceability and supply chain compliance in fashion and retail, announced a strategic collaboration with platform engineering firm Xoriant and environmental impact data leader Carbon Trail to deliver a comprehensive solution that supports international brands that want to implement more product marketing accountability.

The new solution is the first-of-its-kind in the industry and leverages Xoriant’s strong data architecture, Carbon Trail’s environmental impact data, and TrusTrace’s supply chain traceability data to provide brands with the information they need to market their products with specific details on how they’re made and where.

TrusTrace, a global SaaS company with a market-leading platform for product traceability and supply chain compliance in fashion and retail, announced a strategic collaboration with platform engineering firm Xoriant and environmental impact data leader Carbon Trail to deliver a comprehensive solution that supports international brands that want to implement more product marketing accountability.

The new solution is the first-of-its-kind in the industry and leverages Xoriant’s strong data architecture, Carbon Trail’s environmental impact data, and TrusTrace’s supply chain traceability data to provide brands with the information they need to market their products with specific details on how they’re made and where.

This new technological solution coincides with the implementation of the Green Claims Code, which launched in 2021 and was updated in 2023 to factor in product-specific environmental impact and strives to ensure that claims are clear, accurate and not misleading; provide specific and clear information about materials used; use accurate product filters and avoid misleading imagery; and support claims with verifiable strategics and third party accreditation.

On the data side, brands need to measure environmental impact on a product level, not only just related to carbon, but covering 16+ indicators such as water, land use, and microfibre impacts. Once environmental impact and supply chain data is aggregated, information can then be incorporated into a Digital Product Passport, a record that can tell a product's entire value chain via QR code/digital tag that will be required for EU brands between 2026-2030. For example, a buyer can theoretically scan a product’s QR code and be taken to a unique URL link in which the environmental impact for that specific product is available to view. This can be displayed alongside traceability data – like where the product has been manufactured – in addition to other information like recyclability, microplastics, product certifications, all those elements also come into play.

Source:

TrusTrace

Illustration Linnea Teljas Puranen
24.06.2022

Transparente Mode: I:CO beteiligt sich am Traceability Playbook

SOEX Tochtergesellschaft I:CO wirkte an der Erstellung eines Handbuchs mit, das dabei helfen soll, die Rückverfolgung von Produkten und Materialien innerhalb der Modebranche zu vereinfachen. Unter dem Namen „Traceability Playbook“ veröffentlichte das Team von TrusTrace in Zusammenarbeit mit Fashion for Good und Fashion Revolution eine Anleitung, wie Unternehmen einen Überblick über die Herkunft, Bewegung und Entwicklung von Produkten und Materialien bekommen und kommunizieren können. I:CO legte dafür Informationen über seine Zusammenarbeit mit den großen Marken Mango und H&M offen.

Damit Transparenz Realität wird – sowohl intern als auch extern – streben immer mehr Marken eine Rückverfolgung ihrer gesamten Lieferketten an. Umso mehr Bestandteile und Materialien Teil der Wertschöpfungskette sind, desto komplexer wird die Umsetzung. Das gilt insbesondere für die Modebranche, in der Marken, Hersteller und Lieferanten oft über mehrere Kontinente verteilt sind. Um eine Rückverfolgung möglich zu machen, braucht es eine engere Zusammenarbeit innerhalb der Branche, Automatisierung und datengesteuerte Systeme, das liefert das Traceability Playbook.

SOEX Tochtergesellschaft I:CO wirkte an der Erstellung eines Handbuchs mit, das dabei helfen soll, die Rückverfolgung von Produkten und Materialien innerhalb der Modebranche zu vereinfachen. Unter dem Namen „Traceability Playbook“ veröffentlichte das Team von TrusTrace in Zusammenarbeit mit Fashion for Good und Fashion Revolution eine Anleitung, wie Unternehmen einen Überblick über die Herkunft, Bewegung und Entwicklung von Produkten und Materialien bekommen und kommunizieren können. I:CO legte dafür Informationen über seine Zusammenarbeit mit den großen Marken Mango und H&M offen.

Damit Transparenz Realität wird – sowohl intern als auch extern – streben immer mehr Marken eine Rückverfolgung ihrer gesamten Lieferketten an. Umso mehr Bestandteile und Materialien Teil der Wertschöpfungskette sind, desto komplexer wird die Umsetzung. Das gilt insbesondere für die Modebranche, in der Marken, Hersteller und Lieferanten oft über mehrere Kontinente verteilt sind. Um eine Rückverfolgung möglich zu machen, braucht es eine engere Zusammenarbeit innerhalb der Branche, Automatisierung und datengesteuerte Systeme, das liefert das Traceability Playbook.

Der Leitfaden bietet daher sowohl aktuelle Einblicke als auch Beispiele für bewährte Verfahren und Fachwissen von Vordenkern der Branche. Um aufzuschlüsseln, wie die Sortierung von getragener Kleidung zur Wiederverwendung und Wiederverwertung optimal gestaltet werden kann, gewährte I:CO Einblick in die Zusammenarbeit mit Marken wie H&M und Mango und in die Geschäftspraktiken als Dienstleister im Bereich Sortierung und Recycling.

Das Traceability Playbook wurde erstellt, um den nachhaltigen Wandel in der Modeindustrie voranzutreiben und ist ein vollständiger Leitfaden für die Rückverfolgbarkeit der Lieferkette. Es wurde von TrusTrace in Zusammenarbeit mit Fashion Revolution und Fashion for Good verfasst und stützt sich auf die Expertise von Vordenkern der Branche. Als offene Ressource ist das Handbuch kostenlos und für jeden zugänglich, der mehr über die Rückverfolgbarkeit erfahren möchte und darüber, wie sie genutzt werden kann.

Das Handbuch ist ein Plädoyer für Transparenz und Rückverfolgung auf Produkt- und Materialebene. Denn der Druck auf die Unternehmen wächst, allein durch die politischen Vorstöße für ein europäisches Lieferkettengesetz hat die Rückverfolgung von der Herstellung bis zur Entsorgung deutlich an Wichtigkeit gewonnen. Das Lieferkettengesetz soll EU-Firmen dazu verpflichten, ihre Zulieferer entlang der gesamten globalen Lieferkette zu überprüfen, inklusive aller direkter und indirekter Geschäftsbeziehungen.

Source:

SOEX

09.06.2022

GFA: New sustainability actions at Global Fashion Summit

The Global Fashion Summit was hosted by Global Fashion Agenda (GFA) in Copenhagen on 7-8 June. The event was centred around the theme ‘Alliances for a New Era’ and convened over 900 leaders from brands, retailers, NGOs, policy, manufacturers, and innovators to drive urgent action.

Attendees heard from 112 speakers including HRH The Crown Princess of Denmark; Marie-Claire Daveu, Chief Sustainability & institutional Affairs Officer, Kering; Leo Rongone, CEO, Bottega Veneta; Thierry Andretta, CEO, Mulberry; Lily Cole, Author & Podcaster on climate solutions and Advisor for UNECE; Nicolaj Reffstrup, Founder, GANNI; Maximillian Bittner, CEO, Vestiaire Collective; Paul Polmon, Co-Author, Net Positive; Bobby Kolade, Fashion Designer; Halide Alagöz, Chief Product Officer, Ralph Lauren Corporation; Aditi Mayer, Sustainable fashion blogger and labor rights activist; Lindita Xhaferi Salihu, Fashion Charter Lead, UNFCCC; and more.

Multiple companies, such as GFA, Ralph Lauren, Apparel Impact Institute, Fashion Revolution, GANNI, TrusTrace and Mulberry, chose to announce their latest sustainability measures at the landmark event.

The Global Fashion Summit was hosted by Global Fashion Agenda (GFA) in Copenhagen on 7-8 June. The event was centred around the theme ‘Alliances for a New Era’ and convened over 900 leaders from brands, retailers, NGOs, policy, manufacturers, and innovators to drive urgent action.

Attendees heard from 112 speakers including HRH The Crown Princess of Denmark; Marie-Claire Daveu, Chief Sustainability & institutional Affairs Officer, Kering; Leo Rongone, CEO, Bottega Veneta; Thierry Andretta, CEO, Mulberry; Lily Cole, Author & Podcaster on climate solutions and Advisor for UNECE; Nicolaj Reffstrup, Founder, GANNI; Maximillian Bittner, CEO, Vestiaire Collective; Paul Polmon, Co-Author, Net Positive; Bobby Kolade, Fashion Designer; Halide Alagöz, Chief Product Officer, Ralph Lauren Corporation; Aditi Mayer, Sustainable fashion blogger and labor rights activist; Lindita Xhaferi Salihu, Fashion Charter Lead, UNFCCC; and more.

Multiple companies, such as GFA, Ralph Lauren, Apparel Impact Institute, Fashion Revolution, GANNI, TrusTrace and Mulberry, chose to announce their latest sustainability measures at the landmark event.

Innovation Forum connected fashion companies with sustainable solution providers
This year’s Summit also presented an Innovation Forum, enabling small and large companies to meet with 24 sustainable solution providers – equipping them with the tools to turn words into meaningful actions. More than 300 facilitated business meetings between fashion companies and sustainable solution providers took place during the two days of the Summit.

Asia Pacific Rayon  logo Asia Pacific Rayon
Asia Pacific Rayon Logo
24.01.2020

Asia Pacific Rayon Joins World Economic Forum’s Public Blockchain Platform

To Accelerate Public-Private Cooperation in Supply Chain Transparency

Asia Pacific Rayon (APR) has joined the first neutral and public traceability platform capable of visualising blockchain-based supply chain data from multiple companies and sources. It aims to help businesses across industries respond to consumer demands for ethical and environmentally friendly products.
The neutral and safe space for collaboration is provided by the World Economic Forum and created in collaboration with Everledger, Lenzing Group, TextileGenesis™, and the International Trade Centre. APR will contribute to Phase 2 of the initiative which seeks to incorporate more data sources.

“APR has started harnessing the potential of enterprise blockchain technology to enable customers to trace finished products back to the plantation forest origins on a smartphone app. To be able now to connect our data to other similar industry initiatives is a natural next step for APR, as is extending the benefits of our upstream traceability to the rest of the textile value chain.

Enhancing Follow Our Fibre with New Mill Sustainability Dashboard

To Accelerate Public-Private Cooperation in Supply Chain Transparency

Asia Pacific Rayon (APR) has joined the first neutral and public traceability platform capable of visualising blockchain-based supply chain data from multiple companies and sources. It aims to help businesses across industries respond to consumer demands for ethical and environmentally friendly products.
The neutral and safe space for collaboration is provided by the World Economic Forum and created in collaboration with Everledger, Lenzing Group, TextileGenesis™, and the International Trade Centre. APR will contribute to Phase 2 of the initiative which seeks to incorporate more data sources.

“APR has started harnessing the potential of enterprise blockchain technology to enable customers to trace finished products back to the plantation forest origins on a smartphone app. To be able now to connect our data to other similar industry initiatives is a natural next step for APR, as is extending the benefits of our upstream traceability to the rest of the textile value chain.

Enhancing Follow Our Fibre with New Mill Sustainability Dashboard

Launched in mid-2019, APR’s blockchain-based Follow Our Fibre allows customers and stakeholders to scan its viscose product with a user-friendly app to access data that traces the product’s journey from plant nursery to viscose manufacturing and on to seaports. In October 2019, APR announced a collaboration with TrusTrace to integrate Follow Our Fibre with the latter’s T-Trace module. This helps connect APR’s upstream data to downstream textile value chain actors such as yarn and fabric customers and fashion brands.

More recently, a sustainability dashboard tracking key mill environmental performance indicators has been added to Follow Our Fibre. The dashboard presents APR’s performance in its first year of operations where a baseline has been established for quarterly tracking, reporting and continuous improvement.
The performance indicators follow key industry standards being set by ZDHC for Man-Made Cellulosic Fibres (MMCF), as well as the European Union Best Available Technologies (EU BAT).

 

 

Source:

(c) Omnicom Public Relations Group