From the Sector

TrusTrace, a global SaaS company with a market-leading platform for product traceability and supply chain compliance in fashion and retail, announced a strategic collaboration with platform engineering firm Xoriant and environmental impact data leader Carbon Trail to deliver a comprehensive solution that supports international brands that want to implement more product marketing accountability.

The new solution is the first-of-its-kind in the industry and leverages Xoriant’s strong data architecture, Carbon Trail’s environmental impact data, and TrusTrace’s supply chain traceability data to provide brands with the information they need to market their products with specific details on how they’re made and where.

This new technological solution coincides with the implementation of the Green Claims Code, which launched in 2021 and was updated in 2023 to factor in product-specific environmental impact and strives to ensure that claims are clear, accurate and not misleading; provide specific and clear information about materials used; use accurate product filters and avoid misleading imagery; and support claims with verifiable strategics and third party accreditation.

On the data side, brands need to measure environmental impact on a product level, not only just related to carbon, but covering 16+ indicators such as water, land use, and microfibre impacts. Once environmental impact and supply chain data is aggregated, information can then be incorporated into a Digital Product Passport, a record that can tell a product's entire value chain via QR code/digital tag that will be required for EU brands between 2026-2030. For example, a buyer can theoretically scan a product’s QR code and be taken to a unique URL link in which the environmental impact for that specific product is available to view. This can be displayed alongside traceability data – like where the product has been manufactured – in addition to other information like recyclability, microplastics, product certifications, all those elements also come into play.

Gerard Fres Ltd (GFL), a sweater manufacturer founded in France and based in Dhaka, Bangladesh, has adopted Pivot88, a TradeBeyond company, to optimize its quality inspection processes.

Established in 1997 and known for its focus on sustainability and ethical production, Gerard Fres has been a pioneer in the knitwear industry, specializing in pullovers and exporting around six million pieces annually to various countries including France, Germany, Belgium, Italy, Canada, Brazil, and Australia.

By incorporating Pivot88's technology, Gerard Fres aims to further its mission of ensuring supply chain efficiency from product design to end-consumer satisfaction, while maintaining quality and ethical and sustainable production principles.

Pivot88, known for its robust compliance, quality testing, and traceability solutions, will provide Gerard Fres with a platform that offers real-time oversight and comprehensive data analytics. This will enable Gerard Fres to conduct more effective and efficient quality inspections.