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12.03.2024

Polartec: New Initiative “Beyond Begins Today”

Since inventing the first fleece crafted from recycled plastic water bottles more than three decades ago, Polartec®, a Milliken & Company brand, and the creator of innovative and more sustainable textile solutions, has upheld its pledge to protect the environment.

With its new Beyond Begins Today initiative, Polartec aims to raise awareness around the important global themes of sustainability, diversity and positive change.

Polartec is engaged to make the goal of zero waste a reality – from using 100% recycled and plant-based materials, to delivering certified waste reductions and innovative technologies that reduce the impact of its activities.

Since inventing the first fleece crafted from recycled plastic water bottles more than three decades ago, Polartec®, a Milliken & Company brand, and the creator of innovative and more sustainable textile solutions, has upheld its pledge to protect the environment.

With its new Beyond Begins Today initiative, Polartec aims to raise awareness around the important global themes of sustainability, diversity and positive change.

Polartec is engaged to make the goal of zero waste a reality – from using 100% recycled and plant-based materials, to delivering certified waste reductions and innovative technologies that reduce the impact of its activities.

Beyond Begins Today is a multifaceted campaign featuring static and multimedia content, including short films released throughout the year via multiple touchpoints and channels – the first of which will be released on Earth Day 2024 to underscore the underlying premise that the future is what we make it. Polartec’s commitment to sustainable solutions go beyond the integration of increasingly advanced manufacturing methods or the ongoing exploration of novel fibers, and continued investments in sustainable materials development.

Polartec’s promises that every product launches in 2024 will either reduce the impact on the planet, endure the test of time, or contribute to circularity processes. Beyond Begins Today looks at how Polartec fabrics are made to last, and made to be used and enjoyed from one generation to the next and beyond. It explores the innovative monomaterials, repurposed plastic and plant-based nylon membranes and fabrics that Polartec uses to set new standards for high performance materials and the ambitious climate-related objectives across the entire value chain that exceed existing mandates. This holistic strategy shall allow Polartec to stay at the forefront of its industry by producing top-notch textiles that champion environmental stewardship and pave the way for a more sustainable tomorrow.

Source:

Akimbo Communications for Polartec

Vuokkoset, Taneli Lahtinen
20.11.2023

Tampon for men aiming to reduce gender dysphoria

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities.

"When I was young, menstruation felt not only strange but somehow wrong. Our culture does not really acknowledge the diversity of menstruating individuals" says DEI consultant and face of the campaign Dakota Robin, who has been through the gender affirming process himself.

The Tampon for Men will be available as a limited edition in Finland and wider distribution will begin in early 2024. Total sales proceeds are donated to Trasek ry, an organization focused on gender diversity and sexual health. A fully gender-neutral tampon product by Vuokkoset is also being considered.

"Menstrual products - from visuality, advertising to store location - are strongly feminine. It’s time to acknowledge the diversity of menstruating individuals" says Sanna Karhu, CEO of Delipap Oy, the company that manufactures Vuokkoset products.

"This is definitely a step in the right direction. By changing attitudes and broadening perspectives, we can also remove discrimination against gender minorities," concludes Dakota Robin.

More information:
Hygiene Fibres tampon Vuokkoset
Source:

TBWA

17.01.2023

EU agreement on deforestation-free supply chains

The viscose fibre manufacturer Kelheim Fibres - exclusively using FSC® or PEFCTM certified pulps exclusively from sustainably managed sources - welcomes the preliminary political agreement reached between the European Parliament and the Council on an EU regulation on deforestation-free supply chains. The new rules, adopted at the end of 2022, are intended to prevent goods that cause forest degradation or deforestation from being placed on the EU market.

As one of the largest economies worldwide, the EU is a major consumer of wood-based raw materials. Therefore, the new law can significantly contribute to reducing global deforestation and forest degradation as well as protecting threatened forest areas.

The viscose fibre manufacturer Kelheim Fibres - exclusively using FSC® or PEFCTM certified pulps exclusively from sustainably managed sources - welcomes the preliminary political agreement reached between the European Parliament and the Council on an EU regulation on deforestation-free supply chains. The new rules, adopted at the end of 2022, are intended to prevent goods that cause forest degradation or deforestation from being placed on the EU market.

As one of the largest economies worldwide, the EU is a major consumer of wood-based raw materials. Therefore, the new law can significantly contribute to reducing global deforestation and forest degradation as well as protecting threatened forest areas.

“Wood is an incredibly versatile and valuable renewable resource and the basis for countless products. Our viscose fibres are just one example – they offer an environmentally friendly alternative to synthetic materials in various applications and are thus a promising material for the future. Of course, this only applies if the production of our raw materials does not take place at the expense of our earth's natural forest resources. These forests are a bastion of biodiversity and climate protection for our entire planet and must be protected at all costs. No one can escape this responsibility," says Craig Barker, CEO at Kelheim Fibres.

Source:

Kelheim Fibres GmbH

Photo: Alexander Donka
08.12.2022

Lenzing and Renewcell sign large-scale supply agreement

The Lenzing Group, a leading supplier of sustainably produced specialty fibers, and Renewcell, the Swedish textile-to-textile recycling pioneer, have signed a multi-year supply agreement to accelerate the transition of the textile industry from a linear to a circular business model. The agreement contains the sale of 80,000 to 100,000 tonnes of Renewcell’s 100 per cent recycled textile Circulose® dissolving pulp to Lenzing over a five-year period, for use in the production of cellulosic fibers for fashion and other textile applications.

“The textile industry must change. By signing the agreement with Swedish textile-to-textile recycling company Renewcell, Lenzing is able to further integrate recycling and accelerate the transition of the textile industry from linear to circular. As champions of sustainability, we know that moving towards a circular economy is vital to address the enormous textile waste challenges of the industry”, says Christian Skilich, Chief Pulp Officer of the Lenzing Group.

The Lenzing Group, a leading supplier of sustainably produced specialty fibers, and Renewcell, the Swedish textile-to-textile recycling pioneer, have signed a multi-year supply agreement to accelerate the transition of the textile industry from a linear to a circular business model. The agreement contains the sale of 80,000 to 100,000 tonnes of Renewcell’s 100 per cent recycled textile Circulose® dissolving pulp to Lenzing over a five-year period, for use in the production of cellulosic fibers for fashion and other textile applications.

“The textile industry must change. By signing the agreement with Swedish textile-to-textile recycling company Renewcell, Lenzing is able to further integrate recycling and accelerate the transition of the textile industry from linear to circular. As champions of sustainability, we know that moving towards a circular economy is vital to address the enormous textile waste challenges of the industry”, says Christian Skilich, Chief Pulp Officer of the Lenzing Group.

“Lenzing is a major player in our industry, with an inspiring track record of path-breaking technical excellence and sustainability leadership. Our new partnership fits perfectly into Renewcell’s strategy to accelerate the scale-up of circular materials by collaborating with fashion’s most important players. We are more than pleased to join forces with Lenzing with the shared goal of making fashion circular.” said Patrik Lundström, CEO of Renewcell, in a comment on the agreement.

Canopy, a not-for-profit environmental organization dedicated to protecting forests, species, and climate, welcomes the agreement between Lenzing and Renewcell.
“Accelerating the transition to low-impact, circular production is the challenge of the decade for the fashion industry. That is why this partnership between Renewcell and Lenzing is so refreshing – it will bring low-carbon Next Gen solutions to market at scale,” exclaimed Nicole Rycroft, Executive Director of Canopy. “With the climate and biodiversity clocks ticking, the race to circularity is one we need all companies to win.”
 
It is an essential part of Lenzing’s corporate strategy and ambitious sustainability targets to become a true champion of circularity and to offer TENCEL™ and LENZING™ ECOVERO™ branded specialty textile fibers with up to 50 percent post-consumer recycled content on a commercial scale by 2025. To reach this goal Lenzing partners with recycling pioneers like Renewcell.
Circulose® originates 100 per cent from textile waste, like old jeans and production scraps, and turns into dissolving pulp. It transforms textile waste and production scrap into new high-quality textile products.

Source:

Lenzing AG / Renewxell

Graphic NatureWorks
16.11.2022

CJ Biomaterials and NatureWorks: Joint commercialization of novel biopolymer solutions

  • Future plans for the nonwovens market

The two companies will develop sustainable materials solutions based on CJ Biomaterials’ PHACT™ PHA and NatureWorks’ Ingeo™ PLA technologies NTR and CJ Biomaterials

CJ Biomaterials, Inc., a division of South Korea-based CJ CheilJedang and leading producer of polyhydroxyalkanoate (PHA), and NatureWorks, an advanced materials company that is the world’s leading producer of polylactic acid (PLA), have signed a Master Collaboration Agreement (MCA) that calls for the two organizations to collaborate on the development of sustainable materials solutions based on CJ Biomaterials’ PHACT™ Biodegradable Polymers and NatureWorks’ Ingeo™ biopolymers. The companies will develop high-performance biopolymer solutions that will replace fossil-fuel based plastics in applications ranging from compostable food packaging and food serviceware to personal care, films, and other end products.

  • Future plans for the nonwovens market

The two companies will develop sustainable materials solutions based on CJ Biomaterials’ PHACT™ PHA and NatureWorks’ Ingeo™ PLA technologies NTR and CJ Biomaterials

CJ Biomaterials, Inc., a division of South Korea-based CJ CheilJedang and leading producer of polyhydroxyalkanoate (PHA), and NatureWorks, an advanced materials company that is the world’s leading producer of polylactic acid (PLA), have signed a Master Collaboration Agreement (MCA) that calls for the two organizations to collaborate on the development of sustainable materials solutions based on CJ Biomaterials’ PHACT™ Biodegradable Polymers and NatureWorks’ Ingeo™ biopolymers. The companies will develop high-performance biopolymer solutions that will replace fossil-fuel based plastics in applications ranging from compostable food packaging and food serviceware to personal care, films, and other end products.

The initial focus of this joint agreement will be to develop biobased solutions that create new performance attributes for compostable rigid and flexible food packaging and food serviceware. The new solutions developed will also aim to speed up biodegradation to introduce more “after-use” options consistent with a circular economy model. The focus on compostable food packaging and serviceware will create more solutions for keeping methane-generating food scraps out of landfills, which are the third largest source of methane emissions globally, according to World Bank. Using compostable food packaging and serviceware, we can divert more food scraps to composting where they become part of a nutrient-rich, soil amendment that improves soil health through increased biodiversity and sequestered carbon content.

CJ Biomaterials and NatureWorks plan to expand their relationship beyond cooperative product development for packaging to create new applications in the films and nonwoven markets.  For these additional applications, the two companies will enter into strategic supply agreements to support development efforts.

More information:
NatureWorks Biopolymere packaging
Source:

NatureWorks