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(c) Rieter Management AG
04.12.2023

Rieter: First Repair Services station in Uzbekistan

Rieter has opened its first Repair Services station in Tashkent, Uzbekistan, on December 1, 2023. It will enable both faster repair turnaround and minimum production downtime.

The station’s capabilities cover both mechanical and electronic repairs for all types of Rieter machines, including spinning and winding. In addition, the repair station has a warehouse where critical parts, such as control units, sensors and drives are stocked to ensure quick turnaround times for repairs. The new service station will operate in collaboration with Textile Service Solutions.

Rieter’s global Repair Services network comprises 25 repair stations in 19 countries. Each repair station is fully equipped with the testing and calibration equipment required to provide the highest quality repairs. Certified Rieter repair services engineers perform both on-site and in-workshop repairs, using original Rieter repair components and spare parts. The new Repair Services station in Tashkent complements Rieter’s presence in Uzbekistan, providing state-of-the-art repairs and sustainable solutions combined with dedicated support to local customers.

Rieter has opened its first Repair Services station in Tashkent, Uzbekistan, on December 1, 2023. It will enable both faster repair turnaround and minimum production downtime.

The station’s capabilities cover both mechanical and electronic repairs for all types of Rieter machines, including spinning and winding. In addition, the repair station has a warehouse where critical parts, such as control units, sensors and drives are stocked to ensure quick turnaround times for repairs. The new service station will operate in collaboration with Textile Service Solutions.

Rieter’s global Repair Services network comprises 25 repair stations in 19 countries. Each repair station is fully equipped with the testing and calibration equipment required to provide the highest quality repairs. Certified Rieter repair services engineers perform both on-site and in-workshop repairs, using original Rieter repair components and spare parts. The new Repair Services station in Tashkent complements Rieter’s presence in Uzbekistan, providing state-of-the-art repairs and sustainable solutions combined with dedicated support to local customers.

More information:
Rieter Group Rieter Uzbekistan
Source:

Rieter Management AG

Sorted and cut textile waste ready for tearing © SBO EVENT
Sorted and cut textile waste ready for tearing
01.12.2023

First automated textile waste sorting and recycling line in France

Partnership between Nouvelles Fibres Textiles, Pellenc ST and ANDRITZ promotes circular economy for textiles.

France’s first industrial plant for automated sorting and recycling of textile waste was officially inaugurated at Nouvelles Fibres Textiles, Amplepuis, on November 30, 2023. The plant is the result of an ambitious partnership between textile recycling company Nouvelles Fibres Textiles, waste sorting specialist Pellenc ST and international technology group ANDRITZ, a specialist in textile recycling machinery and processes.

Capable of automatically sorting garments by composition and color, the new line meets the needs of both post-consumer and post-industrial waste markets. The line also removes hard parts such as buttons and zippers to prepare the material for further processing in an ANDRITZ tearing machine.

The automated textile sorting line at Nouvelles Fibres Textiles is dedicated to industrial-scale production, customer trials and projects, and the R&D activities of the partners. It will process textile waste to produce recycled fibers for the spinning, nonwovens, and composites industries.

Partnership between Nouvelles Fibres Textiles, Pellenc ST and ANDRITZ promotes circular economy for textiles.

France’s first industrial plant for automated sorting and recycling of textile waste was officially inaugurated at Nouvelles Fibres Textiles, Amplepuis, on November 30, 2023. The plant is the result of an ambitious partnership between textile recycling company Nouvelles Fibres Textiles, waste sorting specialist Pellenc ST and international technology group ANDRITZ, a specialist in textile recycling machinery and processes.

Capable of automatically sorting garments by composition and color, the new line meets the needs of both post-consumer and post-industrial waste markets. The line also removes hard parts such as buttons and zippers to prepare the material for further processing in an ANDRITZ tearing machine.

The automated textile sorting line at Nouvelles Fibres Textiles is dedicated to industrial-scale production, customer trials and projects, and the R&D activities of the partners. It will process textile waste to produce recycled fibers for the spinning, nonwovens, and composites industries.

Automated sorting was the last missing link needed to develop a complete ecosystem in France, where the fashion industry, social and solidarity economy actors, waste management companies, and textile producers from different sectors are working together towards a textile circular economy.

The EU's strategy for sustainable and circular textiles aims to ensure that by 2030 textile products are made to a great extent of recycled fibers and incineration and landfilling of textiles are minimized.

Online session “Redefining Textile Waste Sorting: Impulses and findings for the future of next-gen sorting facilities” Graphic Texaid
27.11.2023

Redefining textile waste sorting

To meet future demands on the amount of textile waste which needs to be collected and sorted, as well as the demand on recycling feedstock, it is necessary to match the demand and need for sorting of waste in Europe and create cost efficiency sorting capacities with larger scale and automation are necessary.

In an online session “Redefining Textile Waste Sorting: Impulses and findings for the future of next-gen sorting facilities” Texaid and partners talk about the current state of development and the challenges for the future.  Anna Pehrsson (Texaid), Gesine Köppe (ITA Augsburg GmbH) and partners present the results of a Technology Assessment conducted within The Transform Textile Waste into Feedstock Project (initiated by TEXAID within the ReHubs initiative) to assess the best available sorting techniques and process.

Details:  
December 4th 2023
12:30-13:30pm   
Online
For registration follow the link.

To meet future demands on the amount of textile waste which needs to be collected and sorted, as well as the demand on recycling feedstock, it is necessary to match the demand and need for sorting of waste in Europe and create cost efficiency sorting capacities with larger scale and automation are necessary.

In an online session “Redefining Textile Waste Sorting: Impulses and findings for the future of next-gen sorting facilities” Texaid and partners talk about the current state of development and the challenges for the future.  Anna Pehrsson (Texaid), Gesine Köppe (ITA Augsburg GmbH) and partners present the results of a Technology Assessment conducted within The Transform Textile Waste into Feedstock Project (initiated by TEXAID within the ReHubs initiative) to assess the best available sorting techniques and process.

Details:  
December 4th 2023
12:30-13:30pm   
Online
For registration follow the link.

Source:

Texaid

Groz-Beckert and Mayer & Cie. develop sinker and energy-saving needle (c) Groz-Beckert KG
Relanit sinker SNK F
24.11.2023

Groz-Beckert and Mayer & Cie. develop sinker and energy-saving needle

Together with the German circular knitting machine builder Mayer & Cie., Groz-Beckert has developed the optimized Relanit sinker SNK F over the past years. Independently of this, the development of the new LCmax™ energy-saving needles took place. The focus of both developments is on efficiency, energy savings and increased process reliability.

Groz-Beckert offers interested machine builders different cooperation options to jointly develop new products or optimize existing ones. The Groz-Beckert Technology and Development Center (TEZ) provides the appropriate framework for so-called co-development projects. At the ITMA in Milan in June 2023, Groz-Beckert presented some of the successful cooperations under the motto "Innovation through cooperation". Among them were two new developments realized with Mayer & Cie. Groz-Beckert presented the two new products for the first time in Asia at ITMA Asia in November 2023.

Together with the German circular knitting machine builder Mayer & Cie., Groz-Beckert has developed the optimized Relanit sinker SNK F over the past years. Independently of this, the development of the new LCmax™ energy-saving needles took place. The focus of both developments is on efficiency, energy savings and increased process reliability.

Groz-Beckert offers interested machine builders different cooperation options to jointly develop new products or optimize existing ones. The Groz-Beckert Technology and Development Center (TEZ) provides the appropriate framework for so-called co-development projects. At the ITMA in Milan in June 2023, Groz-Beckert presented some of the successful cooperations under the motto "Innovation through cooperation". Among them were two new developments realized with Mayer & Cie. Groz-Beckert presented the two new products for the first time in Asia at ITMA Asia in November 2023.

Optimized Relanit sinker SNK F
At the end of 2018, circular knitting machine manufacturer Mayer & Cie. approached Groz-Beckert with a request to jointly develop an improved and more efficient sinker for selected machines of their Relanit family that would run more smoothly and reliably in the needle tricks. The innovative sinker has an integral spring with a spring force that is adapted to the sinker thickness. Field tests were consistently successful and confirmed the functionality and advantages of the new sinker.

Thanks to their adapted spring, the newly developed SNK F Relanit sinkers are securely guided while they are running through the cam track, resulting in a quieter operation. This increases process reliability and ensures an improved loop structure. In addition, wear on the swivel butts of the sinkers is reduced. This increases service life and makes the process more sustainable and cost-efficient.

Higher energy efficiency thanks to LCmax™
The objective second recent cooperation with Mayer & Cie. was to develop a cost-effective energy-saving needle. After considering various variants, the common choice of Mayer & Cie. and Groz-Beckert was the LCmax™ knitting machine needle with innovative, wave-shaped shank geometry. The first prototypes were extensively tested on laboratory machines at Groz-Beckert's TEZ.

The wave-shaped shank of the LCmax™ needle ensures a smaller contact area of the needle in the needle trick. This results in less friction, which reduces machine temperature and enables energy savings of up to 20 percent compared to a standard needle. This saves costs and at the same time allows operation of the machine at the maximum possible speed.

In both projects, the cooperation between Mayer & Cie. and Groz-Beckert went far beyond mere product development. In addition to Applications Engineering and Construction, the companies' Sales and Purchasing departments were also involved in a close exchange.

Source:

Groz-Beckert KG

Archroma inspires sportswear designers at ISPO academy masterclass Photo: Archroma
24.11.2023

Archroma inspires sportswear designers at ISPO academy masterclass

Archroma is again partnering with ISPO Academy to inspire promising young design talents in a four-day Masterclass held alongside ISPO Munich 2023 to explore this year’s theme, “CIRCULARITY – Create | Adapt | Revive.”

ISPO Munich is a leading trade fair for the sports industry. It is expecting to welcome more than 50,000 visitors and over 2,000 exhibitors to the Trade Fair Center Messe München from 28-30 November.

Conceived as a bridge between education and industry, the ISPO Academy Masterclass gathers top students from design and fashion schools to collaborate on new sportswear concepts. The aim is to encourage multidisciplinary thinking and future-oriented approaches. The event includes support from industry innovators, including Archroma’s Color Management business, and culminates in a public presentation in which the Masterclass participants present the workshop results to the ISPO audience on November 29.

Archroma is again partnering with ISPO Academy to inspire promising young design talents in a four-day Masterclass held alongside ISPO Munich 2023 to explore this year’s theme, “CIRCULARITY – Create | Adapt | Revive.”

ISPO Munich is a leading trade fair for the sports industry. It is expecting to welcome more than 50,000 visitors and over 2,000 exhibitors to the Trade Fair Center Messe München from 28-30 November.

Conceived as a bridge between education and industry, the ISPO Academy Masterclass gathers top students from design and fashion schools to collaborate on new sportswear concepts. The aim is to encourage multidisciplinary thinking and future-oriented approaches. The event includes support from industry innovators, including Archroma’s Color Management business, and culminates in a public presentation in which the Masterclass participants present the workshop results to the ISPO audience on November 29.

Sponsoring the Masterclass for the fifth time, Archroma will equip the teams with The Color Atlas by Archroma® to enable them to use a library of 5,760 colors for cotton and polyester fibers to develop their concepts in compliance with leading international eco-standards. The Color Atlas will help the students to both explore new perspectives at the design stage and prepare their presentations with colors that accurately communicate their vision.

Bild Smartwool
24.11.2023

Smartloft: Eine extra Schicht Wärme aus zertifizierter Merino-Wolle

Gerade in der kalten Jahreszeit wird beim Outdoorsport Wert auf Kleidung gelegt, die Körperwärme speichert. Der Lagenlook ist hier besonders sinnvoll. Neben einem funktionalen Baselayer, der temperaturausgleichend und feuchtigkeitsleitend ist, dient die zweite Schicht, der sogenannte Midlayer, als Isolationsschicht. Je nach Kältegrad, Aktivitätsniveau und persönlichem Temperaturempfinden sind unterschiedliche Midlayer empfehlenswert.

Merinoexperte Smartwool bietet mit seinen Smartloft und Intraknit Produkten passende Midlayer für moderate bis bewegungsintensive Aktivitäten sowie für kühles bis kaltes Wetter. Sie lassen viel Bewegung zu und transportieren Schweiß ab, um den Körper auf Betriebstemperatur zu halten.  Die verantwortungsvoll gewonnene Merinowolle ist wärmend, temperaturausgleichend und gleichzeitig geruchsneutralisierend.

Gerade in der kalten Jahreszeit wird beim Outdoorsport Wert auf Kleidung gelegt, die Körperwärme speichert. Der Lagenlook ist hier besonders sinnvoll. Neben einem funktionalen Baselayer, der temperaturausgleichend und feuchtigkeitsleitend ist, dient die zweite Schicht, der sogenannte Midlayer, als Isolationsschicht. Je nach Kältegrad, Aktivitätsniveau und persönlichem Temperaturempfinden sind unterschiedliche Midlayer empfehlenswert.

Merinoexperte Smartwool bietet mit seinen Smartloft und Intraknit Produkten passende Midlayer für moderate bis bewegungsintensive Aktivitäten sowie für kühles bis kaltes Wetter. Sie lassen viel Bewegung zu und transportieren Schweiß ab, um den Körper auf Betriebstemperatur zu halten.  Die verantwortungsvoll gewonnene Merinowolle ist wärmend, temperaturausgleichend und gleichzeitig geruchsneutralisierend.

Die hochisolierenden, nachhaltigen Smartloft Produkte halten den Körper bei Kälte zuverlässig warm, ohne dass er zu warm wird. Die leichtgewichtige Isolation auf der Front, bestehend aus teilweise recycelter Wolle und feinen Synthetikfasern, spendet uneingeschränkte Wärme. Dehnbares und weiches Fleece aus Merinomischgewebe sorgt für Bewegungsfreiheit und Tragekomfort. Nicht nur die Wolle, auch die Kunstfaser ist zum großen Teil recycelt. Die Merinowolle ist Mulesing-frei und ZQ- zertifiziert.

Der US-amerikanische Merinospezialist Smartwool wurde 1994 von einer Gruppe Skifahrern gegründet, die einfach nur warme Füße auf der Piste haben wollten. Nach mehreren Experimenten mit verschiedenen Materialien fiel die Wahl auf Merinowolle. Als natürliches Funktionsmaterial vereint diese Wolle alle gesuchten Eigenschaften: Sie ist weich, feuchtigkeitsableitend, thermoregulierend (warm bei Kälte und kühl bei Hitze), nachhaltig, geruchsneutralisierend und trägt sich extrem gut auf der Haut. Zudem ist Merinowolle extrem langlebig, so dass alle Kleidungsstücke bedenkenlos in der Maschine gewaschen werden können.

Source:

Smartwool

Gerhard Lettl (AVK Board Member, C.F. Maier Europlast GmbH & Co. KG), Felix Pohlmeyer (ITA), Prof. Dr Jens Ridzewski (AVK Board Member, IMA Materialforschung und Anwendungstechnik GmbH), Tim Röding (ITA), from left to right © AVK
Gerhard Lettl (AVK Board Member, C.F. Maier Europlast GmbH & Co. KG), Felix Pohlmeyer (ITA), Prof. Dr Jens Ridzewski (AVK Board Member, IMA Materialforschung und Anwendungstechnik GmbH), Tim Röding (ITA), from left to right
23.11.2023

CarboScreen: Sensor monitoring for complex carbon fibre production

Felix Pohlkemper and Tim Röding from Institut für Textiltechnik (ITA) of RWTH Aachen University are developing a technology with their start-up CarboScreen GmbH that makes complex carbon fibre production controllable through sensor monitoring. With the help of CarboScreen technology, it should be possible to double the production speed from the current 15 m/min to 30 m/min in the medium term. The doubling of production speed alone could result in an increase in turnover of up to €37.5 million per year and production plant. Felix Pohlkemper and Tim Röding were awarded third place in the AVK Innovation Award 2023 in the Processes and Procedures category for this ground-breaking development. The award ceremony took place during the JEC Roof Forum in Salzburg, Austria.

Felix Pohlkemper and Tim Röding from Institut für Textiltechnik (ITA) of RWTH Aachen University are developing a technology with their start-up CarboScreen GmbH that makes complex carbon fibre production controllable through sensor monitoring. With the help of CarboScreen technology, it should be possible to double the production speed from the current 15 m/min to 30 m/min in the medium term. The doubling of production speed alone could result in an increase in turnover of up to €37.5 million per year and production plant. Felix Pohlkemper and Tim Röding were awarded third place in the AVK Innovation Award 2023 in the Processes and Procedures category for this ground-breaking development. The award ceremony took place during the JEC Roof Forum in Salzburg, Austria.

The production of carbon fibres is highly complex. In the current state of the art, however, the manufacturing process is only monitored manually by semi-skilled workers. However, even minimal fibre damage during production leads to a reduction in the quality of the carbon fibre. In extreme cases, it can also lead to plant fires. To ensure production quality, the production speed is currently limited to a maximum of 15 m/min. In fact, the production speed of the systems could be higher. The sensor-based online monitoring of Carbo-Screen makes it possible to increase the production speed to 30 m/min in the medium term. As a result of the increased production volume per system, the specific production costs of the carbon fibre are reduced, which can result in lower prices.

A reduced sales price would make it possible to use carbon fibres and their composite materials even more widely in traditional markets such as aerospace technology and wind energy, as well as for mass production in the automotive industry.

The CarboScreen online monitoring system is currently being developed for industrial use. It is to be validated at an industrial plant in 2024. CarboScreen GmbH was founded as part of EXIST funding and offers AI-supported sensor systems for carbon fibre production. The sensor technology continuously monitors the fibre throughout the entire production process. Deviations are detected automatically.

The winners of the AVK Innovation Award are honoured annually by the AVK Industrievereinigung Verstärkte Kunststoffe. Companies, institutes and their partners are honoured in three categories: products and applications, processes and procedures, and research and science.

Hologenix honored twice in ISPO Textrends Awards Photo: Hologenix, LLC
22.11.2023

Hologenix honored twice in ISPO Textrends Awards

Twice a year ISPO recognizes innovative fibers, fabrics and components that are used to manufacture sports apparel. Two innovations from Hologenix have scored wins in the ISPO Textrends Fall/Winter 2025/2026 Awards: CELLIANT® with REPREVE® Nylon, introduced with textile solutions provider UNIFI®, makers of REPREVE®, and CELLIANT® Print. They were both Selections in the Fibers & Insulations Category.

Twice a year ISPO recognizes innovative fibers, fabrics and components that are used to manufacture sports apparel. Two innovations from Hologenix have scored wins in the ISPO Textrends Fall/Winter 2025/2026 Awards: CELLIANT® with REPREVE® Nylon, introduced with textile solutions provider UNIFI®, makers of REPREVE®, and CELLIANT® Print. They were both Selections in the Fibers & Insulations Category.

CELLIANT with REPREVE Nylon
CELLIANT with REPREVE Nylon consists of CELLIANT infrared (IR) technology embedded into REPREVE. REPREVE creates high-quality fibers made from 100% recycled materials, including post-consumer plastic bottles and preconsumer waste. CELLIANT with REPREVE Nylon is strong and durable with great stretch and a silky hand. It is ideal for underwear, stockings, tights/leggings, socks, seamless knits, baselayers and many other categories. With CELLIANT’s ability to convert body heat into infrared energy, improving local circulation and cellular oxygenation, it also provides performance for outdoor/sportswear, outerwear, swimwear among other categories. This is the second carrier type for CELLIANT with REPREVE, as it was introduced in polyester last fall and won three awards.

CELLIANT Print
CELLIANT Print makes the natural blend of IR-generating bioceramic minerals more widely available from Hologenix as a printed coating, expanding the uses of the technology. Traditionally, CELLIANT has been embedded directly into fibers, yarns and fabrics. However, for its print applications, CELLIANT fine mineral powder can be adhered to many different fabric types as a topical coating, making CELLIANT Print a versatile and cost-effective solution. Key CELLIANT partners, such as Under Armour with their UA RUSH™ line, and KT Tape with its PRO Oxygen™ kinesiology tape utilize CELLIANT Print. Safe and CELLIANT® Print CELLIANT® with REPREVE® Nylon durable, CELLIANT Print has undergone mechanical testing for wash tests and can be confirmed to last the useful life of the product, for 50+ washes.

Source:

Hologenix, LLC

22.11.2023

Re:NewCell initiates a strategic review

Re:NewCell AB (publ) has created a patented process for 100% textile-to-textile recycling and has invested over SEK 1,300 million to establish an innovative and efficient textile recycling plant. The industrial scale plant in Ortviken currently has a capacity to produce up to 60,000 tonnes on an annual basis.

As communicated on 12 October, the Company has experienced lower than anticipated sales volumes to fiber producers in the third quarter and as communicated on 1 November and 7 November, the Company had low sales volumes in October. In addition, sales volumes in November are now expected to be lower than previously anticipated and in line with October sales volume. Discussions are ongoing with a number of customers to secure orders, but it is uncertain when they will materialise.

Re:NewCell AB (publ) has created a patented process for 100% textile-to-textile recycling and has invested over SEK 1,300 million to establish an innovative and efficient textile recycling plant. The industrial scale plant in Ortviken currently has a capacity to produce up to 60,000 tonnes on an annual basis.

As communicated on 12 October, the Company has experienced lower than anticipated sales volumes to fiber producers in the third quarter and as communicated on 1 November and 7 November, the Company had low sales volumes in October. In addition, sales volumes in November are now expected to be lower than previously anticipated and in line with October sales volume. Discussions are ongoing with a number of customers to secure orders, but it is uncertain when they will materialise.

Therefore, Re:NewCell hereby announces that its Board of Directors has decided to immediately initiate a strategic review to explore and evaluate various funding alternatives. As part of this process, the Board of Directors will consider all potential alternatives to secure funding and optimise shareholder value. Such alternatives may include additional debt funding, equity injection through the form of a rights issue, equity injection through a directed issue targeted to a financial or strategic investor or other possible strategic transactions.
The Board of Directors has retained ABG Sundal Collier as financial advisor to assist in its review of alternatives. Vinge has been appointed as legal advisor in connection with the review process.

The Board of Directors has not set a timetable for completion of its review, but the process will be initiated immediately. Subject to compliance with its ongoing disclosure obligations pursuant to applicable laws and regulations, Re:NewCell undertakes no obligation to make any further announcements regarding the strategic review until a final decision is made by the Company’s Board of Directors.

Source:

Re:NewCell AB (publ)

Santoni finalizes Acquisition of Terrot (c) Santoni / Terrot
22.11.2023

Santoni finalizes Acquisition of Terrot

Santoni Shanghai Knitting Machinery Co., Ltd. announces that it has received regulatory approval from Chinese authorities for its proposed acquisition of Terrot GmbH, a manufacturer of circular knitting machines in Germany.

The acquisition represents a pivotal step in Santoni's strategy to advance the circular knitting machine industry. The integration of Terrot into the Santoni ecosystem is projected to increase Santoni's production capacity and boost its market share, and in conjunction with other strategic objectives, firmly solidify Santoni's position as the leading manufacturer in the industry, with unrivaled scale, depth of innovation and expertise.

Santoni Shanghai Knitting Machinery Co., Ltd. announces that it has received regulatory approval from Chinese authorities for its proposed acquisition of Terrot GmbH, a manufacturer of circular knitting machines in Germany.

The acquisition represents a pivotal step in Santoni's strategy to advance the circular knitting machine industry. The integration of Terrot into the Santoni ecosystem is projected to increase Santoni's production capacity and boost its market share, and in conjunction with other strategic objectives, firmly solidify Santoni's position as the leading manufacturer in the industry, with unrivaled scale, depth of innovation and expertise.

Seeking to meet rising demand for high-end circular knitting products, Santoni has pursued an Ecosystem Strategy in recent years, aiming to unify a highly fragmented industry and enhance innovation, sustainability and digitalization to more effectively meet market needs. The deployment of both parties' latest innovation practices, textile automation offerings, integrated enterprise services, C2M solutions, and a platform for designers "Materialliance", will allow Santoni Shanghai and Terrot to connect and bridge demand and offer of circular knitted products.

By incorporating Terrot's offerings, particularly in the double jersey and jacquard sector, Santoni stands to gain a competitive edge in offering machines known for their performance, low maintenance, and cost-effectiveness. Highlighting this shift is Terrot's UCC 572-T, a transfer jacquard machine for sports and leisurewear.

Following the acquisition, Terrot will continue to operate under the leadership of managing directors Robert W. Czajkowski and Dirk Lange. Santoni plans to maintain Terrot’s headquarters in Chemnitz, Germany, along with its facilities, brands, and practices.

Source:

Terrot GmbH

chemistry from renewable feedstock and waste (c) RUDOLF HUB1922
21.11.2023

RUDOLF HUB1922: Evolutionary chemistry from renewable feedstock and waste

RUDOLF HUB1922 makes a move in response to the escalating demand for genuinely sustainable technologies, particularly from forward-thinking segments within the textile and apparel industry. In a showcase at Denim by Premiere Vision Milan, RUDOLF HUB1922 presents a pioneering range of textile chemistry that embodies true evolution.

This chemistry marks a milestone in addressing the pressing need for sustainable solutions. By harnessing raw materials derived from organic waste, plastic waste, and renewable feedstock, RUDOLF's latest textile innovations stand poised to transform the industry, promising a substantial reduction in its environmental footprint.

Alberto De Conti, Head of RUDOLF HUB1922, emphasizes the radical nature of evolutionary textile chemistry, stating, "RUDOLF's approach tackles the challenge of waste generation head-on by transforming waste materials into valuable resources". The diversion of waste and renewable feedstock away from landfills and incinerators to fuel textile chemical production is a game-changer, that diminishes the industry's reliance on non-renewable resources and endorses a circular economy model.

RUDOLF HUB1922 makes a move in response to the escalating demand for genuinely sustainable technologies, particularly from forward-thinking segments within the textile and apparel industry. In a showcase at Denim by Premiere Vision Milan, RUDOLF HUB1922 presents a pioneering range of textile chemistry that embodies true evolution.

This chemistry marks a milestone in addressing the pressing need for sustainable solutions. By harnessing raw materials derived from organic waste, plastic waste, and renewable feedstock, RUDOLF's latest textile innovations stand poised to transform the industry, promising a substantial reduction in its environmental footprint.

Alberto De Conti, Head of RUDOLF HUB1922, emphasizes the radical nature of evolutionary textile chemistry, stating, "RUDOLF's approach tackles the challenge of waste generation head-on by transforming waste materials into valuable resources". The diversion of waste and renewable feedstock away from landfills and incinerators to fuel textile chemical production is a game-changer, that diminishes the industry's reliance on non-renewable resources and endorses a circular economy model.

The successful integration of chemicals derived from organic and plastic waste, as well as renewable feedstocks, necessitates effective communication and education. Herein lies the significance of fostering collaborative efforts within the industry. De Conti underscores this point, stating, "Collaboration among scientists, fashion designers, and manufacturers is paramount. It propels a collective shift towards sustainable practices, making eco-friendly fashion the standard and minimizing the industry's environmental impact".

Source:

RUDOLF HUB1922

In combination with Oerlikon's atmos.io digital platform, Haelixa's DNA marker technology makes the clear traceability of textile products a reality. Image Oerlikon Textile GmbH & Co. KG
20.11.2023

Man-made fiber yarns with DNA: Supply chains in textile end products traceable

In cooperation with the Swiss company Haelixa, Oerlikon Manmade Fibers Solutions will, in future, be able to make the entire value chain of a textile end product transparent and hence sustainable. The two development partners are offering a solution for the comprehensive traceability of products, as required by the European Green Deal.

An essential part of the solution is the DNA marker technology developed by Haelixa that enables complete traceability of materials. These markers survive all production process steps, validating that the end product is identifiable. "This innovative technology employs distinct DNA tailored for each project, establishing a unique identity for the material," explains Holly Berger, Marketing Director at Haelixa. "Once the DNA is integrated into the material, it becomes irremovable, impervious to falsification or alteration." Handling is straightforward: the DNA marker is fed into the spinning process with the preparation oil, for example. The preparation system is modified accordingly. Further feeding options are currently being developed.

In cooperation with the Swiss company Haelixa, Oerlikon Manmade Fibers Solutions will, in future, be able to make the entire value chain of a textile end product transparent and hence sustainable. The two development partners are offering a solution for the comprehensive traceability of products, as required by the European Green Deal.

An essential part of the solution is the DNA marker technology developed by Haelixa that enables complete traceability of materials. These markers survive all production process steps, validating that the end product is identifiable. "This innovative technology employs distinct DNA tailored for each project, establishing a unique identity for the material," explains Holly Berger, Marketing Director at Haelixa. "Once the DNA is integrated into the material, it becomes irremovable, impervious to falsification or alteration." Handling is straightforward: the DNA marker is fed into the spinning process with the preparation oil, for example. The preparation system is modified accordingly. Further feeding options are currently being developed.

Smart factory: total transparency with atmos.io
The concept is complemented by atmos.io, Oerlikon's digital platform, which records and evaluates extensive production and process data during the yarn manufacturing process. Atmos.io gives the yarn its digital identity during its time on Oerlikon systems, from the melt to the packaged package. This technology has been used successfully for some time to monitor the production process. With atmos.io, deviations in process parameters and yarn data can be identified and rectified within a very short time, which in turn keeps the yarn quality stable and reduces waste rates.

Combining both technologies enables clear traceability of the yarn produced, even in the downstream process steps. Hence, the yarn's components, qualities, manufacturing conditions, and origin are traced beyond doubt in the finished garment. "The unique DNA carries the 'roots' of the yarn digitally recorded in atmos.io into the everyday life of the end consumer," says Jochen Adler, CTO at Oerlikon Manmade Fibers. The textile end products meet the requirements of the digital product passport required by the EU, which contains the information needed to assess their life cycle assessment and circularity. Initial long-term tests have shown 100% traceability of the yarns in the POY and FDY spinning process. If the yarn manufacturer relies on the atmos.io platform, production systems can be adapted relatively easily to use the DNA markers.

Source:

Oerlikon Textile GmbH & Co. KG

Vuokkoset, Taneli Lahtinen
20.11.2023

Tampon for men aiming to reduce gender dysphoria

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities.

"When I was young, menstruation felt not only strange but somehow wrong. Our culture does not really acknowledge the diversity of menstruating individuals" says DEI consultant and face of the campaign Dakota Robin, who has been through the gender affirming process himself.

The Tampon for Men will be available as a limited edition in Finland and wider distribution will begin in early 2024. Total sales proceeds are donated to Trasek ry, an organization focused on gender diversity and sexual health. A fully gender-neutral tampon product by Vuokkoset is also being considered.

"Menstrual products - from visuality, advertising to store location - are strongly feminine. It’s time to acknowledge the diversity of menstruating individuals" says Sanna Karhu, CEO of Delipap Oy, the company that manufactures Vuokkoset products.

"This is definitely a step in the right direction. By changing attitudes and broadening perspectives, we can also remove discrimination against gender minorities," concludes Dakota Robin.

More information:
Hygiene Fibres tampon Vuokkoset
Source:

TBWA

Dibella: Product launch at two London trade fairs (c) Dibella
17.11.2023

Dibella: Product launch at two London trade fairs

Dibella will present its circular bed linen “Versailles” at the Sustainable Design Summit and the Cruise Ship Interiors Design Expo in London. Dibella is thus once again underpinning its reputation as a pioneer in the field of sustainability.

The Bocholt-based company is presenting its new innovation for the first time at the Sustainable Design Summit on 28 November 2023 at the Museum of London Docklands. International visitors from the cruise, hotel and aviation sectors will have the opportunity to find out more about the first circular bed linen "Versailles".

At the subsequent Cruise Ship Interiors Design Expo from 29 to 30 November 2023 at ExCeL in London, Dibella will be exhibiting for the second time after a successful start in 2022. Under the motto "Almost too good to get out of bed", Dibella will be presenting its new innovation "Versailles", its multi-certified products, the company and its customised services and benefits.

Dibella will present its circular bed linen “Versailles” at the Sustainable Design Summit and the Cruise Ship Interiors Design Expo in London. Dibella is thus once again underpinning its reputation as a pioneer in the field of sustainability.

The Bocholt-based company is presenting its new innovation for the first time at the Sustainable Design Summit on 28 November 2023 at the Museum of London Docklands. International visitors from the cruise, hotel and aviation sectors will have the opportunity to find out more about the first circular bed linen "Versailles".

At the subsequent Cruise Ship Interiors Design Expo from 29 to 30 November 2023 at ExCeL in London, Dibella will be exhibiting for the second time after a successful start in 2022. Under the motto "Almost too good to get out of bed", Dibella will be presenting its new innovation "Versailles", its multi-certified products, the company and its customised services and benefits.

With "Versailles", Dibella is realising its vision of a closed-loop economy. The specialist for sustainable contract textiles has succeeded in recycling old, no longer usable bed linen into new fibres and weaving them into new bed linen.

Source:

Dibella GmbH

15.11.2023

Autoneum: EcoVadis gold medal for sustainability

Autoneum Holding Ltd has been awarded the gold medal in the 2023 EcoVadis sustainability rating, ranking the automotive supplier in the top 5% of companies assessed. Following a silver medal the previous year, the Company was able to further improve the overall rating of its sustainability performance in the four categories Environment, Labor and Human Rights, Ethics and Sustainable Procurement and achieved the second-highest recognition level.

Autoneum Holding Ltd has been awarded the gold medal in the 2023 EcoVadis sustainability rating, ranking the automotive supplier in the top 5% of companies assessed. Following a silver medal the previous year, the Company was able to further improve the overall rating of its sustainability performance in the four categories Environment, Labor and Human Rights, Ethics and Sustainable Procurement and achieved the second-highest recognition level.

As part of its commitment to transparency towards its stakeholders and the public at large, Autoneum reports regularly on its key developments and achievements in the area of Corporate Social Responsibility (CSR). In addition to reporting in line with the Global Reporting Initiative (GRI) standards, Autoneum uses external platforms such as EcoVadis – a globally recognized sustainability rating agency – to assess the quality of its sustainability management system. EcoVadis uses 21 criteria based on international CSR standards to rate companies in four categories: Environment, Labor and Human Rights, Ethics and Sustainable Procurement. Since its foundation in 2007, EcoVadis has assessed the sustainability performance of more than 100 000 companies from 175 countries.

In the 2023 sustainability rating by EcoVadis, Autoneum achieved gold medal status for the first time, placing it in the top 5% of companies assessed. Having already been awarded the EcoVadis silver medal in 2022, Autoneum thus moved up to the second-highest recognition level in this year’s rating, thanks to significant progress in the Environment and Labor and Human Rights categories.

More information on Autoneum’s sustainable products and processes can be found in the current issue of the Corporate Responsibility Report.

Source:

Autoneum Holding AG

15.11.2023

Indorama Ventures: 3Q23 Performance report

  • Revenue of US$3.9B, a decline of 1% QoQ and 20% YoY
  • EBITDA of US$324M, an increase of 1% QoQ and a decrease of 37% YoY
  • Operating cash flows of US$410M
  • Net Operating Debt to Equity of 0.97x
  • EPS of THB 0.00

Indorama Ventures Public Company Limited (IVL) reported stable third-quarter earnings as the company’s management focuses on conserving cash and improving competitiveness to bolster performance in a continued period of weakness in the global chemical industry.

Indorama Ventures achieved EBITDA of $324 million in 3Q23, an increase of 1% QoQ and a decline of 37% YoY, impacted by a weak economic environment, geopolitical tensions, and continued post-pandemic disruptions in global markets. Sales volumes dropped 5% from a year ago to 3.6 million tons as China recovers from the pandemic more slowly than expected and an extended period of destocking in the manufacturing and chemical sectors continues to normalize from unprecedented levels last year.

  • Revenue of US$3.9B, a decline of 1% QoQ and 20% YoY
  • EBITDA of US$324M, an increase of 1% QoQ and a decrease of 37% YoY
  • Operating cash flows of US$410M
  • Net Operating Debt to Equity of 0.97x
  • EPS of THB 0.00

Indorama Ventures Public Company Limited (IVL) reported stable third-quarter earnings as the company’s management focuses on conserving cash and improving competitiveness to bolster performance in a continued period of weakness in the global chemical industry.

Indorama Ventures achieved EBITDA of $324 million in 3Q23, an increase of 1% QoQ and a decline of 37% YoY, impacted by a weak economic environment, geopolitical tensions, and continued post-pandemic disruptions in global markets. Sales volumes dropped 5% from a year ago to 3.6 million tons as China recovers from the pandemic more slowly than expected and an extended period of destocking in the manufacturing and chemical sectors continues to normalize from unprecedented levels last year.

Management continues to focus on conserving cash, realizing efficiency improvements, and optimizing the company’s operational footprint to boost profitability. These efforts resulted in positive operating cash flow of US$410 million in the quarter, positive free cash flow of $79 million year to date, and room for further reductions in working capital going forward. The company’s AA- rating was maintained by TRIS in the quarter, with a stable outlook. 

The company expects the operating environment to improve in 2024 as customer destocking continues to ease across all three of Indorama Ventures’ segments. The ramp up of PET and fibers expansion projects operations in India and the U.S. will also contribute to increased volumes.  

Combined PET posted EBITDA of $146 million, a 25% decline QoQ, amid historically low benchmark PET margins, increased feedstock prices in Western markets, and lingering effects of destocking. Integrated Oxides and Derivatives (IOD) segment posted a 27% rise in EBITDA to $119 million QoQ, supported by strong MTBE margins in the Integrated Intermediates business. The Integrated Downstream portfolio’s profitability was impacted by destocking, inflationary pressures, and margin pressure from imports. Fibers segment achieved a 140% increase in EBITDA to $48 million QoQ as Lifestyle volumes grew in key markets in Asia, and the Mobility and Hygiene verticals benefited from management’s focus on optimizing operations and refocusing the organization. 
 

Source:

Indorama Ventures Public Company Limited

Carbios and L’Oréal win Pioneer Award for PET recycling solution Photo: Carbios
Emmanuel Ladent (CEO Carbios, on the left) and Jacques Playe (Packaging and Development Director at L’Oréal, on the right)
15.11.2023

Carbios and L’Oréal win Pioneer Award for PET recycling solution

Carbios and L’Oréal have won the “Pioneer Awards” in the Industry category, presented by the Solar Impulse Foundation at the first World Alliance Summit. This prize was awarded to Carbios for its enzymatic PET recycling solution, labeled “Efficient Solution” by the Solar Impulse Foundation since 2019, and to L’Oréal for using this technology for the first time in a cosmetics bottle prototype. Carbios’ solution offers brands an alternative to petro-sourced plastic that helps them meet their sustainability commitments. This advancement paves the way for future applications in other sectors such as packaging, food and beverage, and textiles.

Carbios and L’Oréal have won the “Pioneer Awards” in the Industry category, presented by the Solar Impulse Foundation at the first World Alliance Summit. This prize was awarded to Carbios for its enzymatic PET recycling solution, labeled “Efficient Solution” by the Solar Impulse Foundation since 2019, and to L’Oréal for using this technology for the first time in a cosmetics bottle prototype. Carbios’ solution offers brands an alternative to petro-sourced plastic that helps them meet their sustainability commitments. This advancement paves the way for future applications in other sectors such as packaging, food and beverage, and textiles.

Carbios and L’Oréal: a long-term collaboration
Since 2017, Carbios and L’Oréal have been working together with a shared vision of accelerating the transition to a circular economy for plastic. In 2017, both companies created a Consortium to improve the recyclability and circularity of PET packaging.  Nestlé Waters, PepsiCo and Suntory Beverage & Food Europe joined this Consortium in 2019 to scale up Carbios’ innovation. The world’s first enzymatically recycled PET packaging was made in 2021 using Carbios’ biorecycling process. The world’s first PET biorecycling plant is scheduled to be commissioned in 2025. In parallel, Carbios is rolling out its technology internationally through licensing agreements.

The environmental benefits of biorecycling developed by Carbios
Recent life-cycle analyses[1] show a 57% reduction in CO2 emissions compared with the production of virgin plastic[2], and for every tonne of recycled PET produced, 1.3 tonnes of petrol are avoided. Compared with conventional recycling, enzymatic recycling is 4 times more circular (calculated according to the Ellen MacArthur Foundation’s Material Circularity Indicator). Thanks to its highly selective enzyme, optimized for efficient PET degradation, Carbios’ depolymerization process can process all types of PET waste, including colored, multilayer or textile waste that cannot be recycled using current technologies. Furthermore, the two monomers produced (PTA and MEG) make it possible to recreate recycled PET products of identical quality to virgin ones, and suitable for food contact.
 
 
[1] Database ecoinvent 3.8
[2] French scenario, taking into account the detour of 50% of PET waste from conventional end-of-life. Virgin PET: 2.53 kg CO2/kg (cradle to gate)

Source:

Carbios

Freudenberg Performance Materials: Dr. Andreas Raps new CEO and Marco Altherr new CFO (c) Freudenberg Performance Materials
Dr. Andreas Raps, CEO from January 1, 2024
15.11.2023

Freudenberg Performance Materials: Dr. Andreas Raps new CEO and Marco Altherr new CFO

New appointments to the Management Board of Freudenberg Performance Materials come into effect on January 1, 2024: Dr. Andreas Raps succeeds Dr. Frank Heislitz as Chief Executive Officer (CEO), and Marco Altherr takes over from Thomas Herr as Chief Financial Officer (CFO). From January 1, 2024, the Management Board of Freudenberg Performance Materials will therefore consist of: Dr. Andreas Raps (CEO), Marco Altherr (CFO) and John McNabb (CTO). McNabb has been CTO since 2018. Dr. Frank Heislitz and Thomas Herr become members of the Freudenberg Group Board of Management on January 1, 2024.

New appointments to the Management Board of Freudenberg Performance Materials come into effect on January 1, 2024: Dr. Andreas Raps succeeds Dr. Frank Heislitz as Chief Executive Officer (CEO), and Marco Altherr takes over from Thomas Herr as Chief Financial Officer (CFO). From January 1, 2024, the Management Board of Freudenberg Performance Materials will therefore consist of: Dr. Andreas Raps (CEO), Marco Altherr (CFO) and John McNabb (CTO). McNabb has been CTO since 2018. Dr. Frank Heislitz and Thomas Herr become members of the Freudenberg Group Board of Management on January 1, 2024.

Dr. Andreas Raps has been a member of the Freudenberg SE Executive Council since 2020 and CEO of EagleBurgmann, a joint venture between the Japanese EKK Group and the Freudenberg Group, since 2016. He previously held several executive management positions at Freudenberg Sealing Technologies from 2004, most recently as CEO of the global Special Sealing Division with 17 manufacturing sites worldwide. Before joining the Freudenberg Group, Raps worked for various management consulting companies in Boston, USA, Munich, Germany, and Zurich, Switzerland. He holds an MBA from the University of Passau. Alongside his job as a consultant, he obtained a PhD with a thesis on strategy implementation in Business Administration. 

Marco Altherr has been CFO of Vibracoustic SE, a Freudenberg Group company, since 2020. He held various senior management positions at Freudenberg & Co. KG, the technology group’s holding company, from 2015 to 2020, most recently as Head of Corporate Controlling and Accounting. Prior to joining Freudenberg, he served in several management roles at Manroland AG, Heidelberger Druckmaschinen, Boehringer Ingelheim and Arthur Andersen. He holds a degree in business administration specializing in controlling and financing from Lahr University.

10.11.2023

HeiQ AeoniQ™ joins Canopy and commits to Forests Protection

HeiQ AeoniQ™ becomes an active brand partner of the Canopy initiative with eleven other companies to address the growing climate and biodiversity crises by committing to keep Ancient and Endangered Forests out of our man-made cellulosic fiber supply chain.

The commitments that HeiQ AeoniQ™ is making are part of solutions-driven non-profit Canopy’s Pack4Good and CanopyStyle initiatives which currently represent collectively 950 brand partners. Together, the initiatives are shifting supply chains away from vital forests to low-impact, circular Next Gen Solutions.

HeiQ AeoniQ™ becomes an active brand partner of the Canopy initiative with eleven other companies to address the growing climate and biodiversity crises by committing to keep Ancient and Endangered Forests out of our man-made cellulosic fiber supply chain.

The commitments that HeiQ AeoniQ™ is making are part of solutions-driven non-profit Canopy’s Pack4Good and CanopyStyle initiatives which currently represent collectively 950 brand partners. Together, the initiatives are shifting supply chains away from vital forests to low-impact, circular Next Gen Solutions.

“We must rapidly replace oil-based polyester in the textile industry causing microplastics, global warming, landfill and ecosystem degradation. Cellulose is the most abundant biopolymer in the world and is best suited to replace polyester. However, we must pay attention to cellulose feedstock sources. Our forests, a potential cellulose feedstock, are one of the most important solutions to addressing the effects of climate change. Approximately 2.6 billion tons of carbon dioxide, one-third of the CO2 released from burning fossil fuels, is absorbed by forests every year. Around 12.5% of global greenhouse gas emissions (5-10 GtCO2e annually) come from deforestation. We are losing forests at an alarming rate. Every year, around 10 million hectares of forests globally are destroyed. We need immediate action to increase forests again. Canopy is our go-to partner to replace polyester with circular & sustainable cellulose feedstock for our innovative HeiQ AeoniQ™ fiber revolution.” said Carlo Centonze, HeiQ Group CEO.

Paper packaging is also a key driver of forest loss globally, as 3.1 billion trees are cut down annually to produce the boxes and bags in which products are packaged and shipped. Paper packaging production has increased by 65% over the past two years.

“The range of companies and sectors represented in today’s announcement reflects the breadth of market response to the growing climate and biodiversity crises and intensifying supply chain disruptions,” said Nicole Rycroft, Founder and Executive Director of Canopy. “Today’s brand partners add significant momentum to global conservation efforts and the movement to transform ‘take, make, waste’ supply chains to be lower-impact and Next Gen.”

Today, as part of Pack4Good, HeiQ AeoniQ™ committed to:

  • Eliminate Ancient and Endangered Forests from our paper packaging supply chain.
  • Reduce material use through design innovation.
  • Maximize recycled content.
  • Explore and scale alternative Next Gen fibers (such as agricultural residues).
  • Where virgin fiber is necessary, use FSC-certified fiber.
Source:

HeiQ

H&M and Coloreel: Personalized embroidery in Berlin store Photo: Coloreel
10.11.2023

H&M and Coloreel: Personalized embroidery in Berlin store

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

With the collaboration, H&M and Coloreel want to explore ways to create brick-and-mortar shopping experiences and analyze the influence that a technology like Coloreel’s has on in-store purchases.

The service is offered at the H&M Alexa store in Berlin during Q4 2023. While the service currently extends to products within the store, plans for embroidering customers’ own garments might be added later. This approach would extend the lifespan of garments, creating a positive environmental impact.

Source:

Coloreel