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DOMOTEX (c) Deutsche Messe AG
30.05.2023

"DOMOTEX is and will remain the home of the entire industry"

Interview on the trade fair landscape for floor coverings in Germany

The effects of the Corona pandemic were felt in almost all areas of social and economic life. The trade fair industry in particular was severely affected, with many events cancelled or postponed. With the return to normality, the question arises as to what significance leading trade fairs will have in the post-Corona era and how the competition between different organisers will develop. For its KLARTEXT interview series, Textination talked to Ms Sonia Wedell-Castellano, Global Director of DOMOTEX Events.

 

Interview on the trade fair landscape for floor coverings in Germany

The effects of the Corona pandemic were felt in almost all areas of social and economic life. The trade fair industry in particular was severely affected, with many events cancelled or postponed. With the return to normality, the question arises as to what significance leading trade fairs will have in the post-Corona era and how the competition between different organisers will develop. For its KLARTEXT interview series, Textination talked to Ms Sonia Wedell-Castellano, Global Director of DOMOTEX Events.

 

After DOMOTEX was unable to take place in 2021 and 2022 due to the pandemic, the trade fair returned in 2023 with a successful event. Nevertheless, the number of exhibitors has almost halved compared to 2020. How do you assess the future importance of leading trade fairs after the industry had to come to terms with online meetings and travel restrictions for a long period of time?

I think it is important to remember that this was the first DOMOTEX since the outbreak of the pandemic, and at a time when the global economic situation is rather difficult. Of course, this situation has made some companies reluctant to participate in DOMOTEX 2023, so we have not yet been able to welcome all companies back as exhibitors at the show. In addition, there were still significant travel restrictions in place at the beginning of the year, for example in China, which simply made it more difficult for our exhibitors to participate in a trade fair abroad. As far as our expectations for the next event are concerned, I can say that many companies - even those that did not exhibit this year - have communicated their interest in wanting to be back at DOMOTEX 2024.
 
We are certain that leading trade fairs and exhibitions in general will continue to be of great importance in the future! You may be able to cultivate existing customers at digital events, but you can't generate new ones. The focus of DOMOTEX is on products you can touch, on the haptic experience on site. You can't transfer that to the digital world. Even the chance encounters at the stand or in the halls do not happen digitally. But a trade fair thrives on personal encounters, personal exchanges. Business is done between people, not between screens. Both exhibitors and visitors have told us quite clearly that they want and need DOMOTEX to be a trade fair where people are present.

 

The degree of internationalisation among DOMOTEX visitors was between 62 and 67 percent in the last three years of the event before the pandemic; in 2023 it even reached 69 percent. Would you agree that leading international trade fairs in Germany are now primarily only important for export-oriented companies? And what does that imply for the economic efficiency of trade fairs?

Certainly, leading international trade fairs in Germany are particularly interesting for export-oriented companies, but not exclusively. That doesn't change anything at all about the profitability of trade fairs. We generate our turnover with all our exhibitors, regardless of whether they are export-oriented or only interested in the Germany-Austria-Switzerland region. That's why satisfied exhibitors are very important to us. And an exhibitor is satisfied when he can do good business or make good contacts at our fairs. It's more and more about the right quality of visitors, less about the quantity. In any case, all our exhibitors very much welcome international visitors!

 

For the 2024 edition, Deutsche Messe has announced that its DOMOTEX concept has been changed to focus on different areas each year: Carpet & Rugs in the odd-numbered years and Flooring in the even-numbered years. Flooring covers wood and laminate flooring, parquet, design flooring, resilient floor coverings, carpets, outdoor flooring and application and installation technology. Carpet & Rugs stands for hand-made carpets and runners as well as for machine-woven carpets.

Yet you say that the Carpet & Rugs segment in particular needs an annual presentation platform, while the flooring segment would like to see DOMOTEX every two years as the central platform for the industry due to longer innovation cycles. Doesn't that actually mean that floor coverings are only in Hannover every other year, but carpets continue to exhibit annually in Hannover? Could you clarify that?

DOMOTEX - Home of Flooring will take place in 2024 and in all even years: This is a DOMOTEX with all exhibitors as we know them from the past. So, from herringbone parquet to outdoor coverings, oriental carpets and contemporary designs - everything, under one roof. In the odd years, i.e. from 2025, there will then be DOMOTEX - Home of Carpets and Rugs, with a focus on suppliers of fitted carpets. The background to this is that the hard flooring industry had wanted DOMOTEX to be held every two years. After this year's DOMOTEX, the suppliers of wall-to-wall carpets have again clearly spoken out in favour of an annual platform. With our new focus model, we are meeting the needs that the market has expressed to us.

 

Messe Frankfurt has declared a new product segment for next year's Heimtextil - interestingly, under the name Carpets & Rugs. While the watchword at DOMOTEX in the even year 2024 is Flooring, Heimtextil offers an alternative trade fair venue for carpets. How do you assess this situation - do exhibitors now have to choose between Hannover and Frankfurt and what does this mean for the split concept?

No, exhibitors from the carpet sector will not have to choose between Hannover and Frankfurt in future - because DOMOTEX is and will remain the home of the entire industry, even in the even years! At DOMOTEX, Home of Flooring means, as I explained earlier, that we present the entire spectrum of floor coverings and carpets. But what is even more important is that we have been told by exhibitors and many visitors that the market does not want to be split up any further. Through the many (small) events, the flooring industry is only competing with itself. To put it bluntly: if only some of the exhibitors take part in ten events, it can't really work. The critical mass is missing. A trade fair is only as good as its participants and they often don't have the time to visit several events.    

 

Another innovation for DOMOTEX is the country focus. What do you expect from this and why did you choose "Insight Italy" for 2024?

With our new special presentation, we want to arouse the curiosity of our visitors - especially retailers, architects and contractors - and highlight the international character of DOMOTEX. After all, what could be more exciting than getting to know a country in depth?  

That is why the INSIGHT concept will in future feature a different country at each DOMOTEX - Home of Flooring. Special exhibition areas will showcase innovations and products, present partnerships with designers and universities, and stage trends. In addition, the conference will provide insights into the respective market and references.  
In 2024, we will start with Italy, a very design-savvy and creative country from which many trends come.

 

Deutsche Messe wants to strengthen the Hannover venue for the leading trade fair DOMOTEX and to hold additional fairs only in Shanghai and in Gaziantep. There will be no Carpet Expo in Istanbul. What influence does the changing entrepreneurial landscape in terms of production countries and markets have on your international concept?

First of all, it must be noted that the business landscape for carpets has not changed in Turkey. Here, only the associations have decided to organise a carpet fair in Istanbul in the future. The background is the continuing visa problem for Turkish exhibitors in Germany as well as the immensely high inflation in Turkey, which makes foreign participation extremely costly for Turkish companies. We would have liked to organise a carpet fair in Istanbul together with the Turkish associations, but not at any price and not on their terms alone. Hannover is and will remain the international platform for DOMOTEX, and we will continue to strengthen this location.

But of course, we also keep an eye on the global market and keep our eyes and ears open at all times, for all our brands, by the way. It was only in this way that DOMOTEX asia/Chinafloor in Shanghai was able to develop into what is now a very successful event. The potential was there, we were in the right place at the right time. If we hadn't seized the opportunity at the time, there would still be a strong floor coverings trade fair in Shanghai - but it would be run by one of our competitors and it wouldn't be called DOMOTEX today.

Many thanks to Ms Sonia Wedell-Castellano for the KLARTEXT.

(c) INNATEX – international trade fair for sustainable textiles
06.12.2022

51st INNATEX targets the topic of conventional retail

International trade fair for Green Fashion focuses on new formats and strategic partnerships:

From 21 to 23 January 2023, INNATEX will be taking place for the 51st time in ac-cordance with its usual daily schedule. So far, well over 200 brands have regis-tered from Saturday to Monday in Hofheim-Wallau, near Frankfurt am Main, getting back towards pre-COVID levels. Its motto, ‘One Goal, Endless Styles’, refers not only to the diversity and solidarity in the INNATEX community but also to the fact that Green Fashion is a fundamental business area for the future.

International trade fair for Green Fashion focuses on new formats and strategic partnerships:

From 21 to 23 January 2023, INNATEX will be taking place for the 51st time in ac-cordance with its usual daily schedule. So far, well over 200 brands have regis-tered from Saturday to Monday in Hofheim-Wallau, near Frankfurt am Main, getting back towards pre-COVID levels. Its motto, ‘One Goal, Endless Styles’, refers not only to the diversity and solidarity in the INNATEX community but also to the fact that Green Fashion is a fundamental business area for the future.

Sustainability: a business model fit for the future
“We are seeking to promote constant new development in a sustainable textile industry through new formats and cooperation agreements,” says Alexander Hitzel, INNATEX Project Manager. “We are currently working with the Retail Federation (HDE) on addressing conventional retailers. In addition, we are planning creative and entirely novel concepts for the presentation of labels, as well as a business panel designed to deliver insights and hard facts for the trade. Sustainability projects are only truly sustainable if they are also selfsupporting business models.

From live presentations and strategic communication to fundraising campaigns
But, he says, the demand for established natural fibres and specifically designed production and certification options is also rising. The International Association of the Natural Textile Industry (IVN) will again be on site to offer its expertise and provide information on the implementation of the new German Supply Chain Act. The DesignDiscoveries support program, which will be on display in a freshly designed Special Area, offers selected newcomer labels a platform for their creative ideas. Applications are still open until 15 December.

“At INNATEX, retailers can seek out trends and discover new ideas and products, directly compare an unbeatable range of collections and articles from different suppliers, and get down to networking – those are the benefits of this ordering fair,” says Hitzel.

INNATEX is collaborating for the first time with the organisation Europe Cares, which provides humanitarian assistance for ‘people on the move’. Surplus goods that exhibitors can donate to the campaign will be used for the benefit of refugees at Europe’s borders.

Source:

INNATEX

(c) Messe Frankfurt GmbH / SPOTT for Heimtextil
07.09.2021

Next Horizons: Heimtextil presents Trends 2022/23

With “Next Horizons”, Heimtextil is presenting its design forecast for the new season 2022/23 – analysed by international trend researchers and packed with valuable inspiration and inspiring content. The new trend themes take sustainability and resource conservation in the heart of their approach. The international trade fair for home and contract textiles takes place from 11 to 14 January 2022 in Frankfurt am Main.

With “Next Horizons”, Heimtextil is presenting its design forecast for the new season 2022/23 – analysed by international trend researchers and packed with valuable inspiration and inspiring content. The new trend themes take sustainability and resource conservation in the heart of their approach. The international trade fair for home and contract textiles takes place from 11 to 14 January 2022 in Frankfurt am Main.

Three international design agencies form the Heimtextil Trend Council. Together, they develop a well-founded global vision of the coming interior trends. Alongside the Heimtextil Trend Council, Heimtextil management has established a trend forecast for the coming season and presented it live via an online conference on 1 September 2021 from Frankfurt am Main. Trend Council members Anja Bisgaard Gaede from SPOTT trends & business, Anne Marie Commandeur from Stiljinstituut Amsterdam and Kate Franklin and Caroline Till from London studio FranklinTill shared their insights into the future of the industry. Designers, interior architects and decorators get inspired by the design forecast for the new season.

Next Horizons: long-term and circular mindset
The Next Horizons are not a fixed goal or a finish line – they are mindsets. These are made up of long-term thinking, accepting that the best way to impact the world is simply not to. Paradoxically, we have begun our transition to sustainability by addressing the problems within our manufactured system instead of transforming our approach to not create waste or imbalance. Transforming our nexus begins with accepting our economies are embedded within nature. The composition of design should be accessed, made and recirculated in tune with a long-term and circular mindset and simply not create waste. The Heimtextil Trends 22/23 “Deep Nature”, “Hyper Nature”, “Beyond Identity” and “Empowered Identity” explore these new mindsets for “Next Horizons”.

Heimtextil Trends in a new digital format
With “Next Horizons”, Heimtextil is breaking new ground and, for the first time, making trend information fully available in a digital format. The brand-new online platform of Heimtextil introduces the trends richly illustrated via colours, short films, bespoke imagery, key designer features and a soundtrack. The new online platform and all trend activities are directed by SPOTT trends & business from Denmark.

The Future Materials Library is now digital
Curated by Futures Agency FranklinTill, The Future Materials Library was launched in 2020 and is now available online at www.heimtextil-trends.com/future. This collection of exciting interior material innovations from around the world celebrates radical designers, innovative manufacturers and environmentally conscious producers who are helping to turn the current, linear system of production and consumption into a circular model.

Heimtextil Trends 22/23 – overview
Deep Nature – Rebalance by relearning

“Deep Nature” explores our ecosystem’s strategies: it’s our legacy and future all at once. We need to relearn and give into untamed texture, slow process, natural structures and living colours. “Deep Nature” is a long-term transformation and relearning process which gives us the ability to rebalance the natural world for a regenerative future. The colour scale for “Deep Nature” has a harmonious and soft expression used for untamed patternmaking. Mouldy, herbal tones and delicate tones of blue and rouge create a calm, tonal, and earthy approach.

Hyper Nature – Reconnect with nature via technology
“Hyper Nature” is about reconnecting to nature through technology. The theme is a digital facilitator of nature’s blueprint, fusing technology and nature for a protopia state and creating a better tomorrow step by step. Responsive materials, technical fibres, fluid patterns and microscopic structure describes materials and textiles for “Hyper Nature”. Bioscience brings inspiration to colours of both bright and lucid and blurred nuances of green and grey. Reflections and artificial light create new perceptions of nature-based colours. Coral, salmon and light raspberry are highlights.

Beyond Identity – Values more than physical attributes
“Beyond Identity” addresses the future with hopeful messages and soft and powerful defiance toward existing norms, leaving identity in flux. For the world of home interiors and textiles “Beyond Identity” works with recycled synthetic fabric, vintage silk and satin, natural-coloured textiles and new cellulose-based textiles. They are formed via the uncontrolled colouration process of a pastel-coloured look resembling the constant flux of identity. The colours scale for “Beyond Identity” features a range of pastels, complemented with a familiar grey and pale khaki as muted transferral colours.

Empowered Identity – Empower artisanship to sustain culture
“Empower Identity” is about creating sustainable cultural connections, renewing artisan sources of inspiration in a collaborative way. Empowering Identity encourages forming new connections between heritage cultures and future generations. Recycled and heritage textiles combined with textile craft techniques as tufting, embroidered appliqué and Cross-stitch are in focus in “Empower Identity”. Primary colours resemble their colour pigment origins to support the heritage expression of the theme. Sparks of coral and a greyed lilac accompany these primary tones. Multi-coloured usage is key.

(c) Messe Frankfurt GmbH
13.07.2021

Messe Frankfurt aiming for €500 Million in Sales in 2022

Messe Frankfurt is ready to start up again. Speaking at the Corporate Press Conference earlier today, Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, said: “If the pandemic situation continues to improve, we have every confidence that we will be able to get fully started again in all areas in 2022. We are aiming for sales of over €500 million.”

Mayor Peter Feldmann, Chairman of the Messe Frankfurt Supervisory Board, also stressed: “Our trade fairs, congresses and other events are central elements in the global economy and part of the economic lifeblood of Frankfurt and the Rhine-Main region in particular. I firmly believe that, once the pandemic has passed, Messe Frankfurt will be one of the top players in the international trade fair sector.”

Messe Frankfurt is ready to start up again. Speaking at the Corporate Press Conference earlier today, Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, said: “If the pandemic situation continues to improve, we have every confidence that we will be able to get fully started again in all areas in 2022. We are aiming for sales of over €500 million.”

Mayor Peter Feldmann, Chairman of the Messe Frankfurt Supervisory Board, also stressed: “Our trade fairs, congresses and other events are central elements in the global economy and part of the economic lifeblood of Frankfurt and the Rhine-Main region in particular. I firmly believe that, once the pandemic has passed, Messe Frankfurt will be one of the top players in the international trade fair sector.”

Presuming that the pandemic situation and the restrictions imposed by local authorities permit this, events are also to be organised again at the Group’s Frankfurt base in the second half of this year. Since the pandemic broke out in March 2020, it has been scarcely possible to generate any sales at all in Germany. Outside Germany, Messe Frankfurt was only able to hold events to a limited extent, for example in China. The pandemic brought the Group’s decades of growth to an abrupt halt. Since then, Messe Frankfurt has focused on ensuring sufficient liquidity for the Group, with a flexible but strict budget. There are still no plans for redundancies.

Wolfgang Marzin: “In spite of the strict cutbacks, the backing of our shareholders – the City of Frankfurt and the State of Hesse – means that, even in times like these, we are in a position to seize opportunities and invest counter-cyclically. With outside capital and a shareholder loan, Messe Frankfurt’s financial position has been secured for the current financial year and well into 2022.”

After the final financial report for financial year 2020 was submitted, Group sales were approximately €257 million (2019: approx. €736 million). With a consolidated net loss of around €122 million for the year, the result was far removed from the consolidated net profits of previous years (2019: approx. €50 million). The current financial year will also see a decline in all the Group’s financial performance indicators.

In spite of very difficult conditions, a total of 153 events were held over the past financial year – these included 46 trade fairs and exhibitions (2019: 155) with more than 33,000 (2019: 99,246) exhibiting companies and 1.2 million visitors.

As Wolfgang Marzin summed up: “The need to hold all events entirely in digital form illustrated the importance of face-to-face interaction for success in business.” And Detlef Braun, Member of the Executive Board of Messe Frankfurt, added: “The digital working environment and long-distance interaction that have been our everyday reality for over a year have led to a certain digital fatigue among many people. In the overall context of our events, hybrid events will continue to play an important part and to add value for the sectors.” It is not possible at present to predict exactly how the demand for digital and hybrid formats will actually develop. Wolfgang Marzin: “Changes will be of an evolutionary but lasting nature, with great advances being made in integrating valuable digital elements. Aspects relating to sustainability, growing environmental awareness and experience in digital interaction will lead to changes in behaviour – which, incidentally, was already happening before the coronavirus broke out.”

Messe Frankfurt is planning events in digital, hybrid and in-person formats for the third and fourth quarters of the current financial year. The premiere of Frankfurt Fashion Week took place in digital form under the Frankfurt Fashion Week (FFW) Studio label. Detlef Braun: “Back in April, we opted – together with everyone else involved – to hold an exclusively digital event. With an expected international component of 80 percent, a physical event would not have been feasible given that the pandemic situation was still volatile.” Automechanika Frankfurt Digital Plus will be launched in September according to the Plug & Play principle. As Detlef Braun explains: “We developed a hybrid concept that contains a condensed physical exhibition while also allowing all participants to present themselves and network internationally by digital means.” In 2022, Automechanika will be reverting to its original cycle of being held in even-numbered years. For the first time ever, Hypermotion will be taking place parallel to Automechanika. When Nordstil opens its doors in Hamburg in July, it will be the first in-person Messe Frankfurt event to be held again in Germany.

The 70 or so guest events scheduled to take place in Frankfurt in the second half of the year – including trade fairs like Franchise Expo, White Label World Expo, the Frankfurt Book Fair and Food Ingredients & Health Ingredients Europe – will also be creating new momentum at the Group’s Frankfurt base. Uwe Behm, Member of the Executive Board of Messe Frankfurt, commented: “We are delighted that our contract with DECHEMA has been renewed.” This means that the Frankfurt exhibition grounds will be playing host to ACHEMA – the world forum and leading show for the process industries – until at least 2027. Uwe Behm: “ACHEMA is a prime example of the kind of premium international event and personal interaction that will remain important in the future as well as sending an important signal for our Frankfurt base.”

As Mayor Peter Feldmann concluded: “Even in challenging times, Messe Frankfurt continues to invest in its future and in expanding its portfolio, having added a total of 23 events worldwide since 2020. These include, for example, the Cross Border E-Commerce Fair in Shenzhen – the first event of its kind in China – which was added during the current financial year. As well as this, the Group will be stepping up its activities in the North Chinese city of Tianjin. Located in the centre of the Circum-Bohai-Sea Economic Zone, the city’s economic importance is on a par with that of the Greater Bay Area and Yangtze River Delta and it is set to be a new global trade fair hotspot.”

Venue Messe Frakfurt (c) Mese Frankfurt GmbH
22.09.2020

Heimtextil 2021 to be held in May

The next Heimtextil has been postponed from January and will now be held concurrently with Techtextil and Texprocess 2021 in Frankfurt from 4 to 7 May 2021. This will result in exciting synergistic effects for the sector.
 
The current situation with respect to the corona pandemic and the associated international travel restrictions have caused Messe Frankfurt to postpone the next Heimtextil, the world’s biggest trade fair for home and contract textiles, from the planned dates in January until 4 to 7 May 2021.
     

The next Heimtextil has been postponed from January and will now be held concurrently with Techtextil and Texprocess 2021 in Frankfurt from 4 to 7 May 2021. This will result in exciting synergistic effects for the sector.
 
The current situation with respect to the corona pandemic and the associated international travel restrictions have caused Messe Frankfurt to postpone the next Heimtextil, the world’s biggest trade fair for home and contract textiles, from the planned dates in January until 4 to 7 May 2021.
     
“The bulk of the international home and contract textiles sector want us to hold Heimtextil 2021. Many companies are hoping to give their businesses a boost by taking part in the fair following the restart. And we consider it a greater obligation than ever before that we play our part in this”, explains Detlef Braun, Member of the Executive Board of Messe Frankfurt. “However, the current travel restrictions and the renewed increase in the number of infections represent a big hurdle for our very international trade fair. We are in constant contact with our exhibitors and the appropriate authorities and will do everything in our power to ensure a safe and successful Heimtextil 2021.”

Over 90 percent of exhibitors come to Heimtextil in Frankfurt from outside Germany. As part of the preparatory work for an international trade fair of this kind in January, it is necessary, for example, to commission stand-construction companies, ship the goods and book flights and hotels in September. Thus, in view of the current travel restrictions, holding Heimtextil 2021 in May instead of January offers greater planning certainty for all involved.
 
“The trend-oriented order cycles of the home and contract textiles sector require an annual event towards the beginning of the year. Techtextil and Texprocess are biennial trade fairs and are next due to be held in May 2021. For Heimtextil, this is an opportunity to join forces with the two internationally successful textile trade fairs and present the entire textile value chain simultaneously at Frankfurt Fair and Exhibition Centre”, says Olaf Schmidt, Vice President Textiles and Textile Technologies.

Additionally, holding Heimtextil concurrently with Techtextil, the leading international trade fair for technical textiles and nonwovens, and Texprocess, the leading international trade fair for processing textile and flexible materials, offers a host of exciting synergistic effects for the sector.

The close proximity to suppliers and buyers of technical textiles and nonwovens with innovative functionalities, as well as machines and the latest technologies for processing textile and flexible materials, is certain to generate interesting new perspectives for both visitors and exhibitors of Heimtextil. Indeed, the two textile fairs already aim at the home-textile sector with the ‘Hometech’ segment.
 
“We are confident that the situation with respect to the corona pandemic will have eased significantly by May, next year, and are looking forward to holding a successful and safe event together with our partners from the sector”, says Olaf Schmidt.

NEU: Nextrade - the digital marketplace
For the first time, Messe Frankfurt will provide a supplementary digital service in connection with Heimtextil 2021: Nextrade, an order and data-management portal offering new opportunities through digital 24/7 business relationships between trade-fair participants, especially against the background of the Covid-19 pandemic. There, dealers can place their orders with suppliers around the clock and, therefore, do so independently of any official pandemic regulations applying at the time. Nextrade also offers suppliers completely new sales and distribution channels, especially internationally. Nextrade was launched in conjunction with the Ambiente, Tendence and Nordstil consumer-goods and lifestyle trade fairs. As the first digital B2B market place for home and living, the portal brings together demand and supply from the whole sector and thus produces great value added for both sides:: www.nextrade.market

Techtextil / Texprocess
At the biennial Techtextil, the leading international trade fair for the sector in Frankfurt am Main, international exhibitors present the complete spectrum of technical textiles, functional apparel textiles and textile technologies for all areas of application. Techtextil is held concurrently with Texprocess, the leading trade for the garment and textile processing industry, which is aimed primarily at manufacturers of garments, fashions, upholstered furniture and leather products.

More information:
Heimtextil 2021
Source:

Messe Frankfurt GmbH

Photo: Pixabay
24.03.2020

Coronavirus: Cancellations and Postponements of German Exhibitions May Cost up to 3 Billion Euro

  • Calculation by AUMA - Association of the German Trade Fair Industry concerning the macroeconomic impact for Germany based on ifo-survey

Germany as a trade fair venue has already been hit hard by cancellations and postponements of trade fairs. Trade fair organisers and service providers like booth constructors are already suffering from heavy financial losses. Many other branches of business are affected as well, especially the hotel and catering industry, the transport industry and numerous local suppliers and contractors. These industries are suffering considerable losses in sales with a direct impact on employees. Due to sales losses the tax revenue will fail, hence cities or regions are directly affected economically.

  • Calculation by AUMA - Association of the German Trade Fair Industry concerning the macroeconomic impact for Germany based on ifo-survey

Germany as a trade fair venue has already been hit hard by cancellations and postponements of trade fairs. Trade fair organisers and service providers like booth constructors are already suffering from heavy financial losses. Many other branches of business are affected as well, especially the hotel and catering industry, the transport industry and numerous local suppliers and contractors. These industries are suffering considerable losses in sales with a direct impact on employees. Due to sales losses the tax revenue will fail, hence cities or regions are directly affected economically.

AUMA’s Institute of the German Trade Fair Industry has forecasted the consequences for Germany for the first time based on the calculation of the ifo Institut in regard to the macroeconomic relevance of German trade fairs in 2018.

Thus a loss of about three billion Euro for the national economy is to be expected – just by cancellations and postponements of trade fairs. This affects more than 24,000 jobs and tax authorities will miss over 470 million Euro of tax revenue.

These sums do not include lost sales of companies, which had expected to generate turnover during the trade fair. These figures are many times higher than the above-mentioned sums and can only be substituted to a limited extent through other measures. No other marketing device is able to represent a company and its products as comprehensively as the personal contact.

“Almost all plans for trade fairs during the next months are null and void. Organisers, exhibitors, visitors and contractors are losing any planning reliability. They have high up-front costs without the prospect of any benefit or they suffer from severe and acute loss of sales. The trade fairs’ annual contribution of more than 28 billion Euro to the national economy could decrease by 10%. It has to be made sure that the (German) economy – particularly small and medium-sized enterprises – in future will be able to utilise the highly effective instrument called “Messe” (trade fair) and can continue cooperating with potent contractors. Without governmental support this can hardly be realised, despite great efforts of the exhibition industry itself.”

Germany is number one worldwide in terms of organising international trade fairs. Annually 160 to 180 international trade fairs take place in Germany, with 180.000 exhibitors and ten million visitors. Partners from all over the world meet up on German exhibition sites.

German exhibiting companies are investing almost half of their b2b communication budgets in trade fair participations. The expenses of exhibitors and visitors for trade fairs in Germany result in macroeconomic production effects of more than 28 billion Euro. More than 230,000 jobs are ensured by the organisation of trade fairs. Tax revenues based on trade fairs sum up to approx. 4.5 billion Euro annually.

More information:
trade fairs Coronavirus
Source:

AUMA Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V.

Heimtextil 2020 (c) Mese Frankfurt Exhibition GmbH, Petro Sutera
05.11.2019

Heimtextil 2020

For the 50th edition of Heimtextil (7-10 January 2020), the international trade fair for home and contract textiles will once again sparkle with the world’s largest product range for textile interiors and its unique presentation of the hottest trends. Around 3000 international exhibitors will present their innovations in Frankfurt.

For the 50th edition of Heimtextil (7-10 January 2020), the international trade fair for home and contract textiles will once again sparkle with the world’s largest product range for textile interiors and its unique presentation of the hottest trends. Around 3000 international exhibitors will present their innovations in Frankfurt.

More than 250 companies will be presenting sustainably produced textiles at Heimtextil. The Green Directory, a separate exhibitor index focusing on the theme of sustainability that will be published by Heimtextil for the tenth time in 2020, lists these companies and their product innovations. The number of companies included in the directory has increased considerably and is higher than ever before. Progressive, sustainably produced materials can also be seen in the new Future Materials Library, part of the Trend Space. Here, visitors can explore the nature and production method of innovative materials. The focus is on recycled fabrics and cultivated – so-called living – textiles, among other things. The Green Village in hall 12.0 also functions as a hub for all questions relating to green issues. Seal providers and certifiers are among those introducing themselves here and offering companies their support in acting more sustainably. The United Nations will also present its Sustainable Development Goals here for the first time.

Trend Space: the furnishing trends of the future
The programme highlight for those interested in design is the Trend Space in hall 3.0. In this trend and inspiration area, visitors and exhibitors alike can look forward to a wealth of material innovations, colour trends and new designs. Sustainability is a top priority here too: thanks to targeted selection of materials, material requirements can be reduced and the environmental footprint kept to a minimum. On an area of around 2000 square metres, designers thus create a forum comprising primarily of textiles and materials that can be reused after the event. The overarching theme is “Where I belong”, which invites visitors to take an inspiring journey of discovery thanks to its numerous interactive elements. An accompanying programme of talks and guided tours give far-reaching insights into new design projects. The Trend Space has been designed by Stijlinstituut Amsterdam.

Expanded area for printers and processing machines
At its upcoming edition, Heimtextil will present an extended range of machines for the textile industry and expand the product segment “Textile Technologies”. The background to this is that the digital revolution is currently leading to fundamental changes in the manufacture and processing of home textiles. Heimtextil will present the opportunities offered by technological change in the industry and, under the new name “Textile Technologies”, will present the latest product developments in hall 3.0, from digital printing machines, software and corresponding accessories to machines for textile processing. The trade fair will also offer its own lecture programme with experts from industry and research for the first time.

Further growth in furniture and decorative fabrics
In the “Decorative & Furniture Fabrics” segment in particular, Heimtextil is experiencing unstoppable growth. At the upcoming fair, 40 new exhibitors will be joining and adding new perspectives to the already very large selection of furniture and decorative fabrics as well as leather and imitation leather. Over 400 international producers will present their new collections in halls 4 and 6. European top producers in particular are strongly represented. Another new aspect is that for the first time Heimtextil will be identifying around 250 weavers of furniture and decorative fabrics, curtains and bed linen fabrics with their own logo at stands and in the catalogue – for the better orientation of visitors. This innovation applies to both hall 4 and hall 8.0.

Design Dialog highlights trends for the furnishing industry
Representatives from the furniture industry will find hall 4 an attractive place thanks the expanded product range and information offered by the Design Dialog. Heimtextil will be providing information on the latest design trends for the furniture industry in the Lecture Area of hall 4.2 on the Wednesday of the trade fair between midday and 1.30 pm. Those present will include Christiane Müller from Studio Müller Van Tol, Anne Marie Commandeur from Stijlinstituut Amsterdam, representing the Heimtextil Trend Council, and product and furniture designer Werner Aisslinger. Susanne Tamborini-Liebenberg, editor-in-chief of md- Magazin, will chair the event.

Interior.Architecture.Hospitality by Heimtextil
Heimtextil offers new business segments and sales opportunities for contract furnishers. Around 370 exhibitors will provide solutions for the contract sector aimed specifically at interior designers, architects and hospitality experts. Selected suppliers will present their wares at the Interior.Architecture.Hospitality EXPO. The product offer will be supported by a new materials library, the Interior.Architecture.Hospitality LIBRARY. It will present a selection of exhibitor products with functional characteristics such as flame-retardant, sound-insulating, abrasionresistant and water-repellent. Numerous information offers, such as expert presentations and guided tours of the trade fair, complete the programme.

Hall 8.0: Hotspot for the latest interior collections
Curtains, decorative and furniture fabrics, drapery and curtain hardware, sun protection systems, carpets and tools for textile processing will be presented in Hall 8.0 under the title "Window & Interior Decoration". In addition, Heimtextil bundles all participating textiles editeurs and optimally integrates them into the product range for interior decorators and retailers. Around 50 international editeurs present their collections for the coming season.

Showcase: design classics from the past 50 years
Suppliers of pillows, blankets and plaids as well as table and kitchen linen will be exhibiting in Hall 9.0 under the title "Beautiful Living" – together with lifestyle-oriented accessories. Heimtextil thus creates a starting point full of brands for high-quality retailers. On the occasion of the 50th Heimtextil edition, the fair stages design classics from the past 50 years. On this showcase area the fair invites to a journey through five decades of Heimtextil history. Four designed tell about the colors, shapes, furniture and design objects of the past decades. The showcase will be complemented by a café, which will be realized in cooperation with Schöner Wohnen, Europe's largest interior design magazine.

Sleep: new findings and product solutions
Heimtextil puts the sleep theme prominently on the agenda: with the product segment Smart Bedding, the trade fair offers new insights into healthy sleep in hall 11.0 and presents concrete product solutions. Mattresses, bedding, sleep systems and associated technology can be viewed here, as well as duvets and pillows. 140 major players in the industry will bring the theme of sleep to life. There will also be some exciting start-ups that will cause a sensation with smart market innovations. More in depth-information is offered in presentation area “Sleep! The Future Forum”. Here, in the foyer of hall 11.0, visitors can look forward to discussions with sleep experts. These include professional athletes such as Olympic luge champion Susi Erdmann, sleep coach Nick Littlehales and scientists from Berlin’s Charité, the Fraunhofer Institute and the German Sleep Research Society. Speakers from Ikea, Hästens and Auping will talk about progressive sleep topics. The lecture programme covers the top themes of digital, sport, hospitality, sustainability and interior design. In this way, Heimtextil presents the latest findings from sleep research and showcases the latest developments in industry and trade.

22.10.2019

Germany’s Trade Fair Market

Number one worldwide  
Germany is the world's number one location for international trade fairs. Some 160 to 180 international and national trade fairs are held in the country every year, with around 180,000 exhibitors and ten million visitors. Trade fairs in Germany bring partners together from around the world. They are forums for communication and innovation that reflect the world's markets. Around two-thirds of all global trade fairs are held in Germany
 
Important for the overall economy
Exhibitors and visitors spend a total of around €14,5 billion a year for their activities at trade fairs in Germany. The overall effect on economic production amounts to €28 billion German exhibition organisers post sales of around €4 billion a year. Of the ten highest-grossing trade fair companies in the world, five are headquartered in Germany.   

Number one worldwide  
Germany is the world's number one location for international trade fairs. Some 160 to 180 international and national trade fairs are held in the country every year, with around 180,000 exhibitors and ten million visitors. Trade fairs in Germany bring partners together from around the world. They are forums for communication and innovation that reflect the world's markets. Around two-thirds of all global trade fairs are held in Germany
 
Important for the overall economy
Exhibitors and visitors spend a total of around €14,5 billion a year for their activities at trade fairs in Germany. The overall effect on economic production amounts to €28 billion German exhibition organisers post sales of around €4 billion a year. Of the ten highest-grossing trade fair companies in the world, five are headquartered in Germany.   
Trade fair organisation secures a total of about 231,000 jobs. An average of two employees at exhibiting companies work on trade fairs. With around 58,000 companies currently active in the B2B segment at trade fairs, that means more than 100,000 full-time jobs.

Advantages for Germany as a trade fair location

State-of-the-art event facilities

Germany has 25 exhibition venues of international or national significance, with a combined hall space of 2.8 million square metres. The country’s exhibition facilities set international standards in architecture, logistics and technology. German exhibition centers invest around 300 million euros a year in optimising their facilities.
   
Four of the world’s eight largest exhibition venues are located in Germany, and ten venues in the country each have hall capacities of more than 100,000 square metres. Regional exhibition centers offer an additional combined hall space of around 380,000 square metres.

High international presence
A special competitive advantage of German trade fairs is their international appeal – the fairs draw the world’s markets into the country. Almost 60% of the approximately 180,000 exhibitors a year come from abroad, and one-third of these from countries outside Europe. Of the 10 million visitors each year, nearly 30% come from abroad.

Leading service standards
German organisers offer exhibiting companies a wide range of services. They support exhibitors by booking travel and accommodations and by doing press, publicity and marketing work. They also continuously expand their spheres of activity. In addition, many trade fair organisers have installed permanent online marketplaces, making them expert marketing partners for exhibiting companies throughout the year.

Excellent cost-benefit ratio
Trade fairs in Germany have moderate stand fees compared to other international sites. At the same time, they attract a high quantity and quality of visitors, which means that exhibitors in the country come into contact with many potential customers. Costs per visitor contact are favourable compared to trade fairs in other countries and to other marketing media.

Attractive regional trade fairs
The international and national trade fairs are supplemented by a dense network of well-organised regional trade fairs for distinct target groups. They include both specialist and consumer fairs. These events draw a total of around 50,000 exhibitors and 6 million visitors a year.
 
The exhibition business structure in Germany

Organisers

Approximately 100 exhibition organisers are active in Germany, around 40 of which handle international fairs. The largest of them are amongst the highest-grossing trade fair companies in the world. This makes the exhibition business one of the leading service sectors in Germany, also in comparison to other countries.
The German organisers in AUMA put on around 300 trade fairs in other countries – primarily in major growth regions such as Asia, North America, South America and Eastern Europe. That too benefits the German economy, because it needs expert partners for its trade fair activities – particularly in highly competitive foreign markets.

Exhibiting companies
Around 58,000 German companies are active exhibitors in the B2B segment. The majority of them are in the manufacturing sector (55 %), followed by the service sector (23 %), and trade (20 %). Medium-sized companies dominate in terms of both number of employees and sales: 51 % of exhibitors have fewer than 50 employees, and 39 % have 50 to 499. Some 47 % of exhibiting companies post sales of up to 2.5 million euros, and 35 % of 2.5 to 50 million euros.

Visitors
The percentage of decision-makers among all trade fair visitors is exceptionally high at 63 %. Managing directors, board members and self-employed people from Germany make up 35 % of trade visitors, and 73 % of those from abroad. The latter group commands above-average decisional powers, with 91 % having determining or co-determining influence on business decisions. Thirteen per cent of trade fair visitors come from companies with more than 1,000 employees, including top decision-makers from global corporations. Some 54 % of trade visitors come from companies with fewer than 60 employees.

More information:
trade fairs Trade Fair Market
Source:

AUMA Association of the German Trade Fair Industry

WHERE I BELONG: Heimtextil stellt die Designtrends für 20/21 vor © Messe Frankfurt Exhibition GmbH / Pietro Sutera
24.09.2019

“WHERE I BELONG”: HEIMTEXTIL PRESENTS THE DESIGN TRENDS FOR 2020/2021

„Heimtextil will launch the new 2020/2021 trend season with the general theme “WHERE I BELONG”. For the official Heimtextil Trend Preview, Stijlinstituut Amsterdam director Anne Marie Commandeur introduced the new design themes. The presentation in the run-up to Heimtextil (7-10 January 2020) took place at the Textile Museum’s Textile Lab in Tilburg, the Netherlands on 11 September 2019 and was streamed worldwide.

This season, Stijlinstituut Amsterdam is responsible for the Trend Book content and Trend Space implementation at the upcoming international trade fair for home and contract textiles. Alongside Stijlinstituut Amsterdam, London-based studio FranklinTill and Danish agency SPOTT trends & business contribu¬ted to the 20/21 global forecast for perspective-related interior design. Together with the Heimtextil management team, these Trend Council participants gave insights into future styles during a workshop.

„Heimtextil will launch the new 2020/2021 trend season with the general theme “WHERE I BELONG”. For the official Heimtextil Trend Preview, Stijlinstituut Amsterdam director Anne Marie Commandeur introduced the new design themes. The presentation in the run-up to Heimtextil (7-10 January 2020) took place at the Textile Museum’s Textile Lab in Tilburg, the Netherlands on 11 September 2019 and was streamed worldwide.

This season, Stijlinstituut Amsterdam is responsible for the Trend Book content and Trend Space implementation at the upcoming international trade fair for home and contract textiles. Alongside Stijlinstituut Amsterdam, London-based studio FranklinTill and Danish agency SPOTT trends & business contribu¬ted to the 20/21 global forecast for perspective-related interior design. Together with the Heimtextil management team, these Trend Council participants gave insights into future styles during a workshop.

At the annual international Trend Council workshop, identity was an ever-present topic: part of a broader discussion on gender and cultural diversity, on tolerance and curiosity. Today, the self-identification process seems more complex than ever. Identities are now formed through experiences that take place simultaneously, on different levels. Locally, nationally, globally, both online and offline. Identity therefore can consist of many different layers. In fact, individuals can all have multilayered identities.


Making Room for the Multifaceted Self
As an overarching theme, “WHERE I BELONG” addresses layered identities via the five diverse Heimtextil 20/21 trends. “Maximum Glam” turns the glamorous life tech-savvy, “Pure Spiritual” finds balance in nature and mysticism, “Active Urban” values utilitarian, adaptable solutions, whereas “Heritage Lux” celebrates rich historical legacies and “Multi-Local” embraces global cultural influences.

Reflecting on this year’s Heimtextil trend “WHERE I BELONG” shows one size does not fit all. To unravel and reveal the layers of our identities in an informative and inspiring way, Stijlinstituut Amsterdam invited four design studios and two photographers to capture the core of each theme. Each creative was assigned a theme matching their philosophy, practice and methodology, enabling them to bring a personal and authentic aspect to the stories.

Establishing five worlds as spaces to experience, made for with and of exhibitors’ products, the Trend Space will also realise 2D visualisations from the book as 3D spaces. Conceptual installations will actively engage visitors and motivate them to share their experiences by creating dynamic settings all about performance and interaction. Settings can be bizarre, beautiful, and at times bewildering: it’s now up to the visitors to define where they and their target customers belong.

Future Materials Library
A highlight of the Heimtextil Trend Space 2020 will be the Future Materials Library curated by FranklinTill, presenting emerging sustainable material innovation to the interior textile industry. Focused on material composition and manufacturing innovation, the library exhibits will provide invaluable insight and inspiration for visitors and exhibitors alike, complementing the curated showcase of aesthetic design and colour trends. Each showcased sample will feature on-point information about each material’s raw origins, manufacturing process and potential afterlife.

Material Manifesto
Heimtextil and the international trend team created a Material Manifesto outlining how to manage resources used during the event and avoid using new materials that can end up as waste when the exhibition closes. Through intelligent material choice, Stijlinstituut Amsterdam will reduce material impact to create an immersive forum with a minimal footprint.

Filling the 2,000 sqm Trend Space over four exhibition days is a challenge that the Heimtextil and Stijlinstituut Amsterdam teams must collaborate on to make a forum built primarily of textiles and inflatables with materials that can be reused after the event. Working according to the principles of circularity, these textiles fit for reuse will be combined with Messe Frankfurt stock components and rented and loaned materials. These installations go beyond decorative backdrops: they will tell distinctive stories representative of this year’s trends while meeting Heimtextil’s commitment to sustainability.

MAXIMUM GLAM
Pleasure seekers revel in layering theatrical influences and glamorous showtime aesthetics, forging a fantastic marriage between the crafted and digitally rendered. Textiles show a ‘more is more’ attitude through a mash-up of glam, gradients and spectrums, fake fur, pile and fringe, jacquard weaves and fantastic prints. The flashy, kitsch colour range becomes brutally glam thanks to electric sheen, synthetic shimmer, digital glitch and artful blur. A riot of clashes and rebellion.

PURE SPIRITUAL
Idealists seek perfection and purity, restoring equilibrium by connecting with the uber-natural. They embrace technology for good while shifting between realism and mysticism in pursuit of a personal haven. To address a renewed bond with nature, organic matter, raw materials and pure textiles are selected which show nature’s traces, organic structures and irregularities. Shades are created from the earth and cultured by man. An elemental and pure range reflects the source of their existence.

ACTIVE URBAN
Urban dwellers confront the challenges of the fast paced, shape-shifting, man-made environment by searching for utilitarian, adaptable solutions. They value tech performance while making smart use of available and renewable resources. Functionality is prioritised, while looking cool and working well remains key. Interior/sportswear hybrid textiles show smooth surfaces and a fun mash-up of graphic textures. The palette shows uniform blue, asphalt grey and caterpillar yellow.

HERITAGE LUX
Preservers of historic legacies treasure sensuousness alongside the uncanny, enlightenment together with darkness, for a whole new immersive experience. This new narrative translates to a love for luxury and splendour, decoration and embellishment. Finding beauty in history and nature through ornamental patterning and alluring surface enhancement. Reflecting on ancient history results in a palette featuring enigmatic blood red, sapphire and a lustrous mother-ofpearl.

MULTI-LOCAL
Hyper-locals go global, celebrating inclusivity over appropriation, honouring traditional craftsmanship and adjusting the world’s gaze to embrace exchange, creative integrity and diverse identities. Indigenous style meets global influences. This is a celebration of crafted and decorative pattern, from tribal and folkloric to geometric and abstract. Textile colours become part of a wider cultural narrative, linked to local community, cultural heritage and private identity.

China Gerd Altmann, Pixabay
17.09.2019

FAIR MARKET CHINA

The People's Republic of China has experienced unprecedented economic growth since the late 1970s, with average double-digit growth rates. Over the past 10 years, the country has become the export world champion and holds the position as the second largest economy after the USA for almost as long. Along with the economic boom, modern China faces major challenges, including high wage increases, massive environmental problems and overcapacity in many industrial sectors.
 

The People's Republic of China has experienced unprecedented economic growth since the late 1970s, with average double-digit growth rates. Over the past 10 years, the country has become the export world champion and holds the position as the second largest economy after the USA for almost as long. Along with the economic boom, modern China faces major challenges, including high wage increases, massive environmental problems and overcapacity in many industrial sectors.
 
Unlike at the beginning of the opening policy more than 40 years ago, when foreign investors with the appropriate technology and know-how were targeted, China is now pursuing a strategy to strengthen the domestic market. With the support of the "Made in China 2025" decree adopted in 2015, the Middle Kingdom is to become one of the leading industrial nations in three ten-year programs by 2045. In doing so, the government is focusing on promoting innovation, increasing production efficiency, optimizing the industrial structure and "green" production. Key sectors such as robotics, medical technology, electromobility and modern agricultural technology are defined as particularly eligible. The development of Industry 4.0 is also of great importance.

Economic data 2018/2019* (estimates and forecasts)
GDP      USD 14,217 billion*
Population    1,395.4 billion
Exports    USD 2,487.4 billion
Exports to Germany EUR 106.3 billion
Imports USA 2,135.6 Mrd. billion
Imports from Germany EUR 93.1 billion 

    Source: GTAI, Ministry of Foreign Affairs    

China's regions have developed at different rates. Although the economically strong regions at the east and southeast coast of the country generate about half of the annual GDP, the areas in central and western China are recovering dynamically. With the "go-west" policy, since the turn of the millennium, the Chinese government has been increasingly working to promote and develop the western regions, increasing the attractiveness of the affected regions to foreign investment and business settlements. 

Another ambitious project is designed for decades: The “One Belt and One Road” initiative, i.e. the revival of the "Silk Road", which connects more than 60 states in Asia and Europe via land and water. Planned and already implemented billion investment in the construction of ports, railways and telecommunications equipment. Opportunities for German companies exist above all for providers of special equipment in rail, shipping, port and aviation technology. 
 
German-Chinese economic relations have developed very well in recent decades. At the beginning of 2014, the first Chinese Chamber of Commerce (CHKD) in Europe was founded in Berlin to promote the intensification of trade relations. Since 2011, Germany and China have been conducting regular government consultations that include comprehensive strategic partnerships.  

In 2018, German exports to China amounted to EUR 93 billion. Imports from China today amount to more than EUR 100 billion. With a trade volume of about EUR 200 billion in 2018, Germany is by far China's most important European trading partner. For Germany, the People's Republic of China is again the most important trading partner in Asia and the third most important worldwide. The main products supplied to China are machinery, motor vehicles and automotive parts, electrical engineering and chemical products. Around 5,200 German companies are based in China; around 900 Chinese companies have settled in Germany. 
          
Trade Fair Industry
Although China's economy is slowing, the world's second-largest economy continues to grow. Investments worth billions in infrastructure, housing, climate and environmental protection, combined with the construction and expansion of trade fair venues, have made China the most important trade fair venue in Asia, and this position is undisputed. Especially in cities such as Beijing and Shanghai, the professionalism of the trade fair organizers is high, above all because of the numerous international cooperation. 
 
The fairs in Beijing, Shanghai and Guangzhou continue to characterize the Chinese fair landscape. Beijing as an important trade fair location is characterized by its proximity to political decision-makers and the extensive expansion of infrastructure. The majority of the major trade fairs take place in Shanghai and the concentration of international organizers is high.  

The increased reorientation of the Chinese economy on the domestic market also influences the further development of the Chinese trade fair landscape, as the exhibition industry is increasingly turning to the service sector, digitization, automation, health, education and high-quality consumption.  

The "New Silk Road" project also has a major influence on the Chinese trade fair industry: Chinese organizers are increasingly conducting trade fairs and trade fair participations in countries that are to be linked via the Silk Road. In 2018, 76 trade fair organizers were involved in 718 trade fairs in 33 countries, an increase of around 14% compared to the previous year. Most of the fairs were classified as multi-sector and machine-building exhibitions. With an increase of 19% compared to the previous year, the majority of the exhibition-related projects were realized in Russia.

Country Number of Fairs Exhibitors from China
Russia 132 3,870
India 89 3,129
United Arab Emirates 82 3,906
Turkey 30 1,728
Thailand 47 1,641

Since 2015, the Chinese State Council has been pursuing the strategy of making the domestic trade fair industry more international and transparent by 2020. For example, the approval of new trade fairs is to be gradually decentralized and responsibility transferred to the provinces. There is a noticeable professionalization of trade fairs outside the traditional trade fair locations of Beijing, Shanghai and Guangzhou. In addition, China has developed into the world's largest e-commerce market, i.e. online platforms are used as distribution channels for products. This development is also increasingly affecting trade fairs as a marketing instrument, as traditional aspects of trade fairs are virtualized.   
 
The main problem for the Chinese trade fair industry remains the great complexity of the Chinese trade fair market with its many trade fair offerings, which vary greatly in terms of quality. In addition, the "Go West" strategy of the Chinese government to promote and develop the western regions has resulted in a large number of trade fair centers that are often not profitable due to their low capacity utilization. In 2018, for example, around 9.83 million m2 of exhibition space is said to have been available in 164 exhibition centers in China. More than half of the exhibition grounds had a utilization rate of less than 10%. The competition between trade fair locations for trade show themes and thus exhibitors and visitors lead to overlapping themes and schedules. Sufficient information or independently collected data on space utilization, exhibitor and visitor numbers are scarce and make it difficult for everyone involved to make the right trade fair selection.

Trade fair cities and exhibition venues
In China, many large exhibition centers have been built during the last 10 years. In 2018, 164 exhibition centers with a hall area capacity of 9.83 million m² were counted. That were 11 exhibition centers or 480,000 m² more than in 2017. Shanghai is the most important exhibition hub in the country - two of the largest exhibition centers are located here.

The 10 largest fairgrounds in China (more than 100,000 m²)
Venue     Gross hall size in m²
National Exh. & Conv. Ctr (NECC), Shanghai 400,000
China Import & Export Fair Complex, Guangzhou 338,000
Kunming Dianchi Intern. Conv. & Exh. Centre 300,000
Western China International Expo City, Chengdu 205,000
Chongqing International Expo Centre 200,000
Shanghai New International Expo Centre (SNIEC) 200,000
Wuhan International Expo Centre 150,000
Nanchang Greenland International Expo Center 140,000
Xiamen International Conference & Exhibition Center 140,000
GD Modern International Exhibition Center, Houjie 130,000

Additional fairgrounds were built over the last years e.g.in the provinces Shandong and Guangdong. With a covered exhibition area of 1.54 million m2 spread over 21 fair grounds the southern province Guangdong takes the top position in China.

German Engagement
In a comparison of countries, the People's Republic of China takes first place concerning German trade fair organizers’ self-organized events abroad. The concepts of these events are based on the standards of leading international trade fairs in Germany. Almost all major German trade fair organizers are active in China. By far the most attractive market is the economic metropolis of Shanghai.

Outside the leading trade fair cities of Shanghai, Beijing and Guangzhou, German organizers are active in Chengdu, Changsha, Foshan, Nanjing, Shenzhen, Wuhan, Qingdao and Xian. 

Year Number GTQ** China (without Hongkong) Shanghai
2019* 324 86 51
2018 321 88 51
2017 300 83 50
2016 296 84 49
2015 295 84 49

* preliminary
**Self-organized events by German trade fair organizers are advertised by AUMA with the label "German Trade Fair Quality Abroad" (GTQ). 
Source: AUMA database
 
Foeign Trade Fair Program 
In the PRC, German companies can present themselves at numerous well-established trade fairs under the umbrella brand "made in Germany" within the Foreign Trade Fair Program. The trade fair participations in the form of German Pavilions cover a large part of the capital goods sector, such as mechanical engineering, food and packaging machinery, automotive supply industry, plumbing, heating, air conditioning, agricultural technology, health care to chemical and environmental engineering. But also, furniture, fashion and consumer goods fairs have been an important part of the program for many years. China is the most important trade fair venue for German companies within the Foreign Trade Fair Program, with Shanghai remaining by far the most important trade fair location.

Contacts
Delegation of German Industry and Commerce Beijing
E-Mail: info@bj.china.ahk.de 
Homepage: http://www.china.ahk.de

Delegation of German Industry and Commerce Shanghai
E-Mail: office@sh.china.ahk.de  
Homepage: http://www.china.ahk.de

Delegation of German Industry and Commerce Guangzhou
E-Mail: info@gz.china.ahk.de  
Homepage: http://www.china.ahk.de

Embassy of the Federal Republic of Germany
E-Mail: embassy@peki.diplo.de  
Homepage: http://www.peking.diplo.de

AUMA e.V.
Natalja Winges
Manager
Regions: Eastern Europe, Central and East Asia
Tel.: +49 30 24 000 124 Fax: +49 30 24 000 320
E-Mail: n.winges@auma.de

More information:
China trade fairs
Source:

AUMA Association of the German Trade Fair Industry

Bild von Michael de Groot auf Pixabay
13.08.2019

TRADE FAIR MARKET NETHERLANDS

  • EXPORT NATION WITH LARGE TRADE FAIR PORTFOLIO

The economy is flourishing and economic forecasts are rising: The Netherlands is one of the five largest export nations in the world.  Motor of the Dutch economy and at the same time the cultural center is the Randstad region, which comprises the major cities Amsterdam, Rotterdam, The Hague and Utrecht. The most important trade fair venues in the country are also located here, off from the seat of the government in The Hague.

  • EXPORT NATION WITH LARGE TRADE FAIR PORTFOLIO

The economy is flourishing and economic forecasts are rising: The Netherlands is one of the five largest export nations in the world.  Motor of the Dutch economy and at the same time the cultural center is the Randstad region, which comprises the major cities Amsterdam, Rotterdam, The Hague and Utrecht. The most important trade fair venues in the country are also located here, off from the seat of the government in The Hague.
The trade fair venue of Amsterdam, which is operated by RAI Amsterdam, the Dutch trade fair company with the highest turnover, is of primary importance here. The ISE Integrated Systems Europe, IBC - International Broadcasting Convention and the Modefabriek are among the trade fairs with the largest number of visitors and an international focus. Due to the proximity of the market, however, national and regional trade fairs can also be of interest to German companies.
 
Economy
The Dutch economy is flourishing, above all due to private consumption and investment activity of companies. The Dutch economy is expected to grow by 3% in 2018 and 2.6% in 2019, according to Germany Trade & Invest. To the Dutch gross domestic product (GDP) 55% services, 12% industrial production and 4% by the construction industry contribute.

The Netherlands is one of the five largest export nations in the world. They are particularly dependent on the world trade, as around 45% of exports are re-exports. 75% of the Netherlands' exports go to the EU, 25% thereof to Germany. This makes Germany the Netherlands' most important foreign trade partner. In terms of imports, China has meanwhile taken the first place, followed by Germany, Belgium, the USA and Great Britain. From a German perspective, the Netherlands, with a trade volume of EUR 167.3 billion in 2017, was Germany's second most important trading partner (after China).
 
German exports of pharmaceuticals, food, machinery and motor vehicles play a particularly important role in the German-Dutch trade. Imports to Germany include food, pharmaceuticals, petrochemicals, gas and electronics.

The four large cities Amsterdam, Rotterdam, The Hague and Utrecht, located in the west of the country, are grouped together under the name Randstad. This region is the engine of the Dutch economy and the cultural center of the country. The Randstad is home to 42% of the total population. Half of all jobs are located there. Consequently, half of the GDP is generated in the Randstad.

Economic data 2017/2018 (estimates/forecasts)
GDP 733.1 bn. EUR
Residents  17.1 bn. EUR
Exports to Germany 91.3 bn. EUR
Imports from Germany 85.8 bn. EUR

  Source: AHK, Ministry of Foreign Affair, GTAI
   
Exhibition industry
180 trade fairs were organized in the Netherlands in 2017. As in the previous year, 68% of these trade fairs were nationally oriented, while 21 trade fairs had an international reach (12%). This means that fewer international trade fairs took place than in the previous year (26), but four more than 2015 (19), which is the more meaningful year of comparison due to many trade fairs with a two-year cycle. 45,144 exhibitors and 1.7 million trade visitors took part in the 180 trade fairs in 2017. The 21 international trade fairs, which had 9,527 exhibitors and 310,065 visitors, were also very successful.

Between 2010 and 2014, there were significantly more trade fairs than in 2017, around 230 trade fairs per year. The decline primarily affects national trade fairs and is attributable to cooperation between organizers and the consolidation of trade fairs. The average number of exhibitors and visitors in 2017 was significantly higher than in 2014, while the number of trade fairs with an international orientation changed only slightly.

In 2017 a total of 539 professional trade fairs and public exhibitions took place in the Netherlands. 6.3 million visitors came to see the products and services on offer from 101,780 exhibitors. These figures were announced by the Dutch industry association Centrum Voor Live Communication (CLC-VECTA).

  2017 2016 2015 2014
Industry and consumer fairs 539 608  562 579
Thereof industry fairs 180 214 207 231
- thereof international 21 26 19 28
Consumer fairs 359 394 355 348

Source: Jaarcijfers Beurzen 2017, CLC-VECTA

Trade fair organizations
The trade fair industry in the Netherlands is represented by the association CLC-VECTA. This is the industry association for companies and professionals who organize, host and provide trade shows, conventions and events. The network has around 200 members. CLC-VECTA publishes annual figures on the Dutch trade fair market and provides information about events in the industry.

In the smaller NVBO (Nederlandse Veriniging van Beursorganisatoren) with 18 members, mostly smaller Dutch trade fair organizers are organized usually without an exhibition venue of their own.
For their foreign trade activities, Dutch companies are looking for international platforms abroad, especially in Germany. In 2017, 5,576 companies from the Netherlands exhibited at 148 trade fairs in Germany. This corresponds to 59% of companies represented at international trade fairs in the Netherlands.
 
The AUMA trade fair database lists between 85 and 90 trade fairs in the Netherlands every year. Only individual trade fairs have tested figures. Due to the proximity of the market, national and regional trade fairs may be of interest to German companies.

The Dutch industry association CLC-VECTA announces the number of exhibition organizers at 270 in 2017. Of these, 95 organizers organized 180 trade fairs. Most fairs are organized by Easyfairs, Jaarbeurs Utrecht and RAI Amsterdam.

Trade fairs and organizers
Of the 25 most visited trade fairs in 2017, six are internationally oriented:

Exhibition City Organizer Number of visitors Number of
exhibitors
ISE - Integrated Systems Europe Amsterdam Integrated Systems Europe 73,413 1,192
IBC - International Broadcasting Convention Amsterdam International Broadcast Convention 57,669 1,076
Modefabriek Amsterdam Modefabriek BV 38,000 600
Europort Rotterdam Rotterdam Ahoy 26,733 1,100
METSTRADE - Marine Equipment Trade Show Amsterdam RAI Amsterdam 24,865 1,552
Aquatech Amsterdam Amsterdam RAI Amsterdam 20,490 909

Contact

German-Dutch Chamber of Commerce and Industry
Website: https://www.dnhk.org/

German Embassy Den Haag
Website: https://niederlande.diplo.de/nl-de/vertretungen/botschaft

German Consulate General Amsterdam
Website: https://niederlande.diplo.de/nl-de/service/generalkonsulat1

Germany Trade & Invest (GTAI)
E-Mail: info@gtai.de
Website: http://www.gtai.de

AUMA
Heike Schöttle
Specialist global markets
Regions: Western Europe, Middle East / North Africa, South Asia
Tel.: +49 30 24000-126
Fax: +49 30 24000-320
E-Mail: h.schoettle@auma.de

Source:

AUMA Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V.

(c) Messe Frankfurt Exhibition GmbH
30.04.2019

SUSTAINABILITY A MAJOR TOPIC AT TECHTEXTIL AND TEXPROCESS

"Sustainability at Techtextil" and "Sustainability at Texprocess" are the two topics by which these leading international trade fairs for technical textiles and non-wovens, and for the processing of textile and flexible materials, will be explicitly turning their focus for the first time onto their exhibitors' approaches to sustainability. To this will be added a broad complementary programme on this topic. Among those contributing will be major players in the industry, such as Kering, Lenzing and Zalando.

"Sustainability at Techtextil" and "Sustainability at Texprocess" are the two topics by which these leading international trade fairs for technical textiles and non-wovens, and for the processing of textile and flexible materials, will be explicitly turning their focus for the first time onto their exhibitors' approaches to sustainability. To this will be added a broad complementary programme on this topic. Among those contributing will be major players in the industry, such as Kering, Lenzing and Zalando.

Fibres made of recycled polyester, bio-based high-tech textiles, waterconserving dyeing and finishing processes, functional and work clothing, using little or no solvents and adhesives: in the field of technical textiles, and when processing textile and flexible materials, more and more firms are adopting approaches to greater sustainability. Through "Sustainability and Techtextil" and "Sustainability at Texprocess" the leading international trade fairs, from 14 to 17 May, will be demonstrating exactly these approaches taken by their exhibitors. In addition, numerous event formats will be taking up the topic of sustainability at both fairs.

Fair guide for selected exhibitors
In the run-up to Techtextil and Texprocess exhibitors at both fairs were able to submit their approaches and evidence of their work on every aspect of sustainability to the fairs' organisers. An independent, international jury of experts on sustainability assessed the submissions, in accordance with the relevance and validity of current national and international product-sustainability labels, such as currently mainly Bluesign, Cradle-to-Cradle, EU Eco Label, ISO 14001, GOTS, GRS as well as SteP by Oeko-Tex.

Overall, 47 firms were selected, including 44 exhibitors at Techtextil and three at Texprocess. Visitors who are interested will find the selected firms in their own Fair Guide, which will be available at the Fair, via filter function under "Sustainability" in the online visitor search facility, and on both fairs' apps. In addition, the exhibitors so selected will be publicizing their participation at their exhibition stands.

Members of the international jury of experts: Chairman: Max Gilgenmann, Consulting Service International Ltd. (Germany and China); Claudia Som, Empa (Switzerland); Jan Laperre, Centexbel (Belgium); Heike Illing-Günther, Textile Institute of Saxony (Sächsisches Textilinstitut e.V., Germany); Karla Magruder, Fabrikology (USA); Lauren Zahringer, SAC Social Apparel Coalition (Netherlands).

Techtextil Forum featuring theme of sustainability
Taking "Towards sustainability" as its motto, the Techtextil Forum on 14 May between 11 a.m. and 3 p.m. will be providing a series of contributions devoted exclusively to sustainable textile innovations. Chaired by Braz Costa, managing director of the Portuguese technology centre CITEVE, among the topics on the programme will be: textile recycling (TWD Fibres, Velener Textil), sustainable construction with wool (Minet S.A., Romania), sustainable textile coatings (Centexbel), biopolymers (RWTH Aachen University), traceability of GMO-free cotton (Hohenstein Institute) and low-cost, bio-based carbon fibres (Jules Verne Research Institute, France).

Techtextil Innovation Award
For the first time the Techtextil Innovation Award will be presented to two firms in the category of sustainability. The winners will be announced and the awards presented on the first day of the fair during the opening ceremony. During the whole time of the fair visitors will also be able to find out about the prize-winners and their award-winning projects at the Techtextil Innovation Award Exhibition Area in Hall 4.2.

Texprocess Forum with branch of Fashionsustain Conference
Through a branch of Fashionsustain Berlin, Messe Frankfurt's conference on every aspect of sustainable textile innovations, the Texprocess Forum on the morning of the 14 May will be devoted exclusively to the theme of sustainability in the textile and fashion industries in all its aspects. The first keynote, "Sustainable innovation – a matter of survival", will come from Micke Magnusson, co-founder of the Swedish start-up We are Spindye. Next, posing the question "Is Sustainability the Key to Textile Innovations?", will come a discussion by leaders in the industry such as Clariant Plastics and Coatings, Indorama, Lenzing, Perpetual Global, Procalçado S.A., Kering und Zalando. Fashionsustain will be chaired among others by Karla Magruder, founder of Fabrikology International.

Innovation Roadshow features sustainable footwear production
Next at the Fashionsustain Conference fibre manufacturer Lenzing, knitting-machinery producer Santoni and shoe-component manufacturer Procalçado S.A. will be presenting the Innovation Roadshow, entitled "The Future of Eco-Conscious Footwear Manufacturing." The roadshow will be supported by the Messe Frankfurt Texpertise Network. It will feature examples of the sustainable production process of a shoe, thus demonstrating how a fundamental change to sustainability can already be a reality in the fashion and textile industries today. The panel will be chaired by Marte Hentschel, founder of Sourcebook, the B2B network for the fashion industry.

Outdoor by ISPO (c) Messe München GmbH
16.10.2018

NEW CONCEPT AND VENUE: EXHIBITORS AND PARTNERS COUNT ON OUTDOOR BY ISPO IN MUNICH

OutDoor by ISPO is coming to Munich and numerous exhibitors and partners have already confirmed their involvement in the trade fair (June 30 to July 3, 2019) – around nine months in advance. The international trade fair for the outdoor industry owes its popularity in no small part to the new profile, which extends far beyond the exhibition halls themselves: the 365-day platform provides brands and manufacturers with the digital and physical channels they need to be able to communicate with their customers all year round. As such, OutDoor by ISPO is the reliable, modern and pioneering platform that the industry has been looking for.
 

OutDoor by ISPO is coming to Munich and numerous exhibitors and partners have already confirmed their involvement in the trade fair (June 30 to July 3, 2019) – around nine months in advance. The international trade fair for the outdoor industry owes its popularity in no small part to the new profile, which extends far beyond the exhibition halls themselves: the 365-day platform provides brands and manufacturers with the digital and physical channels they need to be able to communicate with their customers all year round. As such, OutDoor by ISPO is the reliable, modern and pioneering platform that the industry has been looking for.
 
At the end of June during the Outdoor by ISPO launch conference it was already clear that the concept developed by Messe München in cooperation with the European Outdoor Group (EOG) was exactly what the market needed. Over 250 international industry representatives also welcomed the plan to raise the profile of OutDoor by ISPO by establishing it as a year-round platform for the outdoor industry in addition to the trade fair. Numerous exhibitors, from a total of 25 countries so far, including for example Arc‘terix, Maloja, Mountain Hardware, Jack Wolfskin, Ortlieb, Petzl, Scott, Sining Rock, Tatonka and Vaude as well as the Oberalp Group with its brands Dynafit, Salewa, Pomoca and Wild Country, have already registered for the first event in Munich. The new OutDoor by ISPO will open its doors for the first time at the Messe München Exhibition Center from June 30 to July 3, 2019. An overview of the brands and manufacturers, which have already booked their places, updated every week, is available online as is information on the exhibitor registration process.
 
“OutDoor Easy” – flexible stand construction concept for more modest budgets
OutDoor by ISPO is an important industry event both for small and big brands and hence caters for companies of all sizes. Outdoor Easy is specifically targeted at exhibitors with a more modest budget and aims to make the exhibition process as smooth as possible. Markus Hefter, Exhibition Director OutDoor by ISPO, says: “This flexible and cost-effective stand construction concept is a high-quality and authentic solution enabling companies to showcase their products in the perfect setting without having to undertake all the set-up work on their own.” The concept consists of a cost-effective full package offering an open and attractive layout as well as a good location in the hall. More information on OutDoor Easy is available here. 
 
PADDLEexpo enriches OutDoor by ISPO with its experience
With the PADDLEexpo as partner the booming water sports sector will now be properly represented at OutDoor by ISPO. The professional trade show for kayaking, canoeing & stand-up paddling (SUP) in Nuremberg has been an ISPO partner for ten years and the partnership is now being taken to the next level with the installation of the Paddlesport Village at OutDoor by ISPO. This area will be exclusively dedicated to paddlesport products and will be an important meeting place for kayaking, canoeing and SUP experts. More information on PADDLEexpo is available at ispo.com.
 
OutDoor by ISPO available 365 days a year for the industry
ISPO is known for being a year-round ecosystem offering analog and digital products and services. ISPO customers have been benefiting from this mix of information, innovation and networking for years – and this portfolio is now also available for OutDoor by ISPO. OutDoor by ISPO now offers market players the opportunity to present themselves to the world 24 hours a day, 365 days a year. With it, the annual leading trade fair for the outdoor industry is supplemented with a far-reaching platform, which is available to the entire outdoor community, from brands and manufacturers right through to retailers and consumers all around the world.

 

More information:
OutDoor Show
Source:

Messe München

“Toward Utopia”: Heimtextil presents the design trends for 2019/2010 (c) Heimtextil Trendbook
18.09.2018

“TOWARD UTOPIA”: HEIMTEXTIL PRESENTS THE DESIGN TRENDS FOR 2019/2010

With “Toward Utopia”, Heimtextil is setting the course for the new trend season 2019/2020. As part of the official Heimtextil Trend Preview on 4 September 2018 in Frankfurt am Main, London-based studio FranklinTill presented the design themes for the upcoming international trade fair for home and contract textiles (8-11 January 2019).

With “Toward Utopia”, Heimtextil is setting the course for the new trend season 2019/2020. As part of the official Heimtextil Trend Preview on 4 September 2018 in Frankfurt am Main, London-based studio FranklinTill presented the design themes for the upcoming international trade fair for home and contract textiles (8-11 January 2019).

In addition to the British trend researchers, Anne Marie Commandeur from the Stijlinstituut Amsterdam and Anja Bisgaard Gaede from SPOTT Trends & Business also participated in the forecast for perspectiverelated interior design, which applies globally. Together with the Heimtextil management team, they provided initial insights into future style worlds. Stefan Weil from Atelier Markgraph, the studio that designs the spatial staging of Heimtextil trends, gave a preview of the new “Trend Space' and emphasised the importance of spatial communication for Heimtextil.
 
The Heimtextil trends 2019/2020 describe a world in which we live according to new standards. We try to escape complex lifestyles and have a desire for deeper relationships, spiritual confirmation and greater meaning. “We live in an era of uncertainty and mistrust in the established order. As a reaction, we try to live a meaningful, conscious life based on positive relationships. We take responsibility for our lives and look for ways of life that fulfil our value system in search of a new utopia – a society that aims at promoting the well-being of all its citizens”, explains Caroline Till, co-founder of FranklinTill Studio. The search for new lifestyles in which mindfulness and sustainability play an important role will be the challenge of the coming decades.

“Toward Utopia” shows which individual routes we can take on the way to finding a modern utopia: those who seek temporary time-out from the internet to reconnect with nature and defy the elements (“Go off-grid”), while others escape from the real world into a virtual world (“Escape Reality”). Some withdraw and find security in pure, minimalist rooms (“Seek Sanctuary”). “Embrace Indulgence” offers a nostalgic answer to today’s uncertain times and surrounds us with beauty and luxury. And the unconditional hedonistic desire for play (“Pursue Play”) is probably hidden in all of us.

„Trend Space“ in hall 3.0
In the newly designed “Trend Space” in hall 3.0, Heimtextil will be demonstrating how the various scenarios can be lived out. Here, the trade fair presents five trend themes that represent a combination of inspiration, interaction and knowledge transfer and showcases trailblazing projects and design initiatives. The “Trend Space” also presents current colour trends. The immersive staging on site and the Trend Book, which is available as of now, document the poetic properties of colour as well as its inspiring, artistic and aesthetic power in design.

‘The new “Trend Space” at Heimtextil convinces with interactive and tactile worlds of experience. Visitors are playfully inspired, involved and motivated to get to grips with futuristic, spatial design concepts’, says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt, looking ahead to the future. ‘This creates a comprehensive picture of the design of future spaces and we can get some answers to the questions of how we will interact, consume, live and work in the future’, continues Schmidt.
 
An overview of Heimtextil trends 2019/2010:

PURSUE PLAY
In an era of uncertainty, political instability and environmental problems, we satisfy our need for optimism and creativity with play. Playing helps us to find meaning in the midst of chaos and turbulent times. Designers thus playfully focus on uninhibited, tactile interactions and experiments. Daring, cheeky product, room and fashion designs are loosened up with a touch of humour. Shapes and colour palettes take on a surrealistic note and the concept of L’art pour l’art once again commands attention. The use of rich primary colours is playful and naive, while the combination of high-gloss and matt textures creates a palatable visual appeal. Abstract forms, bold play with patterns and exuberant textures challenge us to be imaginative and invent our own stories.
 
SEEK SANCTUARY
In the midst of our intense, hyper-connected everyday life, more and more people are looking for ways to “cut off” all connections – for utopian havens of peace amidst all the noise. They retreat to urban oases where they can switch off to find relaxation, a new perspective and clarity. However, this essentialism does not mean that we have to categorically reject products. Rather, is it about the targeted search for and appreciation of design pieces and concepts that are simple, beautiful, functional and high quality. The combination of a minimalist colour palette with carefully selected structural details, curvy shapes and upholstery gives rise to comfort and warmth.

GO OFF-GRID
The search for a new closeness to nature leads to a hankering for experiences beyond a networked everyday life. It is an attempt to live more naturally, to return to the origins of humanity and to live in harmony with nature – and not against it. It is about cross-border experiences in remote locations, supported by high-tech survival equipment. The combination of hard-wearing technical aspects of outdoor textiles and workwear requires a sophisticated, utilitarian aesthetic and promises durability and functionality. Colours and patterns inspired by nature celebrate the supposed “imperfection” of the natural.
 
ESCAPE REALITY
A new utopia can be rooted in both the digital and the real. The potential of virtual and extended reality blurs the boundaries between fantasy and reality. We are working on a technology that enables deeper and more lasting experiences in daily life. Shimmering, iridescent surfaces have a transformative and optimistic quality, are transformed by movement and create a fleeting, intangible form of motion. Mother-of-pearl effects and high gloss create a unique dynamic in designs that seem to achieve the impossible by appearing fluid and in suspension as a solid form that could literally dissolve at any time. Ethereal combinations of light pastel shades create a surrealistic, hyper-real mood.

EMBRACE INDULGENCE
High-quality materials and rich colours, a modernist style and solid craftsmanship combine to form a utopian vision of the future of luxury. In a modern age marked by uncertainty, we look back through rose-tinted glasses to earlier epochs, remember the comfort of the good old days, long for security and surround ourselves with a calm, inviting aesthetic. Cleverly combined, honest materials, creatively implemented ideas and simple opulence form a new kind of comfort as well as give rise to intimacy and a sense of tangibleness.

 

More information:
Heimtextil Trends
Source:

Messe Frankfurt Exhibition GmbH

KIND + JUGEND 2018 (c) Koelnmesse GmbH
21.08.2018

THE EVENT PROGRAMME FOR KIND + JUGEND 2018

  • Prestigious awards, special events, Trend Forum, networking platforms

Kind + Jugend, the leading international trade fair for high-quality baby and toddler products, will once again bring together around 1,200 providers from approximately 50 countries with over 22,000 trade visitors from all over the world. As usual, the spotlight will be on new products and further developments, which the innovative industry regularly presents at the trade fair. Kind + Jugend is bundling its event programme under the heading "Support Circle" in order to systematically document this outstanding pace of innovation within the industry and provide trade visitors with quick access to the most important information. Interesting events and special shows aimed at the needs of the industry offer comprehensive information in a pleasant atmosphere.    
 
Awards

  • Prestigious awards, special events, Trend Forum, networking platforms

Kind + Jugend, the leading international trade fair for high-quality baby and toddler products, will once again bring together around 1,200 providers from approximately 50 countries with over 22,000 trade visitors from all over the world. As usual, the spotlight will be on new products and further developments, which the innovative industry regularly presents at the trade fair. Kind + Jugend is bundling its event programme under the heading "Support Circle" in order to systematically document this outstanding pace of innovation within the industry and provide trade visitors with quick access to the most important information. Interesting events and special shows aimed at the needs of the industry offer comprehensive information in a pleasant atmosphere.    
 
Awards
New products and further developments are important market drivers in the innovative baby and children's sector. Kind + Jugend is an excellent marketing platform for companies that want to distinguish themselves with innovations at every phase of their market participation. A key instrument are the award presentations at the trade fair, which are accompanied by attractive special events.

The KIDS DESIGN AWARD honours outstanding concepts and designs in the area of products and furniture for babies and children. This year, a top-class jury has once again selected the most inventive and trendsetting prototypes from a large number of applications. The ten nominated designs show how creative and visionary the industry thinks. The winner will be announced on the Trend Forum stage on the first day of the trade fair on 20 September 2018, at 1 pm. The related special event can be seen in Hall 11.1.

The Innovation Award has been highly regarded within the industry since its inception in 2005.It honours outstanding new developments that are expected to come on the market in the coming season. This year, the international jury has selected the award recipients from almost 200 applications, which is a new record. Prizes will be awarded in eight categories on the Trend Forum stage on the first day of the trade fair on 20 September 2018 at 10 am. The accompanying special event in Hall 11.1 will present all of the award recipients as well as the nominated products.

The Kind + Jugend Consumer Award opens the floor to consumers. Since 2014, international partner magazines and portals have been asking parents about their favourite products. This practical insight into the current requirements of parents and children established itself quickly at Kind + Jugend as a significant indicator of the industry. The surveys are carried out in eight different countries and in various categories, ranging from accessories and safety seats to baby carriages and furniture. The special event with the winners of the Consumer Award takes place in Hall 10.1.

Special events
Besides the special events for the awards, two other presentations show which topics and creative approaches are having an impact on the industry.

The Connected Kidsroom deals with the topic of digitalisation. The event, which was shown for the first time last year, presents ideas and technologies that can be used in baby and children's rooms for greater safety and well-being. As in the previous year, an equally interesting and inspiring presentation also lies ahead for 2018 and will take place in Hall 11.2.

The special DESIGN PARC event will also be stimulating. The Design Parc exhibition features objects, furniture and toys with an extraordinary design and which have already reached market maturity. Eleven different products, including accessories, toys and children's furniture, will be sure to also delight visitors at Kind + Jugend this year with their innovative design.
 
Trend Forum
Which products will be important for parents and children in the future? Which trends will be reflected in children's rooms? Which colours and materials will provide inspiration? The Trend Forum prepares these and other topics that are relevant for the market in keynote speeches. Renowned experts report from practical experience and take a look into the future. Questions about marketing, brand management and licensing are also on the agenda. The experts on stage include trend researchers from GfK, Trendbible and The Insights People. The German Association of Children's Equipment Manufacturers (BDKH) will also provide information about an important topic: the effects of the general data protection regulation. In addition, exhibitors have booked information slots for product presentations.   

All presentations will be held in English and are interesting for both exhibitors and trade visitors alike. The Trend Forum is in Hall 11.1.

 

mtex+ and LiMA 2018 (c) Messe Chemnitz
22.05.2018

mtex+ and LiMA 2018: BRIDGE BUILDING BETWEEN TECHNICAL TEXTILES AND LIGHTWEIGHT

At May 29/30, 2018, 147 exhibitors from six countries present application-oriented textil and lightweight-solutions for all sectors from A to Z and introduce numerous innovations in Chemnitz - Special exhibitions and specialiced events deepen the trade fair topics and give inspiration for innovation development and business contacts

At May 29/30, 2018, 147 exhibitors from six countries present application-oriented textil and lightweight-solutions for all sectors from A to Z and introduce numerous innovations in Chemnitz - Special exhibitions and specialiced events deepen the trade fair topics and give inspiration for innovation development and business contacts

With a 10 % plus of exhibitors and an exhibition area which rose 20 % the trade fair duo mtex+ and LiMA starts at May 29/30, 2018. At hall 1 of the Messe Chemnitz 147 companies and research institutes present on 4.200 square metres application-oriented textil and lightweight-solutions for sectors from architecture to railway technology. On 3.500 square metres 134 exhibitors were represented at the previous trade fair in 2016 in Chemnitz. „We are pleased that the merging of the fields of technology technical textiles and lightweight becomes even more visible at our trade fair duo. Not only exhibitors from the Central German industry and research region demonstrate their know-how. We can as well welcome companies and research institutes from all over Germany adding Belgium, France, Austria, Switzerland and the Czech Republic in Chemnitz. To us this is the proof that the further merge of mtex+ and LiMA under the new slogan ‚Excellent connections: Technical textiles meet lightweight construction‘ works out“, emphasises Dr. Ralf Schulze, director C³ Chemnitzer Veranstaltungszentren GmbH, to which the Messe Chemnitz belongs.

Innovations from textil circuit boards to railway-components made of basalt and bamboo
The international trade fair for technical textiles mtex+ and the lightweight trade fair LiMA focus on functionalised and intelligent textiles as well as lightweight materials and –products, digitised production, process development-, process- and technology development, refinement and recycling. The exhibitors in 2018 put various innovations forward. The nonwoven-manufacturer Glatzeder arrives with a protective suit made of an entirely new material, which is suitable for work under extreme conditions. A especially for security forces made protective clothing will be shown by Wattana. Flexible textil circuit boards made of conductive nonwovens are the new development from Norafin. Vowalon presents a surface sealing for imitation leather padding which extends its service life. Light interactive components as well as tables and seating areas made of textile concrete will be shown by the TU Chemnitz. HÖRMANN Vehicle Engineering demonstrates trim - and interior components  for railway vehicles with basalt- and bamboo fibre.
New and proven special exhibitions offer insights into innovative developments besides the exhibition stands. A new addition at the program is „light.building“ belonging to lightweight in architecture and building trade and „flexible.protect“ belonging to  protection- and safety textiles for humans, nature, mobile and immobile goods. The successful exhibition „health.textil” with medicine-, health- and wellness textiles from 2016 will be continued.

Compact, intensive and international
The exhibition stand- and special exhibition-presentations demonstrate the growing application range of technical textiles and lightweight. „Hightech-textiles and lightweight solutions conquer more and more new fields of application. Compact seen should be the various possibilities in the Central German industrial metropolis Chemnitz, that is and was a centre of innovative textile industry. The atmosphere of the small but fine trade fair duo of short distances and intensive contacts is not only appreciated by the actors of the strong Saxon-Thuringian textile region but also by foreign companies and research institutes. So are the textile federation ATOK and the Techtex-Cluster CLUTEX from the Czech Republic with a multicompany stand and the Smart-Textiles-Network from Austria our guests again“, informs Dr. Jenz Otto, general manager of the Noth-Eastgerman textile- and clothing industry association (vti) and amends: „The exhibiton is not only an obligatory date for the specialised insiders but also the federal policy shows a great interest in the textil- and lightweight- competences of the region. Because of this the Commissioner for middle class and for the new Länder, Christian Hirte, follows our trade fair duo invitation.“ The vti is from the very beginning major partner and a generator of inputs for the continuous further development of the event.

You can find further information about the program as well as the trade fairs under: www.mtex-lima.de

 

Ambiente 2018 Photo: Messe Frankfurt GmbH/Pietro Sutera
24.02.2018

Record number of visitors – Buyers from 168 countries make Ambiente 2018 the most international ever

After five action-packed days the world’s leading trade fair of the consumer goods industry finished in an upbeat mood today. Trade visitors from more countries than ever before spent their time networking and ordering the latest products from all over the world for their companies. They also obtained worthwhile stimuli for a digital future.

After five action-packed days the world’s leading trade fair of the consumer goods industry finished in an upbeat mood today. Trade visitors from more countries than ever before spent their time networking and ordering the latest products from all over the world for their companies. They also obtained worthwhile stimuli for a digital future.

Occupying an exhibition space of 308,000 square metres (gross), [1] 4,441 exhibitors from 89 countries [2] revealed the trends of this coming business year. 81 per cent [3] of all exhibitors came from outside Germany, making Ambiente the most international consumer goods trade fair of all times. The proportion of senior international decision-makers across all trade sectors had gone up by six per cent compared with last year, making up 60 per cent of visitors. It was the highest share ever recorded. This led to good export transactions and an excellent mood in the halls. In total, 134,600 buyers from 168 countries [4] visited Frankfurt am Main to attend Ambiente. As expected, there were fewer German visitors in Frankfurt. This was partly due to changes in the German retail landscape, and partly because the event coincided with Carnival as well as school holidays in Germany’s southern states, while being dependent on the international trade fair calendar.

“Consumerism is fashionable! Ambiente hosts the entire world. Every February, the international consumer goods industry receives direction here for the entire year. This is impressively borne out by the number of orders and the quality of German and international buyers,” says Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH. A similarly positive conclusion is reached by Thomas Grothkopp, Managing Director of the German Trade Association for Residential Accommodation and Offices (HWB): “Ambiente has shown us once again that nothing can replace personal contact with new and existing suppliers and their innovative products. This trade fair in Frankfurt has totally met the expectations of the retail trade.”
The top ten visitor nations after Germany were Italy, China, France, the United States, the UK, the Netherlands, Spain, Turkey, Korea and Switzerland. Satisfaction ratings among visitors remained stable at an extremely high level of 96 per cent. Above-average growth in visitors’ numbers was recorded from China, Korea, Russia, the North African countries, South Africa, all of South America, Turkey, Lebanon and Cyprus.

Exhibitors’ voices

Despite a slight dip in Ambiente’s visitor numbers, the quality and number of visitors were just right. On this point all exhibitors at Ambiente were unanimous.

Dining

Birgit Dubberke, Marketing Director at BHS Tabletop, says:
“We keep being impressed by the internationalism of Ambiente – not just in terms of exhibitors, but also visitors. It’s the meeting point of the industry. It’s a place for making valuable contacts with countries we’d normally never get to. As I see it, the HoReCa market is very much up and coming. The visitors are different, requiring a more emotive appeal – as private individuals – and this is reflected in the restaurants, hotels and the food. And we can also see it at Ambiente. The demand is there.“
Maren Lehmann, Director of Internal Sales at the porcelain company Staatliche Porzellan-Manufaktur Meissen, says:
“Ambiente 2018 went very well for us. We reached our targets, and so we can be pleased with the results. Meissen presented itself in a new way. We wanted to show that we can do far more than be traditional – and we’ve succeeded. The trade fair provided us with an excellent platform. And the organisation was first class, too.”

Living

Alexander Haas, Sales Manager at Scholtissek, says:
“Whether it’s architects, hotels or restaurants and cafés, Ambiente attracts the B2B visitors we want to appeal to. Contract business went extremely well again this year: Both the quality and the number of visitors were just right. We achieved our sales targets, and we are pleased.”
Michael Rossmann, Managing Director at PAD Home, says:
“Ambiente has an international audience and a very good venue. Our stand had a great atmosphere, lovely products and committed staff. This is why things went so amazingly well for us at Ambiente 2018. When it comes to internationalism, then the trade fair was in an even better position this year: Our stand was visited by an unusual number of Italians, as well as Argentinians and other South Americans, which was quite new to us.”

Giving

Rebecca Staton, Sales Manager for France and Germany at Jellycat, says:
“The trade fair went pretty well for us. This was already the case last year, and so we are very pleased. Although there were lots of people just having a look, we also received a good number of orders. The quality of visitors was good, and so was the level of internationalism. France was there, lots of visitors from Germany, Luxembourg and Switzerland, and a few Asian countries. Another figure that met our expectations was the number of new customers we gained.”
Ralf Vogt, owner of Noi:
“We are pleased with the result. Ambiente went well for us, our collection was well received, and there is a general demand for it. Also, I can’t complain about the quality of visitors or their willingness to place orders: those who come to Ambiente are also authorised to place orders.”

Vaarwel Netherlands, Namaskar India!

The world’s leading trade fair ran very much under the Dutch banner in 2018. The traditional partner country presentation had been staged by the Dutch industrial designer Robert Bronwasser. DO DUTCH put consumer goods from the Netherlands into a new and unusual context. Also, numerous activities and events were held on the partner country day – all masterminded by Dutch organisers. The guest of honour attracting everyone’s attention at Ambiente yesterday was Sylvie Meis. The well-known TV presenter and entrepreneur, who is also from the Netherlands, went on a tour round the exhibition halls exploring modern design from the Netherlands and Germany. Next year’s Ambiente will be held from 8 to 12 February 2019 and will be focused very much on the Indian subcontinent.

Heimtextil: 2975 companies present design innovations © Messe Frankfurt Exhibition GmbH / jochen günther
09.01.2018

Heimtextil: 2975 companies present design innovations

  • As of today, textile interior design is the focus of international attention at Heimtextil in Frankfurt am Main.
  • From 9 to 12 January 2018, representatives from industry, commerce, design, architecture and the hotel industry will gather at the world's leading trade fair for home and contract textiles.

‘With 2,975 exhibitors from 64 countries (2017: 2,949)*, Heimtextil is on a growth course for the eighth consecutive year and is continuing its remarkable success story in a challenging market. Over the next few days, we will be experiencing a globally unique design show with a variety of product innovations and textile inspirations by international market leaders’, says Detlef Braun, CEO of Messe Frankfurt. A high-calibre event programme with well-known guests and renowned industry experts will highlight themes relating to furnishing trends and design, architecture and the hotel industry.

  • As of today, textile interior design is the focus of international attention at Heimtextil in Frankfurt am Main.
  • From 9 to 12 January 2018, representatives from industry, commerce, design, architecture and the hotel industry will gather at the world's leading trade fair for home and contract textiles.

‘With 2,975 exhibitors from 64 countries (2017: 2,949)*, Heimtextil is on a growth course for the eighth consecutive year and is continuing its remarkable success story in a challenging market. Over the next few days, we will be experiencing a globally unique design show with a variety of product innovations and textile inspirations by international market leaders’, says Detlef Braun, CEO of Messe Frankfurt. A high-calibre event programme with well-known guests and renowned industry experts will highlight themes relating to furnishing trends and design, architecture and the hotel industry.

Martin Auerbach, Managing Director of the Association of the German Home Textiles Manufacturers, is pleased about the continuation of the trend towards more materiality in private and public spaces. ‘Home textile products are again significantly more visible than they were a few years ago. This confirms the signals we have observed over the past one to two years,’ says Auerbach happily. ‘The diversity of home textiles products, designs and colours makes the international trade fair platform for home textiles a trailblazing annual event to start the year. Although the economy over the past year is likely to remain below expectations – not all of the figures from German industry are available yet – the overall mood in the sector is good’.

VIP guests: Barbara Schöneberger presents wallpaper collection   

In hall 3.0, DecoTeam is celebrating its 30th birthday and inspiring with a varied programme, exciting trend showcases and renowned guests such as TV presenter Enie van de Meiklokjes and star chef Alexander Hermann. Highlights in hall 3.1 include presentations by international textile manufacturers such as Alhambra / Tormes Design from Spain, Damaceno & Antunes / Evo Interior Fabrics from Portugal, Fryett's Fabrics from the UK, Kobe from Germany and Wind from Belgium. Visitors can also look forward to the world's largest wallpaper presentation with international market leaders and celebrity guests. Star entertainer Barbara Schöneberger presents her first collection for the wallpaper factory Gebr. Rasch.

VDT targets wallpapering world record

In cooperation with Heimtextil, the Association of the German Wallpaper Industry (VDT) is aiming for a world record in continuous wallpapering on a 100-metre-long action area. In hall 5.1 (east side), the area will be wallpapered both day and night from 8 to 12 January. Through this, the audience will experience how wallpaper can create atmosphere and noticeably enhances rooms. Trade visitors, journalists and manufacturers are invited to join in with celebrity guests such as interior designer and RTL presenter Resi Colter.

Upholstery: new presentation area in hall 4.2

The upholstery section in hall 4 will see renewed growth in the number of exhibitors thanks to the participation of well-known manufacturers such as Beaulieu Fabrics from Belgium, Konrad Hornschuch from Germany, Luilor and Vigano from Italy and Dina Vanelli from Turkey. Due to the great demand, presentation possibilities for high-quality upholstery and decorative fabrics have been created for the first time in hall 4.2. Trevira is also present here with a promising highlight. For the first time in several years, the company will take part in a big community presentation with its CS partners. These include Engelbert E. Stieger and Getzner Textil from Austria, Jenny Fabrics and Swisstulle from Switzerland, Pugi from Italy and Spandauer Velours from Germany.

Bed, bath & table: Wide range of ready-made products

The home textiles sector also impresses with its strong range. In halls 8 to 11, around 1,500 suppliers will be presenting ready-made products in the bed, bath and table segments. The bedding offer stands out here as the world's largest range of such products.

Hall 8.0, which is completely booked out, has become the central contact point for the bedding industry. Numerous market-leading companies such as Irisette, Billerbeck and Frankenstolz will be present. Mascioni from Italy and Dún or Fior from Iceland are new to the fair. In Rössle & Wanner, Heimtextil also welcomes a renowned supplier of premium mattresses and a market leader in the field of manually and motor-driven adjustable slatted frames. Rössle & Wanner will exhibit its Röwa brand products in Galleria 1.    

Home collections by international fashion labels such as Joop Living, Marc O' Polo and Esprit can be seen in hall 11.0. In addition, premium providers will also be presenting their new products in a lifestyle-oriented environment. The companies will present their contemporary and modern as well as classic and elegant approaches in hall 11.1. Among those represented with collections of the highest quality are Schlossberg from Switzerland, Collection Stiegler and Curt Bauer from Germany, Kas International from Australia, Martinelli Ginetto from Italy, Sorema from Portugal and Welspun from the UK.

Heimtextil will also be introducing a new product group:

the “All about pets” section presents selected suppliers of textiles and accessories for animals. In Galleria 0, beds for dogs and cats, pillows, cosy blankets and much more are on offer. Darling Little Place and Studio am Meer from Germany, Lex & Max from the Netherlands and Volentis from Switzerland will be among the exhibitors.

“Interior. Architecture. Hospitality”: contract furnishing as a top theme

A central role in the trade fair’s programme is played by the range of contract furnishings and fittings, which Heimtextil sums up under the title “Interior.Architecture.Hospitality”. With the Interior.Architecture.Hospitality Expo, Heimtextil is launching a new event format in hall 4.2. The following renowned suppliers will be presenting their textile products and material solutions in an exclusive setting: Drapilux-Schmitzwerke, Low & Bonar, Gerriets and Maasberg from Germany, Forster Rohner from Switzerland, Chieftain Fabris from Ireland as well as The Cotting Group (Griffine) and Senfa from France. They are aimed specifically at architects, interior decorators, interior designers, project planners and hoteliers. The Expo's offer encompasses both aesthetic and functional answers to questions regarding modern, sustainable design, as well as fire protection regulations and structural requirements. A four-day lecture programme, guided tours of the exhibitors and a special catalogue of exhibitors (the “Contract Guide”) also provide in-depth information on the subject of contract furnishings.

Carpet show reveals benefits of textile floor coverings

Whether in hotels, restaurants, theatres, on trains or in private residences – with textile flooring, rooms can be designed to be comfortable, warm underfoot and individual. The numerous advantages of textile floor coverings will be showcased in a tangible way at Heimtextil 2018. With its presentation in hall 4.2 “Carpet by Heimtex”, the German Association of Home Textile Manufacturers is targeting architects and contract decision-makers in an architectural environment in particular. Employees of the Heimtex member companies such as Findeisen, German Rugs, Object Carpet, TOUCAN-T, Vorwerk and Weseler Teppich will offer advice on acoustics, modularity and design in relation to textile floor coverings.

Heimtextil “Theme Park”: the furnishing trends of the future

The programme highlight for those interested in design is the “Theme Park” in hall 6.0. In this trend and inspiration area, visitors and exhibitors alike can look forward to a wealth of material innovations, colour trends and new designs. The overarching theme is “The Future is urban”. An accompanying programme of talks and guided tours will give far-reaching insights into new design projects. For the 2018/19 season, a team of seven international design studios have isolated the most important themes from various general trends. The London-based studio Franklin Till was in charge of the design of the “Theme Park” in hall 6.0.

21.11.2017

ITALY'S LEADING TRADE FAIRS ARE GAINING IMPORTANCE AGAIN

  • Rising numbers of visitors and exhibitors
  • Internationalization is progressing 
Milan (GTAI) - The Italian exhibition companies are emerging stronger from the economic crisis in the country: acquisitions and mergers have brought consolidation to the sector.in addition there is an increased internationalization of leading companies. The major trade fairs are again being better visited, the number of exhibitors is increasing. Italy is one of the leading trade fair locations in Europe, especially in the fashion, engineering, furniture and food sectors. 
 
More than half of the Italian exhibition companies reported that the number of exhibitors and visitors increased in the second quarter of 2017 compared to the same period of the previous year.
  • Rising numbers of visitors and exhibitors
  • Internationalization is progressing 
Milan (GTAI) - The Italian exhibition companies are emerging stronger from the economic crisis in the country: acquisitions and mergers have brought consolidation to the sector.in addition there is an increased internationalization of leading companies. The major trade fairs are again being better visited, the number of exhibitors is increasing. Italy is one of the leading trade fair locations in Europe, especially in the fashion, engineering, furniture and food sectors. 
 
More than half of the Italian exhibition companies reported that the number of exhibitors and visitors increased in the second quarter of 2017 compared to the same period of the previous year. This is the result of the latest survey by the Italian trade fair association Associazione Esposizioni e Fiere italiane (AEFI). Compared to the whole year, the development seems to be less positive, in 2016 significantly fewer customers attended exhibitions than in 2015. The main reason for this, however, is the World Expo in Milan, which attracted more than 21 million visitors in 2015.
 
According to the AEFI survey, more and more visitors and exhibitors from non-EU countries are coming to the fairs in Italy. The highly specialized, internationally oriented trade fairs in the fields of food and wine, tourism, fashion and cosmetics, furniture and design as well as mechanical engineering are particularly well-frequented.
 
Another trend is the increasing internationalization of the Italian trade fair landscape with the number of foreign exhibitors rising again in 2016, their share is amounting to 34 percent. One reason for this development is the fact that the number of Italian exhibitors fell during the years of the economic crisis from 2009 to 2015. At the same time, the Italian fair exhibitors are focusing on the internationalization of the offer; in concrete terms they are setting up subsidiaries and joint ventures abroad. Last but not least, the Italian Government encourages the participation of small and medium-sized enterprises in trade fairs abroad, relying on joint stands and subsidies.
 
Developments of fairs in Italy *)
  2014 2015 2016
Number of exhibitions 54 57 56
Exhibition space (Mio. sqm) 1,9 1,6 1,6
Number of exhibitors 39,640 35,635 39,690
.. from abroad 12,610 12,601 13,379
Number of visitors 3,201,234 3,017,166 2,732,838
.. from abroad 779,096 805,960 551,013

*) Members of the Federation Comitato Fiere Industria

Source: Comitato Fiere Industria (CFI)
 
Consolidation of exhibition companies offers opportunities
The Italian exhibition companies have developed differently in recent years. Large exhibition centers such as Milan, Verona, Bologna and Parma held up better than second-tier locations in terms of sales. The stronger international presence of the companies has a positive Impact.
 
The largest trade fair company in Italy, Milan Trade Fair, has founded several joint ventures abroad in recent years. In India and China Fiera Milano is cooperating with the Hanover Fair. In October 2017, Messe Düsseldorf announced a cooperation between the Düsseldorf-based Interpack and Ipack-Ima in Milan, Europe's two largest packaging and packaging-machine trade fairs. At the same time, Milan Trade Fair is retracing its activities in Brazil, South Africa, Russia and Thailand, due to the economic situation in these countries. In total, the Milan Trade Fair achieved sales of EUR 221 mio 2016, EUR 7 of which abroad. Since many years, however, the business has been in deficit. In 2016 the losses totaled to EUR 23 mio ros. In addition to the difficult financial situation, the fair had to cope with a (financial) scandal that affected the infiltration of a subsidiary by the mafia. Only in 2015  the company - in the context of the Expo 2015 – wrote black figures.
 
In 2016 the exhibition companies of Rimini (important in the areas of environment, tourism, and transport) and Vicenza (mainly in the area of gold and jewelry) are merged to the Exhibition Group (IEG). The group generated in the report-year sales of EUR 125 mio. However, this meant that it was not able to displace the Bologna trade fair - measured in terms of sales - from second place among the Italian suppliers. The Bologna Fair, which is also responsible for the exhibitions in Modena and Ferrara, reported sales of EUR 132 mio and a profit of more than EUR mio in 2016. IEG and Bologna Fair are expanding their business in Asia and especially in China.
 
The smaller exhibition companies have felt the long economic downturn in Italy. The fair in Brescia has gone bankrupty, it had to become rescued in Reggio Emilia by the provincial administration. One of the former most important fairs in southern Italy, the Fiera del Levante in Puglia, lost its importance during the crisis years. The main reason for the consolidation of the trade fair sector is the oversupply of events in Italy. More than twice as many trade fairs are organized here as in Germany.
 
An international trade fair overview is offered by the Exhibition and Trade Fair Committee of German Business (AUMA). Information about the foreign fair programs of the federal and states can thus be obtained here (http://www.auma.de).
 
Contact
Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V. (AUMA)
Exhibition and Fair Committee of German Business e.V.
Littenstraße 9
10179 Berlin
POB 02 12 81
10124 Berlin
T +49 (0)30 240 00-0
F +49 (0)30 240 00-330
info@auma.de
http://www.auma.de

Comitato Fiere Industria (Industriemesse)
Via Pantano, 2
20122 Milan, Italy
T +39 (0)2 720 002 81
info@cfionline.net
http://www.cfionline.net

Associazione Esposizioni e Fiere italiane (Italian Association of Fairs and Exhibitions)
Via Emilia, 155
47900 Rimini, Italy
T+39 (0)541 744 230
info@aefi.it
http://www.aefi.it
More information:
Fairs Italy
Source:

Robert Scheid, www.gtai.de

Kind + Jugend - Fair in Cologne © Koelnmesse GmbH
27.06.2017

KIND + JUGEND 2017 GATHERS THE WHO'S WHO OF THE CHILDREN'S OUTFITTING INDUSTRY

Preparations for a successful Kind + Jugend from 14 to 17 September 2017 in Cologne are running at full speed, and the leading international trade fair for baby and children's outfitting is really picking up speed. Four months before the event, around 1,000 exhibitors from more than 50 countries have already confirmed their participation in the trade fair. Virtually all of the renowned manufacturers and brands have applied to participate. Around 85 percent of the confirmations are from foreign companies. In addition to the comprehensive industry offerings, the target group-specific event program, the so-called Support Circle, is considered to be one of the key factors of the trade fair’s success.

Preparations for a successful Kind + Jugend from 14 to 17 September 2017 in Cologne are running at full speed, and the leading international trade fair for baby and children's outfitting is really picking up speed. Four months before the event, around 1,000 exhibitors from more than 50 countries have already confirmed their participation in the trade fair. Virtually all of the renowned manufacturers and brands have applied to participate. Around 85 percent of the confirmations are from foreign companies. In addition to the comprehensive industry offerings, the target group-specific event program, the so-called Support Circle, is considered to be one of the key factors of the trade fair’s success.

In past years, the traditional trade fair Kind + Jugend has been able to continuously expand its position as the world's leading trade fair of the baby and children's outfitting industry. Exhibitors from the industry of many years, including the following key players, contribute to this: ABC Design, aden & anai, Alvi, Angelcare, Artsana-Chicco, Baby Björn, Babymoov, bibi-Lamprecht, Bebecar, Brevi, Britax Römer, Cam il mondo, Combi, Concord, Cybex, Delta Children, Diono, Dorel, Doudou et Compagnie, ergobaby, Easywalker, Foppa Pedretti, Gautier, Geuther, Hauck, Hartan, HTS, iCandy, Infantino, Jané, Joie/Nuna, Joolz, Kaloo, Kiddy, KidsII, Kidsmill, Lässig, Lodger, Mayborn – Jackel, Medela, Munchkin, Mutsy, Nattou, Newell, Noukies, Novatex, Nuby, Nürnberg Gummi, Odenwälder, Paidi, Peg Perego, Philips Avent, Pinolino, Playgro, reer, Reisenthel, roba-Baumann, rotho, Schardt, Sauthon, sigikid, Silver Cross, Sterntaler, Suavinex, Takata, Tobi, Uppababy, Vulli, Wickelkinder – manduca and Julius Zöllner. Kind + Jugend also has renowned exhibitors or returnees in all segments, like Blue Seven – H. Obermeyer, David Fussenegger, Didis, Koelstra, lief! Lifestyle, nobodinoz, Teddy-Hermann, Tiriciclo and VTech.

In addition to the high-class product show, the leading international trade fair once again offers an interesting event and supporting programme with many awards for all exhibiting companies, from start-ups and young designers to established, globally active brand manufacturers.

The successful and proven concept of the "Support Circle" is thereby oriented to the typical development and distribution chain of a product. A convincing concept and a prototype is always at the start of a product development process. Kind + Jugend presents the best prototypes with the nominees of the KIDS DESIGN AWARD. Further information can be found here:
http://www.kindundjugend.com/kindundjugend/Trade-Fair/Events/Kids-Design-Award/index.php 

The DESIGN PARC presents extraordinary objects, furniture and toys that are already ready for the market, and thus offers a good possibility for traders to distinguish their assortment from those of competitors. The newly created #DESIGNINFOCUS design hotspot in hall 11.1 rounds off the offering in this segment.

The Kind + Jugend Innovation Award is a permanent fixture in the industry and is viewed as an important marketing and sales argument in the trade. The award is seen as a springboard for establishing oneself on the market with a product. The award is traditionally conferred in eight categories at the start of Kind + Jugend on the first day of the fair.
Further details: http://www.kindundjugend.com/kindundjugend/Trade-Fair/Events/Innovation-Award/index.php or http://news.kindundjugend.de/2017/02/kind-jugend-fragt-nach-ein-interview-mit-whisbear/

A real drawing card is the Consumer Award, which was established in 2014, with which Kind + Jugend addresses the wish of visitors to also be presented with the favourite products and best sellers of the consumers that are already well-established on the market in addition to the brand-new product innovations. This year the following partner magazines and portals provided support with the surveying of consumers: Germany participated with 1st Steps, the Netherlands with Baby Stuf, Austria with NEW MOM, Poland with Branza Dziecieca, Russia with Rodi, France with Parole de Mammans, Turkey with Baby & Kids Store and the UK with Mother & Baby.

Kind + Jugend supports startups and smaller companies in the form of country pavilions. This year there will be group stands from Australia, the UK, France, South Korea, Latvia, Singapore, Spain, Taiwan and the USA. Twenty young German companies will also present themselves in the special area of the Young Innovative Companies, which is sponsored by the Federal Ministry for Economic Affairs and Energy (BMWi).

The Kind + Jugend Trend Forum also offers valuable pro tips and best practices for everyday application in the form of lectures, discussion groups and workshops. High-quality speakers will pick up on the trend themes of the industry and acknowledged experts will present information and strategies that are tailored to meet the needs of the trade and which are practice-oriented, as well as offering the trade visitor added value. The benefits of visiting the trade fair are thus double.

Online admission tickets are available under the following link:
http://www.kindundjugend.com/kindundjugend/For-Visitors/Admission-ticket/index.php