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textile waste AI generated image: Pete Linforth, Pixabay
02.04.2024

The Future of Circular Textiles: New Cotton Project completed

In a world first for the fashion industry, in October 2020 twelve pioneering players came together to break new ground by demonstrating a circular model for commercial garment production. Over more than three years, textile waste was collected and sorted, and regenerated into a new, man-made cellulosic fiber that looks and feels like cotton – a “new cotton” – using Infinited Fiber Company’s textile fiber regeneration technology.
 

In a world first for the fashion industry, in October 2020 twelve pioneering players came together to break new ground by demonstrating a circular model for commercial garment production. Over more than three years, textile waste was collected and sorted, and regenerated into a new, man-made cellulosic fiber that looks and feels like cotton – a “new cotton” – using Infinited Fiber Company’s textile fiber regeneration technology.
 
The pioneering New Cotton Project launched in October 2020 with the aim of demonstrating a circular value chain for commercial garment production. Through-out the project the consortium worked to collect and sort end-of-life textiles, which using pioneering Infinited Fiber technology could be regenerated into a new man-made cellulosic fibre called Infinna™ which looks and feels just like virgin cotton. The fibres were then spun into yarns and manufactured into different types of fabric which were designed, produced, and sold by adidas and H&M, making the adidas by Stella McCartney tracksuit and a H&M printed jacket and jeans the first to be produced through a collaborative circular consortium of this scale, demonstrating a more innovative and circular way of working for the fashion industry.
 
As the project completes in March 2024, the consortium highlights eight key factors they have identified as fundamental to the successful scaling of fibre-to-fibre recycling.

The wide scale adoption of circular value chains is critical to success
Textile circularity requires new forms of collaboration and open knowledge exchange among different actors in circular ecosystems. These ecosystems must involve actors beyond traditional supply chains and previously disconnected industries and sectors, such as the textile and fashion, waste collection and sorting and recycling industries, as well as digital technology, research organisations and policymakers. For the ecosystem to function effectively, different actors need to be involved in aligning priorities, goals and working methods, and to learn about the others’ needs, requirements and techno-economic possibilities. From a broader perspective, there is also a need for a more fundamental shift in mindsets and business models concerning a systemic transition toward circularity, such as moving away from the linear fast fashion business models. As well as sharing knowledge openly within such ecosystems, it also is important to openly disseminate lessons learnt and insights in order to help and inspire other actors in the industry to transition to the Circular Economy.

Circularity starts with the design process
When creating new styles, it is important to keep an end-of-life scenario in mind right from the beginning. As this will dictate what embellishments, prints, accessories can be used. If designers make it as easy as possible for the recycling process, it has the bigger chance to actually be feedstock again. In addition to this, it is important to develop business models that enable products to be used as long as possible, including repair, rental, resale, and sharing services.

Building and scaling sorting and recycling infrastructure is critical
In order to scale up circular garment production, there is a need for technological innovation and infrastructure development in end-of-use textiles collection, sorting, and the mechanical pre-processing of feedstock. Currently, much of the textiles sorting is done manually, and the available optical sorting and identification technologies are not able to identify garment layers, complex fibre blends, or which causes deviations in feedstock quality for fibre-to-fibre recycling. Feedstock preprocessing is a critical step in textile-to-textile recycling, but it is not well understood outside of the actors who actually implement it. This requires collaboration across the value chain, and it takes in-depth knowledge and skill to do it well. This is an area that needs more attention and stronger economic incentives as textile-to-textile recycling scales up.

Improving quality and availability of data is essential
There is still a significant lack of available data to support the shift towards a circular textiles industry. This is slowing down development of system level solutions and economic incentives for textile circulation. For example, quantities of textiles put on the market are often used as a proxy for quantities of post-consumer textiles, but available data is at least two years old and often incomplete. There can also be different textile waste figures at a national level that do not align, due to different methodologies or data years. This is seen in the Dutch 2018 Mass Balance study reports and 2020 Circular Textile Policy Monitoring Report, where there is a 20% difference between put on market figures and measured quantities of post-consumer textiles collected separately and present in mixed residual waste. With the exception of a few good studies such as Sorting for Circularity Europe and ReFashion’s latest characterization study, there is almost no reliable information about fibre composition in the post-consumer textile stream either. Textile-to-textile recyclers would benefit from better availability of more reliable data. Policy monitoring for Extended Producer Responsibility schemes should focus on standardising reporting requirements across Europe from post-consumer textile collection through their ultimate end point and incentivize digitization so that reporting can be automated, and high-quality textile data becomes available in near-real time.

The need for continuous research and development across the entire value chain
Overall, the New Cotton Project’s findings suggest that fabrics incorporating Infinna™ fibre offer a more sustainable alternative to traditional cotton and viscose fabrics, while maintaining similar performance and aesthetic qualities. This could have significant implications for the textile industry in terms of sustainability and lower impact production practices. However, the project also demonstrated that the scaling of fibre-to-fibre recycling will continue to require ongoing research and development across the entire value chain. For example, the need for research and development around sorting systems is crucial. Within the chemical recycling process, it is also important to ensure the high recovery rate and circulation of chemicals used to limit the environmental impact of the process. The manufacturing processes also highlighted the benefit for ongoing innovation in the processing method, requiring technologies and brands to work closely with manufacturers to support further development in the field.

Thinking beyond lower impact fibres
The New Cotton Project value chain third party verified LCA reveals that the cellulose carbamate fibre, and in particular when produced with a renewable electricity source, shows potential to lower environmental impacts compared to conventional cotton and viscose. Although, it's important to note that this comparison was made using average global datasets from Ecoinvent for cotton and viscose fibres, and there are variations in the environmental performance of primary fibres available on the market. However, the analysis also highlights the importance of the rest of the supply chain to reduce environmental impact. The findings show that even if we reduce the environmental impacts by using recycled fibres, there is still work to do in other life cycle stages. For example; garment quality and using the garment during their full life span are crucial for mitigating the environmental impacts per garment use.
          
Citizen engagement
The EU has identified culture as one of the key barriers to the adoption of the circular economy within Europe. An adidas quantitative consumer survey conducted across three key markets during the project revealed that there is still confusion around circularity in textiles, which has highlighted the importance of effective citizen communication and engagement activities.

Cohesive legislation
Legislation is a powerful tool for driving the adoption of more sustainable and circular practices in the textiles industry. With several pieces of incoming legislation within the EU alone, the need for a cohesive and harmonised approach is essential to the successful implementation of policy within the textiles industry. Considering the link between different pieces of legislation such as Extended Producer Responsibility and the Ecodesign for Sustainable Products Regulation, along with their corresponding timeline for implementation will support stakeholders from across the value chain to prepare effectively for adoption of these new regulations.

The high, and continuously growing demand for recycled materials implies that all possible end-of-use textiles must be collected and sorted. Both mechanical and chemical recycling solutions are needed to meet the demand. We should also implement effectively both paths; closed-loop (fibre-to-fibre) and open -loop recycling (fibre to other sectors). There is a critical need to reconsider the export of low-quality reusable textiles outside the EU. It would be more advantageous to reuse them in Europe, or if they are at the end of their lifetime recycle these textiles within the European internal market rather than exporting them to countries where demand is often unverified and waste management inadequate.

Overall, the learnings spotlight the need for a holistic approach and a fundamental mindset shift in ways of working for the textiles industry. Deeper collaboration and knowledge exchange is central to developing effective circular value chains, helping to support the scaling of innovative recycling technologies and increase availability of recycled fibres on the market. The further development and scaling of collecting and sorting, along with the need to address substantial gaps in the availability of quality textile flow data should be urgently prioritised. The New Cotton Project has also demonstrated the potential of recycled fibres such as Infinna™ to offer a more sustainable option to some other traditional fibres, but at the same time highlights the importance of addressing the whole value chain holistically to make greater gains in lowering environmental impact. Ongoing research and development across the entire value chain is also essential to ensure we can deliver recycled fabrics at scale in the future.

The New Cotton Project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 101000559.

 

Source:

Fashion for Good

wind energy Photo: Carlos / Saigon - Vietnam, Pixabay
21.02.2024

Composites' hopes are pinned on wind energy and aviation sectors

Composites Germany - Results of the 22nd Composites Market Survey

  • Critical assessment of the current business situation
  • Future expectations brighten
  • Investment climate remains subdued
  • Different expectations of application industries
  • Growth drivers with slight shifts
  • Composites index points in different directions

For the 22nd time, Composites Germany has collected current key figures on the market for fiber-reinforced plastics. All member companies of the supporting associations of Composites Germany: AVK and Composites United as well as the associated partner VDMA were surveyed.
In order to ensure that the different surveys can be compared without any problems, no fundamental changes were made to the survey. Once again, mainly qualitative data was collected in relation to current and future market developments.

Composites Germany - Results of the 22nd Composites Market Survey

  • Critical assessment of the current business situation
  • Future expectations brighten
  • Investment climate remains subdued
  • Different expectations of application industries
  • Growth drivers with slight shifts
  • Composites index points in different directions

For the 22nd time, Composites Germany has collected current key figures on the market for fiber-reinforced plastics. All member companies of the supporting associations of Composites Germany: AVK and Composites United as well as the associated partner VDMA were surveyed.
In order to ensure that the different surveys can be compared without any problems, no fundamental changes were made to the survey. Once again, mainly qualitative data was collected in relation to current and future market developments.

Critical assessment of the current business situation
After consistently positive trends were seen in the assessment of the current business situation in 2021, this has slipped since 2022. There is still no sign of a trend reversal in the current survey. The reasons for the negative sentiment are manifold and were already evident in the last survey.

At present, politicians do not seem to be able to create a more positive environment for the industry with appropriate measures. Overall, Germany in particular, but also Europe, is currently experiencing a very difficult market environment.

However, the main drivers of the current difficult situation are likely to be the persistently high energy and commodity/raw material prices. In addition, there are still problems in individual areas of the logistics chains, for example on the main trade/container routes, as well as a cautious consumer climate. A slowdown in global trade and uncertainties in the political arena are currently fueling the negative mood in the market.

Despite rising registration figures, the automotive industry, the most important application area for composites, has not yet returned to its former volume. The construction industry, the second most important key area of application, is currently in crisis. Although the order books are still well filled, new orders are often failing to materialize. High interest rates and material costs coupled with the high cost of living are having a particularly negative impact on private construction, but public construction is also currently unable to achieve the targets it has set itself. According to the ZDB (Zentralverband Deutsches Baugewerbe), the forecasts in this important sector remain gloomy: "The decline in the construction industry is continuing. Turnover will fall by 5.3% in real terms this year and we expect a further 3% drop next year. Residential construction remains responsible for the decline, which will slump by 11% in real terms this year and continue its downward trajectory at -13% in 2024."

It is not only the assessment of the general business situation that remains pessimistic. The situation of their own companies also continues to be viewed critically. The picture is particularly negative for Germany. Almost 50% of respondents are critical of the current business situation in Germany. The view of global business and Europe is somewhat more positive. Here, "only" 40% and 35% of respondents respectively assess the situation rather negatively.

Future expectations brighten
Despite the generally rather subdued assessment of the business situation, many of those surveyed appear to be convinced that the mood is improving, at least in Europe. When asked about their assessment of future general business development, the values for Europe and the world are more optimistic than in the last survey. The survey participants do not currently expect the situation in Germany to improve.

Respondents were more optimistic about their own company's future expectations for Europe and the global market.

The participants seem to be assuming a moderate short to medium-term recovery of the global economy. The forecasts are more optimistic than the assessment of the current situation. It is striking that the view of the German region is more critical in relation to Europe and the global economy. 28% of those surveyed expect the general market situation in Germany to develop negatively. Only 13% expect the current situation to improve. The figures for Europe and the world are better.

Investment climate remains subdued
The current rather cautious assessment of the economic situation continues to have an impact on the investment climate.

While 22% of participants in the last survey still assumed an increase in personnel capacity (survey 1/2023 = 40%), this figure is currently only 18%. In contrast, 18% even expect a decrease in personnel.

The proportion of respondents planning to invest in machinery is also declining. While 56% of respondents in the last survey still expected to make such investments, this figure has now fallen to 46%.

Different expectations of application industries
The composites market is characterized by a high degree of heterogeneity in terms of both materials and applications. In the survey, the participants are asked to give their assessment of the market development of different core areas.

The expectations are extremely varied. The two most important application areas are the mobility and construction/infrastructure sectors. Both are currently undergoing major upheavals or are affected by declines, which is also clearly reflected in the survey. Growth is expected above all in the wind energy and aviation sectors.

Growth drivers with slight shifts
In terms of materials, there has been a change in the assessment of growth drivers. While the respondents in the last 9 surveys always named GRP as the material from which the main growth impetus for the composites sector is to be expected, the main impetus is now once again expected to come from CFRP or across all materials.

There is a slight regional shift. Germany is seen less strongly as a growth driver. In contrast, Europe (excluding Germany) and Asia are mentioned significantly more.

Composites index points in different directions
The numerous negative influences of recent times continue to be reflected in the overall Composites Index. This continues to fall, particularly when looking at the current business situation. On the other hand, there is a slight improvement in expectations for future market development, although this remains at a low level.

The total volume of processed composites in Europe in 2022 was already declining, and a further decline must also be expected for 2023. This is likely to be around 5% again.

It remains to be seen whether it will be possible to counteract the negative trend. Targeted intervention, including by political decision-makers, would be desirable here. However, this cannot succeed without industry/business. Only together will it be possible to maintain and strengthen Germany as a business/industry location. For composites as a material group in general, there are still very good opportunities to expand the market position in both new and existing markets due to the special portfolio of properties. However, the dependency on macroeconomic developments remains. It is now important to develop new market areas through innovation, to consistently exploit opportunities and to work together to further implement composites in existing markets. This can often be achieved better together than alone. With its excellent network, Composites Germany offers a wide range of opportunities.

The next composites market survey will be published in July 2024.

Source:

Composites Germany

Wearable Robots for Parkinson’s Disease Image: Tom Claes, unsplash
19.02.2024

Wearable Robots for Parkinson’s Disease

Freezing is one of the most common and debilitating symptoms of Parkinson’s disease, a neurodegenerative disorder that affects more than 9 million people worldwide. When individuals with Parkinson’s disease freeze, they suddenly lose the ability to move their feet, often mid-stride, resulting in a series of staccato stutter steps that get shorter until the person stops altogether. These episodes are one of the biggest contributors to falls among people living with Parkinson’s disease.

Today, freezing is treated with a range of pharmacological, surgical or behavioral therapies, none of which are particularly effective. What if there was a way to stop freezing altogether?

Freezing is one of the most common and debilitating symptoms of Parkinson’s disease, a neurodegenerative disorder that affects more than 9 million people worldwide. When individuals with Parkinson’s disease freeze, they suddenly lose the ability to move their feet, often mid-stride, resulting in a series of staccato stutter steps that get shorter until the person stops altogether. These episodes are one of the biggest contributors to falls among people living with Parkinson’s disease.

Today, freezing is treated with a range of pharmacological, surgical or behavioral therapies, none of which are particularly effective. What if there was a way to stop freezing altogether?

Researchers from the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS) and the Boston University Sargent College of Health & Rehabilitation Sciences have used a soft, wearable robot to help a person living with Parkinson’s walk without freezing. The robotic garment, worn around the hips and thighs, gives a gentle push to the hips as the leg swings, helping the patient achieve a longer stride.

The device completely eliminated the participant’s freezing while walking indoors, allowing them to walk faster and further than they could without the garment’s help.

“We found that just a small amount of mechanical assistance from our soft robotic apparel delivered instan-taneous effects and consistently improved walking across a range of conditions for the individual in our study,” said Conor Walsh, the Paul A. Maeder Professor of Engineering and Applied Sciences at SEAS and co-corresponding author of the study.

The research demonstrates the potential of soft robotics to treat this frustrating and potentially dangerous symptom of Parkinson’s disease and could allow people living with the disease to regain not only their mobility but their independence.

For over a decade, Walsh’s Biodesign Lab at SEAS has been developing assistive and rehabilitative robotic technologies to improve mobility for individuals’ post-stroke and those living with ALS or other diseases that impact mobility. Some of that technology, specifically an exosuit for post-stroke gait retraining, received support from the Wyss Institute for Biologically Inspired Engineering, and Harvard’s Office of Technology Development coordinated a license agreement with ReWalk Robotics to commercialize the technology.

In 2022, SEAS and Sargent College received a grant from the Massachusetts Technology Collaborative to support the development and translation of next-generation robotics and wearable technologies. The research is centered at the Move Lab, whose mission is to support advances in human performance enhancement with the collaborative space, funding, R&D infrastructure, and experience necessary to turn promising research into mature technologies that can be translated through collaboration with industry partners. This research emerged from that partnership.

“Leveraging soft wearable robots to prevent freezing of gait in patients with Parkinson’s required a collaboration between engineers, rehabilitation scientists, physical therapists, biomechanists and apparel designers,” said Walsh, whose team collaborated closely with that of Terry Ellis,  Professor and Physical Therapy Department Chair and Director of the Center for Neurorehabilitation at Boston University.

Leveraging soft wearable robots to prevent freezing of gait in patients with Parkinson’s required a collaboration between engineers, rehabilitation scientists, physical therapists, biomechanists and apparel designers.

The team spent six months working with a 73-year-old man with Parkinson’s disease, who — despite using both surgical and pharmacologic treatments — endured substantial and incapacitating freezing episodes more than 10 times a day, causing him to fall frequently. These episodes prevented him from walking around his community and forced him to rely on a scooter to get around outside.

In previous research, Walsh and his team leveraged human-in-the-loop optimization to demonstrate that a soft, wearable device could be used to augment hip flexion and assist in swinging the leg forward to provide an efficient approach to reduce energy expenditure during walking in healthy individuals.

Here, the researchers used the same approach but to address freezing. The wearable device uses cable-driven actuators and sensors worn around the waist and thighs. Using motion data collected by the sensors, algorithms estimate the phase of the gait and generate assistive forces in tandem with muscle movement.

The effect was instantaneous. Without any special training, the patient was able to walk without any freezing indoors and with only occasional episodes outdoors. He was also able to walk and talk without freezing, a rarity without the device.

“Our team was really excited to see the impact of the technology on the participant’s walking,” said Jinsoo Kim, former PhD student at SEAS and co-lead author on the study.

During the study visits, the participant told researchers: “The suit helps me take longer steps and when it is not active, I notice I drag my feet much more. It has really helped me, and I feel it is a positive step forward. It could help me to walk longer and maintain the quality of my life.”

“Our study participants who volunteer their time are real partners,” said Walsh. “Because mobility is difficult, it was a real challenge for this individual to even come into the lab, but we benefited so much from his perspective and feedback.”

The device could also be used to better understand the mechanisms of gait freezing, which is poorly understood.

“Because we don’t really understand freezing, we don’t really know why this approach works so well,” said Ellis. “But this work suggests the potential benefits of a ’bottom-up’ rather than ’top-down’ solution to treating gait freezing. We see that restoring almost-normal biomechanics alters the peripheral dynamics of gait and may influence the central processing of gait control.”

The research was co-authored by Jinsoo Kim, Franchino Porciuncula, Hee Doo Yang, Nicholas Wendel, Teresa Baker and Andrew Chin. Asa Eckert-Erdheim and Dorothy Orzel also contributed to the design of the technology, as well as Ada Huang, and Sarah Sullivan managed the clinical research. It was supported by the National Science Foundation under grant CMMI-1925085; the National Institutes of Health under grant NIH U01 TR002775; and the Massachusetts Technology Collaborative, Collaborative Research and Development Matching Grant.

Source:

The research is published in Nature Medicine.
Source Leah Burrows
Harvard John A. Paulson. School of Engineering and Applied Sciences

Carbon U Profil (c) vombaur GmbH & Co. KG
19.09.2023

"After all, a spaceship is not made off the peg."

Interview with vombaur - pioneers in special textiles
Technical narrow textiles, custom solutions, medium-sized textile producer and development partner for filtration textiles, composite textiles and industrial textiles: vombaur. Digitalisation, sustainability, energy prices, pioneering work and unbroken enthusiasm – Textination spoke to two passionate textile professionals: Carl Mrusek, Chief Sales Officer (CSO), and Johannes Kauschinger, Sales Manager for Composites and Industrial Textiles, at vombaur GmbH, which, as well as JUMBO-Textil, belongs to the Textation Group.
 

Interview with vombaur - pioneers in special textiles
Technical narrow textiles, custom solutions, medium-sized textile producer and development partner for filtration textiles, composite textiles and industrial textiles: vombaur. Digitalisation, sustainability, energy prices, pioneering work and unbroken enthusiasm – Textination spoke to two passionate textile professionals: Carl Mrusek, Chief Sales Officer (CSO), and Johannes Kauschinger, Sales Manager for Composites and Industrial Textiles, at vombaur GmbH, which, as well as JUMBO-Textil, belongs to the Textation Group.
 
If you look back at your history and thus to the beginnings of the 19th century, you will see a ribbon manufactory and, from 1855, a production of silk and hat bands. Today you produce filtration textiles, industrial textiles and composites textiles. Although you still produce narrow textiles today, the motto "Transformation as an opportunity" seems to be a lived reality at vombaur.
 
Carl Mrusek, Chief Sales Officer: Yes, vombaur has changed a few times in its almost 220-year history.  Yet the company has always remained true to itself as a narrow textiles manufacturer. This testifies to the willingness of the people in the company to change and to their curiosity. Successful transformation is a joint development, there is an opportunity in change. vombaur has proven this many times over the past almost 220 years: We have adapted our product portfolio to new times, we have built new factory buildings and new machinery, we have introduced new materials and developed new technologies, we have entered into new partnerships – as most recently as part of the Textation Group. We are currently planning our new headquarters. We are not reinventing ourselves, but we will go through a kind of transformation process with the move into the brand new, climate-friendly high-tech space.

 

Could you describe the challenges of this transformation process?
 
Johannes Kauschinger, Sales Manager for Composites and Industrial Textiles: A transformation usually takes place technically, professionally, organisationally and not least – perhaps even first and foremost – culturally. The technical challenges are obvious. Secondly, in order to manage and use the new technologies, appropriate expertise is needed in the company. Thirdly, every transformation entails new processes, teams and procedures have to be adapted. And finally, fourthly, the corporate culture also changes. Technology can be procured, expertise acquired, the organisation adapted. Time, on the other hand, cannot be bought. I therefore consider the greatest challenge to be the supply of human resources: In order to actively shape the transformation and not be driven by development, we need sufficient skilled workers.

 

Visiting your website, the claim "pioneering tech tex" immediately catches the eye. Why do you see your company as a pioneer, and what are vombaur's groundbreaking or pioneering innovations?

Carl Mrusek: With our unique machine park, we are pioneers for seamless circular woven textiles. And as a development partner, we break new ground with every order. We are always implementing new project-specific changes: to the end products, to the product properties, to the machines. It happens regularly that we adapt a weaving machine for a special seamless woven shaped textile, sometimes even develop a completely new one.
 
With our young, first-class and growing team for Development and Innovation led by Dr. Sven Schöfer, we repeatedly live up to our promise of "pioneering tech tex" by developing special textile high-tech solutions with and for our customers. At the same time, we actively explore new potentials. Most recently with sustainable materials for lightweight construction and research into novel special filtration solutions, for example for the filtration of microplastics. A state-of-the-art textile technology laboratory is planned for this team in the new building.

 

The development of technical textiles in Germany is a success story. From a global perspective, we manage to succeed with mass-produced goods only in exceptional cases. How do you assess the importance of technical textiles made in Germany for the success of other, especially highly technological industries?

Carl Mrusek: We see the future of industry in Europe in individually developed high-tech products. vombaur stands for high-quality, reliable and durable products and made-to-order products. And it is precisely this – custom-fit products, instead of surplus and throwaway goods – that is the future for sustainable business in general.

 

What proportion of your production is generated by being project-based as opposed to a standard range, and to what extent do you still feel comfortable with the term "textile producer"?

Johannes Kauschinger: Our share of special solutions amounts to almost 90 percent. We develop technical textile solutions for our customers' current projects. For this purpose, we are in close contact with the colleagues from our customers' product development departments. Especially in the field of composite textiles, special solutions are in demand. This can be a component for space travel – after all, a spaceship is not manufactured off the peg. We also offer high-quality mass-produced articles, for example in the area of industrial textiles, where we offer round woven tubulars for conveyor belts. In this sense, we are a textile producer, but more than that: we are also a textile developer.

 

In August, Composites Germany presented the results of its 21st market survey. The current business situation is viewed very critically, the investment climate is becoming gloomier and future expectations are turning negative. vombaur also has high-strength textile composites made of carbon, aramid, glass and hybrids in its portfolio. Do you share the assessment of the economic situation as reflected in the survey?

Carl Mrusek: We foresee a very positive development for vombaur because we develop in a very solution-oriented way and offer our customers genuine added value. This is because future technologies in particular require individual, reliable and lightweight components. This ranges from developments for the air taxi to wind turbines. Textiles are a predestined material for the future. The challenge here is also to offer sustainable and recyclable solutions with natural raw materials such as flax and recycled and recyclable plastics and effective separation technologies.

 

There is almost no company nowadays that does not use the current buzzwords such as climate neutrality, circular economy, energy efficiency and renewable energies. What is your company doing in these areas and how do you define the importance of these approaches for commercial success?

Carl Mrusek: vombaur pursues a comprehensive sustainability strategy. Based on the development of our mission statement, we are currently working on a sustainability declaration. Our responsibility for nature will be realised in a very concrete and measurable way through our new building with a green roof and solar system. In our product development, the high sustainability standards – our own and those of our customers – are already flowing into environmentally friendly and resource-saving products and into product developments for sustainable projects such as wind farms or filtration plants.

 

Keyword digitalisation: medium-sized businesses, to which vombaur belongs with its 85 employees, are often scolded for being too reluctant in this area. How would you respond to this accusation?

Johannes Kauschinger:

We often hear about the stack crisis at the present time. Based on this, we could speak of the stack transformation. We, the small and medium-sized enterprises, are transforming ourselves in a number of different dimensions at the same time: Digital transformation, climate neutrality, skilled labour market and population development, independence from the prevailing supply chains. We are capable of change and willing to change. Politics and administration could make it a bit easier for us in some aspects. Key words: transport infrastructure, approval times, energy prices. We do everything we can on our side of the field to ensure that small and medium-sized enterprises remain the driving economic force that they are.

 

 

How do you feel about the term shortage of skilled workers? Do you also take unconventional paths to find and retain talent and skilled workers in such a specialised industry? Or does the problem not arise?

Carl Mrusek: Of course, we are also experiencing a shortage of skilled workers, especially in the industrial sector. But the development was foreseeable. The topic played a major role in the decision to move together with our sister company JUMBO-Textil under the umbrella of the Textation Group. Recruiting and promoting young talent can be better mastered together – for example with cross-group campaigns and cooperations.

 

If you had to describe a central personal experience that has shaped your attitude towards the textile industry and its future, what would it be?

Johannes Kauschinger: A very good friend of my family pointed out to me that we live in an area with a very active textile industry, which at the same time has problems finding young talents. I visited two companies for an interview and already on the tour of each company, the interaction of people, machines and textiles up to the wearable end product was truly impressive. In addition, I was able to learn a profession with a very strong connection to everyday life. To this day, I am fascinated by the wide range of possible uses for textiles, especially in technical applications, and I have no regrets whatsoever about the decision I made back then.

Carl Mrusek: I came into contact with the world of textiles and fashion at a young age. I still remember the first time I went through the fully integrated textile production of a company in Nordhorn with my father Rolf Mrusek. Since then, the subject has never left me. Even before I started my studies, I had made a conscious decision to pursue a career in this industry and to this day I have never regretted it, on the contrary. The diversity of the special solutions developed in the Textation Group fascinates me again and again.

 

vombaur is a specialist for seamless round and shaped woven narrow textiles and is known throughout the industry as a development partner for filtration textiles, composite textiles and industrial textiles made of high-performance fibres. Technical narrow textiles from vombaur are used for filtration – in the food and chemical industries, among others. As high-performance composite materials, they are used, for example, in aircraft construction or medical technology. For technical applications, vombaur develops specially coated industrial textiles for insulation, reinforcement or transport in a wide range of industrial processes – from precision mechanics to the construction industry. The Wuppertal-based company was founded in 1805. The company currently employs 85 people.

Sectors

  • Aviation & Automotive
  • Sports & Outdoor   
  • Construction & Water Management
  • Safety & Protection   
  • Chemistry & Food
  • Plant construction & electronics   
  • Medicine & Orthopaedics

 

Photo dayamay Pixabay
21.08.2023

Composites Germany: Investment climate cloudy

  • Results of the 21st Composites Market Survey
  • Critical assessment of the current business situation
  • Future expectations turn negative
  • Expectations for application industries vary
  • Growth drivers with only slight shifts
  • Composites index points in different directions

This is the 21st time that Composites Germany (www.composites-germany.de) has identified the latest performance indicators for the fibre-reinforced plastics market. The survey covered all the member companies of the umbrella organisations of Composites Germany: AVK and Composites United, as well as the associated partner VDMA.

As before, to ensure a smooth comparison with previous surveys, the questions in this half-yearly survey have been left unchanged. Once again, the data obtained in the survey is largely qualitative and relates to current and future developments in the market.

  • Results of the 21st Composites Market Survey
  • Critical assessment of the current business situation
  • Future expectations turn negative
  • Expectations for application industries vary
  • Growth drivers with only slight shifts
  • Composites index points in different directions

This is the 21st time that Composites Germany (www.composites-germany.de) has identified the latest performance indicators for the fibre-reinforced plastics market. The survey covered all the member companies of the umbrella organisations of Composites Germany: AVK and Composites United, as well as the associated partner VDMA.

As before, to ensure a smooth comparison with previous surveys, the questions in this half-yearly survey have been left unchanged. Once again, the data obtained in the survey is largely qualitative and relates to current and future developments in the market.

Critical assessment of current business situation
After consistently positive trends were evident in the assessment of the current business situation in 2021, this slipped in 2022. For the third time in a row, the current survey shows pessimistic assessments. The reasons for the negative mood are manifold. However, the main drivers are likely to be the still high energy and commodity prices. In addition, there are still problems in individual areas of the logistics chains as well as a restrained consumer climate. Despite rising registration figures, the automotive industry, the most important application area for composites, has not yet returned to its former volume. This also illustrates the change in strategy of European OEMs to move away from volume models towards high-margin vehicle segments. The construction industry, the second central area of application, is currently in crisis. Although the order books are still well filled in many cases, new orders are often not forthcoming. High in-terest rates and material costs combined with a high cost of living are placing a heavy burden on private construction in particular. A real decline in turnover of 7% is currently expected for the construction industry in 2023.

The assessment of the business situation of their own company is also increasingly pessimistic. The picture is particularly negative for Germany. Almost 50% of respondents (44%) are critical of the current business situation. The view of global business and Europe is somewhat more positive. Here, "only" 36% and 33% of the respondents respectively assess the situation rather negatively.

Future expectations turn negative
Following the rather pessimistic assessment of the current business situation, future business expectations also turn negative. After an increase in the last survey, the cor-responding indicators for the general business situation are now clearly pointing down-wards. The respondents are also more pessimistic about their own com-pany's future expectations.

The participants apparently do not expect the situation to improve in the short term. It is also noticeable here that the view of Germany as a region is more critical in relation to Europe and the global economy. 22% of the respondents expect a negative develop-ment in Germany. Only 13% expect the current situation to improve. The indicators for Europe and the world are better.

Investment climate clouds over
The currently rather cautious assessment of the economic situation and the pessimistic outlook also have an impact on the investment climate.
Whereas in the last survey 40% of the participants still expected an increase in person-nel capacity, this figure is currently only 18%. On the other hand, 12% even expect a decline in the area of personnel.

The share of respondents planning to invest in machinery is also declining. While 71% of respondents in the last survey expected to invest in machinery, this figure has now fallen to 56%.
 
Expectations of application industries differ
The composites market is characterised by strong heterogeneity, both in terms of materials and applications. In the survey, the participants were asked to give their assessment of the market development in different core areas. The expectations are extremely varied.

The weaknesses already described in the most important core markets of transport and construction/infrastructure are clearly evident. Growth is expected above all in the wind energy and aviation sectors. Expectations about future market developments, on the other hand, are significantly more positive than the figures presented here might suggest.

Growth drivers with only slight shifts
The paradigm shift in materials continues. While in the first 13 surveys the respondents always named CFRP as the material from which the main growth impulses for the com-posites sector are to be expected, the main impulses are now assumed to come from GRP or across all materials. There is a slight regional shift. At present it is mainly North America that is expected to provide the main growth impulses for the industry. Europe and Asia are losing ground slightly.

Composites index points in different directions
The numerous negative influences of recent times are now also reflected in the overall composites index. All indicators are weakening. Both the current and the future assessment are turning negative.  

The total volume of composites processed in Europe in 2022 was already slightly down compared to 2021. After a good first quarter of 2022, there is currently a clear cooling of activity. It remains to be seen whether it will be possible to counteract the negative development. Targeted intervention, including by political decision-makers, would be desirable here. However, this cannot succeed without industry/business. Only together will it be possible to further strengthen Germany's position as a business location and to maintain or expand its position against the backdrop of a weakening global economy. There are still very good opportunities for composites to expand their market position in new and existing markets. However, the dependence on macroeconomic developments remains. The task now is to open up new market fields through innovations, to consistently exploit opportunities and to work together to further implement composites in existing markets. This can often be done better together than alone. With its excellent network, Composites Germany offers a wide range of opportunities.

Source:

Composites Germany
c/o AVK-TV GmbH

08.03.2023

Composites Germany presents results of 20th market survey

  • General economic developments are dampening mood in composites industry
  • Future expectations are optimistic
  • Investment climate has remained stable
  • Varying expectations for application industries
  • Growth drivers have remained unchanged
  • Composites Index is pointing in different directions

This is the 20th time that Composites Germany has identified the latest performance indicators for the fibre-reinforced plastics market. The survey covered all the member companies of the umbrella organisations of Composites Germany: AVK and Composites United, as well as the associated partner VDMA.  

  • General economic developments are dampening mood in composites industry
  • Future expectations are optimistic
  • Investment climate has remained stable
  • Varying expectations for application industries
  • Growth drivers have remained unchanged
  • Composites Index is pointing in different directions

This is the 20th time that Composites Germany has identified the latest performance indicators for the fibre-reinforced plastics market. The survey covered all the member companies of the umbrella organisations of Composites Germany: AVK and Composites United, as well as the associated partner VDMA.  

General economic developments are dampening mood in composite industry
Like all industries, the composite industry has been affected by strong negative forces in recent years. The main challenges over the last few years have been the Covid pandemic, a shortage of semiconductors, supply chain problems and a sharp rise in the price of raw materials. Furthermore, there have been numerous isolated effects that added to the pressure on the industry.

The main challenges during the past year were primarily a steep increase in energy and fuel prices and the cost of logistics. In addition, the war in Ukraine put a further strain on supply chains that had already been weakened.

Overall, the stock market prices for both electricity and petroleum products are currently showing a clear downward trend. However, the significantly lower prices have not yet percolated from manufacturers and buyers to the end customer.

The aforementioned effects have further dampened the mood in the composites industry. The index assessing the current general business situation in Germany and Europe has dropped even further than before. However, the assessment of the global situation is somewhat more positive.

Despite this generally negative assessment of the current situation, companies are moving in a somewhat more positive direction in the assessment of their own business situations. The companies that were surveyed rated their own positions more positively than in the last survey.

Future expectations are optimistic
The expectations on future market developments are showing a very positive picture. After a significant drop in the last survey, the indicators for the general business situation are now displaying a clear upward trend again. Moreover, respondents were far more optimistic about their own companies’ future prospects.

Investment climate remaining stable
The investment climate has remained at a stable level. Nearly half of the companies surveyed are planning to employ new staff over the next six months. As before, about 70% of respondents are either considering or planning machine investments. Unlike in the previous survey, this value has remained almost unchanged.

Varying expectations for application industries
The composites market is highly heterogeneous in terms of both materials and applications. In the survey, respondents were asked to assess the market developments of different core areas. Expectations turned out to be extremely diverse.

The most important application segment for composites is the transport sector. The number of new registrations of passenger cars has been declining in recent years. This is where we can see OEMs moving away from volume models and opting for more profitable mid-range and premium segments. In this year’s survey, this shows itself in relatively cautious expectations for this segment.

The currently rather pessimistic outlook for the construction industry is leading companies to expect major slumps in this sector, in particular. The building sector, in particular, often reacts rather slowly to short-term economic fluctuations and has long been relatively robust towards the aforementioned crises. Now, however, it seems that this area, too, is being affected by negative influences.

The pessimistic outlook on the sports and leisure sector can be explained by a rather pessimistic view of consumer behaviour.

Expectations about future market developments, on the other hand, are significantly more positive than the figures presented here might suggest.

Growth drivers still stable
As before, the current survey shows Germany, Europe and Asia as the global regions expected to deliver the most important growth stimuli for the composites segment, with Europe playing a key role for many of the respondents.

Where materials are concerned, we are seeing a continuation of the ongoing paradigm shift. Whereas, in the first 13 surveys, respondents always believed that the composites segment would receive its prevailing growth stimuli from CRP, there is now an almost universal expectation that the most important stimuli will be coming from GRP or from all the materials.

Composites Index points in different directions
Despite the many negative influences that have occurred recently, composites appear to be in good shape for the future. Thanks to excellent market developments in 2021, they have almost reached their pre-pandemic level. The outlook for market developments in 2022 have not been finalised but are showing a less positive trend for last year.

Nevertheless, there are many indications to suggest that the generally positive development of the composite industry over the last few years is set to continue. In the medium term, structural changes in the transport sector will open up opportunities for composites to gain a new foothold in new applications. Major opportunities can be seen in areas of construction and infrastructure. Despite the rather weak market situation, these areas offer enormous opportunities for composites, due to their unique properties which predestine them for long-term use. The main assets of these materials are their durability, their almost maintenance-free use, their potential for use in lightweight construction and their positive impact on sustainability. Furthermore, one major growth driver is likely to be the wind industry, provided that it meets the politically self-imposed targets for the share of renewable energies in power consumption.

Overall, the Composites Index shows a restrained assessment of the current situation, whereas the assessment of the future situation is clearly positive. Respondents are apparently optimistic about the future, reflecting the assessment mentioned above: Composites have been used in industry and in serial production for several decades and, despite numerous challenges, they are set to provide immense potential for exploring new areas of application.

The next Composites Market Survey will be published in July 2023.

Source:

Composites Germany

photo: pexels
26.07.2022

Composites Germany – Results of the 19th Market Survey

  • Current crises are dampening mood in composites industry
  • Pessimistic outlook
  • Subdued investment climate
  • Varying expectations for application industries
  • GRP is still a growth driver
  • Composites Index continues to decline

This is the 19th time that Composites Germany has identified the latest performance indicators for the fibre-reinforced plastics market. The survey covered all the member companies of the three major umbrella organisations of Composites Germany: AVK, Leichtbau Baden-Württemberg and the VDMA Working Group on Hybrid Lightweight Construction Technologies.

As before, to ensure a smooth comparison with the previous surveys, the questions in this half-yearly survey have been left unchanged. Once again, the data obtained in the survey is largely qualitative and relates to current and future developments in the market.

  • Current crises are dampening mood in composites industry
  • Pessimistic outlook
  • Subdued investment climate
  • Varying expectations for application industries
  • GRP is still a growth driver
  • Composites Index continues to decline

This is the 19th time that Composites Germany has identified the latest performance indicators for the fibre-reinforced plastics market. The survey covered all the member companies of the three major umbrella organisations of Composites Germany: AVK, Leichtbau Baden-Württemberg and the VDMA Working Group on Hybrid Lightweight Construction Technologies.

As before, to ensure a smooth comparison with the previous surveys, the questions in this half-yearly survey have been left unchanged. Once again, the data obtained in the survey is largely qualitative and relates to current and future developments in the market.

Current crises are dampening mood in composites industry
Both the economy in general and industry in particular are struggling with numerous challenges at the moment. The Covid-19 pandemic has now had a negative impact for over two years and is still affecting a range of segments of the composites industry. One area that has been hit especially hard by the resulting losses is the mobility sector. Another major strain has been a sharp rise in energy costs recently. Above all, we can expect price increases in fuel and gas to become a central issue over the next few months. In addition, there are still problems along international supply chains, coupled with steep increases in raw material prices, partly due to bottlenecks in the supply. The war in Ukraine has put an additional strain on many business sectors, affecting their supply chains, in particular.

In the current survey, both these and other effects have had a major negative impact on the mood in the composites industry.

The assessment index for the current general economic situation is showing a clear decline.

Compared to the last survey, the assessment of the respondents’ own business situations has dropped significantly and for the first time in eighteen months. However, this decline has been far less severe than during the onset of the Covid-19 pandemic.

Pessimistic outlook
Furthermore, there has been a substantial decline in expectations for the future market development. The key figures for the general economic situation have been declining sharply and have reached an all-time low since the beginning of the survey. The respondents are also less optimistic about future expectations for their own companies.

However, respondents are less extreme when assessing the business situations of their own companies. Despite negative spikes, this curve is far less steep, showing that respondents are expecting less dramatic effects on their own companies than on the industry as a whole.

Subdued investment situation
Although, as expected, the investment climate has also become subdued, it should be noted that, in all, expectations are still relatively high. 70% of all respondents believe that machine investments are possible, or they are planning for it. This figure is somewhat lower than in the previous market survey, but it shows a far less dramatic development than the other factors mentioned above .

Varied expectations for application industries
We already mentioned the high level of heterogeneity of applications in the composite sector. In the survey, respondents were asked to provide assessments of market developments in various core sectors.

Their expectations clearly differ substantially from one another.

The proportion of pessimistic expectations has generally been rising for all application industries. While these expectations are almost entirely within a single-digit range, there has been a clear rise in the proportion of those expecting a deterioration of the market in the various application industries. Similar to the last surveys, major drops are expected above all for the automotive, aviation and mechanical engineering sectors. For the first time, however, we can now also see rather negative expectations on the infrastructure and building sector. Yet this is a segment which often reacts quite slowly to temporary economic fluctuations and has so far shown itself to be relatively resilient towards the above-mentioned crises. It remains to be seen whether such forebodings will come true, or whether the construction industry will continue to hold its own in the face of the current negative forces.

Growth drivers remain stable
Geographically, the survey shows that the most important growth stimuli for the composites segment are expected to come from Germany, Europe and Asia.

Where materials are concerned, we are seeing a continuation of the ongoing paradigm shift. Whereas, in the first 13 surveys, respondents always mentioned CRP as the material with the most important growth drivers in its environment, the most important stimuli are now being expected to come consistently either from GRP or from all materials.

Composites Index continues to decline
The industry is currently going through an extremely tense and difficult period, characterised by rising costs, supply chain issues, lack of availability of certain semifinished products and raw materials, increasing political instability and very pessimistic expectations for the future. All the relevant indicators of the current composites survey are pointing downwards at the moment. After some slight recovery over the last 18 months, the Composite Index has therefore clearly been weakening this time and has been dropping to new low points, especially concerning future expectations.

Industry in general, but particularly also Germany’s composite industry, has always shown itself to be very resilient towards crises and has often cushioned negative developments quickly. The total production volume for composites in Europe last year already reached its pre-crisis level of 2019. Germany continues to be the most important manufacturing country in Europe, with a market share of nearly 20%. Hopefully, the slowdown in the coming months will be less severe than expected and the composites industry will remain on an upward trajectory. We will continue to be optimistic, as composites are highly diverse and therefore a key material of the future.

The next Composites Market Survey will be published in January 2023.

Source:

Composites Germany

Photo: pixabay
17.05.2022

The industrial future needs climate-neutral process heat

IN4climate.NRW publishes discussion paper

Not only private households, but above all industrial companies have a high demand for heat. On the way to climate neutrality, greater focus must be placed on the supply of process heat to the industry - especially in the industrial state of North Rhine-Westphalia (NRW). This is shown by the discussion paper of the climate protection think tank IN4climate.NRW.

In 2020, process heat accounted for a large percentage of industrial energy demand - 67 percent of the energy consumed by German industry - and is still predominantly supplied by fossil fuels (BMWi 2021a). That's almost 20 percent of Germany's total energy demand. No wonder: Whether glass, metal, cement or paper are melted, forged, fired or dried - all these processes require process heat. And in some cases up to a temperature of 3,000 °C.

IN4climate.NRW publishes discussion paper

Not only private households, but above all industrial companies have a high demand for heat. On the way to climate neutrality, greater focus must be placed on the supply of process heat to the industry - especially in the industrial state of North Rhine-Westphalia (NRW). This is shown by the discussion paper of the climate protection think tank IN4climate.NRW.

In 2020, process heat accounted for a large percentage of industrial energy demand - 67 percent of the energy consumed by German industry - and is still predominantly supplied by fossil fuels (BMWi 2021a). That's almost 20 percent of Germany's total energy demand. No wonder: Whether glass, metal, cement or paper are melted, forged, fired or dried - all these processes require process heat. And in some cases up to a temperature of 3,000 °C.

In the discussion paper "Process heat for a climate-neutral industry (Prozesswärme für eine klimaneutrale Industrie)", IN4climate.NRW formulates approaches and recommendations for action for a process heat transition. A total of thirteen partners of the initiative have signed the paper.

Samir Khayat, Managing Director of NRW.Energy4-Climate: "The switch to sustainable process heat supply is one of the decisive factors in ensuring that the transformation of industry can succeed. With the IN4climate.NRW initiative, we are bringing together the expertise from science, politics as well as industry, and developing concrete strategies to put climate neutrality in industry into practice."

Various figures illustrate the need for action: Only 6 percent of the energy required for process heat has so far been covered by renewable energies. Electricity also currently accounts for only 8 percent - as an energy source, it is still far from emission-free in today's electricity mix, but must become so in the future through the switch to 100 percent renewables.

NRW alone needs 40 percent of the process heat required by the whole of Germany
Tania Begemann, Project Manager Industry and Production at NRW.Energy4Climate and author of the paper: "The sustainable conversion of process heat has always been an important and urgent topic at IN4climate.NRW, but it becomes even more explosive in times of a global energy crisis. It is estimated that NRW alone requires 40 percent of the process heat required by the whole of Germany. In order to remain economically strong and an industrial state in the long term, it is therefore of particular importance for NRW to become independent of fossil process heat sources in the near future. We would like to draw attention to this with this paper. At the same time, this enormous challenge also offers NRW the opportunity to become a pioneer."

How can this be accomplished? The discussion paper shows central approaches and recommendations for action:

  • Increase efficiency: The development and use of high-temperature heat pumps should be specifically promoted within the framework of pilot plants and concepts. In addition, companies should be supported in the development and implementation of concepts that minimize process temperatures and use waste heat within the company.
  • Promote renewable heat sources: Local, renewable energy sources such as deep geothermal energy and solar thermal energy can be an important component of climate-neutral process heat supply and at the same time reduce the reliance on energy imports. Where renewables can supply industrial heating needs, they should be used. These forms of energy should therefore be supported in a targeted manner through inquiries and tenders.
  • Increase renewable electricity: The electrification of processes and applications is the prerequisite for the energy transition. Expanding renewable power generation along with a solid power grid, creating competitive prices for green power, and developing flexible systems are therefore key tasks.
  • Promote storable alternative energy sources: To be able to generate process heat even when renewable energies are not available, industry needs large quantities of storable energy carriers. In particular, sustainable hydrogen must be available at competitive prices and the necessary conditions, such as a transport and storage infrastructure, must be created. In addition to hydrogen, biomass is a valuable and storable energy carrier and raw material at the same time. This limited resource must therefore be used in a targeted and efficient manner.

The climate-neutral generation of process heat is of great importance for the whole of Germany, but especially for the industrial state of North Rhine-Westphalia, and at the same time represents a major challenge. The heat transition in industry requires an overall systemic and supraregional view and strategy development. On the one hand, such strategies should take into account the interaction of different sectors. On the other hand, they should include all heat requirements - from buildings to industry. In this paper, decision-makers from politics, industry and society will find initial reference points and impulses for this important, common task.

The paper was developed by the IN4climate.NRW initiative under the umbrella of the NRW.Energy4Climate state organization. It is supported by the institutes Fraunhofer UMSICHT, RWTH Aachen (Chair of Technical Thermodynamics), the VDZ research institute as well as the Wuppertal Institute, the companies Amprion, Currenta, Deutsche Rohstofftechnik (German raw material technology - RHM Group), Georgsmarienhütte, Kabel Premium Pulp and Paper, Lhoist, Pilkington Germany (NSG Group) and Speira as well as the Federal Association of the German Glass Industry.

Source:

Fraunhofer Institute for Environmental, Safety and Energy Technology UMSICHT

Foto: Pixabay
12.10.2021

Making companies crisis-proof: Resilience as an extended security concept

Companies today face a variety of increasingly complex risks. Not least the pandemic has shown how crises can pose an existential threat to companies. The FReE tool of the Fraunhofer Institute for High-Speed Dynamics, Ernst-Mach-Institut, EMI, allows companies to measure their resilience and subsequently be prepared for upcoming crisis scenarios.
 

Companies today face a variety of increasingly complex risks. Not least the pandemic has shown how crises can pose an existential threat to companies. The FReE tool of the Fraunhofer Institute for High-Speed Dynamics, Ernst-Mach-Institut, EMI, allows companies to measure their resilience and subsequently be prepared for upcoming crisis scenarios.
 
Our world is highly complex and prone to disruption: Natural disasters, cyberattacks, power outages, terrorist attacks, pandemics and other crisis scenarios can threaten companies existentially. The corona pandemic has shown us how vulnerable the German economy really is: According to the Federal Statistical Office, in 2020 the economy fell into a deep recession after ten years of growth; especially in the second quarter of 2020, economic output saw a historic slump. There will be other crises after this pandemic. The classic methods of risk analysis and risk management, which only take into account expected risks, do not adequately protect companies against major losses.

“Companies often only consider the most likely scenarios rather than focusing on possible crisis events,“ says Daniel Hiller, Head of business unit Security and Resilience at Fraunhofer EMI in Freiburg. Teams at Fraunhofer are establishing resilience as a new security concept to help prepare organizations and companies for crises. The results of their research work include the online tool Fraunhofer Resilience Evaluator FReE and the KMU-Lagebild software, both designed to enable companies to measure and evaluate their resilience and to carry out a resilience analysis before, during and after a disruptive event.
 
The five-stage concept “Prepare, Prevent, Protect, Respond and Recover”
The online tool FReE allows companies to plan resilience strategically, to implement the abstract concept in their company and to put it into practice on management level. FReE is based on the five-stage concept “Prepare, Prevent, Protect, Respond and Recover.”  

The software comes with a list of 68 questions related to the five resilience stages. The answers provide the company with some initial information needed to assess resilience. The five stages are ordered chronologically, starting with a what-if scenario. During this Prepare stage companies prepare for disruptive situations, which helps avert damage using preventive measures during the Prevent stage.

“An aluminum processing plant, for example, might want to protect its premises with security fences and cameras, because thieves usually break in at night to steal aluminum,“ says Hiller, illustrating the first two stages using a classic example. The Protect stage, as the name suggests, aims to protect; this might include safeguarding important infrastructures or buildings with additional concrete layers or walls. If it was not possible to stave off the disaster, the Respond stage comes into play. It is now important to quickly identify the cause and extent of the damage and to preserve critical supply functions. After the incident, companies should systematically draw lessons from the crisis in order to be better able to avert future risks and to boost their resilience in a cyclical iterative process – researchers call this stage Learn and Adapt.
 
The FReE tool takes the user through the list of questions, which are ordered chronologically into the sections before, during and after a disruption and cover all company divisions. These including personnel, finance, infrastructure and technology. The tool allows you to filter by division during the evaluation process. “For example, a controller can set the filter such that only results related to finance are shown,” says Hiller. Possible questions include: “Is there a disaster manager in the event of a disruption?“, “What are their qualifications and powers?” or “What are the financial reserves for emergencies?” The evaluation is shown in the radar chart, with the worst result being at zero percent in the graticule.

FReE is available in three versions: The free web-based quick version includes 15 questions. The full version, which includes the complete list of 68 questions, is available on a project basis. The accompanying consulting project is based on the paid version. As part of the consulting project, Hiller and his team work together with the companies to develop appropriate measures to boost resilience and eliminate weak spots. Furthermore, additional questions can be added to the FReE tool to adapt it to the needs of specific industries. Many SMEs are already using the quick version and are planning to update it to the full version.

KMU-Lagebild project
While FReE enables companies to assess their resilience on their own, the KMU-Lagebild project supports them in carrying out a comprehensive resilience assessment. The researchers model all procedures and processes on the computer using the available data. By inputting hypothetical disruption scenarios, you can see how the system reacts to them and which countermeasures have to be taken. “By asking yourself not only what the most likely disruptions are, but also what potential incidents there are, you broaden your view of the risks. What’s more, resilient companies exhibit a high level of adaptability and flexibility,” says Hiller in summary.

More information:
SMEs resilience corona crisis
Source:

Fraunhofer-Institut für Kurzzeitdynamik, Ernst-Mach-Institut, EMI [Fraunhofer Institute for High-Speed Dynamics, Ernst-Mach-Institut, EMI]

Photo: Pixabay
03.08.2021

Composites Germany presents results of the 17th Composites Market Survey

  • Highly positive rating of current business situation
  • Future expectations are optimistic
  • Varied expectations for application industries
  • Still the same growth drivers

This is the seventeenth time that Composites Germany has identified the latest KPIs for the fibre-reinforced plastics market. The survey covered all the member companies of the three major umbrella organisations of Composites Germany: AVK (Industrievereinigung Verstärkte Kunststoffe e.V.), Leichtbau Baden-Württemberg and the VDMA Working Group on Hybrid Lightweight Construction Technologies.

As before, to ensure a smooth comparison with the previous surveys, the questions in this half-yearly survey have been left unchanged. Once again, the data obtained in the survey is largely qualitative and relates to current and future market developments.

  • Highly positive rating of current business situation
  • Future expectations are optimistic
  • Varied expectations for application industries
  • Still the same growth drivers

This is the seventeenth time that Composites Germany has identified the latest KPIs for the fibre-reinforced plastics market. The survey covered all the member companies of the three major umbrella organisations of Composites Germany: AVK (Industrievereinigung Verstärkte Kunststoffe e.V.), Leichtbau Baden-Württemberg and the VDMA Working Group on Hybrid Lightweight Construction Technologies.

As before, to ensure a smooth comparison with the previous surveys, the questions in this half-yearly survey have been left unchanged. Once again, the data obtained in the survey is largely qualitative and relates to current and future market developments.

Highly positive rating of current business situation
After ratings of the current business situation had been steadily declining for nearly two years in succession, last year’s survey already displayed a trend reversal towards a more positive outlook. This positive trend has now continued in the latest survey, with entirely positive ratings for all three regions (Germany, Europe and worldwide). For ex-ample, 80% described the current general business situation as either positive or indeed very positive.

Moreover, unlike in the last survey, this more optimistic assessment applies not only to the general business situation, but also to the respondents’ own businesses, as they gave even more positive ratings than last year.     

There are currently quite a few challenges in the industrial environment. In many cases, the Covid-19 pandemic, for example, has merely receded, but has not disappeared.      
Business models have been and are still requiring adjustments. In some cases, supply chains have been severely disrupted and there are still some serious bottlenecks. The blockage of the Suez Canal by the Ever Given has once again highlighted the vulnerability of international commerce.

Shortages of raw materials, sharp increases in the prices of many raw materials and, most recently, a shortage of chips are having a major impact on various application industries. Nevertheless, the overall picture in the composites in-dustry is extremely optimistic. Similarly positive ratings were last achieved in the autumn 2018 and spring 2019 surveys.

Future expectations are optimistic
The positive prevailing mood is further reinforced by positive expectations for the future. A consistently optimistic picture emerged when respondents were asked about their ex-pectations for future business developments. For example, more than 80% of respond-ents are expecting the business situation in Europe to improve over the next six months. The pattern is similar for the other regions.

Varied expectations for application industries
Expectations on selected application industries vary substantially. As in the previous survey, significant declines are expected, above all, in automotive, aviation and wind energy. However, we can see that the proportion of respondents giving more pessimistic assessments has once again declined significantly.
Whereas, in the last sur-vey, 46% were expecting to see the situation get worse in aviation, this value has now dropped to a “mere” 17%. In the automotive sector, it has dropped from 17% (second half of 2020) to only 14%.

Two areas of application, in particular – infrastructure/construction and sports/leisure – have long been seen by many respondents as major growth stimulants for the composites industry. Even in times of a more difficult industrial environment, these two areas are currently proving to be especially robust.

GRP is still a growth driver
As before, the current market survey shows Germany, Europe and Asia as the global regions expected to deliver the most important growth stimuli for the composites segment. Expectations for Asia, on the other hand, have declined somewhat in favour of Europe. Where materials are concerned, we are seeing a continuation of the ongoing paradigm shift.      

Respondents are still convinced that CRP (carbon fibre reinforced plastic) is losing ground as a growth driver. However, GRP (glass fibre reinforced plastic) is now ranking as the most important material for the third time in succession. A large number of respondents have also mentioned the area entitled “Across All Segments” this time.

Composites are still relatively young materials with a great deal of potential. It remains exciting to see to what extent composites will continue to emerge as alternative materials and whether they can benefit from the major forthcoming developments (e.g. alternative drives, a growing demand for sustainability, alternative power sources, 5G, etc.).
The next Composites Market Survey will be published in January 2022. 

(c) STF Swiss Textile & Fashion Institute
23.02.2021

Sustainability Management in Textiles - Interview with Sonja Amport, Director of STF

Contact restrictions, mandatory use of face masks, home office: The Coronavirus has turned our daily lives upside down and reduced public life almost to zero. The impact of the pandemic has even further in-creased the existing pressure for action to achieve the Sustainable Development Goals. And that is why, it is not surprising that the issues of sustainability, climate protection and digitization are gaining ground in the industry's and consumers' awareness. New management qualities are required.

Textination talked to Sonja Amport, Director of the STF Swiss Textile & Fashion Institute, about the new training course CAS Sustainability Management in Textiles. After career experiences in the industry and in associations, the business economist with a master's degree in International Management has been contributing her knowledge of textiles, education, business administration, as well as marketing and sales to STF with vigor and passion since 2015.

Contact restrictions, mandatory use of face masks, home office: The Coronavirus has turned our daily lives upside down and reduced public life almost to zero. The impact of the pandemic has even further in-creased the existing pressure for action to achieve the Sustainable Development Goals. And that is why, it is not surprising that the issues of sustainability, climate protection and digitization are gaining ground in the industry's and consumers' awareness. New management qualities are required.

Textination talked to Sonja Amport, Director of the STF Swiss Textile & Fashion Institute, about the new training course CAS Sustainability Management in Textiles. After career experiences in the industry and in associations, the business economist with a master's degree in International Management has been contributing her knowledge of textiles, education, business administration, as well as marketing and sales to STF with vigor and passion since 2015.

The history of the STF Swiss Textile & Fashion Institute began in 1881. In this year Pablo Picasso was born and Billy the Kid was shot. The Tales of Hoffmann by Jacques Offenbach was premiered and Thomas Alva Edison built the world's first electric power station. The Breuninger department store opened at Stuttgart's market square and Rudolph Karstadt's first store in Wismar.
What led to the foundation of STF during this period of time and what values do you still feel committed to today?

In 1881, the textile industry in Switzerland was thriving. Companies in the sector of spinning, weaving, finishing and others burgeoned. However, there was a shortage of trained specialists who could have operated or repaired the machines. This is why the companies teamed up and founded the STF Swiss Textile & Fashion Institute - a place for education and training of specialists for the Swiss textile and clothing industry. For this reason, the STF is still organized as a cooperative today. Therefore, we are still committed to the values of competence, customer orientation, innovation, inspiration and passion to this day.

If you had to introduce your educational institution in 100 words to someone who doesn't know the Schweizerische Textilfachschule: How does the school define itself today and on which fields of activity does it focus?
The STF Swiss Textile & Fashion Institute stands for sustainable educational competence covering the entire life cycle of a textile, fashion or lifestyle product. With the "STF-LAB", the STF positions itself as an educational service provider with three business fields. The core field is "Education", where the STF offers numerous training and further education courses, from basic education to bachelor's and master's degrees. In the "Incubator & Makerspace" (STF Studio), the main focus is on shared infrastructure, mutual inspiration and the thereby together achieved progress. In the third business field, "Think Tank & Consulting", the school acts as a think tank, where experts can be "hired" and part-time management is offered.

Keyword life-long education: What further education programs does the STF offer for the textile and clothing industry, even after a successful degree?
Which industry sectors and which countries are you focusing on?

Firstly, we offer a variety of informal modular courses for the textile and clothing industry as well as retail, in which one can achieve a good overview of a specific topic within 45 lessons. Such as: Welding & Bonding, Smart & Functional Textiles, Start-up in Fashion or the Steiger Stitch Module, where you learn to program your own knitting designs and then knit them on a "Shared Machine" at STF. We also offer two-week intensive summer courses each year, for example in Sustainable Fashion Design. In terms of formal education, I can recommend our master’s program in Product Management Fashion & Textile in German or our two CAS in Sustainability Management in Textiles. Once with face-to-face classes in German and once via e-learning in English. At the moment, we are focusing our programs on Germany, Austria and Switzerland (DACH region). Our internationalization strategy was abruptly stopped due to Covid-19. With our English master's programs, we were focusing particularly on the Indian and Chinese markets We are now strategically repositioning ourselves with English language courses and will start marketing again from 2022 onwards. The goal is to provide flexible, modular master's programs with a high e-learning component, so that costs remain moderate and travelling can be reduced.

Sustainability has changed from a buzzword to a matter of course: The latest OTTO Trend Study even says, that sustainable consumption has entered the mainstream society. What does this mean for the textile and clothing industry? Are the companies positioned in terms of personnel in such a way, that they have professionally incorporated this complex of topics into their service portfolio?
Swiss companies have recognized, that they only have a chance against foreign competitors, if they are capable of innovation, consistently operating in a niche and can stand out through sustainable production. Sustainability is therefore an absolutely central USP. With this in mind, many companies are dealing this and, of course, also send their employees to us for further training.

The STF offers - so far being the only one in the German-speaking area - an internationally recognized further education in the field of Sustainability Management in Textiles as a Certificate of Advanced Studies CAS. Which sub-areas from design, production, process optimization to marketing does the certificate cover?
The STF offers the internationally recognized University of Applied Sciences certificate in collaboration with SUPSI, the Scuola Universitaria Professionale della Svizzera Italiana in Ticino.

In the degree program, we look from a holistic perspective and at the entire value chain of a textile, i.e. from design to production and to marketing, global challenges, where sustainability acts as a multilateral solution. In addition, the normative and strategic management of sustainability, topics related to social responsibility as well as initiatives and standards for the textile industry are highlighted. An important element of the CAS are raw materials and products, i.e. not only sustainable fibers but also fabrics or the use of chemical agents. Last but not least, aspects around biodiversity, animal welfare, marketing, labeling as well as possible future scenarios and best practice examples are highlighted.

Who could be interested in the CAS Sustainability Management in Textiles and why? What impact can the certificate have on a career?
The CAS is attractive for managers who are generally concerned about the strategic orientation of a company, as well as for specialist employees in design, product development, purchasing, sales or quality management who are responsible for operationalizing the sustainability strategy. And of course we always welcome young designers with their own fashion labels willing to break new, sustainable grounds and to stand out from the rest. The push in professional life is strongly related to one's own personality. So far, however, all graduates have found attending the further education program to be extremely beneficial for their own career paths.

What about the formal aspects of the CAS? For example, are there selection criteria, by when do you have to register, what does the curriculum look like, and what are the fees for attendants?
We start the educational courses at the end of August each year. Early registration, preferably by mid-May, is recommended to secure a place. In the face-to-face course, 120 lessons take place in Zurich and Ticino, costs of CHF 5,900. -, including teaching materials and examination fees, can be expected. In the e-learning course, with a few days of on-site attendance, the content is taught synchronously by Microsoft Teams, usually by the same lecturers. Here, the fee is CHF 5,600.

These costs do not include personal expenses as well as travel and accommodation costs.

Those who are interested can find the facts & figures on our homepage (available in German only):
(www.stf.ch/kurse/cas or www.stf.ch/kurse/cas-online)

The COVID-19 pandemic has clearly shown us the limitations of mobility. How have you responded to this as an educational institution?
Physical limitations can easily be overcome with e-learning. One of the reasons why our classes continued regularly throughout the pandemic period. For the period after Covid-19, we are planning, in addition to face-to-face study modules, further online-only seminars, such as our CAS-Online. These will be offered increasingly in English as well. We are also currently testing possible forms of hybrid lessons. Meaning, while some are educated on-site in Zurich, people who have to travel a long way, such as those from Germany, Austria and Switzerland (DACH region), can attend the lessons virtually and live from a distance.

The past year has left its mark on the textile and apparel industry. When you look back on a year of "state of emergency" - what positive experiences do you take with you, where do you see a need for improvement?
It was definitely a year of a state of emergency! One positive aspect is, that we at STF were ready and able to teach online from day one of the lockdown. The learners, students and my team all showed the greatest understanding and flexibility. But as an institute in the textile, fashion and lifestyle sector, teaching also thrives on visual materials. Being able to feel and smell the yarns and fabrics, as well as to discuss the experiences in person, are important learning experiences. It is definitely a challenge to implement such key learning elements online. Overall, Covid-19 has catapulted us forward as an institution in regards to the topic of digitization by what feels like two years. However, I would be grateful if we could return to normality as soon as possible and to an everyday life with "less distance".

Breaking new ground means willingness to make decisions, overcoming fears - and thus courage to fail. Not every project can succeed. In retrospect, which decision that you made for the STF profile are you particularly pleased about?
I'm proud to say that most of the projects we tackle are successful. There is almost always a way. Sometimes, as you move forward, you just have to adjust the direction a bit to get where you want to go. A groundbreaking innovation was certainly the modularization of (almost) all degree programs. Students can therefore benefit from a wide range of choices and create their own curriculum.

A second decision I'm grateful for was that, as a small institute, we invested a lot in expanding our digital capabilities and infrastructure at a very early stage, which we are now benefiting from. With very well-trained lecturers and a learning platform, a VM platform and modern 3D software in various subject areas, we consider ourselves a pioneer in e-learning and digitalization across Europe. Capabilities, which also pay off in terms of sustainability.

The interview was conducted by Ines Chucholowius, Managing Director of Textination GmbH

 

Further information:

Foto: Pixabay
01.04.2020

COVID-19 | Strengthening ambulant Home Care

... to relieve the Burden on Hospitals

In order to relieve the clinics in the coming weeks and months in the fight against COVID-19, ambulant care, for example of home-ventilated patients by homecare companies, must not be neglected.

"Homecare companies that provide patients with respiratory therapies, artificial nutrition and other vital medical aids in their home environment are part of the critical infrastructure and must now also be strengthened. We also need a protective umbrella for this ambulant care of seriously chronically ill patients", demanded BVMed Managing Director Dr. Marc-Pierre Möll. Together with 15 other associations, BVMed has presented a corresponding position paper on the topic of "Relieving the burden on clinics through safe outpatient care with medical aids" in the "Interest Group for the Provision of Medical Aids" (IGHV).

The IGHV paper lists the following demands, among others:    

... to relieve the Burden on Hospitals

In order to relieve the clinics in the coming weeks and months in the fight against COVID-19, ambulant care, for example of home-ventilated patients by homecare companies, must not be neglected.

"Homecare companies that provide patients with respiratory therapies, artificial nutrition and other vital medical aids in their home environment are part of the critical infrastructure and must now also be strengthened. We also need a protective umbrella for this ambulant care of seriously chronically ill patients", demanded BVMed Managing Director Dr. Marc-Pierre Möll. Together with 15 other associations, BVMed has presented a corresponding position paper on the topic of "Relieving the burden on clinics through safe outpatient care with medical aids" in the "Interest Group for the Provision of Medical Aids" (IGHV).

The IGHV paper lists the following demands, among others:    

  • Auxiliary means providers must be considered as a central stabilizer of outpatient care when distributing protective equipment.
  • Compensation payments must - analogous to the regulations for hospitals and doctors - also extend to service providers and manufacturers of medical aids.
  • The providers and manufacturers of assistive devices are system-relevant partners of outpatient care and as such part of the critical infrastructure. They must be involved in the corresponding exemption regulations and support measures.

 "Homecare professionals need medical protective equipment because they provide care directly to the patient. It is important to recognize and promote this vital patient care in the home environment or care facilities as part of the critical infrastructure," says BVMed Managing Director Möll.

The homecare companies organized at BVMed are increasingly reporting massive problems in the procurement of the necessary protective equipment such as protective masks and glasses. If the necessary medical devices can no longer be procured, the nursing staff of the homecare companies are thus unable to provide outpatient care for this often-geriatric patient group. "The patients would then have to be admitted to hospitals, which is absolutely counterproductive in the current situation," BVMed already complained in mid-March in a letter to the Federal Government Commissioner for Nursing Care.
The additional expenses for coronavirus-related additional expenses of the providers of medical aids should also be reimbursed to them.

Analogous to the regulations for hospitals, the homecare companies also require a corresponding surcharge for medical protective equipment for cases in which protective clothing must be used due to an infection or a suspected case.

More information:
corona virus BVMed
Source:

BVMed

03.12.2019

INDUSTRY AND SCIENCE JOINTLY CALL FOR PROMOTION OF HYDROGEN TECHNOLOGIES

Climate protection is one of the major challenges of our time. It is becoming increasingly clear that a substantial transformation of industrial value chains and production processes is needed in order to meet the climate protection targets of the Paris Agreement. Carbon-neutral hydrogen will play a decisive role in this transformation: the discussion paper published jointly by industrial stakeholders and scientists shows the crucial relevance of hydrogen for the energy transition, outlines the challenges associated with the development of the necessary infrastructure and also addresses policymakers by providing clear recommendations for action.

IN4climate.NRW publishes its first discussion paper.

Climate protection is one of the major challenges of our time. It is becoming increasingly clear that a substantial transformation of industrial value chains and production processes is needed in order to meet the climate protection targets of the Paris Agreement. Carbon-neutral hydrogen will play a decisive role in this transformation: the discussion paper published jointly by industrial stakeholders and scientists shows the crucial relevance of hydrogen for the energy transition, outlines the challenges associated with the development of the necessary infrastructure and also addresses policymakers by providing clear recommendations for action.

IN4climate.NRW publishes its first discussion paper.

National and global energy and climate protection scenarios make it clear that carbon-neutral hydrogen will be key for energy transition in the future. Hydrogen is of vital importance for climate-neutral production in the chemical and steel industries. It can also replace fossil fuels both in industry and in the transport and mobility sectors. It is easy to transport and store, thus making a significant contribution towards sector coupling. In the future, therefore, a high demand for hydrogen is expected – according to current scenarios this could amount to more than 600 terawatt-hours per year.

“Due to its central location in Europe and the unique potential it offers in terms of industry and research, North Rhine-Westphalia is an ideal model region and starting point for developing a hydrogen economy in Germany and Europe,” explains Professor Manfred Fischedick, Vice President of the Wuppertal Institute and head of the working group on hydrogen at IN4climate.NRW. Eight industrial companies (AirLiquide, Amprion, BP, Covestro, Open Grid Europe, RWE, Shell and thyssenkrupp) and four research institutes (the Wuppertal Institute, Fraunhofer UMSICHT, BFI and IW Köln) together have developed the paper. The authors see hydrogen as the key to success in terms of industrial transformation and a climate-neutral future. At the same time, hydrogen offers great opportunities for economic growth in NRW and Germany – with an estimated potential added value running into billions and a high potential for future-proof jobs.

All the companies contributing to the discussion paper are already involved in projects which promote hydrogen technologies and thus set the course for a key role for hydrogen in the future. The projects focus, for instance, on carbon-neutral steel production, the production of hydrogen on an industrial scale using electrolysis, the development of the transport infrastructure by converting natural gas pipelines, the use of green hydrogen in refineries, and the promotion of sector coupling.

New hydrogen strategy
“We now need the necessary regulatory conditions and positive economic incentives to make climate-neutral hydrogen accessible to the whole of the industrial sector,” explains Klaus Kesseler, Head of Climate Protection, CO2, Approvals at thyssenkrupp Steel AG. “We welcome the fact that the federal government is stressing the importance of hydrogen in its 2030 climate protection programme and compiling a national hydrogen strategy; in our opinion, the creation of an efficient transport infrastructure is of paramount importance to this strategy. Climate-neutral hydrogen is currently not competitive – the hydrogen strategy must address this problem. What is more, we need additional capacity for electricity generated from renewable energy sources to produce hydrogen,” Kesseler goes on to explain.

The paper was written by the IN4climate.NRW working group on hydrogen. The participants of the platform develop new cross-sector ideas to promote industrial climate-friendly processes and products. The discussion paper on hydrogen is the first publication from IN4climate.NRW.

 

More information:
Wasserstoff
Source:

Fraunhofer-Institut für Umwelt-, Sicherheits- und Energietechnik UMSICHT

Foto: Vlad-Vasnetsov, PIXABAY
01.10.2019

FAIR TRADE MARKET CANADA

Economy
With an average GDP growth of 2% in 2018 and 2019, Canada now resembles the word’s 10th biggest economy and is worthy of a closer look wether it could serve as a sales market for investments.

Canada’s average GDP growth of 2 % in 2018 and 2019 initiates an examination if the country could serve as a market or if an investment in the country could be of value. In particular, the service sector, the manufacturing sector, energy and raw materials and agriculture form the Canadian economy. Canada’s business centers are Vancouver, Montreal, Toronto, as well as the provinces Ontario and Quebec. The sometimes enormous distances between those regions should not be underestimated.

Economy
With an average GDP growth of 2% in 2018 and 2019, Canada now resembles the word’s 10th biggest economy and is worthy of a closer look wether it could serve as a sales market for investments.

Canada’s average GDP growth of 2 % in 2018 and 2019 initiates an examination if the country could serve as a market or if an investment in the country could be of value. In particular, the service sector, the manufacturing sector, energy and raw materials and agriculture form the Canadian economy. Canada’s business centers are Vancouver, Montreal, Toronto, as well as the provinces Ontario and Quebec. The sometimes enormous distances between those regions should not be underestimated.

An inner-Canadian trade agreement that came into effect in 2017 aims on the reduction of trade barriers among Canada’s provinces. In addition to that, an investment plan for infrastructure by the government should enable public investments in the amount of roundabout €120 Bil. by 2028. With its national climate strategy and the ratification of the Paris climate agreement, Canada also pursues an ambitious climate policy. Today, more than 50% of the needed electricity is already created by using renewable energies, even though the country has got the third-biggest energy and raw materials reserves in the world.

Due to its dependency on export, Canada is involved in many trade agreements (about a dozen bilateral free trade agreements). The North American Free Trade Agreement (NAFTA) with Canada and Mexico, which has been in existence since 1994, is expected to be renewed and replaced on January 1st 2020 by the United States-Mexico-Canada Agreement (USMCA) With the EU, Canada's second most important trading partner, the Comprehensive Economic and Trade Agreement (CETA) has been provisionally in force since 21st September 2017. Furthermore, Canada signed the Comprehensive and Progressive Trans Pacific Partnership Agreement (CPTPP) at the beginning of 2018. Besides that, there are amongst other trade agreements with the EFTA-States, as well as South Korea and the Ukraine.

Automotive parts, oil and raw materials (excluding fuels) account for more than one third of Canada's total exports. The US are the biggest customer of Canadian goods with a share of 75.9% of exports. The majority of goods being imported in Canada are motor vehicles and automotive parts; machines and chemical products. The main exporters to Canada in 2017 were the US (51.3%) and China (12.6%), followed by Mexico (6.3%) and Germany (3.2%). Germany mainly exports cars and parts and machinery to Canada and imports raw materials.

Economy Data 2017/2018 (Estimations/Forecasts)
GDP 1,820 Bil. USD (2019)
Population 37.1 Mio. (2018)
Exports to Germany 4.4 Bil. Euro
Imports from Germany 9.7 Bil. Euro

Source: GTAI, AHK, AA

Fair market
The close economic relations with the US are also reflected in the exhibition industry. For Canadian exhibitors and visitors, it does not make much of a difference in terms of time and logistics whether a trade show takes place in the neighbouring United States or in Canada. Therefore, many of them take advantage of the opportunity to participate in international fairs in the US. However, some Canadian trade fairs are among the industry's leading trade shows in North America or even worldwide. These include, for instance, the GPS Global Petroleum Show (oil and gas industry) and the Buildings Show (construction industry), but also the PDAC (commodities) and Canada's Farm Progress Show (agriculture) fairs. For exhibitors and visitors from the US and from all over the world, participation at these fairs is indispensable. In addition to the international fairs, there are various regional fairs, which are mainly used by local companies of specific industries.
 
Just as in the US, in Canada it is common for trade fairs to be either organized by trade associations or in cooperation with a trade fair organizer. It also makes sense in Canada to first test the interest in one's own products at a trade show and, in a second step, to decide on a branch or a sales partner. Canadian trade fair visitors are accessible and relaxed, which facilitates the first conversation. The stand construction is usually less expensive than in Germany and the exhibition halls are more compact.

Since the mid-1970s, the Canadian Association of Exposure Management (CAEM) has represented the interests of the Canadian exhibition industry. The members are organizations or persons organizing trade fairs, consumer exhibitions or similar events. Fair-related service providers can become associated members. Among other, the association provides its members with ‘Best Practice Guidelines’ for health and safety. As a partner of the International Association of Exhibitions and Events (IAEE), CAEM also offers specific courses for the Canadian trade fair industry as part of the Certified in Exhibition Management (CEM).
 
Fairs und Organizers 
The Association of the German Trade Fair Industry (AUMA) approximately lists around 40 fairs in Canada every year. The majority of these events takes place in Toronto, followed by Montreal, Vancouver and Calgary.

Similar to the US, most of the fairs are being organized by the industry associations. Fairs and accompaniment-events are one of the key services for their members, but also the main source of income of the associations. With the main emphasis on metalworking and processing, the Society of Manufacturing Engineers organizes among other the FabTech Fair Canada. The vast majority of organizers only hosts one fair per year. The Canadian Institute of Mining, Metallurgy & Petroleum (CIM), for instance, organizes the CIM Annual Convention (Mining) annually at changing places. The Society of Petroleum Engineers organizes the ATCE – Annual Technical Conference and Exhibition fair (Petrochemistry) - and the Woodworking Network carries out the WMS - Woodworking Machinery & Supply Expo (Woodworking).
 
Also, there are for-profit fair organizers, that host different fairs in Canada. The British company Informa PLC for instance has been active on the Canadian market since the takeover of the fair Fan Expo Canada in 2010. Over the years, the enterprise continuously extended its portfolio among other with the takeover of the company MMPI Canada. Dmg events also organizes various trade fairs in Canada, for example the trade show GPS - Global Petroleum Show & Conference. In the field of food and beverage the French company COMEXPOSIUM organizes the trade fair SIAL Canada. The activities of Messe Frankfurt GmbH and Deutsche Messe AG in the Canadian market are explained in more detail in the section "German Organizers".

Year Fairs in Canada*
2020 41
2019 46
2018 44
2017 43
2016 39
2015 41

* listed in AUMA fair database

German Organizers
The Messe Frankfurt GmbH has been active in Canada since 2005. Part of the Portfolio are two fairs, that take place simultaneously, the Waste & Recycling Expo Canada and the Municipal Equipment Expo.

Since 2014 the Deutsche Messe AG is represented in Canada by its subsidiary Hannover Fairs with the CanWEA fair (wind energy). The fair has been organized annually in collaboration with the Candian Wind Energy Association. Another cooperation with the solar industry association (Canadian Solar Industries Association) concerned the organization of the solar Canada fair, which was being held until 2019. The two fairs are being merged from 2020 on as Electricity Transformation Canada. In addition to that the Truck World fair is being organized in cooperation with Newcom Business Media every two years.

Contact
AHK Kanada
Deutsch-Kanadische Industrie- und Handelskammer  Canadian German Chamber of Industry and Commerce Inc.  
480 University Avenue
Suite 1500
Toronto, Ontario M5G 1V2
Phone +1 416 598 33 55
Fax: +1 416 598 18 40
E-Mail: Info.toronto@germanchamber.ca  
Website: http://kanada.ahk.de
 
CAEM Canadian Association of Exposition Management
E-Mail: info@caem.ca
Website: https://caem.ca/
 
Germany Trade & Invest (GTAI)
E-Mail: info@gtai.de  
Webseite: www.gtai.de
 
Auswärtiges Amt
Botschaft der Bundesrepublik Deutschland Postadresse:
P.O. Box 379, Postal Station „A“ Ottawa, Ontario  K1N 8V4
Phone: +1 613-232-1101
Fax: +1 613-780-1527
Website: https://canada.diplo.de/ca-de

AUMA
Christine Zander  
Referent global markets
Regions: North America, Latin-America, Subsahara-Africa, South East Asia, Australia; Voting of foreign trade fair participations, EU-topics
Phone: +49 30 24000-125
Fax: +49 30 24000-320
E-Mail: c.zander@auma.de

 

 

China Gerd Altmann, Pixabay
17.09.2019

FAIR MARKET CHINA

The People's Republic of China has experienced unprecedented economic growth since the late 1970s, with average double-digit growth rates. Over the past 10 years, the country has become the export world champion and holds the position as the second largest economy after the USA for almost as long. Along with the economic boom, modern China faces major challenges, including high wage increases, massive environmental problems and overcapacity in many industrial sectors.
 

The People's Republic of China has experienced unprecedented economic growth since the late 1970s, with average double-digit growth rates. Over the past 10 years, the country has become the export world champion and holds the position as the second largest economy after the USA for almost as long. Along with the economic boom, modern China faces major challenges, including high wage increases, massive environmental problems and overcapacity in many industrial sectors.
 
Unlike at the beginning of the opening policy more than 40 years ago, when foreign investors with the appropriate technology and know-how were targeted, China is now pursuing a strategy to strengthen the domestic market. With the support of the "Made in China 2025" decree adopted in 2015, the Middle Kingdom is to become one of the leading industrial nations in three ten-year programs by 2045. In doing so, the government is focusing on promoting innovation, increasing production efficiency, optimizing the industrial structure and "green" production. Key sectors such as robotics, medical technology, electromobility and modern agricultural technology are defined as particularly eligible. The development of Industry 4.0 is also of great importance.

Economic data 2018/2019* (estimates and forecasts)
GDP      USD 14,217 billion*
Population    1,395.4 billion
Exports    USD 2,487.4 billion
Exports to Germany EUR 106.3 billion
Imports USA 2,135.6 Mrd. billion
Imports from Germany EUR 93.1 billion 

    Source: GTAI, Ministry of Foreign Affairs    

China's regions have developed at different rates. Although the economically strong regions at the east and southeast coast of the country generate about half of the annual GDP, the areas in central and western China are recovering dynamically. With the "go-west" policy, since the turn of the millennium, the Chinese government has been increasingly working to promote and develop the western regions, increasing the attractiveness of the affected regions to foreign investment and business settlements. 

Another ambitious project is designed for decades: The “One Belt and One Road” initiative, i.e. the revival of the "Silk Road", which connects more than 60 states in Asia and Europe via land and water. Planned and already implemented billion investment in the construction of ports, railways and telecommunications equipment. Opportunities for German companies exist above all for providers of special equipment in rail, shipping, port and aviation technology. 
 
German-Chinese economic relations have developed very well in recent decades. At the beginning of 2014, the first Chinese Chamber of Commerce (CHKD) in Europe was founded in Berlin to promote the intensification of trade relations. Since 2011, Germany and China have been conducting regular government consultations that include comprehensive strategic partnerships.  

In 2018, German exports to China amounted to EUR 93 billion. Imports from China today amount to more than EUR 100 billion. With a trade volume of about EUR 200 billion in 2018, Germany is by far China's most important European trading partner. For Germany, the People's Republic of China is again the most important trading partner in Asia and the third most important worldwide. The main products supplied to China are machinery, motor vehicles and automotive parts, electrical engineering and chemical products. Around 5,200 German companies are based in China; around 900 Chinese companies have settled in Germany. 
          
Trade Fair Industry
Although China's economy is slowing, the world's second-largest economy continues to grow. Investments worth billions in infrastructure, housing, climate and environmental protection, combined with the construction and expansion of trade fair venues, have made China the most important trade fair venue in Asia, and this position is undisputed. Especially in cities such as Beijing and Shanghai, the professionalism of the trade fair organizers is high, above all because of the numerous international cooperation. 
 
The fairs in Beijing, Shanghai and Guangzhou continue to characterize the Chinese fair landscape. Beijing as an important trade fair location is characterized by its proximity to political decision-makers and the extensive expansion of infrastructure. The majority of the major trade fairs take place in Shanghai and the concentration of international organizers is high.  

The increased reorientation of the Chinese economy on the domestic market also influences the further development of the Chinese trade fair landscape, as the exhibition industry is increasingly turning to the service sector, digitization, automation, health, education and high-quality consumption.  

The "New Silk Road" project also has a major influence on the Chinese trade fair industry: Chinese organizers are increasingly conducting trade fairs and trade fair participations in countries that are to be linked via the Silk Road. In 2018, 76 trade fair organizers were involved in 718 trade fairs in 33 countries, an increase of around 14% compared to the previous year. Most of the fairs were classified as multi-sector and machine-building exhibitions. With an increase of 19% compared to the previous year, the majority of the exhibition-related projects were realized in Russia.

Country Number of Fairs Exhibitors from China
Russia 132 3,870
India 89 3,129
United Arab Emirates 82 3,906
Turkey 30 1,728
Thailand 47 1,641

Since 2015, the Chinese State Council has been pursuing the strategy of making the domestic trade fair industry more international and transparent by 2020. For example, the approval of new trade fairs is to be gradually decentralized and responsibility transferred to the provinces. There is a noticeable professionalization of trade fairs outside the traditional trade fair locations of Beijing, Shanghai and Guangzhou. In addition, China has developed into the world's largest e-commerce market, i.e. online platforms are used as distribution channels for products. This development is also increasingly affecting trade fairs as a marketing instrument, as traditional aspects of trade fairs are virtualized.   
 
The main problem for the Chinese trade fair industry remains the great complexity of the Chinese trade fair market with its many trade fair offerings, which vary greatly in terms of quality. In addition, the "Go West" strategy of the Chinese government to promote and develop the western regions has resulted in a large number of trade fair centers that are often not profitable due to their low capacity utilization. In 2018, for example, around 9.83 million m2 of exhibition space is said to have been available in 164 exhibition centers in China. More than half of the exhibition grounds had a utilization rate of less than 10%. The competition between trade fair locations for trade show themes and thus exhibitors and visitors lead to overlapping themes and schedules. Sufficient information or independently collected data on space utilization, exhibitor and visitor numbers are scarce and make it difficult for everyone involved to make the right trade fair selection.

Trade fair cities and exhibition venues
In China, many large exhibition centers have been built during the last 10 years. In 2018, 164 exhibition centers with a hall area capacity of 9.83 million m² were counted. That were 11 exhibition centers or 480,000 m² more than in 2017. Shanghai is the most important exhibition hub in the country - two of the largest exhibition centers are located here.

The 10 largest fairgrounds in China (more than 100,000 m²)
Venue     Gross hall size in m²
National Exh. & Conv. Ctr (NECC), Shanghai 400,000
China Import & Export Fair Complex, Guangzhou 338,000
Kunming Dianchi Intern. Conv. & Exh. Centre 300,000
Western China International Expo City, Chengdu 205,000
Chongqing International Expo Centre 200,000
Shanghai New International Expo Centre (SNIEC) 200,000
Wuhan International Expo Centre 150,000
Nanchang Greenland International Expo Center 140,000
Xiamen International Conference & Exhibition Center 140,000
GD Modern International Exhibition Center, Houjie 130,000

Additional fairgrounds were built over the last years e.g.in the provinces Shandong and Guangdong. With a covered exhibition area of 1.54 million m2 spread over 21 fair grounds the southern province Guangdong takes the top position in China.

German Engagement
In a comparison of countries, the People's Republic of China takes first place concerning German trade fair organizers’ self-organized events abroad. The concepts of these events are based on the standards of leading international trade fairs in Germany. Almost all major German trade fair organizers are active in China. By far the most attractive market is the economic metropolis of Shanghai.

Outside the leading trade fair cities of Shanghai, Beijing and Guangzhou, German organizers are active in Chengdu, Changsha, Foshan, Nanjing, Shenzhen, Wuhan, Qingdao and Xian. 

Year Number GTQ** China (without Hongkong) Shanghai
2019* 324 86 51
2018 321 88 51
2017 300 83 50
2016 296 84 49
2015 295 84 49

* preliminary
**Self-organized events by German trade fair organizers are advertised by AUMA with the label "German Trade Fair Quality Abroad" (GTQ). 
Source: AUMA database
 
Foeign Trade Fair Program 
In the PRC, German companies can present themselves at numerous well-established trade fairs under the umbrella brand "made in Germany" within the Foreign Trade Fair Program. The trade fair participations in the form of German Pavilions cover a large part of the capital goods sector, such as mechanical engineering, food and packaging machinery, automotive supply industry, plumbing, heating, air conditioning, agricultural technology, health care to chemical and environmental engineering. But also, furniture, fashion and consumer goods fairs have been an important part of the program for many years. China is the most important trade fair venue for German companies within the Foreign Trade Fair Program, with Shanghai remaining by far the most important trade fair location.

Contacts
Delegation of German Industry and Commerce Beijing
E-Mail: info@bj.china.ahk.de 
Homepage: http://www.china.ahk.de

Delegation of German Industry and Commerce Shanghai
E-Mail: office@sh.china.ahk.de  
Homepage: http://www.china.ahk.de

Delegation of German Industry and Commerce Guangzhou
E-Mail: info@gz.china.ahk.de  
Homepage: http://www.china.ahk.de

Embassy of the Federal Republic of Germany
E-Mail: embassy@peki.diplo.de  
Homepage: http://www.peking.diplo.de

AUMA e.V.
Natalja Winges
Manager
Regions: Eastern Europe, Central and East Asia
Tel.: +49 30 24 000 124 Fax: +49 30 24 000 320
E-Mail: n.winges@auma.de

More information:
China trade fairs
Source:

AUMA Association of the German Trade Fair Industry

Textildruckerei Mayer: Innovation management in Swabian © Textildruckerei Heinrich Mayer GmbH
03.09.2019

CEO Michael Steidle (Textildruckerei Mayer): Innovation Management in Swabian

  • “Keep it up! is not an option"

The textile printing company Mayer is a family business on the Swabian Alb. As a leader in textile printing, in screen, rouleaux, rotary, sublimation and flock printing and as well as in 3D coating, the enterprise is increasingly applying its leading expertise to the field of technical textiles. An in-house quality management system ensures the traceability of all production processes, an environmental portfolio the efficient use of energy, sustainability and resources. Textination talked to Managing Director Michael Steidle.

  • “Keep it up! is not an option"

The textile printing company Mayer is a family business on the Swabian Alb. As a leader in textile printing, in screen, rouleaux, rotary, sublimation and flock printing and as well as in 3D coating, the enterprise is increasingly applying its leading expertise to the field of technical textiles. An in-house quality management system ensures the traceability of all production processes, an environmental portfolio the efficient use of energy, sustainability and resources. Textination talked to Managing Director Michael Steidle.

Textildruckerei Heinrich Mayer GmbH is a family business that has been active in textile printing and finishing for 45 years. If you had to introduce yourself in 100 words to someone who doesn't know the company, what makes you unique?
Over the past ten years or so, our family-owned company based in rural Baden-Wurttemberg has changed from a classic textile printing company into a system supplier. A central precondition for this is our knowledge of our own strengths. We rely on proven printing solutions. We do not rush into exchanging them with the latest trend. Instead, we examine whether another, innovative application can be found for them. Or whether one it is possible to combine the tried and tested with a new approach. For example, we were able to solve electronic requirements by printing technology. This area is our second focus. I am a Master of electronic engineering and completed my apprenticeship at Bizerba, a worldwide leading specialist in industrial weighing and labeling technologies. My wife brought me to the textile industry.

In which product area do market and customers challenge you in particular? And on which socially relevant areas do you see a particularly great need for innovation in the upcoming 10 years? What is your assessment that textile finishing will be able to offer solutions?
Mobility is an issue that will be of great concern to all of us in the coming years. In this area trump is what brings little weight, can be produced in a resource-saving way and is easy to shape. All these requirements are met by textile carrier materials and composites. However, textiles as a pure material are still not well-known in public and in our target industries. This understanding should be promoted.

Were fashion and clothing yesterday and do hybrid product developments like your ceramic-coated high-tech fabrics represent the future? When would the company name have to be adjusted, and how long will you keep your broad range of products and services?
In any case, it is true that the textile market, especially the clothing sector, is becoming smaller and smaller in Germany, while the market for technical textile solutions is growing. Of course, this also has an impact on our business and our priorities. Textiles are now found in so many products - we would never have dreamed about before!

As far as the company name is concerned, we have discussed it extensively. We decided to keep it because it is still right. The textiles we talk about are mostly a functional material, but they still remain textiles. And the technology with which we manufacture our high-tech coatings continues to be the printing technology ...

"Without innovation no future" - In five years time, you celebrate the company’s 50th anniversary, with which fundamental corporate decisions will you then have secured the future of your customers and employees?
You already mentioned the landmark decision: "Innovation, innovation, innovation." We can secure our future through innovation only. This means that we must constantly question ourselves and be prepared to be widely interested in attending trade fairs and exhibitions and find out what people are looking for.

Innovation manager or tinkering: What does it mean for a medium-sized family business high up on the Swabian Alb having to profile on specialties in the niche? What advantages do you see compared to large companies?
The Swabian Alb is a traditional textile region. In 1980, about 30,000 people worked here in the textile industry. In 2005 it was barely a sixth. There is not much else left to do than to look for profitable niches and to show a clear profile. Perhaps the special thing about it is that we are not alone in this. Basically, all successful textile companies in our region have undergone a similar process.

As a small - and owner-managed - company, we have the shortest and fastest decision-making channels. That makes us more flexible than a big company. A budget is not questioned five times, but it is decided. If we make a trial, we can evaluate it in the evening and react the very next day. If something doesn't work, we don't need a meeting – then that's it.

At the same time, we do not automatically have a budget for research and development. We first have to carve this out elsewhere. And we do so in the knowledge that it can also be for the trash can. Within the framework of this budget, entrepreneurs have the greatest possible freedom.

To break new ground means decisiveness, overcoming fears - and thus the courage to fail. Not every project can succeed. Which entrepreneurial decision are you particularly glad to have made in retrospect? What makes you proud?
That's easy (Michael Steidle laughs)! We have realized a company’s request that has driven us for months, which in the end has also awakened personal ambition. That was the introduction to these technical coatings, the key and door opener for technical textiles in general. In doing so, I revived old resources, almost by chance. Meaning: my knowledge in electronics. That's when I realized that with a textile you can do completely different things. When you see the finished product on sale after two or three years, it makes the whole team proud!

Every man for himself, God for us all: With which sectors in the textile industry and from neighboring sectors do you want to get closer cooperation beyond competitive borders? For which higher-level problems do you consider this to be indispensable?
Actually, it is not so much a matter of competitive boundaries - cooperation with innovative competitors would always be good for the end product, but that is the case in every industry!

For us, cooperation with other companies in the textile chain is important, i.e. the upstream company. Let’s assume that I am looking for a special fabric for my coating, which in turn has to be made from a special yarn. Then I am already dependent on two companies. Fortunately, we have innovative companies right on our doorstep. But sometimes we have to go further to find the right partner. Characteristics such as willingness to take risks, a common entrepreneurial interest and a passion for the final product are enormously important in a successful cooperation.

Together with your customers, universities, specialist institutes and research institutes, porject-related you work on market-ready solutions. Do you think Germany is a good breeding ground for innovative entrepreneurs? What should happen to stay successful in international competition?
The cooperation with the institutes makes perfect sense; after all, it is their task to carry out research for companies that cannot shoulder such assignments on their own. This includes testing facilities as well as applying for funding, which is only possible in cooperation with research institutes. However, they are public institutions and therefore per se have a different objective than a company: We need to bring a promising idea to market as soon as possible so that it generates a return. A research institute does not have this pressure.

And Germany as a location? Germany is a brilliant location! But we have an infrastructure bottleneck: I mean roads and internet connections as well as access to funding or venture capital. That does not exist in Germany in the true sense anyway. Finding investors for an idea is therefore extremely difficult.

Let me give you an example: Over the years, I have received around 14,000 euros in subsidies for a coating innovation. An American entrepreneur had a very similar idea. He was able to raise about $ 35 million within three years through venture capital, crowd funding, and grants. In the end, he did not even know what he should spend the whole money on!

In addition, for us as a company in Germany, the large, open economic area of Europe is important!

You are the first textile printing company to be certified for screen printing as well as for rotary and rouleaux printing according to the GOTS standard. How important do you consider such certification as a unique selling point in the competition?
Such certifications are important because we work with clients in the upper and premium segments. Especially in times in which - undoubtedly justified - ever greater demands are placed on sustainable business and also the external presentation receives a steadily growing attention, we can support our clients this way. We therefore offer different printing methods, all of which are certified. One thing we have to be aware of is, that if we - and all the other members of the textile chain – charge the additional costs, the price mark-up would be so enormous that nobody would accept it anymore.

How do you feel about the willingness to perform of the succeeding generation? And who would you recommend to join the textile industry and to whom would you dissuade from it?
We work a lot with students and interns. Every year we give two students the opportunity to work and research in our company for their master's thesis. With these young talents, we often experience great commitment and the ambition to bring their own project to a meaningful completion. At the same time, it is difficult for us to fill our apprenticeships; the idea of working eight hours daily, five days a week seems daunting.

And who would I recommend to join the textile industry? For decades, we vehemently discouraged our offspring from working in the textile industry, because one said it has no future ... As a true high-tech industry, it is interesting for engineers, process engineers, chemists or electronic engenieers. Very important: for people with visions! If you are looking for the classic textile industry you have to be prepared to work worldwide and you will not be unemployed. Many companies are desperately looking for plant managers or managing directors for their non-European branches.

 

ISPO Beijing (c) Messe München GmbH
29.01.2019

ISPO Beijing CELEBRATES SUCCESSFUL ANNIVERSARY

More than 400 exhibitors representing 682 brands and approximately 30,000 trade visitors and key opinion leaders (KOLs) took part in ISPO Beijing and Alpitec China held at the China International Exhibition Center (CIEC) from January 16 to 19, 2019. This year, the most important sports trade fair in the Asia-Pacific region was jam-packed with numerous forums, trends and innovative products and services relating to winter sports, outdoors, health & fitness, and manufacturing & suppliers. Soccer also featured for the first time.

More than 400 exhibitors representing 682 brands and approximately 30,000 trade visitors and key opinion leaders (KOLs) took part in ISPO Beijing and Alpitec China held at the China International Exhibition Center (CIEC) from January 16 to 19, 2019. This year, the most important sports trade fair in the Asia-Pacific region was jam-packed with numerous forums, trends and innovative products and services relating to winter sports, outdoors, health & fitness, and manufacturing & suppliers. Soccer also featured for the first time.

“The Chinese have discovered a passion for soccer and their enthusiasm for it continues to grow. European clubs and leagues in particular are a huge source of inspiration for the emerging Chinese soccer market. ISPO Beijing has found a strong new partner in Bundesliga International for continuing to drive the soccer boom in Asia over the next few years,” says a delighted Elena Jasper, Exhibition Director ISPO Beijing. The specially created Football Activation Area played host to seven German first-league teams, namely Bayer 04 Leverkusen, Borussia Dortmund, Borussia Mönchengladbach, Eintracht Frankfurt, FC Schalke 04, VfB Stuttgart and VfL Wolfsburg. They challenged visitors to take part in various activities such as Speed Goal and Goal Wall Shooting and created a thrilling soccer atmosphere for them. The program also featured the Football Forum, which was held on the opening day of the trade fair. High-profile speakers from the clubs set out their strategies for activating the market in China and presented concepts for promoting and encouraging fresh young talents as well as ideas on brand positioning.

Winter sports continue to be popular thanks to Olympics
Winter sports have proven to be hugely popular for several years now, especially in view of the upcoming 2022 Beijing Winter Olympics. As well-known brands and exhibitors in this segment, Burton and Oakley made a welcome return to ISPO Beijing. The Market Introduction Program, designed for brands keen to penetrate the Chinese market, also focused on this area. As part of the two-day seminar program, representatives of 10 brands from across Europe, Asia and the U.S. gained a solid understanding of the specific ins and outs of the Chinese market thanks to industry experts in distribution, online and offline retail and commercial law, and made preliminary contacts.

The Asia Pacific Snow Conference was held for the 11th time in collaboration with the longstanding partner event Alpitec China, the leading trade show for mountain and winter technologies. Representatives from the technology, sports and tourism industries discussed advances being made with China’s ski resorts as well as models and measures for developing, maintaining and expanding them.

Ski Resort Tour participants were given an insight into the infrastructure of the winter sports resorts and treated to a taste of what to expect from the Olympics. Three 2022 Winter Olympics training venues and sites were on the itinerary, namely the Shougang Olympic Park, Wanlong Ski Resort and Genting Ski Resort Secret Garden. “China’s professionalism in preparing for the major sporting event is very impressive. Sports venues are being designed and built in line with the very latest standards. The Olympics will be just the start of China’s development as a winter sports nation,” says Klaus Dittrich, Chairman and CEO of Messe München.

Valuable knowledge transfer throughout all segments
An extensive supporting program was also provided for the other trade fair segments. The Sports Industry Forum focused on the topic of new investment opportunities for the sports business in China, including with regard to digitalization. Sport injuries and rehabilitation options were the main focal points of the Health & Fitness Forum. The China Climbing Report was published as part of the China Rock Summit. In the ISPO Textrends Area, international consultant for textile trends, Louisa Smith, presented the textile trends relating to materials, fibers, cuts and accessories set to take the industry by storm in the next few years. At the ISPO Award Exhibition and the ISPO Startup Village, visitors gained an overview of the most important innovative products and latest ideas to be devised by young entrepreneurs.

Creation of an advisory committee for ISPO Beijing
An international advisory committee has been set up in order to further develop and bring ISPO Beijing even more in line with the needs of the market, exhibitors and trade visitors. Representatives of exhibitors’ interests, industry representatives and partners met for the first time ever on the eve of this year’s event in order to discuss the strategic direction of the trade fair. The consensus amongst all participants was that the current format of ISPO Beijing represents a solid base with plenty of potential. New segments such as Sports Fashion and Travel should be added to the event in the future and the target group of key opinion leaders (KOLs) should be further expanded. Exchanging experience with Europe is the primary focus of interest.

The next ISPO Beijing will be held from February 12 to 15, 2020 at its new location, the China International Exhibition Center (CIEC).

For more information on ISPO Beijing, please visit https://www.ispo.com/en/beijing

Photo: Pixabay
15.01.2019

TURKISH APPAREL MANUFACTURERS ANNOUNCE INVESTMENTS

  • Capacity expansion planned by 20 percent

Istanbul (GTAI) - Several major apparel manufacturers plan to significantly expand their production capacities in 2019. The modernization of the factories is on the agenda as well.

Turkey's export-oriented clothing industry scores at European customers with good quality and above all with short delivery times. Recently, they have significantly increased their orders, according to industry sources.

The good order situation is prompting Turkish clothing manufacturers to investments. The 28 larger companies plan to spend around 100 million US dollars in 2019 to expand their capacities. This is the result of a study conducted by the Turkish business magazine Ekonomist (December 9, 2018 issue) in cooperation with the Garment Industry Association TGSD.

  • Capacity expansion planned by 20 percent

Istanbul (GTAI) - Several major apparel manufacturers plan to significantly expand their production capacities in 2019. The modernization of the factories is on the agenda as well.

Turkey's export-oriented clothing industry scores at European customers with good quality and above all with short delivery times. Recently, they have significantly increased their orders, according to industry sources.

The good order situation is prompting Turkish clothing manufacturers to investments. The 28 larger companies plan to spend around 100 million US dollars in 2019 to expand their capacities. This is the result of a study conducted by the Turkish business magazine Ekonomist (December 9, 2018 issue) in cooperation with the Garment Industry Association TGSD.

On average, the companies aimed to increase their capacity by around 20 percent in 2019, the report says. They expected their sales to increase by 15 to 35 percent.

The clothing manufacturer Taha Giyim (http://www.tahagiyim.com), supplier of LC Waikiki, plans to expand its production in the Malatya organized industrial zone. The company plans to invest a total of Turkish Lira 32.2 million (TL; about USD 6.7 million; USD 1 = 4.81 TL) in this project this year and increase its annual shirt production capacity to 2 million pieces. The company is aiming for its sales growth of 40 percent in 2019. In 2018, the estimated revenue was about T.L. 2.5 billion or about USD 520 million.

Higher production of men's outerwear
The company TYH Tekstil (http://www.tyh.com.tr), which manufactures men's outerwear in six plants, plans to expand its production capacity by 15 percent from the current 20 million units per year in 2019. Investments of TL 15 million TL are planned in Akhisar/Manisa (Western Turkey) and Ordu (Black Sea region). The company exports most of its products to the European Union. The aim is to increase deliveries to the USA. The estimated turnover of around USD 140 million in 2018 is expected to increase by 15 percent in 2019.

The manufacturer Yesim Tekstil (http://www.yesim.com), which sews for large textile companies such as Inditex, Esprit and Tommy Hilfiger, plans to double its turnover from around US$ 300 million (2018) to US$ 600 million by 2022. The technological infrastructure (industry 4.0, digitization, cloud computing) is to be expanded. The investment budget for the next five years for the procurement of machinery, plant, software and licenses totals USD 14.4 million.

Denim article manufacturer expands capacities
The manufacturer of denim articles, Calik Denim (http://www.calikdenim.com), plans to increase its production capacity by 30 percent in 2019 with a further USD 8.4 million and to push forward with the modernization of its manufacturing processes. Last year, the company stated that it had invested a total of USD 44.7 million. Calik Denim's goal is to increase its current annual capacity from 44 million meters to 60 million meters by 2020. For 2019, the company is targeting sales growth of 22 percent (2018: USD 189 million).

The company Migiboy Tekstil (http://www.migiboy.com) plans to build a fourth plant for TL 100 million in which previously imported textile raw materials should be produced. The company's goal is to triple its turnover of around TL 300 million (2018) over the next five years.

Sector network of Turkish companies abroad grows
The increasing internationalization of the clothing business is also contributing to the export success. Turkish textile trading companies have opened more than 2,000 branches abroad in recent years. The Koton company alone is growing by 30 percent annually. In 2017, the company ordered goods worth TL 1.8 billion from Turkey for its foreign business. In the foreseeable future, Koton intends to increase its procurement share from Turkey from the current 85 percent to 90 percent. Koton has 516 branches in 29 countries and employs about 10,500 people.

Hadi Karasu, President of the Industry Association (TGSD), sees potential in the German market in particular that has not yet been fully exploited. So far almost one fifth of Turkish clothing exports go to Germany. Karasu believes a share of 25 percent as possible.

In 2018, the apparel industry increased its exports by 3.6 percent to USD 17.6 billion. For 2019, the association TGSD expects an increase of 10 percent. Production is expected to increase by 3 to 4 percent.
Further information to economic situation, sectors, business practice, right, customs and advertisements in Turkey are callable under http://www.gtai.de/tuerkei

 

PIXABAY
04.12.2018

CLOTHING INDUSTRY IN CAMBODIA WITH UNCERTAIN OUTLOOK

  • Exports rise in the country's most important industrial sector.

Phnom Penh (GTAI) - Cambodia's clothing exports are growing steadily. However, two factors cloud the prospects for the future.

Cambodia's garment industry is the backbone of the Kingdom's export-oriented economy. Industry exports account for around 40 percent of the gross domestic product (GDP). More than 800,000 Cambodians are employed in over 800 companies. That is more than 85 percent of all factory workers in the country.

Apparel and footwear exports reached USD 8.0 billion in 2017, according to Cambodian customs. This represented an increase of 9.6 percent compared with 2016. Proud growth rates between 7 and almost 15 percent were already achieved in previous years. GTAI estimates on the basis of partner countries' imports an even higher export volume of around USD 12 billion.

  • Exports rise in the country's most important industrial sector.

Phnom Penh (GTAI) - Cambodia's clothing exports are growing steadily. However, two factors cloud the prospects for the future.

Cambodia's garment industry is the backbone of the Kingdom's export-oriented economy. Industry exports account for around 40 percent of the gross domestic product (GDP). More than 800,000 Cambodians are employed in over 800 companies. That is more than 85 percent of all factory workers in the country.

Apparel and footwear exports reached USD 8.0 billion in 2017, according to Cambodian customs. This represented an increase of 9.6 percent compared with 2016. Proud growth rates between 7 and almost 15 percent were already achieved in previous years. GTAI estimates on the basis of partner countries' imports an even higher export volume of around USD 12 billion.

More than 70 percent of the country's total exports of goods regularly come from the sector. Shoes accounted for exports of USD 873 million (+14.4 percent) in 2017. Foreign business with shoes has been improving for some years now and has been able to increase its share of exports to over 10 percent. With an unchanged share of 46 percent compared to the previous year, the EU continued to play a major role among the customers in 2017, followed by the USA with 24 percent.

The value-added volume of the sector is low and the road to an integrated textile industry in Cambodia is still long. Machines, raw materials and design come from abroad in the form of a CMT model ("Cut Make Trim"). Fabrics, yarns and haberdashery have to be imported in order to keep the local clothing industry "on the runway". In 2016, according to the United Nations Comtrade Database, USD 4.1 billion worth of textiles came into the country for processing - about 60 percent of which came from China. Textile imports have risen proportionally to clothing exports in recent years.

The garment industry is dominated by foreign companies, mostly from the Asian neighborhood China, Hong Kong (SVR), Singapore, Malaysia or South Korea. Many manufacturers produce to order for multinational brands such as Adidas, Puma, Gap, H&M, Marks & Spencer or Uniqlo. In principle, the complete contract manufacturing is intended for export.

Rising wages fuel fear of competition
After years of growth the sector is looking to the future with concern. The country is increasingly in danger of losing market share to its competitors - for example in Myanmar, Vietnam or Bangladesh - primarily due to rising wage costs. In January 2018, the monthly minimum wage for workers was raised to USD 170, up from USD 153. Compared to 2013, when a minimum of USD 80 was required by law, there has now been more than a doubling.

The annual agenda included regular increases of around 10 percent. According to the Cambodia Garment and Footwear Sector Bulletin of the International Labor Organization (ILO), workers who worked the full month, including overtime payments and incentives, were paid an average wage of just under USD 243 in 2017. Last year, it was USD 225.

In the past, low wages were mainly responsible for the attractiveness and competitiveness of Cambodian industry. This advantage is crumbling year after year as a result of the increase of minimum wages. An end to this politically motivated development is not in sight. The government can imagine, referring to expert recommendations, that minimum wages will be raised to USD 250 per month by 2023.

If the trend continues, companies are likely to migrate and not too many new investors will pitch their tents in Cambodia, critics warn. In 2017, sector companies invested nearly USD 270 million in 55 projects. This represented 5 per cent of the Kingdom's total investments. In the previous year, this share had been 9 percent.

Industry representatives complain that the costs grow faster than the productivity. Automation of production processes is becoming more and more urgent in order to keep up with productivity. However, both the lack of skilled workers and an infrastructure in need of improvement are serious bottleneck factors. There are also critics who are generally pessimistic about a possible automation in the sector. Cambodia could only score points through low labor cost advantages. Automated mass production is reserved for countries that have a reliable and cost-effective power supply and are closer to the sales markets.

Will the trade routes to the EU remain free?
Even more worrying would be the EU's cancellation of the preferential trading system EBA ("Everything But Arms"). Finally, the exemption of Cambodian clothing from customs duties is at stake on the main market. A discontinuation is likely to trigger a wave of migration of the clothing industry. Quite a few companies have taken the EBA initiative alone as an opportunity to establish themselves in the Kingdom.

In addition, the view wanders across the border to Vietnam. Manufacturers there could soon benefit from a free trade agreement with the EU. Vietnam is also participating at the Asia-Pacific Comprehensive and Progressive Agreement for Trans Pacific Partnership (CPTPP), while Cambodia remains outside. If the trade arrangements remain unchanged, Cambodia may get off with a black eye. However, the other factors should not be ignored. Transport and general export costs are also considered comparatively high compared with Vietnam or China.

Cambodian exporters are currently benefiting from the trade dispute between the USA and China. The National Bank of Cambodia (NBC) semi-annual report supports this assumption. According to the study, apparel and footwear exports rose by 11 percent in the first six months of 2018 compared to the same period of last year to reach a volume of USD 4 billion. Since July 2016, clothing, shoes and travel goods (suitcases, bags, etc.) can be delivered duty-free to the USA. According to the Garment Manufacturers Association of Cambodia (GMAC), shipments of travel goods to the USA in the first half of 2018 reached an amount of around USD 160 million - three times the previous annual exports.

Cambodia's imports of textile machinery amounted to USD 127.3 million (SITC 724) in 2017 according to the UN Comtrade database. This was 11.4 percent more than in the previous year. About 60 percent of the capital goods came from China; the remaining deliveries are relatively evenly distributed among other Asian countries. German deliveries only appear very sparsely in the statistics. Used machines from abroad are more likely to be in demand, but are not recorded statistically.

More information:
cambodja Asien GTAI
Source:

Michael Sauermost, Germany Trade & Invest www.gtai.de

06.11.2018

CHINESE ENGAGEMENT IN EAST AFRICA UNDERGOING CHANGE

Cooperation and local production the new trend

Cooperation and local production the new trend

Nairobi (GTAI) - China dominates infrastructure projects and the construction industry in East Africa. But now the Kingdom of the Middle is also intensifying its commitment in trade and industry.

The Chinese advance in East Africa is breathtakingly fast, focused, efficient and highly successful. The approach is simple: one makes a business proposal that meets the wishes of the decision-makers, brings everything with you, including financing, and the project will be brought out with Confucian efficiency.

Because the customer is satisfied, follow-up orders are being placed. And the more orders there are, the more Chinese activities are there that no longer have anything to do with the original project: Trade, housing construction and business start-ups. And the more the debt with Chinese financiers rises, the more their interest grows in ensuring that the debt can be serviced.

China is fast - on its terms
In Kenya, the Chinese breakthrough came with the comparatively short road from Nairobi to Thika. The international donor community was willing to finance a road construction project, but only at the usual terms, such as regular feasibility studies and tenders, but at favorable interest rates. During the term of office of the former acting President at the time, all this would not have been completed.

Meanwhile, the Chinese made a different offer: shortest construction time and commercial credit with free hand and political backing. Residence permits were issued in an urgent procedure, and work had already begun before necessary expropriations had been completed. Everything was brought along, even truck drivers and food. Deliveries were made on time for the end of the President's term of office.

If customers are satisfied, there are follow-up orders. For example, a new railway - the favorite project of the current Kenyan President Uhuru Kenyatta - is also being built, financed and operated by the Chinese. The usual donors, such as the World Bank, had previously declined because the project was unlikely to pay off economically. Thanks to Chinese commitment, the first route from Mombasa to Nairobi was completed in time for the presidential election campaign and could be marketed as a political success. The fact that, in the opinion of critics, that the section was three times as expensive as necessary, was not contested by the voters.

Chinese appearance in the ripening process
Chinese companies had learned a lot from the first road project: They now know what the Kenyan business world and industry can and can't do, what they need, how they tick, how to do business in Kenya and how to deal with bureaucracy and widespread corruption, what cartels and monopolies one has to fear and how to deal with them if necessary.

Thanks to this knowledge and preferential treatment in work permits, Chinese construction and trading companies were able to gain a foothold within a very short space of time. And the more Kenyan government orders go to Chinese companies and the more Chinese traders gain a foothold in Kenya, the more Chinese goods flood the country.

But not only that: Chinese companies have been founded to manufacture locally. In addition, hordes of Kenyan workers are employed or Kenyan goods are being purchased if they are cheaper and/or better, or, logistically speaking, can they be procured more quickly. Kenyan companies and workers have also learned what is important to the Chinese partners - a learning and maturing process on both sides. Some Chinese people have married local and want to stay.

State acquisition perfected
Meanwhile, Chinese companies have virtually "perfected" their government procurement, reports the leading Kenyan daily newspaper "The Nation" with a sarcastic undertone: Chinese acquirers use an English first name that can be remembered and pronounced and, accompanied by a politically well-connected "fixer", visit together a cabinet secretary or the head of a semi-state company and make a proposal for a major infrastructure project combined with the promise to provide the financing.

A "Memorandum of Understanding" is then signed very quickly, followed by a commercial contract with the responsible ministry. Then only the Ministry of Finance has to sign the loan agreement and the deal is perfect. Parliament, budget controllers and the state auditor are excluded. The fact that high commissions and so-called kickbacks (bribes) are being paid in these transactions is in the nature of things.

German companies that participate in Chinese projects may be familiar with this background and are therefore usually very cautious. In other words: German-Chinese business relations in East Africa are reluctantly hanged on the big bell, because the German reputation could suffer. The German-Chinese business relationships that have nevertheless become known are quite different but show a range of possibilities.

Professional cooperation without ideology
On the one hand, there are German companies which are based in China, either independently, as joint ventures or in the form of cooperation. Such companies are considered "Chinese" because they know the rules of the game, the correspondence can be conducted in Chinese and the bank account exists in China. Then there are other German companies with whom one has already worked successfully together in Germany or elsewhere in the world - so why not again? And there are German companies that have a lot of experience in Africa and are well networked, such as consulting firms that can take over construction supervision. It is often the Kenyan client who demands a neutral and professional watchdog.

Many German products are appreciated by the Chinese. If a German company in Kenya is successful with construction chemicals, a Chinese company will also like to come back on them. And if a German construction machine has the desired specifications, it is also being bought by Chinese people in Kenya.

Chinese companies are first and foremost concerned with business and not ideology. German products and services have a good reputation worldwide, even among Chinese people. If China did not used them for its first projects in East Africa, it was because of a lack of knowledge of what is locally available and what is not. In the meantime, this has changed dramatically. And like everywhere in business life, contacts count and they need time to be established.

Chinese are the new Indians
It can already be foreseen that the driving force behind new industrial projects in Kenya will no longer come from entrepreneurs of Indian origin, but from Chinese ones. Once planned Chinese-built industrial parks are completed, there will be a wave of Chinese investment. If these investors first look at Chinese technology, it is only because they are better acquainted with the Chinese market. Anyone who knows and appreciates German products, on the other hand, will know how to weigh up the commercial advantages and disadvantages. For example, one of the first Chinese industrial projects in Kenya, the building materials supplier China Wu Yi Precast, has primarily installed German technology.

Farthest in Ethiopia
What applies to Kenya also applies to Ethiopia, where the Chinese advance is already much further ahead. There, too, the Chinese have built a railway, much more modern and cheaper than in Kenya. And more importantly, they are building industrial parks throughout the country where international companies can find good conditions for low-wage production. The first textile, clothing and leather factories report successes. Food processing and pharmaceutical companies are coming in a second wave. Of course, there are many Chinese companies in it, but not only. And, of course, German companies have good sales opportunities if they make the appropriate marketing efforts.

In Uganda are Chinese traders who have been mixing up the local market. The great Chinese engagement will only come with the start of the oil production and when the Kenyan railway has reached the Ugandan border. In Tanzania, the Chinese currently have less to report because the incumbent president, who is committed to fighting corruption, wants it that way. Instead of Chinese, he gets his railroad built by Turks. Meanwhile, Djibouti has become so heavily indebted to China that its influence can no longer be stopped.

New tones from Beijing
While the Chinese progress all over East Africa - even without Tanzania - can no longer be stopped, it remains exciting to see to what extent new tones from Beijing will affect China's involvement in East Africa. The Chinese leadership has declared its intention to curb corruption in its own government. If it is serious about this, it will also have to introduce stricter rules in its East Africa business.

And then there is the "socialism with Chinese characteristics" propagated by Chinese President Xi Jinping, with which he wants to make the world happy. So far it has been Western Europe and North America that have aggressively propagated their democracy as a form of government and political ideology in Africa. It seems that Xi Jinping now wants to counter this with Chinese principles. Chinese reforms can also be expected in the areas of environmental protection and sustainability, which at some point will also affect Chinese Africa business.

Investment projects in East African countries with Chinese participation
Country Project Investment mio. USD Status Note
Ethiopia Gas production and export 4,300 Talks Start 2020 Poly Group / GCL China
Ethiopia Industrial park 2,000 – 2,500 Different project statuses Developers primarily Chinese companies
Dschibuti Gas pipeline between Ethiopia and Djibouti 4,000 Talks; start of gas production mid-2019 Poly Group/GCL Petroleum Group Holdings Ltd. (both PR China)
Dschibuti 48 sqkm Chinese Free Zone 340 Under construction; largely completed in 2019 Dalian Port Corp., China Merchants Holdings (both PR China), Djibouti Ports and Free Zone Authority
Kenya High Grand Falls Dam (Kibuka) 1,500 Contract awarded; start of construction still pending China State Construction Engineering Corporation
Kenya Standard gauge railway Nairobi-Naivasha 1,500 Under construction; anticipated completion: September 2019 China Road and Bridge Corporation
Tanzania Mchuchuma Coal and Liganga Iron Ore Project 3,000 Planning Sichuan Hongda Group of China
Uganda Development of an oil production infrastructure More than 10,000 Development of a master plan Development of a master plan Joint project between Total, Tullow Oil and China National Offshore Oil Corp. (CNOOC)
Uganda Uganda Crude Oil Pipeline through Tanzania to Indian Ocean 3,600 Front End Engineering Design (FEED) completed Joint projects of Total, Tullow Oil and CNOOC
Uganda 800 MW Ayago hydropower plant N.A. Letter of intend Desired partner: China

Source: Research by Germany Trade & Invest

The entire study "China in Africa - Perspectives, Strategies and Cooperation Potentials for German Companies" is available free of charge: Print version under order number 21054 (32 pages) at Germany Trade & Invest, Kundencenter, Postfach 140116, 53056 Bonn, Germany, Telephone: 0228/24993-316, e-mail: vertrieb@gtai.de or as PDF document (german only) after short registration at http://www.gtai.de/china-in-afrika.

Source:

Martin Böll, Germany Trade and Invest www.gtai.de