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(c) Messe Frankfurt Exhibition GmbH
22.12.2020

Decade of Action: Texpertise Network launches further measures to implement the Sustainable Development Goals

Since 2019, the Messe Frankfurt Texpertise Network has been working with the Conscious Fashion Campaign and the United Nations Office for Partnerships to bring the Sustainable Development Goals to all 58 textile events in the network worldwide. Numerous measures have already been implemented. Others are imminent.

Shortly before the start of the COVID-19 crisis, the UN Secretary-General Antonio Gutérrez hailed the start of the Decade of Action. As of 2020, the international community now has just ten years to achieve the 17 Sustainable Development Goals (SDGs) to which the UN Member States committed themselves in the 2030 Agenda. As part of the collaboration with the Conscious Fashion Campaign and the United Nations Office for Partnerships, the Messe Frankfurt Texpertise Network will put the SDGs on the agenda of additional events in December, thus further supporting their implementation in the fashion and textile industry.

Since 2019, the Messe Frankfurt Texpertise Network has been working with the Conscious Fashion Campaign and the United Nations Office for Partnerships to bring the Sustainable Development Goals to all 58 textile events in the network worldwide. Numerous measures have already been implemented. Others are imminent.

Shortly before the start of the COVID-19 crisis, the UN Secretary-General Antonio Gutérrez hailed the start of the Decade of Action. As of 2020, the international community now has just ten years to achieve the 17 Sustainable Development Goals (SDGs) to which the UN Member States committed themselves in the 2030 Agenda. As part of the collaboration with the Conscious Fashion Campaign and the United Nations Office for Partnerships, the Messe Frankfurt Texpertise Network will put the SDGs on the agenda of additional events in December, thus further supporting their implementation in the fashion and textile industry.

Virtual event “Discover the SDGs – To Power the Decade of Action”
From 1-30 December 2020, the Texpertise Network is taking part in the virtual learning experience “Discover the SDGs”, which was initiated by the Conscious Fashion Campaign in collaboration with the United Nations Office for Partnerships. The aim of the event is to strengthen the knowledge and commitment within the fashion industry that is needed to further support the Decade of Action to deliver the Sustainable Development Goals. One component of the event is a virtual and interactive exhibition on the 17 goals, as well as on-demand discussions with industry leaders, United Nations representatives and advocates of the United Nations, including Detlef Braun, Member of the Executive Board, and Thimo Schwenzfeier, Director Marketing Communications Textiles and Textile Technologies at Messe Frankfurt, as well as from Kering, Lenzing, Allbirds, Arch and Hook, Artistic Milliners, Orta, ITL, Vogue Business, CFDA, Collina Strada and the Swarovski Foundation.

“This is a critical time to accelerate partnerships to address the world's biggest challenges – from eliminating poverty, hunger and inequalities to reversing climate change and unsustainable consumption and production practices,” said Annemarie Hou, acting Executive Director of the United Nations Office for Partnerships. “The fashion industry is an important ally for the United Nations in this Decade of Action to deliver the SDGs by 2030.”

Conscious Fashion Campaign becomes a presenting partner of Frankfurt Fashion Week
Joining forces to improve the fashion industry: Frankfurt Fashion Week is positioning itself as the host of the future of fashion and actively driving forward the transformation towards a future-oriented, more sustainable fashion and textile industry. All decision-makers looking to instigate this change will be coming together in Frankfurt am Main from 5-9 July 2021. The initiators of Frankfurt Fashion Week – Messe Frankfurt and the Premium Group – have achieved a real coup: Conscious Fashion Campaign, working in collaboration with the United Nations Office for Partnerships, will be the presenting partner. Messe Frankfurt will build on its collaboration with the United Nations Office for Partnerships. The Sustainable Development Goals (SDGs) will be a prerequisite for exhibitors by 2023. And the Frankfurt Fashion SDG Summit by CFC is set to become the leading international conference for sustainability in the fashion world.

Expansion of internal sustainability communication
17 goals, 58 textile events worldwide, around 600,000 visitors and 23,000 exhibitors in 2019: with its global events, the Messe Frankfurt Texpertise Network offers unique reach for supporting the SDGs, even during the corona pandemic. The participating subsidiary companies, sales partners and Messe Frankfurt partners abroad who organise the relevant events play an important role in this. To actively expand knowledge about and further commitment to the Sustainable Development Goals, the Texpertise Network is organising several online seminars, including for staff members in Argentina, Ethiopia, China, Hong Kong, India, Japan, Russia, South Africa and the USA and thus expanding its internal sustainability communication.

SDG actions up to now
Ever since the expanded collaboration between the Messe Frankfurt Texpertise Network, the Conscious Fashion Campaign and the United Nations Office for Partnerships was announced at the UN headquarters in New York in December 2019, the international Messe Frankfurt textile events have implemented numerous measures to support the SDGs.

At the Messe Frankfurt textile events in Germany alone, a number of things came to fruition: the most recent physical and digital editions of Heimtextil, the leading trade fair for home and contract textiles and Neonyt, global hub for fashion, sustainability and innovation, offered panel discussions, press conferences and video messages, including with the Conscious Fashion Campaign and United Nations Office for Partnerships. An SDG Lounge in the Green Village at Heimtextil and selfie walls with the SDGs inspired exhibitors, visitors and influencers alike to engage with the 17 goals and share them on their social network channels. Podcasts were produced that can still be listened to on the Neonyt and Heimtextil channels and Neonyt also hosted e.g. the influencer challenge “Let's wear the goals!”.

A great deal has also already been achieved internationally: in March 2019, Neonyt organised a showcase with selected Neonyt brands to mark the foundation of the “UN Alliance for Sustainable Fashion” in Nairobi. Techtextil India launched Techtextil NEXT at its 2019 edition, India’s first hackathon for technical textiles and sustainability. Among those who attended were Shrikar Dhole, founder and CEO of the SDG Foundation and Niharika Gautam, who campaigns for the achievement of the SDGs in the fashion industry and co-leads the fashion section of the All Ladies League Delhi. The Heimtextil Russia 2020 Digital Edition was able to attract a prominent figure to give a message of greeting, namely Vladimir Kuznetsov, head of the UN Information Centre (UNIC) in Moscow. The digital edition of Texworld USA (now Texworld New York City) and Apparel Sourcing USA in summer 2020 offered a talk by the Conscious Fashion Campaign and supported the production of a podcast with Claire Kells from the UN Global Compact.

With its SDG actions to date, Messe Frankfurt Texpertise Network is estimated to have reached around 146,000 visitors, 170,000 followers on social media channels and 65,000 subscribers to newsletters about participating events at home and abroad. Added to this is also the approx. 2.5 million followers of the influencers involved in the actions.

(c) Messe Frankfurt
09.06.2020

Goodbye Berlin - Hello Frankfurt! Premium / Seek and Neonyt switch from the Spree to the Main

  • Frankfurt am Main is to become the "new hotspot of the international fashion and lifestyle scene"

Messe Frankfurt and Premium Group launched the Frankfurt Fashion Week yesterday, on June 8, 2020, under the title "Unveiling The Unexpected". From summer 2021, the Rhine-Main metropolis will become the new home for a future-oriented fashion and lifestyle community, with trade shows, conferences, runways and events based on the two pillars of digitization and sustainability, according to the two exhibition companies.

  • Frankfurt am Main is to become the "new hotspot of the international fashion and lifestyle scene"

Messe Frankfurt and Premium Group launched the Frankfurt Fashion Week yesterday, on June 8, 2020, under the title "Unveiling The Unexpected". From summer 2021, the Rhine-Main metropolis will become the new home for a future-oriented fashion and lifestyle community, with trade shows, conferences, runways and events based on the two pillars of digitization and sustainability, according to the two exhibition companies.

The kick-off for Frankfurt Fashion Week is planned for summer 2021. Joining forces to get the event off the ground are the world’s largest trade fair, congress and event organiser with its own exhibition grounds – Messe Frankfurt – and the organiser of Europe’s biggest fashion fair – the Premium Group – as the initiators, as well as the City of Frankfurt am Main and the German state of Hesse as hosts. Together they aim to create a brand-new ecosystem for tradeshows, conferences, runway shows and events for professionals and consumers in Frankfurt am Main.

 

“This will transform the financial centre of Frankfurt into a new hotspot for the international fashion and lifestyle scene and create a new, international fashion metropolis. Organising a Fashion Week in Frankfurt presents a unique economic opportunity for the City of Frankfurt am Main. We are expecting positive knock-on effects with the generation of more than 200 million euros per year for our hometown and the region,” emphasised the Senior Mayor of the City of Frankfurt am Main at press conference.

 

“It will bring a huge boost to the local hotel, hospitality and transportation sectors. Frankfurt is renowned for its style-defining impact on art, architecture and design and its unique club, bar and restaurant scene. Frankfurt Fashion Week will now also increase our appeal as an international fashion hotspot. We will be conveying the fashion and design theme to the rest of the city and complementing it with our own exciting events. It makes me proud that we have been able to attract these three prominent tradeshows with no less than 2,000 exhibitors from Berlin to Frankfurt,” concluded Feldmann.

“Securing this unique event for Frankfurt am Main is a huge opportunity to strengthen our image both nationally and internationally. In the next few years, the city is prepared to provide the necessary funds to show people from near and far that creative Frankfurt has what it takes to host a Fashion Week. Together with the State of Hesse and Messe Frankfurt, we, the City of Frankfurt, really want Frankfurt Fashion Week to get off to a flying start and make the city the fashion hotspot of Germany. And we will play our part in that,” adds Mayor and City Treasurer Uwe Becker, who together with the Councillor for Economic Affairs Markus Frank highlighted the development opportunities of Fashion Week in Frankfurt am Main.

Banking capital and fashion metropolis 
Skyscrapers and turn-of-the-century villas. Architectural eyesores and structural masterpieces. Business and culture. Red-light district and luxury shopping. It is against this backdrop that Frankfurt Fashion Week aims to inspire new momentum.

“The Rhine-Main Region is predestined to host an internationally significant event of this magnitude. We are cosmopolitan and international: out of the 6.2 million people living in Hesse, one third have their roots in other countries. And that makes the fashion here just as diverse and individual. At the same time, an event like the upcoming Frankfurt Fashion Week is of huge economic significance for Frankfurt as a trade fair location.

It is sending out an important and positive signal to an industry that has been particularly hard hit by the fallout of the coronavirus pandemic. The State of Hesse is committed to sustainable business practices, the conservation of resources and climate protection. Promoting the creative industries has been the aim of Hesse’s economic policy for years now. And as Frankfurt Fashion Week has made sustainability its overarching theme, it’s also a real gain from that perspective. There couldn’t be a better fit for Frankfurt and the State of Hesse,” says Tarek Al-Wazir, Hesse’s Minister of Economics, Energy, Transport and Housing and Vice Minister-President.   

A core component of Frankfurt Fashion Week are Europe’s biggest fashion fairs: PREMIUM, Europe’s relevant business platform for advanced women’s and menswear, SEEK, one of the most progressive tradeshows for contemporary fashion, and NEONYT, the leading hub for sustainable fashion. Together with the Fashionsustain and Fashiontech conferences, they are moving from Berlin to Frankfurt am Main.

“Five platforms, three tradeshows, two conferences, over 2,000 designers, brands and fashion companies – Frankfurt Fashion Week will become an extremely attractive and relevant destination for the international fashion business. We believe in the concept of a physical Fashion Week, but one that is different to anything we have seen before. Frankfurt Fashion Week will enable us to fully play to our textile strengths gained from over 50 textile tradeshows worldwide. And it will result in new synergies along the entire supply chain”, stated Detlef Braun, Member of the Executive Board of Messe Frankfurt.   

“Frankfurt Fashion Week is purposely aimed at a forward-looking, digital-savvy fashion and lifestyle community. B2B, B2C, B2P, P2P – all avenues are open. A synthesis of fashion, lifestyle, digital innovations and sustainability is always guaranteed to result in something new and unexpected. And that is exactly our aim. Unveiling the unexpected. Frankfurt is a fresh, new location for this. We’re looking forward to it,” says Anita Tillmann, Managing Partner of the Premium Group.

New Technology meets Applied Sustainability
Frankfurt Fashion Week wants to pool fashion, design, sustainability and technology, giving rise to unexpected cooperations and showing what is already possible today. ‘Applied Sustainability’ and ‘Applied Digitisation’ form the strategic pillars of the event. Frankfurt Fashion Week will make innovative, more sustainable products, collections and business models accessible to the wider market. At the same time, it also promotes the future-oriented interconnection of fashion and technology as part of the real-digital reality.