Textination Newsline

Reset
8 results
This image from the CoCuRA software shows how it identifes conventional cotton, organic cotton and other agricultural fields. Source GOTS
17.09.2024

Detecting organically grown cotton with AI support via satellite

The project:

  • analysed 2.7 million square kilometres in India for organic cotton
  • demonstrates 97% accuracy rate in detecting cotton fields, over 80% accu-racy in determining their organic status.
  • aims to increase organic cotton integrity and availability

In a pioneering move that could reshape sustainable agriculture, the Global Organic Textile Standard (GOTS) and AI firm Marple have unveiled the results of their revolutionary Satellite Cotton Monitoring Project in India, demonstrating a 97% accuracy rate in detecting cotton fields and over 80% accuracy in determining their organic status. Addressing critical challenges in the industry, this innovative project aims to increase organic cotton availability and secure fibre integrity, building on GOTS's existing robust measures.

The project:

  • analysed 2.7 million square kilometres in India for organic cotton
  • demonstrates 97% accuracy rate in detecting cotton fields, over 80% accu-racy in determining their organic status.
  • aims to increase organic cotton integrity and availability

In a pioneering move that could reshape sustainable agriculture, the Global Organic Textile Standard (GOTS) and AI firm Marple have unveiled the results of their revolutionary Satellite Cotton Monitoring Project in India, demonstrating a 97% accuracy rate in detecting cotton fields and over 80% accuracy in determining their organic status. Addressing critical challenges in the industry, this innovative project aims to increase organic cotton availability and secure fibre integrity, building on GOTS's existing robust measures.

Global Standard is a trailblazer, solution provider and thought leader in the voluntary sustainability standards space, and the Satellite Cotton Monitoring Project continues this tradition of innovation and creative thinking.

How it Works
Co-financed by Global Standard, the non-profit behind GOTS, and the European Space Agency’s (ESA) Business Applications and Space Solutions (BASS) programme, the project leverages the Cotton Cultivation Remote Assessment (CoCuRA) software developed by Marple.

Field teams visited over 6,000 fields in India, across the states of Gujarat, Haryana, Madhya Pradesh and Maharashtra, collecting data on crops, soil types and cultivation status. This data was then used by Marple to refine the CoCuRA algorithm for cotton specifics in India. Once the algorithm was trained, it was applied to the entire agricultural area of India, covering a staggering 2.7 million square kilometres. Within seconds, CoCuRA detected all organic and conventional cotton fields with remarkable accuracy. A project of this magnitude is only possible with CoCuRA with no other comparable project or data in existence.

Enhancing Organic Cotton Availability
The technology's ability to pinpoint cotton fields where farmers use near-organic or uncertified organic methods can ensure a steady increase in certified organic cotton by facilitating their certification process.

Jeffrey Thimm, organic production specialist at Global Standard, said, "This technology identifies farmers who use sustainable methods that meet organic standards but lack certification. By integrating these farms into conversion projects, it boosts organic cotton supply, promotes sustainable farming practices and enables farmers to access premiums on their supplies."

Securing Organic Fibre Integrity
Building on GOTS's robust integrity measures, the CoCuRA software integrates AI technology with satellite data to verify cultivation practices meticulously. The data collected also contributes to Global Standards’ Global Fibre Registry, consolidating comprehensive data on raw material production before entering the GOTS value chain, further adding to fraud detection and prevention.

Sustainability in Textiles
Global Standard is recognised for its comprehensive approach to sustainability. From promoting human rights along the value chain to banning harmful chemicals in certified textiles, GOTS sets a benchmark for integrity and sustainability. In addition, GOTS certification is a powerful tool that helps companies comply with legal requirements globally.

"For over 20 years, we have been pioneering solutions to help the industry on its journey towards sustainability,” said Claudia Kersten, managing director of Global Standard. “This project is a game changer, combining satellite technology with AI to meet the growing demand for genuine organic cotton. In addition, this eye in the sky will prevent fraud by allowing us to crosscheck locations and field sizes in a very cost-efficient way. It's a win-win-win situation: farmers have an incentive to grow organic and improve their lives, the industry can secure its supply and meet its sustainability goals, and consumers have a greater choice of organic textiles."

Future Prospects and Global Impact
Following the successful pilot in India, the project aims to expand globally.

Daniel Lanz, managing partner at Marple, said, "India faces unique challenges in the satellite-based detection of agricultural fields. Firstly, the country is extremely large and spans several climate zones. Secondly, field sizes are very small, and thirdly, field boundaries are often indistinguishable, with one field merging into the next. Despite these challenges, CoCuRA has achieved astonishing accuracy in detecting cotton fields and assessing their cultivation methods. This breakthrough provides a pioneering overview of cotton production in India that would be impossible to achieve on the ground. CoCuRA will help protect the integrity of organic farmers and may facilitate more smallholders transitioning to organic farming by simplifying the certification process."

Guillaume Tuan Prigent, a business developer and partnership officer in ESA’s Applications Projects and Studies Division said, “The potential impact of the solution lies in its ability to be scaled and this is exactly what we are working on. We are looking to deliver a solution that could have a global impact for the benefit of all. “

Global Standard is eager to see this technology extend to other regions and additional fibres, which could revolutionise how crops are monitored.

(c) Ligne Roset
22.02.2022

Home textile trends for 2022: A craving for constancy

Sometimes loud, sometimes very gentle – but always on the move: the world of textiles has real expertise in the art of the quick change. The home textile trends for 2022 see nature quietly and discreetly settling inside our homes, making a clear statement – it’s time to take a fresh look at familiar things.

Home textile trends for 2022: back to basics
Before the pandemic, our homes were just one part of our lives. We spent much of the day out and about. The coronavirus pandemic changed all that. Many people spent more time within their own four walls than ever before – our homes took on a central role in our lives. “Home living” became an inescapable theme last year. In times when instability seems to be everywhere, many people switch their focus to the essentials and crave security and peace, turning their homes into a natural refuge where they can recharge their batteries. This trend is also influencing the interiors and lifestyle sector.

Sometimes loud, sometimes very gentle – but always on the move: the world of textiles has real expertise in the art of the quick change. The home textile trends for 2022 see nature quietly and discreetly settling inside our homes, making a clear statement – it’s time to take a fresh look at familiar things.

Home textile trends for 2022: back to basics
Before the pandemic, our homes were just one part of our lives. We spent much of the day out and about. The coronavirus pandemic changed all that. Many people spent more time within their own four walls than ever before – our homes took on a central role in our lives. “Home living” became an inescapable theme last year. In times when instability seems to be everywhere, many people switch their focus to the essentials and crave security and peace, turning their homes into a natural refuge where they can recharge their batteries. This trend is also influencing the interiors and lifestyle sector.

Pure nature in colour and form
The connection between nature and home living is becoming increasingly important when it comes to textile design. It’s a matter of creating a symbiosis between natural materials, colours and textiles to infuse rooms with a warm atmosphere. Soft textures, amorphous shapes and muted earthy tones define the home textile trends for 2022.

Rediscovering the classics: bouclé & corduroy
When most people think of bouclé, the first image that springs to mind is probably the world-famous and timeless Coco Chanel suit from the 1950s. In the 1980s and 1990s, the fabric disappeared from the trend radar. But this year it’s celebrating a fantastic comeback in interior design. Bouclé hits just the right spot between soft and hard-wearing. The upholstery is typically made of cotton and is especially durable. Whether on a sofa, armchair, cushion or as curtains, bouclé fabric is a real all-rounder and gives any room a cosy vibe. Paired with wood or metal, it softens the more hard-edged elements.

Another tactile highlight from days gone by is enjoying a revival, too – corduroy. A timeless classic that is quite rightly settling back in to our homes. Its soft structure means the fabric is well-suited for sofas and seating furniture of various kinds, with its characteristic vertical furrows making the material particularly exciting. And best of all, corduroy fits into any interior design style with ease – contrary to its stereotype of being stuffy.

A mix & match of natural materials and shapes
Natural materials like linen, wool and wood immediately lend an organic, vibrant quality to any home. The natural connection is especially apparent from last year’s DIY boom, with many walls now adorned by macramé – decorative art made by knotting wool. Cushions and blankets made of woven and braided wool in muted cream tones also create a natural and cosy look. Organic patterns and structures inspired by nature are now a must in every home.

Catapulted straight into the 2022 textile trends from the fashion world, “organic camouflage” gives camo patterns a makeover. In warm earth and pastel shades, this on-trend motif calls to mind soft, sandy beaches, the sea or the forest. On a rug or a cushion, “organic camouflage” creates a vibrant look when paired with a low-key couch.

Take the plunge with bold patterns
Whether on wallpaper, rugs or accessories, floral prints in sumptuous colour combinations are still in fashion when it comes to fabric design. In dark shades of green, they forge an elegant connection to nature, and dramatic floral prints on wallpaper make a statement in any room. But even small accessories and decorative elements like floral cushions or blankets on a monochrome sofa or armchair can have a big impact. Combined with light hues and patterns, the overall result is a harmonious interplay of colours and textures. Alongside floral textiles, upholstered furniture with geometric prints is a trend that demands the courage to be different. Large and small geometric patterns add depth to any material and are an artful way of bringing life into the home.

Sustainable materials and textiles
The global sustainability trend also raises questions concerning textile production. Where does the product come from? Is the manufacturing process environmentally friendly? The textile industry has responded with fabrics made from recycled polyester or resource-friendly hemp, cork as a substitute for wood, or fair-trade organic cotton. Alternatives to animal-derived fabrics are also becoming more common in the textile industry. Vegetarian or vegan leather can be produced from many natural resources, from apples and pineapples to mushrooms and cacti. The range of sustainable and environmentally friendly textiles has expanded in recent years and is expected to continue to grow.

Source:

imm cologne / Koelnmesse

(c) PERFORMANCE DAYS
16.11.2021

PERFORMANCE DAYS 2021: Hybrid Event in December

From December 1 to 2, 2021, the industry will meet up again live at the trade fair center in Munich. Trade visitors, industry insiders and experts can look forward to inter-personal exchanges, intensive networking, exciting fabric innovations and various other program highlights. The fair will go ahead in strict compliance with the current official hygiene regulations and in close cooperation with the Messe München authorities. Planned as a hybrid event, PERFORMANCE DAYS offers the possibility to follow what is on offer digitally.

From December 1 to 2, 2021, the industry will meet up again live at the trade fair center in Munich. Trade visitors, industry insiders and experts can look forward to inter-personal exchanges, intensive networking, exciting fabric innovations and various other program highlights. The fair will go ahead in strict compliance with the current official hygiene regulations and in close cooperation with the Messe München authorities. Planned as a hybrid event, PERFORMANCE DAYS offers the possibility to follow what is on offer digitally.

Live in Munich: PERFORMANCE DAYS in Hall A6
In Hall A6 on the grounds of the New Trade Center in Munich, trade visitors can look forward to an extensive portfolio of exhibitors showcasing their latest functional textiles and fabric innovations for the upcoming winter season, winter 2023/24. Exhibitors who are unable to present their highlights on site can also be accessed via the PERFORMANCE DAYS LOOP digital platform throughout the course of the fair. As part of the newly developed “remote booths” concept, trade visitors will for the first time also find collections from exhibitors who cannot be in Munich in person for the trade show. Interactive exchanges via chat, call or video call is planned.

Two further PERFORMANCE DAYS fairs are planned as live events: The Functional Fabric Fair by PERFORMANCE DAYS in Portland, Oregon, USA on November 17-18, 2021 and Functional Textiles Shanghai by PERFORMANCE DAYS on December 6-7, 2021. Registration is open at www.functionalfabricfair.com/ and www.functionaltextilesshanghai.com/

PERFORMANCE FORUM together with USA Fair
As part of the PERFORMANCE FORUM, a select jury of experts assembles for two days prior to the fair to exchange views on the latest fabric innovations for the winter 23/24 season. In order to ensure a more global market overview, the PERFORMANCE FORUM will curate highlights for the first time in conjunction with the US fair in Portland. Consequently, the next fair in Munich will not only feature the latest products from exhibitors at the Munich fair, but also highlights from the fair in Portland. This year’s Focus Topic in cooperation with the Vaude Academy will engage with the topic “The Sustainable Future of Nylon” and a specific hand-chosen selection of fabric materials. Furthermore, as part of the winter fair, the “sustain & innovate” conference on sustainability, organized in close cooperation with SAZsport, will take an in-depth look at the topic comprising all its aspects along with speakers, webinars and discussion rounds. The program will be broadcast live from the fair and thus accessible for all who wish to follow it online in digital form.  

Eco Award and Performance Award for Innovative Winter Fabrics 23/24
This year, in addition to a PERFORMANCE AWARD, the jury also presented an ECO PERFORMANCE AWARD. An integral part of the winter edition of PERFORMANCE DAYS is the presentation of the fabric highlights and accessory trends in the respective categories for the Winter Season 2023/24 at the PERFORMANCE FORUM. The well-known segments will be joined for the first time this winter by the Shoes & Bags category, while the renowned Lifestyle Category will be continued under its new title, “Function Meets Fashion”. The high level of innovation and quality of many of the fabrics submitted this year are particularly striking.

“The fusion of the two PERFORMANCE FORUMs of our fairs in Munich and Portland has lead to a significant increase in quality and innovation. Thanks to the new partnership, not only were we able to get new, exciting manufacturers on board, but there was also a significant increase in participation in general“, says Marco Weichert, CEO of PERFORMANCE DAYS.

Natural fabrics such as organic cotton, wool or canvas remain in demand. These are joined by significantly more plant fibers such as hemp, coconut shell, bamboo or fibers derived from pineapple or banana leaves. The additional use of castor oil, zinc or ginger supports the antibacterial effect, ensures enhanced breathability, optimum temperature management and makes the fabric soft, light and kind to the skin. The topic of recycling presents itself in various new facets and features exciting trends. The portfolio ranges from the recycling of marine waste, such as old buoys, plastic waste or fishing nets, to the recycling of waste from the automotive and computer industries, such as old car tires or computer chips. Natural dyeing methods are also gaining increasing importance, as is the recycling of materials into the textile loop.

In the Marketplace, visitors have the opportunity to view over 13,000+ products from exhibitors, including the fabric highlights of the individual categories at the PERFORMANCE FORUM. In order to be able to present the fabrics to the digital visitors as realistically as possible in terms of feel, design and structure, the PERFORMANCE FORUM has been equipped with groundbreaking 3D technology, including innovative tools such as 3D images, video animations and U3M files for download.

In addition to the PERFORMANCE AWARD WINNER, which goes to drielease/Optimer, there is also an ECO PERFORMANCE AWARD WINNER, awarded to Long Advance.

Completely new look: With the innovative Dricomfort Geo, drirelease turns to a blend of 6 % Lycra, 44 % polyester and 50 % recycled polyester. The processing of the various fibers in the knitting process, in combination with the Dricomfort GEO finishing, makes the reversible interlock fabric unique.

Unique, new pattern and knit designs are possible thanks to a special jacquard knitting process used to process the recycled polyester yarn. The material impresses with its lightness and versatility. The GEO technology also ensures optimal body temperature management. The adaptable technology provides excellent thermal regulation features through efficient heat management and enhanced moisture transport to optimize comfort and performance. Moreover, GEO boasts UV protection up to 50+.

New recycling variant: Long Advance presents LNT-21191-Z4C, a post consumer nylon that opens up a new world to recycling. The fabric, which consists of 7 % elastane and 93% recycled polyamide via Mass Balance, introduces new facets to the topic of recycling. BASF is using tire waste from now on and processes them into a new fiber. fiber. Due to the recycling, the need for synthetic fabrics are reduced to replace petroleum-based plastics with plastics made from renewable raw materials.

Photo: pixabay
18.05.2021

ECO PERFORMANCE AWARD and PERFORMANCE AWARD for innovative Summer Fabrics 2023

The digital Performance Days will kick off on May 17 through to May 21, providing online access to even more information, current trends, all the latest material innovations and enhanced tools while providing all within the industry the opportunity to interact with one another and with exhibitors.

The focus of the trend-setting PERFORMANCE FORUM in summer will highlight the winners of the two awards. This year, the jury will present a PERFORMANCE AWARD as well as an ECO PERFORMANCE AWARD.

The digital Performance Days will kick off on May 17 through to May 21, providing online access to even more information, current trends, all the latest material innovations and enhanced tools while providing all within the industry the opportunity to interact with one another and with exhibitors.

The focus of the trend-setting PERFORMANCE FORUM in summer will highlight the winners of the two awards. This year, the jury will present a PERFORMANCE AWARD as well as an ECO PERFORMANCE AWARD.

Function revisited: Outstanding fabric innovations for the Summer 2023 season
Plant-based fibers such as hemp, organic cotton, bamboo, wool, kapok or coconut shell remain in demand, with manufacturers increasingly refraining from the use of environmentally harmful chemicals, avoiding micro plastics, advocating natural dyeing processes and striving to either return fabrics back into the cycle, to recycle plastic and other waste or to produce fibers in such a way that they are biodegradable.

In the Marketplace, visitors have the opportunity to view more than 9.000 exhibitors’ products, including the fabric highlights of the individual PERFORMANCE FORUM categories. In order to present the fabrics to visitors in digital form as realistically as possible in terms of feel, design and structure, the PERFORMANCE FORUM has been equipped with state-of-the-art 3D technology, including innovative tools such as 3D images, video animations and U3M files for download.

Exceptional: PERFORMANCE AWARD & ECO PERFORMANCE AWARD Winners
For the Spring/Summer 2023 season, the jury also presented two awards for outstanding new developments – so in addition to the PERFORMANCE AWARD, presented to the winner Trenchant Textiles, there is also an ECO PERFORMANCE AWARD winner, in this year’s case, Utenos Trikotazas.

Sustainability at the highest level, wellbeing for body & soul:
With its fully biodegradable, brushed fleece material made of 11% hemp, 63% organic cotton and 26 % Tencel, Utenos Trikotazas fully convinced the jury and picked up the ECO PERFORMANCE AWARD for its sustainable comfort. The extremely comfy material is pleasant on the skin and impresses with an incredibly soft feel. Hemp is known for its natural anti-bacterial properties and natural UV protection. In combination with organic cotton and Tencel, this fabric guarantees ideal warmth and odour regulation.

Function redesigned, breaking down borders and creating space for the new: In keeping with the Focus Topic of the digital fair week “Still Physical – Your Success Story of 2020”, Trenchant Textiles combined functional features with fashionable design in its new fabric construction, fully deserving of the PERFORMANCE AWARD. The membrane on the outer side, SlickrB, is made of non-toxic, sustainable polypropylene membrane. By printing dot patterns on the surface of the membrane, the fabric provides greater abrasion resistance while maintaining its breathability properties. Absolutely revolutionary: patterns and colors can be altered individually according to preference. The inner liner made of N15DW (15D woven polyamide) also provides tear resistance as well as sufficient, adequate stretch.

(c) PERFORMANCE DAYS functional fabric fair
29.12.2020

PERFORMANCE DAYS: Positive Feedback for Online Fair and sustain & innovate Conference

As a result of the Corona pandemic, the PERFORMANCE DAYS fair on December 9th - 10th and the accompanying sustain&innovate conference for sustainability on December 10 could only take place in digital form. Nevertheless: exhibitors, visitors and partners can look back on a successful event. The focus topic “Nothing to Waste – Closing the Loop“ relating to the issue of the textile circular economy in the course of the sustain&innovate conference also provided great discussion material while generating a positive response.

As a result of the Corona pandemic, the PERFORMANCE DAYS fair on December 9th - 10th and the accompanying sustain&innovate conference for sustainability on December 10 could only take place in digital form. Nevertheless: exhibitors, visitors and partners can look back on a successful event. The focus topic “Nothing to Waste – Closing the Loop“ relating to the issue of the textile circular economy in the course of the sustain&innovate conference also provided great discussion material while generating a positive response.

The PERFORMANCE DAYS team also expresses its satisfaction. Because despite the event being solely a digital event on the 9th and 10th of December 2020, an estimated 15,000 participants made extensive use of the comprehensive online offerings of the 191 digital exhibitors, among them drirelease/OPTIMER, Merryson, Stotz, HeiQ, Schoeller Textil, Long Advance, Dry-Tex, Utenos, Fidlock, Cifra, dekoGraphics and Jia Meir, during the week of the fair. The popular “Contact Supplier” function was supplemented with a new online tool that allows exhibitors to be contacted directly via chat, call or per video. A total of 3,250 fabric sample orders were placed with exhibitors. The variety on offer included fabric innovations for Autumn/Winter 2022/2023 within the top class PERFORMANCE FORUM and an extensive digital supporting program via live-stream with informative webinars, talks and rounds of discussions. Best of all: the resulting videos will be available on demand on the PERFORMANCE DAYS website free of charge.  
 
Finally standard: PERFORMANCE FORUM with sustainable materials
Innovative, sustainable and cutting-edge: the 240 fabrics plus accessory trends at this year’s PERFORMANCE FORUM impressed throughout with exciting environmentally conscious solutions. Natural fibers such as hemp, organic cotton, bamboo, wool or coconut shell remain in demand, while manufacturers are also increasingly refraining from the use of environmentally harmful chemicals, avoiding microplastics, advocating natural dyeing processes and either trying to return fabrics to the cycle, recycle plastic and other waste in order to produce fibres in such a way that they are biodegradable. This environmental awareness is also reflected in this year’s FOCUS TOPIC – so here the 24 best fabrics not only score in terms of sustainability, but also demonstrate that they are both functional and can be returned to the textile cycle, true to the motto “Nothing to Waste – Closing the Loop.   

In the Marketplace section, visitors have the opportunity to view more than 9,500 exhibitor products, including the fabric highlights of the individual categories of the PERFORMANCE FORUMS. In order to be able to digitally present the fabrics to visitors as realistically as possible in terms of feel, design and structure, the Forum has been equipped with innovative 3D technology, including innovative tools such as 3D images, video animations and U3M files for download.  

From fiber to fiber: successful sustain&innovate conference generates discussion  
Textile circular economy is considered part of the solution to the global waste problem, curbing the consumption of resources and reducing climate damaging greenhouse gases. But what exactly is the circular economy and how can it succeed? Most importantly, how far are fiber manufacturers in developing mono-component fabrics that can eventually be returned back into the textile cycle?    
The Focus Topic of this year’s sustainability conference, launched in cooperation with SPORTSFASHION by SAZ, offered a platform for discussion and strove to enlighten with evocative talks, discussion rounds and webinars. Christiane Dolva, Head of Sustainability at Fjällräven, got to the heart of the matter at the start of the expert talks on the second day of the fair, outlining how important emotional consistency is for the brand itself and ultimately also for the consumer – especially when it comes to textile recycling. Durability, good quality, in combination with timeless design are more important than ever today and in the future in terms of sustainable action. Added to this is the possibility of reviving products by means of a repair service. Equally exciting: the development of new technologies in terms of recycling. Erik Bang from the H&M Foundation provided a first glimpse of the new Greenmachine, which should make it possible to separate mixed fabrics such as cotton and polyester as early as 2021. Alternatively, old clothing is converted into new fibres thanks to companies such as WornAgain, Re:newcell, Spinnova or Infinited Fiber, which soon promises to be more than just a mere vision. For those who wish to gain insight into the supply chain of their purchased garment, the start-up know your stuff lets customers track the journey of the respective garment by simply scanning a QR code on the garment in a store or online.    
 
Free extensive retrospective
The next edition of PERFORMANCE DAYS is planned as a hybrid fair and will take place on May 19th and May 20th, 2021 in Munich as well as online. Until then, the PERFORMANCE DAYS platform will remain accessible, for instance with the Marketplace and further inspiring topics of (video) material stories to make online sourcing even easier. The talks from the first day of the fair and the conference will be accessible free of charge on the fair website.

The most importantt links:
Highlights of Expert Talks & Webinars
https://www.performancedays.com/digital-fair/expert-talk-webinar.html

Marketplace:
https://www.performancedays.com/marketplace.html

3D-Forum:
https://www.performancedays.com/digital-fair/forum-highlights/3d-forum.html

PERFORMANCE COLORS by Nora Kühner
https://www.performancedays.com/digital-fair/color-trends.html

More information:
Performance Days
Source:

PERFORMANCE DAYS functional fabric fair

Foto: Pixabay
18.08.2020

Sustainable Fashion: How are the Leaders in Fast Fashion doing?

  • 10% of their offer is eco-responsible.
  • Sustainable cotton is a priority for retailers for the coming years.
  • Sustainable garments cheaper than standard garments.

Brands are prepared for the new health protection rules and have reopened their stores. But aside from the direct impact of the COVID-19 epidemic, is the fashion market ready to respond to customers’ desire to act by changing their spending habits?
Based on analyses by Retviews, a recently acquired startup, Lectra has produced a survey of sustainable fashion among the leading fast fashion brands. The main findings are explained here.

  • 10% of their offer is eco-responsible.
  • Sustainable cotton is a priority for retailers for the coming years.
  • Sustainable garments cheaper than standard garments.

Brands are prepared for the new health protection rules and have reopened their stores. But aside from the direct impact of the COVID-19 epidemic, is the fashion market ready to respond to customers’ desire to act by changing their spending habits?
Based on analyses by Retviews, a recently acquired startup, Lectra has produced a survey of sustainable fashion among the leading fast fashion brands. The main findings are explained here.

The COVID-19 crisis has given many people the desire to live more meaningfully and to act more responsibly.     
The crisis period could be seen as the catalyst that forces the fashion industry to change the way it designs, produces and distributes its products. Since, for consumers, buying is a way of expressing a commitment and affirming their values, brands have an incentive to change their offer in preparation for the future, by taking a more eco-responsible, authentic and transparent approach.
While these factors were apparent before the pandemic, they have now become the key to interacting with consumers wanting a more responsible offer. The era of the consumer activist, long heralded without actually becoming a reality, is now here, and brands must adapt in response.

Sustainable collections still a very small minority
The proportion of sustainable fashion in collections varies considerably from one retailer to the next. For example, eco-friendly collections constitute only a small portion of the ranges offered by leading retailers Zara and H&M, which signed the Fashion Pact during the G7 Summit in Biarritz.

Zara’s Join Life collection represents 14% of its range, whereas C&A’s #Wearthechange represents nearly 30% of its total collection. The Conscious collection at H&M, which tops the Fashion Transparency Index, created by Fashion Revolution, accounts for less than 10% of its total range.

Composition of products in eco-friendly collections
C&A, H&M and Inditex (Zara) are among the top four users of organic cotton. All the brands analyzed in the Retviews survey present their cotton as sustainable and consider it a priority for 2020 and beyond.
There is little difference between the fabrics most commonly used in the mass and premium markets. The same is true for eco-friendly compared to standard collections. Cotton, synthetic fabrics such as polyester, elastane and also viscose are the most widely offered and used fabrics.
 
Are sustainable fabrics more expensive?
The assumption that sustainable and/or organic garments are more expensive is a misconception, according to the results of the survey. H&M’s exclusive sustainable collection, Conscious, is a good example. The average price of a dress in the standard collection is €39.90, whereas in the Join Life collection it is €31.70.    

“The opportunities offered by sustainability are significant. It’s an issue attracting much greater interest from Generation Z, and retailers have listened to and taken on board these concerns. 90% of consumers say they are aware of the situation and are prepared to change their behavior to combat climate change*. This shows their real inclination to invest in eco-responsible products. In view of this change, brands have a social responsibility to inform their customers, to be transparent about their progress in this area, and to share some of the challenges they face, in order to educate their communities. There are currently no international regulations for apparel defining what can be described as sustainable. This means that there is still a long way to go before the standardization of sustainable fashion is achieved.” explains Quentin Richelle, Chief Marketing Officer, Retviews.

More information:
Sustainability) Fast Fashion
Source:

Lectra

INVENTING TECHNOLOGIES NO ONE CAN COPY… I.S.T © I.S.T Corporation
03.03.2020

INVENTING TECHNOLOGIES NO ONE CAN COPY… I.S.T

NEW HIGH-TECH FIBERS AND YARNS FOR THE SPORTS AND LEISURE MARKET 

With its trade fair premiere at this year's ISPO Munich at the end of January, a newcomer in the sportswear and outdoor market has achieved a well-received appearance: For the first time in Europe, the Japanese company I.S.T Corporation presented its new high-tech fiber and a spinning technology with amazing possibilities at their booth with extensive augmented reality technology. In the sports industry, I.S.T is only known to a few, although there have been first cooperations with well-known manufacturers such as Patagonia in the last seasons.

NEW HIGH-TECH FIBERS AND YARNS FOR THE SPORTS AND LEISURE MARKET 

With its trade fair premiere at this year's ISPO Munich at the end of January, a newcomer in the sportswear and outdoor market has achieved a well-received appearance: For the first time in Europe, the Japanese company I.S.T Corporation presented its new high-tech fiber and a spinning technology with amazing possibilities at their booth with extensive augmented reality technology. In the sports industry, I.S.T is only known to a few, although there have been first cooperations with well-known manufacturers such as Patagonia in the last seasons.

The CEO and president, Ms. Toshiko “Toko” Sakane, answered Textination's questions. She has been running the company - founded by her father - since November 2016. After completing her bachelor's degree in sociology / human sciences, she worked in the office of the House of Representatives of the Japanese Parliament and the former Japanese Minister of Health and Social Affairs. Later she was managing director of the I.S.T Corporation in Parlin, New Jersey, USA, founded in 2000 - a manufacturer of unique, high-temperature resistant resin materials.

I.S.T is a Japanese company with a comparatively young history. Originally founded in 1983 as an R&D company, you are now also based in the United States and in China. If you had to introduce yourself in 100 words to someone who doesn't know the company: What makes you unique?
I.S.T Corporation is an R&D-oriented Japanese material company with the claim to "invent technologies that no one can imitate". What makes us uniquely competent is our integrated process of material development, innovating our own in-house production methodologies and advancing production technologies. Through this end-to-end cycle, we can achieve various advantages including developing complete original products, securing best quality assurance, and, most importantly, letting us discover new innovations. I.S.T is committed to keep innovating new technologies so they can contribute to enriching people’s lives more.   

Your slogan is: make the impossible possible. In which markets and from which industries do you feel particularly challenged? And with which product innovations for the textile industry do you think you can move the most?
I.S.T’s focus is sporting goods and apparel industry because materials used in this industry demand a wide variety of functionalities and are likely used in extreme conditions. We find it challenging and exciting to offer our advanced innovations. As for the textile industry, we believe our KARL KARL™ spinning technology offers a new great solution for winter active inner wears because it offers all the functions they want, such as warmness, being light-weighted, and easy-care.

A central guideline of the company is the motto "Inventing technologies no-one can copy". Patent protection and a consistent brand policy characterize your activities in the market. But patents can expire and brands can be copied, what makes you uncopiable?
A patent or brand can be copied. However, what makes it impossible to copy us is that our core technologies are embedded throughout our integrated process of material development, in-house production methodologies and advancing production technologies. For example, our KARL KARL™ technology is spinning technology that offers multiple functionalities in one yarn and also can be applied to all different types of and hybrid yarns.
There are some other companies that claim their yarns having a similar function with ours, but those are single function and in a particular type of yarn. This is the most fundamental and significant difference between technologies and competitors. Other companies may be able to copy a single function from us, but it will never be the same as our products that are the results of layers and layers of our integrated innovations.
          
Initially focused on selling technology, you are now a major fiber producer yourself. In addition, you have expanded your portfolio in the past 15 years - for example in the wool market - through acquisitions in Japan and China. Where do you see I.S.T as a player in the textile sector in 2030?
Just as you see a GORE-TEX tag on any outerwear, I would like to see brand names produced by I.S.T on every sports and fashion apparel and people instantly recognize it as the sign of most advanced functional materials.

For the first time you attended ISPO Munich 2020 in January as an exhibitor to present the high-tech fiber IMIDETEX® and new KARL KARL™ yarns to the sporting goods and outdoor industry. What is so special about these two products and what makes them so suitable for use in these markets?  
IMIDETEX®, made of 100% polyimide resin and commonly used in outer space, has possess various advantageous characteristics that other existing super fibers couldn’t overcome, including it being high UV resistant, heat resistant, low water absorption, and has a high tensile strength.
Examples of possible applications for the outdoor market as in composites, would include highly resistive but also durable golf shafts or tennis rackets that can minimize the impact sent to players, and a bicycle that can absorb the shock from the ground throughout a long and competitive race. As for textile, it makes an incredibly durable sail that endures an unforgiving sun. Finally, as yarns IMIDETEX® makes a light-weighted but super strong ropes that people can trust their lives with. IMIDETEX® can provide great performances in extreme natural conditions.
KARL KARL™ is the patented spinning technology that multiplies one core thread with another thread. By expanding the yarn structure itself, it achieves lightness and warmness, which are two seemingly opposite characters to coexist. This technology can be applied to wool, cotton, silk, polyester, nylon … plus there are endless possibilities of developing new yarns by combining different characteristic yarns.
These materials by I.S.T are unrivaled and present infinite possibilities for richer designs in sports fashion scenes.

In a world in which great value is placed on nature and natural materials, man-made fibers are not always welcome. On your website you postulate, I.S.T contributes to the people around the world through chemistry for a better life style. Which aspects make a good case for that?
Our brand-new product, faux-fur, made with KARL KARL™ technology is a good example of our contribution to keep the good balance of natural and synthetic.
The real fur is fashionable but it’s a symbol of animal abuse nowadays. To conserve the nature, our KARL KARL™ faux-fur offers an alternative to fashion, while preventing polluting the ocean from using micro fibers.    

In which socially relevant subject areas do you see a particularly great need for innovation and action during the next 5 years? What is your assessment that your company will be able to offer solutions for this with its products?
We believe that light-weight is a major key factor for better lives and the planet because it allows to save energies and expand the performances.
As the first step, we are bringing in our light-weight technologies, such as IMIDETEX® composites and KARL KARL™ technology, to sporting gears and apparels to support our active lifestyle before extending those technologies to all other markets that can benefit from them.

There are various definitions for sustainability. Customers expect everything under this term - from climate protection to ecology, from local on-site production to the exclusion of child labor etc. What do you do to bring this term to life for your company and what activities or certifications do you rely on?
I.S.T's taking this subject seriously in any aspects. We aggressively approach to research and develop technologies and materials that can support human lives and planet, as well as bringing in sustainable methods and materials to our operations. For instance, we are developing a yarn making from cellulose taken out of used papers without using any harmful chemicals to humans. Also, we invested in a state-of-the-art low emission production facility to make Polyimide materials.
We are RWS (Responsible Wool Standard) certified yarn spinner as far as wool is concerned and we are using RWS certified wool fiber. As for polyester, we are using GRS (Global Recycled Standard) certified recycled polyester and as for cotton, we are using organic cotton fiber. Moreover, our company values producing materials that last forever and not to produce any wastes and/or one-time use materials.
          
Where do you get your inspiration from to research certain technologies or products? Which orders or inquiries from the textile supply chain play a decisive role?
You may think that our life is already filled with things and there isn’t a thing that we cannot get in this world. And yes, we have everything. Yet there are some functions you wish you had in addition to full of those things.
The original idea of developing KARL KARL™ technology was that we wanted to adapt functions like lightness, warmness, quick-drying and easy-care that synthetic fibers have, into natural fibers such as wool and cotton because, obviously natural fibers are much friendlier to human and the earth than petroleum-based fibers.
We believe in and keep our corporate missions: “Develop and manufacture products no others have tried before” and “Handle high-value added products”. Our inspirations for R&D come from our belief, “bringing a wish into a reality”. We do not get an inspiration from others. Our innovations inspire customers and the market.

Breaking new ground means willingness to make decisions, overcoming fears - and thus courage to fail. Not every project can succeed. In retrospect, which entrepreneurial decision are you particularly happy to have made?
Actually, for us, there is no such thing as failed projects because we never give up until each and every project becomes successful.
By carrying on our original corporate missions of “Develop and manufacture products no others have tried before” and “Confront difficulties” that my father, the founder of I.S.T, established almost forty years ago, I.S.T members including myself have learned the joy of overcoming problems and of feeling the victory.
When I took over the business, I have set my goal to “move forward to the global market to inspire the world with our technologies”.
Most recently, by making the decision to enter the sporting gears and apparel market and receiving very positive responses at the ISPO Munich 2020, I’m very pleased that we have made one step forward toward my goal.

The interview was conducted by Ines Chucholowius, CEO Textination GmbH

Greenshowroom and Ethical Fashion Show Berlin © Messe Frankfurt Exhibition GmbH
06.12.2016

GREENSHOWROOM & ETHICAL FASHION SHOW BERLIN: PLAIN SAILING INTO THE WINTER SEASON

  • New exhibition area at the Club
  • Key topic "ActiveSlow": design and performance meet resource efficiency and recyclability

Enlarged surface area and strong support from exhibitors: excellent signs for Greenshowroom and the Ethical Fashion Show Berlin as they enter the busy preparation phase. 'The booking situation for both trade fairs is highly promising. We have a number of strong labels on board, including both global pioneers and up-and-coming newcomers from the eco fashion segment', says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. From 17-19 January 2017, visitors can look forward to an inspiring product range and the largest exhibition surface area the trade fair duo has so far enjoyed on the site of the Berlin Postbahnhof.

  • New exhibition area at the Club
  • Key topic "ActiveSlow": design and performance meet resource efficiency and recyclability

Enlarged surface area and strong support from exhibitors: excellent signs for Greenshowroom and the Ethical Fashion Show Berlin as they enter the busy preparation phase. 'The booking situation for both trade fairs is highly promising. We have a number of strong labels on board, including both global pioneers and up-and-coming newcomers from the eco fashion segment', says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. From 17-19 January 2017, visitors can look forward to an inspiring product range and the largest exhibition surface area the trade fair duo has so far enjoyed on the site of the Berlin Postbahnhof.

Greenshowroom is all about highquality labels presenting contemporary styles. The highlights on the upper floor of the Postbahnhof include Ackermann Taschenmanufaktur with its timelessly elegant bags made from olive leaf-dyed cow leather and aged chamois tanned deer leather – designed and made at the company's own manufactory in Lüneburg. Living Blue, a premium label from northern Bangladesh, will present its new products once again. It creates superb accessories and fashionable pieces using local craftsmanship and home-grown organic indigo dye. New to the trade fairs is the Dutch-New  to Greenshowroom: Rhumnaa South African newcomer label Rhumnaa. The designers at Rhumnaa get their inspiration from the stories of South African artists and develop high-quality fashion lines.

The streetwear segment at the Ethical Fashion Show Berlin will also sparkle with numerous top players. With ShineConcept, Johanna Riplinger presents her second line in the casual segment. The new women's outerwear collection is based on the use of organic cotton that has been enhanced by pure vegetable dyes and is fairly produced in India. Langbrett from Berlin promises trendy clothing, art and zest for life for city residents who surf and is thus one of the major emerging labels at the Ethical Fashion Show Berlin. Remei presents its new Naturaline collection: shirts, sweaters, trousers and more made from sustainably produced organic cotton for the whole family. Lanius will present a collaboration with Kunert, a premium expert in hosiery. Their special focus is on colourful knit groups and new developments in the merino wool segment, namely Lanius ecowool. And the Danish label Amov will celebrate its début at the trade fair – stylish, minimalistic and long-lasting everyday favourites. In January, the Danish newcomers will unveil their third main collection, which has been developed by designer Winnie Wilki Fristrup. The Ethical Fashion Show is developing not only in terms of quality, but also space, and will be expanding its surface area: an additional exhibition area will be created in the Club at the Postbahnhof. The expansion of the surface area has been made possible by moving the fashion shows to the neighboring Energieforum.

Key topic "ActiveSlow"

Progressive design and performance in combination with resource efficiency and recyclability are the central themes of the winter season. In a showcase entitled "Active Wear +", Manufactum and ESMOD Berlin International University of Art for Fashion present a selection of prototypical functional clothing. Selected exhibitors from both trade fairs will also present design innovations that are characterised by their particular focus on resource efficiency, slowness and recyclability. More in-depth information will be provided at the panel discussion entitled: "Save the sea: the issue of textile shedding into water bodies".