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IT solutions for stable supply chains © pixabay
30.11.2021

IT solutions for stable supply chains

Global supply chains comprise complex networks, making them particularly vulnerable. The UK is a prime example of this, where logistics problems are currently resulting in empty supermarket shelves and closed gas stations. Fraunhofer experts provide IT solutions that counteract supply bottlenecks in international goods traffic and maintain robust supply chains.

Earthquakes in South America, floods in Germany or political unrest in Asia: all compromise supply chains. A research team at the Fraunhofer Institute for Industrial Mathematics ITWM is developing mathematical methods that can be used to calculate how to minimize risks to supply chains. “Mathematically speaking,” explains Dr. Heiner Ackermann, Deputy Head of Optimization – Operations Research, “these disruptive events create a multidimensional decision problem.”    

Global supply chains comprise complex networks, making them particularly vulnerable. The UK is a prime example of this, where logistics problems are currently resulting in empty supermarket shelves and closed gas stations. Fraunhofer experts provide IT solutions that counteract supply bottlenecks in international goods traffic and maintain robust supply chains.

Earthquakes in South America, floods in Germany or political unrest in Asia: all compromise supply chains. A research team at the Fraunhofer Institute for Industrial Mathematics ITWM is developing mathematical methods that can be used to calculate how to minimize risks to supply chains. “Mathematically speaking,” explains Dr. Heiner Ackermann, Deputy Head of Optimization – Operations Research, “these disruptive events create a multidimensional decision problem.”    

Cushioning risks without additional costs
Ackermann’s team of experts analyze the properties of supply chains using mathematical models. The failure scenarios simulated on the basis of these calculations show at which points there is a greater need for action. In the second step, the researchers focus on holistic optimization – for a more robust supply chain that can cushion risks without incurring major costs. The experts package all variables into a multicriteria optimization problem. In this way, they determine the best possible solution for the triad of resilience, cost and risk. Algorithms calculate the optimum balance and with it various options for raw materials, suppliers and warehousing. Even the use of alternative materials is considered. The top priority: as few assumptions as possible. “Our work has set the ball rolling – companies that previously relied on Excel spreadsheets and their gut feeling are now engaging in very fruitful discussions,” explains Ackermann, adding: “Whether you are dealing with supply chains or supply networks, mathematics is a universal and very effective tool.”

Early detection of potential supply shortages
The Fraunhofer Institute for Material Flow and Logistics IML also offers highly effective support for testing and optimizing supply chains with its Order-To-Delivery-NETwork (OTD-NET) simulator. Thanks to this tool, planning and material flow processes from order to delivery can be continuously assessed. “OTD-NET maps even highly complex supply chains in full and at all levels, including the planning and information flow processes. Using various parameters, it is possible to accurately model cooperation between supply chain partners on the computer,” specifies Marco Motta, Head of Supply Chain Engineering at Fraunhofer IML.
 
Combining digital twins of supply chains with simulations
The tool set examines networks particularly with regard to customer promises in terms of delivery reliability and quality, etc., costs, environmental considerations and, in the analysis of alternative scenarios, resilience. “In the simulation, I can easily play around with demand peaks, a slump in the respective market or scenarios in which production is disrupted,” explains the Fraunhofer IML expert. In this way, forecasts can be made about how a supply chain will react in a state of emergency. Logistics assistance systems that combine a digital twin of the supply chain with simulations show dispatchers which cargo ships have loaded which parts, where these are located and when the consignment will be available at the required location. Supply for the next 20–30 weeks can thus be depicted for global networks, enabling potential bottlenecks to be detected early on. Tracking is also a distinguishing feature of the solution for demand and capacity management. Not only is the number of parts affected displayed but planners can also directly see the impact of this on the whole of production.
 
Most recently, both the automotive and medical sectors have suffered from supply bottlenecks. Saskia Sardesai, Senior Scientist at Fraunhofer IML, is leading different research projects in which OTD-NET is being used to increase resilience in value creation networks for medical supplies. “Especially smaller and medium-sized companies were addressing this problem using existing spreadsheet analysis tools. However, this approach does not identify dynamics.” This is where OTD-NET comes into play: The simulation dynamically shows over a long period whether all parts will be at the right location at the right time. “If all parts are available except for those from my transatlantic supplier and there is no alternative supplier in Europe, I will quickly have a break in my chain lasting over a month,” outlines the specialist.

Increasing the European manufacturing sector’s resilience to future pandemics In the European research project “CO-VERSATILE”, overseen by Sardesai, participants are doing everything in their power to increase the European manufacturing sector’s resilience to future pandemics. The supply chain should be able to react quickly and effectively to a sudden spike in demand for strategic medical supplies. To that end, experts at Fraunhofer IML have developed a simulation model that takes into account future peaks and fluctuations in demand as well as supplier risks. Companies are immediately given an overview of which effects they will have to face. “We have created very simple models to facilitate rapid feedback and implementation for a variety of companies,” explains the project manager. Particular attention was paid to capacities, lead times, transportation frequency and possible supply restrictions. Users can see how individual factors interplay – an invaluable advantage compared to the long-standing Excel solution.

(c) PERFORMANCE DAYS
16.11.2021

PERFORMANCE DAYS 2021: Hybrid Event in December

From December 1 to 2, 2021, the industry will meet up again live at the trade fair center in Munich. Trade visitors, industry insiders and experts can look forward to inter-personal exchanges, intensive networking, exciting fabric innovations and various other program highlights. The fair will go ahead in strict compliance with the current official hygiene regulations and in close cooperation with the Messe München authorities. Planned as a hybrid event, PERFORMANCE DAYS offers the possibility to follow what is on offer digitally.

From December 1 to 2, 2021, the industry will meet up again live at the trade fair center in Munich. Trade visitors, industry insiders and experts can look forward to inter-personal exchanges, intensive networking, exciting fabric innovations and various other program highlights. The fair will go ahead in strict compliance with the current official hygiene regulations and in close cooperation with the Messe München authorities. Planned as a hybrid event, PERFORMANCE DAYS offers the possibility to follow what is on offer digitally.

Live in Munich: PERFORMANCE DAYS in Hall A6
In Hall A6 on the grounds of the New Trade Center in Munich, trade visitors can look forward to an extensive portfolio of exhibitors showcasing their latest functional textiles and fabric innovations for the upcoming winter season, winter 2023/24. Exhibitors who are unable to present their highlights on site can also be accessed via the PERFORMANCE DAYS LOOP digital platform throughout the course of the fair. As part of the newly developed “remote booths” concept, trade visitors will for the first time also find collections from exhibitors who cannot be in Munich in person for the trade show. Interactive exchanges via chat, call or video call is planned.

Two further PERFORMANCE DAYS fairs are planned as live events: The Functional Fabric Fair by PERFORMANCE DAYS in Portland, Oregon, USA on November 17-18, 2021 and Functional Textiles Shanghai by PERFORMANCE DAYS on December 6-7, 2021. Registration is open at www.functionalfabricfair.com/ and www.functionaltextilesshanghai.com/

PERFORMANCE FORUM together with USA Fair
As part of the PERFORMANCE FORUM, a select jury of experts assembles for two days prior to the fair to exchange views on the latest fabric innovations for the winter 23/24 season. In order to ensure a more global market overview, the PERFORMANCE FORUM will curate highlights for the first time in conjunction with the US fair in Portland. Consequently, the next fair in Munich will not only feature the latest products from exhibitors at the Munich fair, but also highlights from the fair in Portland. This year’s Focus Topic in cooperation with the Vaude Academy will engage with the topic “The Sustainable Future of Nylon” and a specific hand-chosen selection of fabric materials. Furthermore, as part of the winter fair, the “sustain & innovate” conference on sustainability, organized in close cooperation with SAZsport, will take an in-depth look at the topic comprising all its aspects along with speakers, webinars and discussion rounds. The program will be broadcast live from the fair and thus accessible for all who wish to follow it online in digital form.  

Eco Award and Performance Award for Innovative Winter Fabrics 23/24
This year, in addition to a PERFORMANCE AWARD, the jury also presented an ECO PERFORMANCE AWARD. An integral part of the winter edition of PERFORMANCE DAYS is the presentation of the fabric highlights and accessory trends in the respective categories for the Winter Season 2023/24 at the PERFORMANCE FORUM. The well-known segments will be joined for the first time this winter by the Shoes & Bags category, while the renowned Lifestyle Category will be continued under its new title, “Function Meets Fashion”. The high level of innovation and quality of many of the fabrics submitted this year are particularly striking.

“The fusion of the two PERFORMANCE FORUMs of our fairs in Munich and Portland has lead to a significant increase in quality and innovation. Thanks to the new partnership, not only were we able to get new, exciting manufacturers on board, but there was also a significant increase in participation in general“, says Marco Weichert, CEO of PERFORMANCE DAYS.

Natural fabrics such as organic cotton, wool or canvas remain in demand. These are joined by significantly more plant fibers such as hemp, coconut shell, bamboo or fibers derived from pineapple or banana leaves. The additional use of castor oil, zinc or ginger supports the antibacterial effect, ensures enhanced breathability, optimum temperature management and makes the fabric soft, light and kind to the skin. The topic of recycling presents itself in various new facets and features exciting trends. The portfolio ranges from the recycling of marine waste, such as old buoys, plastic waste or fishing nets, to the recycling of waste from the automotive and computer industries, such as old car tires or computer chips. Natural dyeing methods are also gaining increasing importance, as is the recycling of materials into the textile loop.

In the Marketplace, visitors have the opportunity to view over 13,000+ products from exhibitors, including the fabric highlights of the individual categories at the PERFORMANCE FORUM. In order to be able to present the fabrics to the digital visitors as realistically as possible in terms of feel, design and structure, the PERFORMANCE FORUM has been equipped with groundbreaking 3D technology, including innovative tools such as 3D images, video animations and U3M files for download.

In addition to the PERFORMANCE AWARD WINNER, which goes to drielease/Optimer, there is also an ECO PERFORMANCE AWARD WINNER, awarded to Long Advance.

Completely new look: With the innovative Dricomfort Geo, drirelease turns to a blend of 6 % Lycra, 44 % polyester and 50 % recycled polyester. The processing of the various fibers in the knitting process, in combination with the Dricomfort GEO finishing, makes the reversible interlock fabric unique.

Unique, new pattern and knit designs are possible thanks to a special jacquard knitting process used to process the recycled polyester yarn. The material impresses with its lightness and versatility. The GEO technology also ensures optimal body temperature management. The adaptable technology provides excellent thermal regulation features through efficient heat management and enhanced moisture transport to optimize comfort and performance. Moreover, GEO boasts UV protection up to 50+.

New recycling variant: Long Advance presents LNT-21191-Z4C, a post consumer nylon that opens up a new world to recycling. The fabric, which consists of 7 % elastane and 93% recycled polyamide via Mass Balance, introduces new facets to the topic of recycling. BASF is using tire waste from now on and processes them into a new fiber. fiber. Due to the recycling, the need for synthetic fabrics are reduced to replace petroleum-based plastics with plastics made from renewable raw materials.

(c) FESPA
02.11.2021

FESPA back with first live events in Europe

FESPA has kick-started business recovery in the speciality print and signage communities with the successful return of FESPA Global Print Expo and European Sign Expo 2021 (12 – 15 October 2021) after a two-year gap.

The first live FESPA events in Europe since Spring 2019 attracted a strong audience dominated by business leaders, who came with an appetite to update their industry knowledge with a view to short- and medium-term investment.

FESPA has kick-started business recovery in the speciality print and signage communities with the successful return of FESPA Global Print Expo and European Sign Expo 2021 (12 – 15 October 2021) after a two-year gap.

The first live FESPA events in Europe since Spring 2019 attracted a strong audience dominated by business leaders, who came with an appetite to update their industry knowledge with a view to short- and medium-term investment.

International audience of senior decision-makers
Visitors came from more than 100 countries, with a strong emphasis on the Benelux region and Germany which accounted for 49% of the audience, in line with expectations given the location in Amsterdam. Other strongly represented countries were Italy, France, the United Kingdom, Spain and Poland. As anticipated, the challenges for long-haul travellers due to COVID-related restrictions resulted in fewer visitors from outside Europe than usual for a Global Print Expo event. In total, the events attracted 7,850 unique visitors, 42% of whom attended for more than one day, bringing total visits to 11,130.

Close to half of all visitors (44%) were owners or managing directors, reinforcing the significance of the event as a springboard for business recovery and forward planning. Two in three visitors influence or make final purchasing decisions in their business.

54% of visitors stated that they were visiting FESPA for the first time, indicating a thirst for market knowledge, insight and inspiration following the commercial challenges of the pandemic.

Sources of inspiration
Printeriors was once again a popular attraction for visitors. Inspired by nature and curated by FESPA’s Textile Ambassador, Debbie McKeegan, the feature highlighted digitally printed applications targeted at printers operating in or looking to expand into interior décor. In collaboration with industry suppliers including Imageco, Kornit Digital, PONGS, swissQprint and TTS, the products displayed were produced using a series of high-end technologies, print processes and materials.

The World Wrap Masters Europe 2021 competition was also a key area of interest. In addition to a series of demonstrations and workshops from wrap experts, visitors saw competitors battle it out for the title of the “World Wrap Master of Europe 2021”. On day four, Norman Brübach from Germany was crowned the winner and will go on to compete against regional champions in the World Wrap Masters Final 2022 at FESPA Global Print Expo 2022 in Berlin.

For members of the community unable to attend the event in person, FESPA and its exhibitors provided an array of live-streamed and virtual content. The FESPA Live sessions involved conversations with key exhibitors, printers and print experts on the latest trends and innovations and these attracted 5,125 views throughout the four-day event. The recordings of the sessions are also still available to watch on demand.

Neil Felton, FESPA CEO comments: “Feedback from exhibitors was effusive, with many commenting on the upbeat mood among visitors, the unmatched value of face-to-face conversations with senior decision-makers, the enthusiasm for the new technologies and consumables on display, and the overriding sense of optimism for the future. The buzz in the halls was energising and the impression was that delegates felt very confident and happy to be in a live event environment again after such a long time.”

Neil Felton concludes: “The past two years have undoubtedly been challenging for everyone in our community. To move forward, printers and signmakers need to unearth new opportunities, explore the latest technologies and meet with peers to share ideas. This year’s events were an important milestone in our collective recovery and we hope that our next Global Print Expo and European Sign Expo, which will return to Messe Berlin, Germany, from 31 May – 3 June 2022, will finally put our whole global community back in motion.”

(c) Messe Düsseldorf / ctillmann
26.10.2021

A+A 2021: Restart for Trade Fairs in Düsseldorf

  • World's leading trade fair for safe and healthy working offers central platform for personal exchange within the industry

The responsible handling of the issues of safety and health at work has once again moved into the focus of society and politics due to the pandemic. At A+A 2021, which begins on 26, October 2021, these topics have been the focus since its premiere. Under the motto "People matter", A+A 2021 will present everything to do with personal protection, occupational safety and health at work from 26 to 29 October. More than 1,200 exhibitors from 56 nations will present themselves to trade visitors in 10 halls at the Düsseldorf exhibition centre.

  • World's leading trade fair for safe and healthy working offers central platform for personal exchange within the industry

The responsible handling of the issues of safety and health at work has once again moved into the focus of society and politics due to the pandemic. At A+A 2021, which begins on 26, October 2021, these topics have been the focus since its premiere. Under the motto "People matter", A+A 2021 will present everything to do with personal protection, occupational safety and health at work from 26 to 29 October. More than 1,200 exhibitors from 56 nations will present themselves to trade visitors in 10 halls at the Düsseldorf exhibition centre.

"The anticipation for the fair was great. This year we were particularly looking forward to the personal exchange with the industry. The positive exhibitor feedback confirms that the players in occupational health and safety want a live platform. And with the A+A we deliver what only a trade fair can offer. Tactile product presentations and innovations as well as planned and accidental encounters with the entire industry," says Birgit Horn, Project Director A+A.

Exciting topics and best practices at the A+A Congress
Parallel to the A+A trade fair, the 37th International Congress for Occupational Safety and Health deals with numerous current topics and challenges of the scene. It is organised by the Federal Working Group for Safety and Health at Work (Bundesarbeitsgemeinschaft für Sicherheit und Gesundheit bei der Arbeit, Basi). In more than 25 series of events, well-founded specialist knowledge and current political topics are conveyed and intensively discussed for all stakeholders in matters of safety and health at work, on site and in some cases also digitally. "Even the opening event will be interesting. Social partners and other stakeholders will discuss the impact of the pandemic on occupational safety and health and the return to the 'new normal' that is now beginning," says Basi Managing Director Dr Christian Felten.

At the A+A Congress, renowned experts from the field of occupational safety and health will provide answers to central questions such as: How does the digitalisation of work affect the health and safety of employees? How do I, as an occupational safety specialist, advise companies and employees on this? How should decentralised workplaces be managed in a safe and healthy way? How do you determine a healthy balance between mobile and stationary work? What is the need for occupational prevention in the case of musculoskeletal stress and what is the current need for prevention in the case of activities involving carcinogenic hazardous substances and bio-substances? There are many interesting events on this and many other topics, further information can be found at www.basi.de/kongress. .

Trend topics at the A+A 2021
Digital performance and sustainability determine the current discussion and will continue to strongly influence the future of work. In addition to these two megatrends at A+A 2021, the focus of the framework programme is on solutions for the future (Future Solutions), new working worlds (New Work) and the topic of hygiene and pandemics.

A+A Live: Experience safe and healthy work with all senses
Best practices using state-of-the-art products and processes will be communicated under the label "A+A live" in the Trend Forum, the Theme Park Operational Fire Protection and Emergency Management, the Robotics Park and the Start UP Zone.

In Hall 10, trade visitors will find the Safety and Health Meeting Point, the competence centre for all occupational health and safety issues. This is where Basi's member and partner organisations present themselves..

The Robotics Park is also located in Hall 10, it is divided into the Self Experience Space and the Exoworkathlon. The partner of the Robotics Park is the Fraunhofer IPA from Stuttgart.
In the Self Experience Space, the following manufacturers of exoskeleton solutions will be presenting their products, which visitors can try out for themselves:  Ottobock SE & Co. KGaA, Japet Medical Devices SAS, Iturri, German Bionic Systems GmbH, Ergoschutz GmbH, suitX Inc, hTRIUS GmbH, Levitate Technologies Inc. and Laevo B.V.

The Exoworkathlon is a live study conducted by the Fraunhofer Institute for Manufacturing Engineering and Automation (IPA) and the Institute for Industrial Manufacturing and Management at the University of Stuttgart (IFF) in which young test subjects (trainees and technical students) run through a course once with and once without an exoskeleton. The data collected during the Exoworkathlon is used to scientifically evaluate the extent to which these exoskeletons reduce muscular and skeletal strain and increase performance.

In Hall 4, expert lectures on the topics of digitalisation + safety, digitalisation + health, sustainability, protection and hygiene as well as safe handling of hazardous substances will provide an insight into current developments in the Trend Forum.

The Corporate Fashion Lounge is located in Hall 5. Here, trade visitors can find out about the latest trends in fashionable workwear and experience how versatile modern workwear is today. At the same time, the lounge provides an outlook on the future role that corporate fashion will play at the trade fair from A+A 2023 onwards.

In Hall 6, trade visitors will find the action area on industrial fire protection and emergency management, organised by the Bundesverband Betrieblicher Brandschutz / Werkfeuerwehrverband Deutschland (WFVD). Several live demonstrations will simulate the use of chemical protective suits (CSA) in the event of the escape of toxic substances in the event of an accident and demonstrate the correct prevention.

More information:
A+A
Source:

Messe Düsseldorf

Foto: Pixabay
12.10.2021

Making companies crisis-proof: Resilience as an extended security concept

Companies today face a variety of increasingly complex risks. Not least the pandemic has shown how crises can pose an existential threat to companies. The FReE tool of the Fraunhofer Institute for High-Speed Dynamics, Ernst-Mach-Institut, EMI, allows companies to measure their resilience and subsequently be prepared for upcoming crisis scenarios.
 

Companies today face a variety of increasingly complex risks. Not least the pandemic has shown how crises can pose an existential threat to companies. The FReE tool of the Fraunhofer Institute for High-Speed Dynamics, Ernst-Mach-Institut, EMI, allows companies to measure their resilience and subsequently be prepared for upcoming crisis scenarios.
 
Our world is highly complex and prone to disruption: Natural disasters, cyberattacks, power outages, terrorist attacks, pandemics and other crisis scenarios can threaten companies existentially. The corona pandemic has shown us how vulnerable the German economy really is: According to the Federal Statistical Office, in 2020 the economy fell into a deep recession after ten years of growth; especially in the second quarter of 2020, economic output saw a historic slump. There will be other crises after this pandemic. The classic methods of risk analysis and risk management, which only take into account expected risks, do not adequately protect companies against major losses.

“Companies often only consider the most likely scenarios rather than focusing on possible crisis events,“ says Daniel Hiller, Head of business unit Security and Resilience at Fraunhofer EMI in Freiburg. Teams at Fraunhofer are establishing resilience as a new security concept to help prepare organizations and companies for crises. The results of their research work include the online tool Fraunhofer Resilience Evaluator FReE and the KMU-Lagebild software, both designed to enable companies to measure and evaluate their resilience and to carry out a resilience analysis before, during and after a disruptive event.
 
The five-stage concept “Prepare, Prevent, Protect, Respond and Recover”
The online tool FReE allows companies to plan resilience strategically, to implement the abstract concept in their company and to put it into practice on management level. FReE is based on the five-stage concept “Prepare, Prevent, Protect, Respond and Recover.”  

The software comes with a list of 68 questions related to the five resilience stages. The answers provide the company with some initial information needed to assess resilience. The five stages are ordered chronologically, starting with a what-if scenario. During this Prepare stage companies prepare for disruptive situations, which helps avert damage using preventive measures during the Prevent stage.

“An aluminum processing plant, for example, might want to protect its premises with security fences and cameras, because thieves usually break in at night to steal aluminum,“ says Hiller, illustrating the first two stages using a classic example. The Protect stage, as the name suggests, aims to protect; this might include safeguarding important infrastructures or buildings with additional concrete layers or walls. If it was not possible to stave off the disaster, the Respond stage comes into play. It is now important to quickly identify the cause and extent of the damage and to preserve critical supply functions. After the incident, companies should systematically draw lessons from the crisis in order to be better able to avert future risks and to boost their resilience in a cyclical iterative process – researchers call this stage Learn and Adapt.
 
The FReE tool takes the user through the list of questions, which are ordered chronologically into the sections before, during and after a disruption and cover all company divisions. These including personnel, finance, infrastructure and technology. The tool allows you to filter by division during the evaluation process. “For example, a controller can set the filter such that only results related to finance are shown,” says Hiller. Possible questions include: “Is there a disaster manager in the event of a disruption?“, “What are their qualifications and powers?” or “What are the financial reserves for emergencies?” The evaluation is shown in the radar chart, with the worst result being at zero percent in the graticule.

FReE is available in three versions: The free web-based quick version includes 15 questions. The full version, which includes the complete list of 68 questions, is available on a project basis. The accompanying consulting project is based on the paid version. As part of the consulting project, Hiller and his team work together with the companies to develop appropriate measures to boost resilience and eliminate weak spots. Furthermore, additional questions can be added to the FReE tool to adapt it to the needs of specific industries. Many SMEs are already using the quick version and are planning to update it to the full version.

KMU-Lagebild project
While FReE enables companies to assess their resilience on their own, the KMU-Lagebild project supports them in carrying out a comprehensive resilience assessment. The researchers model all procedures and processes on the computer using the available data. By inputting hypothetical disruption scenarios, you can see how the system reacts to them and which countermeasures have to be taken. “By asking yourself not only what the most likely disruptions are, but also what potential incidents there are, you broaden your view of the risks. What’s more, resilient companies exhibit a high level of adaptability and flexibility,” says Hiller in summary.

More information:
SMEs resilience corona crisis
Source:

Fraunhofer-Institut für Kurzzeitdynamik, Ernst-Mach-Institut, EMI [Fraunhofer Institute for High-Speed Dynamics, Ernst-Mach-Institut, EMI]

(c) Messe Frankfurt Exhibition GmbH or Messe Frankfurt GmbH
05.10.2021

Heimtextil 2022: International Reunion eagerly awaited

Meeting business partners, discovering new products and gaining inspiration – all will be possible again when Heimtextil 2022 opens its doors in Frankfurt am Main from 11 to 14 January. With registrations from around 1,600 exhibitors from 50 countries, the Trade Fair for Home and Contract Textiles anticipates a highly promising return to the international stage. The Heimtextil Team has begun the decisive preparatory phase for this international meeting place for the sector with great commitment and enthusiasm.

Meeting business partners, discovering new products and gaining inspiration – all will be possible again when Heimtextil 2022 opens its doors in Frankfurt am Main from 11 to 14 January. With registrations from around 1,600 exhibitors from 50 countries, the Trade Fair for Home and Contract Textiles anticipates a highly promising return to the international stage. The Heimtextil Team has begun the decisive preparatory phase for this international meeting place for the sector with great commitment and enthusiasm.

“With four months still to go, there has been a tremendous response to Heimtextil 2022, especially from the international side. The yearning for personal encounters and the chance to examine the latest products in reality is greater than ever before. We are looking forward very much to welcoming the sector back to our fair and exhibition centre and have complete confidence that Heimtextil 2022 will be a safe and successful event for all concerned”, says Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt.

Trendsetting themes and a multifaceted product spectrum
In addition to the extensive spectrum of products to be seen, Heimtextil 2022 will offer inspiration and an attractive range of information services and events to help visitors discover the latest market developments in the sector. In particular, the presentation of the Heimtextil Trends provides in-depth insights into tomorrow’s furnishing themes. Also at Heimtextil, Interior.Architecture.Hospitality will spotlight offers for (interior) architects and hospitality experts. Moreover, particular emphasis will be given to the on-trend subject of healthy sleep, including numerous advisory services and products for the specialist bed trade. In this connection, the Heimtextil Sleep & More Conference will be a meeting place for representatives of the specialist bed trade with a high-grade programme of lectures, discussions and product presentations to choose from. Another important focal point at Heimtextil 2022 will be far‑reaching aspects for greater sustainability. Naturally, detailed information will also be available about this topic. Other highlights include presentations by Trevira and DecoTeam.

Digital services to supplement the trade fair
The range of products and information at Heimtextil 2022 will be rounded off by a blend of digital services. For example, the complete spectrum of Heimtextil Trends will be available for the first time in digital form – richly illustrated and visualised with the latest colours, designer features and short films. The Future Materials Library is also online with a first-class selection of sustainable material innovations. Also in planning are videos on demand about many of the items on the programme and tours of the fair via audio guides.

Another digital service provided by Messe Frankfurt is the order and data-management portal Nextrade, which offers a digital 24/7 business relationship between dealers and suppliers. The first digital B2B marketplace for the home and living, Nextrade brings together the demand and supply sides of the whole sector online and thus generates substantial value added for both sides.

(c) Messe Frankfurt GmbH
13.07.2021

Messe Frankfurt aiming for €500 Million in Sales in 2022

Messe Frankfurt is ready to start up again. Speaking at the Corporate Press Conference earlier today, Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, said: “If the pandemic situation continues to improve, we have every confidence that we will be able to get fully started again in all areas in 2022. We are aiming for sales of over €500 million.”

Mayor Peter Feldmann, Chairman of the Messe Frankfurt Supervisory Board, also stressed: “Our trade fairs, congresses and other events are central elements in the global economy and part of the economic lifeblood of Frankfurt and the Rhine-Main region in particular. I firmly believe that, once the pandemic has passed, Messe Frankfurt will be one of the top players in the international trade fair sector.”

Messe Frankfurt is ready to start up again. Speaking at the Corporate Press Conference earlier today, Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, said: “If the pandemic situation continues to improve, we have every confidence that we will be able to get fully started again in all areas in 2022. We are aiming for sales of over €500 million.”

Mayor Peter Feldmann, Chairman of the Messe Frankfurt Supervisory Board, also stressed: “Our trade fairs, congresses and other events are central elements in the global economy and part of the economic lifeblood of Frankfurt and the Rhine-Main region in particular. I firmly believe that, once the pandemic has passed, Messe Frankfurt will be one of the top players in the international trade fair sector.”

Presuming that the pandemic situation and the restrictions imposed by local authorities permit this, events are also to be organised again at the Group’s Frankfurt base in the second half of this year. Since the pandemic broke out in March 2020, it has been scarcely possible to generate any sales at all in Germany. Outside Germany, Messe Frankfurt was only able to hold events to a limited extent, for example in China. The pandemic brought the Group’s decades of growth to an abrupt halt. Since then, Messe Frankfurt has focused on ensuring sufficient liquidity for the Group, with a flexible but strict budget. There are still no plans for redundancies.

Wolfgang Marzin: “In spite of the strict cutbacks, the backing of our shareholders – the City of Frankfurt and the State of Hesse – means that, even in times like these, we are in a position to seize opportunities and invest counter-cyclically. With outside capital and a shareholder loan, Messe Frankfurt’s financial position has been secured for the current financial year and well into 2022.”

After the final financial report for financial year 2020 was submitted, Group sales were approximately €257 million (2019: approx. €736 million). With a consolidated net loss of around €122 million for the year, the result was far removed from the consolidated net profits of previous years (2019: approx. €50 million). The current financial year will also see a decline in all the Group’s financial performance indicators.

In spite of very difficult conditions, a total of 153 events were held over the past financial year – these included 46 trade fairs and exhibitions (2019: 155) with more than 33,000 (2019: 99,246) exhibiting companies and 1.2 million visitors.

As Wolfgang Marzin summed up: “The need to hold all events entirely in digital form illustrated the importance of face-to-face interaction for success in business.” And Detlef Braun, Member of the Executive Board of Messe Frankfurt, added: “The digital working environment and long-distance interaction that have been our everyday reality for over a year have led to a certain digital fatigue among many people. In the overall context of our events, hybrid events will continue to play an important part and to add value for the sectors.” It is not possible at present to predict exactly how the demand for digital and hybrid formats will actually develop. Wolfgang Marzin: “Changes will be of an evolutionary but lasting nature, with great advances being made in integrating valuable digital elements. Aspects relating to sustainability, growing environmental awareness and experience in digital interaction will lead to changes in behaviour – which, incidentally, was already happening before the coronavirus broke out.”

Messe Frankfurt is planning events in digital, hybrid and in-person formats for the third and fourth quarters of the current financial year. The premiere of Frankfurt Fashion Week took place in digital form under the Frankfurt Fashion Week (FFW) Studio label. Detlef Braun: “Back in April, we opted – together with everyone else involved – to hold an exclusively digital event. With an expected international component of 80 percent, a physical event would not have been feasible given that the pandemic situation was still volatile.” Automechanika Frankfurt Digital Plus will be launched in September according to the Plug & Play principle. As Detlef Braun explains: “We developed a hybrid concept that contains a condensed physical exhibition while also allowing all participants to present themselves and network internationally by digital means.” In 2022, Automechanika will be reverting to its original cycle of being held in even-numbered years. For the first time ever, Hypermotion will be taking place parallel to Automechanika. When Nordstil opens its doors in Hamburg in July, it will be the first in-person Messe Frankfurt event to be held again in Germany.

The 70 or so guest events scheduled to take place in Frankfurt in the second half of the year – including trade fairs like Franchise Expo, White Label World Expo, the Frankfurt Book Fair and Food Ingredients & Health Ingredients Europe – will also be creating new momentum at the Group’s Frankfurt base. Uwe Behm, Member of the Executive Board of Messe Frankfurt, commented: “We are delighted that our contract with DECHEMA has been renewed.” This means that the Frankfurt exhibition grounds will be playing host to ACHEMA – the world forum and leading show for the process industries – until at least 2027. Uwe Behm: “ACHEMA is a prime example of the kind of premium international event and personal interaction that will remain important in the future as well as sending an important signal for our Frankfurt base.”

As Mayor Peter Feldmann concluded: “Even in challenging times, Messe Frankfurt continues to invest in its future and in expanding its portfolio, having added a total of 23 events worldwide since 2020. These include, for example, the Cross Border E-Commerce Fair in Shenzhen – the first event of its kind in China – which was added during the current financial year. As well as this, the Group will be stepping up its activities in the North Chinese city of Tianjin. Located in the centre of the Circum-Bohai-Sea Economic Zone, the city’s economic importance is on a par with that of the Greater Bay Area and Yangtze River Delta and it is set to be a new global trade fair hotspot.”

(c) Neonyt/Messe Frankfurt GmbH
30.03.2021

Circularity and Fashion: Interview about the Business and Communication Platform Neonyt

Circular instead of throwaway economy - from fast fashion to zero-waste philosophy. The key elements of the circular economy in the fashion business are: Avoiding waste and pollution through new processes, continuous recycling of products and materials, and regeneration of natural systems. Textination talked with Olaf Schmidt, Vice President of Textiles & Textile Technologies, and Thimo Schwenzfeier, Show Director of Neonyt, from Messe Frankfurt about the Neonyt trade show as a business and communication platform for circularity & fashion.
 
It has been about 10 years since Messe Frankfurt ventured onto the "sustainable" fashion trade show stage. Initially with the Ethical Fashion Show, then with the Greenshowroom, there were two trade show formats in Berlin dedicated to the topic of green fashion. What prompted you as a trade show organizer to launch such a special format in Germany at that time?

Circular instead of throwaway economy - from fast fashion to zero-waste philosophy. The key elements of the circular economy in the fashion business are: Avoiding waste and pollution through new processes, continuous recycling of products and materials, and regeneration of natural systems. Textination talked with Olaf Schmidt, Vice President of Textiles & Textile Technologies, and Thimo Schwenzfeier, Show Director of Neonyt, from Messe Frankfurt about the Neonyt trade show as a business and communication platform for circularity & fashion.
 
It has been about 10 years since Messe Frankfurt ventured onto the "sustainable" fashion trade show stage. Initially with the Ethical Fashion Show, then with the Greenshowroom, there were two trade show formats in Berlin dedicated to the topic of green fashion. What prompted you as a trade show organizer to launch such a special format in Germany at that time?

Olaf Schmidt: Messe Frankfurt's Texpertise Network brings together the world's most important textile trade shows - at around 60 events worldwide, we show what drives the textile and fashion industry. We present the current topics and trends and set impulses for the entire textile value chain. Messe Frankfurt recognized the need for a suitable platform for the future topic of sustainability at an early stage. It was therefore obvious to expand our expertise in the field of fashion and to meet the demand from this segment. To achieve this, we have adapted and realigned existing formats: After launching the Ethical Fashion Show in Paris in 2004, Messe Frankfurt France took over the event in 2010. Two years later, Messe Frankfurt founded the Ethical Fashion Show Berlin in Germany and found, with the moving of the event to the polarizing capital, the ideal location for the coming years. Messe Frankfurt merged the already existing Greenshowroom with the Ethical Fashion Show, and from January 2015 the two shows took place in one venue. For Messe Frankfurt, hosting these events was the next logical step on our way to a sustainable fashion future - the concept is now established in the sustainable fashion market and has a continuous growth potential. The merging of the trade show duo in 2019, with the current name Neonyt, allowed us, our exhibitors and visitors a new content orientation and a holistic approach to the topic of sustainability as well as a more direct access to the conventional fashion market, especially with regard to retail. In summer 2021, Neonyt will take place for the first time in the new fashion hotspot Frankfurt as part of the new Frankfurt Fashion Week.

 
In 2019, both event formats were merged, the new trade show Neonyt was born and 1 + 1 became what? What components does Neonyt offer in addition to the previous trade show concepts, what is so "new-new" and how did you actually come up with the name?

Thimo Schwenzfeier: One plus one, as you so nicely put it, did not simply add up to two with Neonyt. One plus one equals unique, neo-new, internationally relevant: Among other things, the trade show business was supplemented by the international conference format Fashionsustain and a showcase to gradually bring
together the topic of sustainability with the topics of technology, innovation and prepress. Our content creator format Prepeek ensures the necessary lifestyle and the fashion show provides the glamour of the fashion world. Neonyt combines the most important elements of the international textile and fashion industry - style, business, inspiration, innovation, knowledge, fun and community. And that is exactly what makes Neonyt so "new-new". Progressive and polarizing - the artificial word Neonyt is derived from the ancient Greek word "neo" (eng. new, revolutionary) and the Scandinavian word "nytt" (eng. new). "The renewed new" - Neonyt is our synonym for the fundamental transformation process of the textile and fashion industry, a reinterpretation of what has already been there and our commitment not to stand still and to promote positive change together.

 
For the Neonyt trade show format, you have teamed up with partners - for example, for conferencing components and in the design area. What expertise do they provide, and what is the added value for exhibitors and visitors?

Thimo Schwenzfeier: We know which future topics our brands and the community are currently dealing with and therefore create the right platform - for personal encounters and exchange, for networking and successful business deals. To put it simply: we organize trade shows, we organize events, we provide the right setting, we connect people and business. Neonyt therefore forms the global interface between the various players in the textile and fashion industry - between industry, trade, politics, services and consumption. And so that a lively, transparent and, above all, authentic dialog can develop between all counterparts, we naturally draw on the knowledge of industry experts and form strong partnerships to push fashion and sustainability forward. Only together can we achieve real change and guarantee that our community is provided with sufficient and, above all, the right information to make self-determined decisions.
 

In recent years, the keyword circularity - or rather closing the loop - has been encountered everywhere in the fashion industry. Whether Stella McCartney, the Ellen MacArthur Foundation, or large retail groups - many players and decision-makers are of the opinion that the future of the fashion world lies only in a circular economy and not in downcycling of any kind. What is Neonyt's view on this?
         
Thimo Schwenzfeier: That's right, the concept of circular economy is not new, nor is it limited to the textile and fashion industry. Circularity - actually the ultimate for every product, every industry, for our global society. The concept is supposedly simple: All materials and products are kept in a closed loop, the useful life is increased and at the end of the product life cycle everything is recycled. Many sustainable fashion labels are already showing how it's done. Neonyt brands are right at the forefront and are already implementing practices that should become the norm as soon as possible: starting with T-shirts or shoes made from recycled materials and take-back systems for collection items. As well as compostable clothing that "dissolves" at the end of the product life cycle and breaks down into its natural components, and on to repair services and leasing models for denim and co. - thinking holistically, acting in a sustainable manner and producing in a circular way are definitely the trends of the coming fashion seasons and at least one important, if not the most important, component of the future fashion world.

 
For the idea of a circular economy to be implemented successfully, there needs to be an interplay between technology, production, design and sales. What presentation options and forms of communication does Neonyt have in store for the various components?  

Thimo Schwenzfeier: The combined innovative power of technology, sustainability and digitization is an important driver of the current developments in the textile and fashion industry - including the topic of circularity. Processes and production sequences are changing along the entire value chain - the industry has to reinvent itself for the most part. Neonyt shows how this can work successfully in the long term, with the internationally established Fashionsustain conference format - including spin-offs in China, Europe and the USA - and the supplementary Showcase. Together, these two formats offer the ideal mix of orientation and inspiration to prepare the industry for the future. Virtual fashion, authentic brands and textile value chains, science and innovation as well as retail, business models and impact investment - at Fashionsustain, top-class experts will exchange ideas with an interested professional audience and discuss the change and new solutions in the textile and fashion industry. The Neonyt Showcase takes a deeper look at the topics and innovations presented and discussed on the Fashionsustain stage. Expert knowledge on-demand, so to speak: whether microfactories or installations - Neonyt brands as well as brands from the rest of the Texpertise Network of Messe Frankfurt, such as exhibitors at Texprocess, get the chance to present sustainable innovations, new technologies and materials, initiatives, change-maker campaigns or research projects. Here they interact directly and practically with Neonyt's international cross-sector community.
 

Last year was an unprecedented challenge for trade show companies due to the pandemic situation. Neonyt was also affected by this - and physical events had to be canceled. With a digital format "Neonyt on Air" you have tried to offer exhibitors and visitors an alternative platform. What has been your experience: Did the focus of the trade show and its community perhaps even help to make such a virtual event easier to launch? 

Olaf Schmidt: Corona has already changed a lot and will certainly continue to do so in one way or another. Nevertheless, it will continue to be our task as trade show organizers to offer the industry the best possible meeting platforms for presenting their new products worldwide. We are convinced that people will continue to want to meet in person and discuss new products as well as services in the future. This is particularly the case in the textile sector, where haptics plays a very crucial role. We expect that there will even be a certain catch-up effect after the crisis. Because what the last two very successful digital seasons of Neonyt on Air, for example, have nevertheless shown clearly: Fashion lives from personalities, presentation and inspiration. Digital formats can support this, but they cannot fully replace it.
 
Thimo Schwenzfeier: The digital Neonyt on Air was far from being a total replacement for the original physical seasons, but nevertheless a huge success. For one week, fashion, lifestyle and digital experts were discussing about more authenticity, immediacy and transparency in the textile and fashion industry in numerous keynotes, interviews and panel discussions. With more than 24,000 international followers on Instagram, we generated around 50,000 impressions and more than 4,700 content interactions with our presenting partners Grüner Knopf, Hessnatur and Oeko-Tex in just five days. These figures show, that the topic of sustainability has arrived in the middle of society and is being discussed across all industries. I think that the polarization and, above all, the prevailing restrictions, as far as trade and commerce are concerned, have certainly contributed to holding a successful digital format. Digitization was truly the booster for the fashion industry in this case: Instead of replacing personal exchange, it helps to maintain and expand the business activities of brands, especially in the current times. And quite clearly, the need for exchange in the fashion industry and the motivation to initiate together a change are still enormous. Neonyt on Air has once again shown us that clearly. However, we are already looking forward to the next physical edition of Neonyt.
 

The COVID-19 pandemic has also left its mark on the textile and clothing industry. When you look back on just under a year of "state of emergency" - what positive experiences do you take with you, where do you see a need for improvement, for what support are you grateful for and where did you feel you were left on your own? 

Olaf Schmidt: A year like no other - that can clearly be said about the last one. The Corona pandemic caught everyone off guard - us as trade show organizers, but of course also our exhibitors, visitors and partners. Especially in the near future, we must continue to expect, that trade shows can only be held under stricter health and safety regulations at first. Messe Frankfurt reacted quickly and developed a comprehensive safety and hygiene concept. One thing was clear: we all had to adjust and deal with a new situation. And so far, we've done a great job together, the team understanding among each other, the close contact - although physically at a distance, but globally networked - between all those involved, makes me feel positive about the future. For me, an important realization of this global pandemic, a credo almost, is to be open to new ways and opportunities and to find ways to combine things rather than separate them: Hybrid solutions, so to speak.    

Thimo Schwenzfeier: There was no master plan for Neonyt, and in places there was also the impression that we now had to "reinvent the wheel": How does collaboration work when face-to-face meetings cannot take place? Can digitized contact compensate for the social distancing that is currently being imposed and still make it possible to work closely together? How can business relationships be maintained when stores are closed? How can priorities be set when well-tested solutions and established annual plans lose their validity? Who am I, who are 'the others' and what defines community? Never have questions about our creation and existence, about what makes us who we are and what we want to be, been more relevant than right now. One thing that I take away from the current situation and that allows me to continue to look forward positively despite difficult circumstances is the fact, that cohesion and solidarity with one another - both privately and professionally - have become increasingly important. Like a magnifying glass, the crisis has magnified existing opportunities, but also challenges, and brought the essentials into focus. I think that if we continue to try to experience things more consciously and not take them for granted, we will manage together to create a " new normal " and leave this crisis with more strength.
 

As in the past in Berlin, Neonyt is currently also located in Frankfurt in the environment of the Fashion Week and conventional trade shows. Can you imagine that a special event concept like Neonyt will be unnecessary in a few years, because the circularity concept will have established itself in the clothing industry worldwide?

Olaf Schmidt: A clear no. Sustainability per se is already no longer a unique selling point. The important thing is to keep up with the times, to follow trends or, even better, to track down new trends yourself and develop them further. Things, strategies, concepts will always change - if last year showed us one thing, it was certainly that. It is more than desirable that we all learn from this crisis and reflect on the really important values, on solidarity between partners, on climate protection and sustainability. It may be exactly for this reason, that companies that place particular emphasis on sustainability will emerge even stronger from this crisis. So you can be sure that we, as a leading international trade show organizer for the textile industry, will continue to focus on sustainability and support future-oriented companies and solutions. However, this will not make our formats obsolete due to the establishment and normalization of holistic business practices in the textile industry. But it is impossible to make an exact forecast for the coming decades. Over the last few months, we have all noticed ourselves in our personal everyday lives or in our professional lives, how uncertain and volatile the future is. What is clear, however, is that the fashion industry - the world in general - will change even faster than before. And therein lies the opportunity for formats like Neonyt. The ten-year history shows in how many directions Neonyt has already developed, content focal points have been shifted and it has reinvented itself - this will also be the case in the future.
 

Mr. Schwenzfeier, in addition to your role as Director of Marketing Communications for Messe Frankfurt's textile exhibitions, you have also been Show Director of Neonyt since 2018. You have spoken to many exhibitors and visitors - which ideas or creations have particularly impressed you?

Thimo Schwenzfeier: I think it's not so much the individual innovations or creations of the exhibitors at our trade shows. And I deliberately choose the plural here. Because in my function as Director of Marketing Communications in the Textiles & Textile Technologies division of Messe Frankfurt, Neonyt is just one of "my" events. I think it's more the variety of fashion, technical and professional innovations that brands, labels, companies, start-ups and designers present every year. But if I really had to choose one innovation, it would probably be the vegan "Currywurst" sneakers made of red pepper and recycled PET bottles - the same label also offers shoes made of wood, stone, coffee and mushrooms or now even meteorite particles. It is impressive to experience every season anew of how creative the textile and fashion industry is.
 

Breaking new ground means being willing to make decisions, overcoming fears - and thus also having the courage to fail. Not every project can succeed. In retrospect, about which entrepreneurial decision by Messe Frankfurt are you particularly glad, that you made?
 
Olaf Schmidt: Clearly the decision to create Neonyt. To establish our own trade show format for fashion, sustainability and innovation and to integrate the freedom and lifestyle, which entail this topic, into our event. After more than a decade, we may be saying goodbye to Berlin in 2021, but not to our community and our spirit. Together we look back on many fashionable seasons and great locations in the capital: starting in the Hotel Adlon Kempinski to the Ewerk, the Postbahnhof, the Kronprinzenpalais, the Funkhaus and the Kraftwerk to the last physical event in Tempelhof. With the turn of the year and in the setting of Frankfurt Fashion Week, Neonyt is about to move to the metropolis by the Main. In Frankfurt, worlds collide: Skyscrapers and 19th-century villas. Architectural sins and masterpieces. Business and middle class. Red-light district and luxury boulevard. Frankfurt Fashion Week sets new impulses in this area of conflict. And in the middle of all this is Neonyt. The signs are pointing to a new beginning - a restart for the entire fashion industry, together we are taking sustainability to the next level - the focus topics Applied Sustainability and Applied Digitization are creating a completely new Fashion Week ecosystem in the metropolis by the Main.
 

If everything works out, Neonyt can be held again as a face-to-face event for the first time in July 2021. What are your plans? What and who can visitors look forward to? And what backup is there for a worst-case scenario?

Thimo Schwenzfeier: Of course, due to the currently ongoing tense situation around Covid-19, it is difficult to make binding statements about the next physical event. However, we are cur rently expecting the situation to ease into the summer summer 2021 is therefore on the health of everyone - exhibitors, visitors, partners and employees of Neonyt. Messe Frankfurt has developed a concept that includes detailed hygienic measures: Hygiene, distance and fresh air supply are important factors, which we coordinate with the responsible authorities in Frankfurt and those in charge of Frankfurt Fashion Week. In due course, the Neonyt community will receive advice and recommendations for the trade show attendance and participation, that comply with current regulations. We have not yet thought about a concrete backup for a worst-case scenario, as we are currently anticipating a physical B2B event - but the last two seasons have shown, should it not be possible to hold the Neonyt face-to-face, that we are quite well positioned with the digital Neonyt on Air and could certainly adapt the format for another summer event. We regularly exchange ideas with all market participants and try to get a sense of opinions and wishes from our community through surveys. Wait and see, one might say - in the end, we also have to act according to what the current health situation allows and what decisions are made by politicians.

The Interview was conducted by Ines Chucholowius,
Managing Partner, Textination GmbH

09.03.2021

Functional Textiles Shanghai by PERFORMANCE DAYS celebrates its Chinese premiere

Design & Development GmbH Textile Consult, founder and trade fair organiser of PERFORMANCE DAYS in Munich, is eyeing the new year with a lot of hope. After the launch of Functional Fabric Fair by PERFORMANCE DAYS in New York City and Portland together with Reed Exhibitions, PERFORMANCE DAYS is further expanding its portfolio. In cooperation with Tengda Exhibition, the foundations have been laid for a new trade fair for functional textiles in Shanghai. On the 28th and 29th of September 2021, the FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS will premiere at the renowned Shanghaimart Exhibition Center, offering ample space for future trends displayed by more than 100 exhibitors.

Design & Development GmbH Textile Consult, founder and trade fair organiser of PERFORMANCE DAYS in Munich, is eyeing the new year with a lot of hope. After the launch of Functional Fabric Fair by PERFORMANCE DAYS in New York City and Portland together with Reed Exhibitions, PERFORMANCE DAYS is further expanding its portfolio. In cooperation with Tengda Exhibition, the foundations have been laid for a new trade fair for functional textiles in Shanghai. On the 28th and 29th of September 2021, the FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS will premiere at the renowned Shanghaimart Exhibition Center, offering ample space for future trends displayed by more than 100 exhibitors.

As the new year is entered, the PERFORMANCE DAYS team looks forward with great optimism and confidence to the launch of the new fair for functional textiles - the FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS - in Shanghai. China counts as one of the fastest growing and more important future markets worldwide, especially when it comes to functional apparel. The oriental gateway is proving to be innovative, trendsetting, and more recently, increasingly sustainable.

This development is also reflected in the activities of yarn and fabric producers, with local sportswear brands enjoying significant growth. One can be particularly proud of the cooperation with Tengda Exhibition, which is renowned for providing professional services for manufacturers and trading companies in the textile, fibre and various apparel segments. Their services range from fairs to sourcing events in China, Japan, Spain, Great Britain and Turkey.

The premiere of FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS will be held at Shanghaimart Exhibition Center on the 28th and 29th of September. Here too, a conscious decision was made for specifically choosing it as an influential trade fair and trading centre. At present, almost 1.000 companies from more than 20 countries and regions have set up offices and showrooms on site, most of them renowned industry experts from the textile and fabric branches.

Qualitative, informative & innovative: Shanghai fair borrows from the Look & Feel of PERFORMANCE DAYS
The FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS event team will transfer the already established concept of PERFORMANCE DAYS from Munich to Shanghai. This will lend the fair in China not only the Look & Feel of a familiar concept, but above all the same aspirations in terms of quality. And indeed with a total of 5.300 square metres, more than 100 Chinese and international exhibitors will have sufficient exhibition space. In line with this, the fair organisers wish to guarantee industry visitors to the fair a balanced assortment of top brands from the world of functional textiles.

The fair will focus on the latest trends and innovations from the world of textiles, yarns, membrane technologies and accessories for functional sportswear, workwear, performances wear and lifestyle wear. Demand is accordingly high, with top manufacturers such as Romrol, Sanchuan and Winsun confirming their participation along with other well-known brands such as Anta, Bosideng, Decathlon, Descente, Eral, Fila Hotwind, Icicle, Jeep, Kailas, Kappa, Li-Ning, Peace Bird, Peak, Semir, Skechers, Toread, Uniqulo, Zuczug and 361°, to name a few.

As is usual at the trade fair in Munich, there will also be an informative supporting program with exciting expert talks and discussion panels on sustainable and industry-relevant topics. The centrepiece of the fair, the PERFORMANCE FORUM, rounds off the comprehensive package. Materials from exhibitors curated on-site will be displayed on this specially designed platform. Trade fair general manager Marco Weichert had this to say: “We are thrilled to be starting the new year with such inspiring new projects. The launch of FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS in September is the result of many years of monitoring of the Asian market and its increasing demand for curated and high quality sustainable offerings. We are especially pleased about the partnership with Tengda Exhibition, who are real professionals in this field. We are absolutely convinced that the PERFORMANCE DAYS concept, which we will adopt in Shanghai, will be very well received by local trade fair visitors and exhibitors.”

Noel Tian, Managing Director, Tengda Exhibition, adds: “The functional apparel market in China is growing so fast, the brands here need one professional, focused and high class platform for functional textiles just like PERFORMANCE DAYS. We are really excited to launch FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS while adopting 100% the PERFORMANCE DAYS concept in the special new year 2021. It is a great honour to have this partnership with Design & Development GbmH Textile Consult and their world famous trade fair brand.“

FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS
September 28-29th, 2021
Shanghaimart Exhibition Center No.99 Xingyi Road,Chang Ning District,Shanghai China
Contact:
info@functionaltextilesshanghai.com or +86-21-60493344.

Source:

PERFORMANCE DAYS functional fabric fair

(c) Claudia Bitzer
05.01.2021

Telling good Stories - PR Challenges of the medium-sized Textile Industry

Interview with Claudia Bitzer, Owner Bitzer PR, Albstadt

The past year was not only a big economic challenge for many companies, but also in terms of communication - whether in advertising or in PR topics - new ground had to be broken. Contact restrictions up to a strict lockdown, the cancellation of many trade fairs, congresses or other event formats made it necessary to rethink.

Textination discussed it with Claudia Bitzer, owner of the PR agency of the same name in Albstadt, Baden-Württemberg. Her customers include medium-sized companies from the textile and clothing industry as well as machinery manufacturers, public clients and the media.

Interview with Claudia Bitzer, Owner Bitzer PR, Albstadt

The past year was not only a big economic challenge for many companies, but also in terms of communication - whether in advertising or in PR topics - new ground had to be broken. Contact restrictions up to a strict lockdown, the cancellation of many trade fairs, congresses or other event formats made it necessary to rethink.

Textination discussed it with Claudia Bitzer, owner of the PR agency of the same name in Albstadt, Baden-Württemberg. Her customers include medium-sized companies from the textile and clothing industry as well as machinery manufacturers, public clients and the media.

With your PR agency based in Albstadt, you have also been busy in the textile industry for a good 5 years. If you had to introduce yourself in 100 words to someone who doesn't know you: Why did you decide to become your own boss after working for an agency, and what distinguishes your work?
Actually, self-employment gave me a call: An acquaintance suggested that I take over the communication for his employer, a textile machine manufacturer in the Alb, as a freelancer. When I was on the phone, I had our ten-day-old son in my arms. I was also a PR consultant at Ketchum in Stuttgart. Because I was curious, I got to grips with the matter over the next few months. With success: The textile machines have turned out to be surprisingly tangible products, after all, they make the clothes that we wear on our bodies every day. From this my access to the textile industry developed, which I would call my home base today.

Because I serve various companies along the textile chain, I have an overall view of the industry and can offer overarching stories with different perspectives. I also have a weakness for complex, "dusty" topics, regardless of the industry. I can delve in them with devotion in order to present them vividly. That's why I would call myself a content specialist.

In addition to German, English, Spanish and French, you speak Swabian fluently. Why is it important to have regional roots when you work for export-oriented companies in the textile industry in Baden-Württemberg?
You got that about fluent Swabian from my website, right? (Laughs) But yes, it is very helpful if you can feel whether "gschwind" – Swabian for “pretty fast” - tolerates a delay or has to be dealt with immediately.

I think the Swabian is really important in terms of the mentality behind it. I grew up in the Alb, my father ran a medium-sized company of his own. I understand many things without a customer having to explain them to me.

For example, modesty in relation to one's own person. Especially in long-established family businesses, the owners play an important role. They bear a great responsibility, both in the company and at their location. Nevertheless, the focus is always on the entrepreneurial performance, the product that, manufactured somewhere in the Swabian province, can keep up with the German, European or global competition. That doesn't happen by itself, but requires courage, entrepreneurial spirit and a great deal of openness to new things, and that fascinates me. I also often notice that by the passion, that these leading family businesses bring with them, I am carried away.

Breaking new ground means being willing to make decisions, overcoming fears - and thus also having the courage to fail. Not every project can succeed. In retrospect, which entrepreneurial decision are you particularly glad to have made?
Apart from being self-employed? The first corona lockdown with home schooling and closed daycare centers was a big challenge. On the one hand, I was relieved that it became quieter on the customer side between the end of March and the beginning of June, otherwise it would not have been feasible either professionally or in terms of family. On the other hand, this silence scared me and I often asked myself whether self-employment was the right way to go.

In early summer, when the situation on all sides had stabilized somewhat, I tackled the problem head on: I looked for co-working spaces and took extensive further training in online marketing. Being honest, of course, these were business decisions. Fortunately, they are already paying off, even if I may sit alone in the office for now.

Is there any work you are particularly proud of? Which story moved you beyond normal and which thematic challenges do you love?
One project that I fondly remember is the communication referring to a repdigit anniversary one of my clients was celebrating. For this, I first put 111 years of the company’s history down on paper in weeks, no, months of archive work. Because I had delved so deeply into the subject, I came up with many ideas for the messages of the anniversary celebration. Fortunately, the client was quickly convinced. At some point we had a signet, a slogan and a really good story for the anniversary. Incidentally, we still benefit from the numerous proof points we worked out for the occasion in our product and corporate communications today.

In addition, the project has naturally deepened the relationship with this client. I also work closely with the advertising agency that accompanied the anniversary communication. I consider such long-term partnerships as a great asset.

Have the messages you want or need to communicate for your clients changed in Corona times? And what was the focus of your work in 2020?
Unsurprisingly, the focus of work in 2020 was on online communication. For almost all of my customers we will start planning and implementing new measures in this area in the coming year.

As for the messages, little has altered. This is certainly due to the fact that the meta-topics have remained the same. Take sustainability, definitely a long-running favorite in the textile industry, and the sub-topic regionality. In contrast to previous crises, the Corona pandemic has not sidelined these approaches, but intensified them because it has shown us how dependent we are on production abroad. The same applies to the issues of transparency and quality.

Precisely because the themes have stayed the same, the crucial part for me is to find a unique story within these permanent themes so as not to disappear into the big river. That requires empathy, creativity - and a good portion of diligence.

Moving away from the simple advertising message to storytelling - what recommendation would you give medium-sized companies in general regarding their communication for the coming year? Are there any special features that the textile industry in particular should consider?
I think that will go in the direction of "We are still there, and even stronger than before". After all, the crisis demanded a lot from everyone. But it is always a productive phase, because when it comes to a head, it forces us to develop further that otherwise would not have been initiated or at least would have been initiated later. Therefore, it can represent a turning point, definitely for the better.

Take digitization, which is the most obvious approach: the crisis has given rise to a boost in this area; the online shop was or is to be expanded, the service is to become more digital.

Apart from that, there are certain individual changes in every company that the crisis has brought about. You can have the courage to name and tell them, because these are stories that interest everyone.

Goodbye Facebook - good morning TikTok. Which social media platforms do you recommend to your clients and under what conditions should medium-sized companies get involved?
TikTok has so far been more of a topic that I discuss with my daughter, who is almost 12 years old. But seriously: I recently read in a study published by Hootsuite that at the beginning of 2020, less than ten percent of Germans were using TikTok. On Facebook, the user share is still over 60 percent. For that reason alone, we shouldn't simply dismiss Facebook.

When I discuss the topic of social media with my clients, it is important for me not to think from the channels. Sure, it's tempting, but other questions should be asked at the beginning: What is the long-term goal of the social media activities? What resources are available - and what budgets? By now it is well known that social media is an extensive field of activity in its own right, which ties up corresponding resources. In medium-sized businesses, where I rarely have access to a multi-headed marketing team, a solid strategy is the be-all and end-all. It must be very, very clear which target groups are to be addressed. Then I can talk about channels and choose the most important ones. This almost certainly includes LinkedIn and Xing, as well as Instagram and Facebook, the latter especially in an international environment. By the way, the evaluation is just as important, it tends to fall behind. The relationship between measured values and corporate goals is anything but trivial.

Trade fairs, events, press conferences and meetings - these have almost completely fallen by the wayside in 2020. How important do you consider face-to-face communication to be in the long term, and which channels and measures do you recommend to your customers to compensate for these losses?
Face-to-face contact remains important! Of course, we all realised last year that not every event has to be a face-to-face event. A video conference saves time and money and, with the right discipline, can be just as effective as a face-to-face meeting. Many service cases can also be solved by video telephony, no one has to travel around. I am therefore convinced that we will not return to the meeting in person culture we had before Corona, even if this will be possible again at some point.

That's why I advise my clients to take advantage of the digital opportunities that are opening up everywhere. At the moment, everyone is still a beginner, you can only learn. Take virtual trade fairs: This is a fundamentally different approach than the classic presence fair. There is no need for a large trade fair team that is ready from 6 a.m. to 8 p.m. There are no press appointments either. It is much more important to contact the visitors directly, i.e., to collect leads, to group the visitors and to stay in touch with them after the event by providing them with tailor-made content. Speaking of content: at the latest with such online events, it becomes clear how diverse content must be prepared. To pick up customers in the virtual space, you need graphics, videos, animations and much more.

Nevertheless, it will not work without direct, physical contact. I remain convinced that people buy from people. Video conferences work particularly well when the participants already know each other from real life. And the textile industry in particular thrives on haptics. I can never feel a yarn or a fabric digitally. Nor can I feel the production speed of a machine. With every revolution there is a slight breeze. You can't get that digitally.

 

The interview was conducted by Ines Chucholowius, CEO Textination GmbH

(c) Messe Frankfurt Exhibition GmbH
22.12.2020

Decade of Action: Texpertise Network launches further measures to implement the Sustainable Development Goals

Since 2019, the Messe Frankfurt Texpertise Network has been working with the Conscious Fashion Campaign and the United Nations Office for Partnerships to bring the Sustainable Development Goals to all 58 textile events in the network worldwide. Numerous measures have already been implemented. Others are imminent.

Shortly before the start of the COVID-19 crisis, the UN Secretary-General Antonio Gutérrez hailed the start of the Decade of Action. As of 2020, the international community now has just ten years to achieve the 17 Sustainable Development Goals (SDGs) to which the UN Member States committed themselves in the 2030 Agenda. As part of the collaboration with the Conscious Fashion Campaign and the United Nations Office for Partnerships, the Messe Frankfurt Texpertise Network will put the SDGs on the agenda of additional events in December, thus further supporting their implementation in the fashion and textile industry.

Since 2019, the Messe Frankfurt Texpertise Network has been working with the Conscious Fashion Campaign and the United Nations Office for Partnerships to bring the Sustainable Development Goals to all 58 textile events in the network worldwide. Numerous measures have already been implemented. Others are imminent.

Shortly before the start of the COVID-19 crisis, the UN Secretary-General Antonio Gutérrez hailed the start of the Decade of Action. As of 2020, the international community now has just ten years to achieve the 17 Sustainable Development Goals (SDGs) to which the UN Member States committed themselves in the 2030 Agenda. As part of the collaboration with the Conscious Fashion Campaign and the United Nations Office for Partnerships, the Messe Frankfurt Texpertise Network will put the SDGs on the agenda of additional events in December, thus further supporting their implementation in the fashion and textile industry.

Virtual event “Discover the SDGs – To Power the Decade of Action”
From 1-30 December 2020, the Texpertise Network is taking part in the virtual learning experience “Discover the SDGs”, which was initiated by the Conscious Fashion Campaign in collaboration with the United Nations Office for Partnerships. The aim of the event is to strengthen the knowledge and commitment within the fashion industry that is needed to further support the Decade of Action to deliver the Sustainable Development Goals. One component of the event is a virtual and interactive exhibition on the 17 goals, as well as on-demand discussions with industry leaders, United Nations representatives and advocates of the United Nations, including Detlef Braun, Member of the Executive Board, and Thimo Schwenzfeier, Director Marketing Communications Textiles and Textile Technologies at Messe Frankfurt, as well as from Kering, Lenzing, Allbirds, Arch and Hook, Artistic Milliners, Orta, ITL, Vogue Business, CFDA, Collina Strada and the Swarovski Foundation.

“This is a critical time to accelerate partnerships to address the world's biggest challenges – from eliminating poverty, hunger and inequalities to reversing climate change and unsustainable consumption and production practices,” said Annemarie Hou, acting Executive Director of the United Nations Office for Partnerships. “The fashion industry is an important ally for the United Nations in this Decade of Action to deliver the SDGs by 2030.”

Conscious Fashion Campaign becomes a presenting partner of Frankfurt Fashion Week
Joining forces to improve the fashion industry: Frankfurt Fashion Week is positioning itself as the host of the future of fashion and actively driving forward the transformation towards a future-oriented, more sustainable fashion and textile industry. All decision-makers looking to instigate this change will be coming together in Frankfurt am Main from 5-9 July 2021. The initiators of Frankfurt Fashion Week – Messe Frankfurt and the Premium Group – have achieved a real coup: Conscious Fashion Campaign, working in collaboration with the United Nations Office for Partnerships, will be the presenting partner. Messe Frankfurt will build on its collaboration with the United Nations Office for Partnerships. The Sustainable Development Goals (SDGs) will be a prerequisite for exhibitors by 2023. And the Frankfurt Fashion SDG Summit by CFC is set to become the leading international conference for sustainability in the fashion world.

Expansion of internal sustainability communication
17 goals, 58 textile events worldwide, around 600,000 visitors and 23,000 exhibitors in 2019: with its global events, the Messe Frankfurt Texpertise Network offers unique reach for supporting the SDGs, even during the corona pandemic. The participating subsidiary companies, sales partners and Messe Frankfurt partners abroad who organise the relevant events play an important role in this. To actively expand knowledge about and further commitment to the Sustainable Development Goals, the Texpertise Network is organising several online seminars, including for staff members in Argentina, Ethiopia, China, Hong Kong, India, Japan, Russia, South Africa and the USA and thus expanding its internal sustainability communication.

SDG actions up to now
Ever since the expanded collaboration between the Messe Frankfurt Texpertise Network, the Conscious Fashion Campaign and the United Nations Office for Partnerships was announced at the UN headquarters in New York in December 2019, the international Messe Frankfurt textile events have implemented numerous measures to support the SDGs.

At the Messe Frankfurt textile events in Germany alone, a number of things came to fruition: the most recent physical and digital editions of Heimtextil, the leading trade fair for home and contract textiles and Neonyt, global hub for fashion, sustainability and innovation, offered panel discussions, press conferences and video messages, including with the Conscious Fashion Campaign and United Nations Office for Partnerships. An SDG Lounge in the Green Village at Heimtextil and selfie walls with the SDGs inspired exhibitors, visitors and influencers alike to engage with the 17 goals and share them on their social network channels. Podcasts were produced that can still be listened to on the Neonyt and Heimtextil channels and Neonyt also hosted e.g. the influencer challenge “Let's wear the goals!”.

A great deal has also already been achieved internationally: in March 2019, Neonyt organised a showcase with selected Neonyt brands to mark the foundation of the “UN Alliance for Sustainable Fashion” in Nairobi. Techtextil India launched Techtextil NEXT at its 2019 edition, India’s first hackathon for technical textiles and sustainability. Among those who attended were Shrikar Dhole, founder and CEO of the SDG Foundation and Niharika Gautam, who campaigns for the achievement of the SDGs in the fashion industry and co-leads the fashion section of the All Ladies League Delhi. The Heimtextil Russia 2020 Digital Edition was able to attract a prominent figure to give a message of greeting, namely Vladimir Kuznetsov, head of the UN Information Centre (UNIC) in Moscow. The digital edition of Texworld USA (now Texworld New York City) and Apparel Sourcing USA in summer 2020 offered a talk by the Conscious Fashion Campaign and supported the production of a podcast with Claire Kells from the UN Global Compact.

With its SDG actions to date, Messe Frankfurt Texpertise Network is estimated to have reached around 146,000 visitors, 170,000 followers on social media channels and 65,000 subscribers to newsletters about participating events at home and abroad. Added to this is also the approx. 2.5 million followers of the influencers involved in the actions.

08.12.2020

Fraunhofer FEP: Boosting Innovations for COVID-19 Diagnostic, Prevention and Surveillance

The recently launched 6.1 million Euro project INNO4COV-19, funded by the European Commission (grant agreement no. 101016203), will support the marketing of new products to combat COVID-19 over the next two years, throughout Europe. The Fraunhofer Institute for Organic Electronics, Electron Beam and Plasma Technology FEP is contributing its know-how in sterilization using accelerated electrons and on near-to-eye visualization.

The €6.1 million project INNO4COV-19 is committed to supporting the commercialization of new products across Europe for combatting COVID-19 over the next two years. Looking for the fast development of products – from medical technologies to surveillance solutions - the project will boost innovation to tackle the new coronavirus, reinforcing Europe's technological leadership, and invigorating an industrial sector capable of protecting citizens' safety and well-being.

The recently launched 6.1 million Euro project INNO4COV-19, funded by the European Commission (grant agreement no. 101016203), will support the marketing of new products to combat COVID-19 over the next two years, throughout Europe. The Fraunhofer Institute for Organic Electronics, Electron Beam and Plasma Technology FEP is contributing its know-how in sterilization using accelerated electrons and on near-to-eye visualization.

The €6.1 million project INNO4COV-19 is committed to supporting the commercialization of new products across Europe for combatting COVID-19 over the next two years. Looking for the fast development of products – from medical technologies to surveillance solutions - the project will boost innovation to tackle the new coronavirus, reinforcing Europe's technological leadership, and invigorating an industrial sector capable of protecting citizens' safety and well-being.

Officially starting on October 1, the virtual kick-off took place on October 6 – 7, counting with the support of two European Commission officers.

The 11-partner consortium led by INL – International Iberian Nanotechnology Laboratory, is looking for efficient and fast solutions that can help in the fight against COVID-19 jointly with the other actively involved industrial and RTO partners.

The mission of INNO4COV-19 is to create a “lab-to-fab” platform and a collaboration resource where companies and reference laboratories will find the tools for developing and implementing innovative technologies – from idea assessment to market exploitation. This work will be carried out as part the European Union Coronavirus initiative and in strong collaboration with all the funded projects where to accelerate the time to market for any promising product.

INNO4COV-19 is set to assist up to 30 test cases and applications from several areas spanning from Medical technologies, Environmental Surveillance systems, Sensors, Protection of Healthcare workers and Artificial Intelligence and Data mining. To achieve this, INNO4COV-19 is awarding half of the budget to support 30 enterprises selected through a set number of open calls during the first year of the project.

The first call will be launched in November 2020 across several platforms. Awardees will receive up to €100,000 each and benefit from the INNO4COV-19 consortium's technical, regulatory, and business expertise.

Roll-to-Roll Equipment and Electron Beam Technology for Large Area Sterilization of textile materials
During pandemic events like COVID-19, MERS, SARS or Ebola a substantial shortage of sterile materials for medical uses was observed due to peak demands. Fraunhofer FEP will contribute their roll-to-roll equipment and electron beam technology for the purpose of large area sterilization of textile materials to the INNO4COV-19 project.

Usually the textile material is produced in non-sterile conditions and therefore must be sterilized before being delivered to the consumers (e. g. hospitals); Sterilization at product level (sterilizing the final manufactured masks) is limited in throughput, due to a high number of individual small pieces, that must be sterilized.

Project manager Dr. Steffen Günther of Fraunhofer FEP explains the role and aims of the institute in more detail: “INNO4COV-19 will establish and verify a process chain for high throughput (4500 m²/h) electron beam sterilization of fabric material in roll-form in a single TRL 7 pilot machine to allow efficient manufacturing of sterile face masks and other fabric based sterile products without the need to sterilize the final product.”

OLED Microdisplays for Detecting Infected People
Another topic of Fraunhofer FEP within INNO4COV-19 deals with the earliest possible detection of infected people. A widely used strategy to early identify individuals with disease symptoms is body temperature screening using thermal cameras.

One possibility to allow continuous body temperature monitoring, is the integration of a thermal camera into a smart wearable device. Therefore, Fraunhofer FEP is using their OLED microdisplay technology. This allows small (< 3 × 2 cm²), ultrathin (< 5 mm including control circuitry) and ultra-low power (< 5 mW) devices to show visual information. In combination with an infrared sensor a thermal imager will be realized to both measure body temperature and directly displays the result via near-to-eye visualization. The system can be embedded within smart glasses, hats, caps or personal face shields.

About INNO4COV-19 project:
Website: www.inno4cov19.eu
Please contact: info@inno4cov19.eu

 

Source:

Fraunhofer Institute for Organic Electronics, Electron Beam and Plasma Technology FEP

Neonyt is going back “On Air” (c) Messe Frankfurt
24.11.2020

Neonyt is going back “On Air” - No physical winter edition in January 2021

The ongoing, difficult situation surrounding COVID-19 and the latest decisions made by the German government are once again making it impossible to plan Neonyt – and as a result, the physical event, from 19-21 January 2021, will no longer be taking place. A small consolation: the digital community format “Neonyt On Air” will be entering into its second round instead.

The ongoing, difficult situation surrounding COVID-19 and the latest decisions made by the German government are once again making it impossible to plan Neonyt – and as a result, the physical event, from 19-21 January 2021, will no longer be taking place. A small consolation: the digital community format “Neonyt On Air” will be entering into its second round instead.

After the COVID-19 situation eased in many places towards the end of summer and contact rules and travel restrictions were eased or lifted completely, the entire sector, and therefore also the trade fair and event industry, were looking ahead to a new start: “It wasn’t exactly “business as usual”, but we were hoping that there wouldn’t be a second lockdown,” says Olaf Schmidt, Vice President of Textiles & Textile Technologies at Messe Frankfurt. “But this is precisely the scenario we are faced with now and of course had to make a decision to protect the health and safety our exhibitors, visitors and also our employees.” Due to rapidly increasing infection rates and the latest decisions made by the German government, the organisers have been left with no choice but to cancel the winter edition of Neonyt.

But the sustainability community doesn’t have to forgo Neonyt completely. “The need of our exhibitors and visitors to interact and cooperate in person has only increased during the past few months,” says Thimo Schwenzfeier, Show Director of Neonyt. “A need that, after a forced one-year break, we would have loved to fulfil with a face-to-face event, but now we are having to do that virtually and in a reduced form.” Like last summer, January will see the return of the digital “Neonyt on Air” format – in numerous talks, panel discussions and masterclasses the community will be discussing the latest developments and innovations from the sustainable fashion and textile industry in the week from 18-22 January 2021. Further information about the line-up will follow on the Neonyt website and in the newsletter in the coming weeks.

The exhibitors’ order business has also been taken into consideration in the modified plans: thanks to Neonyt’s cooperation with B2B marketplace The Brand Show Circular, brands will have the opportunity to position themselves in an international order setting, maintain existing business contacts and acquire new customers – despite contact and travel restrictions. The digital services of the B2B platform range from classic marketing and order activities down to virtual showrooms with multimedia content. Interested exhibitors have already been informed in Page 2 Neonyt The global hub for fashion, sustainability and innovation Neonyt On Air, 18-22 January 2021 detail about the terms and conditions of participation.

Source:

Messe Frankfurt Exhibition GmbH

ISPO Munich 1 (c) Messe München GmbH
13.10.2020

ISPO Munich 2021 as a hybrid event

  • Hybrid concept to combine the best of both worlds
  • Systematic enhancement of ISPO’s digital strategy
  • End consumers to be digitally integrated into the event for the first time

The world-leading trade fair ISPO Munich will take place from January 31 to February 3, 2021, for the first time as a hybrid event that will be held both in-person in Munich and online around the world. The new concept marks the event’s systematic transformation into a platform and applies the broad range of digital expertise that ISPO has gained over the past 10 years. With the threat of travel restrictions looming over the trade fair, the digital elements will create the ideal basis for integrating global target groups: While representatives from European markets are generally expected to attend the in-person event, the digital enhancements will enable an intercontinental audience to participate as well.

  • Hybrid concept to combine the best of both worlds
  • Systematic enhancement of ISPO’s digital strategy
  • End consumers to be digitally integrated into the event for the first time

The world-leading trade fair ISPO Munich will take place from January 31 to February 3, 2021, for the first time as a hybrid event that will be held both in-person in Munich and online around the world. The new concept marks the event’s systematic transformation into a platform and applies the broad range of digital expertise that ISPO has gained over the past 10 years. With the threat of travel restrictions looming over the trade fair, the digital elements will create the ideal basis for integrating global target groups: While representatives from European markets are generally expected to attend the in-person event, the digital enhancements will enable an intercontinental audience to participate as well. Another new addition next year will be the digital integration of end consumers.

“Sports and outdoor activities – two areas that are closely related to the topic of health at the moment – have never been so socially relevant,” said Klaus Dittrich, the Chairman and CEO of Messe München. “This has created a growing desire in the industry for personal interaction. The urge to present and discuss new potential, partnerships and business models is greater than ever. The industry has been communicating this need to us, and we have come up with the concept to meet it.”

Personal interaction meets global participation
New participation options, new topics, expanded target groups: All of these things are reflected in particular in the large number of physical and digital attendance options devoted to the focus topics of creativity & digitalization, health and sustainability. In addition to product presentations in the trade fair halls, the event will focus on networking, matchmaking, knowledge transfer and innovations.

Thanks to the integrated hybrid stages, people will be able to attend presentations, talks and workshops not only on site, but also from locations around the world. Brands, key players and top athletes will speak with an audience that extends well beyond the walls of the trade fair halls. ISPO Munich will also include two single-day conference formats: ISPO Digitize Summit (February 1, 2021) and the Sports Tech Conference Europe (February 2, 2021).

In implementing the hybrid concept, the ISPO team has drawn on the digital expertise and reach that it has acquired over the past 10 years: They are based on the development of an eco-system with services that extend along the value chain and on the implementation of an entirely digital ISPO Re.Start Days in the summer of 2020.

New: digital integration of end consumers  
For the first time, end consumers will have an opportunity to experience something that was formerly reserved for the B2B audience: the chance to participate digitally and conduct a direct dialogue with the industry. With the help of presentations, workshops and master classes, the brands and companies will have an opportunity to make digital presentations to sports and outdoor fans around the world and speak directly to them. The ISPO Open Innovation Community has already demonstrated the effectiveness of this concept: Approximately 80,000 end consumers contribute their know-how to crowd-sourcing and market research campaigns and provide companies with valuable insights about new products and ideas throughout the year.

Personal interaction on the exhibition grounds in Munich will remain the provision of the B2B audience.  

Markus Hefter: “We are ready for ISPO Munich 2021 and are really looking forward to lots of new ideas. One thing is clear: Even though many issues can be solved digitally, the desire to meet and interact in person has grown dramatically during the coronavirus pandemic. We are really happy about the strong support we have received from the industry and will provide our customers with a safe platform.”

Maximum safety and flexibility  
A comprehensive safety and hygiene concept that Messe München worked out with the state government of Bavaria will be used during the on-site activities of ISPO Munich 2021. The safety of exhibitors and visitors will have the highest priority. Events began to be successfully held once again on the Munich exhibition grounds on September 1. The rule of thumb for international visitors is: Trade fair participants may travel from all countries to Germany provided that certain conditions are met because they are considered to be business travelers on an important mission.

Exhibitors will have more flexibility as a result of the extension of deadlines and flexible cancellation terms. If needed, pre-built booths may be used in order to cost-effectively and efficiently participate in the trade fair.

If exhibitors or visitors have any questions about the safety and hygiene concept, they may contact the Messe München hotline by phone +49 89 949 11400 or e-mail at corona.support@messe-muenchen.de. The service hours are: Monday through Thursday from 9 a.m. to 5 p.m. and Friday from 9 a.m. to 4 p.m.

Koelnmesse 1 (c) Koelnmesse / imm cologne
29.09.2020

imm cologne "We make it happen"

“We make it happen” is the idea that is currently guiding the whole imm cologne team. As a message to imm cologne exhibitors and visitors, it underscores Koelnmesse’s firm commitment to the industry event and signals that imm cologne will be ready to welcome visitors on 18 January 2021. To increase the event’s reach further, the trade fair organisers in Cologne are working to extend it into the digital sphere with the new imm cologne @home platform.

“We make it happen” is the idea that is currently guiding the whole imm cologne team. As a message to imm cologne exhibitors and visitors, it underscores Koelnmesse’s firm commitment to the industry event and signals that imm cologne will be ready to welcome visitors on 18 January 2021. To increase the event’s reach further, the trade fair organisers in Cologne are working to extend it into the digital sphere with the new imm cologne @home platform.

“We at Koelnmesse believe firmly that everything is possible with our hygiene and safety concept #B-SAFE4business and a positive attitude,” explains Matthias Pollmann, Vice President Trade Fair Management at Koelnmesse. “This progressive attitude is one that many national and international exhibitors and visitors share with us. They are looking forward to networking at the emotional high point of the year for the industry – even if it is clear to everyone that many things will be different next year,” he adds.

Digital formats will ensure maximum reach
The second key challenge facing the team led by Matthias Pollmann and Claire Steinbrück is reaching those visitors who are unable to or do not want to travel to Cologne due to the pandemic. “By extending the trade fair into the digital sphere, we have the best opportunities to increase our reach. Digital reach will be used as a new success criterion for all our trade fairs going forward. It will no longer simply be about the numbers of exhibitors and visitors and where our visitors come from – we want to be measured in terms of our digital reach as well,” says Matthias Pollmann, as he explains the future strategy for imm cologne. “Our goal is to show how many contacts our exhibitors can generate globally in addition to the purely physical visitors,” adds Claire Steinbrück. “gamescom was something like our future lab for reaching consumers, and DMEXCO, which will be hosted this month, will be our blueprint for trade events. Based on our experiences with these two trade fairs, we will draw up a tailored digital strategy for imm cologne by the end of October,” says the trade fair management team, sketching out imm cologne’s evolution into a hybrid format.

Ready for launch: imm cologne @home is in beta
With the launch of the new imm cologne @home platform, the Interior Business Event is doing more than simply expanding business opportunities for its exhibitors. It will also reach a broad spectrum of visitors, creating a diverse range of further possibilities for interaction. The platform will be a forum for virtual exchanges between industry peers, for networking with relevant contacts and elevating business to the next level. In addition to a variety of live-streamed digital stages – including the highly respected talks forum The Stage – there will be open and thematically curated video chats in the virtual cafe, and online trade fair visitors will be able to experience exclusive new launches by imm cologne exhibitors in private showrooms.

Exhibitors to benefit directly from additional contacts and broader reach
Unlike standard webinar and video conferencing systems, imm cologne @home will offer exhibitors more than just the option to stream content – they will also be able to start one-to-one conversations with customers directly. imm cologne @home will thereby offer real networking opportunities, direct dialogues and real-time solutions – a decisive advantage for any exhibitor.

LivingKitchen visitors and exhibitors will also benefit from the new hybrid format. In addition to presenting events and talks programmes digitally, all the functionalities of the new platform will be made available for LivingKitchen as well. Visitors to the Interior Business Event will be able to access imm cologne @home as a website and an app. The platform is designed to serve as an information and communication hub between the industry events and as a digital trade fair for visitors and exhibitors.

Digital content by imm cologne and its exhibitors is crucial to the hybrid trade fair’s success
“By the end of October, we will decide which tools we will take from the large toolbox for DMEXCO and use for imm cologne. What our exhibitors think will play an important role in this. Everything that supports their business is crucial,” says Pollmann. He adds an appeal to the industry: “The path into a hybrid future is one that we cannot and do not want to take alone. In order to reach virtual visitors, it is vitally important that our exhibitors also produce digital content to accompany the content that we can generate as imm cologne. The same rule applies here as it does with a physical trade fair: We provide the platform and activate the visitors. But the products, the innovations, the stories – this is content that has to come from the exhibitors themselves.”

“You make it possible – we make it happen.”
It is crucial for imm cologne that both exhibitors and visitors realise that the trade fair can be a success for their companies, for the entire industry and for Germany and Europe as a hub for commerce and industry only if they themselves adopt the guiding idea behind imm cologne. “You make it possible – we make it happen,” is how Matthias Pollmann puts it in his invitation to the industry to join imm cologne on this journey.

Intertextile 1 (c) Messe Frankfurt / Intertextile Shanghai Apparel Fabrics
15.09.2020

Intertextile Apparel’s digitised Solutions reconnect suppliers and buyers

The organisers of Intertextile Shanghai Apparel Fabrics are determined to make use of digitised solutions and provide support for exhibitors and visitors who originally intended to participate in the Spring Edition of Intertextile in Shanghai this March, as well as those unable to join the upcoming Autumn Edition from 23 – 25 September. This month’s fair is expecting about 3,400 exhibitors from over 20 countries and regions. With the Intertextile mobile app, an online business matching platform and more, Intertextile continues to utilise its diverse network in the textile industry to help address sourcing needs and generate new business opportunities.

The organisers of Intertextile Shanghai Apparel Fabrics are determined to make use of digitised solutions and provide support for exhibitors and visitors who originally intended to participate in the Spring Edition of Intertextile in Shanghai this March, as well as those unable to join the upcoming Autumn Edition from 23 – 25 September. This month’s fair is expecting about 3,400 exhibitors from over 20 countries and regions. With the Intertextile mobile app, an online business matching platform and more, Intertextile continues to utilise its diverse network in the textile industry to help address sourcing needs and generate new business opportunities.

“While we have been closely in touch with overseas exhibitors and visitors to prepare for the Autumn Edition of Intertextile, we are mindful that some may not be able to travel to China in September. We understand that alternative solutions are necessary at this time to help our exhibitors and visitors overcome the obstacles set by the outbreak of COVID-19, thus we have evaluated the online tools and services we currently have, as well as sought new ways to digitally connect the industry,” said Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd.

“Our digitised solutions will cater for all scenarios – domestic and overseas suppliers and buyers who have been eager to connect with each other since missing out on the Spring Edition of Intertextile, while serving as pre-event promotion, business and networking opportunities for the Autumn Edition. This will facilitate a seamless exchange of information for doing international business online and offline before, during and after the fair to truly support the industry’s recovery,” continued Ms Wen.

Maximising brands’ exposure and business opportunities:
Intertextile’s digitised solutions will allow exhibitors to gain access to its valuable database – more than 100,000 buyers from over 100 countries and regions. To reach out to domestic buyers, exhibitors can download Intertextile’s mobile app and proactively upload product information and photos. They can interact with buyers by sharing their latest business updates, developments and sales promotions. Exhibitors will also have access to buyers’ contacts so that they can schedule online or onsite meetings in advance via the app’s built-in messenger function. The mobile app contains information about the fair, such as map, traffic and fringe programme updates, making it an all-in-one tool for exhibitors to enjoy convenience at the fair while gaining extra exposure not limited to the 3-day show period.

As a special measure in response to COVID-19, Intertextile is extending its offer for exhibitors and visitors to access its online business matching platform, Connect PLUS, which is normally only used to schedule onsite business meetings in advance of the fair. Connect PLUS is now available for online business matching before and after the fair. Based on data-driven intelligent recommendations, exhibitors can check out overseas buyer profiles from Intertextile’s valuable database and proactively send out requests to connect. With instant messaging and video call functions, this platform will be useful for exhibitors to connect with overseas buyers who are unable to attend Intertextile, serving as an ideal tool for post-event business matching and for enhancing sourcing efficiency. Sponsorship packages are also available for exhibitors to advertise on the platform and increase their exposure.

For more details about Intertextile’s digitised solutions, please visit: https://intertextile-shanghai-apparel-fabrics-autumn.hk.messefrankfurt.com/shanghai/en/Online_Platforms.html

Online content for overseas participants
The team at Intertextile is preparing for more pre-event content sharing in the form of webinars called the ‘Textile e-Dialogue’ series. By promoting exhibitors’ pre-event webinars through the fair’s e-newsletters and website, this will allow the online audience to catch up with the latest industry news while being able to interact with exhibitors via Q&A sessions.

During the fair, fringe programme events such as product presentations will also be livestreamed with real-time Q&A for onsite buyers and online audience. Presentations will be recorded and made available for viewing and sharing on social media platforms, so that overseas exhibitors and buyers in different time zones can learn about the fair’s highlights at their convenience.

Intertextile Shanghai Apparel Fabrics – Autumn Edition 2020 will be held concurrently with Yarn Expo Autumn, CHIC and PH Value from 23 – 25 September at the National Exhibition and Convention Center (Shanghai). The fair is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre.

Photo: pixabay
08.09.2020

German Trade Fairs start again in September

  • 84 exhibitions still planned until the end of the year

After a shutdown of almost six months due to the Corona pandemic, major exhibitions for trade visitors and the general public will be held again in Germany from September onwards, often in modified formats and sometimes with digital supplements.
 
“Many exhibitors and visitors are waiting for trade fairs to restart, because they will once again stimulate demand through the presentation of innovations and personal trust-building communication,” explains Jörn Holtmeier, Managing Director of AUMA – Association of the German Trade Fair Industry, the importance of the restart for the German economy.
 

  • 84 exhibitions still planned until the end of the year

After a shutdown of almost six months due to the Corona pandemic, major exhibitions for trade visitors and the general public will be held again in Germany from September onwards, often in modified formats and sometimes with digital supplements.
 
“Many exhibitors and visitors are waiting for trade fairs to restart, because they will once again stimulate demand through the presentation of innovations and personal trust-building communication,” explains Jörn Holtmeier, Managing Director of AUMA – Association of the German Trade Fair Industry, the importance of the restart for the German economy.
 
“Through their participation exhibitors and visitors show that they expect high benefits from trade fairs even under altered conditions. In addition to business success, side-effects for companies such as image building are included, for example through showing innovative force, or being present in trade media or by direct exchange of experience within the industry.”

Caravan Salon is the largest exhibition to kick off
Twelve exhibitions are planned in September alone, including several international events, from the CARAVAN SALON in Dusseldorf as the largest show to restart, the compact version of the IFA Berlin right in the first week of September to the INTERBOOT in Friedrichshafen at the end of the month.

Messe Dusseldorf’s President & CEO Wolfram N. Diener, is looking forward to the restart of trade fair operations in Germany: “We want to signalise: Trade fairs can work in corona times, too. In close cooperation with authorities, partners and customers, we have realised the CARAVAN SALON 2020 under high hygiene and safety standards. The result: Around 350 exhibitors in eleven exhibition halls are presenting the entire spectrum of mobile travel.”

Exhibitions are not major events
The trade fair industry is not affected by the extension of the ban on major events in Germany by the Prime Minister’s Conference on 27 August 2020. Trade fairs have already been considered separately since 6 May 2020. Accordingly, a total of 84 exhibitions listed by AUMA, are currently planned for the months of September to December, 47 of them with international or national relevance and 37 with regional relevance. Dates for trade fairs, taking place in the near future are listed by AUMA at www.auma.de/Exhibition-Data.

Comprehensive concepts for health protection, which are approved by the responsible health authorities, are the basis for the industry meetings. “The trade fair organizers are doing everything possible to create safe and promising conditions for exhibitors and visitors. Size and quality of the exhibition grounds offer very good conditions for implementing hygiene and distance regulations”, says AUMA Managing Director Jörn Holtmeier.

AUMA has listed the key points of the protective measures as well as the safety concepts for all exhibition sites in Germany on its website at https://www.auma.de/en/exhibit/legal-matters/hygiene-and-distance-concepts-at-trade-fairs-in-Germany.

AUMA Chairman Philip Harting: "Those who focus on trade fairs can gain market shares”
"The principle is: Whoever dares wins. Anyone who bets on trade fairs in the coming months will have an earlier chance than others to receive a direct, unfiltered response to innovations, because at trade fairs customers can check and test the product. Once the customer is convinced of the quality, he simply decides faster.

Winning new customers in particular is extremely difficult with the help of digital formats. Many companies have experienced this in recent weeks and months. Along the way an exhibitor also gets valuable advice for the enhancement of his products". And, according to Harting, those who exhibit at trade shows find suitable cooperation partners faster, both professionally and personally, to help them weather the crisis better. Last but not least, he says, one can initiate urgently needed business deals, perhaps not as extensive as usual, but small orders often enough turn into large ones in the medium term.

Trade fairs offer just as great a benefit to visitors in the current situation. The AUMA Chairman: "Trade fair visitors can personally negotiate with potential new suppliers at an early stage, experience technology and design innovations earlier than others. And they may find suggestions on how retailer can inspire hesitant consumers".

(c) Messe München
23.06.2020

ISPO Re.Start Days: New digital live conference

Orientation for the sports and outdoor industry on June 30 and July 1, 2020 

  • Digital live conference for the sports and outdoor industry
  • Main topics: digitization, sustainability and health
  • European Outdoor Group and Association of German Sports Retailers support event

In the course of the current corona pandemic, the international sports and outdoor industry is facing far-reaching challenges. The ISPO team also had to cancel OutDoor by ISPO 2020 and the ISPO SDG Summit and postpone the ISPO Digitize Summit. However, the focus and motto of the current anniversary year, "50 years of tomorrow", will remain.
 
Based on the feedback and needs of the most important industry stakeholders, ISPO developed a digital live conference for the sports and outdoor industry. The ISPO Re.Start Days on June 30 and July 1 2020 offer orientation and growth strategies during and after Corona.

Orientation for the sports and outdoor industry on June 30 and July 1, 2020 

  • Digital live conference for the sports and outdoor industry
  • Main topics: digitization, sustainability and health
  • European Outdoor Group and Association of German Sports Retailers support event

In the course of the current corona pandemic, the international sports and outdoor industry is facing far-reaching challenges. The ISPO team also had to cancel OutDoor by ISPO 2020 and the ISPO SDG Summit and postpone the ISPO Digitize Summit. However, the focus and motto of the current anniversary year, "50 years of tomorrow", will remain.
 
Based on the feedback and needs of the most important industry stakeholders, ISPO developed a digital live conference for the sports and outdoor industry. The ISPO Re.Start Days on June 30 and July 1 2020 offer orientation and growth strategies during and after Corona.

Based on this year's anniversary, ISPO proclaimed "50 years of tomorrow" at the beginning of this year. The existing events, supplemented by new formats, were intended to further promote sports and the outdoors and to make them drivers of global, sustainable change. However, the developments around the corona virus made the original planning obsolete. OutDoor by ISPO 2020 had to be cancelled, the premiere of the ISPO SDG Summit is postponed to 2021 and the ISPO Digitize Summit will be held at ISPO Munich 2021. But also, or especially under the new circumstances, the ISPO group continues to focus on its motto.

Digital format for a restart
"Corona is changing the world, the rules are just being rewritten" says Klaus Dittrich. The Chairman of the Board of Management of Messe München is certain: "We are living up to our pioneering role even in these difficult times and are making a fresh start with the sports and outdoor industry. We are focusing everything on the '50 years of tomorrow'.”

European Outdoor Group supports  SPO Re.Start Days
The digital live conference is aimed at an international audience and is developed in close cooperation with industry associations such as the European Outdoor Group (EOG) and the Association of German Sports Retailers (vds). Mark Held, President of the European Outdoor Group: "Access to nature is important and helpful for the well-being of all people.
This is where we continue to see a growing importance and major role for the outdoor industry. At the same time, however, we must discuss the negative consequences of the crisis for society and the economy as a whole and rethink the challenges it poses. We can only do this together and we will be fully involved.”
 
Focus on digitization, sustainability and health 
The event will focus on three main topics: Digitalization, Sustainability and Health. The program is dedicated to best cases in times of Corona and will present ideas, projects and campaigns implemented at short notice. Experts will talk about the boost the pandemic is giving digitization, which aspects of it will be preserved and which counter-movements are already forming as a result. Industry experts will show in which areas consumers are questioning the behavior of companies and how brands should react.

ISPO Re.Start Days

More information:
ISPO ISPO Munich
Source:

Messe München GmbH

(c) SANITIZED AG
16.06.2020

‘WHAT SMELLS LESS HAS TO BE WASHED LESS OFTEN’

Swiss Quality Principles plus Innovation Strength: Hygiene and Material Protection from SANITIZED 

SANITIZED AG is known as a worldwide leading Swiss company in hygiene functions and material protection for textiles and plastics. Globally oriented, pioneering work is done with federal thoroughness in the development of innovative, effective and safe technologies for antimicrobial equipment. Textination had the opportunity to speak to CEO Urs Stalder about the growing importance of hygiene in times of the pandemic.

Swiss Quality Principles plus Innovation Strength: Hygiene and Material Protection from SANITIZED 

SANITIZED AG is known as a worldwide leading Swiss company in hygiene functions and material protection for textiles and plastics. Globally oriented, pioneering work is done with federal thoroughness in the development of innovative, effective and safe technologies for antimicrobial equipment. Textination had the opportunity to speak to CEO Urs Stalder about the growing importance of hygiene in times of the pandemic.

Founded in 1935, the majority ownership of the public company SANITIZED still lies with the founding families. You are the market leader in Europe in hygiene functions and material protection for textiles and plastics. If you had to introduce yourself in 100 words to someone who doesn't know the company: What influenced you in particular in the development of the company and what made it unique?
Preventing odor in shoes, that's how it started in 1935. This is where our business model came from: the antimicrobial protection of plastics and textiles.
SANITIZED develops ready-to-use additives that are individually tailored to the protection goals of the end products and that work, for example, against the development of odors in work clothing, against permastink (resilient odors) in synthetic textiles or against mold growth.
The 360-degree service is unique: This includes backing in product development, support for all regulatory questions and assistance with marketing topics.
SANITIZED AG is globally active and yet committed to Swiss quality principles. More than 400 brands worldwide use the ingredient brand Sanitized® on their end products.

Think global – act local? You have sister companies in France, the United States and Asia. Your roots and headquarters are based in Switzerland. The pandemic is currently increasing the question of intact supply chains. What does this mean for your company in the future?
Indeed, the broad global positioning enables us to do business locally. The local anchoring results in synergies, also in sourcing. That will be even more important for us in the future. And, of course, the issues of speed and customer proximity are also positive aspects of this approach.

From textiles to plastic surfaces to cans: SANITIZED Preservation AG was founded in 2018 to take care of colors and coatings. SANITIZED is thus opening up another market. Which markets are you particularly interested in and which product areas do you feel particularly challenged by?
Customers want paints and varnishes without solvents, which is better for people and the environment. But with the alternative water-based products, there is a high risk of contamination by microbes. This starts with the production, continues with the storage in the can and also in the application. The result is mold formation.
Antimicrobial protection for paints or coatings is particularly relevant in hygiene-sensitive areas of industrial production and, of course, in the medical environment. The risk of contamination and mold multiplies in regions with high air humidity. This is another reason why India is a growth market for this business area.   

To break new ground means decisiveness, overcoming fears - and thus the courage to fail. Not every project can succeed. In retrospect - about which entrepreneurial decision are you particularly glad to have made it?
Let me mention just three decisions that are important for corporate development: This is definitely the foundation of the SANITIZED Preservation division. This is about the antimicrobial protection of paints and varnishes. This also includes setting up our in-house TecCenter, in which we can perform laboratory services even faster. It was recently accredited by the International Antimicrobial Council. And right now it is the sales cooperation with Consolidates Pathway on the US market for our textile hygiene function solutions.

You state that innovation is embedded in the company's DNA. How do you live your inno-vation management and which role do the requirements of end consumers and your indus-trial customers play in this setting?
We ourselves as well as our global sales partners are in close contact with the manufacturers of textile products. This is also why we know the requirements and needs of the market. Sustainability is emerging from the niche in the mass market.
This is exactly what our product Sanitized® Odoractiv 10 has been developed for and awarded by the Swiss Innovation Award.
It is a dual-acting, biocide-free, patented technology against odor development and odor adsorption in textiles. Many customers appreciate our expertise and use it in the development of new products to create innovative textiles with additional benefits for the requirements of the market.

Tailor-made or solutions only for major customers? The topic of individualization up to lot size 1 takes up a lot of space today. What do you think about individual product solutions - or can you cover everything with the SANITIZED portfolio comprising 40 products?
We have a very versatile technology “kit” at our disposal. It is part of our daily business to respond individually to the special customer needs and the respective product requirements. We offer tailor-made recipes for this and our extensive application know-how flows into the advice for the individual application situation at the customer.

There are various definitions for sustainability. Customers expect everything under this term - from climate protection to ecology, from on-site production in the region to the ex-clusion of child labor, etc. Textile finishing does not always sound unproblematic. Public procurement is increasingly switching to sustainable textiles. What does this mean for SANITIZED and what do you do to bring the concept of sustainability to life for your company, and which activities and certifications do you focus on?
Resource conservation is a key issue for us. Since we “think” about the topic of sustainability along the entire production chain, including in research and development, resource-saving application techniques for the textile industry are important to us. Sanitized® additives can be integrated into standard production processes, so that additional energy is not required for complementary finishing processes.
Our portfolio also includes biocide-free products. Sanitized® Odoractiv10 prevents odors from sticking to textiles. Sanitized® Mintactiv uses the natural antibacterial effect of mint and was specially developed for cotton textiles.
And what smells less has to be washed less often. This saves water and electricity and extends the useful life of textiles.
          
SANITIZED supports its customers with a so-called 360° service. What do you mean by that and why don't you concentrate exclusively on the technical aspects of the products?
The SANITIZED brand wants to create real added value for its customers. That is why we have expanded our core competence as a developer and provider of innovative antimicrobial additives with an all-round service. The obvious thing to do is to support the production process, of course that is part of it. Furthermore; we also provide the latest knowledge on regulatory issues - world-wide. And we offer comprehensive marketing assistance for our license partners who use Sanitized® as an ingredient brand. Making correct advertising statements is important not only in times of Corona. Because it's always about transparency and security for people. Warning letters or delivery stops due to incorrect claims can be prevented.
Cooperation with the institutes is absolutely sensible; after all, it is their job to do research for com-panies that they cannot shoulder on their own. This includes testing facilities, as well as applying for funding, which is only possible in cooperation with research institutes. However, they are public institutions and therefore have different objectives per se than a company: We have to bring a promising idea to the market as quickly as possible to show a profit. A research institute does not have this pressure.

Which goal do you pursue with the website https://www.sanitized.house for example?
Yes, it may seem unusual when SANITIZED as a B2B company designs a platform for end customers. But more than 400 brands use Sanitized® as an ingredient brand. So, we are connected to the end customer in this way.
In the virtual house - Sanitized® the house -, visitors can playfully experience in which areas of life hygiene and material protection contribute to the quality of life. A click in the wardrobe links to products - including brand names - that have been equipped with Sanitized®: clothing in the wardrobe, the carpet in the living room or the towel in the bathroom. The best thing to do is try it yourself.

The company is working consistently on implementing Sanitized® as a brand. The hygiene function for textiles and plastics shall be documented and thus offer added value to customers and consumers. Co-branding is not always welcome, especially in the clothing, sports and outdoor sector. How rocky was the road until Sanitized® was advertised as an ingredient brand by 400 license partners on the product?
Of course, there are brands that do not want a second brand on their end product. But a trend is causing more and more manufacturers to rethink: Customers are increasingly asking questions about ingredients and their origins. Elucidation and transparency are growing needs. And that's exactly what we contribute to. In addition, this is an opportunity for a textile brand to stand out positively in the flood of suppliers. Differentiation through added value - donated by Swiss technology from SANITIZED. Those arguments work worldwide.

You have a diversified network. Just to mention to two of them - you have been a system partner since the foundation of bluesign® and you work closely with Archroma in sales matters. In which aspects do you see the special value of partnerships? Are there segments existing where you can imagine new partners and collaborations?
Partnerships are important and work if all pursue common goals and can mutually fertilize each other. For example, the partnership with the company Consolidates Pathway in the United States is brand new one.

For which socially relevant topics do you see a particularly great need for innovation and action in the next 5 years? What is your assessment that your company will be able to offer solutions for this with its products? And what role do the experiences from the corona pandemic play in this assessment?
Nobody can predict what the corona pandemic will change in the long term. Environmental protection and thus the conservation of our resources is and remains an important issue.
The fact that the textile industry can make a big contribution to this is slowly gaining awareness among the masses. Keywords are cheap production or water consumption for jeans production. People are becoming more sensitive to what companies and brands are doing. It will be all the more important to act and communicate openly and transparently.
For SANITIZED, it is a mission and a matter of course that only products with official approvals are used and that we work ac-cording to the bluesign principle. This is where traceability and transparency begin.


This interview was conducted by Ines Chucholowius, CEO Textination GmbH

(c) Messe Frankfurt
09.06.2020

Goodbye Berlin - Hello Frankfurt! Premium / Seek and Neonyt switch from the Spree to the Main

  • Frankfurt am Main is to become the "new hotspot of the international fashion and lifestyle scene"

Messe Frankfurt and Premium Group launched the Frankfurt Fashion Week yesterday, on June 8, 2020, under the title "Unveiling The Unexpected". From summer 2021, the Rhine-Main metropolis will become the new home for a future-oriented fashion and lifestyle community, with trade shows, conferences, runways and events based on the two pillars of digitization and sustainability, according to the two exhibition companies.

  • Frankfurt am Main is to become the "new hotspot of the international fashion and lifestyle scene"

Messe Frankfurt and Premium Group launched the Frankfurt Fashion Week yesterday, on June 8, 2020, under the title "Unveiling The Unexpected". From summer 2021, the Rhine-Main metropolis will become the new home for a future-oriented fashion and lifestyle community, with trade shows, conferences, runways and events based on the two pillars of digitization and sustainability, according to the two exhibition companies.

The kick-off for Frankfurt Fashion Week is planned for summer 2021. Joining forces to get the event off the ground are the world’s largest trade fair, congress and event organiser with its own exhibition grounds – Messe Frankfurt – and the organiser of Europe’s biggest fashion fair – the Premium Group – as the initiators, as well as the City of Frankfurt am Main and the German state of Hesse as hosts. Together they aim to create a brand-new ecosystem for tradeshows, conferences, runway shows and events for professionals and consumers in Frankfurt am Main.

 

“This will transform the financial centre of Frankfurt into a new hotspot for the international fashion and lifestyle scene and create a new, international fashion metropolis. Organising a Fashion Week in Frankfurt presents a unique economic opportunity for the City of Frankfurt am Main. We are expecting positive knock-on effects with the generation of more than 200 million euros per year for our hometown and the region,” emphasised the Senior Mayor of the City of Frankfurt am Main at press conference.

 

“It will bring a huge boost to the local hotel, hospitality and transportation sectors. Frankfurt is renowned for its style-defining impact on art, architecture and design and its unique club, bar and restaurant scene. Frankfurt Fashion Week will now also increase our appeal as an international fashion hotspot. We will be conveying the fashion and design theme to the rest of the city and complementing it with our own exciting events. It makes me proud that we have been able to attract these three prominent tradeshows with no less than 2,000 exhibitors from Berlin to Frankfurt,” concluded Feldmann.

“Securing this unique event for Frankfurt am Main is a huge opportunity to strengthen our image both nationally and internationally. In the next few years, the city is prepared to provide the necessary funds to show people from near and far that creative Frankfurt has what it takes to host a Fashion Week. Together with the State of Hesse and Messe Frankfurt, we, the City of Frankfurt, really want Frankfurt Fashion Week to get off to a flying start and make the city the fashion hotspot of Germany. And we will play our part in that,” adds Mayor and City Treasurer Uwe Becker, who together with the Councillor for Economic Affairs Markus Frank highlighted the development opportunities of Fashion Week in Frankfurt am Main.

Banking capital and fashion metropolis 
Skyscrapers and turn-of-the-century villas. Architectural eyesores and structural masterpieces. Business and culture. Red-light district and luxury shopping. It is against this backdrop that Frankfurt Fashion Week aims to inspire new momentum.

“The Rhine-Main Region is predestined to host an internationally significant event of this magnitude. We are cosmopolitan and international: out of the 6.2 million people living in Hesse, one third have their roots in other countries. And that makes the fashion here just as diverse and individual. At the same time, an event like the upcoming Frankfurt Fashion Week is of huge economic significance for Frankfurt as a trade fair location.

It is sending out an important and positive signal to an industry that has been particularly hard hit by the fallout of the coronavirus pandemic. The State of Hesse is committed to sustainable business practices, the conservation of resources and climate protection. Promoting the creative industries has been the aim of Hesse’s economic policy for years now. And as Frankfurt Fashion Week has made sustainability its overarching theme, it’s also a real gain from that perspective. There couldn’t be a better fit for Frankfurt and the State of Hesse,” says Tarek Al-Wazir, Hesse’s Minister of Economics, Energy, Transport and Housing and Vice Minister-President.   

A core component of Frankfurt Fashion Week are Europe’s biggest fashion fairs: PREMIUM, Europe’s relevant business platform for advanced women’s and menswear, SEEK, one of the most progressive tradeshows for contemporary fashion, and NEONYT, the leading hub for sustainable fashion. Together with the Fashionsustain and Fashiontech conferences, they are moving from Berlin to Frankfurt am Main.

“Five platforms, three tradeshows, two conferences, over 2,000 designers, brands and fashion companies – Frankfurt Fashion Week will become an extremely attractive and relevant destination for the international fashion business. We believe in the concept of a physical Fashion Week, but one that is different to anything we have seen before. Frankfurt Fashion Week will enable us to fully play to our textile strengths gained from over 50 textile tradeshows worldwide. And it will result in new synergies along the entire supply chain”, stated Detlef Braun, Member of the Executive Board of Messe Frankfurt.   

“Frankfurt Fashion Week is purposely aimed at a forward-looking, digital-savvy fashion and lifestyle community. B2B, B2C, B2P, P2P – all avenues are open. A synthesis of fashion, lifestyle, digital innovations and sustainability is always guaranteed to result in something new and unexpected. And that is exactly our aim. Unveiling the unexpected. Frankfurt is a fresh, new location for this. We’re looking forward to it,” says Anita Tillmann, Managing Partner of the Premium Group.

New Technology meets Applied Sustainability
Frankfurt Fashion Week wants to pool fashion, design, sustainability and technology, giving rise to unexpected cooperations and showing what is already possible today. ‘Applied Sustainability’ and ‘Applied Digitisation’ form the strategic pillars of the event. Frankfurt Fashion Week will make innovative, more sustainable products, collections and business models accessible to the wider market. At the same time, it also promotes the future-oriented interconnection of fashion and technology as part of the real-digital reality.