Textination Newsline

WORKWEAR AS A SUSTAINABLE TEXTILE LOOP!

WEITBLICK | Gottfried Schmidt OHG with about 130 members of staff in Bavaria and more than 1,000 employees in European production plants is one of the leading German textile companies in the workwear and corporate fashion segments. Originally founded 1931 in Frankfurt / Main, the traditional family-owned company, now in its fourth generation, achieves a medium sized eight figure turnover.

Quick decision-making processes, a familiar atmosphere, production exclusively in Europe, customer-specific innovations and comprehensive sustainability concepts - what does the workwear professional do differently than others?

Sales Director Philipp Hartmann (Sales Support and Customer Service) and Janine Gonglach, Head of Marketing, together with Managing Director Felix Blumenauer, responsible for Marketing, Sales, Logistics and Controlling faced the questions of Textination.

Gottfried Schmidt OHG, a family company that will celebrate its 90th birthday next year, is considered as a professional when it comes to premium workwear. If you had to introduce yourself in 100 words to someone who doesn't know the company: What makes you unique?
Felix Blumenauer – Managing Director
We are a long-established family company that has reinvented itself again and again over the course of history. In the field of workwear, we stand for the highest quality across a wide range of industry segments and attach great importance to sustainability - this is also shown by our long-standing partners who produce our clothing in Europe. With our state-of-the-art logistics center, we prove that digitization and Industry 4.0 are not just buzzwords for us.   

In which markets and by which partners do you feel particularly challenged? And with which product innovations in the workwear sector do you think you can move the most?
Philipp Hartmann – Sales Director
Markets are changing faster and faster and that is a challenge per se. We want to continue to be reliable today and, in the future, that also means continuity for our partners. But how do we deal with ever new requirements from ever faster moving markets?
Focusing on the customer, we cannot remain in rigid structures. We at WEITBLICK achieve this through our corporate culture and our guidelines: courage, strength and confidence.
This culture holds our team together and this enables us to adapt structures more quickly. Due to our personal contact to our partners and our experience as a fourth-generation family business, we enjoy great trust in all markets and this assists us to make quick adjustments and changes without questioning our DNA.
The basis of our products is the quality of the materials used, the processing by a very well-trained staff in our own European production sites and, first and foremost, a team of experts who controls everything in-house from the fiber and the design idea to production and logistics and bring it all together under one roof. So, if you ask me whether all products will be flashing in the near future, the answer is: no. Our strength is the implementation of our customers' wishes and above all we put the brand, the CI of our customers, in the foreground on the product. Because a satisfied employee in the right workwear is the best business card for a company. So, if it should flash in the clothing in the near future, this is not a problem, but we realize ourselves much more concerned with our customer requirements around the products. Based on quality and sustainability we have been driving very well for a long time.

However, services, speed in logistics, controlling, order configurators and budget management as well as interface management are the actual innovations with which we convince our customers and partners today. For some time now, we have been relying on a team of employees who implements precisely these customer requirements across departments. For example, in addition to our own CI Workwear collection, a customer can also receive a protected customer shop from us, where employees can configure the coordinated collection and order according to a defined budget. The customer's purchasing and controlling departments have live insight into costs and inventories. The dispatch including personalization is RFID-controlled in Germany, picked on the carrier and sent all over the world. Does that sound innovative?

Tailor-made or solution for the major customer? The topic of individualization down to batch size 1 is gaining in importance today. How do you manage the balancing act between major customers and individual production - what does this mean for the processes of Gottfried Schmidt OHG? 
Philipp Hartmann – Sales Director
Why not the tailor-made solution for major and small customers? Until a few years ago, and even today in some cases, a customer’s logo in the colors red, green, blue and white was of course displayed by fabrics of the same color combined in a four-colored scheme. This is more or less a thing of the past. Nowadays, requests for different colors are additionally solved by the possibility of combining many articles. In doing so, we fall back on thousands of active articles of our own developments and a large selection of ingredients, fabrics and finishing options. CI collections can be produced very quickly in small quantities in our state-of-the-art production facilities. In one of our six European production plants, for example, we only manufacture made-to-measure orders from piece 1. This happens within very lean processes and just takes a few weeks.

At the same time, we have large capacities for the storage of our raw materials and a warehouse for prefabricated parts, which enables us to place them into stock for the customer. Companies are aware of the great importance of workwear and the partly missing transparency in processes or costs. Therefore, it is desirable to be able to order small quantities. We have access to dozens of wearer profiles and millions of wearers from almost all sectors and are able to combine this experience with today's requirements. I don't prefer the word "standard", but the fact is that we already offer our customers a wide range of articles and colors to choose from, as we are constantly releasing new collections for various industries. The processes, scrutinized with the possibilities of new tools and systems, are consistently adapted - the other way around. This enables us to work very automatically from small to large orders and thus process orders via our customer online shops or via interfaces with our customers' order portals. Order picking and logistics from piece 1 with the shipping method of your choice are no problem for us, because we have been operating the most modern logistics center in the industry since 2018.

With WEITBLICK you have chosen the look-and-feel of a German-language brand. What prompted you to take this step and what are the consequences for your international sales?
Janine Gonglach – Head of Marketing
The decision was made for WEITBLICK (Engl.: vision, foresightedness) because we always possessed it as a company. Not only the founder Gottfried Schmidt himself had shown vision or foresightedness. Each generation that followed also had and still has visions, that developed the company to what it is today. A company with thought leaders, doers, inventors, critics and perfectionists.
Also, in the future, we will meet the challenge of developing our products and our actions with foresightedness - for the continued existence of the company and for the benefit of our customers.

Philipp Hartmann – Sales Director
We serve a wide range of customers, from craft businesses to large global corporations. So, we have already been internationally active in previous generations. And the name has never been a limitation. Our employees in sales and customer service are trained accordingly, our documents and systems are multilingually available and maintained.

In which socially relevant subject areas do you see a particularly great need for innovation and action during the next 5 years? What is your assessment that your company will be able to offer solutions for this with its products?
Felix Blumenauer – Managing Director

We see a further growing importance of the topic of “sharing”. With our strong partners in professional service, we have been living this idea for many decades and see increasing importance in society. Clothing remains available in a cycle of the highest quality for many years - for us this is the sustainable counter trend to "fast fashion". In this context we offer digital solutions that satisfy our customers and our wearers and convince them, that WEITBLICK is the right choice.

We will act on these fields and consciously set the right accents – that’s how we understand corporate responsibility towards our employees and our customers.

For decades, the textile and clothing industry has been growing steadily worldwide. In terms of sustainability, to put it mildly, there is a rather mixed feedback for our industry. What is the Gottfried Schmidt OHG focusing on in order to meet its social responsibility?
Felix Blumenauer – Managing Director
We have long anchored sustainability in our company as one of the most important priorities in our strategy. This becomes apparent e.g. by the use of Fair-Trade cotton, which we bring to the market in large quantities together with other companies and suppliers in the industry. We think sustainability comprehensively. Each area of our company contributes to the fulfillment of corporate responsibility - towards our customers and our own employees.

There are various definitions for sustainability. Customers expect everything under this term - from climate protection to ecology, from local on-site production to the exclusion of child labor etc. What do you do to bring this term to life for your company and what seals or certifications do you rely on?
Felix Blumenauer – Managing Director
We have the highest standards in the entire supply chain, which we implement together with our partners and monitor closely. This includes fair production conditions in Europe with comparatively short distances, which are guaranteed by the internationally recognized SA 8000 seal. The avoidance of unnecessary packaging material, climate-neutral shipping and the reduction of plastic are also a matter of course for us. For example, we are currently working on using recycled polyester in the future. We are looking forward to the Green Button and want to qualify for this state seal of quality.

At WEITBLICK, you have chosen a consciously young form of communication. Whether Facebook, Instagram, YouTube, Pinterest or relevant business platforms - social media clearly take a central position in your media mix. This is not necessarily standard in the textile rental service. Why did you choose this form of addressing?
Janine Gonglach – Head of Marketing
For us, WEITBLICK - far-sightedness - also means “venturing something new”!
From my point of view, in the digital age, the question for companies is no longer whether social networks should be used or not, but only how and to what extent. With more than 3 billion people who are now represented in social media networks worldwide, we no longer speak of zeitgeist, but of a must-have in the marketing mix. Our communication follows the guiding principle: "We do not conduct a monologue, but an open dialogue at eye level." Social media achieve exactly that! 

Breaking new ground means willingness to make decisions, overcoming fears - and thus courage to fail. Not every project can succeed. In retrospect, which entrepreneurial decision are you particularly happy to have made?
Felix Blumenauer – Managing Director
The transformation of our company. With courage, strength and confidence, we managed to reposition our company almost completely within a very short period of time. This includes the modern umbrella brand WEITBLICK, which for us is also an obligation to our actions. But also, the growth that we have achieved in the past four years with around 40 new employees. We have built a new logistics center - with highly modern processes that are largely automated, e.g. with intelligent RFID technology. In doing so, we are trying to take all employees with us on this journey, which is not always easy but the right track. The positive thing about it is that our long-standing as well as our new employees work for us on their own responsibility and with enthusiasm.

The interview was conducted by Ines Chucholowius, CEO Textination GmbH

A study by the IFM - Première Vision chair
The fashion market in Europe and the United States:  A move towards responsible consumption?

Eco-responsible consumption is no longer a fashion trend, but a major groundswell now impacting the entire sector, from material sourcing to the consumer and the textile and manufacturing industries.
This is one of the major findings of a recent study by the Institut Français de la Mode as part of the IFM - Première Vision Chair that surveyed 5,000 consumers, who constitute a representative sample for France, Germany, Italy and the United States.

"For the first time, this study helps us better understand consumers' perceptions of the responsible fashion market and its products, and decipher their buying motivations and obstacles," said Gilles Lasbordes, Managing Director of Première Vision.
 
A real enthusiasm  
Eco-responsible fashion products are essential. Nearly 50% of European consumers report having purchased an eco-friendly fashion item in 2019 along with 46% of French consumers (including recycled, organic, made in France, and second-hand textiles).  

"These figures show consumers are committed to a level well above the estimate we would have expected, and indicate a real maturity in terms of their expectations. However, fashion is lagging behind other sectors such as food: the proportion of consumers who have purchased organic food products is over 60% in all countries. By the same token, especially in France and Italy, organic beauty products are meeting with real success, with 57% of French consumers purchasing them in 2019," notes Gilles Lasbordes.

In France, the 46% of consumers who bought eco-responsible fashion products are projected to spend an average of 370 Euros on fashion products (clothing and shoes) in 2019. Nationally, the average budget for eco-responsible fashion purchases per French consumer is 170 Euros, which is about 25% of the average budget for clothing and shoes in France.

What's driving this enthusiasm? In France and Italy, preserving and protecting the environment are the principal motivations behind such purchases. Consumers also pay special attention to the non-use of toxic chemicals. These concerns are well reflected in initiatives such as the Fashion Pact launched in the run-up to the G7 in Biarritz last summer.
     
Natural fibres and prices
The study also shows that, when searching for more responsible fashion products, consumers are very strongly guided by the choice of materials. They prefer natural fibres and recycled raw materials when they can, in particular when they are informed of their presence. Preconceived ideas about which materials are considered most harmful to the environment concern polyester, acrylic, polyamide and leather, respectively.

One of the other findings of this survey concerns barriers to consuming more responsible fashions, with one of the main barriers being a lack of information. The consumers feel they have a genuine lack of knowledge about eco-responsibility (its definition and criteria). Some 50.4% of French consumers admit to not knowing enough to select the right products.
 
Beyond a lack of education, another difficulty is access to these fashions, which consumers report not knowing where to find. This is a genuine obstacle for 39.8% of the French consumers canvassed. A lack of clarity of the offer - not much transparency on the part of brands, a multiplicity of certificates - and an under-representation of players - only 23% of French consumers reported knowing responsible fashion brands - is compounded, to a lesser extent, by the question of price, which is a barrier for 33% of French consumers.

On the other hand, style no longer represents an obstacle to the purchase of responsible products. Contrary to perceptions of only a few years ago, consumers today are aware that responsible fashion can be creative, desirable and respectful of the environment and people.

Lastly, consumers seeking to buy more responsible products are now faced with an offer that is still insufficiently developed in terms of their expectations. At the same time, second-hand purchases are increasing and feeding this trend: 56.1% of American women and 42.2% of French women purchased second-hand goods in 2019.
     
Made in…
For a majority of the French consumers surveyed, an eco-responsible fashion product must be manufactured in France (80%) or Europe (46%). This preference for national production is slightly lower in Italy (65%) and Germany (71%) but remains strong. "A product has to be manufactured as close as possible to the market where it is sold in order to reduce the negative impact of transport as much as possible," says a French consumer.  

Also, among the criteria to be met for socially responsible production, consumers emphasise respect for the health and safety of employees, a criteria that ranks far ahead of issues related to wages and discrimination of people employed in the sector.
 
A guiding hand to the fashion ecosystem
"The fashion ecosystem is being shaken up by this environmental phenomenon, with consumption in a state of strain and a slight decline in the mid-range, for example. This study will be useful to steer the sector, guide the market, provide precise analytic keys for industry and brands wishing to expand their offer. And that is also our objective and the role of Première Vision," underlines Gilles Lasbordes.

The consumption of eco-responsible fashion represents a significant growth opportunity for brands and labels. The next few years will certainly see the introduction of a new system that is more respectful of the environment and the social conditions under which goods are produced.

The results of this study were also used to enrich the experience of the show's 2,055 exhibitors - spinners, weavers, tanners, textile designers, accessory manufacturers and fashion manufacturers - and its 56,000 visitors - international groups and fashion brands - at Première Vision Paris last year 17 to 19 September in Villepinte.

 

• The industry kicks off the new year with a dynamic start

imm cologne drew to a close on 19 January 2020, with positive overall results. More than 128,000 visitors (including estimates for the last day of the trade fair) attended the event to find inspiration from the industry. Going against the trend for other industry trade fairs held early in the year, imm cologne achieved an increase in visitors compared to the most recent similar edition of the event (2018: 125,000 visitors).

As in previous years, imm cologne also had a very strong international profile. Of the 82,000 trade visitors (2018: 80,704) around 50 per cent came from outside Germany. Despite the concentration visible in the German wholesale and retail trade, the event recorded a small rise in domestic trade visitors, again bucking the trend in recent years. “With these results, imm cologne not only underscores its prominent position in the global business; the increase in planners, architects and contract furnishers from Germany further emphasises its importance for the German market,” said Gerald Böse, President and Chief Executive Officer of Koelnmesse. The Managing Director of the Association of the German Furniture Industry, Jan Kurth, also gave the event a highly positive verdict: “For the exhibitors, imm cologne was a commercially successful trade fair that allowed the industry to make an excellent start to the 2020 furniture year. Cologne has once again demonstrated its significance as a platform for contacts and inspiration but also as an ordering fair. Together with all those involved, we will continue to strengthen the importance of this key event in a transforming market environment.”
 
The eight most important living trends of imm cologne 2020
How we live is important to us. An ever increasing number of people are considering how they can live and reside more sustainably, where they will live, with whom they will live, how their apartment should look so they can feel at home there and what the furnishings of their homes say about them. The international interiors show imm cologne is a mirror image of current interiors trends and demonstrates the inventiveness of furniture makers.

Interior design is currently becoming increasingly cosy, and the theme of comfort appears to be dominating not only private living space, but also property and hospitality areas. Following the bathroom, the entrance area is now also being discovered as an object of design. The wish for a good interior design appears to become all the more important, the more one wishes to or is forced to limit oneself to a few, high-quality furnishing elements. This is because, conscious limitation toa little is one of the trends characterising contemporary interior design.

Like in fashion, the pendulum seems to be moving from "more and more and cheaper and cheaper" toward a relative orientation to quality. In the process, there seem to be two stylistically and qualitatively differentiating main directions: while the interiors culture characterised by the design scene continues to prefer a reduced, simpler language of form with natural expression and materials, more glamour is called for in more traditional and in fashionable interiors worlds: it should be refined, be originally expressive and possess classic charm.

Yes, living is becoming more important. This is also an increasingly decisive factor for how life is organised, with concepts like co-working and co-living, the patchwork house or urban gardens. More thought is also being given to the things we bond ourselves with, and we tend to look twice before a decision is made in favour of a good piece. An orientation to quality does not necessarily exclude the search for bargains. While one person might research prices, the other researches the previous life of the item of furniture, including the origin of the materials, recycling capability and general harmlessness with regard to nature, climate and social standards. All agree that we want to live better: more comfortably, more stylishly, using space more effectively, more colourfully, smarter and more sustainably.

More natural living   
An ever increasing number of people are seriously attempting to change their consumer behaviour in order to initiate a trend turnaround toward a sustainable society. Consumer decisions with regard to mobility, mobile phone or nutrition, just as much as for furniture, are being increasingly evaluated under the aspect of climate neutrality. The story behind the product, the storytelling, is thus becoming more important all the time. This means that natural materials and solid wood are preferred in the home, not only for reasons of cosiness, but also with an eye to ecological considerations. Supporting decorative items, such as plants, untreated fabrics and indoor greenhouses are becoming important furnishing elements for home design and are also conceived of as statements. Furniture of high design quality also holds the promise of sustainability.

Wood and natural materials, but also lightweight design and recycling materials are being used everywhere where they are functional, meaning also for products that are usually manufactured from other materials. Bamboo is being tried out as an alternative to wood, just as much as plastic-reinforced paper as a leather-like upholstery fabric. Wickerwork of rattan, willow or bamboo brings a winter garden feeling into the house. The longing for natural living is keeping the trend toward Scandinavian design alive. It is after all associated with a near-natural, uncomplicated and original, rustic lifestyle, which is expressed in the traditionally simple design cultivated in the 20th century.

Greener living
We increasingly want to be close to nature: no new apartments are being built without balconies; apartments and houses with access to gardens or patios are in high demand, especially in urban areas. These touchpoints with nature are now also becoming an integral part of our homes, with patios taking on the role of a second living room. In the wake of the "Indoor – Outdoor" trend, weatherproof outdoor furniture now not only looks like it comes from the living room, it is also used there! Elegant materials and high-tech textiles also make it possible for them to be used indoors. An aesthetic difference is hardly recognisable in the upper price segment and, in the case of the new indoor/outdoor furniture, the comfort of use is also increasingly comparable. In the case of outdoor colours, the colour grey seems to have passed its zenith. White positioned itself as the base colour for outdoor furniture at the spoga-gafa trade fair in Cologne.

The furniture that suits this trend in some cases resembles that from the trend of more natural living: bamboo and wickerwork furniture is popular, but wicker armchairs of high-tech materials and more fashionable accents are also opportune. Plants are found as accessories not only in pots, but also on wallpaper. Green can be found in all shades.
 
Smarter Living  
Can we use an app to grow herbs? Can computers nurture plants to improve air quality? Does the climate have an impact on building services? Does a smart control system switch off the lights and the coffee machine when you leave the house? Smart applications are becoming ever more diverse, reliable and easy to use and can be tailored increasingly precisely to the specific needs of residents. As a result, smart technologies are increasingly playing a key role in architecture. Whether computer-controlled optimisation of indoor air quality, the innovative control and operation of shower toilets or the anticipatory and energy-optimised regulating of room temperature, smart technology is being increasingly integrated into the way we live.

Lamps that serve as Bluetooth loudspeakers; night tables with cordless mobile phone charging stations; cabinets that provide mood lighting; mirror cabinets with multimedia function, tables that adjust to our ideal amount of movement and sofas that note the individual favourite seating position; lights that help us fall asleep and beds that nudge us gently into another position when we snore. Technology is becoming an integral, ideally inconspicuous element of furniture.

More efficient living
Rising rents and smaller homes will continue to drive the demand for space-saving furniture. The first wave of the trend toward tidiness and renunciation aesthetics has already reached us from the USA and Asia. Renouncing consumption and restricting ourselves to the essential things in life are strategies for creating order in the home. And more and more people are finding this approach extremely beneficial. Order is trendy, so anything else is once again “uncool”. Quality over quantity could therefore be the perfect home furnishing philosophy for many people, especially as it is also consistent with the desire for natural living.
          
A trend for some time now has been small and compact sofas and armchairs with a design often oriented to classic typologies. Even more sought after in future will be affordable system furniture and compact individual items, which are scalable (adaptable to different room dimensions), variable (pull-out technology, etc.) and versatile. Life on a second level is also becoming trendy; the high sleeper is making a comeback. In view of the wide range of applications for such furniture systems, from the mini-apartment to the loft, suppliers are, however, attaching great importance to modern aesthetics in an urban living style that goes far beyond any teenager’s bedroom atmosphere.

Living more comfortably
We are worth it! Comfort is written in capital letters in every home (no matter how small), especially in the bedroom. However, investments are also being made in the bathroom and seating furniture. Comfort also involves several standards of building services; keywords here include the heated car seat, heated or cooled rooms. Compact, design-oriented seating, such as two-seater sofas or armchairs, is the trend in the upper product segment. Here, special attention is paid to ergonomics. Console table, wall rest tables or small shelves not only assure a sense of order in everyday life, but are instead an integral element of interior design.
          
And the favourite place for a comfortable hammock is found not only in the garden. It began with stools, and now bench seats, with and without backrests, have also been given soft upholstery to add a comfortable highlight to the kitchen and dining area. For sofas, the trend is toward a platform raised off the floor, which lifts the cushions to a higher level, as well as toward individualisation and adjustability. Integrated occasional tables are a theme.

Living without limits
The requirements of living are currently changing quite rapidly. More sophisticated singles apartments with a scarce offering of space and a lifestyle that also seeks freedom from conventions when it comes to furnishings are reinforcing the trend toward generously dimensioned one-room apartments with a loft feeling. These are complemented by one or two work rooms or bedrooms as needed. The flowing into one another of the rooms leads to a need for multifunctional furniture that marks living areas or delimits them from one another. Kitchen and living merge, the bathroom remains separate, if also, at least in the high price range, "en suite" and a little bit bigger. Instead of separate rooms, modern apartments present an open spatial structure, and compartmentalised apartments in old buildings are "aired out" through the removal of wall elements. Winter gardens and converted attics open up bright spaces, and generously dimensioned window fronts, ideally opening without thresholds, also optically expand the space outwards.

With the exception of built-in cabinets, single items of furniture are called for. Consistent collections and walls of cabinets in the living room encumber the feeling of freedom too much; mix & match is better suited. However, the single items of furniture must be combinable to this purpose. Finding the right balance in the design, autonomous, but not extroverted, pleasing but not boring, is the art of this furniture with classic qualities. Multifunctional furniture like tables that function convincingly as a workplace and dining area, freestanding sofas, cabinets that function as storage space and wall elements, room partitions that enable functions on both sides (like integrating the pivoting monitor that can be used from both sides), mobile furniture for indoors and outdoors; these are the heroes of living without limits.

Colourful living
Among the colour trends in interior design, brown is surely the one with the strongest impact, because it can be used both neutrally and in an avant garde fashion. On the whole, shades of brown are responsible for cosiness and are therefore currently very popular. While things are very harmonious in the range from greige through taupe to moor oak, the combination of, for example, nougat brown with other, mostly reserved colours (meaning not used in neon or pastel) ranging from orange to turquoise is also quite bold. However, whether with green, pink, purple or brown, colour brings glamour into the apartment. Dark wood shades, reminiscent of Art Deco or Danish modernity, with gold, brass or other metallic accents on sumptuous rugs stand for pure luxury. While the overall interior design trend is toward dark colours, from dark greens and blues to black, the minimalist interiors style remains loyal to the lighter and more natural shades. Avant-gardists pledge themselves to the Bauhaus tradition with primary colours colourfully combined with a white base colour. However, the interiors scene as a whole is becoming more colourful through the intensive use of colour schemes. Monochromaticity is also being increasingly abandoned in favour of patterns.

Decorative living
After clothing, living is today the number one means of expression. We are not only what we wear, but how we live. This makes every decorative element a statement. The basis for any eyecatcher is a space to make an impact. Tidy optics and decorative elements thus don't need to contradict one another. Lifestyle and the decorative are staged, on the wall elements, in the textiles, on the floor … or also behind (illuminated) glass. Each element and each item of furniture is simultaneously a decorative element. Which is why single products are preferred over homogeneous interior design with the furniture of a collection. Lights adjust to any furnishing style and are increasingly used as an optical highlight of the space. Designer lights are now what the folding table on rollers was in the 1970s.
     
Both mirrors and pictures are readily used as design elements: the classic here is the circular mirror in all versions; here the mirrors are often used graphically (thus pronouncedly two dimensionally) and bring depth to the room. As cement or Metro tiles, tiles transform from tepid floor coverings to the cool highlight at the kitchen bar, in special sections of the wall or in the entrance area. On the walls, it is wallpaper with small and large-format patterns that turn a room into a veritable work of art. On the floor, rugs with geometrical patterns, floral elements or graphic fancies provide accents, here too as a single product again. Oval shapes are especially pronounced, and, among furniture items, the sideboard is by far the most decorative: not only as a presentation surface, but also as a type.

THE 50TH EDITION OF THE WORLD-LEADING TRADE FAIR WITH MAJOR FOCUS ON SUSTAINABILITY

Half a century shaped by textile design: for the 50th time, Heimtextil will bring together the international home textiles industry. From 7-10 January 2020, 2952 companies from 65 countries will present their innovations at the world’s largest trade fair for home and contract textiles.*

‘There is hardly any other trade fair in the world that can look back on such an eventful and successful history. Ever since the first event in January 1971 with 679 exhibitors, we have invested massively over the decades in the quality of the fair as well as in the range of information and inspiration we offer the industry. We are looking forward to a very special edition of Heimtextil, which is in very good shape as it approaches its 50th anniversary’, says Detlef Braun, CEO of Messe Frankfurt.

The textile furnishing sector faces major challenges in the anniversary year of Heimtextil: the digital revolution – key word ‘Industry 4.0’ – is currently leading to fundamental changes in the manufacture and processing of home textiles. Not all companies can keep up, meaning that the past year has been dominated by business closures and insolvencies. Digitisation opens up many opportunities on the production side – on the retail side, however, it leads to a significant shift in purchasing flows, making specialist bricks-and-mortar shops dependent on new concepts in the medium term. Here, too, there has been strong consolidation and a decline in the number of specialist shops.

Sales in the retail sector continue to decline
The latest industry report by the IFH Cologne shows that spending on home and household textiles continues to slide. Although the years 2015 to 2017 were still top notch, sales have fallen by almost €1 billion within two years and are now back to the levels seen in the tough financial years of 2008/09. The reasons for this sales trend can primarily be ascribed to the sluggish economy. As a result, German industry is pinning its hopes on foreign markets and the high proportion of Heimtextil trade visitors from abroad (75 percent).

Varied measures for greater sustainability
Sustainability is the major overarching theme of the industry. At Heimtextil 2020, green aspects will be at the top of the fair’s agenda for the tenth time. With its range of measures, Heimtextil is promoting the industry's commitment to sustainability and giving green pioneers a platform. The tenth edition of the Green Directory, the exhibitor directory for sustainable producers, includes more pioneers and newcomers than ever before with 259 companies. The ‘Green Village’ is also enjoying growth. In the sustainability area in hall 12.0, which acts as a first port of call for all questions relating to green issues, recognised certifiers and seal awarders will present themselves. New to this area is the German government's ‘Grüner Knopf’ textile seal, launched in September, and the United Nations Office for Partnerships, which will present the global Sustainable Development Goals at Heimtextil. For example, Lucie Brigham, Chief of Office at the United Nations Office for Partnerships, will report on the Sustainable Development Goals and cooperation with Heimtextil at the opening press conference of Heimtextil. Two showcases will illustrate which sustainable approaches the industry is pursuing and how they are already being applied in practice: the Portuguese textile industry will present the ‘iTechStyle Green Circle’ in hall 12.0 and Pakistani manufacturers will present pioneering projects under the ‘Sustainable Pakistan’ umbrella in the foyer of hall 10.2.

Trend Space focuses on sustainable concept
Sustainable aspects were also at the forefront of the concept for this year’s ‘Trend Spaces’. ‘Together with our designers, we have set ourselves the goal of creating a sustainable show and have adopted a material manifesto for this purpose. The aim was to minimise the environmental impact by selecting materials in an intelligent way. This means: wherever possible, alternative, sustainable materials were used’, explains Olaf Schmidt, Vice President Textiles & Textile Technologies of Messe Frankfurt. ‘Heimtextil thus invites you to a design show that not only talks about sustainability but also embraces it in practical terms and, thanks to this approach and its reputation, is unrivalled worldwide. With the motto WHERE I BELONG, visitors interested in design will experience around 1000 exhibits by international exhibitors in the “Trend Space” in hall 3.0 – integrated into a spectacular design concept by Stijlinstituut Amsterdam under the direction of Anne Marie Commandeur. The approach of the new Future Materials Library, part of the Trend Space, is also progressive and sustainable. Here, visitors can explore the nature and production method of innovative materials. The focus is on recycled fabrics and cultivated – so-called living – textiles, among other things.

Hotels etc.: contract furnishing in the spotlight
As another top theme, Heimtextil is focusing on the furnishing of hotels and public buildings under the title ‘Interior.Architecture.Hospitality’. The new highlight here is the ‘Interior.Architecture.Hospitality Library’, a textile materials library with 64 selected, high-quality products categorised according to functional properties especially for contract furnishing. With this library, Heimtextil clearly demonstrates the many and varied uses of functional textiles, in particular providing interior designers with a first-rate work tool. Every product on display is labelled with the name of the manufacturer, booth number and its functional properties. All information on this can also be accessed online throughout the year at www.textile-library.com. Furthermore, the fair offers interior designers, architects and hospitality experts an extremely attractive programme in hall 4.2 – with superb product presentations in the ‘Interior.Architecture.Hospitality Expo’, a four-day lecture programme, guided tours and a special exhibitor directory, the
‘Interior.Architecture.Hospitality Directory’.

For better sleep: professional tips and product innovations
The topic of ‘sleep’ is of huge power and importance for both personal well-being and for the home textiles industry. Heimtextil will be dedicating itself to this much-discussed lifestyle theme for the second time. in “Sleep! The Future Forum' in the foyer of hall 11.0, a four-day programme of talks with a wider range of topics and numerous experienced sleep experts awaits interested listeners. These sleep experts include professional athletes such as Olympic luge champion Susi Erdmann and scientists from Berlin’s Charité, the Fraunhofer Institute and the German Sleep Research Society. Heimtextil has also been able to attract speakers from Ikea, Hästens and Auping to talk about progressive sleep topics. Numerous products aimed at greater sleep comfort will celebrate their première in the context of the ‘Sleep’ programme at the world's leading trade fair.

50th Heimtextil: design classics from the past five decades
To mark the 50th edition of Heimtextil, the trade fair will be presenting design classics from the past 50 trade fair editions in a showcase area in hall 9.0. Under the motto ‘Heimtextil Journey through Time – Celebrating 50 Years of Interior Design’, the fair invites visitors to take a tour through five decades of Heimtextil history. Four specially designed rooms incorporate colours, shapes, furniture and design objects from past decades. The showcase is complemented by a café that will be realised in cooperation with Schöner Wohnen, Europe's largest living magazine.

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*For comparison: In 2019, 3,012 exhibitors from 65 countries took part (FKM figures, Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen, Berlin)

Innovative design trends and top-flight expert panels: MARINE INTERIORS sets new standards for ship interior design. The inaugural trade fair is exclusively dedicated to this topic – marked by excellent exhibitor and visitor attendance

From furnishings to lighting systems, and from fine materials to kitchen equipment, the MARINE INTERIORS Cruise & Ferry Global Expo, powered by SMM, which premiered in September 2019, provided a showcase to a wide variety of suppliers of cruise ship interiors. More than 100 exhibitors met up with architects and designers as well as decision-makers from shipyards and shipping companies. "These three days have shown that this new trade fair is received very well by the market. The successful debut of MARINE INTERIORS underlines our leading role as organisers of SMM within the maritime segment," said Claus Ulrich Selbach, Business Unit Director – Maritime and Technology Fairs & Exhibitions at Hamburg Messe und Congress GmbH.
 
The exhibition instantly proved itself as a platform for this highly specialised segment, impressing participants with its quality and broad coverage: "Finding so much expertise in the field of cruise ship interiors at a single trade fair is unique in Europe. Compared with other trade fairs, MARINE INTERIORS excels in providing a high density of relevant contacts,” said Arjan Koole, Regional Sales Director Germany & Nordics at the kitchen equipment specialist Middleby Marine. The inaugural event attracted 2800 industry visitors to Hamburg's exhibition complex.

Hamburg – an ideal location  
The location of MARINE INTERIORS clearly was an advantage, as well: "Hamburg is an attractive city, and as a cruise hub it is an ideal place for such an event. I believe MARINE INTERIORS will rapidly establish itself in the market," said David Le Viol, Tender Manager at the Finnish turnkey solutions provider Almaco.

The professionalism of the trade fair preparations received praise, as well. An example is the response from Georgi Karhu, Chief Commercial Officer at Gettone Group: "Since the list of participating companies was available ahead of time, I was able to plan my exhibition participation perfectly and carefully prepare my conversations with existing and potential customers. This made this trade fair experience especially efficient and successful." Well attended social formats such as ‘Wine o’clock’ proved to be great opportunities for networking.

Compelling high-profile conference programme  
The exhibition was accompanied by panel discussions of international experts who shared views about brand identity and the establishment of new brands. They also talked about the safety regulation challenges faced by designers. Kai Bunge and Stefan Seidenfaden from Partner Ship Design Hamburg gave some fascinating insights into their work on board "Costa Smeralda". "Costa established the Motto 'Italy’s Finest'. This prompted us to explore how we could find a contemporary interpretation for traditional Italian elements such as art, fashion and Dolce Vita," said Seidenfaden.

The experts then discussed the meaning of brand identity for the cruise segment, and how designers can express it. The expert panel was moderated by Tal Danai, CEO of Artlink: "The inaugural MARINE INTERIORS event in Hamburg was a hive of energy. It encouraged and embraced socializing alongside good business encounters in an enriching atmosphere with a taste for more.”

In the second panel, titled "How to design to comply", David McCarthy, Director of Marine Projects & Communications at AD Associates, examined together with his guests how safety requirements can be integrated into an aesthetic room design concept. His impression: “The MARINE INTERIORS Forum with all its sessions was fantastic, and I was very pleased to have so many competent people to talk to."

Asia was the focal topic at today's Chinese Dialogue Sessions. Representatives of Chinese cruise associations spoke about the potential of the Chinese cruise market and unique design requirements for the Chinese audience.

New trade fair closes gap for the industry
The highly positive response the new trade fair received from visitors and exhibitors was aptly summarised by Päivi Mäkinen, Director Sales & After Sales Services at Marahrens Group: "Our expectations have been exceeded by far. The quality of visitors and contacts has been extremely good. Visitor attendance at our stand was excellent. The time was right for the launch of a trade fair like MARINE INTERIORS."
With this new format, Hamburg Messe und Congress caters to the needs of the booming cruise industry and complements its exhibition portfolio: While in even years SMM, the leading international maritime trade fair offers the industry an expansive platform through its Interiors area and the Cruise & Ferry Route, MARINE INTERIORS now shines the spotlight on interior design in odd years. The next event will be from 8 until 10 September 2021.
 
About the MARINE INTERIORS Cruise & Ferry Global Expo, powered by SMM
The MARINE INTERIORS Cruise & Ferry Global Expo, powered by SMM takes place every odd year and is held in parallel with the Seatrade Europe – Cruise and River Cruise Convention. More than 100 exhibitors from all areas of ship interior design took place in the inaugural event in Hamburg from 11 until 13 September 2019. They were joined by numerous top-ranking visitors, including decision-makers from shipping companies, shipyards and design firms. The new trade fair was accompanied by a conference programme featuring high-profile experts.

For the 50th edition of Heimtextil (7-10 January 2020), the international trade fair for home and contract textiles will once again sparkle with the world’s largest product range for textile interiors and its unique presentation of the hottest trends. Around 3000 international exhibitors will present their innovations in Frankfurt.

More than 250 companies will be presenting sustainably produced textiles at Heimtextil. The Green Directory, a separate exhibitor index focusing on the theme of sustainability that will be published by Heimtextil for the tenth time in 2020, lists these companies and their product innovations. The number of companies included in the directory has increased considerably and is higher than ever before. Progressive, sustainably produced materials can also be seen in the new Future Materials Library, part of the Trend Space. Here, visitors can explore the nature and production method of innovative materials. The focus is on recycled fabrics and cultivated – so-called living – textiles, among other things. The Green Village in hall 12.0 also functions as a hub for all questions relating to green issues. Seal providers and certifiers are among those introducing themselves here and offering companies their support in acting more sustainably. The United Nations will also present its Sustainable Development Goals here for the first time.

Trend Space: the furnishing trends of the future
The programme highlight for those interested in design is the Trend Space in hall 3.0. In this trend and inspiration area, visitors and exhibitors alike can look forward to a wealth of material innovations, colour trends and new designs. Sustainability is a top priority here too: thanks to targeted selection of materials, material requirements can be reduced and the environmental footprint kept to a minimum. On an area of around 2000 square metres, designers thus create a forum comprising primarily of textiles and materials that can be reused after the event. The overarching theme is “Where I belong”, which invites visitors to take an inspiring journey of discovery thanks to its numerous interactive elements. An accompanying programme of talks and guided tours give far-reaching insights into new design projects. The Trend Space has been designed by Stijlinstituut Amsterdam.

Expanded area for printers and processing machines
At its upcoming edition, Heimtextil will present an extended range of machines for the textile industry and expand the product segment “Textile Technologies”. The background to this is that the digital revolution is currently leading to fundamental changes in the manufacture and processing of home textiles. Heimtextil will present the opportunities offered by technological change in the industry and, under the new name “Textile Technologies”, will present the latest product developments in hall 3.0, from digital printing machines, software and corresponding accessories to machines for textile processing. The trade fair will also offer its own lecture programme with experts from industry and research for the first time.

Further growth in furniture and decorative fabrics
In the “Decorative & Furniture Fabrics” segment in particular, Heimtextil is experiencing unstoppable growth. At the upcoming fair, 40 new exhibitors will be joining and adding new perspectives to the already very large selection of furniture and decorative fabrics as well as leather and imitation leather. Over 400 international producers will present their new collections in halls 4 and 6. European top producers in particular are strongly represented. Another new aspect is that for the first time Heimtextil will be identifying around 250 weavers of furniture and decorative fabrics, curtains and bed linen fabrics with their own logo at stands and in the catalogue – for the better orientation of visitors. This innovation applies to both hall 4 and hall 8.0.

Design Dialog highlights trends for the furnishing industry
Representatives from the furniture industry will find hall 4 an attractive place thanks the expanded product range and information offered by the Design Dialog. Heimtextil will be providing information on the latest design trends for the furniture industry in the Lecture Area of hall 4.2 on the Wednesday of the trade fair between midday and 1.30 pm. Those present will include Christiane Müller from Studio Müller Van Tol, Anne Marie Commandeur from Stijlinstituut Amsterdam, representing the Heimtextil Trend Council, and product and furniture designer Werner Aisslinger. Susanne Tamborini-Liebenberg, editor-in-chief of md- Magazin, will chair the event.

Interior.Architecture.Hospitality by Heimtextil
Heimtextil offers new business segments and sales opportunities for contract furnishers. Around 370 exhibitors will provide solutions for the contract sector aimed specifically at interior designers, architects and hospitality experts. Selected suppliers will present their wares at the Interior.Architecture.Hospitality EXPO. The product offer will be supported by a new materials library, the Interior.Architecture.Hospitality LIBRARY. It will present a selection of exhibitor products with functional characteristics such as flame-retardant, sound-insulating, abrasionresistant and water-repellent. Numerous information offers, such as expert presentations and guided tours of the trade fair, complete the programme.

Hall 8.0: Hotspot for the latest interior collections
Curtains, decorative and furniture fabrics, drapery and curtain hardware, sun protection systems, carpets and tools for textile processing will be presented in Hall 8.0 under the title "Window & Interior Decoration". In addition, Heimtextil bundles all participating textiles editeurs and optimally integrates them into the product range for interior decorators and retailers. Around 50 international editeurs present their collections for the coming season.

Showcase: design classics from the past 50 years
Suppliers of pillows, blankets and plaids as well as table and kitchen linen will be exhibiting in Hall 9.0 under the title "Beautiful Living" – together with lifestyle-oriented accessories. Heimtextil thus creates a starting point full of brands for high-quality retailers. On the occasion of the 50th Heimtextil edition, the fair stages design classics from the past 50 years. On this showcase area the fair invites to a journey through five decades of Heimtextil history. Four designed tell about the colors, shapes, furniture and design objects of the past decades. The showcase will be complemented by a café, which will be realized in cooperation with Schöner Wohnen, Europe's largest interior design magazine.

Sleep: new findings and product solutions
Heimtextil puts the sleep theme prominently on the agenda: with the product segment Smart Bedding, the trade fair offers new insights into healthy sleep in hall 11.0 and presents concrete product solutions. Mattresses, bedding, sleep systems and associated technology can be viewed here, as well as duvets and pillows. 140 major players in the industry will bring the theme of sleep to life. There will also be some exciting start-ups that will cause a sensation with smart market innovations. More in depth-information is offered in presentation area “Sleep! The Future Forum”. Here, in the foyer of hall 11.0, visitors can look forward to discussions with sleep experts. These include professional athletes such as Olympic luge champion Susi Erdmann, sleep coach Nick Littlehales and scientists from Berlin’s Charité, the Fraunhofer Institute and the German Sleep Research Society. Speakers from Ikea, Hästens and Auping will talk about progressive sleep topics. The lecture programme covers the top themes of digital, sport, hospitality, sustainability and interior design. In this way, Heimtextil presents the latest findings from sleep research and showcases the latest developments in industry and trade.

• Sustainability at the Textile Campus
• Make your shirt: Digital textile finishing process

It’s colourful, it’s loud and it shouts: “Make your brand wearable!” With its new claim PromoTex Expo brings together textile finishers and experts, signmakers, designers, promotional product distributors, agencies and marketeers to present their highlights in promotion, sports and workwear. The event will once again be held concurrently with PSI and viscom from 7 – 9 January 2020. Together these three trade shows – boasting optimised hall occupancy – form the World of Advertising and Selling.

A total of 14.9 billion euros in sales are generated annually in Europe by the business with promotional items: This is shown by the "Industry Structure Analysis 2017-19", the first empirical study on the European promotional products industry. The structural data collected on markets, suppliers and retailers systematically and representatively covers the entire value chain.

The study shows: More than one third of the total European turnover is generated by micro-enterprises with fewer than 10 employees. Together with large companies with more than 250 employees, they form the main source of sales in our industry. Together they account for more than half of the turnover. Germany generated with total 3,5 billion Euro about 23 of the European annual business and is thus one of the top 10 nations in the European promotional products industry.
 
PromoTex Expo to move closer to PSI again
Exhibitors’ wishes and needs were centre stage when allocating hall space for this trio of trade shows. This is also why PromoTex Expo will move closer to PSI again occupying parts of Hall 12 in future. In exchange for this, floor space so far unexploited in the other halls will be used for selling. “On the one hand, this move allows us to preserve the independence of PromoTex Expo within this alliance and, on the other, to ensure the proximity with PSI called for by the market,” says Director Petra Lassahn accounting for this move and adding: “Upon the request of both exhibitors and visitors we will already be implementing this adjustment in 2020 and, hence, one year earlier than planned.”

viscom will find its new home in Hall 13. Two walkways create a direct connection between the two trade shows thereby ensuring optimum visitor flows. The trade show for visual communication will also be directly accessible via the entrances Ost and Nord-Ost. As a result, the tactile, textile and visual forms of communication will again be presented under the same roof and within even easier reach at the beginning of the year. As before, admission to all three trade shows will be exclusively restricted to qualified trade visitors and PSI members.
 
Sustainability a trend at the Textile Campus
In Hall 12 visitors to PromoTex Expo will find such familiar faces in this industry as TeeJays, Lynka, Vossen, Matterhorn, Regatta and MASCOT International A/S. However, new faces like stilfaser and the IGUANA GROUP will also feature, introducing their product highlights as part of the international trade show.

Alongside the exhibitors’ ranges an extensive line-up of side events will also convince visitors. Serving as a centre piece here will be the Textile Campus. In cooperation with sustainable companies, it will be shown how new workwear is created from plastic fished from the sea or how old clothes are turned into new promotional textiles. The focus is on ideas from innovative companies that use them to make production and trade fairer and ecological. On the catwalk adjacent to the campus, the participating exhibitors will present their latest collections to a wide audience.
 
Strolling along the fashion Boulevard
Visitors looking for innovations and directions in the fields of sports, career, promotion and leisure will find these at a glance at the new Boulevard. The corridor leads completely through the exhibition hall and shows the trends in a theme-oriented and staged way.

The production chain from design to finished product will be featured on the special area “Mach Dein Shirt/Make your Shirt” in Hall 13. Under the heading “Textil 4.0” this area will focus on Mass Customisation. IT experts and solutions providers will guide visitors through tomorrow’s buying process using a QR code. Once these have generated a print motif, they issue a print job and then follow their individual QR code on its way through the finishing process up to shipping. In an illustrative way, the linking of digital IT solutions with analogue finishing techniques will be demonstrated here, with the IT solution care of our curated partner Smake playing a key role. In the process, the synergies between tactile, textile and visual communications become apparent and with it the concept underlying this trade show triad.
          
About PromoTex Expo
All facets of Mass Customisation, smart clothes, sustainability in the textile chain as well as textile finishing as a service: these are the trend themes of PromoTex Expo. As a new information and knowledge platform for this industry the trade show for Promotion, Sports and Workwear in Düsseldorf is the central point of contact for international textile finishers, promotional product distributors, signmakers, designers, textile experts, retail and agencies. After its successful debut in January 2019 attended by 13,217 trade visitors from 39 nations, the forthcoming event will be held in Düsseldorf from 7 to 9 January 2020 – concurrently with the trade shows PSI – Leading European Trade Show of the Promotional Products Industry and viscom – European Trade Show for Visual Communication. Taken together they form Europe’s biggest trade show alliance for Advertising and Selling.

• At COMPOSITES EUROPE from 10 to 12 September
   
• Incubator of ideas for multi-material lightweight construction
   
• „Ultralight in Space“: Market study examines lightweight construction trends in aerospace

Whenever there’s movement, mass and weight quickly become destroyers of energy. From 10 to 12 September, the Lightweight Technologies Forum (LTF) at COMPOSITES EUROPE in Stuttgart will show how lightweight construction contributes to more efficient and better cars, airplanes and machines. The focus at the Forum will be on the commercially viable implementation of cross-material and holistic lightweight construction systems. The way to get there is through the digitalisation of the process chain.

From the idea to the component – that’s the path the Lightweight Technologies Forum aims to illuminate and support. To that end, the forum will gather current lightweight construction projects in Stuttgart, including from automotive engineering, aerospace and mechanical engineering – precisely those industries whose stringent material, safety and reliability demands make them idea generators for many other industries.
The commonality that runs through all the projects: a consistently digital process chain contributes significantly to the implementation of innovations. Another focus area is connecting and joining technology in multi-material lightweight construction.

"The Lightweight Technologies Forum is conceived as a cross-industry and cross-material incubator of ideas, a place where all stakeholders can consider new concepts. For that, we’re bringing successful flagship projects to Stuttgart”, says Olaf Freier, who on behalf of organiser Reed Exhibitions is responsible for the programme of the forum.

The growing significance of digitalisation and bionics
Support in putting together the forum programme comes from Automotive Management Consulting (AMC). The consulting company specialises in lightweight construction strategies, processes and structures in the automotive industry. “Lightweight construction requires comprehensive, systematic thinking”, says Rainer Kurek, the managing director of AMC. “The most important key factor, though, is the digitalisation of the process chain. Only virtual and simulation-driven design work can bring about competitive lightweight construction products, because they’re launched faster and ensure process safety while costing far less in development”, Kurek adds.

„Ultralight in Space“: Market study on lightweight construction trends in the aerospace industry
When it comes to ultra-lightweight construction, space travel has played a pioneering role since its inception, having driven many disciplines to new record performances. In cooperation with the Luxembourg-based aerospace suppliers GRADEL, AMC are currently conducting a market study to examine the latest technological trends. The results will be revealed at the LTF in Stuttgart on 10 September.
"Even though aerospace is a niche business: technical solutions that meet the stringent material demands here lead the way into the future, which in turn impacts other industries. That’s why it’s important to know the customer’s needs as well as the lightweight strategies, processes, structures and material decision-making of this market”, Rainer Kurek says assuredly.

Also underlining how important space travel is for the development of new technologies is Claude Maack, managing director of GRADEL: “All components are exposed to extreme conditions. Right from the launch of the rocket, they have to withstand enormous acceleration forces. In space, material must resist radiation exposure – and for many years. Then there are the high temperature differences from minus 185 to plus 200 degrees Celsius – alternating every couple of hours from one extreme to the other.“

The material question: Composites with biggest growth potential
Metals currently hold the largest market share among lightweight materials – but fibre-reinforced composites are said to have the biggest growth potential. More and more often they get to apply their strengths in lightweight construction. In the exhibition area, the LTF demonstrates how glass-fibre reinforced (GFRP) and carbon-fibre reinforced plastics (CFRP) play to their strengths in hybrid structural components.
On display, among other things, will be an ultra-lightweight seat by Automotive Management Consulting (AMC), Alba tooling & engineering and csi entwicklungstechnik GmbH, which was presented as a feasibility study – based on the lightweight construction innovation xFK in 3D – and virtual prototype at the 2018 LTF.

The innovative ultra-lightweight seat, which only weighs 10 kg, is based on a special winding process for fibre-composite components. The  “xFK in 3D process” uses a resin-impregnated continuous fibre from which components are wound and produced without waste to match the load. Conceivable uses for the concept seat include the so-called hypercars, sports cars and the air taxis of the future. Just a few weeks ago, the prototype was presented to the public and swiftly recognised with the German Innovation Award.

Exhibitors will be presenting additional lightweight construction solutions in the adjacent Lightweight Area. Some examples include structural components, semi-finished goods, technical textiles, adhesives and resins for automotive engineering and aerospace.

Altogether, visitors of the Lightweight Technologies Forum and COMPOSITES EUROPE will meet 300 exhibitors from 30 countries who will come to Stuttgart to showcase the entire process chain of fibre-reinforced plastics – from materials to machines for processing to concrete application examples from automotive engineering, aerospace, mechanical engineering, construction, wind power, and the sports and leisure sector. Besides new products, a special focus of the trade fair will be on advances in process technologies for large-scale series production.  
 

The trend towards the "Internet of Everything" is ongoing. Whether in industrial, medical or everyday applications, more and more electrical devices are connected to each other, record sensing values, exchange data and react to them. Due to smaller structures, new processing possibilities and new flexible materials, such systems are also being used more and more frequently in the textile sector. For example, medical measurements can be recorded directly on a garment, actuators such as EMS electrodes can be integrated directly into the textile or functions such as MP3 players, GPS receivers, fall detectors, heating structures and much more can be embedded simply and intuitively in textiles. Communication and data exchange usually take place wirelessly via WLAN, Bluetooth, RFID or, in the future, via the 5G network.

Electrical energy is required for such applications and functions. Despite the efforts to further minimize the energy demand of electronic circuits, it is not always possible to operate these systems completely energy autonomously. Therefore, energy storage devices such as batteries or rechargeable accumulators are necessary for operation. The big advantage of recharging is that smaller, more compact energy storage devices can be used to achieve the same or an increased service life running time. There are two basic concepts for recharging a battery with electrical energy. On the one hand wired and with connections like a micro-USB cable. On the other hand wireless via wireless power transmission. With wired solutions, contacts can wear out or be added by fuzz, especially in the textile sector. In addition, the connecting process is less flexible and uncomfortable.

Wireless concepts offer several advantages and are therefore better suited. For example, the electronics including energy storage can be completely encapsulated, since no galvanic contacts are required. Among other things, this makes the textile directly machine-washable, because the electronics are protected from water, detergents and sweat. This means that no components need to be removed from the textile when washing. A further purely practical advantage is the simplicity of charging. With the suitable concept, the textile can be hung on hangers, placed in laundry baskets or, ideally, simply placed in the washing machine and charged without any further action of the user. The result is an uncomplicated, charming way of operating smart textiles.

There are several concepts and possibilities for wirelessly supplying a textile with energy. The most popular and at the same time most efficient method is the inductive power transmission [1]. Two coils are inductively coupled to each other and thus transmit energy wirelessly (Figure 2). Air, wood, plastic, but also liquids such as water or human tissue can be penetrated a few centimeters almost loss-free.  There are also various concepts for integrating electronics into textiles. From the production of the entire circuit on thin printed circuit boards to complete textile integration, a wide variety of mixtures are possible. The easiest concepts to develop are those in which all circuit parts are manufactured on printed circuit boards. Thin printed circuit boards can have substrate thicknesses of a few tenths of a millimeter (Figure 1). But flexible possibilities such as manufacturing on silicones are also conceivable. Among other things, the sensors and microcontrollers as well as the coil for inductive energy transfer to the substrate are manufactured. This complete printed circuit board then only has to be connected to the textile, whether by gluing, sewing or insertion.

Concepts in which the receiver coil is integrated into the textile go one step further. For example, ultra-fine wires or strands are woven or embroidered and the textile material thus becomes the substrate itself as a functionalized textile. The rest of the circuit, which is still integrated on a conventional substrate, is then connected to the coil and the textile. Since some of the spools can have diameters of a few centimeters, one can gain in flexibility because the textile spool can move almost freely. With a complete textile integration, the components are finally attached to the textile and the conductor paths are embroidered or woven in.

Consistently implemented and used, wireless power transmission as a simple and convenient charging method of textiles can thus contribute to sustainably strengthen the market for smart textiles improving handling and user experience.

• Strong Triple: COMPOSITES EUROPE, International Composites Conference and Lightweight Technologies Forum
• “Process live” special areas showcase technological progress
• Co-located event: Foam Expo Europe

The composites industry provides important impetus – for lightweight construction and material innovations in automotive, aviation, mechanical engineering, construction, wind power as well as in the sports and leisure sectors. So in international competition it is solutions with a high degree of automation that are in demand. COMPOSITES EUROPE from 10 to 12 September will present the trends and advances in the production and processing of fibre-reinforced plastics in Stuttgart. The trade fair will be accompanied by the International Composites Conference and the Lightweight Technologies Forum. Also held in parallel at the Messe Stuttgart premises will be Foam Expo Europe.

Trade fair visitors will meet with over 300 exhibitors from 30 nations who will be displaying materials, technical solutions and innovative application examples in Stuttgart. Apart from novel products the trade fair will place special emphasis on innovative process engineering. Visitors will learn about the state of play in serial production and new applications in the composites industry in the exhibition area as well as on numerous special areas, on themed guided tours, at the accompanying International Composites Conference and at the Lightweight Technologies Forum, which is dedicated to the trends in multi-material lightweight construction.

“Process live”: Technologies in Synergy
Perfectly coordinated processing and manufacturing processes will be centre stage at the “Process live” event. On shared exhibition space machinery and equipment manufacturers will exhibit their technologies in concert and – what’s more – in operation so as to show the different individual processes in a real context.  

On display, to name but one exhibit, is VAP®, the Vacuum Assisted Process patented by Airbus, which will be in the limelight in the Trans-Textil and Composyst special area. This process permits the one-step production of large-surface and geometrically complex components without an autoclave, which is why it is particularly suitable for structural components in aviation, wind power, shipbuilding, in rail and road transport, in machinery and device manufacturing as well as in architecture and in the leisure industry.

The “Process live” special area care of cutting specialists GUNNAR from Switzerland specifically targets the DACH region (Germany, Austria, Switzerland) with its small and medium-sized companies. Jointly with laser projection expert LAP and composites engineering expert SCHEURER Swiss, GUNNAR introduces a connected overall process that fuses modern machinery and software with specialists’ manual jobs. The point of departure here is an automated manufacturing process for sorted layer placement in small and medium quantities involving a certain degree of skilled labour.

Fibre composite specialist Hacotech will present CNC-controlled cutting processes and various finishing possibilities in cooperation with Aristo Graphic Systeme and Lavesan. Alongside cutting, production preparation and customised sizing, the production of dimensionally correct templates and the cutting and custom-sizing of composite materials and prepregs will be on show.

Cutting technology is also centre stage in the special area of Rebstock Consulting, Broetje-Automation and Zünd Systemtechnik, which will be taking part in “Process live” with “Automated Sorting and Kitting”.

Composite producer Saertex and chemical company Scott Bader will demonstrate the RTM process for producing and curing a laminate that complies with the highest fire protection requirements in as little as 1 hour.   

5th International Composites Conference (ICC)
Serial production, stable processes, new markets – the International Composites Conference (ICC) is set to inject a fresh breeze for innovations into the market and to this end brings together processors and users of fibre-reinforced plastics from all over Europe. For the first time, this renowned Conference will be held in parallel with COMPOSITES EUROPE. The lecture programme put together by the trade association Composites Germany and the trade fair will also move closer in terms of content.  

One of tomorrow’s cross-cutting themes keeping the entire industry on its toes are multi-material solutions in nearly all industrial applications. In the construction sector the Conference also deals with the rising use of carbon concrete. Process engineering will focus on processing thermoplastic materials for serial production and stable processes for thermoset plastic processing.  

The partner country of the Conference is the United Kingdom. Especially against the backdrop of the current Brexit debate the ICC aims to foster exchange among all European countries. After all, the UK is among the biggest producers of composites components in Europe.

Themed Tours on Digitalisation, Fibre Glass, Thermoplastics, Automotive and Wind Power
Guided tours and hands-on demonstrations in the exhibition halls complement the conference programme. Themed guided tours revolving around composites application, materials and markets guide trade fair visitors and congress delegates right to the stands of selected exhibitors, who will share with visitors their innovations in the fields of digitalisation of composites production, automotive manufacturing, building and construction, fibreglass, new mobility, thermoplastic materials and wind power.  

New ideas on special areas and joint stands
“Material and Production Technology” is the name of the new special area set up under the guidance of the Institute of Plastics Processing (IKV) of the RWTH Aachen University. In cooperation with other institutes such as the Aachen Center for Integrative Lightweight Production (AZL) the IKV will place manufacturing technology centre stage at the trade fair. In particular, the special area will trace the path from scientific development to practical, industrial implementation.

Tomorrow’s automotive experts will also be given a separate forum: under the heading “Formula Student” students and trainees will present to visitors racing cars and bikes they have engineered.

Lightweight Technologies Forum: platform for multi-material lightweight construction
Lightweight construction remains a driver across the board for many developments in the composites sector. The Lightweight Technologies Forum (LTF) held as part of COMPOSITES EUROPE makes it clear how lightweight construction can be achieved in an economical and resource-efficient manner. This Forum views itself as a cross-industry and multi-material think tank where all parties involved can reflect on these new concepts.

To this end, the Forum in Stuttgart pools lightweight construction projects from automotive manufacturing, aviation and aerospace and mechanical engineering, to name but a few industries that serve as a driving force for many sectors with high demands made on materials, security and reliability.  

This year’s keynote speakers include Airbus Innovation Manager Peter Pirklbauer, lightweight construction expert Prof. Jörg Wellnitz (TU Ingolstadt), Dutch racing driver Jeroen Bleekemolen and lightweight construction, aviation and aerospace specialist Claus Georg Bayreuther (AMC). In their talks they will provide an overview of reference projects and novel manufacturing and joining technologies.  

Combining its own exhibition space with a lecture forum, the LTF demonstrates how glass-fibre reinforced plastics (GRP) and carbon fibre reinforced plastics (CFRP) leverage their strengths mixed with other materials in hybrid structural components. Exhibitors at the Forum and in the neighbouring Lightweight Area include “Leichtbau-Zentrum Sachsen” (Lightweight Construction Center Saxony), Chem-Trend, Gößl + Pfaff, Krempel, Mitsui Chemicals Europe, Leichtbau BW, the VDMA, Gustav Gerster, Potters Ballotini (UK), Yuho (Japan), Riba Composites (Italy) and Stamixco (Switzerland) as well as the journals Lightweight Design (Springer Fachmedien) and Automobil Industrie (Vogel Communications Group), to name but a few.

“Ultralight in Space”: market study on lightweight construction trends in the aerospace industry
The aerospace industry has always served as a pioneer for ultra-lightweight construction pushing many disciplines to their limits as a driver of innovation. The latest technical trends are currently under scrutiny via a market study carried out by consultancy Automotive Management Consulting (AMC) in cooperation with the Luxembourg-based aerospace OEM GRADEL. The results will be presented for the first time at the LTF in Stuttgart on 10 September.  

Presentation of the AVK Innovation Prize
Innovative products and applications in fibre-reinforced plastics, manufacturing processes and the latest insights from research and science, will again be recognised by the German trade association AVK – Industrievereinigung Verstärkte Kunststoffe e. V. with its renowned Innovation Prize. The winners will be announced as part of the trade fair on 10 September and the award-winning products and projects will be on display in a special area.

Presentation of the SMB-BMC Design Award
The European Alliance for SMC BMC will announce the winners of the SMC BMC Design Award 2019 – also on 10 September. The contest already held for the second time now, honours and promotes the design excellence of students or young design professionals who use SMC and BMC components (sheet and bulk moulding compounds) in their designs. This year saw sustainable mobility take centre stage as a theme.

COMPOSITES Night
The event to celebrate the midway point of the trade fair: the COMPOSITES Night at the end of the second trade fair day offers visitors and exhibitors additional opportunities for networking. Participants are in for buffets and live music at the Stage Palladium Theater in Stuttgart.

Matchmaking programme makes trade fair visit more efficient
Thanks to the complimentary networking & meeting platform “matchmaking” visitors and exhibitors can already reach out to contacts in the run-up to COMPOSITES EUROPE. Who is at the trade fair? Who has answers to your specific questions? Who can you team up with to turn new ideas into practice? The matchmaking platform allows you to “filter” and make direct appointments with potential cooperation partners by product category, industry, country, or company.

Career & Composites
With its career&composites stand COMPOSITES EUROPE targets students and graduates who can come here to establish contact with potential employers. On the special area the exhibitors present their companies to interested junior employees and attract attention to vacancies and career opportunities via a Job Wall.

Co-located with Foam Expo Europe
COMPOSITES EUROPE will be co-located with Foam Expo Europe for the first time. This trade fair covers the supply chain of technical foam production and presents moulded, rigid and soft foam solutions – from raw materials to equipment and machinery. The parallel exhibition dates generate special synergies for gaining an overview of lightweight construction materials for such shared applications as the automotive, aviation, construction and sports & leisure industries.