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09.03.2021

Functional Textiles Shanghai by PERFORMANCE DAYS celebrates its Chinese premiere

Design & Development GmbH Textile Consult, founder and trade fair organiser of PERFORMANCE DAYS in Munich, is eyeing the new year with a lot of hope. After the launch of Functional Fabric Fair by PERFORMANCE DAYS in New York City and Portland together with Reed Exhibitions, PERFORMANCE DAYS is further expanding its portfolio. In cooperation with Tengda Exhibition, the foundations have been laid for a new trade fair for functional textiles in Shanghai. On the 28th and 29th of September 2021, the FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS will premiere at the renowned Shanghaimart Exhibition Center, offering ample space for future trends displayed by more than 100 exhibitors.

Design & Development GmbH Textile Consult, founder and trade fair organiser of PERFORMANCE DAYS in Munich, is eyeing the new year with a lot of hope. After the launch of Functional Fabric Fair by PERFORMANCE DAYS in New York City and Portland together with Reed Exhibitions, PERFORMANCE DAYS is further expanding its portfolio. In cooperation with Tengda Exhibition, the foundations have been laid for a new trade fair for functional textiles in Shanghai. On the 28th and 29th of September 2021, the FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS will premiere at the renowned Shanghaimart Exhibition Center, offering ample space for future trends displayed by more than 100 exhibitors.

As the new year is entered, the PERFORMANCE DAYS team looks forward with great optimism and confidence to the launch of the new fair for functional textiles - the FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS - in Shanghai. China counts as one of the fastest growing and more important future markets worldwide, especially when it comes to functional apparel. The oriental gateway is proving to be innovative, trendsetting, and more recently, increasingly sustainable.

This development is also reflected in the activities of yarn and fabric producers, with local sportswear brands enjoying significant growth. One can be particularly proud of the cooperation with Tengda Exhibition, which is renowned for providing professional services for manufacturers and trading companies in the textile, fibre and various apparel segments. Their services range from fairs to sourcing events in China, Japan, Spain, Great Britain and Turkey.

The premiere of FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS will be held at Shanghaimart Exhibition Center on the 28th and 29th of September. Here too, a conscious decision was made for specifically choosing it as an influential trade fair and trading centre. At present, almost 1.000 companies from more than 20 countries and regions have set up offices and showrooms on site, most of them renowned industry experts from the textile and fabric branches.

Qualitative, informative & innovative: Shanghai fair borrows from the Look & Feel of PERFORMANCE DAYS
The FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS event team will transfer the already established concept of PERFORMANCE DAYS from Munich to Shanghai. This will lend the fair in China not only the Look & Feel of a familiar concept, but above all the same aspirations in terms of quality. And indeed with a total of 5.300 square metres, more than 100 Chinese and international exhibitors will have sufficient exhibition space. In line with this, the fair organisers wish to guarantee industry visitors to the fair a balanced assortment of top brands from the world of functional textiles.

The fair will focus on the latest trends and innovations from the world of textiles, yarns, membrane technologies and accessories for functional sportswear, workwear, performances wear and lifestyle wear. Demand is accordingly high, with top manufacturers such as Romrol, Sanchuan and Winsun confirming their participation along with other well-known brands such as Anta, Bosideng, Decathlon, Descente, Eral, Fila Hotwind, Icicle, Jeep, Kailas, Kappa, Li-Ning, Peace Bird, Peak, Semir, Skechers, Toread, Uniqulo, Zuczug and 361°, to name a few.

As is usual at the trade fair in Munich, there will also be an informative supporting program with exciting expert talks and discussion panels on sustainable and industry-relevant topics. The centrepiece of the fair, the PERFORMANCE FORUM, rounds off the comprehensive package. Materials from exhibitors curated on-site will be displayed on this specially designed platform. Trade fair general manager Marco Weichert had this to say: “We are thrilled to be starting the new year with such inspiring new projects. The launch of FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS in September is the result of many years of monitoring of the Asian market and its increasing demand for curated and high quality sustainable offerings. We are especially pleased about the partnership with Tengda Exhibition, who are real professionals in this field. We are absolutely convinced that the PERFORMANCE DAYS concept, which we will adopt in Shanghai, will be very well received by local trade fair visitors and exhibitors.”

Noel Tian, Managing Director, Tengda Exhibition, adds: “The functional apparel market in China is growing so fast, the brands here need one professional, focused and high class platform for functional textiles just like PERFORMANCE DAYS. We are really excited to launch FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS while adopting 100% the PERFORMANCE DAYS concept in the special new year 2021. It is a great honour to have this partnership with Design & Development GbmH Textile Consult and their world famous trade fair brand.“

FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS
September 28-29th, 2021
Shanghaimart Exhibition Center No.99 Xingyi Road,Chang Ning District,Shanghai China
Contact:
info@functionaltextilesshanghai.com or +86-21-60493344.

Source:

PERFORMANCE DAYS functional fabric fair

Intertextile 1 (c) Messe Frankfurt / Intertextile Shanghai Apparel Fabrics
15.09.2020

Intertextile Apparel: Digitale Lösungen verbinden Lieferanten und Käufer

Die Veranstalter der Intertextile Shanghai Apparel Fabrics sind entschlossen, digitale Lösungen zu nutzen und so Aussteller und Besucher zu unterstützen, die weder an der Frühjahrsausgabe der Intertextile in Shanghai im März, noch an der kommenden Herbstausgabe vom 23. - 25. September teilnehmen konnten und können. Zu der in diesem Monat stattfindenden Messe werden rund 3.400 Aussteller aus mehr als 20 Ländern und Regionen erwartet. Mit der mobilen Intertextile-App, einer Online-Business-Matching-Plattform mit verschiedenen Zusatzfunktionen, nutzt die Intertextile weiterhin ihr vielfältiges Netzwerk in der Textilindustrie, um bei der Adressierung von Beschaffungsbedarf und der Entwicklung neuer Geschäftschancen zu helfen.

Die Veranstalter der Intertextile Shanghai Apparel Fabrics sind entschlossen, digitale Lösungen zu nutzen und so Aussteller und Besucher zu unterstützen, die weder an der Frühjahrsausgabe der Intertextile in Shanghai im März, noch an der kommenden Herbstausgabe vom 23. - 25. September teilnehmen konnten und können. Zu der in diesem Monat stattfindenden Messe werden rund 3.400 Aussteller aus mehr als 20 Ländern und Regionen erwartet. Mit der mobilen Intertextile-App, einer Online-Business-Matching-Plattform mit verschiedenen Zusatzfunktionen, nutzt die Intertextile weiterhin ihr vielfältiges Netzwerk in der Textilindustrie, um bei der Adressierung von Beschaffungsbedarf und der Entwicklung neuer Geschäftschancen zu helfen.

"Um uns auf die Herbstausgabe der Intertextile vorzubereiten, haben wir in engem Kontakt mit Ausstellern und Besuchern aus Übersee gestanden. Uns ist bewusst, dass einige im September möglicherweise nicht nach China reisen werden können. Wir verstehen, dass in diesen Zeiten alternative Lösungen notwendig sind, um unseren Ausstellern und Besuchern dabei zu helfen, die durch den Ausbruch von COVID-19 verursachten Hemmnisse zu überwinden. Deshalb haben wir die derzeit verfügbaren Online-Tools und -Dienste evaluiert und nach neuen Wegen gesucht, um die Branche digital zu verbinden ", sagte Wendy Wen, Senior General Manager der Messe Frankfurt (HK) Ltd.

"Unsere digitalen Lösungen werden allen Szenarien gerecht - Lieferanten und Einkäufer aus dem In- und Ausland, die seit dem Ausbleiben der Frühjahrsausgabe von Intertextile bestrebt waren, miteinander in Kontakt zu treten, und dies gleichzeitig als Werbemöglichkeit oder Geschäfts- und Networking-Angebote vor der Herbst-Ausgabe nutzen. Dies wird einen nahtlosen Informationsaustausch für internationale Online- und Offline-Geschäfte vor, während und nach der Messe ermöglichen, um die Erholung der Branche wirklich zu unterstützen ", so Frau Wen weiter.

Maximierung der Bekanntheit und der Geschäftsmöglichkeiten von Marken:
Mit den digitalen Lösungen der Intertextile erhalten Aussteller Zugriff auf deren wertvolle Datenbank - mehr als 100.000 Käufer aus über 100 Ländern und Regionen. Um inländische Käufer zu erreichen, können Aussteller die mobile Intertextile-App herunterladen und selbst Produktinformationen und Fotos hochladen. Sie können mit Käufern interagieren indem sie ihre jüngsten Unternehmensneuigkeiten, Entwicklungen und Verkaufsförderungsmaßnahmen teilen.
Die Aussteller haben außerdem Zugriff auf die Kontakte der Käufer, sodass sie über die integrierte Messenger-Funktion der App Online- oder Vor-Ort-Meetings im Voraus planen können. Die mobile App enthält Informationen zur Messe wie beispielsweise Updates zu Karten, Verkehr und Rahmenprogrammen, was sie zu einem All-in-One-Tool für Aussteller macht, die Komfort auf der Messe und gleichzeitig zusätzliche Aufmerksamkeit bevorzugen, die nicht auf die dreitägige Ausstellungsdauer beschränkt ist.

Als besondere Maßnahme als Reaktion auf COVID-19 erweitert die Intertextile ihr Angebot für Aussteller und Besucher, auf deren Online-Business-Matching-Plattform Connect PLUS zugreifen zu können. Diese wird normalerweise nur zur Planung von Geschäftstreffen vor Ort vor der Messe verwendet. Connect PLUS ist jetzt verfügbar für Online-Business-Matching vor und nach der Messe. Basierend auf datengesteuerten intelligenten Empfehlungen können Aussteller Käuferprofile aus Übersee aus der Intertextile-Datenbank abrufen und proaktiv Verbindungsanfragen senden. Mit Instant Messaging- und Videoanruffunktionen eignet sich die Plattform für Aussteller, um Käufer aus Übersee zu kontaktieren, die nicht an der Intertextile teilnehmen können. Dies ist auch ein perfektes Instrument für das Business-Matching nach der Veranstaltung und zur Steigerung der Sourcing-Effizienz. Aussteller können darüber hinaus Sponsoren-Pakete nutzen, um auf der Plattform zu werben und so ihre Bekanntheit steigern.

Weitere Informationen zu den digitalen Lösungen der Intertextile finden Sie online: https://intertextile-shanghai-apparel-fabrics-autumn.hk.messefrankfurt.com/shanghai/en/Online_Platforms.html

Online-Inhalte für Teilnehmer aus Übersee
Das Team der Intertextile bereitet eine verstärkte Weitergabe von Inhalten vor der Veranstaltung in Form von Webinaren vor, die als "Textile e-Dialogue" -Serie bezeichnet werden. Durch die Bewerbung von Aussteller-Webinaren vor der Veranstaltung über Newsletter und die Website der Messe, wird dies dem Online-Publikum ermöglichen, um sich über die neuesten Branchennachrichten zu informieren und gleichzeitig mit den Ausstellern über Fragen und Antworten zu interagieren.

Während der Messe werden Rahmenprogramme wie Produktpräsentationen für Käufer vor Ort und das Online-Publikum live übertragen, die wiederum in Echtzeit Fragen stellen und Antworten bekommen können. Die Präsentationen werden aufgezeichnet und zum Anzeigen und Teilen auf Social-Media-Plattformen zur Verfügung gestellt, so dass Aussteller und Käufer aus Übersee und aus verschiedenen Zeitzonen die Highlights der Messe nach Belieben kennenlernen können.

Intertextile Shanghai Apparel Fabrics - Die Herbstausgabe 2020 findet vom 23. bis 25. September gleichzeitig mit der Yarn Expo Autumn, der CHIC und der PH Value im Nationalen Ausstellungs- und Kongresszentrum (Shanghai) statt. Die Messe wird von der Messe Frankfurt (HK) Ltd., dem Sub-Council of Textile Industry, CCPIT, und dem China Textile Information Center gemeinsam organisiert.

 

Intertextile 1 (c) Messe Frankfurt / Intertextile Shanghai Apparel Fabrics
15.09.2020

Intertextile Apparel’s digitised Solutions reconnect suppliers and buyers

The organisers of Intertextile Shanghai Apparel Fabrics are determined to make use of digitised solutions and provide support for exhibitors and visitors who originally intended to participate in the Spring Edition of Intertextile in Shanghai this March, as well as those unable to join the upcoming Autumn Edition from 23 – 25 September. This month’s fair is expecting about 3,400 exhibitors from over 20 countries and regions. With the Intertextile mobile app, an online business matching platform and more, Intertextile continues to utilise its diverse network in the textile industry to help address sourcing needs and generate new business opportunities.

The organisers of Intertextile Shanghai Apparel Fabrics are determined to make use of digitised solutions and provide support for exhibitors and visitors who originally intended to participate in the Spring Edition of Intertextile in Shanghai this March, as well as those unable to join the upcoming Autumn Edition from 23 – 25 September. This month’s fair is expecting about 3,400 exhibitors from over 20 countries and regions. With the Intertextile mobile app, an online business matching platform and more, Intertextile continues to utilise its diverse network in the textile industry to help address sourcing needs and generate new business opportunities.

“While we have been closely in touch with overseas exhibitors and visitors to prepare for the Autumn Edition of Intertextile, we are mindful that some may not be able to travel to China in September. We understand that alternative solutions are necessary at this time to help our exhibitors and visitors overcome the obstacles set by the outbreak of COVID-19, thus we have evaluated the online tools and services we currently have, as well as sought new ways to digitally connect the industry,” said Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd.

“Our digitised solutions will cater for all scenarios – domestic and overseas suppliers and buyers who have been eager to connect with each other since missing out on the Spring Edition of Intertextile, while serving as pre-event promotion, business and networking opportunities for the Autumn Edition. This will facilitate a seamless exchange of information for doing international business online and offline before, during and after the fair to truly support the industry’s recovery,” continued Ms Wen.

Maximising brands’ exposure and business opportunities:
Intertextile’s digitised solutions will allow exhibitors to gain access to its valuable database – more than 100,000 buyers from over 100 countries and regions. To reach out to domestic buyers, exhibitors can download Intertextile’s mobile app and proactively upload product information and photos. They can interact with buyers by sharing their latest business updates, developments and sales promotions. Exhibitors will also have access to buyers’ contacts so that they can schedule online or onsite meetings in advance via the app’s built-in messenger function. The mobile app contains information about the fair, such as map, traffic and fringe programme updates, making it an all-in-one tool for exhibitors to enjoy convenience at the fair while gaining extra exposure not limited to the 3-day show period.

As a special measure in response to COVID-19, Intertextile is extending its offer for exhibitors and visitors to access its online business matching platform, Connect PLUS, which is normally only used to schedule onsite business meetings in advance of the fair. Connect PLUS is now available for online business matching before and after the fair. Based on data-driven intelligent recommendations, exhibitors can check out overseas buyer profiles from Intertextile’s valuable database and proactively send out requests to connect. With instant messaging and video call functions, this platform will be useful for exhibitors to connect with overseas buyers who are unable to attend Intertextile, serving as an ideal tool for post-event business matching and for enhancing sourcing efficiency. Sponsorship packages are also available for exhibitors to advertise on the platform and increase their exposure.

For more details about Intertextile’s digitised solutions, please visit: https://intertextile-shanghai-apparel-fabrics-autumn.hk.messefrankfurt.com/shanghai/en/Online_Platforms.html

Online content for overseas participants
The team at Intertextile is preparing for more pre-event content sharing in the form of webinars called the ‘Textile e-Dialogue’ series. By promoting exhibitors’ pre-event webinars through the fair’s e-newsletters and website, this will allow the online audience to catch up with the latest industry news while being able to interact with exhibitors via Q&A sessions.

During the fair, fringe programme events such as product presentations will also be livestreamed with real-time Q&A for onsite buyers and online audience. Presentations will be recorded and made available for viewing and sharing on social media platforms, so that overseas exhibitors and buyers in different time zones can learn about the fair’s highlights at their convenience.

Intertextile Shanghai Apparel Fabrics – Autumn Edition 2020 will be held concurrently with Yarn Expo Autumn, CHIC and PH Value from 23 – 25 September at the National Exhibition and Convention Center (Shanghai). The fair is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre.

(c) Koelnmesse GmbH
19.11.2019

IMM COLOGNE 2020: STILL INDOORS OR ALREADY OUTSIDE?

  • “Das Haus 2020” by MUT Design brings the Spanish outlook on life to imm cologne
  • Young design team MUT from Valencia to create “Das Haus” as guest of honour
  • The Spaniards’ design addresses the longing for an interior concept in which possibilities for retreat can be sustainably combined with outdoor living.

 “Das Haus” is erected at the international furniture and interiors fair imm cologne: a design that points the way ahead to how we might live in future. For seven days in January every year, it’s constructed from scratch, painted and lovingly furnished, visited by thousands, discussed and photographed. The simulated interior in Cologne – a combination of architecture, interior design and furnishings – gives a designer or design team the opportunity to make their own personal statement on contemporary living.

  • “Das Haus 2020” by MUT Design brings the Spanish outlook on life to imm cologne
  • Young design team MUT from Valencia to create “Das Haus” as guest of honour
  • The Spaniards’ design addresses the longing for an interior concept in which possibilities for retreat can be sustainably combined with outdoor living.

 “Das Haus” is erected at the international furniture and interiors fair imm cologne: a design that points the way ahead to how we might live in future. For seven days in January every year, it’s constructed from scratch, painted and lovingly furnished, visited by thousands, discussed and photographed. The simulated interior in Cologne – a combination of architecture, interior design and furnishings – gives a designer or design team the opportunity to make their own personal statement on contemporary living. In a wide-ranging variety of styles – from minimalist to extravagant, from matter-of-fact to sensuous – the installation blends current trends and products into a finely tuned interior design. Koelnmesse has nominated the young Spanish design team MUT to be its guest of honour for the ninth edition of “Das Haus” at imm cologne 2020 (13.-19.1.).

“A project like ‘Das Haus’ gives a designer a unique opportunity to create something that’s totally independent of production and market conditions while simultaneously understanding and rediscovering their designs in terms of how they impact the space,” says MUT, describing the challenge of designing a fully furnished house for the international furniture and interiors fair imm cologne.

“In our design, we want to go one step further and explore the potential architecture and interior design have for opening the space up to the outdoors.” As a result, the architectural dimension of “Das Haus” is particularly significant this time round. “Mediterranean life is synonymous with outdoor living,” says MUT of the inspiration the team draws from its traditional lifestyle culture. “Our houses have always integrated a little bit of nature into their interiors.”

Founded in 2010 by Alberto Sánchez and Eduardo Villalón, the design studio is one of the most successful teams of the “new wave” in Spanish design. In their native Valencia, a hotspot of Spanish design that’s bolstered by the traditional furnituremaking and ceramics industries round about, the team creates furniture, carpets, tiles and lamps for the interiors sector, as well as designing hotels and exhibitions. All their work is characterised by a tendency towards simple, soft, circular shapes. Their creations – which have won major accolades such as the Red Dot award – exhibit forms with a vaguely unfamiliar quality or translate a familiar shape into a modern design. Their international clientele includes firms such as Expormim, GAN, Ex.t, Sancal, Preciosa Lighting, Bolia, E interiors, Harmony Inspire, Missana and LZF.

The name MUT comes from Valencian (a variant of Catalan) and translates roughly as “Quiet!” – a request for silence when you want to make yourself heard. But the designers can also identify with the German meaning of “Mut”, i.e. courage: “It rounds off the way we see ourselves perfectly, because nowadays it takes a lot of courage to stand up for your own principles instead of going with the flow dictated by trends,” says the Spanish team. And it’s definitely true to say that emotionality and an expressive design language are the most outstanding characteristics of their work.

With MUT, “Das Haus” is deliberately remaining within the sphere of European design this time round, while simultaneously selecting a decidedly progressive team with a contemporary profile. “MUT isn’t so much a classic design team as the kind of multidisciplinary community of like-minded people that exists in all sorts of constellations nowadays: modern, flexible and creative. They work in a surprisingly diverse range of fields: they’re product designers, creative directors, graphic designers, interior designers and curators, all rolled into one,” says Dick Spierenburg, creative director of the imm cologne, on the decision to nominate MUT. “As a result, they stand for a new generation of design studios that’s responding to a changed market landscape in which huge demands are made of designers’ adaptability and inventiveness.”
 
“Das Haus” – half portrait of the designer, half model home
The “Das Haus – Interiors on Stage” installation simulates a residential house at the international furniture and interiors fair imm cologne. The fair constructs an approximately 180-square-metre house in the middle of the Pure Editions area, Hall 3.1, designed according to the plans of a designer who is newly nominated every year. The furniture, colours, materials, lighting and accessories are also selected by the designer, rendering the finished house an individual, integrated configuration of interior design. The project thereby deals not just with contemporary furnishing trends but also with people’s aspirations as well as social change.
          
“Das Haus” from 2012 to 2019 – eight ideas of home
“Das Haus” was staged for the first time in 2012 and the Indian-British design team of Nipa Doshi and Jonathan Levien was nominated to introduce the new format. They installed a seemingly organically grown space that allowed inhabitants and cultures to interact in a spirit of communication. In 2013, the Italian product designer Luca Nichetto introduced the next installation of the design event with an elegant ensemble, the construction open on all sides. In 2014, the Danish designer Louise Campbell turned “Das Haus” into a low-tech place of calm within the bustle of the fair, representing the reconciliation of the most diverse human characters and preferences in style. In 2015, the Chinese architect couple Rossana Hu and Lyndon Neri challenged traditional home life rituals by taking “cages for living” packed full with classic and modern furniture and setting them in a spatial construction that recalled the narrow alleyways of Shanghai, turning visitor into voyeur and calling for reflection. German designer Sebastian Herkner was on home turf in 2016. With his circular “Haus”, he created a house that was airy and fully accessible – with no barriers to people or cultures – and limited only by adjustable curtains in order to permit changing perspectives. The transatlantic “Haus” by Todd Bracher that trade fair visitors could experience in Cologne in 2017 drew its inspiration from paring down to the essentials. While the Czech designer Lucie Koldova transformed “Das Haus 2018” into an experiment about the emotional dimension of various lighting compositions, Rotterdam-based Studio Truly Truly turned its idea of mood-driven, “fluid” living into reality with a design consisting of organically interlinked zones.

Source:

Koelnmesse GmbH
Design Press Talk imm cologne 2020 in Valencia on 18 September 2019/ Studio

 

China Gerd Altmann, Pixabay
17.09.2019

FAIR MARKET CHINA

The People's Republic of China has experienced unprecedented economic growth since the late 1970s, with average double-digit growth rates. Over the past 10 years, the country has become the export world champion and holds the position as the second largest economy after the USA for almost as long. Along with the economic boom, modern China faces major challenges, including high wage increases, massive environmental problems and overcapacity in many industrial sectors.
 

The People's Republic of China has experienced unprecedented economic growth since the late 1970s, with average double-digit growth rates. Over the past 10 years, the country has become the export world champion and holds the position as the second largest economy after the USA for almost as long. Along with the economic boom, modern China faces major challenges, including high wage increases, massive environmental problems and overcapacity in many industrial sectors.
 
Unlike at the beginning of the opening policy more than 40 years ago, when foreign investors with the appropriate technology and know-how were targeted, China is now pursuing a strategy to strengthen the domestic market. With the support of the "Made in China 2025" decree adopted in 2015, the Middle Kingdom is to become one of the leading industrial nations in three ten-year programs by 2045. In doing so, the government is focusing on promoting innovation, increasing production efficiency, optimizing the industrial structure and "green" production. Key sectors such as robotics, medical technology, electromobility and modern agricultural technology are defined as particularly eligible. The development of Industry 4.0 is also of great importance.

Economic data 2018/2019* (estimates and forecasts)
GDP      USD 14,217 billion*
Population    1,395.4 billion
Exports    USD 2,487.4 billion
Exports to Germany EUR 106.3 billion
Imports USA 2,135.6 Mrd. billion
Imports from Germany EUR 93.1 billion 

    Source: GTAI, Ministry of Foreign Affairs    

China's regions have developed at different rates. Although the economically strong regions at the east and southeast coast of the country generate about half of the annual GDP, the areas in central and western China are recovering dynamically. With the "go-west" policy, since the turn of the millennium, the Chinese government has been increasingly working to promote and develop the western regions, increasing the attractiveness of the affected regions to foreign investment and business settlements. 

Another ambitious project is designed for decades: The “One Belt and One Road” initiative, i.e. the revival of the "Silk Road", which connects more than 60 states in Asia and Europe via land and water. Planned and already implemented billion investment in the construction of ports, railways and telecommunications equipment. Opportunities for German companies exist above all for providers of special equipment in rail, shipping, port and aviation technology. 
 
German-Chinese economic relations have developed very well in recent decades. At the beginning of 2014, the first Chinese Chamber of Commerce (CHKD) in Europe was founded in Berlin to promote the intensification of trade relations. Since 2011, Germany and China have been conducting regular government consultations that include comprehensive strategic partnerships.  

In 2018, German exports to China amounted to EUR 93 billion. Imports from China today amount to more than EUR 100 billion. With a trade volume of about EUR 200 billion in 2018, Germany is by far China's most important European trading partner. For Germany, the People's Republic of China is again the most important trading partner in Asia and the third most important worldwide. The main products supplied to China are machinery, motor vehicles and automotive parts, electrical engineering and chemical products. Around 5,200 German companies are based in China; around 900 Chinese companies have settled in Germany. 
          
Trade Fair Industry
Although China's economy is slowing, the world's second-largest economy continues to grow. Investments worth billions in infrastructure, housing, climate and environmental protection, combined with the construction and expansion of trade fair venues, have made China the most important trade fair venue in Asia, and this position is undisputed. Especially in cities such as Beijing and Shanghai, the professionalism of the trade fair organizers is high, above all because of the numerous international cooperation. 
 
The fairs in Beijing, Shanghai and Guangzhou continue to characterize the Chinese fair landscape. Beijing as an important trade fair location is characterized by its proximity to political decision-makers and the extensive expansion of infrastructure. The majority of the major trade fairs take place in Shanghai and the concentration of international organizers is high.  

The increased reorientation of the Chinese economy on the domestic market also influences the further development of the Chinese trade fair landscape, as the exhibition industry is increasingly turning to the service sector, digitization, automation, health, education and high-quality consumption.  

The "New Silk Road" project also has a major influence on the Chinese trade fair industry: Chinese organizers are increasingly conducting trade fairs and trade fair participations in countries that are to be linked via the Silk Road. In 2018, 76 trade fair organizers were involved in 718 trade fairs in 33 countries, an increase of around 14% compared to the previous year. Most of the fairs were classified as multi-sector and machine-building exhibitions. With an increase of 19% compared to the previous year, the majority of the exhibition-related projects were realized in Russia.

Country Number of Fairs Exhibitors from China
Russia 132 3,870
India 89 3,129
United Arab Emirates 82 3,906
Turkey 30 1,728
Thailand 47 1,641

Since 2015, the Chinese State Council has been pursuing the strategy of making the domestic trade fair industry more international and transparent by 2020. For example, the approval of new trade fairs is to be gradually decentralized and responsibility transferred to the provinces. There is a noticeable professionalization of trade fairs outside the traditional trade fair locations of Beijing, Shanghai and Guangzhou. In addition, China has developed into the world's largest e-commerce market, i.e. online platforms are used as distribution channels for products. This development is also increasingly affecting trade fairs as a marketing instrument, as traditional aspects of trade fairs are virtualized.   
 
The main problem for the Chinese trade fair industry remains the great complexity of the Chinese trade fair market with its many trade fair offerings, which vary greatly in terms of quality. In addition, the "Go West" strategy of the Chinese government to promote and develop the western regions has resulted in a large number of trade fair centers that are often not profitable due to their low capacity utilization. In 2018, for example, around 9.83 million m2 of exhibition space is said to have been available in 164 exhibition centers in China. More than half of the exhibition grounds had a utilization rate of less than 10%. The competition between trade fair locations for trade show themes and thus exhibitors and visitors lead to overlapping themes and schedules. Sufficient information or independently collected data on space utilization, exhibitor and visitor numbers are scarce and make it difficult for everyone involved to make the right trade fair selection.

Trade fair cities and exhibition venues
In China, many large exhibition centers have been built during the last 10 years. In 2018, 164 exhibition centers with a hall area capacity of 9.83 million m² were counted. That were 11 exhibition centers or 480,000 m² more than in 2017. Shanghai is the most important exhibition hub in the country - two of the largest exhibition centers are located here.

The 10 largest fairgrounds in China (more than 100,000 m²)
Venue     Gross hall size in m²
National Exh. & Conv. Ctr (NECC), Shanghai 400,000
China Import & Export Fair Complex, Guangzhou 338,000
Kunming Dianchi Intern. Conv. & Exh. Centre 300,000
Western China International Expo City, Chengdu 205,000
Chongqing International Expo Centre 200,000
Shanghai New International Expo Centre (SNIEC) 200,000
Wuhan International Expo Centre 150,000
Nanchang Greenland International Expo Center 140,000
Xiamen International Conference & Exhibition Center 140,000
GD Modern International Exhibition Center, Houjie 130,000

Additional fairgrounds were built over the last years e.g.in the provinces Shandong and Guangdong. With a covered exhibition area of 1.54 million m2 spread over 21 fair grounds the southern province Guangdong takes the top position in China.

German Engagement
In a comparison of countries, the People's Republic of China takes first place concerning German trade fair organizers’ self-organized events abroad. The concepts of these events are based on the standards of leading international trade fairs in Germany. Almost all major German trade fair organizers are active in China. By far the most attractive market is the economic metropolis of Shanghai.

Outside the leading trade fair cities of Shanghai, Beijing and Guangzhou, German organizers are active in Chengdu, Changsha, Foshan, Nanjing, Shenzhen, Wuhan, Qingdao and Xian. 

Year Number GTQ** China (without Hongkong) Shanghai
2019* 324 86 51
2018 321 88 51
2017 300 83 50
2016 296 84 49
2015 295 84 49

* preliminary
**Self-organized events by German trade fair organizers are advertised by AUMA with the label "German Trade Fair Quality Abroad" (GTQ). 
Source: AUMA database
 
Foeign Trade Fair Program 
In the PRC, German companies can present themselves at numerous well-established trade fairs under the umbrella brand "made in Germany" within the Foreign Trade Fair Program. The trade fair participations in the form of German Pavilions cover a large part of the capital goods sector, such as mechanical engineering, food and packaging machinery, automotive supply industry, plumbing, heating, air conditioning, agricultural technology, health care to chemical and environmental engineering. But also, furniture, fashion and consumer goods fairs have been an important part of the program for many years. China is the most important trade fair venue for German companies within the Foreign Trade Fair Program, with Shanghai remaining by far the most important trade fair location.

Contacts
Delegation of German Industry and Commerce Beijing
E-Mail: info@bj.china.ahk.de 
Homepage: http://www.china.ahk.de

Delegation of German Industry and Commerce Shanghai
E-Mail: office@sh.china.ahk.de  
Homepage: http://www.china.ahk.de

Delegation of German Industry and Commerce Guangzhou
E-Mail: info@gz.china.ahk.de  
Homepage: http://www.china.ahk.de

Embassy of the Federal Republic of Germany
E-Mail: embassy@peki.diplo.de  
Homepage: http://www.peking.diplo.de

AUMA e.V.
Natalja Winges
Manager
Regions: Eastern Europe, Central and East Asia
Tel.: +49 30 24 000 124 Fax: +49 30 24 000 320
E-Mail: n.winges@auma.de

More information:
China trade fairs
Source:

AUMA Association of the German Trade Fair Industry

CHINA'S TEXTILE AND APPAREL INDUSTRY FEELS US PUNITIVE TARIFFS Photo: Pixabay
05.03.2019

CHINA'S TEXTILE AND APPAREL INDUSTRY FEELS US PUNITIVE TARIFFS

  • Nevertheless - automation, environmental compatibility and energy efficiency increase machine imports

China's textile and clothing industry is modernizing. High-quality textile machines are in demand. But because of the trade dispute with the USA, investments are also postponed.

How the trade dispute between the USA and China affects its business is currently being discussed by China's textile and apparel manufacturers - and in particular by the companies located in the high-quality sector: Of the approximately USD 119 billion, that they sold abroad in 2018, about two thirds went to the United States.

  • Nevertheless - automation, environmental compatibility and energy efficiency increase machine imports

China's textile and clothing industry is modernizing. High-quality textile machines are in demand. But because of the trade dispute with the USA, investments are also postponed.

How the trade dispute between the USA and China affects its business is currently being discussed by China's textile and apparel manufacturers - and in particular by the companies located in the high-quality sector: Of the approximately USD 119 billion, that they sold abroad in 2018, about two thirds went to the United States.

According to the American Apparel & Footwear Association (AAFA), 41 percent of the clothing sold in the USA, 72 percent of the shoes and 84 percent of the accessories come from China. On the other hand, the producers of intermediate products or textiles are less or hardly affected by the punitive tariffs, because here the dependence on the USA is not quite as great. Apparel manufacturers in Vietnam and Bangladesh, for example, generally are also buying in China.

Following previous punitive tariffs on Chinese imported goods, in September 2018 the USA imposed a 10 percent punitive tariff on a wide range of other Chinese imported goods, including goods from the textile and clothing industry. On January 1. 2019, the tariffs should originally be raised to 25 percent, but at the beginning of December 2018 US President Trump and China's President Xi agreed not to increase the tariffs until March 1st 2019.

Companies are reluctant to invest
It is hardly possible to make predictions about the outcome of the conflict. In view of the uncertainty, many of the companies affected are therefore waiting for the time being. German textile machine manufacturers are also feeling the effects of this, whether due to lower demand for machines from Germany or locally. According to a representative of the German Engineering Federation (VDMA) in Beijing, many investments have been stopped.

But apart from the upheavals, the modernization process of the Chinese textile and clothing industry is far from complete. Gone are the days when the numerous street markets in China were flooded with cheap clothes. They're hard to find these days. Their manufacturers either had to modernize or have since disappeared from the market.

Number of Chinese textile and clothing companies down sharply
China's textile and clothing industry has been through tough years of consolidation and modernization. In fact, between 2013 and 2017 alone, the number of predominantly private-sector companies in the sector fell by almost 11 percent to around 33,500.

Chinese customers don't want any more junk - and can usually afford better. According to the Chinese National Bureau of Statistics (NBS), they spent about RMB 1,371 billion; equivalent to about USD 207 billion; (1 USD = about 6.6114 RMB, annual mean rate 2018) on clothing and shoes in 2018. This is 8 percent more than in the previous year.

Rising personnel costs force automation
On the one hand, consumer demand has grown and led companies to invest in better machines, on the other hand, the constant pressure on personnel costs has forced them to automate their processes. Between 2010 and 2017, the number of employees in the sector fell from 10.9 million to 7.8 million.

Many have tried (and are trying) to escape the pressure by relocating their companies - for example to the interior of the country, where the wages are lower, or to cheaper foreign countries. However, the great migration movement did not take place, as most of them see themselves too strongly interwoven with their suppliers. Some are also skeptical about the move to the West, arguing that it would only be a temporary solution - and that sooner or later the wages there would follow.

Traditionally, the industry has concentrated on the provinces of Guangdong, Fujian, Zhejiang and Shandong. There, the average gross monthly wages of urban workers rose between 2013 and 2017 (latest available figures) by between 38.9 per cent (Fujian) and 48.5 per cent (Guangdong) - with significantly lower inflation rates.

Development of the Chinese textile and clothing industry 2013 to 2017
(% change over previous year) *)
  2013 2014 2015 2016 2017 Cjamge
Number of companies 37,376 36,642 36,488 35,197 33,326 -5.3
.Textile industry 21,666 20,821 20,545 19,752 18,726 -5.2
.Clothing industry 15,710 15,821 15,943 15,445 14,600 -5.5
Number of employees in 1,000 persons n.a. n.a. 9,140 8,667 7,784 -10.2
.Textile industry n.a. n.a. 4,645 4,362 3,912 -10.3
.Clothing industry n.a. n.a. 4,495 4,305 3,872 -10.1
Turnover in RMB bn. 5,553 5,934 6,222 6,458 5,700 -11.7
.Textile industry 3,608 3,829 3,999 4,084 3,611 -11.6
.Clothing industry 1,945 2,105 2,223 2,374 2,089 -12.0

*) only companies with an annual turnover of more than RMB 20 million are included.
Source: National Bureau of Statistics (NBS)

Environmental legislation and energy efficiency as additional investment drivers
The industry also has to deal with a generally stricter environmental legislation, which increasingly is being implemented. Added to this is the growing importance of the energy efficiency aspect.

Both are good news for German textile machinery manufacturers, according to VDMA estimates. As a result, the market for high-tech machines is expanding and the resulting demand is still far from being met by local production. China imported USD 4.2 billion worth of textile machinery in 2018, an increase of 6.7 percent over the previous year. A further customer potential arises from the growing importance of technical textiles.

According to Chinese customs statistics, German suppliers supplied textile machinery worth USD 1.1 billion to China in 2017 (latest available data) - a whopping 28.3 percent more than in the previous year. Despite this success, however, they had to cede their previous leading position as the main supplier country to Japan. However, this statistic shows only one side of the medal. Almost all well-known manufacturers are now represented in China with their own production facilities - and no figures are available about their activities.

Imports of textile machinery to China by selected countries
(SITC item 724; in US$ million, change from previous year and percentage share)
  2015 2016 2017 Change Share 2017
Total, thereof from 3,354 2,907 3,897 34.1 100.0
.Japan 728 765 1.169 52.8 30.0
.Germany 1,219 851 1.101 29.4 28.3
.Italy 415 347 448 29.1 11.5
.Taiwan 206 187 203 8.6 5.2
.Belgium 134 124 173 4.0 4.4
.Switzerland 104 111 126 13.5 3.2

Sources: UN-Comtrade; Calculations by Germany Trade & Invest

Environmental model companies point the way ahead

Already today there are manufacturers with ambitious plans in environmental protection. One of them is the Dongrong Group. Based in Chifeng, Inner Mongolia, the Cashmere company has been selected by the government of the Autonomous Region, together with a dairy company, as a model company for environmental protection. This included President and owner Cheng Xudong having his company - by the way inspired by the German Pavilion at the World Expo in Shanghai 2008 - sealed energetically (albeit not with materials "Made in Germany").

The next big step will be the purification of the company's own waste water. "Cheng describes his goal as follows: "Fish, suitable for consumption in our canteen, should be able to swim in it. The company is already now growing vegetables for the canteen itself. In his efforts it is financially supported by the state. But certainly not all entrepreneurs are so ambitious.

And there is still an old Chinese saying for many companies: "The sky is high - and the emperor is far away". In other words, what the central government decides in Beijing does not necessarily have to be implemented in the huge hinterland. But all these efforts show in which direction the journey goes.

 

More information:
China USA Tariffs
Source:

Stefanie Schmitt, Germany Trade & Invest www.gtai.de

European press conference on 6 September 2018 in Madrid for imm cologne/LivingKitchen 2019 © Koelnmesse GmbH
02.10.2018

FURNITURE INDUSTRY GREW ONLY MARGINALLY BY 1% IN THE FIRST HALF-YEAR

  • Almost 1 in 3 pieces of furniture is exported
  • 14% of furniture sales now online

At the European press conference in September 2018 in Madrid for imm co-logne/LivingKitchen 2019, Jan Kurth, Chief Executive of the Association of the German Furniture Industry (VDM), reported on the state of business in the sector:

  • Almost 1 in 3 pieces of furniture is exported
  • 14% of furniture sales now online

At the European press conference in September 2018 in Madrid for imm co-logne/LivingKitchen 2019, Jan Kurth, Chief Executive of the Association of the German Furniture Industry (VDM), reported on the state of business in the sector:

At the end of an exceptionally hot summer, which has driven consumers to outdoor pools and beer gardens rather than furniture showrooms, the German furniture industry looks back on correspondingly subdued growth in the sector. Following a decline in sales in the second half of 2017, the business climate for manufacturers did improve slightly in the first half of 2018, but the bottom line is that furniture sales have stalled, especially within Germany. While the year began distinctly positively on the back of imm cologne, a significant slowdown in business subsequently set in.
From January to June, sales in the sector reached approximately Euro 9.1 billion, just 1 per cent higher than in the same period of the previous year. Following a 0.7 per cent fall in sales for 2017 as a whole, marked in particular by a negative trend in the second half-year (–1.6%), German furniture manufacturers were thus able to generate slight sales growth, but the situation remains disappointing.

Growth stimulus comes from abroad
This marginal increase in sales was exclusively attributable to international business, since sales outside Germany grew in the first six months by 2.7 per cent in comparison with the same period of the previous year. Domestic sales, on the other hand, stagnated with a minimal rise of 0.3 per cent. Export business benefitted from revived demand in key European sales markets and, increasingly, from the positive economic development in the major growth regions outside the EU. Almost one third of German furniture exports are now sold to non-EU countries.

Results of the latest VDM survey
In summer 2018, the VDM conducted a survey of the economic situation faced by companies in the sector. Participants rated the current business climate as satisfactory (34%) to poor (40%), with only 26 per cent judging it to be good. Compared with summer 2017, the situation for business had worsened in the view of 51 per cent of those surveyed.

State of export business better than domestic market
The disparity between the domestic market and export business is also reflected in the business survey. While most respondents (57%) judged the situation for domestic business as poor, an overwhelming number of manufacturers considered the situation for export business to be good (29%) to satisfactory (56%).

The current difficulties in domestic demand are largely confirmed by the furniture retail sector. Naturally, the long period of high temperatures moved many activities outdoors, but still this explanation falls short. To discover a little more about this, the VDM commissioned a representative study from the prestigious market research institute Kantar TNS, which put the furniture buying behaviour of Germans under the microscope. We were particularly interested to learn where people seek information about furniture and where they buy it. Do they look at advertising supplements in daily newspapers or rather retailers’ websites? Are people increasingly buying furniture online, or is the official sales channel statistic correct, which has been citing an almost stable figure of between 7 and 8 per cent for several years?

Customers increasingly seek information online
First, a look at the information sources. Overall, the furniture store itself – that is to say, looking at furniture in person – remains the most important source of information (68%), followed by brochures from furniture showrooms (54%). But 48 per cent of all those surveyed now use the Internet as a source of information and inspiration. In the younger target groups (<40 years old), the significance of the information source sees a clear shift, with the Internet dominating (77%) but furniture stores still being used by 63 per cent.

When it comes to formal educational attainment, there is a clear correlation with the information sources used. Those with a lower level of education favour brochures and advertising from furniture stores. The higher the level of education, the more buyers actively seek information online.

80% have bought large furniture items in the past 5 years
Online shopping or a trip to the shops? Generally speaking, over 80 per cent of Germans have bought relatively large items of furniture in the past five years. As can be expected, this proportion tails off with increasing age. Of those who bought furniture, 75 per cent carried out this latest transaction in a furniture store. Just under 10 per cent of shoppers bought from a purely online retailer and only 4 per cent purchased via the website of a furniture retailer. This gives a 14 per cent share of sales now taking place online and thus double the figure given out by the official sales channel statistics. In terms of online shoppers, people living alone and the under-30s lead by a clear margin. As young people get older, they are unlikely to move away from online shopping for furniture, and new “Internet savvy” consumers enter the market, the “normality threshold” for the remaining age groups is also expected to fall. There is therefore clearly still a great deal of potential for online furniture sales, and the industry and trade would be well advised to exploit this potential through engaging concepts and information suited to the target groups, moving away from discount and clearance promotions.

Additional online potential
We also see the growth of online business as offering opportunities for the furniture sector as a whole. Firstly, the fixation on prices and discounts is not as pronounced online as in highly concentrated bricks-and-mortar retail. Secondly, the short delivery times and short-notice availability typical of online trading tend to be served more flexibly from internal German sources than from Asia.

Official assessment: sales in the individual segments
According to official statistics, the individual segments in the German furniture industry developed unevenly between January and June 2018. Kitchen furniture manufacturers recorded sales growth of 4 per cent to around Euro 2.5 billion. The office furniture industry reported a distinctly positive result with sales of around Euro 1.1 billion (+7.9%). Manufacturers of shop and contract furniture saw a year-on-year increase of 7.2 per cent and generated sales of around Euro 920 million.

Manufacturers of upholstered furniture registered a noticeable decline, with sales falling by 5.3 per cent to around Euro 480 million from January to June 2018. With a drop of 1.6 per cent to Euro 3.7 billion, the sales performance in household furniture, other furniture and furniture parts was also more negative than the industry average. The smallest segment in the industry – mattresses – recorded the most significant decline in sales of 12.8 per cent to Euro 400 million. This must, however, be put in the context of the above-average growth in sales in this segment in recent years.

Furniture industry generates new jobs
We now take a look at the employment figures for the industry. The 482 businesses currently operating with more than 50 staff (–2.2%) employ 84,300 men and women, which is slightly above (+0.7%) the previous year’s level. Approximately 600 new jobs have been created in the industry in the last year, despite the difficult market conditions.

Compared with the same period of the previous year, German furniture exports in the first half of 2018 grew by 2.2 per cent to Euro 5.5 billion. With an increase of 1.2 per cent, sales to EU countries only crept slightly above the previous year’s level, thus developing much more sluggishly than exports as a whole. Having said this, exports to the German furniture industry’s largest external market, France, achieved growth of 3.5 per cent, and the Dutch (+6.2%), Polish (+10%) and Spanish (+6.1%) markets also saw positive developments from the perspective of the German furniture industry. However, furniture exports to the important sales markets of Austria (–1.3%) and Switzerland (–3.8%) declined.

Negative trend in Great Britain
The furniture industry also clearly felt the negative effects of the Brexit negotiations and the fall in the pound over the course of the previous year, with furniture exports to Great Britain contracting by 8.9 per cent in the first half of 2018. No other major export market performed as badly as the United Kingdom from the perspective of German furniture manufacturers.

Boom in exports to the USA, China and Russia
The key growth markets for German furniture now lie outside the EU. The outstanding performance of German furniture manufacturers in the largest growth markets of the USA (+9.5%), China (+25.9%) and Russia (+14%) is particularly noteworthy. Given the size of each of these markets and the strong demand for high-quality furniture, these figures are sure to see further growth. Other markets outside Europe, such as Canada, Mexico, Japan, South Korea and Singapore, are currently developing well, although exports to these countries are still at a relatively low level. Overall, the non-EU market is expected to become an important driver for growth for the German furniture industry in the years ahead.

Export ratio up by 32.6%
The industry’s export ratio – that is to say, the proportion of goods shipped directly abroad by domestic furniture manufacturers against total sales by the industry – climbed to 32.6 per cent in the first half of 2018, thereby achieving a new record. The corresponding figure for the first half of 2017 reached 32.1 per cent. This means that the furniture industry’s export ratio has doubled since the turn of the millennium.

Furniture “made in Germany” highly regarded
The success of German furniture manufacturers abroad can be put down to the quality, reliability of supply, design and individuality of our products. German manufacturers often have a better grip on processes and logistics than their international competitors. These are important selling points for consumers – whether they be in Shanghai, St Petersburg or San Francisco.

Greater support for exporters
In view of the increasing importance of exports for the industry, the VDM will be expanding the support it offers exporting companies. A new VDM Export working group aims to encourage dialogue between individual manufacturers, identify the main markets and coordinate export and trade fair activities for the industry as a whole. Information days and workshops for furniture manufacturers will be organised to share industry-specific expertise relating to the individual export markets. Practical tools will also be made available to support the successful involvement of German furniture manufacturers abroad. These additional export activities are intended to help German furniture manufacturers to grow their market share on the world market.

Slight increase in imports
Import competition remains strong: after German furniture imports achieved growth of 0.8 per cent to Euro 12.7 billion for 2017 as a whole, in the first half of 2018 they rose by a further 0.6 per cent to Euro 6.6 billion. However, the trade deficit reduced by 8.1 per cent to around Euro 1.2 billion in the same period as a result of substantially increased exports. Overall, furniture imports to Germany from eastern Europe are increasingly gaining ground from their Asian competitors. Poland enjoyed growth of 7.4 per cent and, as has been the case for a number of years, remained by far the largest source country in terms of furniture volume. Nowadays, more than one in four pieces of furniture (26.3%) imported into Germany originates from our neighbour to the east. The Czech Republic remains the third-largest source of imports with a slight rise of 0.7 per cent. Altogether, imports from EU countries achieved a significant increase of 1.8 per cent. By contrast, imports from Asia fell disproportionately (–5.9%), especially from Vietnam (–12.3%), Taiwan (–13.9%) and Indonesia (–9.8%). Imports from the second-largest originating country, China, declined significantly with a drop of 5.2 per cent. The structure of German furniture imports is highly concentrated, with around 56 per cent of all German furniture imports now attributable solely to the three largest supplier countries: Poland, China and the Czech Republic.

56% of all imports from Poland, China and the Czech Republic
Almost two thirds of participants in the VDM survey expect the business outlook to remain the same in the six months ahead. 24 per cent anticipate an improvement in the situation and just 12 per cent a worsening. According to the assessment of the respondents, the major factors affecting the trading climate in the next six months will be increasing prices of raw materials (33% of respondents), a shortage of skilled personnel (27%), growing pressure from imports (18%) and increasingly protectionist trade policies (9%).

Rising material costs hit the industry hard
The rising cost of materials as regards solid wood are seen as a particular obstacle for development in the sector. Companies in the German furniture industry taking part in the survey report an average increase of 9 per cent in the cost of solid wood when compared with summer 2017. Prices of wood-based materials increased by 5 per cent in the same period, with logistics costs also up by 5 per cent and staffing costs by 3 per cent. Given the market power of purchasing associations, it is not possible to pass on this rise in costs in full to the German furniture retail trade.

Forecast for the current year: +1%
While the contribution of foreign markets to German furniture industry sales is expected to remain positive in the second half-year, in view of the very significant growth in recent times, there are clouds on the horizon as far as domestic trade is concerned. Consumer confidence in Germany is also on the wane. Economic forecasts for this year have recently been revised downwards by leading economists. On this basis, we continue to anticipate sales growth at the end of the year by around 1 per cent in 2018.

 

More information:
imm cologne Furniture market
Source:

Jan Kurth, Chief Executive of the Association of the German Furniture Industry (VDM), at the European press conference on 6 September 2018 in Madrid for imm cologne/LivingKitchen 2019

Texcare Asia and China Laundry Expo (c) Messe Frankfurt (Shanghai) Co Ltd
07.08.2018

TEXCARE ASIA AND CHINA LAUNDRY EXPO TO MERGE – CREATING ASIA’S LARGEST EXHIBITION FOR LAUNDRY EQUIPMENT AND TECHNOLOGY

As disclosed in an agreement signed on 18 July 2018 by the organisers of Texcare Asia and the China Laundry Expo, the two trade fairs will merge into a single show in a win-win arrangement to integrate industry resources.
 
The new joint-venture fair will be the largest annual industry event covering the textile care and laundry chain in Asia. The first edition will take place in September 2019 at the Shanghai New International Expo Centre and will be jointly organised by Messe Frankfurt (Shanghai) Co Ltd, Unifair Exhibition Service Co Ltd, the China Laundry Association, and the China Light Machinery Association.  
 

As disclosed in an agreement signed on 18 July 2018 by the organisers of Texcare Asia and the China Laundry Expo, the two trade fairs will merge into a single show in a win-win arrangement to integrate industry resources.
 
The new joint-venture fair will be the largest annual industry event covering the textile care and laundry chain in Asia. The first edition will take place in September 2019 at the Shanghai New International Expo Centre and will be jointly organised by Messe Frankfurt (Shanghai) Co Ltd, Unifair Exhibition Service Co Ltd, the China Laundry Association, and the China Light Machinery Association.  
 
Mr Wolfgang Marzin, President and CEO of Messe Frankfurt Group, said: “The merger is fantastic news for the textile care industry in Asia as a whole and also for the Messe Frankfurt Group. By integrating Texcare Asia’s extensive resources with those of the China Laundry Expo, we will provide a larger and more complete platform for the industry to converge upon. The new show will provide coverage across the entire supply chain, including dry cleaning, dyeing, detergent and disinfecting chemicals, leather care, textile rental, digital solutions and much more.”
 
Ms Xiuping Han, General Manager of China Unifair Exhibition Services Co Ltd added: “The laundry industry in China faces numerous challenges, such as the tightening of sewage treatment and disposal regulations, while opportunities are also arising in the form of increased demand for energy saving technologies. By merging the China Laundry Expo and Texcare Asia under a single banner, we will provide an ideal platform to facilitate industry development and address these challenges and opportunities.”   
 
The annual China Laundry Expo was founded in 2000 and is held on a rotating basis between Beijing and Shanghai. Organised by the China Laundry Association and Unifair Exhibition Services Co Ltd, the show receives significant government and commercial sector backing. The 19th edition is held at the Shanghai New International Expo Centre over the next three days and will play host to more than 220 exhibitors representing around 500 brands from over 10 countries and regions. The fair is also expecting to welcome over 20,000 trade and industry visitors to an impressive 23,000 sqm of exhibition space.   

Key product categories of the China Laundry Expo include laundry equipment, accessories, chemicals, consumables, leather care products, energy-saving and environmental protection equipment, informationbased intelligent products and solutions, and much more. Not only do these product categories cater to the purchasing demands of visitors around the globe, but the strong variety also serves to attract more suppliers and industry players.
 
With a similar focus to the China Laundry Expo, Texcare Asia made its debut in Singapore in 1998 and was introduced to Hong Kong in 2002. The fair then move to China in 2005 in Beijing and has been located in Shanghai since 2013. With the strong international network and industry support from the mother fair, Texcare International, the China event is now recognised as Asia’s biggest laundry and dry-cleaning show. It has served as a biennial meeting point for textile care manufacturers, suppliers and professionals to network, trade, conduct business, and catch up with industry developments.   
 
The fair also holds a unique position as a platform for providers of textile rental services, training services for institutions, and machinery for the cleaning of carpets, floor coverings, upholstery and buildings. By combining product groups from the China Laundry Expo with those of Texcare Asia, the merged platform promises to deliver a comprehensive value added experience for its customers and visitors.  
 
The expanded product portfolio and merging of resources mean that the newly merged show is predicted to attract an impressive 300 exhibitors and 25,000 industry visitors across 30,000 sqm of floor space when it opens its doors in September 2019.   
 
For further details, please visit www.texcare-asia.com, or contact texcareasia@china.messefrankfurt.com.

„CREATE’N’CONNECT“ (c) Deutsche Messe AG
31.07.2018

„CREATE’N’CONNECT“– KEYNOTE THEME FOR DOMOTEX 2019

  • Opportunity for manufacturers to star as trendsetters in the flooring industry

The redesigned DOMOTEX – with its more transparent clustering of allied products and the visually stunning  “Framing Trends” showcase – has been warmly embraced by the market and is now gearing up for its second season. DOMOTEX 2019 will run under the banner of “CREATE’N’CONNECT”, a keynote theme that puts the spotlight on innovative flooring industry developments and ideas inspired by today’s connectivity megatrend. Powered by advanced technology and digital change, being connected is a tremendously important aspect of our daily lives and interaction at home and on the job.   Connectedness is an important aspect of flooring in the sense that floors are unifying, connecting elements of room design. Floors and flooring provide the very foundation for the rooms in which we live and work. Floors inspire us, give us orientation and set the stage for human interaction.

  • Opportunity for manufacturers to star as trendsetters in the flooring industry

The redesigned DOMOTEX – with its more transparent clustering of allied products and the visually stunning  “Framing Trends” showcase – has been warmly embraced by the market and is now gearing up for its second season. DOMOTEX 2019 will run under the banner of “CREATE’N’CONNECT”, a keynote theme that puts the spotlight on innovative flooring industry developments and ideas inspired by today’s connectivity megatrend. Powered by advanced technology and digital change, being connected is a tremendously important aspect of our daily lives and interaction at home and on the job.   Connectedness is an important aspect of flooring in the sense that floors are unifying, connecting elements of room design. Floors and flooring provide the very foundation for the rooms in which we live and work. Floors inspire us, give us orientation and set the stage for human interaction.
 
“CREATE’N’CONNECT” keynote theme to be creatively staged by trend leaders
The “Framing Trends”special area in Hall 9 at DOMOTEX 2019 is a unique opportunity for manufacturers to breathe life into the “CREATE’N’CONNECT” theme and thereby demonstrate their creative genius and position themselves as trendsetters of the flooring industry. Complete with a quality supporting program of talks, lectures and discussions inspired by the keynote theme, “Framing Trends” is a vibrant networking platform and the beating heart of DOMOTEX. It is a place where creatives from all parts of the design spectrum can gather, make connections and contacts and spark new business opportunities. For manufacturers, retailers and designers, it is also a rich source of inspiration for new collections. With its out-of-the-ordinary artistic staging and groundbreaking product presentations, “Framing Trends” is an absolute magnet for fashion and lifestyle-savvy visitors, architects, interior decorators, designers and influencers.

“Framing Trends” - Apply to exhibit and start making connections  
As a major highlight of DOMOTEX, the “Framing Trends” special area is one of the main stops on the show’s special Guided Tours for architects and journalists. This premium exposure is further enhanced by the area’s strong presence in the organizer’s social media channels and on the DOMOTEX website. Furthermore, companies that give exclusive interviews at DOMOTEX are permitted to use the interviews for their own promotional purposes. As in 2018, the “Framing Trends” showcase at DOMOTEX 2019 will have a Blogger Lounge where bloggers and visitors can meet up, talk and collaborate.

The “Framing Trends” area includes the “Flooring Spaces” zone – a series of spaces where selected exhibitors and companies from the flooring industry can stage their unique, creative visions of the “CREATE’N’CONNECT” theme in the form of physical installations, interactive display circuits or workshops. Applications for participation at the “Flooring Spaces” zone are now open. Each applying organization is invited to submit a design proposal for a “Flooring Space” of any size from 20 sqm to 60 sqm. On request, the DOMOTEX organizers will arrange for designers to help applicants with their proposals. An expert jury made up of big-name designers and architects will select the participating exhibitors from among the applicants. The jury will make its decision by the fall of 2018.

Examples of creative flooring-related connections
The connectivity theme can be creatively expressed in many wonderful ways, as the following examples from the flooring and various allied industries show.
In teamwork with the studio Lotta Agaton Interiors, Austrian carpet maker Tisca Textil staged a home environment collage at DOMOTEX 2018 combining handmade woolen rugs with furniture by Vitra, Artek and Team7.

The lively graphic motifs used in the Infused Collection by Mannington Mills conjure up various aspects of five different U.S. metropolises. This LVT tile collection’s mix-and-match approach lends itself to the creation of imaginative mosaics using any combination of tiles desired.

Swedish design firm Kinnasand presents its rugs on a limited series of steel tubing “structures” created in cooperation with Berlin design studio Greiling. Draped over stylized bench, ottoman and daybed structures, the carpets take on a three-dimensional aspect.

Furniture manufacturer Walter Knoll uses the floor pillows and daybeds in its “Badawi Pillows” collection to create connections with its own sofa and carpet range. Details like the finishing on the leather headrest rolls attest to the firm’s high level of craftsmanship.

Gan, the rug and textile brand of Spanish outdoor furnishing company Gandia Blasco, includes a whole range of new products that explore the connection between rooms and their floors. For example, the “Parquet” kilim collection by Swedish designer duo Front (Sofia Lagerkvist and Anna Lindgren) reinvents the timeless aesthetic of wood parquet in soft floor coverings. Meanwhile, the “Mirage” collection by Spanish designer Patricia Urquiola comprises hand-knotted rugs made from New Zealand wool that look like they are woven from three dimensional planks whose ends protrude into the surrounding space. Her “Garden Layers” collection features layers of rugs, mats, roll pillows, cushions and even textile-covered Indian beds. The individual elements can be arranged in many different ways to create infinite inviting possibilities for outdoor living.
 
“Framing Trends” showcase well received by the market
Business decision-makers who participated in the inaugural “Framing Trends” showcase were full of praise for the enhanced DOMOTEX format. Their stories are glowing reports of successful business contacts made at DOMOTEX 2018. For instance, Jutta Werner, CEO of Nomad, an interdisciplinary design firm in Hamburg, described the “Flooring Spaces” area as a “well signposted proving ground for innovation and contemporary thinking.” She said the response to her presentation there was “overwhelming.” Benny Jensen, CEO of Denmark’s Fletco Carpets, was impressed with the Guided Tours and their ability to communicate targeted information to visitors. He said the tours enabled his company to present its new, award-winning “LockTiles” product directly to a quality, pre-qualified audience. Jensen noted that “architects, designers and planners made a special point of visiting the ‘Framing Trends’ display.” Floor coverings manufacturer Classen used the “Flooring Spaces” zone at “Framing Trends” to present a vision of a living space from the future. The flooring creation at the heart of Classen’s “Flooring Space” was developed specially for DOMOTEX at the company’s own design center, while the creative design and production of the space as a whole was undertaken on Classen’s behalf by a designer. The presentation raised Classen’s profile as an innovator. Marketing Director Heinz-Dieter Gras says the visitors showed a “great deal of interest” and described the presentation as “spectacular” and “masterfully done”.

Thomas Trenkamp, CEO of Carpet Concept, was very pleased with the “massive response” to his company’s “Framing Trends” presentation generated in the press and among industry peers and trade visitors. The kaleidoscope project which Carpet Concept realized in partnership with Schmidhuber, Munich, was a major attraction on site, in the press and across social media channels. Creative Matters, a Canadian design firm that specializes in carpets, rugs and wall coverings, staged a series of creative workshops that proved enormously popular with attendees. President and co-founder Carol Sebert described “Framing Trends” as a “vibrant, high-energy” showcase that enabled exhibitors and visitors to “experience the latest innovations and creations in the flooring world first-hand.” Jürgen Dahlmanns, the founder and creative mind behind cutting-edge German carpet label Rug Star, believes that DOMOTEX’s managers have moved the show in an “exciting new direction” with Framing Trends. “It’s a fun thing to be involved in as an exhibitor”. Textile floor coverings specialist Balta Group, of Belgium, has been exhibiting at DOMOTEX right from the early days. Marketing Director Geert Vanden Bossche said the new format has “further cemented the strong connection” his organization felt with DOMOTEX. Balta exhibits both at DOMOTEX in Hannover and at DOMOTEX asia/CHINAFLOOR in Shanghai.

DOMOTEX 2019 will be held in Hannover, Germany, from 11 to 14 January (Friday through Monday). The show is expected to feature around 1,400 exhibitors from more than 60 nations.

CHIC Shanghai - THE MOTTO 'NEW MAKERS' BY CHIC INTERPRETS THE PROGRESSIVE CHANGE IN THE CHINESE FASHION BUSINESS Photo: JANDALI MODE.MEDIEN.MESSEN
26.06.2018

CHIC Shanghai - THE MOTTO 'NEW MAKERS' INTERPRETS THE PROGRESSIVE CHANGE IN THE CHINESE FASHION BUSINESS

  • The important trade fair platform for entry into the Chinese consumer market with China's most influential consumer group for the fashion and beauty sector with the strongest growth in consumption - the millennials - as target group
  • The international fashion showcase for decision makers with an overview of na-tional and international fashion brands
  • Strategic market development through comprehensive visitor marketing for inter-national brands at CHIC

 
CHIC, China International Fashion Fair presents around 800 exhibitors in an exhibition space of approx. 50,000 sqm (CHIC in March 100,000 sqm) in two halls from 27 to 29 September 2018 at the National Exhibition & Convention Center in Shanghai.

  • The important trade fair platform for entry into the Chinese consumer market with China's most influential consumer group for the fashion and beauty sector with the strongest growth in consumption - the millennials - as target group
  • The international fashion showcase for decision makers with an overview of na-tional and international fashion brands
  • Strategic market development through comprehensive visitor marketing for inter-national brands at CHIC

 
CHIC, China International Fashion Fair presents around 800 exhibitors in an exhibition space of approx. 50,000 sqm (CHIC in March 100,000 sqm) in two halls from 27 to 29 September 2018 at the National Exhibition & Convention Center in Shanghai.
The current conditions for international fashion companies in the Chinese market offer significant improvements for international brands. Import tariffs will be lowered from 15.9% to 7.1% to further promote the import and upgrade of the industry.  

The McKinsey study "THE `Chinese consumer´ no longer exists” defines Chinese consumers no longer as interested only in low prices, but as selective, healthconscious with diverse shopping hab-its and preferences. The fashion awareness changes to an individual sense of style, influenced by international and national trends. China's millennials are the WORLD'S most influential consumer group, with a 16% share of the population, driving consumption growth in the Chinese market and contributing more than 20% from today until 2030.  
 
According to the edition's motto "New Makers", Asia's leading fashion fair is picking up on the latest changes in the Chinese fashion market and providing the essential tools for the Chinese market. The new, young design of the fair, which was launched in March this year at CHIC, is being ex-panded. The individual sections of CHIC present the latest trends in the Chinese and international fashion market. CHIC connects and brokers partnerships and launches the new generation gar-ment industry, which builds on high-tech strategies and interlinks industrial production with modern information and communication technologies, relying on intelligent, digitally networked systems in self-organized production.

The individual fashion areas of CHIC  
FASHION JOURNEY puts the focus on interna-tional exhibitors. In addition to the large Italian pavilion, the French pavilion "Paris Forever" and the Korean show-inshow "Preview in China", in-dividual participants from Poland, the UK, France, Italy, Spain, Japan and the USA use CHIC as a bridge in the Chinese market. The next German group participation is planned for March 2019, whereby Germany will also be rep-resented with individual brands such as ESISTO in the area NEW LOOK.

IMPULSES, CHIC's designer section, features emerging designer brands such as Junne, Hua Mu Shen, King Ping, Anjaylia, Mao Mart homme, Tuffcan, etc.

The SUSTAINABILITY ZONE, first showcased at CHIC in the fall of 2017, is receiving even greater emphasis due to the increasing environmental and health awareness of Chinese consum-ers, featuring sustainable supply chain solutions, sustainable innovation and sustainable fashion collections. Programs such as Chemical Stewardship 2020, Carbon Stewardship 2020, Water Stewardship 2020 and Circular Stewardship 2020 are presented. The womenswear section NEW LOOK of CHIC presents next to the leading Chinese brands like AVRALA, and CMH also international brands like Saint James from France, ESISTO from Ger-many, Trenz Eight from Canada or PN JONE, USA.

Beside the suppliers of classic menswear, URBAN VIEW, the menswear section, also includes casualwear brands like NRDMA and SUPIN as well as bespoke companies like H. Pin& Tack, Jin Yuan Yang, Fa Lan Qian Mu, Long Sheng and DANDINGHE.
CHIC YOUNG BLOOD shows young lifestyle brands, KID'S PARADISE offers e.g the largest fashion group in China for children's fashion XTEP KIDS.

SECRET STARS (fashion accessories), SHANGHAI BAG (bags), HERITAGE (leather & fur), SUPERIOR FACTORY (ODM) and FUTURE LINK (services) complete the fashion offer at CHIC. FUTURE LINK gathers fashion service providers for among others supply chain solutions, smart retail and smart production, RFID, laser technology and data utilization.

Visitor management
On the rise in China's retail scene, multi brand and custom stores are the fastest growing offline sector. The number has increased significantly in the last five years from less than 100 to more than 5,000 stores. Exclusive shopping experiences and an individual offer are important. Custom-ers value a wide range of products: a mix of international and national exclusive brands is the most common concept.

The high investments of the CHIC organizers in the visi-tor management for the fair pay off: CHIC has a per-sonalized trade visitor database of over 200,000 con-tacts, which are used intensively for the visitor marketing in the run-up to the fair for a commercial matching for the exhibitors. At the fair, VIP match making activities will take place especially for selected international brands, that will have the opportunity to present them-selves there and make the relevant contacts in the Chi-nese trade. Meetings are organized among others with multi brand stores and buyers such as The Fashion Door, Dong Liang, Jing Dong, VIP Shop and department stores, and retailers such as Carrefour, Amazon, De-cathlon, Wang Fujing, etc. An important tool for the CHIC visitor marketing is social media; for this special programs are run, in which individual brands are pre-sented to prospective visitors.    

CHIC is visited by representatives of all distribution channels for distribution in the Chinese market, at the last event in autumn 2017 more than 65,722 visitors from all over China and other nations were registered at the CHIC, with a significant increase in multi brand stores.
 
Seminars and shows

The future of fashion business in China will be discussed in a panel of experts as part of CHIC TALKS. Furthermore, a trend seminar from WGSN for FW 2019 and a workshop on bag and shoe production from the Moda Pelle Academy are planned.

CHIC shows provide an overview of selected international brands.

CHIC is organized by Beijing Fashion Expo. Co. ltd. and China World Exhibitions, supported by China National Garment Association, The Sub-Council of Textile Industry (CCPIT) and China World Trade Center.

Textile innovations ‘made in Germany’ in demand in the USA (c) KameraStudio for Messe Frankfurt Exhibition GmbH
05.06.2018

Textile innovations ‘made in Germany’ in demand in the USA

‘High-Tex from Germany’ at Techtextil North America and Texprocess Americas shows again how innovative the German textile industry is.

Back to the USA: ‘High-Tex from Germany’ made a guest appearance at Techtextil North America and Texprocess Americas in Atlanta for the second time from 22 to 24 May 2018. At the special exhibition organised by the Federal Ministry of Economics and Energy (Bundesministerium für Wirtschaft und Energie – BMWi) in cooperation with the Association of the German Trade Fair Industry (Messeausschuss der Deutschen Wirtschaft e.V. – AUMA), a total of 66 companies presented technical textiles, nonwovens, textile-processing machines, smart textiles and textile-research projects to the trade visitors. The textile sector made its first appearance in the USA in 2000. This was followed by highly successful presentations in Shanghai in 2002, in Mumbai in 2007 and in Moscow in 2012.

‘High-Tex from Germany’ at Techtextil North America and Texprocess Americas shows again how innovative the German textile industry is.

Back to the USA: ‘High-Tex from Germany’ made a guest appearance at Techtextil North America and Texprocess Americas in Atlanta for the second time from 22 to 24 May 2018. At the special exhibition organised by the Federal Ministry of Economics and Energy (Bundesministerium für Wirtschaft und Energie – BMWi) in cooperation with the Association of the German Trade Fair Industry (Messeausschuss der Deutschen Wirtschaft e.V. – AUMA), a total of 66 companies presented technical textiles, nonwovens, textile-processing machines, smart textiles and textile-research projects to the trade visitors. The textile sector made its first appearance in the USA in 2000. This was followed by highly successful presentations in Shanghai in 2002, in Mumbai in 2007 and in Moscow in 2012.

“Taking ‘High-Tex from Germany’ to Atlanta again was a very good decision. The southeast of the USA has a long tradition of textile manufacturing. It is home to many companies that are always on the lookout for innovative textiles and machines for textile production and processing”, explained Detlev Rünger, German Consul General in Atlanta during the ‘High-Tex from Germany’ press conference. “Fairs bring people together. And this was evident here in Atlanta. With the overseas exhibition programme, we give small to medium-sized companies the chance to show their products in foreign markets”, said Patrick Specht of the Trade Fair Policy and EXPO Participations division of the BMWi.

“‘High-Tex from Germany’ within the framework of Techtextil North America and Texprocess Americas was a very good platform for our small to medium-sized companies. After Techtextil and Texprocess in Frankfurt, these two events are the second-most important editions of the trade-fair duo. ‘High-Tex from Germany’ came fully up to our expectations and anyone who failed to take part missed a great opportunity to be noticed”, said Marc Lorch, Member of the Board of Zwissler Holding, who represented the participating companies as exhibitor president.

Michael Metzler, Sales President of ZSK Stickmaschinen, confirmed this saying, “A German pavilion of this scope makes us extremely visible. Thanks to the excellent organisation, we were also able to concentrate on promoting our company and products.” In addition to the appealing exhibition-stand concept and the excellent organisation, the companies taking part were particularly pleased with the high visitor standard. “We regularly exhibit at Techtextil North America but taking part in ‘High-Tex for Germany’ resulted in our best ever day at a fair here. The pavilion is a real eye-catcher”, said Thomas Wiederer, Area Sales Manager, Brückner Textile Technologies. “The visitors to our exhibition stand were very interested in our products. We gained potential customers and were able to make numerous high-grade contacts. The level of interest shown in our highly innovative e-textile solutions, which are completely new in the sector, was very high. We are looking forward to the follow-up phase”, said Andreas Lanyi, Vice President Digital Unit and Internet of Things of the Hamburg-based start-up, Lunative Laboratories.

Besides gaining new customers, the focus of the companies taking part in ‘High-Tex from Germany’ was on cultivating customer relations. “The German pavilion in Atlanta once again gave us a good opportunity to get to know the US market better. We have had a factory in the vicinity of Atlanta for two years now and aim to expand our network in the long term”, said Ronny Schröder, Associate Sales Director Technical and Comfort Products, Sandler. “We like making presentations within the framework of the German pavilion very much”, added Georg Voggenreiter, Technical Sales, Maschinenfabrik Herbert Meyer. “Once again, ‘High-Tex from Germany’ was a good starting point for cultivating contacts with our customers in the USA.”

The companies taking part in ‘High-Tex from Germany’ made their presentations on around 1,300 square metres of exhibition space with their own exhibition stands, with selected exhibits on a central ‘Plaza’, in guided tours and no less than 35 lectures. Additionally, the German Institutes of Textile and Fibre Research (Deutsche Institute für Textil- und Faserforschung – DITF), the Association of the Finishing, Yarns, Woven Fabrics and Technical Textiles Industry (Industrieverband Veredlung, Garne, Gewebe und Technische Textilien – IVGT), the Tübingen-Reutlingen-Zollernalb location agency and the German American Chamber of Commerce of the Southern U.S. provided insights into current research projects and offered information about the sector.

German Shopping Miles attract Turkish Merchants Photo: Pixabay
10.04.2018

GERMAN SHOPPING MILES ATTRACT TURKISH MERCHANTS

  • Companies expand branch network

Bonn (GTAI) - Thanks to the constantly good economic situation, the Germans are in best consumer mood. Turkish retailers also want to benefit from this and are expanding their store network in Germany. However, in order to be successful in the country, they have to respect a lot. Turkish investments in production facilities are seldom in Germany. However -the location offers a decisive advantage to the companies.

  • Companies expand branch network

Bonn (GTAI) - Thanks to the constantly good economic situation, the Germans are in best consumer mood. Turkish retailers also want to benefit from this and are expanding their store network in Germany. However, in order to be successful in the country, they have to respect a lot. Turkish investments in production facilities are seldom in Germany. However -the location offers a decisive advantage to the companies.

Modern furnished industrial lofts characterize the picture of the Düsseldorf Schwanenhöfe. Scenery restaurants, studios and companies have recently established themselves on the former chemical site in the district of Flingern. Since September 2017, the Turkish glass manufacturer Pasabahce became represented here with a showroom. On nearly 300 square meters expensive wine glasses, carafes and numerous other glass products are exhibited. After New York, Madrid, Milan, Shanghai and Moscow, it is the sixth outlet outside Turkey for the Istanbul company. Pasabahce is part of the Sisecam Group and one of the largest glass producers in the world.
 
Most Turkish investors come from the clothing industry
Turkish companies are currently focusing on the consumer goods market in Germany and are opening up business like Pasabahce. The investment focus is on the apparel market. Of the 211 projects by Turkish companies listed the Financial Times fDi-intelligence database between 2003 and 2017, every fifth is assigned to the textile and clothing industry. Another 11 percent comes from areas such as the furniture or cosmetics industry. For most traders, the local Turkish community does not play a major role as a target group. The Turkish companies are competing with other international brands in the German market for a broad western consumer group.

Turkish fashion houses are expanding
This includes the newcomer Yargici, which opened  four stores in top location throughout Germany in 2017. It was the first foreign engagement of the Istanbul clothing company. "In this and the coming years, more branches will be added, after all, we did not come to Germany to open just a few stores only", Germany boss Erik Schaap explains confidently.

The Turkish fashion company Sarar has been present here for over 17 years. In the year 2000 it opened its first branch on the Düsseldorf Königsallee. Since then, the company has invested about EUR 15 million in the country and opened eight boutiques. Sarar also wants to continue growing and is planning to reach 20 stores by 2020. However, Turkish retailers in Germany do not find it easy, as Sarar Europe GmbH marketing manager Salim Ünyeli admits: "The competition is very strong due to the ubiquity of Zara, H & M and Co. Most consumers do not know Turkish labels and prefer for the same price known Western brands."
"The tensions between Germany and Turkey have damaged our business, and potential customers are deterred from buying from a Turkish company." (Marketing Manager Salim Üniyeli of Sarar Europe GmbH.

Who thinks Turkish, fails
Turkey expert Suat Bakir knows the typical pitfalls for Turkish companies looking to start a business in Germany. Bakir is the capital representative of the German-Turkish Trade Association (DTW) and was previously managing director of the Turkish-German Chamber of Commerce and Industry for seven years. "Many fail because they do not spend money on professional advice and ask a Turkish acquaintance for advice instead," Bakir said. Gastronomy and clothing chain in particular have a high fluctuation rate, because it is particularly important in these segments to find and use the right location and a suitable marketing. "Anyone who thinks in Germany like a Turk and does not adapt its products to German consumer taste will not succeed on the long term," Bakir says. Because of the strained relations between the two countries, he advises against introducing a Turkish brand on the German market right now: "The German tourist, who is currently avoiding Turkey, will probably not buy from a Turkish company."
 
Deutsche Bogenn opens factory
Although only very few Turkish companies have invested in production facilities in Germany so far, Suat Bakir recognizes potential in this area. Turkish companies could adopt the positively occupied brand made in Germany, if they would manufacture in the country. The most recent example is the company Deutsche Bogenn, which opened a new plant for plastic pipes last year on Rügen. Behind the extra German sounding name the Turkish Dizayn Group is hided. From its new location, the company wants to produce pipes for various infrastructure projects with 100 employees and sell them worldwide.

Low investment volume
Turkey so far has played a minor role as an investor in Germany - despite the many bilateral relations. Turkish companies have invested just EUR 1.8 billion in the Federal Republic. According to Suat Bakir a key reason is the low level of internationalization of Turkish companies. Another obstacle are the visa restrictions for Turkish business people. The DTW estimates that so far 1,300 companies of Turkish origin have settled in Germany, one in three in North Rhine-Westphalia alone. That is a merit of a committed location marketing. Suat Bakir recommends that all federal states should exploit the interest of Turkish companies and promote their state more in Turkey. Mecklenburg-Vorpommern has already recorded a recent success with the establishment of Deutsche Bogenn on Rügen.

More information:
Retail Turkey
Source:

Sofia Hempel, Germany Trade & Invest www.gtai.de

INTERTEXTILE SHANGHAI HOME TEXTILES  SPRING (c) Messe Frankfurt (HK) Ltd.
03.04.2018

INTERTEXTILE SHANGHAI HOME TEXTILES SPRING: OCCASION FOR CONCRETE BUSINESS OUTCOMES AND BRAND BUILDING IN CHINA

  • Quality suppliers satisfied buyers with a wide range of sourcing needs
  • Fringe programme brought insights to fairgoers

The 2018 Spring Edition of Intertextile Shanghai Home Textiles concluded last week with positive business outcomes generated. Being held during the peak sourcing season for home textiles finished products in China, the three-day show attracted 12% more buyers than last year. A total of 20,870 visitors (2017: 18,596) from 68 countries and regions came to source a wide range of finished products including bedding, towelling and table & kitchen linen.

  • Quality suppliers satisfied buyers with a wide range of sourcing needs
  • Fringe programme brought insights to fairgoers

The 2018 Spring Edition of Intertextile Shanghai Home Textiles concluded last week with positive business outcomes generated. Being held during the peak sourcing season for home textiles finished products in China, the three-day show attracted 12% more buyers than last year. A total of 20,870 visitors (2017: 18,596) from 68 countries and regions came to source a wide range of finished products including bedding, towelling and table & kitchen linen. 232 exhibitors from 11 countries and regions (2017: 204, eight countries and regions) including well-known international brands such as Cotton Council International and Asahi Kasei as well as domestic big names like Ruyi, Sunvim and Yueda participated and praised the show as one of the most effective trade platforms at this time of the year for home textiles industry.

“Thanks to the revitalised market conditions in China and the increased number of buyers, our exhibitors have had a successful show. Not only did they receive onsite orders and make contact with new clients, but they also valued Intertextile Shanghai as a channel to build up their brand so as to expand their business network in China. Apart from the stronger Chinese market, another reason for the buyer increase this year was the large growth of the four concurrent fairs. This resulted in a more diverse buyer profile with increased demand from different textile industry sectors,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

Exhibitor opinions:

Mr Wang Si Qi, Representative of Fibers Sales Dept, Asahi Kasei Advance (Shanghai) Co., Ltd, Japan
“We came to the fair to gain exposure and to promote our brand. Since our products are rare in the market and are a perfect substitution for traditional materials, most of the buyers that visited our booth were interested. We succeeded in promoting our brand and letting more industry players know about it. We are really satisfied with the visitor number. People from different sectors with different products in different price ranges are all here. It does help increase our reputation in the industry.”

Ms Allisa Lau, Senior Manager, Chain Supply, Chain & Consumer Marketing, Cotton Council International, USA
“We are happy with the visitor number this year as we made contacts with a lot of manufacturers. Most of them are our target users. The fair has always been helpful for our Council as we can connect with existing clients and explore potential new customers at the same time.”

Mr Trevor Beuth, Managing Director, The Australian Alpaca Bedding Company Pty Ltd, Australia
“We exhibit in Intertextile Shanghai because I believe that it is the premier show in Asia at this time of the year, and it has a wide global reach too. We hope to establish our brand and reputation here at the fair and in China. Our products received very strong interest from Chinese buyers. Overall, we had a very busy show and we are satisfied. We have worked with some major Chinese companies and they came to see us again this edition, but nearly all of the visitors that have come to our booth this time are new to us.”
 
Mr Tetsuo Tosaki, Manager, Tamurakoma & Co., Ltd, Japan
“The reason we come here is that it’s the largest show in Asia at this time of the year, and the Intertextile brand is very famous in Japan. We met almost 100 customers every show day, including manufacturers, brand traders and wholesalers. This show helps us to know our customers better and expand our business in China. The Chinese market is developing rapidly in recent years, so attending this show is a good start for us and the result is beyond my expectation.”
 
Mr Sunwei, Marketing Manager, Shanghai Yueda Xiangyun Home Textile Co., Ltd, China
“Among our visitors, 80% are our existing clients who placed orders directly and the remaining ones are new clients who are interested to be our franchisees. It is surprising that we have received such a huge amount of orders in just two show days. Nearly 90% of our existing clients we met at the show placed orders, and we’ve met more than 10 potential franchisees. This is really a fruitful show as it helps us to connect with old customers and establish new business.”

Mr Gao Qi, District Manager, Sunvim Co., Ltd, China
“This edition we showcased towelling and bedding products especially designed for the 2018 spring season. Intertextile Shanghai is one of the most important platforms for us to launch new products for the year. On the one hand, many suppliers and brand buyers are looking for new items during this peak sourcing season. On the other hand, many quality buyers and decision makers are invited to the show. The visitor flow is high so we can both enhance our brand popularity and receive orders after the show.”

Quality suppliers satisfied buyers with a wide range of sourcing needs. While exhibitors were delighted about meeting new customers and receiving orders on the spot, international and domestic buyers also appreciated the wide range of products they discovered at the fair.
 
Buyer opinions:

Mr Anil Miglani, President, SawHill Intl Ltd (Toronto), Canada
“The show has always been a satisfying one as we can meet some interesting and potential suppliers every time. So far, we’ve found two to three exhibitors that we look forward to working with. As a Chinese fair, Intertextile Shanghai is highly recommended as the exhibitors, domestic ones in particular, are of good quality and friendly to foreign visitors. The product range on offer is getting wider and wider, so I come to this show every year to look for potential Chinese suppliers.”

Mr Abdelkrim Boussehra, Yiwu Mingyu Import & Export Co., Ltd, Morocco
“This is my first time attending this fair. I didn’t know any of the Chinese brands here beforehand, but I think the quality of their products is really good. I met two machine suppliers, TPET & Richpeace, and will place orders with one of them. I’ve been to several shows in China, and I think this one is an effective sourcing platform because I can find everything I want.”

Mr Paul Chen, Business Supervisor, Jiangsu Yueda Hometex R and D Co., Ltd, China
“Compared to the previous editions, there are more and more high level and innovative products. Big domestic brands like Mercury, Goldsun and Bermo are all here and we are interested to work with them. This is an excellent platform that facilitates our sourcing with these exhibitors all under one roof.”

Fringe programme brought insight to fairgoers
Apart from concrete business outcomes, the fair’s fringe programme, including the Intangible Cultural Heritage Zone and a series of forums, further enriched the three-day show. Fairgoers were fascinated by the presentation of unique and traditional textile production and processing techniques from Chinese ethnic minorities in the Heritage Zone. While the forums that discussed topics from consumption upgrade to the newest technology applications were another success as they provided extra opportunities for industry players to share their insights and learn the latest developments.

The next Intertextile Shanghai Home Textiles fair, the 2018 Autumn Edition, will be held from 27 – 30 August at the same venue. Intertextile Shanghai Home Textiles – Spring Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). 

DOWNPASS e.V.’s FIRST TRADE FAIR IN CHINA Traumpass e.V.
20.03.2018

DOWNPASS e.V.’s FIRST TRADE FAIR IN CHINA

  • The association's zero tolerance standard was presented at Intertextile Shanghai Home Textiles between 14 and 16 March
  • The association enjoyed a successful appearance together with three certification bodies from Germany, Japan and the US/China
  • Chinese manufacturers showed great interest in the unique combination of animal welfare and quality control

‘We met many committed companies – primarily from China – that showed great interest in traceability and the ethically sound sourcing of feathers and down. The potential that Downpass offers as a traceability standard together with continuous quality control was clearly recognised and won companies over not only for export-oriented purposes, but also for the domestic Chinese market’, explained Dr Juliane Hedderich, who was responsible for the trade fair appearance as managing director of Downpass e.V.

  • The association's zero tolerance standard was presented at Intertextile Shanghai Home Textiles between 14 and 16 March
  • The association enjoyed a successful appearance together with three certification bodies from Germany, Japan and the US/China
  • Chinese manufacturers showed great interest in the unique combination of animal welfare and quality control

‘We met many committed companies – primarily from China – that showed great interest in traceability and the ethically sound sourcing of feathers and down. The potential that Downpass offers as a traceability standard together with continuous quality control was clearly recognised and won companies over not only for export-oriented purposes, but also for the domestic Chinese market’, explained Dr Juliane Hedderich, who was responsible for the trade fair appearance as managing director of Downpass e.V.
‘The follow-up after the trade fair will be crucial to translate Chinese companies’ interest into actual memberships.’

The association's representatives and rotating teams from the certification bodies Wessling, QTEC and IDFL advised visitors at a large stand in the foyer of hall 4.2 (HOME) with a deliberately puristic design. These independent testing institutes and auditing organisations are companies’ direct contacts for audits and product monitoring. As is common for trade fairs, the largest crowds were seen on the afternoon of the first and second day of the event.

The markets are increasingly demanding materials that guarantee trading partners and therefore consumers the greatest possible security when it comes to ethics and sustainability, alongside high product quality. Products certified by independent testing institutes gain in importance and set sales standards.

Ms Anna Elisa Wessling, legal representative of the subsidiary Wessling Consulting (Shanghai) Ltd. and representative of the German Wessling Group at the trade fair, was happy to engage with customers directly, explaining, ‘our presence as a consulting, analysis and testing company at Intertextile Home gave us the opportunity to talk to visitors and thus allowed us to increase transparency on the Chinese market such that retailers and consumers are suitably informed of the highest requirements of product quality and of the origin of bedding filled with feathers and down.’
As a German family company, the Wessling Group has stood for continuous improvement in the quality and security of products and processes for 35 years and is set to move into new, larger premises for its subsidiary in Shanghai in the near future so that it can fulfil the increasing number of testing requests in Asia with a larger team.
‘We expect constant growth in our analysis and consulting segment feathers and down, especially as our international customers see Downpass as a clear advantage for customer acquisition domestically and abroad. As an independent testing institute, we play a substantial role in underpinning trust in the Downpass brand’, highlighted Ms Weßling.

The Japanese institution QTEC also confirmed Downpass’ high level of visitor interest and, like its colleagues, stressed the importance of an institute’s independence. The managing director of Shanghai QTEC Testing Laboratory, Hiroyuki Nakamoto, who successfully presented the company’s three Chinese sites – including Shanghai and Wuxi – at the home textiles trade fair, explained, ‘our knowledge of the Japanese market, together with our testing expertise, make us a top contact for manufacturers of bedding and clothing products filled with feathers and down to ensure the supply chain is ethically sound.’ The institute expects a steady rise in the number of testing requests for Downpass, especially at Chinese sites.

A large, bilingual English-Chinese sales team from IDFL China, based in Hangzhou was available at the trade fair in Shanghai to answer all questions relating to audits and testing procedures with its varied specialist expertise. Together with its cooperation partner, the Chinese national down and feather laboratory CIQ Xiaoshan, IDFL has capacities for a broad range of different tests and audits.
IDFL’s Global Audit Manager Bryan Mortensen highlighted that Downpass had become a standard and therefore a seal that is recognised worldwide and in China in particular. The joint appearance with other certification bodies provided the opportunity to answer the questions of Chinese companies along the supply chain, from wholesalers to clothing and home textile brands and trading partners.
‘We are seeing strong demand for the current version of the standard, Downpass 2017, and its seal. IDFL carried out numerous audits across the globe in 2017 and we receive new requests every day. Overall we anticipate a successful future for Downpass in the down and feather industry’, explained Mortensen. IDFL – which will celebrate 40 years in the industry in 2018 – has been carrying out audits in the field of down and feathers for more than 10 years and is currently undergoing certification in accordance with ISO/EN 17065 and 19011.

In their first summary of the event, the extended Downpass trade fair team took stock of a successful trade fair premiere. ‘We aim to promote the sustainable use of natural resources across the globe and to increase transparency in the supply chain’, explained Dr Juliane Hedderich. ‘Animal welfare and guaranteed product quality are our hallmarks. We did a great job in Shanghai of jointly informing others about these and finding new collaborators.’

 

About the zero tolerance standard DOWNPASS 2017
Products filled with feathers and down that are certified in accordance with Downpass 2017 exclude products sourced from live plucking and production based on force feeding. The animals’ rearing is monitored and monitoring may be extended to the parent animal farms.
To this end, farms, commodities traders and producers are subject to audits and monitoring.
Pre-made products are bought by mystery shoppers at the point of sale and subsequently undergo quality control in independent testing laboratories.
As of January 2018, 503 million animals had been audited in accordance with DOWNPASS 2017.
Labelled products are available in North America, Europe and Asia.

China's fashion designers are becoming more successful internationally © Martina Böhner/ pixelio.de
04.07.2017

CHINESE FASHION DESIGNERS COMPETE WITH IMPORT CLOTHING

  • Chinese fashion companies are becoming more creative and work on their branding
  • German fashion has a hard time with it

Beijing (GTAI) Chinese fashion has the reputation for being less creative and of poor quality. Well established brands are rare. But this is now changing. More and more local designers succeed in making a name for themselves on a national and an international level. This is why it will be harder for imported clothing to establish itself on the Chinese market in the future. Chinese designers meet the local taste with a mixture of Western and Chinese elements.

  • Chinese fashion companies are becoming more creative and work on their branding
  • German fashion has a hard time with it

Beijing (GTAI) Chinese fashion has the reputation for being less creative and of poor quality. Well established brands are rare. But this is now changing. More and more local designers succeed in making a name for themselves on a national and an international level. This is why it will be harder for imported clothing to establish itself on the Chinese market in the future. Chinese designers meet the local taste with a mixture of Western and Chinese elements.

When it came to buying clothes, Chinese customers had for several decades only two choices - either settle for cheap domestic bulk goods or spend a lot of money on an imported product. First came the luxurious brands, especially from Italy and France, which China's new millionaires adorned themselves with, then more and more shops opened, targeting the ongrowing middle class and in which also German business clothing sold well.

But the local competition does not sleep. The Chinese textile and clothing industry faces a massive financial pressure; therefore many companies have to take a decision; either they become better or they have to go. Anyone who remains has to change his production and his products in such a way that they can meet the more and more demanding customers, especially within the domestic market.

This includes the positioning of own brands. The Dongrong Group from Inner Mongolia is currently following this path. It has become well known for manufacturing cashmere products for famous British and Italian fashion labels, and now sells its own design under its own label ("Dongli") in its own shops.

Owning a store – or even better several stores - is the dream of most young Chinese fashion designers, who are increasingly making a name for themselves on the Chinese market. This is also due to the retail structure in the People’s Republic of China, which is unusual for Germans. The typical German clothing retailers with several brands in the assortment do not exist. Instead, mono-brand stores dominate - either as single stores or in the large malls as sublet retail space.

Nevertheless, Chinese companies have a lot to catch up on branding and quality. Even the familiarity of important Chinese suppliers is usually limited to local buyers. For the majority of European customers, however, they are not even a concept. But according to industry insiders, this is also changing. The number of successful Chinese fashion designers and companies is growing even internationally.

Despite deficits in areas like creativity and branding, the scene is growing and finds an ongrowing customer base. Accordingly, things will become even more difficult for German fashion, which usually cannot compete with the glamour of the Italian or French competition. Although there are more Chinese people who are able to spend a lot for good fashion, but there is also a larger local offer, which is price oriented to foreign markets and meets the Chinese taste with a skillful mix of Western and Chinese traits.    

Chinese Importes of Apparel*)
(in Mio. US$, change in comparison to the previous month in %)

  2014 2015 2016 1st quarter 2017 Change
Clothing and accessories 5,626.1 6,018.0 5,947.5 1,490.8 8.6
from Germany 5.8 6.7 6.2 1.2 -9.8

*) HSPos. 61+62
Source: China Customs; calculation by Germany Trade & Invest

China's fashion designers are becoming more successful internationally

Many of the new Chinese fashion designers have studied abroad, worked and / or cooperated with foreign designers, and now combine typical Chinese with modern Western clothing and cuts. With their designs, they do not only create interest in the relevant fashion weeks abroad, but are also increasingly bought in China. Pioneers are fashion designers like Ma Ke ("Wuyong", "Mixmind"), who designed the clothes for China's elegant First Lady Peng Li-yun, or Paris-based Guo Pei, who was named by the Time Magazine 2016 as one of the 100 most influential people in the world. In the meantime, a large number of fashion designers and designers have made themselves a more or less wellknown name.

Among the new labels are for example the Eve Group from Beijing or ANNDERSTAND (founded by Yu Ge, who gained experience already at Louis Vuitton and Gucci) from Shanghai. With tailor-made models from Yu Ge, the underwear brand AtoG Lingerie (founder: Zhou Yingying) even made it to the fashion weeks in London, New York, Milan and Paris. They are particularly popular among the middle and upper classes. These population groups are often looking for a modern, national identity and would like to dress up individually and elegantly - apart from the unattainable big brands from France or Italy, which nevertheless are already in the Chinese metropolises almost "at every corner”.

Return to old traditions 

For example, exquisite new editions of Chinese sheath dresses (Qipao) aree in demand - such as by HanartQipao from Shanghai. Founder Zhou Zhuguang is convinced: "Qipao is the future and perhaps also the beginning of a Chinese haute-couture." The costs of a Hanart dress range from 3,800 to 60,000 yuan (RMB, circa 570 to 9,030 US $, 1 US $ = circa 6,642 RMB, yearly average 2016). Buyers have often embraced a refined Chinese lifestyle - including tea drinking, reciting poems, and collecting Chinese antiques.

Recalling some decor patterns of national minorities, such as the elaborate embroidery art of the Dong or Miao nationality from southern China, is also popular. In particular, Vimemo (founded in 2009 by Yu Ying) from Guizhou has earned a reputation. Vimemo employs about 3,000 female embroiderers and batik dyeing worker in homework and ensures that techniques, which only a few grandmothers are still proficient in, do not die out. In this sense, a research and development center with a school is to be built in 2017. The very high-priced pieces of silk or cotton are sold in own shops (at the Beijing International Airport, for example) or via the Internet.

The Chinese designer, Su Renli, uses the old techniques of handicrafts (for example, the dyeing of fabrics in yamswurze extract) combined with sustainably produced materials and modern cuts. Other promising brands with an individual style are, for example, Zuczug or Icecle based in Shanghai, some of them partly coming into the market with serious eco-friendly products.

Despite the growing health awareness and promising approaches - such as the recently founded "Uncover" project - sustainable fashion in China has so far only been a niche. Against this background, the company Jiaxing Jiecco ("LangerChen") in Zhejiang, founded by Miranda Chen and Philipp Langer, is producing their fabrics that are mainly certified according to the strict Global Organic Textile Standard (GOTS) primarily for foreign customers. Genuine eco-fashion or fair produced clothing has so far been a concept for the fewest Chinese. "After discussing food safety, the discussion about healthy clothing will follow," Miranda Chen is convinced. But time has not yet come.

Chinese Clothing Buyers Become More Selective © Marko Greitschus/ pixelio.de
20.06.2017

CHINESE CLOTHING BUYERS BECOME MORE SELECTIVE

  • Foreign companies should adapt their fashion to Chinese needs
  • Increasing health awareness strengthens sportwear market

Beijing (GTAI) - The Chinese clothing market is one of the largest in the world and is developing rapidly. From the lower mass volume over the in quality and optic pretty products in a midprice segment to luxury and haute-couture the range of products in the sectors is constantly expanding. In addition to the tendency towards recognized brands an increasing individualization of consumption can be observed. What is needed, what fits well is liked and moreover is somehow "special".

According to the Chinese Statistical Office (NBS), the retail sales of clothing increased in 2016 to more than USD 150 billion (these figures include companies with annual sales of over USD 3 million in their main business). This makes the Chinese clothing market to one of the largest in the world.

  • Foreign companies should adapt their fashion to Chinese needs
  • Increasing health awareness strengthens sportwear market

Beijing (GTAI) - The Chinese clothing market is one of the largest in the world and is developing rapidly. From the lower mass volume over the in quality and optic pretty products in a midprice segment to luxury and haute-couture the range of products in the sectors is constantly expanding. In addition to the tendency towards recognized brands an increasing individualization of consumption can be observed. What is needed, what fits well is liked and moreover is somehow "special".

According to the Chinese Statistical Office (NBS), the retail sales of clothing increased in 2016 to more than USD 150 billion (these figures include companies with annual sales of over USD 3 million in their main business). This makes the Chinese clothing market to one of the largest in the world.

The Chinese consumer desires are increasingly demanding, differentiated and personalized. The new possibilities of the Internet, including the booming e-commerce, are changing the purchasing behavior drastically. The level of information has risen significantly, especially as a result of visits abroad. Customers are increasingly aware of prices that have to be paid outside of China. Too high price increases are therefore perceived as discrimination and damage the image of brands.

"The success is not decided by online or offline trading or whether it is a local or international company, but whether the supply meets the demand," Liu Xiaolu, founder of the popular underwear brand Neiwai says.  Essential are the right materials and a quick response to the changing needs of the customers. Finding the right piece online can actually be difficult. A number of hitherto exclusively online offering vendors such as Miss Rhino have recently opened additional conventional stores in order to provide a better advice to customers.   

Fashion must meet Chinese expectations

This makes the sector division representative for the entire Chinese fashion market: the products must be liked and should fit. From the customers' point of view, it is important to find the balance between foreign flair and local characteristics. Not without a reason the 345 yuan (RMB, around 52 $, 1 USD = 6.6442 RMB, as annual average price 2016) for expensive model O2bra "Naja Nina", is one of the bestsellers of the Neiwai brand in Shanghai. It unites Chinese and Western elements: from the outside plain black, decorated inside with erotic motifs from classical Chinese painting.  In general, the underwear sector within the fashion market is considered to be the least saturated and segmented. The Chinese retail trade sold women's underwear at about USD 20.1 billion in 2016. It is estimated to reach USD 25 billion in 2017. For 2020 Euromonitor International predicts sales of USD 33 billion.    

The top ten producers share 13% of the market only. The bulk of this is due to thousands of hardly known companies selling their products at low prices. The prices for a bra range from RMB 50 piece from the Chinese mass producer Cosmo Lady to one hundred times higher Italian brand La Perla. In order to benefit from the more demanding wishes of the Chinese women's world, for example Victoria's Secret from the USA opened its first subsidiary in the People's Republic in Shanghai in March 2017 - a four-storied flagship store.

According to the industry in the long term it hardly will be possible to bring for Western women designed goods to China.  Although in the medium to long term the Chinese ladies statistically seem to become larger and more corpulent, but the purely physical differences will still remain considerable. According to the China Physical Fitness Surveillance Center, women aged 20 to 24 in 2000 were 158.6 cm tall in average, their breast circumference was 82 cm, ten years later they were measured 159 cm respectively still 82 cm. Women of the age of 25 to 29 years measured in 2000 about 158.7 cm / 82.5 cm and in 2010 at 158.2 cm / 83.4 cm. At this background, the companies need not only to develop appropriate fit-sizes. They also have to accept that Chinese women have a more functional or conventional attitude than, for example, women from the USA. This is not least true for swimwear also.

The market for sportswear is growing strongly

According to taobao.com, the largest online platform in the country, more than 21 million bikinis and bathing suits are being sold annually. It is true that every third piece is a bikini, but according to Taobo Chinese women generally prefer to dress more covered than the Western ones. Preference is given to models made with a lot of fabric, looking often much like skirts. Leading are the local companies Hosa, Heatwave and Zoke with prices between RMB 400 and 500. However, many younger Chinese prefer more likely to shop on foreign websites.

Given the strong growth in beach and spa tourism, the demand for swimwear in China will grow at an above-average rate. In general, the sporting goods sector is predicted to get an above-average growth together with increasing health awareness. According to Euromonitor International, sales of sportswear in China are expected to grow to around RMB 281 billion by 2020, of which about RMB 20 to 30 billion will be spent on sports underwear. In total, an estimated value of RMB 170 to 180 billion of sportswear will be sold in the PR China in 2016. The sector is happy and looking forward to a growth of around 10% per annum.

Korean Sportwear Market with above-average Growth © Kunstzirkus/pixelio.de
13.06.2017

KOREAN SPORTSWEAR MARKET WITH ABOVE-AVERAGE GROWTH

  • Korean sportswear market with above-average growth
  • International companies expand / Brand awareness boosts consumption

Seoul (GTAI) - While consumption in Korea (Rep.) is generally weak, some segments show relatively high growth rates. Sales of sportswear have risen steadily over the past few years and are likely to rise in the future. Great sport events and the enthusiasm of the Koreans for prestige items are driving the segment, of which international companies benefit also. The market for outdoor clothing, on the other hand, has already reached its peak.

  • Korean sportswear market with above-average growth
  • International companies expand / Brand awareness boosts consumption

Seoul (GTAI) - While consumption in Korea (Rep.) is generally weak, some segments show relatively high growth rates. Sales of sportswear have risen steadily over the past few years and are likely to rise in the future. Great sport events and the enthusiasm of the Koreans for prestige items are driving the segment, of which international companies benefit also. The market for outdoor clothing, on the other hand, has already reached its peak.

The sportswear market in Korea (Rep.) is developing dynamically. According to estimates by the market research institute Samsung Design Net, the segment premium sportswear reached a growth of Won 4.8% to 6.6 billion in 2016, (circa EUR 5.1 billion, 1 EURO = roughly 1.284 Won, - in the yearly average of 2016). As a result of this positive development, more and more international companies are pushing on the Korean market, thereby expanding the range of goods available for local customers. So far, a large proportion of orders has been sold via large international shopping portals. In the future, the local presence will gain in importance.

International companies are pushing on the market

The American manufacturer Under Armour started direct sales in 2017 with its first own store in Korea (Rep.). In January, after Dependance in Shanghai the company opened its worldwide second largest store in the nobel part Gangnam in Seoul. So far Under Armor had operated its sales mainly through smaller stores in partnership with a Korean retailer. For this reason four additional flagship stores as well as numerous shop-in-shops are to be implemented in during the year of 2017.

But other sector companies are also attracted by the Korean market, such as Lululemon Athletica, a Canadian company specializing in apparel for yoga. Lululemon has opened its first Asian branch in Seoul in 2016. Meanwhile a second store has been opened in Seoul, a third store is to follow later in the year 2017.    

German companies are well positioned

The German company Adidas also was able to generate very good results in the past on the Korean market. Despite a sluggish economy and weak consumption, the company turnover in Korea (Rep.) rose by around 15% in 2016. According to media reports, Adidas predicts a sales upturn of around 10% for 2017.

According to Eddie Nixon, CEO of Adidas Korea in the daily newspaper "Korea Times", the growth in 2016 was reached due to a high demand among young consumers, children and streetwear. The turnover of Adidas in 2016 reached around Won 1 billion in nearly 800 shops around the country. Most of them are managed on a franchise basis. For the Korean market therefore can be said, the population is more active and fitnessoriented than in other Asian countries.

Puma, on the other side, concentrates in Korea (Rep.) in addition to football articles mainly on its female clientele, which accounts for about 55% of its sales. According to Puma CEO Rasmus Holm in the "Korea Herald", this percentage is expected to rise even further as the market for sportswear is increasingly fashion-conscious. Also the influence of the entertainment sector on the segment is becoming increasingly apparent, which is why Puma is cooperating with K-Pop stars in the marketing sector.

According to Holm, the sportswear market in Korea (Rep.) is in a good growth phase. In the short run Puma will primarily focus on optimizing its existing shops. In future, an expansion of the business will be envisaged also, although no figures or timetables have been mentioned. However, the Korean market is not easy. The environment and competition are highly competitive. In addition to numerous international sector companies, local competitors are also well positioned.

"Korean Wave" as a location factor

Representatives of companies also refer to the appeal effect of Korea (Rep.) itself on other Asian countries in a consequence of the so-called "Hallyhu" - the "Korean Wave" of TV series, music and fashion. Numerous consumers in the region orientate themselves on developments in Korea (Rep.); the country is regarded as an international trendsetter in the cultural segment. Fashion and brands that are successful here often spread with a short time delay throughout Asia.

A very positive effect on the local sporting goods and clothing market, Korea (Rep.) will get through the two major sports events of global importance which will happen within ten months. In May and June 2017, the FIFA U20 World Cup will take place in six cities in the country, including a participation of the German team. Manufacturers can present their products to a global audience as well as at the Olympic
winter games, which will be held in Pyeongchang from February 9th to 25th 2018.

Boom at outdoor clothing fizzles

The KOFOTI (Korea Federation of Textile Industries) is more critical about the sector's prospects and forecasts a declining sales trend for 2017. However, this is partly due to the fact that the Korean market for outdoor clothing has shown a declining rate following a boom in the beginning of the decade. Until 2014 the sales of outdoor clothing reached double-digit growth rates partly of more than 30%.

The market was driven by a growing sense of leisure and a great passion of the Korean people for hiking. Between 2005 and 2012, the number of sector enterprises jumped from 30 brands to around 170. However the growth rates have declined gradually since 2012 and the market is estimated to have stagnated at a volume of Won 7.4 billion in 2015, some sector companies have already suffered high sales losses in a double-digit range.

For 2016, there are still no concrete figures for the overall market, but different indicators point to declining sales. So the import of footwear fell by 41.5% in 2016, imports of clothing made out of felt, fleece and PVC went down by 21.7%, anoraks and wind jackets for men declined by 5.4%. According to media reports a number of companies are already withdrawing from this segment due to market saturation. Others are orienting towards expanding areas such as fitness, running sports accessories as well as for yoga and golf wear.

 

More information:
Korea Outdoor Sportwear
Source:

Alexander Hirschle, Germany Trade & Invest www.gtai.de

interzum2017 © Koelnmesse GmbH
02.05.2017

INTERZUM 2017: FROM UPCYCLING TO THE TINY HOUSE

  • Groundbreaking ideas

interzum is a unique platform for exciting new ideas and innovations: right on cue when the start of spring leaves its first traces in nature, the leading international fair for the furniture and interior construction industries' supplying sections also turned its attention to nature. From biomaterials and green innovations to upcycling, future home lifestyles were the talking point this month, with the other major theme being interzum's importance for design, interior decor and architecture.

  • Groundbreaking ideas

interzum is a unique platform for exciting new ideas and innovations: right on cue when the start of spring leaves its first traces in nature, the leading international fair for the furniture and interior construction industries' supplying sections also turned its attention to nature. From biomaterials and green innovations to upcycling, future home lifestyles were the talking point this month, with the other major theme being interzum's importance for design, interior decor and architecture.

"Upcycling" is one of the words to keep in the back of your head at interzum 2017. It refers to a kind of recycling where selected products are reused and, in the ideal scenario, new, high-quality materials for completely new products are produced. From paper and clothing to fabrics, almost anything that would otherwise end up in the rubbish can be reused with the right creative mindset. Upcycling isn't just fun; it helps to protect our environment. Resources circulate, and less waste is produced. What's more, we get a "new" product at a lower cost or no cost at all - a win-win situation. The special Circular Thinking event area at interzum will present ideas, products and manufacturers, and provide an overview of sustainable upcycling. It's also where visitors will find chairs made from biomaterials. Seats made from plant or vegetable waste? It may sound a little strange at first, but the idea is actually as simple as it is ingenious. After all, the raw materials are freely available in plentiful quantities and can be sustainably reused. The Zostera Stool by designer Carolin Pertsch, for example, is made from seagrass that is washed up on the coasts.

Natural materials and conscious use of resources will have an immense influence on how we live in the future, probably more so than ever before. The global population is constantly growing, and supplies of resources are dwindling. This is yet another good reason to visit the special Circular Thinking event area to find some inspiration. One organisation that has done just that is the American Hardwood Export Council (AHEC). Taking its inspiration from nature, the Workshop of Dreams shows just what can happen when American hardwoods are used creatively. interzum will present creative and surprising designs, including The Smile pavilion, a wooden installation.

So much sustainability and innovation should, of course, be rewarded, too. The Green Product Award is presented in 14 categories at the fair. True to its motto, "How will we live tomorrow?", it recognises exceptionally innovative and green products.

How we will live tomorrow is also a question that the Tiny House examines. Living space is becoming more and more expensive, and this is driving the search for solutions that can offer maximum comfort in a limited space. On an area of just 8 square metres that can be surveyed at a glance, the Tiny House is a home in miniature that provides everything you need for a space-saving life and more besides: the house is on wheels, so there are no limits to its mobility.

The special Mobile Spaces event area will also explore the immense impact of mobility on our lives. Cars, planes and ships mean that we are more mobile today than ever before. Designing for these mobile spaces calls for individual solutions because they have their own specific requirements. Surfaces, textiles and fittings will be presented in the event area as ideally suited examples of mobile furnishings, especially in caravans.

This year interzum will present a host of diverse ideas for designing future living spaces. This rich source of inspiration is something that many leading names value and appreciate, not least international architect Peter Ippolito. Professor Peter Zec of Red Dot is also keeping a close eye on current developments and industry trends, and spoke highly of the development of natural materials and how they can be combined with cutting-edge technology. To do justice to these innovations, the interzum award: intelligent material & design will be presented in Cologne.

And to make sure no innovations go undiscovered, Koelnmesse is committed to representing young companies at interzum. This initiative is supported by the German Federal Ministry for Economic Affairs and Energy's (BMWi) funding programme. Eligible companies can benefit from assistance with trade fair costs and have the opportunity to present their innovations and market them.

How we will design our future living spaces is the focus of this year's interzum. The world's leading trade fair provides the ideal platform for all kinds of groundbreaking innovations and will do much more than just start a conversation about tomorrow's worlds of interior design.

Koelnmesse is the world's top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include the LivingKitchen China/CIKB in Shanghai, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the network of the interior decorating industry, Koelnmesse offers direct access to relevant products, contacts, competence and events.

Further information: http://www.global-competence.net/interiors/ and http://www.ambista.com

 

ISPO Shanghai © Messe München GmbH
20.12.2016

ISPO SHANGHAI 2017 EXPANDS ITS RANGE OF PRODUCTS AND SERVICES

  • Sports Tech Asia: Messe München and the Organizer of ShanghaiTex Launch a New Trade Show

After its successful debut in 2015 and impressive growth this year, ISPO SHANGHAI will complement its product offer by the new trade show "Sports Tech Asia" in 2017. As a joint venture of Messe München and Adsale Exhibition Services, the event will take place simultaneously with ISPO SHANGHAI at the Shanghai New International Expo Centre (SNIEC) for the first time from July 6 to 8, 2017. Within the scope of this cooperation, ISPO SHANGHAI not only presents the finished products but also highly innovative production technologies and the future of manufacturing.

  • Sports Tech Asia: Messe München and the Organizer of ShanghaiTex Launch a New Trade Show

After its successful debut in 2015 and impressive growth this year, ISPO SHANGHAI will complement its product offer by the new trade show "Sports Tech Asia" in 2017. As a joint venture of Messe München and Adsale Exhibition Services, the event will take place simultaneously with ISPO SHANGHAI at the Shanghai New International Expo Centre (SNIEC) for the first time from July 6 to 8, 2017. Within the scope of this cooperation, ISPO SHANGHAI not only presents the finished products but also highly innovative production technologies and the future of manufacturing.

Klaus Dittrich, Chaiman and CEO of Messe München, expresses his contentment: “Innovative patterns, knitting techniques and fabrics are becoming increasingly important in sports fashion. By taking this step, ISPO SHANGHAI extends its future portfolio of products and services. The trade show underlines that it is not only textiles that are becoming increasingly smart and networked but also the production procedures with a view in adjusting themselves that fulfills the growing requirements. Therefore, “Sports Tech Asia” is a genuine enrichment for every trade visitor, and we expect that the new technologies will have exciting synergy effects for ISPO SHANGHAI.”

The organizers of this event – Messe München and Adsale Exhibition Services – anticipate an exhibition space totaling 2,000 square meters in the first year. As a multi-segment trade show, ISPO SHANGHAI is primarily mapping the areas of Speed & Strength, Urban & Lifestyle and Nature & Elements. The product offer of "Sports Tech Asia" comprises, in particular, highly innovative machines and technologies for the manufacture of sports products, and will be connected to the clothing and textile segment of ISPO SHANGHAI. As a result, all areas will be on display in Shanghai, ranging from production to the product.

Every two years, Adsale Exhibition Services organizes the "ShanghaiTex" (International Exhibition on Textile Industry) trade show in Shanghai. With more than 1,200 exhibitors, this is one of the most important trade shows for textile machinery in Asia. In addition, Adsale is the organizer of "Chinaplas" (International Exhibition on Plastics and Rubber Industries), the world's second largest trade show for plastics, which can pride itself on more than 3,000 exhibitors. Therefore, Adsale enjoys optimum access to the manufacturers of the latest manufacturing technologies for sports fabrics and products.

ISPO SHANGHAI is growing

The new multi-segment trade show, which presents more than 450 brands under one roof, opened its gates for the first time in 2015. In 2016, ISPO SHANGHAI continued on its successful course, recording 470 companies, who represented some 500 brands, and 14,593 visitors. “Thanks to the new exhibition segment, we enlarge our target group and create additional growth opportunities”, states Klaus Dittrich. 
Further information on ISPO SHANGHAI is available at shanghai.ispo.com.

Get more information on Sports Tech Asia at www.SportsTechAsia.com

ISPO MUNICH 2017 © Messe München GmbH
23.08.2016

ISPO TEXTRENDS: TEXTILE TRENDS FOR FALL/WINTER 2018/2019

  • Trend preview for designers and product developers
  • Registration for ISPO TEXTRENDS 2017 available now
Together with trend experts, ISPO monitors influences, themes and colors that will shape fabric innovations for Fall/Winter 2018/2019. The textile trends are developed on the basis of these findings. They steer the work of designers and product developers and provide comprehensive predictions for future trend developments. Three megatrends focus on new market segments, the latest in functionality and the subject of sustainability. Companies wishing to showcase their products at ISPO TEXTRENDS can register now at www.textrends.ispo.com
 
ISPO is a renowned network for innovations. In combination with ISPO TEXTRENDS, it provides a platform for innovative fabrics and components in the textile sector.
  • Trend preview for designers and product developers
  • Registration for ISPO TEXTRENDS 2017 available now
Together with trend experts, ISPO monitors influences, themes and colors that will shape fabric innovations for Fall/Winter 2018/2019. The textile trends are developed on the basis of these findings. They steer the work of designers and product developers and provide comprehensive predictions for future trend developments. Three megatrends focus on new market segments, the latest in functionality and the subject of sustainability. Companies wishing to showcase their products at ISPO TEXTRENDS can register now at www.textrends.ispo.com
 
ISPO is a renowned network for innovations. In combination with ISPO TEXTRENDS, it provides a platform for innovative fabrics and components in the textile sector. Just recently the summer event was successfully launched for the first time at ISPO SHANGHAI. The well-established ISPO TEXTRENDS winter event will follow at ISPO MUNICH from February 5–8, 2017. Companies wishing to showcase their products at ISPO TEXTRENDS can register now at www.textrends.ispo.com. Which products can be entered in the race? Do they meet the expectations of the judging panel? The textile trends provide initial pointers and act as a guideline for participants when making their application. The textile trends consider various factors, from consumer behavior to the global economic situation. They also incorporate the influences of film, music and art on the industry and your products. The result is three megatrends, upcoming color trends and five detailed textile trends. As part of this, ISPO provides an exclusive initial glimpse of the sportswear market for Fall/Winter 2018/2019.
 
A quick look at textile trends for Fall/Winter 2018/2019
 
Megatrends – Opportunity Knocks, Perpetual Emotion, Infinite Act
The three megatrends will influence the textiles of Fall/Winter 2018/2019, crossing over into the sports market:
 
Opportunity Knocks calls for a focus on new market opportunities. The outdoor and activewear sector is no longer solely confined to a niche market. It is an opportunity to successfully expand product ranges.
 
With the Perpetual Emotion trend, positivity and confidence take a stand against the ever-increasing doom and gloom in the world. This trend is spearheaded by the desire to explore boundaries and provide the ultimate functionality without compromising style. Consumers expect the latest in functionality, enhanced comfort and a feeling like no other they’ve experienced when they wear the garment.
 
Infinite Act focuses on the message of sustainability combined with a strong corporate responsibility both to the environment and the workforce. Nanotechnology and biomimicry continue to make a mark, while the chemical industry and manufacturers of functional fabrics focus on their environmentally-friendly approach.
 
Color spectrum for Fall/Winter 2017/2018
 
The colors for the Fall/Winter season 2018/2019 are forward-looking, optimistic and focused. This season the active color spectrum is shifting to a slightly more powdery look compared to the traditionally bright best-selling tones. Deep reds and dark berry tones compliment envisaged shades of green and orange, presenting a warm but invigorating color spectrum inspired by nature.
 
Textile trends: Sensory, Allegiance, Myriad, Paragon, Transmutation
Five textile trends reflect numerous influences from consumer behavior to the global economic Situation.
 
Trend 1 – Sensory. This trend is about enhancing performance through fit, touch and visual appeal. The functionality on offer is manifested in fabrics, finishes, trims and accessories. This covers featherlight base layers to super soft insulation and multi-functional outer shells. Sensory pushes the boundaries of technology and textile manufacturing. 
 
Trend 2 – Allegiance. This trend teams the benefits of natural fibers with the guaranteed performance of advanced synthetic fabrics. The result is an increase in hybrid blends. From manufacturers of natural and synthetic yarn to textile suppliers and finishing producers, everyone is striving to deliver more environmentally sustainable products and manufacturing processes. This also influences the appearance. 
 
Trend 3 – Myriad. This trend is aimed at incredibly lightweight products crammed full of multi-functionality, enabling popular basics to be spruced up into new generation must haves. The developments in this section give rise to highly intelligent products that create new agility and improved functionality for the consumer. 
 
Trend 4 – Paragon. Paragon is geared toward everyone who strives to be the best in winter sports – the fabrics, trims and accessories make for a winning performance. Protective aspects also feature in this trend, from core stability and reflective elements to tear resistance and shock absorption. 
 
Trend 5 – Transmutation. This trend brings about fabrics and trims that adapt to different situations, especially through prints and yarn combinations inspired by metamorphism. Visually and structurally stimulating, products in this sector are screaming for attention in a whole host of scenarios, ranging from high-level performance and fun with a hint of glamour. 
 
Companies wishing to showcase their products at ISPO TEXTRENDS can register now at www.textrends.ispo.com . The application deadline is Sunday, October 30, 2016. An international expert judging panel will then assess all of the submissions. The selected materials will be exhibited at ISPO MUNICH 2017 in Hall C2.
 
The latest ISPO TEXTRENDS app reveals the best fabrics and components for making sportswear—get your copy from the ISPO SHOP.
 
More information on ISPO TEXTRENDS is available at www.textrends.ispo.com and on Facebook: www.facebook.com/ispomunich
 
More information on textile trends is available on request from: stephanie.ledru@pascher-heinz.com