Textination Newsline

• Innovations for Indoor and Outdoor Applications

At the beginning of 2018, the textile company Schmitz-Werke GmbH & Co. KG, Emsdetten, was restructured. In order to be able to react more quickly and flexibly to the markets and their demands, the brands drapilux, swela and mobiltex have since been combined under Schmitz Textiles.

Managing Director of this legally independent company is Stefan Ruholl, who has been working for Schmitz-Werke for more than 30 years, answering the questions of Textination. In 1996 he became head of the finishing department, three years later head of production and development for the textile finishing division, in the beginning of 2000 technical director, and finally 2018 he took over the management of the business unit and of the company Schmitz Textiles.

Schmitz Textiles is a family business that has been offering textile solutions for indoor and outdoor applications for more than 90 years. If you had to introduce yourself in 100 words to someone who doesn't know the company, what makes you unique?
As an almost fully integrated manufacturer in Germany, we have advantages that many other market players are likely to envy. We can respond flexibly, technically and with good service to the needs of our customers. Under the drapilux brand, we distribute intelligent design textiles for the contract sector, outdoor and sun protection fabrics under the swela brand and textiles for the automotive segment under the still young label mobiltex. All brands benefit from the broad know-how in production and product development. A few years ago, Germany as production location may have been regarded more negatively as a pure cost factor, but today we see this as valued by our partners as a clear strategic advantage.

In which product areas do market and partners particularly challenge you?
And with which product innovations in the field of technical textiles do you think you can move most?
In each of our fields of activity, we are confronted with comprehensive challenges. At drapilux, for example, we have to meet strict safety requirements in the context of fire protection certifications for the use of our materials on cruise ships and have invested massively in this subject. The sun protection sector is characterized by high demands on color and light fastness combined with optimum resilience - here we were able to gain a major technological advantage with the change from acrylic to polyester qualities years ago.
With the new, award-winning development of our convertible top fabric for mobiltex, also based on polyester, we were able to realize product properties that are completely new in this form in this segment.

For which socially relevant topics do you see particularly great need for innovation in the upcoming 10 years
and what is your assessment that the textile industry will be able to offer solutions with its products?
When we look at the next ten years, then it is surely the topic of sustainability that is already omnipresent today. At the moment we are living in a phase where we want sustainable products on the one hand, but, on the other hand, the willingness to pay higher prices for them is not yet pronounced and people tend towards staying with conventional products. This will change. Sustainable products from companies that really live sustainability in the dimensions of ecology, economy and society will win the race. The textile industry offers the best conditions to turn this vision into reality - albeit under investment in production and research and development.

Today, product and technology innovations mean to a large extent digitalization of production and business processes.
New business models often aim at verticalization and demand the path to batch size 1 - what does this mean for Schmitz Textiles?
For an industrial company with a B2B focus, such as Schmitz Textiles, "batch size 1" must be answered with a certain bandwidth. However, in principle, this topic is not new to us, for example in yarn dyeing, we can couple micro-installations for larger batches - and conversely control correspondingly smaller batches through our process chain. In the digital printing sector for the contract business, we are very individually and customer-oriented positioned with a minimum quantity of 25 meters. For our sister company and customer markilux we are supplier for their "Color on Demand" offer for the individual awning cloth with a choice of 1625 RAL colors. With an industrial production scale, you can hardly get much closer to "lot size 1".

To break new ground means decisiveness, overcoming fears - and with that the courage to fail. Not every project can succeed.
Which entrepreneurial decision are you particularly happy about having made it in retrospect?
If we look further back, about ten years ago, the decision to invest in digital printing and to build up know-how and our own production capacities was the right one. Having passed through these learning curves enables us today to expand our offer into the outdoor market without major problems. We are currently more convinced than ever that by entering the automotive segment with the still young mobiltex brand, we have established a new, important keystone for the long-term future of Schmitz Textiles.

The textile industry has been growing steadily worldwide for decades. The consumption of chemical and textile fibres more than quadrupled between 1975 and 2016. In terms of sustainability, there is, to put it mildly, a mixed feedback for our industry.
What is Schmitz Textiles concentrating on in order to fulfil their social responsibility?
If textiles are produced exclusively in Germany, the regulatory framework already requires a certain sustainable orientation. But of course, there is also room for maneuver. In order to meet the high demands of a sustainable and environmentally friendly production, we operate a very high expenditure. For example, all dyestuffs and textile auxiliaries are first checked for compliance with laws and regulations and for environmental and occupational safety aspects before they are used in-house. In addition, voluntary measures were implemented in the area of production long before legislation came into force, such as regenerative thermal post-combustion for the post-treatment of process exhaust air from finishing plants. This ensures that no harmful emissions are caused by exhaust air, waste water or noise. Many projects have also been successfully implemented for energy recovery from process waste water and process exhaust air. All process waste is either returned to the production workflow, recycled or professionally disposed of. A contribution to environmental protection, that should not be underestimated, is the use of synthetic fibres (here: polyester), which can be modified with much less chemicals than natural fibres and are much more durable.
 
The next Techtextil is just around the corner. What are your expectations at the Frankfurt trade fair?
We are a young but at the same time an almost 100-year-old company, having emerged from the corporate reorganization of Schmitz-Werke GmbH + Co. KG on January 1, 2018. Consequently, we are exhibiting for the first time as Schmitz Textiles GmbH + Co KG with our three brands mobiltex, swela and drapilux. We want to present ourselves as a textile competence center. However, the automotive textiles theme will be somewhat in the foreground. We are exhibiting a complete convertible roof with our mobiltex 388 soft top fabric, which was nominated for the German Innovation Award 2019 by the German Design Council, and we are confident that we may accept an award at the end of May.

Hardly any other industry combines technology and design so skilfully as the industry for roller shutters, doors/gates and sun protection systems. The visitors of R+T 2018 in Stuttgart can see this for themselves when the new awning cloth collections are presented.

The products and services being showcased from 27 February to 3 March 2018 in a total of ten exhibition halls at R+T in Stuttgart also impress with a high level of innovation. The exhibiting companies have also managed to focus on innovation particularly in the area of awning cloths. For instance, the visitors can look forward to the new awning cloth collections which are on show at the trade fair.

"The collection changes every five years, this time in the R+T year. As a result, there will be all sorts to see in this segment at the world's leading trade fair for roller shutters, doors/gates and sun protection systems, whereby outdoor living spaces can be designed stylishly and sustainably", states Wolfgang Rudorf-Witrin, President of the ITRS (Industrial Association for Technical Textiles, Roller Shutters and Sun Protection). During the development of the design a lot of importance was attached to the users' comfort with the awning cloths and there is something available for virtually every requirement.

Fresh from the think tank
With the new collection Sattler not only appeals to the visual senses of customers, but other senses too. "With Lumera 3D Surface it has been possible to introduce genuine and also perceptible structures to the cloth for the first time", explains Markus Szotrell, President of Sattler Germany. This effect is achieved by now inserting the Clean Brilliant Acrylic yarn (CBA) into the thread in combination with the staple fibre yarn. The colour concept of the new collection is an extract of the current colour trends from all areas of the immediate living space. "Near-natural, monochrome colours, i.e. colours of earthy, stony and metallic shades, are having more and more of an impact", adds Markus Szotrell. In surfaces such as gold, chrome, limestone, marble or granite, there are enough patterns to show this new colour which according to the colour analyses by Sattler is bang on trend. Markus Szotrell: "That's why we decided on the name Lumera 3D Surface."

Parà also has a new collection ready for R+T 2018 in Stuttgart. "The Tempotest collection contains over 500 variants and includes historical evergreens as well as brand new textile concepts never seen before", reports Matteo Parravicini, member of the Executive Board at Parà. For example, for the fabric "wild silk" the focus is on natural irregularity, whereas the "lifestyle" fabric knows how to convince with its complex textile structure. "The market is becoming increasingly complex and we have responded with a broad offer of over 140 plain colours", adds Matteo Parravicini.

Dickson completely changed its focus for the development of the new collection.
"Previously collections were directed more on what happened yesterday, now the focus is on what will be", explains Lars Rippstein, President of Dickson-Constant. This realignment consciously focuses on the significance of plain colour shades. "These findings are based on the first-ever comprehensive and representative consumer study", reports Lars Rippstein. The new collection arrangement is design-oriented and a total of three areas were created. "Graphic" contains pastel and structured plain colours as well as subtle stripes and graphic jacquard patterns. "Colour" represents natural green, sunny yellow and fiery red shades in tone-in-tone stripe patterns. Lars Rippstein: "With the "Essential" palette we show diverse designs in six different colour ranges: grey, green, blue, red and pink, yellow and orange, as well as beige and brown. On the whole the collection is more modern and we are convinced that our partners will be successfully positioned with it."

Overview of trends
The visitors of R+T 2018 in Stuttgart can already look forward to a broad range of designs with which they can impress and inspire their own customers. With the new awning cloth collections it is easy to find the right cloth for every requirement and thus set standards in the outdoor area both in terms of quality and design orientation - including a comfort factor.