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ISPO TREND REPORT (c) Messe München GmbH
28.01.2020

ISPO: SPORT BECOMES A SYNONYM FOR HEALTH

TREND REPORT

  • Winter sports trends for 2020/2021
  • The winter sports industry is increasingly focusing on sustainability
  • ISPO Munich (January 26 to 29) to showcase next season’s products

Health will be one of the next decade’s megatrends. The sports industry is, for its part, one of the growth drivers, not least because society now views fitness as a synonym for health. In the future, athleticism will have an ever greater bearing on our everyday lives.

TREND REPORT

  • Winter sports trends for 2020/2021
  • The winter sports industry is increasingly focusing on sustainability
  • ISPO Munich (January 26 to 29) to showcase next season’s products

Health will be one of the next decade’s megatrends. The sports industry is, for its part, one of the growth drivers, not least because society now views fitness as a synonym for health. In the future, athleticism will have an ever greater bearing on our everyday lives.

“Medical fitness” refers to ensuring both a sporty lifestyle and the right medical care tailored to the individual needs. Winter sports are also set to assume a challenging yet important role in the future as a vehicle for teaching values within society. Veit Senner, Professor of Sports Equipment and Sports Materials at the Technical University of Munich, says: “Sports must be used as an emotional Trojan Horse for teaching skills and in particular for teaching values.”

There are also other challenges that will need to be faced in the next few years: Children and adolescents need to be encouraged to lead more active lifestyles and our aging population needs to be kept fit and mobile for as long as possible. Senner believes that winter sports could hold the key for today’s youth: “We need to demonstrate the kinds of educational content and values that can be taught through sports.” Attractive products and services therefore need to be created for children. The latest winter sports trends and pro ducts will be showcased at ISPO Munich from January 26 to 29.

Textile manufacturers are giving the winter sports industry an eco-boost
Swedish label Klättermusen impressed the ISPO Award jury so much with its first fully compostable down jacket “Farbaute” that they named it the Gold Winner in the Outdoor category and the winner of the ISPO Sustainability Award.

The first 100% biodegradable down jacket biologically decomposes on the compost heap after around three months (all apart from the zippers and a few snap fasteners which can be removed and reused).

When washed it does not release any microplastics into the environment. Norwegian clothing manufacturer Helly Hansen is launching a new membrane technology for winter 2020/2021 which can be produced without any additional chemicals. The microporous Lifa Infinity membrane is made using a solvent-free process and, together with a water-repellent Lifa outer material, provides extremely impressive protection from the elements. Helly Hansen’s new Lifa Infinity Pro technology also uses the spinning jet dyeing process whereby the color pigments are already injected during the fiber production process. This can save up to 75% water. What’s more, no harmful wastewater is produced.

The winter sports industry is increasingly focusing on sustainability
“The really big trend is for biopolymer fabrics and materials,” says Senner. “The idea is to replace the many different types of plastics that are used in the sports industry with biopolymers.” Together with his team, he is working hard to conduct in-depth research in both areas. This is a trend which French ski brand Rossignol has also identified, whereby it has focused on the use of raw and recycled materials for the production of its new Black Ops Freeride skis. The Black Ops Sender TI model was crowned the winner in its category by the ISPO Award jury.

Alpina Sports is also exploring new ecological avenues and launching a completely sustainable back protector made from 100% sheep’s wool, obtained exclusively from sheep in Switzerland and Norway. The back protector, which consists of three layers of pressed sheep’s wool, meets the standards for protection class 1 and boasts all the impressive properties that the natural material has to offer: In icy temperatures it remains supple, can both warm and cool the wearer, and is odorless. The ISPO Award jury chose Alpina Sports’ “Prolan Vest” as the “Product of the Year”* in the Snowsports Hardware category.

Swedish label Spektrum uses plant-based polymers made from castor oil as well as corn and recycled polyester for its ski and snowboard goggles. The ISPO Award jury was extremely impressed with both the ecological aspects and the execution and named the “Östra Medium” model the Gold Winner.

ISPO MUNICH 2017 © Messe München GmbH
23.08.2016

ISPO TEXTRENDS: TEXTILE TRENDS FOR FALL/WINTER 2018/2019

  • Trend preview for designers and product developers
  • Registration for ISPO TEXTRENDS 2017 available now
Together with trend experts, ISPO monitors influences, themes and colors that will shape fabric innovations for Fall/Winter 2018/2019. The textile trends are developed on the basis of these findings. They steer the work of designers and product developers and provide comprehensive predictions for future trend developments. Three megatrends focus on new market segments, the latest in functionality and the subject of sustainability. Companies wishing to showcase their products at ISPO TEXTRENDS can register now at www.textrends.ispo.com
 
ISPO is a renowned network for innovations. In combination with ISPO TEXTRENDS, it provides a platform for innovative fabrics and components in the textile sector.
  • Trend preview for designers and product developers
  • Registration for ISPO TEXTRENDS 2017 available now
Together with trend experts, ISPO monitors influences, themes and colors that will shape fabric innovations for Fall/Winter 2018/2019. The textile trends are developed on the basis of these findings. They steer the work of designers and product developers and provide comprehensive predictions for future trend developments. Three megatrends focus on new market segments, the latest in functionality and the subject of sustainability. Companies wishing to showcase their products at ISPO TEXTRENDS can register now at www.textrends.ispo.com
 
ISPO is a renowned network for innovations. In combination with ISPO TEXTRENDS, it provides a platform for innovative fabrics and components in the textile sector. Just recently the summer event was successfully launched for the first time at ISPO SHANGHAI. The well-established ISPO TEXTRENDS winter event will follow at ISPO MUNICH from February 5–8, 2017. Companies wishing to showcase their products at ISPO TEXTRENDS can register now at www.textrends.ispo.com. Which products can be entered in the race? Do they meet the expectations of the judging panel? The textile trends provide initial pointers and act as a guideline for participants when making their application. The textile trends consider various factors, from consumer behavior to the global economic situation. They also incorporate the influences of film, music and art on the industry and your products. The result is three megatrends, upcoming color trends and five detailed textile trends. As part of this, ISPO provides an exclusive initial glimpse of the sportswear market for Fall/Winter 2018/2019.
 
A quick look at textile trends for Fall/Winter 2018/2019
 
Megatrends – Opportunity Knocks, Perpetual Emotion, Infinite Act
The three megatrends will influence the textiles of Fall/Winter 2018/2019, crossing over into the sports market:
 
Opportunity Knocks calls for a focus on new market opportunities. The outdoor and activewear sector is no longer solely confined to a niche market. It is an opportunity to successfully expand product ranges.
 
With the Perpetual Emotion trend, positivity and confidence take a stand against the ever-increasing doom and gloom in the world. This trend is spearheaded by the desire to explore boundaries and provide the ultimate functionality without compromising style. Consumers expect the latest in functionality, enhanced comfort and a feeling like no other they’ve experienced when they wear the garment.
 
Infinite Act focuses on the message of sustainability combined with a strong corporate responsibility both to the environment and the workforce. Nanotechnology and biomimicry continue to make a mark, while the chemical industry and manufacturers of functional fabrics focus on their environmentally-friendly approach.
 
Color spectrum for Fall/Winter 2017/2018
 
The colors for the Fall/Winter season 2018/2019 are forward-looking, optimistic and focused. This season the active color spectrum is shifting to a slightly more powdery look compared to the traditionally bright best-selling tones. Deep reds and dark berry tones compliment envisaged shades of green and orange, presenting a warm but invigorating color spectrum inspired by nature.
 
Textile trends: Sensory, Allegiance, Myriad, Paragon, Transmutation
Five textile trends reflect numerous influences from consumer behavior to the global economic Situation.
 
Trend 1 – Sensory. This trend is about enhancing performance through fit, touch and visual appeal. The functionality on offer is manifested in fabrics, finishes, trims and accessories. This covers featherlight base layers to super soft insulation and multi-functional outer shells. Sensory pushes the boundaries of technology and textile manufacturing. 
 
Trend 2 – Allegiance. This trend teams the benefits of natural fibers with the guaranteed performance of advanced synthetic fabrics. The result is an increase in hybrid blends. From manufacturers of natural and synthetic yarn to textile suppliers and finishing producers, everyone is striving to deliver more environmentally sustainable products and manufacturing processes. This also influences the appearance. 
 
Trend 3 – Myriad. This trend is aimed at incredibly lightweight products crammed full of multi-functionality, enabling popular basics to be spruced up into new generation must haves. The developments in this section give rise to highly intelligent products that create new agility and improved functionality for the consumer. 
 
Trend 4 – Paragon. Paragon is geared toward everyone who strives to be the best in winter sports – the fabrics, trims and accessories make for a winning performance. Protective aspects also feature in this trend, from core stability and reflective elements to tear resistance and shock absorption. 
 
Trend 5 – Transmutation. This trend brings about fabrics and trims that adapt to different situations, especially through prints and yarn combinations inspired by metamorphism. Visually and structurally stimulating, products in this sector are screaming for attention in a whole host of scenarios, ranging from high-level performance and fun with a hint of glamour. 
 
Companies wishing to showcase their products at ISPO TEXTRENDS can register now at www.textrends.ispo.com . The application deadline is Sunday, October 30, 2016. An international expert judging panel will then assess all of the submissions. The selected materials will be exhibited at ISPO MUNICH 2017 in Hall C2.
 
The latest ISPO TEXTRENDS app reveals the best fabrics and components for making sportswear—get your copy from the ISPO SHOP.
 
More information on ISPO TEXTRENDS is available at www.textrends.ispo.com and on Facebook: www.facebook.com/ispomunich
 
More information on textile trends is available on request from: stephanie.ledru@pascher-heinz.com