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Photo: Walmart Inc.
15.01.2024

What is a Virtual Fitting Room? Advantages and Early Adopters

One of the major concerns of online shopping is a consumer’s inability to touch, feel and experience products. This concern is more problematic for fashion products, when the right fit is critical for purchase decisions. Virtual Fitting Room (VFR), a technology that allows consumers to test size and fit without having to try clothing on themselves, eases this concern.

What is a Virtual Fitting Room (VFR)?
A Virtual Fitting Room (VFR) is a function that shows and visualizes a shopper’s outfit without physically trying on and touching items. VFR utilizes Augmented Reality (AR) and Artificial Intelligence (AI). By using AR for VFR, a webcam scans the body shape of shoppers and creates a 360-degree, 3D model based on their body shape.

One of the major concerns of online shopping is a consumer’s inability to touch, feel and experience products. This concern is more problematic for fashion products, when the right fit is critical for purchase decisions. Virtual Fitting Room (VFR), a technology that allows consumers to test size and fit without having to try clothing on themselves, eases this concern.

What is a Virtual Fitting Room (VFR)?
A Virtual Fitting Room (VFR) is a function that shows and visualizes a shopper’s outfit without physically trying on and touching items. VFR utilizes Augmented Reality (AR) and Artificial Intelligence (AI). By using AR for VFR, a webcam scans the body shape of shoppers and creates a 360-degree, 3D model based on their body shape.

AI further operates VFR by using algorithms and machine learning to design a full-body 3D model of a shopper standing in front of the camera. A combination of AR and AI technology allows VFR to place items on real-time images as a live video so that customers can check the size, style and fit of the products they’re considering purchasing.

Shoppers can try on clothes and shoes at home without visiting a physical store. In order to do this, customers need to first make sure they have the right settings on their phone. Then, they download a brands’ mobile applications with the Virtual Fitting Room function or visit apparel brands’ websites that support this VFR function and upload a photo of their body shape. Some brands allow a customer to create an avatar using their body shape to test out the fashion items virtually, instead of uploading a photo of themselves.

How does using a Virtual Fitting Room benefit fashion retailers?

  • Provides a convenient shopping experience
    Research conducted by the National Retail Federation in 2020 stated that 97% of consumers have ended a shopping trip or stopped searching for the item they had in mind because the process was inconvenient.
    Shoppers surveyed not only said that in-person shopping was inconvenient but that online shopping felt even more inconvenient to them.
    VFR eliminates all of these processes. Shoppers can walk over to the VFR and see what the clothes look like quickly without needing to change them.
     
  • Overcomes the limitations of online shopping
    As of 2017, 62% of shoppers preferred to shop at physical apparel stores because they could see, touch, feel and experience products. This was a major problem that online shopping could not overcome.
    VFR solves this problem effectively. According to a Retail Perceptions Report, about 40% of buyers said they would be willing to pay more if they could experience the product through AR technology. By incorporating new technologies, VFR makes shopping fun and offers a personalized shopping experience to customers, which can attract more people to online channels.
     
  • Reduces the return rate
    High return rates are a big administrative headache for fashion brands. Moreover, it threatens to cut into the profits of fashion brands if they offer free returns. 30% of the return rate in e-commerce fashion shopping is due to purchases of small-sized products, and another 22% happens due to purchases of too large-sized products.
    However, VFR alleviates this problem. Whether in store or online, people can check the fit and size of items without having to wear them themselves.

Which brands are already using Virtual Fitting Room (VFR) technology?
Gucci

Gucci is the first luxury brand which adopted VFR. They partnered with Snapchat to launch an augmented reality shoe try-on campaign. It created a virtual lens that superimposed and overlaid a digital version of the shoe on the shopper’s foot when the foot was photographed using a cell phone camera.

Along with the Shop Now button, which guides shoppers to its online store, Gucci achieved 18.9 million Snapchat users and reported positive return on ad spend, which is a marketing metric that measures the amount of revenue earned on all dollars spent on advertising from this campaign.

Otero Menswear
Otero Menswear is a brand focused on apparel for men shorter than 5’10” (1,78 m). Otero added VFR software to its online store to provide perfect fitting sizes to its customers. First, it asks customers four quick questions about their height, leg length, waist size and body type. Then, it offers a virtual avatar corresponding with the answers. Shoppers then use this avatar to see how different sizes of Otero clothing would look on them.
 
Walmart
In May 2021, Walmart announced that they plan to acquire Zeekit, a virtual fitting room platform, to provide enhanced and social shopping experiences for customers during the pandemic.

When customers upload pictures of themselves and enter their body dimensions, Zeekit builds a virtual body and then customers can dress it accordingly. Customers will simply post their photos or choose virtual models on the platform that represent the best fitting of their height, body and skin tone. Shoppers can even share their virtual clothes with others to get various opinions. Walmart brings a comprehensive and social experience to digital shopping for customers through this acquisition of VFR.

According to research by Valuates Reports, it is expected that sales of the global virtual fitting room market will grow to $6.5 million by 2025. By adopting VFR, consumers will be able to experience convenience in an advanced shopping environment. At the same time, fashion retailers will be able to increase online sales and reduce return rates by offering customers personalized online shopping experiences using VFR technology.

Source:

Heekyeong Jo and B. Ellie Jin
This article was originally published by members of the Wilson College of Textiles’ Fashion Textile and Business Excellence Cooperative.

JUMBO-Textil production © JUMBO-Textil GmbH & Co. KG
28.11.2023

JUMBO-Textil: "For us, leadership means team development."

With its high-quality technical narrow textiles, JUMBO-Textil stands for high-tech - whether woven, braided or knitted. As an elastic specialist and solution partner, the company develops and produces individual innovations for customers worldwide. The 70-strong team must be as diverse and flexible as the products it designs. Textination spoke to industrial engineer Carl Mrusek about the current challenges facing family businesses. Carl Mrusek, who has been Chief Sales Officer (CSO) at Textation Group GmbH & Co. KG, to which JUMBO-Textil belongs, for almost a year now, is in charge of strategic corporate development as well as other areas of responsibility.

 

With its high-quality technical narrow textiles, JUMBO-Textil stands for high-tech - whether woven, braided or knitted. As an elastic specialist and solution partner, the company develops and produces individual innovations for customers worldwide. The 70-strong team must be as diverse and flexible as the products it designs. Textination spoke to industrial engineer Carl Mrusek about the current challenges facing family businesses. Carl Mrusek, who has been Chief Sales Officer (CSO) at Textation Group GmbH & Co. KG, to which JUMBO-Textil belongs, for almost a year now, is in charge of strategic corporate development as well as other areas of responsibility.

 

"In a family business, tradition is the foundation, innovation is the way forward," they say. The image of family-run companies has changed significantly in recent years - old-fashioned values and outdated business concepts have given way to a strong corporate culture, a strong sense of regional responsibility and sustainable planning. How does JUMBO-Textil combine its corporate values and traditions with a contemporary management style?

Carl Mrusek: As a family business, there is a close bond between the employees and the company and vice versa; the continuity of human relationships is important and valuable. JUMBO-Textil also has a tradition of one thing in particular: contemporary corporate management, both technically and professionally, as well as in terms of management style and values. Especially in a family business, which is often managed by the same person for decades, it is crucial to question corporate values and management style and to promote change. A company that has been operating successfully internationally for almost 115 years must be adaptable. For us, reacting quickly to changes, even anticipating them and moving forward accordingly, is at the heart of smart business practices. The specialization in elastics in the 1920s is an example of the foresighted power of change, as is the strategically important turn to technical textiles in the 1970s. A recent example is the merger with vombaur under the umbrella of the Textation Group.

The most important thing in any company is its employees. We would not be able to attract and retain them with outdated traditions and working methods. For us, the focus is not on the company management, but on joint success, and in a complex world, this is usually the result of successful cooperation and not an announcement from the boss. Leadership clearly means setting and pursuing strategic goals, but today it also means team development. Finding the best people, bringing them together and motivating them to achieve the goal.

 

Team spirit and vision development: How do you achieve this at JUMBO-Textil?

Carl Mrusek: As a team! JUMBO-Textil has systematically expanded its management team. In addition to the Managing Director, our CEO Andreas Kielholz, the Chief Operational Officer Patrick Kielholz, the Chief Financial Officer Ralph Cammerath, the Chief Technology Officer Dr. Sven Schöfer and myself as Chief Sales Officer work here. This shows that we are convinced of the idea of cooperation: We also work together on corporate development and strategic issues. The same applies to the individual teams - in organizational specialist teams or in interdisciplinary project teams. The tasks for which we are responsible may be different, but each is equally important.

 

Is that why you start the introduction of contact persons on your website with the Junior Sales Manager? And the C-level representatives are at the end?

Carl Mrusek: Yes, all JUMBO-Textil heads are the head of the company for us. All JUMBO-Textil faces represent the company. This is also reflected in the order of the contact persons on the website. Visitors should be able to quickly find the person who can help them and not find out who runs the company. That's what the legal notice is for. (laughs)

 

What is JUMBO-Textil's mission statement and vision for the future, and what needs to change in order to achieve this vision?

Carl Mrusek: We are currently working on the strategic direction of the Textation Group, which JUMBO-Textil GmbH & Co. KG and vombaur GmbH & Co. KG are part of. In this context, we have developed the Group's corporate vision and mission and updated our mission statement. This serves as a foundation for strategy development and is only sustainable if employees are involved in this process through surveys and workshops. I don't want to give too much away yet, but this much is already clear: strong teams, the right people in the right place, taking responsibility at all levels, sustainability as the basis for innovation - these will be the four cornerstones. You can already see from this: To achieve our vision, we cannot flip a switch. We must always remain open to change, always new - from product development to personnel recruitment. But as I said, we have a tradition of doing this.

 

JUMBO-Textil is not an industry specialist, but combines expertise for demanding high-tech narrow textiles. Who is in charge of challenging customer projects - do you decide in a team or rather top-down, where is the responsibility for an order placed?

Carl Mrusek: As a team, we decide which projects to implement and how to prioritize them. The corporate strategy determines the "direction of travel". In addition to the sales side, the development side of new projects also plays a decisive role. I therefore coordinate intensively with Dr. Sven Schöfer (CTO) and his team, as the focus here is on the technical development and implementation of our products. In the end, project processing is always a team effort between Sales and Development in close cooperation with Production..

 

Between above-standard pay, a 4-day week and the much-vaunted work-life balance in the current situation on the job market, companies are more likely to be in the position of applicants than vice versa. What are you doing to remain attractive as an employer for new colleagues? And how do you keep the enthusiasm of your skilled employees at a consistently high level?

Carl Mrusek: An important approach for us is education. Training young people and proving to them during their apprenticeship: JUMBO-Textil is your place to be. We therefore already start recruiting skilled workers through our school visits and school internships. As a state-of-the-art company, we offer an attractive salary level and a pleasant and healthy working environment.

Applicants today also often want to organize their working hours and work arrangements individually and flexibly, for a variety of reasons. With modern working models and thanks to our ongoing progress in digitalization, we support them wherever possible. People also want to work for a company that they can identify with. Environmental and climate protection are just as important to our employees and applicants as social standards in our supply chain. The fact that we have set ourselves ambitious goals with our sustainability strategy and are consistently pursuing them with firmly scheduled steps - our climate-neutral energy generation is a concrete example that has already been implemented. Furthermore, we vigorously encourage our business partners to respect human and employee rights and are committed to the Code of Conduct of the German textile and fashion industry. All of this helps us to recruit staff.

 

What larger, more capital-intensive companies can partially make up for with financial resources, SMEs have to manage through agility and adaptability - especially in situations of crisis. To what extent are these requirements also reflected in your organizational structure and the requirements profile for employees?

Carl Mrusek: Exactly, that is the advantage that family businesses have over large corporations: We can make decisions quickly and react on a daily basis if necessary. Hierarchies are flat and coordination processes are short. An exciting suggestion doesn't have to be prepared by agencies and coordinated across several levels before it is approved by the management and can be implemented. The go-ahead can also come immediately over lunch: "Great idea, we'll do it." In a corporate group, this fails because only very few employees have the opportunity to have lunch with the management. - And we only talk about business in exceptional cases. Most of the time, the break is about family, the weather, sports and leisure plans - lunch topics, in other words. - We need responsible team players who are willing to make a change. People who work with others on an equal footing, who are committed to the company and its goals with drive and expertise and who are keen to try new things.

 

It now takes much more than a fruit basket and a gym to motivate current and potential employees. Working in a meaningful way and participating in a climate-friendly transformation is particularly important to many people. What does JUMBO-Textil do specifically to not just quote SDGs in a statement, but to live them in everyday company life?

Carl Mrusek: We have set ourselves a specific climate target: By 2035, our administrative and production operations at our headquarters will be climate-neutral. Realistic steps have been defined to achieve this. We have already achieved an important interim goal: at our headquarters in Sprockhövel, we only use green electricity from the sun, wind and water. We offset the unavoidable emissions for our heat generation with CO2 compensation services. We are also developing more and more products from recyclable and recycled materials. Our vehicle fleet is currently being converted to purely electric or hybrid models.

 

Diversification and internationalization are part of every corporate strategy these days. But what do these terms mean for the management style of a medium-sized company in Sprockhövel? Do you consciously build interdisciplinary international teams?

Carl Mrusek: We live in a hyper-diverse society. This is also reflected in our company. Our teams consist of people with different international backgrounds, without us having to actively control this. The age structure is now also very mixed. We see the different perspectives as an asset, an opportunity and a success factor. We - and that ultimately means our customers and their projects - benefit from the variety of perspectives that flow into our solutions. As with many companies in the technical textiles sector, the proportion of women in some teams is still somewhat unbalanced. However, it is fortunately increasing steadily.

 

Generational change and succession planning are core issues for family-run companies. How important is it for JUMBO-Textil to professionalize its management team and to what extent is the company open to external specialists and managers?

Carl Mrusek: A company that closes its doors to external specialists and managers is also closing a door to success. That would be foolish. At JUMBO-Textil, we try to combine and balance the close ties, personal continuity and flexibility of a family-run company, the passion and innovative spirit of a start-up and the solidity and financial strength of a group. With Patrick Kielholz as COO, the next generation of the family is represented at management level, as is the external view and the diversity of perspectives provided by the other new members at C-level. The Textation Group, which also includes Patrick Kielholz's brother Kevin Kielholz, supports the company and enables it to think and act bigger than medium-sized family businesses often do. JUMBO-Textil is an elastic specialist. And what distinguishes our product also distinguishes us as an organization. We span the advantages of a family business as well as those of a start-up and a group. If I may use the image of elasticity here and not stretch it too far. (laughs)

Carbon U Profil (c) vombaur GmbH & Co. KG
19.09.2023

"After all, a spaceship is not made off the peg."

Interview with vombaur - pioneers in special textiles
Technical narrow textiles, custom solutions, medium-sized textile producer and development partner for filtration textiles, composite textiles and industrial textiles: vombaur. Digitalisation, sustainability, energy prices, pioneering work and unbroken enthusiasm – Textination spoke to two passionate textile professionals: Carl Mrusek, Chief Sales Officer (CSO), and Johannes Kauschinger, Sales Manager for Composites and Industrial Textiles, at vombaur GmbH, which, as well as JUMBO-Textil, belongs to the Textation Group.
 

Interview with vombaur - pioneers in special textiles
Technical narrow textiles, custom solutions, medium-sized textile producer and development partner for filtration textiles, composite textiles and industrial textiles: vombaur. Digitalisation, sustainability, energy prices, pioneering work and unbroken enthusiasm – Textination spoke to two passionate textile professionals: Carl Mrusek, Chief Sales Officer (CSO), and Johannes Kauschinger, Sales Manager for Composites and Industrial Textiles, at vombaur GmbH, which, as well as JUMBO-Textil, belongs to the Textation Group.
 
If you look back at your history and thus to the beginnings of the 19th century, you will see a ribbon manufactory and, from 1855, a production of silk and hat bands. Today you produce filtration textiles, industrial textiles and composites textiles. Although you still produce narrow textiles today, the motto "Transformation as an opportunity" seems to be a lived reality at vombaur.
 
Carl Mrusek, Chief Sales Officer: Yes, vombaur has changed a few times in its almost 220-year history.  Yet the company has always remained true to itself as a narrow textiles manufacturer. This testifies to the willingness of the people in the company to change and to their curiosity. Successful transformation is a joint development, there is an opportunity in change. vombaur has proven this many times over the past almost 220 years: We have adapted our product portfolio to new times, we have built new factory buildings and new machinery, we have introduced new materials and developed new technologies, we have entered into new partnerships – as most recently as part of the Textation Group. We are currently planning our new headquarters. We are not reinventing ourselves, but we will go through a kind of transformation process with the move into the brand new, climate-friendly high-tech space.

 

Could you describe the challenges of this transformation process?
 
Johannes Kauschinger, Sales Manager for Composites and Industrial Textiles: A transformation usually takes place technically, professionally, organisationally and not least – perhaps even first and foremost – culturally. The technical challenges are obvious. Secondly, in order to manage and use the new technologies, appropriate expertise is needed in the company. Thirdly, every transformation entails new processes, teams and procedures have to be adapted. And finally, fourthly, the corporate culture also changes. Technology can be procured, expertise acquired, the organisation adapted. Time, on the other hand, cannot be bought. I therefore consider the greatest challenge to be the supply of human resources: In order to actively shape the transformation and not be driven by development, we need sufficient skilled workers.

 

Visiting your website, the claim "pioneering tech tex" immediately catches the eye. Why do you see your company as a pioneer, and what are vombaur's groundbreaking or pioneering innovations?

Carl Mrusek: With our unique machine park, we are pioneers for seamless circular woven textiles. And as a development partner, we break new ground with every order. We are always implementing new project-specific changes: to the end products, to the product properties, to the machines. It happens regularly that we adapt a weaving machine for a special seamless woven shaped textile, sometimes even develop a completely new one.
 
With our young, first-class and growing team for Development and Innovation led by Dr. Sven Schöfer, we repeatedly live up to our promise of "pioneering tech tex" by developing special textile high-tech solutions with and for our customers. At the same time, we actively explore new potentials. Most recently with sustainable materials for lightweight construction and research into novel special filtration solutions, for example for the filtration of microplastics. A state-of-the-art textile technology laboratory is planned for this team in the new building.

 

The development of technical textiles in Germany is a success story. From a global perspective, we manage to succeed with mass-produced goods only in exceptional cases. How do you assess the importance of technical textiles made in Germany for the success of other, especially highly technological industries?

Carl Mrusek: We see the future of industry in Europe in individually developed high-tech products. vombaur stands for high-quality, reliable and durable products and made-to-order products. And it is precisely this – custom-fit products, instead of surplus and throwaway goods – that is the future for sustainable business in general.

 

What proportion of your production is generated by being project-based as opposed to a standard range, and to what extent do you still feel comfortable with the term "textile producer"?

Johannes Kauschinger: Our share of special solutions amounts to almost 90 percent. We develop technical textile solutions for our customers' current projects. For this purpose, we are in close contact with the colleagues from our customers' product development departments. Especially in the field of composite textiles, special solutions are in demand. This can be a component for space travel – after all, a spaceship is not manufactured off the peg. We also offer high-quality mass-produced articles, for example in the area of industrial textiles, where we offer round woven tubulars for conveyor belts. In this sense, we are a textile producer, but more than that: we are also a textile developer.

 

In August, Composites Germany presented the results of its 21st market survey. The current business situation is viewed very critically, the investment climate is becoming gloomier and future expectations are turning negative. vombaur also has high-strength textile composites made of carbon, aramid, glass and hybrids in its portfolio. Do you share the assessment of the economic situation as reflected in the survey?

Carl Mrusek: We foresee a very positive development for vombaur because we develop in a very solution-oriented way and offer our customers genuine added value. This is because future technologies in particular require individual, reliable and lightweight components. This ranges from developments for the air taxi to wind turbines. Textiles are a predestined material for the future. The challenge here is also to offer sustainable and recyclable solutions with natural raw materials such as flax and recycled and recyclable plastics and effective separation technologies.

 

There is almost no company nowadays that does not use the current buzzwords such as climate neutrality, circular economy, energy efficiency and renewable energies. What is your company doing in these areas and how do you define the importance of these approaches for commercial success?

Carl Mrusek: vombaur pursues a comprehensive sustainability strategy. Based on the development of our mission statement, we are currently working on a sustainability declaration. Our responsibility for nature will be realised in a very concrete and measurable way through our new building with a green roof and solar system. In our product development, the high sustainability standards – our own and those of our customers – are already flowing into environmentally friendly and resource-saving products and into product developments for sustainable projects such as wind farms or filtration plants.

 

Keyword digitalisation: medium-sized businesses, to which vombaur belongs with its 85 employees, are often scolded for being too reluctant in this area. How would you respond to this accusation?

Johannes Kauschinger:

We often hear about the stack crisis at the present time. Based on this, we could speak of the stack transformation. We, the small and medium-sized enterprises, are transforming ourselves in a number of different dimensions at the same time: Digital transformation, climate neutrality, skilled labour market and population development, independence from the prevailing supply chains. We are capable of change and willing to change. Politics and administration could make it a bit easier for us in some aspects. Key words: transport infrastructure, approval times, energy prices. We do everything we can on our side of the field to ensure that small and medium-sized enterprises remain the driving economic force that they are.

 

 

How do you feel about the term shortage of skilled workers? Do you also take unconventional paths to find and retain talent and skilled workers in such a specialised industry? Or does the problem not arise?

Carl Mrusek: Of course, we are also experiencing a shortage of skilled workers, especially in the industrial sector. But the development was foreseeable. The topic played a major role in the decision to move together with our sister company JUMBO-Textil under the umbrella of the Textation Group. Recruiting and promoting young talent can be better mastered together – for example with cross-group campaigns and cooperations.

 

If you had to describe a central personal experience that has shaped your attitude towards the textile industry and its future, what would it be?

Johannes Kauschinger: A very good friend of my family pointed out to me that we live in an area with a very active textile industry, which at the same time has problems finding young talents. I visited two companies for an interview and already on the tour of each company, the interaction of people, machines and textiles up to the wearable end product was truly impressive. In addition, I was able to learn a profession with a very strong connection to everyday life. To this day, I am fascinated by the wide range of possible uses for textiles, especially in technical applications, and I have no regrets whatsoever about the decision I made back then.

Carl Mrusek: I came into contact with the world of textiles and fashion at a young age. I still remember the first time I went through the fully integrated textile production of a company in Nordhorn with my father Rolf Mrusek. Since then, the subject has never left me. Even before I started my studies, I had made a conscious decision to pursue a career in this industry and to this day I have never regretted it, on the contrary. The diversity of the special solutions developed in the Textation Group fascinates me again and again.

 

vombaur is a specialist for seamless round and shaped woven narrow textiles and is known throughout the industry as a development partner for filtration textiles, composite textiles and industrial textiles made of high-performance fibres. Technical narrow textiles from vombaur are used for filtration – in the food and chemical industries, among others. As high-performance composite materials, they are used, for example, in aircraft construction or medical technology. For technical applications, vombaur develops specially coated industrial textiles for insulation, reinforcement or transport in a wide range of industrial processes – from precision mechanics to the construction industry. The Wuppertal-based company was founded in 1805. The company currently employs 85 people.

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Photo: Unsplash
13.06.2023

The impact of textile production and waste on the environment

  • With fast fashion, the quantity of clothes produced and thrown away has boomed.

Fast fashion is the constant provision of new styles at very low prices. To tackle the impact on the environment, the EU wants to reduce textile waste and increase the life cycle and recycling of textiles. This is part of the plan to achieve a circular economy by 2050.

Overconsumption of natural resources
It takes a lot of water to produce textile, plus land to grow cotton and other fibres. It is estimated that the global textile and clothing industry used 79 billion cubic metres of water in 2015, while the needs of the EU's whole economy amounted to 266 billion cubic metres in 2017.

To make a single cotton t-shirt, 2,700 litres of fresh water are required according to estimates, enough to meet one person’s drinking needs for 2.5 years.

  • With fast fashion, the quantity of clothes produced and thrown away has boomed.

Fast fashion is the constant provision of new styles at very low prices. To tackle the impact on the environment, the EU wants to reduce textile waste and increase the life cycle and recycling of textiles. This is part of the plan to achieve a circular economy by 2050.

Overconsumption of natural resources
It takes a lot of water to produce textile, plus land to grow cotton and other fibres. It is estimated that the global textile and clothing industry used 79 billion cubic metres of water in 2015, while the needs of the EU's whole economy amounted to 266 billion cubic metres in 2017.

To make a single cotton t-shirt, 2,700 litres of fresh water are required according to estimates, enough to meet one person’s drinking needs for 2.5 years.

The textile sector was the third largest source of water degradation and land use in 2020. In that year, it took on average nine cubic metres of water, 400 square metres of land and 391 kilogrammes (kg) of raw materials to provide clothes and shoes for each EU citizen.

Water pollution
Textile production is estimated to be responsible for about 20% of global clean water pollution from dyeing and finishing products.

Laundering synthetic clothes accounts for 35% of primary microplastics released into the environment. A single laundry load of polyester clothes can discharge 700,000 microplastic fibres that can end up in the food chain.

The majority of microplastics from textiles are released during the first few washes. Fast fashion is based on mass production, low prices and high sales volumes that promotes many first washes.

Washing synthetic products has caused more than 14 million tonnes of microplastics to accumulate on the bottom of the oceans. In addition to this global problem, the pollution generated by garment production has a devastating impact on the health of local people, animals and ecosystems where the factories are located.

Greenhouse gas emissions
The fashion industry is estimated to be responsible for 10% of global carbon emissions – more than international flights and maritime shipping combined.

According to the European Environment Agency, textile purchases in the EU in 2020 generated about 270 kg of CO2 emissions per person. That means textile products consumed in the EU generated greenhouse gas emissions of 121 million tonnes.

Textile waste in landfills and low recycling rates
The way people get rid of unwanted clothes has also changed, with items being thrown away rather than donated. Less than half of used clothes are collected for reuse or recycling, and only 1% of used clothes are recycled into new clothes, since technologies that would enable clothes to be recycled into virgin fibres are only now starting to emerge.

Between 2000 and 2015, clothing production doubled, while the average use of an item of clothing has decreased.

Europeans use nearly 26 kilos of textiles and discard about 11 kilos of them every year. Used clothes can be exported outside the EU, but are mostly (87%) incinerated or landfilled.

The rise of fast fashion has been crucial in the increase in consumption, driven partly by social media and the industry bringing fashion trends to more consumers at a faster pace than in the past.

The new strategies to tackle this issue include developing new business models for clothing rental, designing products in a way that would make re-use and recycling easier (circular fashion), convincing consumers to buy fewer clothes of better quality (slow fashion) and generally steering consumer behaviour towards more sustainable options.

Work in progress: the EU strategy for sustainable and circular textiles
As part of the circular economy action plan, the European Commission presented in March 2022 a new strategy to make textiles more durable, repairable, reusable and recyclable, tackle fast fashion and stimulate innovation within the sector.

The new strategy includes new ecodesign requirements for textiles, clearer information, a Digital Product Passport and calls companies to take responsibility and act to minimise their carbon and environmental footprints

On 1 June 2023, MEPs set out proposals for tougher EU measures to halt the excessive production and consumption of textiles. Parliament’s report calls for textiles to be produced respecting human, social and labour rights, as well as the environment and animal welfare.

Existing EU measures to tackle textile waste
Under the waste directive approved by the Parliament in 2018, EU countries are obliged to collect textiles separately by 2025. The new Commission strategy also includes measures to, tackle the presence of hazardous chemicals, calls producers have to take responsibility for their products along the value chain, including when they become wasteand help consumers to choose sustainable textiles.

The EU has an EU Ecolabel that producers respecting ecological criteria can apply to items, ensuring a limited use of harmful substances and reduced water and air pollution.

The EU has also introduced some measures to mitigate the impact of textile waste on the environment. Horizon 2020 funds Resyntex, a project using chemical recycling, which could provide a circular economy business model for the textile industry.

A more sustainable model of textile production also has the potential to boost the economy. "Europe finds itself in an unprecedented health and economic crisis, revealing the fragility of our global supply chains," said lead MEP Huitema. "Stimulating new innovative business models will in turn create new economic growth and the job opportunities Europe will need to recover."

Photo: Pixabay
19.07.2022

The future of fashion: Revolution between fast and slow fashion

The fashion industry is massively influenced by the change in social values. Which trends can be observed and in which direction is the fashion future developing - an excerpt from the Retail Report 20231 by Theresa Schleicher.

The fashion industry is massively influenced by the change in social values. Which trends can be observed and in which direction is the fashion future developing - an excerpt from the Retail Report 20231 by Theresa Schleicher.

The fashion industry has been slowed down by the global health pandemic and further affected by the measures taken in the wake of the Ukraine war: Fragile supply chains, increased transportation and energy costs, and rising prices are having an impact on the globalized fashion industry. Those who were moving the fastest are being hit the hardest. Fast fashion based on the principle of "faster and faster, cheaper and cheaper, more and more" - which has been in the fast lane for years - is now experiencing an unprecedented crash. Even without these momentous events, the fashion system would have reached its limits. What could have developed evolutionarily is now being revolutionized. Now and in the future, it will be particularly difficult for brands and retail companies that do not have a sharp profile or that have lost many customers in the attempt to offer mass-produced goods at prices that are still lower than those of their competitors.

New value paradigm in society - also for fashion
While fashion retailers and fashion brands are focusing on expanding online and have been putting their foot on the gas pedal since the corona pandemic at the latest, a parallel change in values is taking place in society. Many behaviors that have been practiced, tested and lived for months will continue to shape our consumer behavior and lifestyles in the future. The uncertainty in society as well as a shrinking economy and rising consumer prices as a result of the Ukraine war will further contribute to this shift in values.

The old paradigm was "primarily shaped by pragmatic factors such as price, quantity, safety and convenience, so consumer behavior was predominantly based on relatively simple cost-benefit calculations." The new value paradigm, on the other hand, is more strongly influenced by "soft factors". For example, the quality of a product is defined more holistically. In addition to price, "ecological, [...] ethical and social aspects are also taken into account. It is about positive or negative experiences that one has had with producers and about the visions that they pursue with their companies". This new value paradigm is forcing the large chain stores in particular to rethink. They have to develop their business models further in the direction of sustainability, transparency and responsibility - and show attitude. The influence of the neo-ecology megatrend combined with the push towards the sense economy is reshuffling the cards in the fashion industry.

The most important driver for the change in consumer behavior is climate protection, which is also becoming personally more important to more and more people because they are feeling the effects of climate change themselves in their everyday lives. The transition to a sustainable, bio-based and circular economy is accompanied by fundamental changes in the technical, economic and social environment.

Circular fashion as an opportunity for fast fashion
The development of the fashion industry - especially the fast fashion industry - towards a more circular economy is not a short-term trend, but one of the most long-term and at the same time forward-looking trends in retailing of all.

Even before the pandemic, a growing proportion of consumers placed value on sustainably produced clothing instead of constantly shopping the latest trends. A reset is needed, but the fashion industry faces a difficult question: How can it respond to the demand for new trends without neglecting its responsibility for the environment?

The solution for reducing emissions and conserving raw materials and resources seems obvious: produce less. On average, 2,700 liters of water are needed to produce a T-shirt - that much drinking water would last a person for two and a half years. In Europe, each person buys an average of 26 kilograms of textiles per year - and disposes eleven kilograms. Of this, almost 90 percent is incinerated or ends up in landfills. Overproduction, precarious working conditions during production and the use of non-sustainable materials are the major problems of the fast fashion industry. It is time to slow down fast fashion.

Fashion recycling by Design & Recycling as a Service
A first step towards keeping fashion and textiles in the cycle for longer is to recycle materials properly. In the future, recycling must be considered as early as the design stage - not only for sustainably produced fashion, but also for fast fashion. The H&M Group, for example, developed the Circulator for this purpose: The digital evaluation tool guides the designer through materials, components and design strategies that are best suited for the product depending on its purpose, and evaluates them in terms of their environmental impact, durability and recyclability.

However, more and more young companies are specializing in offering recycling for textiles as a service. They work directly with fashion retailers or fashion brands to enable the best possible recycling, re-circulation or even upcycling. Until now, it has not been worthwhile for large textile companies to invest in their own recycling systems. But Recycling as a Service is a market of the future, led by innovative start-ups such as Resortecs that are tackling previous hurdles in our recycling system. In the future, more and more new service providers will pop up around returns and recycling and help fashion retailers to align their material cycles more sustainably.

Secondhand conquers the fast fashion market
Another way to extend the life of clothing is to pass it on to new users. We are witnessing the triumph of vintage, retro and more - chic secondhand stores and chains like Resales and Humana are popping up everywhere. The renaming of secondhand to pre-owned or pre-loved also illustrates the increased appreciation of worn clothing. The trend toward secondhand also pays off economically for companies: The number of platforms whose business model revolves around the resale of clothing is increasing, and secondhand fashion is arriving in the middle of society. The luxury segment and especially vintage fashion are stable in price because the availability of these unique pieces is limited. Fast fashion, on the other hand, is available in sufficient quantities and is particularly interesting for price-sensitive customers, as secondhand is considered one of the most sustainable forms of consumption - meaning that fashion can be shopped with a clear conscience - and is usually even offered at a lower price than new goods. The second-hand market will continue to professionalize and become more socially acceptable. As a result, the fast fashion industry will also be forced to produce higher quality clothing in order to become or remain part of the circular system.

Slow fashion gains momentum thanks to technology
The development and orientation of fast fashion towards circular processes is also changing sustainable fashion. In the future, fast fashion and slow fashion can learn from each other to fully exploit their potential: fast fashion will become more sustainable, while slow fashion will focus on faster availability and delivery and make the customer experience as pleasant as possible. Fast and slow fashion are no longer compelling opposites - because the sustainable fashion movement can also benefit from technological innovations that are being established above all by the fashion platforms, and lift slow fashion to a new level.

At the same time, Sustainable Luxury is a new form of luxury consumption - especially in the field of designer fashion, sustainability is becoming the all-important criterion. Sustainability as a means of distinction for true luxury and sustainability as a basic prerequisite for a functioning fashion industry are increasingly converging. This is where the transition between a slowdown of fast fashion and an acceleration of slow fashion takes place.

Trend Sustainable Luxury
Luxury is defined less and less by the object and its possession and is increasingly becoming an expression of one's own lifestyle and values. Consumers' understanding of premium and luxury has changed - not least driven by the neo-ecology megatrend. In the future, it will no longer be just about owning something as expensive and ostentatious as possible. What began as a rebellion against careless consumption of luxury brands that promise high-end products but accept unfair and environmentally damaging manufacturing conditions in the process has increasingly become accepted as a value attitude. Luxury products have no less a claim than to improve the world.

Sustainable and ethical products and services made from innovative materials that have the power to solve problems and make the world a better place. At the same time, this highly ethically and morally charged form of sustainability is turning into a means of distinction: For the materials are so new, the manufacturing processes still so experimental, that the products are unique and often only available in very small quantities or on order. And this exclusive sustainability naturally comes at a price. After all, a company that pursues a mission is not concerned with simply cutting costs - certainly not at the expense of others or the environment. Instead of leather and fur, luxury fashion is now made from oranges, pineapples, hemp, cacti: there are more and more new, innovative and sustainable materials from which unique garments and accessories can be made.

Predictive, Pre-Order & Made-to-Order
Artificial intelligence and Big Data analysis can help predict fashion demand. Fast fashion leaders like Shein are characterized by agile production which is supported by AI algorithms for trend prediction fed with data from TikTok and other social media services. This could sustainably reduce overproduction and unsaleable goods in the future. As critical as Shein's practices are, the automation of processes also offers immense opportunities for a more sustainable fashion industry, as production only starts when goods are in demand.

AI support in the design process can be used to produce more sustainable fashion - and make it available more quickly. In a future of an avatar economy and in the world of virtual influencers, it may even be possible to dispense with part of the production process: Fashion will remain virtual - and thus more resource-efficient. Digital fashion will become increasingly important as the metaverse is built.

5 Key Takeaways on the Future of Fashion

  1. The current crisis in the fashion industry is an opportunity to move more in the direction of circular fashion. Above all, the new value paradigm in society, understanding quality more holistically and consuming more mindfully, is providing a push towards fairer, more ecological and more social fashion. Fast fashion and sustainability are not mutually exclusive.
  2. There are already first approaches to keep fast fashion in the cycle longer or to return it to the cycle. One important development is to consider recycling or reuse as early as the design and manufacturing process - known as recycling by design. In addition, there is a growing number of start-ups specializing in the optimized recycling of textiles and cooperating with major fashion players.
  3. Above all, the booming online trade in used fashion, often communicated as the pre-loved or pre-owned category, is making secondhand respectable for the mainstream. Such fashion, with a story and an aura of uniqueness, is also a cost-effective but more sustainable alternative to fast fashion.
  4. But slow fashion is also changing, especially due to the dominance of new technologies. Slow fashion can also benefit from processes that are currently manifesting themselves in the online fashion market, such as fast delivery or pre-order services. Slow fashion thus becomes more convenient, better and faster available. It will be easier for sustainably oriented fashion enthusiasts to consume according to their values and attitudes.
  5. The trend toward sustainable luxury continues: Sustainability as a means of distinction for a new form of luxury enables alternative manufacturing processes and innovative materials in the luxury fashion market. These are being showcased by an avant-garde and, if they prove successful, adapted by fast fashion.

1 https://onlineshop.zukunftsinstitut.de/shop/retail-report-2023/

Source:

Retail Report 2023 | Theresa Schleicher, Janine Seitz | June 2022

Photo: Pixabay
12.07.2022

Study on Click & Collect in the Fashion Industry

Study reveals need for action

How well are online and in-store businesses linked in the German fashion industry? How smoothly do omnichannel models like click & collect work? And how satisfactory is this for consumers? These questions were addressed by the Cologne-based company fulfillmenttools as part of its study "Click & Collect in the German Fashion Industry".

Study reveals need for action

How well are online and in-store businesses linked in the German fashion industry? How smoothly do omnichannel models like click & collect work? And how satisfactory is this for consumers? These questions were addressed by the Cologne-based company fulfillmenttools as part of its study "Click & Collect in the German Fashion Industry".

For the study, around 80 of the largest fashion retailers in Germany were examined in the first and second quarters of 2022. Of these, 22 companies in the sample offered Click & Collect as part of their service portfolio and could be analyzed in detail as part of test purchases. The mystery shoppers focused on how Click & Collect orders are processed via the retailers' online stores, the shopping experience when picking up the merchandise at the stores, and the handling of the returns process. The result: there is a clear need for optimization in all steps. According to the study, none of the retailers analyzed is currently in a position to offer its customers a consistent and convenient omnichannel experience.

In the fashion industry in particular, Click & Collect allows customers to benefit from on-site service and the convenience of online shopping. Immediate fitting, simple returns and no shipping costs are just a selection of the many advantages. Last but not least, the restrictions imposed in the wake of the Corona pandemic have accelerated the spread of Click & Collect in the retail sector. But how well does it work and how is it perceived by customers? "There is currently still a lack of data in operational practice that illustrates how well Click & Collect is implemented in reality from the customer's point of view. That's why we took a closer look at the status quo of Click & Collect models in the German fashion industry," says project manager Marleen Ratert.

In the study of around 80 of the largest fashion retailers in Germany, it was initially surprising that only 22 of the 80 (27%) retailers surveyed offer Click & Collect as an option for their customers in their service portfolio.

In analyzing and evaluating the companies that offer Click & Collect, the focus was on the entire journey of a customer order: ordering process, communication, pickup, returns processing and refunding.

According to the study's authors, a positive aspect is that the ordering process in the online store runs smoothly at most fashion retailers. However, customer communication before, during and after the click & collect order process was generally deficient. Missing order confirmations and non-existent information about delivery time and pick-up time were particularly negative.

he German fashion retailers performed worst in the area of the collection process. In particular, long delivery times, a lack of service points at the point of sale, and forms that have to be filled out by hand are the main reasons for dissatisfaction with the pickup process. In the area of returns processing, it was primarily the lack of digitization of the process that stood out: A large proportion still work with manual forms. However, the majority of fashion retailers in Germany have no problems processing the payment afterwards.

Monolithic IT structures, different solutions for many operational areas, traditional processes, missing interfaces - the reasons for the problems with the quick and easy introduction of omnichannel processes are numerous on the part of the companies. The demands of customers, on the other hand, have risen rapidly in recent years.

The checklist for successful omnichannel retailers provides tips and tricks for optimizing online and offline business in a process- and customer-oriented manner:

SIMPLIFY ONLINE ORDERS

  • Prominently feature Click & Collect as a service in the online store in order to draw customers' attention to it more quickly and fully exploit sales potentials
  • Improve availability of Click & Collect products

CREATE SEAMLESS IN-STORE EXPERIENCES

  • Install service points for picking up orders and clearly mark them as such to avoid waiting times at the checkout and provide customers with better orientation
  • Make store staff aware of upselling and cross-selling opportunities to encourage additional purchases

OPTIMIZE PROCESSES

  • Pick online orders in the store to significantly speed up delivery times and easily meet delivery promises
  • Digitize handover and return processes to make store operations more efficient and reduce the workload on staff
  • Regularly test omnichannel processes to identify gaps in communication and potential for optimization

IMPROVE SERVICE QUALITY

  • Implement end-to-end communication throughout the process to keep customers informed about the status of their order at all times
  • Offer various return options to best meet customer expectations

Modular software-as-a-service solutions for fulfillment processes are available to simplify complex processes for retailers, reduce the workload of employees and prevent errors in order picking. The entire study (in German) is available for download here.

Source:

fulfillmenttools.com / REWE digital

Photo: unsplash
19.04.2022

Off-price - Boom in bargain hunting

  • Off-price becomes a growth machine for the fashion industry
  • Off-price segment grows five times faster than regular offer
  • Growth of online sales in the off-price segment tripled - market share 40%
  • Future growth almost exclusively online

Fashion consumers in Germany appreciate bargain hunting. The off-price segment, in which high-end fashion brands are offered at lower prices in online and offline outlets, was already growing faster than the entire fashion industry before 2020 and has shrunk less during the pandemic. Between 2025 and 2030, the segment is expected to grow five times faster than the entire fashion industry. One reason for this is the strong online presence of this product offering, which benefited from the boom in online shopping during the pandemic.

  • Off-price becomes a growth machine for the fashion industry
  • Off-price segment grows five times faster than regular offer
  • Growth of online sales in the off-price segment tripled - market share 40%
  • Future growth almost exclusively online

Fashion consumers in Germany appreciate bargain hunting. The off-price segment, in which high-end fashion brands are offered at lower prices in online and offline outlets, was already growing faster than the entire fashion industry before 2020 and has shrunk less during the pandemic. Between 2025 and 2030, the segment is expected to grow five times faster than the entire fashion industry. One reason for this is the strong online presence of this product offering, which benefited from the boom in online shopping during the pandemic.

"Online accounts for 40% of the market in the off-price segment and is growing rapidly at an average of 13% per year. Almost all of the growth in off-price will take place online in the next three years," says Katharina Schumacher, digital expert and author of the study entitled "Mastering off-price fashion in an omnichannel world". "This opens up opportunities for fashion companies to reach new consumers with their brand who would not normally consider a full-price purchase."
          
For the study, global data on the off-price market was analysed and 11,000 consumers in ten countries were surveyed. German shoppers are particularly interested in bargains. In the past year, many consumers in Germany have increasingly shopped online. In the off-price segment, the growth of the online market has tripled: from 9% compound annual growth rate (CAGR) in 2020 to 27% in 2021.

By 2025, growth in Germany as well as in Austria could amount to 16% per year. The average in the EU lies at 13%. In addition, offprice offers fashion brands the opportunity to sell their surplus goods in a sustainable way.

Typical online off-price consumers, so-called enthusiasts, are particularly interested in luxury, affordable luxury and premium products and buy on specialised platforms such as dress-for-less, BestSecret, brands4friends or Scarce. They value style and usually start without a specific brand in mind. They enjoy comparing prices and spend 2.3 times more than other fashion consumers. In Germany, 30% of off-price shoppers who spend more than 1,000 euros per year account for 70% of total fashion spending. "However, these shoppers are generally willing to pay full price for premium and luxury brands," says Achim Berg, fashion industry expert at McKinsey. "Fashion suppliers should therefore carefully consider which goods they offer off-price."

Offline purchases with increasing expectations
Off-price shoppers who shop in stores are often younger and have a higher purchasing power than other fashion consumers. They like to shop in outlet centres, while they often shy away from going to a regular luxury shop on a shopping mall.
"Outlets therefore offer luxury fashion companies the opportunity not only to increase their profitability but also to reach new groups of shoppers without cannibalising their full-price assortment and damaging their brand," says Felix Rölkens, McKinsey expert for the fashion industry and co-author of the study. "However, shoppers expect more and more from outlets: comparable shop layouts as in regular brick-and-mortar retail, multilingual shoppers, restaurants and a good shopping experience."
          

Source:

McKinsey & Company

Photo: Pixabay
12.04.2022

Disrupted supply chains: Only nearshoring and digital technologies will help in the long term

  • McKinsey survey: Globally, more than 90 percent of supply chain managers are investing in the resilience of their supply chains during the Corona crisis.
  • But more often than not, they are simply increasing inventories instead of focusing on long-term effective measures such as regionalization of suppliers.
  • Only the healthcare industry has consistently relied on nearshoring and regionalization of suppliers so far.

Supply chain managers worldwide are under pressure: More than 90 percent invested during the Corona crisis to make their supply chains more resilient to external disruptions. More often than planned, however, supply chain managers resorted to the ad hoc measure of simply increasing inventories. And less often than planned, they also relied on long-term effects by regionalizing their supply base.

  • McKinsey survey: Globally, more than 90 percent of supply chain managers are investing in the resilience of their supply chains during the Corona crisis.
  • But more often than not, they are simply increasing inventories instead of focusing on long-term effective measures such as regionalization of suppliers.
  • Only the healthcare industry has consistently relied on nearshoring and regionalization of suppliers so far.

Supply chain managers worldwide are under pressure: More than 90 percent invested during the Corona crisis to make their supply chains more resilient to external disruptions. More often than planned, however, supply chain managers resorted to the ad hoc measure of simply increasing inventories. And less often than planned, they also relied on long-term effects by regionalizing their supply base. These are the key findings of a comparative study for which management consultants McKinsey & Company surveyed more than 70 supply chain managers from leading companies worldwide - for the first time in 2020 and again this year. Further results: Digital technologies are used much more frequently today than at the beginning of the pandemic, for example real-time monitoring or analytics based on artificial intelligence (AI).

The survey also quantifies the striking shortage of IT specialists in the area of supply management: in 2021, only one percent of the companies surveyed had enough IT specialists. "In the wake of the digitalization push, the need for IT skills is becoming even more of a bottleneck than it already has been," reports Vera Trautwein, McKinsey expert for supply chain management and co-author of the study. "As a result, the scope for action is also decreasing dramatically." In 2020, ten percent of the supply chain managers surveyed still had access to sufficient experts with the relevant IT know-how in their departments. How did the supply chain managers act during the crisis? Almost all respondents (92 percent) have invested in the resilience of their supply chains, and 80 percent have also invested in digital supply chain technologies. But while 40 percent of the 2020 respondents in McKinsey's first "Supply Chain Pulse" had still planned nearshoring and expanding their supplier base, only 15 percent ultimately put this into action. Instead, significantly more managers than expected - 42 percent versus 27 percent - expanded their inventories.

The 2020/21 comparative study also shows that supply chain managers have acted very differently in the crisis, depending on the industry. Healthcare can be considered a pioneer in the regionalization of the supply chain: 60 percent of the respondents in the industry have actually concentrated procurement, production and sales in a region such as Europe or North America, which they have also announced. In 2020, 33 percent of companies in the automotive, aerospace and defense industries had also announced this. However, according to their own figures, only 22 percent actually did so. This was despite the fact that more than three quarters of supply chain managers had given this measure priority. The chemicals and raw materials sectors made the fewest changes to their supply chains.

After the crisis is before the crisis
Over the years, supply chains have evolved into a high-frequency sensitive organism. Consistently globalized, optimized to fluctuations in consumer demand and with as little inventory as possible to cut costs. "This strategy has left companies vulnerable," notes McKinsey partner Knut Alicke. "And during the crisis, measures were taken that were more effective in the short term." As a result, supply chains are not yet resilient enough to prevent future disruptions. "For companies, nearshoring of suppliers remains a key factor in increasing their crisis resilience in the medium to long term." In addition, however, he said, the expansion and use of digital technologies are the key factors for resilient supply chains.

The pressure to act is great: Massive supply chain disruptions occur on average every 3.7 years and disrupt supply chains for at least one month. This was the conclusion of another McKinsey study on supply chains entitled "Risk, resilience, and rebalancing in global value chains" back in 2020.

Source:

McKinsey & Company [Düsseldorf, Germany]

Foto: Lalit Kumar, Unsplash
29.03.2022

The man-made fibers industry at the turning point of time

"You don't tear down a house before the new one is ready for occupancy."

Textination talked to the Managing Director of the Industrievereinigung Chemiefaser e.V., Dr. Wilhelm Rauch, about his assessment of the turning point that the man-made fibers industry is currently facing. What are the risks and threats, and what needs to change in order to remain a competitive player on the global market.

"You don't tear down a house before the new one is ready for occupancy."

Textination talked to the Managing Director of the Industrievereinigung Chemiefaser e.V., Dr. Wilhelm Rauch, about his assessment of the turning point that the man-made fibers industry is currently facing. What are the risks and threats, and what needs to change in order to remain a competitive player on the global market.

US President Joe Biden has called his Russian counterpart Vladimir Putin a war criminal in connection with the invasion of Ukraine. The United Nations' highest court, the International Court of Justice in The Hague, has ordered Russia to immediately end its war against Ukraine. How do you personally assess Russia's behavior?
Dr. Rauch:
With family roots in the Rhineland, Central and East Germany, I grew up at a time when, as a result of the division of Europe, families were separated and people were ruthlessly shot in the middle of Germany who wanted to cross the inner-German demarcation line towards the West. Since 1989, the fall of the Iron Curtain has led us into a period that lasted more than 30 years and allowed us, at least in Europe, to experience an era of peaceful coexistence between the great power blocs, intensive trade relations and prosperous states.

It is more than shocking to see today how Russia is trying to turn back the wheel of history in Europe with a brutality that the youngest generation growing up in Europe has fortunately not had to experience so far, and it brings back the worst memories of the Cold War, which everyone hoped would never return. If today in Ukraine even facilities for the peaceful use of nuclear energy are fired upon, a dimension has been reached that one does not want to extrapolate any further. In addition to the unspeakable human suffering caused, which we can only begin to alleviate by accepting Ukrainian refugees, in the long term all trust in political promises is being gambled away, which, however, is essential both for peaceful coexistence and for economic cooperation. We are facing a reordering of the world in which supply relationships and dependencies with or on autocratic states must be evaluated much more sensitively for each individual case.

The economic consequences of the Russia-Ukraine conflict are becoming increasingly clear. The Association of German Chambers of Commerce and Industry (DIHK) is correcting its forecast for 2022, but does not yet see a recession. What are your expectations for the industry in the current fiscal year?
Dr. Rauch:
The man-made fibers industry has been severely affected by the SARS-CoV-2 pandemic in the last two years. Planned investments were first postponed and then finally abandoned. By the end of 2022, three man-made fibers producers will close their doors in Germany compared to 2019. The industry started the current year on a very hopeful note, although previous issues such as REACH and, above all, energy costs were already increasing in severity before the Russia-Ukraine war. The economic consequences of the war will have a negative impact both directly in the form of increased energy prices and indirectly through changes in international competitive conditions.

What do the war in Ukraine and the economic sanctions against Russia entail for the upstream supply chains of the manmade fiber industry?
Dr. Rauch:
The immediate upstream supply chains will not be affected much by this war at first. However, we must expect supply chains in other industries to be disrupted. If, for example, certain raw materials or products are no longer available, this can have a noticeable impact, starting with logistics (mobility) and extending to components in production technology facilities. An example of this is the availability of cable harnesses, which were previously produced in Ukraine and are indispensable in many electronic components for man-made fibers production.

What is the relevance of Ukraine and Russia as sales markets for IVC member companies?
Dr. Rauch:
If we take the last year before the outbreak of the SARS-CoV-2 pandemic as the reference year, exports to Ukraine and the Russian Federation account for around 1.6% of total exports of man-made fibers from Germany. On average, a loss of sales to these countries can be tolerated, although it should not be forgotten that in individual cases - depending on a company's product portfolio - the impact can be quite significant. Looking beyond the horizon, it is not only the direct exports of man-made fibers to the war region that are of significance, but also deliveries of products in which man-made fibers are processed. Here, there are now interrupted supply relationships that result in order losses for the man-made fibers industry.

Certain industries are particularly affected by the consequences - what does this mean for the man-made fibers sector as a supplier industry?
Dr. Rauch:
Wherever production is cut back along the downstream value chain in which man-made fibers were used, the effects will be noticeable with a temporal delay. This applies, for example, to deliveries to the automotive sector, where the production of new vehicles comes to a standstill due to a lack of components originating from Ukraine.

How are exploding energy prices and the gas embargo affecting man-made fibers producers in the DACH region?
Dr. Rauch:
Even before the Russia-Ukraine war, European energy costs were already at a level that hit our members hard. For example, European gas costs currently rose by ten times from approx. 12 EUR/MWh to approx. 120 EUR/MWh as a result of the war, while in the USA they "only" rose by two and a half times from approx. 8 EUR/MWh to approx. 18 EUR/MWh. The situation is similar for electricity prices in Germany in particular, which have also risen by a factor of 10 from an already high level. Further price increases in Europe cannot be ruled out, but are more likely. Against this background, moderate adjustments in man-made fibers prices are only a drop in the bucket. A market development with virtually exploding energy costs cannot be reliably depicted by any company, nor can it be priced in such a way as to cover costs.

As the industry association of the man-made fibers industry, what do you think of "Freeze for Peace" or a stop to all Russian gas and raw material imports?
Dr. Rauch:
In Germany in particular, we have deliberately made ourselves dependent on Russian gas, contrary to all international warnings, by defining it as necessary for the bridge technology of electricity generation that we will need after the shutdown of coal- and nuclear-based power plants, before the availability of a sufficient amount of so-called "green" energy is assured. Gas is also needed for heating purposes and as a raw material, so it takes on the function of an all-rounder.

A boycott-related import stop would not only have serious negative consequences for the man-made fibers sector, but for the entire German industry and the majority of private households. As I mentioned at the beginning, it is the order of the day to help alleviate human suffering by taking in Ukrainian refugees. But this is not the end of the crisis. It must be assumed that the war situation will not be resolved in the near future. However, in order to cope with a protracted crisis situation, our economic strength must be maintained in order to be able to cope with the challenges ahead. An import freeze would be counterproductive in this respect. Since, due to the latest developments, gas deliveries are now to be paid for in rubles, there is rather a risk that Russia, for its part, will stop gas deliveries. In their effect, the two scenarios do not differ. The only thing that is certain is the fact that the availability of Russian gas to Europe is no longer guaranteed. Ultimately, the Russian demand to switch payments to rubles, which is not only aimed at revaluing the ruble, makes it clear that Russia is not dependent on Europe as a buyer of its gas. This would mean that a "freeze for peace" would lead to nothing. In the Far East, there is already a potential buyer of Russian gas to obtain it cheaply and safely, and which is also a major competitor of the European chemical fiber industry: China.

Are agreements with the United Arab Emirates and Qatar a good substitute solution for gas and oil supplies from Russia?
Dr. Rauch:
It is not a question of evaluating a measure in the sense of good or bad, but of whether it appears suitable in this particular situation to reduce unilateral dependencies on an aggressor before sustainable solutions are available in sufficient quantity. In this respect, there should initially be no ideological barriers in the measures to be examined for feasibility. The agreements concluded with the United Arab Emirates and Qatar after certainly careful political scrutiny are individual decisions and represent only one piece in the mosaic among many.

Does the saying "First we had bad luck, then we were not lucky at all" apply to the current economic performance of the industry - or: how do you assess the influence of the Corona pandemic and the war situation in this respect?
Dr. Rauch:
Both the SARS-CoV-2 pandemic and the Russia-Ukraine war are events with a global character. While the first event affected all countries equally sooner or later, the impact of the Russia-Ukraine war must be assessed in a more differentiated manner. The consequences of the war primarily affect companies in Europe, and there in particular those countries which - as mentioned above - have placed themselves in unilateral dependencies like Germany. This does not apply to the man-made fibers industry in particular. Although there are many fellow sufferers in other industries, this does not improve the situation, of course.

What does the industry expect from the political leaders in Berlin and Brussels in the future?
Dr. Rauch:
The wish list can be fixed to a few core elements:
In the long term, we need a supply of energy and raw materials that is not based on the dependence of a few autocratic states. On the way there, against the backdrop of the Russia-Ukraine war, previous exit scenarios from coal and nuclear energy must be reconsidered without prejudice with regard to their timeline. Or to put it more concisely: You don't tear down a house before the new one is ready for occupancy.

But energies from renewable raw materials must also be offered at prices that allow global competitiveness. According to a study by DECHEMA and FutureCamp, the chemical industry has calculated a price of 4 ct/kWh (including all taxes and fees). We are miles away from this today.

The revision of REACH must not lead to further bureaucracy and requirements that tie up capacity in companies. What we need in Europe is not dotting the i on Maslow's hierarchy of needs, but to ensure that we do not slide down the levels step by step and that the i dot floats in the air without an "i".

European economic policy must focus on the international competitiveness of European industry. It is not sufficient to consider and regulate the European Union only from the point of view of the internal market. The planned carbon border mechanism is such an example. It is intended to impose customs duties on imports that carry a high CO2 burden. This may protect the domestic market, but it does nothing at all to help export-oriented European industry such as the man-made fibers sector on the international world market, because European production costs remain too high by global standards despite the carbon border taxes.

The European Commission must increasingly recognize the European industry and with it the man-made fibers industry as problem solvers. Man-made fibers are indispensable as products for the energy turnaround (rotor blades for wind turbines), lightweight construction in mobility (lightweight car bodies in composite systems), sustainable road construction (geotextiles to reinforce the road surface and increase its service life), reduction of steel-reinforced concrete and thus cement, sand and gravel (reinforcement with high-tensile man-made fibers) and medical products (medical masks, bandaging materials, stents).

In Europe, we again need more market economy and no small-scale regulations that are adapted again and again and proliferate into an impenetrable thicket.

With all the wishes to politicians mentioned above, let me finally mention the following with regard to the current situation: In 1961, after the Berlin Wall was built, Russian and American tanks faced each other at Checkpoint Charlie at a distance of less than 50 meters, ready to fire.

A year later, in October 1962, nuclear-equipped American and Russian naval units met head-on in the Cuban Missile Crisis. Both John F. Kennedy and Nikita S. Khrushchev - bitter rivals in the contest of political systems - were sensible enough at the time not to let the situation escalate.

At present, I wish our national, European and transatlantic politicians’ unconditional determination in the defense of our free democratic values, but I also appeal to all politicians worldwide to take to heart one of Albert Einstein's fundamental perceptions: "I don't know what weapons will be used in the Third World War. But I can tell you what they'll use in the Fourth - rocks!"

Source:

Textination

The Interview was conducted by Ines Chucholowius, CEO Textination GmbH

Graphik: Pixabay
11.01.2022

FIMATEC innovation network enters second funding phase

The network for the development of fiber materials technology for healthcare and sports will receive funding from the Central Innovation Programme for SMEs (ZIM) for another two years.

The Federal Ministry for Economic Affairs and Climate Action (BMWi) approved a corresponding application in December 2021. This will continue to provide funding for the development of innovative functional fibers, smart textiles and application-optimized fiber composite materials until June 2023 and strengthen the technological competitiveness and innovative strength of small and medium-sized enterprises (SMEs).

The network for the development of fiber materials technology for healthcare and sports will receive funding from the Central Innovation Programme for SMEs (ZIM) for another two years.

The Federal Ministry for Economic Affairs and Climate Action (BMWi) approved a corresponding application in December 2021. This will continue to provide funding for the development of innovative functional fibers, smart textiles and application-optimized fiber composite materials until June 2023 and strengthen the technological competitiveness and innovative strength of small and medium-sized enterprises (SMEs).

For this purpose, the FIMATEC innovation network combines competences from different engineering and scientific disciplines with small and medium-sized manufacturers and service providers from the target sectors in medicine and sports (e.g. orthopaedics, prosthetics, surgery, smart textiles) as well as players from the textile and plastics industry.      

This interdisciplinary combination of industrial partners and application-oriented research institutions increases competitiveness and enables the players to realise their technical research and development projects quickly and in a targeted manner. The focus for the joint R&D projects of the companies and research institutions is on the development of innovative materials and efficient manufacturing technologies. 
          
Fiber-based materials have become indispensable in many applications in medicine and sports. As a pure fiber, processed into a textile or as a fiber composite plastic, they offer an almost unlimited variety for adjusting property and functional profiles. At the same time, the demands on the range of functions, performance and cost-effectiveness are constantly increasing, so that there is great potential for innovation. Developments are driven on the one hand by new materials and manufacturing processes, and on the other by innovative applications. Products with new and superior functions create a technological advantage over international competitors and enable higher sales revenues. In addition, efficient processes, application-optimized materials or even the integration of functions into the basic structure of textile materials lead to lower production costs and improved marketing opportunities in the future.
For developments in this context, the partners have joined forces in the FIMATEC innovation network, thus combining their expertise. Within the network, innovative materials and processes are being developed jointly in the following areas and tested in future-oriented products and services:

  • Functional fibers
    Innovative fiber materials with integrated functionalities
  • Preforming
    Highly load path optimized fiber orientations for complex fiber composite components.    
  • Smart Textiles
    Textile-based sensors and actuators
  • Hybrid material and manufacturing technologies
    Application-optimized components through cross-technology solution approaches.    
  • Fiber composites  
    Intelligent matrix systems and function-optimized fiber materials.    
  • Fiber-reinforced 3D printing  
    High-quality additive manufacturing processes for the efficient production of individualized products.

 
17 network partners are researching fiber-based materials for medical and sports technologyCurrently, ten companies and seven research institutions are involved in FIMATEC. Interested companies and research institutions as well as potential users can continue to participate in the cooperation network or R&D projects. In the course of membership, the partners are actively supported in identifying and initiating innovation projects as well as securing financing through funding acquisition. One application for ZIM project funding has already been approved by FIMATEC in its first year.

The aim of the already approved project "CFKadapt" is to develop a thermoformable fiber-plastic composite material for optimally adaptable orthopedic aids such as prostheses and orthoses. In the "Modul3Rad" project, which is currently being worked out in detail, the project partners intend to develop a modular lightweight frame system for the construction of user-friendly therapy tricycles, suitable for everyday use by severely and very severely disabled children. Three further collaborative projects are already in the planning stage.

The technology and knowledge transfer enables in particular small and medium-sized enterprises (SMEs) to access cutting-edge technological research, especially these are often denied access to innovations due to the lack of their own research departments. The IWS GmbH has taken over the network management for FIMATEC and supports the partners from the first idea to the search for suitable project partners and the preparation and coordination of funding applications. The aim is to obtain funding from the Central Innovation Programme for SMEs (ZIM), which offers companies funding opportunities for a wide range of technical innovation projects in cooperation with research institutions.

FIMATEC-netzwork partners
all ahead composites GmbH | Veitshöchheim | www.bike-ahead-composites.de
Altropol Kunststoff GmbH | Stockelsdorf | www.altropol.de
Diondo GmbH | Hattingen | www.diondo.com
Mailinger innovative fiber solutions GmbH | Sontra | www.mailinger.de
Sanitätshaus Manfred Klein GmbH & Co. KG | Stade | www.klein-sanitaetshaus.de
STREHL GmbH & Co KG | Bremervörde | www.rehastrehl.de
WESOM Textil GmbH | Olbersdorf | www.wesom-textil.de
Faserinstitut Bremen e.V. (FIBRE) | www.faserinstitut.de
E.F.M. GmbH | Olbersdorf | www.efm-gmbh.de
REHA-OT Lüneburg Melchior und Fittkau GmbH | Olbersdorf | www.rehaot.de
Fraunhofer-Institut für Fertigungstechnik und Angewandte Materialforschung IFAM | Bremen | www.ifam.fraunhofer.de
Leibniz-Institut für Polymerforschung Dresden e.V. (IPF) | www.ipfdd.de
Institut für Polymertechnologien Wismar e.V. (IPT) | www.ipt-wismar.de
Institut für Verbundwerkstoffe GmbH | Kaiserslautern | www.ivw.uni-kl.de

Associated network partners
9T Labs AG | Zürich, Schweiz | www.9tlabs.com
Fachhochschule Nordwestschweiz, Institut für Kunststofftechnik (FHNW) | www.fhnw.ch
KATZ - Kunststoff Ausbildungs- und Technologie-Zentrum | Aarau, Schweiz | www.katz.ch

Source:

Textination / IWS Innovations- und Wissensstrategien GmbH

(c) STFI
14.12.2021

Funding Project Raw Material Classification of Recycled Fibers

For centuries, old textiles have been used to make tear fibers and processed into new textile products. This effective recycling is one of the oldest material cycles in the world. Today, it is not only clothing that is recycled, but also high-quality technical textiles. As the products of the textile industry evolve, so do the demands on textile recycling. The basis for this is a clear assessment and classification of raw materials.

For centuries, old textiles have been used to make tear fibers and processed into new textile products. This effective recycling is one of the oldest material cycles in the world. Today, it is not only clothing that is recycled, but also high-quality technical textiles. As the products of the textile industry evolve, so do the demands on textile recycling. The basis for this is a clear assessment and classification of raw materials.

In the research project of the German Institutes of Textile and Fiber Research Denkendorf (DITF) and the Sächsisches Textilforschungsinstitut e.V. (STFI - Saxony Textile Research Institute), a methodology is being developed that will make it possible to analyze the tearing as well as the subsequent processes with regard to fiber quality. The systematic analysis should make it possible to optimize the subsequent spinning processes in such a way that the recycled content of the yarn can be increased without the yarn properties differing significantly from those of a yarn consisting of 100% good fibers. These yarns can then be processed into sustainable textile products such as clothing or composite components.

The project, which is funded by the BMWi/IGF, is scheduled to run for two years and will end on December 31, 2022. The main benefits for the participating companies are to enable them to make greater use of secondary raw materials, to open up new markets through technologies or products developed in the project, to initiate synergies and long-term cooperation, and to prepare a joint market presence.    

The project includes several steps:

  • Material selection and procurement
    Cotton fibers to be processed are obtained from used textiles (T-shirts) and waste from the cotton spinning mill. Aramid fibers are processed from used protective clothing and technical textiles.
  • Optimization of the preparation / dissolution of the textiles
    To ensure that the fibers are detached from the corresponding textiles as gently as possible and with a not too high reduction, exact settings have to be found for the tearing process, which are technologically very demanding and require a lot of experience.
  • Determination of the quality criteria for the evaluation of the fiber dissolution
    In order to define the quality criteria, the fibers coming from the tearing mill are determined by means of an MDTA-4 measuring device from Textechno GmbH & Co. KG. The criteria determined are to be used to characterize the (lowest possible) fiber shortening caused by the tearing process.
  • Determination of optimized settings in the spinning process
    In order to determine the optimum settings for producing a yarn from the recycled fibers, they are spun after the rotor spinning process. By adjusting the spinning process, the aim is to produce a yarn that has good uniformity and also appropriate firmness.
  • Production and comparison of yarns from recycled raw materials
    In order that the recycled fibers - consisting of aramid and cotton - can each be used to produce an area-measured material, the material is to be processed at industrial scale. For this purpose, the fibers are processed over a complete blowroom line with following sliver production over adapted cards. After drawing and the following roving production, yarns are produced according to the rotor or ring spinning process. The finished yarns are used to produce knitted fabrics.
  • Coordination, analysis of results and preparation of reports
    The final report is prepared by the DITF and the STFI. The results will be transferred through publications, technical information to associations and trade fair presentations. Regular meetings with the participating companies are planned.

Textination spoke with Stephan Baz, Deputy Head of the Competence Center Staple Fiber, Weaving & Simulation, Head of Staple Fiber Technology and Markus Baumann, Research Associate at the Competence Center Staple Fiber, Weaving & Simulation (both DITF) as well as Bernd Gulich, Head of Department Nonwovens/Recycling and Johannes Leis, Research Associate Focus Nonwovens/Recycling (both STFI) about the current status of the funding project.

What is the current status of the project?
We are currently in the phase of carrying out trials and the iterative optimization of several project components. As expected, several loops are necessary for the mechanical preparation itself and also for the adjustment of the spinning process with the different variants. Ultimately, after all, the project aims at coordinating the processes of mechanical preparation and spinning as processing in order to achieve optimum results. At the same time, determining the quality criteria of the fibers produced is not trivial. This also requires the further development of processes and test methods that can be implemented productively in industry and that allow the quality of the fibers produced to be assessed effectively and unaffected by residual yarns, for example. What is really remarkable is the interest and willingness of the industry to drive the project work forward. The considerable quantities of materials required for our trials were purchased from ReSales Textilhandel und -recycling GmbH, Altex Textil-Recycling GmbH & Co. KG and Gebrüder Otto GmbH & Co. KG. Furthermore, with Temafa Maschinenfabrik GmbH, Nomaco GmbH & Co. KG, Schill + Seilacher GmbH, Spinnerei Neuhof GmbH & Co. KG and Maschinenfabrik Rieter AG, many members of the project-supporting committee are actively involved in the project, from consulting to the providing of technologies. The company Textechno Herbert Stein GmbH & Co. KG has provided a testing device of the type MDTA4 for the duration of the project and supports our work with regard to the evaluation of the mechanically prepared fibers. We are of course particularly pleased about this, as it has allowed us to look at and analyze several technologies in both mechanical preparation, testing and spinning. We expect to be able to make more detailed statements at the beginning of the coming year.

Which approaches do you think are particularly promising?
With regard to technologies, we must refer to the evaluation and analysis of the trials, which are currently still ongoing. We will be able to go into more detail in the first quarter of next year.

Of course, things are already emerging. With meta-aramid waste, promising approaches could be found very quickly; with post-consumer cotton, this is considerably more complex. Obviously, there is a link between the quality of the raw material and the quality of the products. In some cases, we have already been able to determine very low average fiber lengths in the procured goods; to a certain extent, these are of course directly reflected in the output of our processes. From this, and this is not a new finding, a great importance of the design of the textiles is again derived.

What are the challenges?
In addition to the expected high short fiber content, the residual yarns after the tearing process are an issue of particular focus. The proportion of these residual yarns can vary between the materials and preparation technologies, but the further dissolution of the products of the tearing process is essential.

If the processes are considered further in a utilization phase, the question of design naturally also arises for the best possible use of recycled fibers. Many problems, but also the approaches to solutions for the use of comparatively short fibers, can also be expected to apply to the (multiple) use of mechanically recycled fibers.

Can we speak of upcycling in the final product?
We see yarn-to-yarn recycling neither as upcycling nor downcycling, but as closed-loop recycling. The background is that the products are to go into the same application from which they came and have to compete with primary material. This means that certain specific requirements have to be met and at the same time there is considerable price pressure. In the case of downcycling, a significant reduction in properties is accepted, while in the case of upcycling, the higher-priced application can make up for the reprocessing effort. In the attempt to produce yarn material again from yarn material, both are only permissible to a small extent. This represents the particular challenge.

What does a recyclate prepared from used textiles mean for the spinning process?
Part of this question is to be answered in the project by the detailed classification of the processed fibers and is thus the subject of the tests currently underway. It turns out that, in addition to the rather obvious points such as significantly reduced fiber length, process disturbances due to undissolved fabrics and yarn pieces, there are also less obvious aspects to be considered, such as a significantly increased outgoing quantity for processing in the spinning process. The outgoing quantity is of particular interest here, because in the end the newly produced yarn should also contain a considerable proportion of prepared fibers.

What consequences does this have for textile machinery manufacturing?
The consequences that can already be estimated at the present time are that, particularly in the processing of cotton, the machinery in the spinning preparatory mill is specialized in the processing of (new) natural fibers with a certain amount of dirt. In contrast to new fibers, processed fibers are clean fibers with a significantly higher proportion of short fibers. Elements that are good at removing dirt also reject an increased amount of short fibers, which can lead to unintentionally high waste quantities under certain circumstances. It is therefore necessary to adapt the established machine technology to the new requirement profile of the raw material "processed fibers". Analogous adaptations are probably necessary along the entire processing chain up to the yarn. In the drafting system of the spinning machine, of course, this is due more to the high short fiber ratio than to elements that have been optimized for cleaning out dirt and foreign substances.

Source:

Textination GmbH

(c) Toray
23.11.2021

Toray Industries: A Concept to change Lives

Founded in January 1926, Tokyo-based Japanese chemical company Toray Industries, Inc. is known as the world's largest producer of PAN (polyacrylonitrile)-based carbon fibers. But its overall portfolio includes much more. Textination spoke with Koji Sasaki, General Manager of the Textile Division of Toray Industries, Inc. about innovative product solutions, new responsibilities and the special role of chemical companies in today's world.

Toray Industries is a Japanese company that - originating in 1926 as a producer of viscose yarns - is on the home stretch to its 100th birthday. Today, the Toray Group includes 102 Japanese companies and 180 overseas. They operate in 29 countries. What is the current significance of the fibers and textiles business unit for the success of your company?

Founded in January 1926, Tokyo-based Japanese chemical company Toray Industries, Inc. is known as the world's largest producer of PAN (polyacrylonitrile)-based carbon fibers. But its overall portfolio includes much more. Textination spoke with Koji Sasaki, General Manager of the Textile Division of Toray Industries, Inc. about innovative product solutions, new responsibilities and the special role of chemical companies in today's world.

Toray Industries is a Japanese company that - originating in 1926 as a producer of viscose yarns - is on the home stretch to its 100th birthday. Today, the Toray Group includes 102 Japanese companies and 180 overseas. They operate in 29 countries. What is the current significance of the fibers and textiles business unit for the success of your company?

The fibers’ and textiles’ business is both the starting point and the foundation of Toray's business development today. We started producing viscose yarns in 1926 and conducted our own research and development in nylon fibers as early as 1940. And since new materials usually require new processing methods, Toray also began investing in its own process technology at an early stage. On the one hand, we want to increase our sales, and on the other hand, we want to expand the application possibilities for our materials. For this reason, Toray also began to expand its business from pure fibers to textiles and even clothing. This allows us to better respond to our customers' needs while staying at the forefront of innovation.

Over the decades, Toray has accumulated a great deal of knowledge in polymer chemistry and organic synthesis chemistry - and this know-how is the foundation for almost all of our other business ventures. Today, we produce a wide range of advanced materials and high-value-added products in plastics, chemicals, foils, carbon fiber composites, electronics and information materials, pharmaceuticals, medicine and water treatment. However, fibers and textiles remain our most important business area, accounting for around 40% of the company's sales.

What understanding, what heritage is still important to you today? And how do you live out a corporate philosophy in the textile sector that you formulate as "Contributing to society through the creation of new value with innovative ideas, technologies and products"?

Toray has consistently developed new materials that the world has never seen before. We do this by focusing on our four core technologies: Polymer chemistry, organic synthetic chemistry, biotechnology and nanotechnology. We do this by focusing on our four core technologies: Polymer chemistry, organic synthetic chemistry, biotechnology and nanotechnology. For textiles, this means we use new polymer structures, spinning technologies and processing methods to develop yarns with unprecedented properties. We always focus on the needs and problems of the market and our customers.

This approach enables us to integrate textiles with new functions into our everyday lives that natural fibers and materials cannot accomplish. For example, we offer sportswear and underwear that absorb water excellently and dry very quickly, or rainwear and outdoor clothing with excellent water-repellent properties that feature a less bulky inner lining. Other examples include antibacterial underwear, uniforms, or inner linings that provide a hygienic environment and reduce the growth of odor-causing bacteria. People enjoy the convenience of these innovative textiles every day, and we hope to contribute to their daily comfort and improve their lives in some way.

In 2015, the United Nations adopted 17 sustainable development goals – simply known as the 2030 Agenda, which came into force on January 01, 2016. Countries were given 15 years to achieve them by 2030. In your company, there is a TORAY VISION 2030 and a TORAY SUSTAINABILITY VISION. How do you apply these principles and goals to the textile business? What role does sustainability play for this business area?

Sustainability is one of the most important issues facing the world today - not only in the textile sector, but in all industries. We in the Toray Group are convinced that we can contribute to solving various problems in this regard with our advanced materials. At the same time, the trend towards sustainability offers interesting new business approaches. In our sustainability vision, we have set four goals that the world should achieve by 2050. And we have defined which problems need to be addressed to achieve this.

We must:

  1. accelerate measures to combat climate change,
  2. implement sustainable, recycling-oriented solutions in the use of resources and in production,
  3. provide clean water and air, and
  4. contribute to better healthcare and hygiene for people around the world.

We will drive this agenda forward by promoting and expanding the use of materials that respond to environmental issues. In the textile sector, for example, we offer warming and cooling textiles – by eliminating the need for air conditioning or heating in certain situations, they can help reduce energy costs. We also produce environmentally friendly textiles that do not contain certain harmful substances such as fluorine, as well as textiles made from biomass, which use plant-based fibers instead of conventional petrochemical materials. Our product range also includes recycled materials that reduce waste and promote effective use of resources.

The TORAY VISION 2030, on the other hand, is our medium-term strategic plan and looks at the issue of sustainability from a different angle: Toray has defined the path to sustainable and healthy corporate growth in it. In this plan, we are focusing on two major growth areas: Our Green Innovation Business, which aims to solve environmental, resource and energy problems, and the Life Innovation Business, which focuses on improving medical care, public health, personal safety and ultimately a longer expectancy of life.

Innovation by Chemistry is the claim of the Toray Group. In a world where REACH and Fridays for Future severely restrict the scope of the chemical industry, the question arises as to what position chemistry can have in the textile industry. How do chemistry, innovation and sustainability fit together here?

The chemical industry is at a turning point today. The benefits that this industry can bring to civilization are still enormous, but at the same time, disadvantages such as the waste of resources and the negative impact on the environment and ecosystems are becoming increasingly apparent. In the future, the chemical industry will have to work much more towards sustainability - there is no way around it.

As far as textiles are concerned, we believe there are several ways to make synthetic materials more sustainable in the future. One of these, as I said, is materials made from plants instead of petrochemical raw materials. Another is to reduce the amount of raw materials used in production in the first place – this can be achieved, for example, by collecting and recycling waste materials from production or sales. Biodegradable materials that reduce the impact of waste products on the environment are another option worth pursuing, as is the reduction of environmentally harmful substances used in the production process. We are already looking at all of these possibilities in Toray's synthetic textiles business. At the same time, by the way, we make sure to save energy in our own production and minimize the impact on the environment.

Toray's fibers & textiles segment focuses on synthetic fibers such as nylon, polyester and acrylic, as well as other functional fibers. In recent years, there has been a clear trend on the market towards cellulosic fibers, which are also being traded as alternatives to synthetic products. How do you see this development – on the one hand for the Toray company, and on the other hand under the aspect of sustainability, which the cellulosic competitors claim for themselves with the renewable raw material base?

Natural fibers, including cellulose fibers and wool, are environmentally friendly in that they can be easily recycled and are rapidly biodegradable after disposal. However, to truly assess their environmental impact, a number of other factors must also be considered: Primarily, there is the issue of durability: precisely because natural fibers are natural, it is difficult to respond to a rapid increase in demand, and quality is not always stable due to weather and other factors.

Climatic changes such as extreme heat, drought, wind, floods and damages from freezing can affect the quantity and quality of the production of natural fibers, so that the supply is not always secured. In order to increase production, not only does land have to be cleared, but also large amounts of water and pesticides have to be used to cultivate it – all of which is harmful to the environment.

Synthetic fibers, on the other hand, are industrial products manufactured in controlled factory environments. This makes it easier to manage fluctuations in production volume and ensure consistent quality. In addition, certain functional properties such as resilience, water absorption, quick drying and antibacterial properties can be embedded into the material, which can result in textiles lasting longer in use.

So synthetic fibers and natural fibers, including cellulose fibers, have their own advantages and disadvantages – there is no panacea here, at least not at the moment. We believe: It is important to ensure that there are options that match the consumer's awareness and lifestyle. This includes comfort in everyday life and sustainability at the same time.

To what extent has the demand for recycled products increased? Under the brand name &+™, Toray offers a fiber made from recycled PET bottles. Especially with the "raw material base: PET bottles", problems can occur with the whiteness of the fiber. What distinguishes your process from that of other companies and to what extent can you compete with new fibers in terms of quality?

During the production of the "&+" fiber, the collected PET bottles are freed from all foreign substances using special washing and filtering processes. These processes have not only allowed us to solve the problem of fiber whiteness – by using filtered, high-purity recycled polyester chips, we can also produce very fine fibers and fibers with unique cross sections. Our proven process technologies can also be used to incorporate specific textures and functions of Toray into the fiber. In addition, "&+" contains a special substance in the polyester that allows the material to be traced back to the recycled PET bottle fibers used in it.

We believe that this combination of aesthetics, sustainability and functionality makes the recycled polyester fiber "&+" more competitive than those of other companies. And indeed, we have noticed that the number of requests is steadily increasing as companies develop a greater awareness of sustainability as early as the product planning stage.

How is innovation management practiced in Toray's textile division, and which developments that Toray has worked on recently are you particularly proud of?

The textile division consists of three sub-divisions focusing on the development and sale of fashion textiles (WOMEN'S & MEN'S WEAR FABRICS DEPT.), sports and outdoor textiles (SPORTS WEAR & CLOTHING MATERIALS FABRICS DEPT.) and, specifically for Japan, textiles for uniforms used in schools, businesses and the public sector (UNIFORM & ADVANCED TEXTILES DEPT.).

In the past, each division developed its own materials for their respective markets and customers. However, in 2021, we established a collaborative space to increase synergy and share information about textiles developed in different areas with the entire department. In this way, salespeople can also offer their customers materials developed in other departments and get ideas for developing new textiles themselves.

I believe that the new structure will also help us to respond better to changes in the market. We see, for example, that the boundaries between workwear and outdoor are blurring – brands like Engelbert Strauss are a good example of this trend. Another development that we believe will accelerate after the Corona pandemic is the focus on green technologies and materials. This applies to all textile sectors, and we need to work more closely together to be at the forefront of this.

How important are bio-based polyesters in your research projects? How do you assess the future importance of such alternatives?

I believe that these materials will play a major role in the coming years. Polyester is made from purified terephthalic acid (PTA), which again consists of paraxylene (PX) and ethylene glycol (EG). In a first step, we already offer a material called ECODEAR™, which uses sugar cane molasses waste as a raw material for EG production.

About 30% of this at least partially bio polyester fiber is therefore biologically produced, and the material is used on a large scale for sportswear and uniforms. In the next step, we are working on the development of a fully bio-based polyester fiber in which the PTA component is also obtained from biomass raw materials, such as the inedible parts of sugar cane and wood waste.

Already in 2011, we succeeded in producing a prototype of such a polyester fiber made entirely from biomass. However, the expansion of production at the PX manufacturer we are working with has proven to be challenging. Currently, we are only producing small sample quantities, but we hope to start mass production in the 2020s.

Originally starting with yarn, now a leading global producer of synthetic fibers for decades, you also work to the ready-made product. The range extends from protective clothing against dust and infections to smart textiles and functional textiles that record biometric data. What are you planning in these segments?

In the field of protective clothing, our LIVMOA™ brand is our flagship material. It combines high breathability to reduce moisture inside the garment with blocking properties that keep dust and other particles out. The textile is suitable for a wide range of work environments, including those with high dust or grease levels and even cleanrooms. LIVMOA™ 5000, a high quality, also demonstrates antiviral properties and helps to ease the burden on medical personnel. The material forms an effective barrier against bacteria and viruses and is resistant to hygroscopic pressure. Due to its high breathability, it also offers high wearing comfort.

Our smart textile is called hitoe™. This highly conductive fabric embeds a conductive polymer – a polymer compound that allows electricity to pass through - into the nanofiber fabric. hitoe™ is a high-performance material for detecting biosignals, weak electrical signals that we unconsciously emit from our bodies.

In Japan, Toray has developed products for electrocardiographic measurements (ECGs) that meet the safety and effectiveness standards of medical devices. And in 2016, we submitted an application to the Japanese medical administrative authorities to register a hitoe™ device as a general medical device – this registration process is now complete. Overall, we expect the healthcare sector, particularly medical and nursing applications, to grow – not least due to increasing infectious diseases and growing health awareness among the elderly population. We will therefore continue to develop and sell new products for this market.

In 1885, Joseph Wilson Swan introduced the term "artifical silk" for the nitrate cellulose filaments he artificially produced. Later, copper, viscose and acetate filament yarns spun on the basis of cellulose were also referred to as artifical silk. Toray has developed a new innovative spinning technology called NANODESIGN™, which enables nano-level control of the fineness and shape of synthetic fibers. This is expected to create functions, aesthetics and textures that have not existed before. For which applications do you intend to use these products?

In NANODESIGN™ technology, the polymer is split into a number of microscopic streams, which are then recombined in a specific pattern to form a new fiber. By controlling the polymer flow with extreme precision, the fineness and cross-sectional shape of the fiber can be determined much more accurately than was previously possible with conventional microfiber and nanofiber spinning technologies. In addition, this technology enables the combination of three or more polymer types with different properties in one fiber – conventional technologies only manage two polymer types. This technology therefore enables Toray to specify a wide range of textures and functions in the production of synthetic fibers that were not possible with conventional synthetic fibers – and even to outperform the texture and feel of natural fibers. Kinari, our artificial silk developed with NANODESIGN technology, is a prime example here, but the technology holds many more possibilities – especially with regard to our sustainability goals.

What has the past period of the pandemic meant for Toray's textile business so far? To what extent has it been a burden, but in which areas has it also been a driver of innovation? What do you expect of the next 12 months?

The Corona catastrophe had a dramatic impact on the company's results: The Corona catastrophe had a dramatic impact on the company's results: In the financial year 2020, Toray's total sales fell by about 10% to 188.36 billion yen (about 1.44 billion euros) and operating profit by about 28% to 90.3 billion yen (about 690 million euros). The impact on the fiber and textile business was also significant, with sales decreasing by around 13% to 719.2 billion yen (approx. 5.49 billion euros) and operating profit by around 39% to 36.6 billion yen (approx. 280 million euros).

In the financial year 2021, however, the outlook for the fibers and textiles sector is significantly better: So far, the segment has exceeded its goals overall, even if there are fluctuations in the individual areas and applications. In the period from April to June, we even returned to the level of 2019. This is partly due to the recovering sports and outdoor sector. The fashion apparel market, on the other hand, remains challenging due to changing lifestyles that have brought lock-downs and home-office. We believe that a full recovery in business will not occur until the travel and leisure sector returns to pre-Corona levels.

Another side effect of the pandemic that we feel very strongly, is the growing concern about environmental issues and climate change. As a result, the demand for sustainable materials has also increased in the apparel segment. In the future, sustainability will be mandatory for the development and marketing of new textiles in all market segments. Then again, there will always be the question of how sustainable a product really is, and data and traceability will become increasingly important. In the coming years, the textile division will keep a close eye on these developments and develop materials that meet customers' needs.

About the person:
Koji Sasaki joined Toray in 1987. In his more than 30 years with the company, he has held various positions, including a four-year position as Managing Director of Toray International Europe GmbH in Frankfurt from 2016 to 2020. Since 2020, Koji Sasaki has been responsible for Toray's textile division and serves as acting chairman of Toray Textiles Europe Ltd. In these roles, he supervises the company's development, sales and marketing activities in the apparel segment, including fashion, sports and work or school uniforms.

The interview was conducted by Ines Chucholowius, Managing partner Textination GmbH

(c) Checkpoint Systems
28.09.2021

Checkpoint Systems: Retail Technology Solutions – Success needs a Team

Checkpoint Systems, a division of CCL Industries, is a global leader in retail solutions. The portfolio ranges from electronic article surveillance as well as theft and loss prevention to RFID hardware and software and labeling solutions. The aim is to provide retailers with accurate, real-time inventory, speed up the replenishment cycle, prevent out-of-stocks and reduce theft to improve product availability and the customer shopping experience.

Checkpoint Systems, a division of CCL Industries, is a global leader in retail solutions. The portfolio ranges from electronic article surveillance as well as theft and loss prevention to RFID hardware and software and labeling solutions. The aim is to provide retailers with accurate, real-time inventory, speed up the replenishment cycle, prevent out-of-stocks and reduce theft to improve product availability and the customer shopping experience.

Textination spoke with Miguel Garcia Manso, Business Unit Director Germany at Checkpoint Systems, where the 44-year-old industrial engineering graduate has been working since 2018. With many years of international retail experience, he knows the needs of the retail industry very well. Before that, Miguel Garcia Manso lived in Madrid for almost 15 years, where he worked for the Spanish food retailer DIA. There he also accompanied the introduction and roll-out of article surveillance projects.

 

If you had to present Checkpoint Systems and its portfolio to someone who is not a retail professional – what would you say?

We are the retail partner and our job is to help retailers make shopping as pleasant as possible for their customers. Put simply, our solutions ensure that the right product is in the right place at the right time when the end consumer wants to buy it, instead of standing in front of an empty shelf in the worst-case scenario. Our portfolio ranges from individual anti-theft products to solutions that cover the entire supply chain and provide the greatest possible transparency of inventory.

 

It's been a long journey from the 1960s, when a small team in the U.S. developed a method to prevent the theft of books from public libraries, to becoming the international leader in 21st century article surveillance, operating in 35 countries. What legacy is still important to you today, and how would you describe the spirit at Checkpoint Systems?
 
Both questions have the same answer: On the one hand, innovative strength and, on the other, consistent exchange with the retail industry. Both have been in the focus at Checkpoint Systems from the very beginning. We develop our products and systems in close exchange with the industry, actively seek dialogue, listen to what is needed in everyday life, etc. This is very important to us and is also regularly used as a selling point for Checkpoint Systems. We definitely want to continue this.

 

You offer hardware and software technologies for retail, which is a very complex market. How do the requirements of retailers from the fashion, outdoor and textile industries differ from those of other industries?

The reasons why retail companies contact us are similar across all industries. They all want to delight their customers, retain them in the long term, and generate more sales. The ways to achieve this may differ: From omni-channel strategies for the fashion sector, to article surveillance solutions for high-priced electrical or cosmetic products, and to RFID-based fresh food solutions for food retailers to reduce food waste.
The requirements of the industries differ, especially when it comes to labels. Depending on the size and price of the product as well as the desired technology, we recommend different labels – or develop them in close coordination with the customer. For the Polish fashion company LPP, for example, we have just developed a special dual RF and RFID tag that blends harmoniously into the store design.

 

Magic word RFID – the contactless and automated reading and storing of data based on electromagnetic waves is the centerpiece of your technologies. You even encourage your customers to develop their own RFID strategy. What do you mean by this and are you sure that all retail companies will be able to do this on their own?

We develop the strategy together with our customers, usually as part of a pilot project. Until a few years ago, the introduction of RFID technology was actually more complex and usually involved a project lasting several years. Today, however, we can quickly calculate for each retailer in the context of a small pilot project, how much more profitable they can be with RFID and what their return on investment is. We usually start with a store scan, followed by pilot testing in selected stores, including individual training and on-site support. And by the time it is implemented in all stores, the customers themselves are RFID experts and have an understanding of what they can do with the real-time data. 

 

What does the keyword "customized" mean for Checkpoint Systems? To what extent can you map the individual needs of each customer? Or can you make every retail company – whether chain or boutique – "happy"?

We give high priority to personalized solutions. This concerns, on the one hand, the product itself and, on the other, the size of the company. As you already indicate, large retail chains obviously have different needs than small boutiques. For O₂, Telefónica Germany’s core brand, for example, we have just specially adapted our AutoPeg tags for theft protection. Instead of the standard yellow, the tags for O₂ are white with blue lettering to match the store design.
This also shows the development in the area of article surveillance in general: When article surveillance was still in its infancy, antennas and labels were mainly functional. Nowadays, they blend harmoniously into the overall look of the store design. Retailers no longer have to choose between design and functionality.

 

How is innovation management practiced in your company and which developments that Checkpoint has worked on recently are you particularly proud of?

In recent months, we have worked intensively – together with the German Employers' Liability Insurance Association (Berufsgenossenschaft Handel und Warenlogistik) – on the testing and certification of our article surveillance systems and now we can proudly say: We are the first manufacturer in Germany whose EAS systems have been tested by the CSA Group, an internationally recognized and accredited provider of testing and certification services. The CSA Group has confirmed that our radio frequency-based EAS systems comply with all standards and guidelines applicable in Germany with regard to exposure to electromagnetic fields. No safety distances need to be maintained.
The background is as follows: Retailers in Germany are obliged to prepare a risk assessment if they use an EAS system. The CE declaration of conformity, which they receive from the manufacturer when purchasing an EAS system, is not sufficient for this purpose. By testing our systems, we have created the best conditions for our customers to make such an assessment. We have also provided the relevant documents to the Employer's Liability Insurance Association.

We are also proud of the fact that we have managed to increase the clearance widths of our NEO antennas for article surveillance from two meters to 2.70 meters. This gives retailers significantly more freedom in store design. In general, store design is also a good keyword at this point: With our free-standing antennas, the design of the NS40 or even the possibility of incorporating antennas into checkout systems, we have contributed a great deal to making article surveillance aesthetically pleasing and harmoniously integrated into the whole.

 

The Covid-19 period was a disaster, especially for the stationary retail. In recent months, companies have increasingly moved in the direction of e-commerce – whether via individual store solutions or marketplaces – in order to compensate for at least part of the decline in sales. What is your advice to retailers: Can only omni-channel businesses be successful today and in the future?

Yes, that is definitely our advice to retailers. Omni-channel solutions are not going to disappear, but will continue to become more common and will be indispensable in the near future. Retailers are well advised to adapt to this new situation – also regardless of Corona – and to invest in the expansion of functioning omni-channel solutions. Customers expect the product they want, to be available when they enter a store. And if not, that they can easily have it delivered to the same store or shipped to their home. This only works with very high inventory transparency, for example through our RFID solutions.

 

Keyword: economic efficiency. Creating the much-vaunted personalized perfect shopping experience for the customer costs money, doesn't it? Stock availability, reducing inventories through clearance sales, shelf management, logistics and returns processing – to what extent can you support retailers in increasing their profitability?

NOT creating the perfect shopping experience costs a lot more – dissatisfied customers who haven't found what they want won't come back. To keep up with customer demand, many retailers therefore stock far too much products. In our experience, this amounts to an average of 42,000 items. That costs. These retailers pay high costs for warehouse space, need a lot of time for inventory processes, and end up having to reduce products significantly in order to reduce inventories.
The key to greater profitability lies in inventory accuracy. With the help of RFID technology, we can increase this to up to 99 percent. This allows us to avoid under- or overstocking, reduce the amount of storage space required, and optimize processes, including inventory. RFID can read hundreds of tags simultaneously and is more accurate and faster than manual counting. Experience shows that retailers can increase their sales by an average of three percent with our RFID technology.

 

Even if the situation in retail has eased to some extent as a result of the vaccinations, the shopping situation in on-site stores – viewed optimistically – also requires special precautions, at least for the next few months. With "safer shopping," you offer a package of various components for this purpose. What does it cover?
 
SmartOccupancy is our simple solution for controlling the number of people in salesrooms in real time. The system counts the number of people entering and leaving using Visiplus 3D, an overhead people counting sensor. When the maximum capacity is almost reached, SmartOccupancy sends an alert to the staff. This allows the staff to respond to current occupancy counts in real time, contributing to a safer environment for employees and customers. Those responsible can use SmartOccupancy to implement official instructions on the maximum number of people safely and reliably; manual counting is no longer necessary. A visual capacity indicator clearly shows customers at the door whether they are allowed to enter the store or not.
The second solution is primarily of interest to the textile and clothing industry as well as the footwear market: Inventory Quarantine is a software solution for secure, automated returns (SaaS-based). It allows retailers to park returned goods in an automated quarantine queue for a few hours. After the pre-defined time has passed, Inventory Quarantine notifies employees via push message that the piece of clothing or shoe can be cleared back to the floor or re-tagged as available in the online store. This means that items are only released when they are deemed safe for resale – while ensuring that items are put back on sale promptly. The solution helps retailers keep track of returned goods and minimize the time when products are not available on sale.

 

"Ethical consumption has finally become an attitude and has arrived in the middle of society," trend researcher Peter Wippermann commented on the results of the Otto Group's latest trend study "Living More Consciously". What does sustainability mean to Checkpoint Systems as a company, how do you reflect this finding in your product portfolio and how do you support your customers in achieving sustainability goals?

Sustainability is definitely an important topic for us at Checkpoint Systems. We regularly review our products and processes to see how we can work even more resource-efficiently, reduce production waste and lower our CO2 emissions. This also includes, how we can further reduce the power consumption of our antennas. We only develop and sell RF antennas. This technology is not only safer in terms of exposure to electromagnetic fields, but also more environmentally friendly: RF antennas require 40 to 70 percent less energy than other technologies.

Source:

The Interview was conducted by Ines Chucholowius, Managing Partner, Textination GmbH.

(c) Messe Frankfurt GmbH
13.07.2021

Messe Frankfurt aiming for €500 Million in Sales in 2022

Messe Frankfurt is ready to start up again. Speaking at the Corporate Press Conference earlier today, Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, said: “If the pandemic situation continues to improve, we have every confidence that we will be able to get fully started again in all areas in 2022. We are aiming for sales of over €500 million.”

Mayor Peter Feldmann, Chairman of the Messe Frankfurt Supervisory Board, also stressed: “Our trade fairs, congresses and other events are central elements in the global economy and part of the economic lifeblood of Frankfurt and the Rhine-Main region in particular. I firmly believe that, once the pandemic has passed, Messe Frankfurt will be one of the top players in the international trade fair sector.”

Messe Frankfurt is ready to start up again. Speaking at the Corporate Press Conference earlier today, Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, said: “If the pandemic situation continues to improve, we have every confidence that we will be able to get fully started again in all areas in 2022. We are aiming for sales of over €500 million.”

Mayor Peter Feldmann, Chairman of the Messe Frankfurt Supervisory Board, also stressed: “Our trade fairs, congresses and other events are central elements in the global economy and part of the economic lifeblood of Frankfurt and the Rhine-Main region in particular. I firmly believe that, once the pandemic has passed, Messe Frankfurt will be one of the top players in the international trade fair sector.”

Presuming that the pandemic situation and the restrictions imposed by local authorities permit this, events are also to be organised again at the Group’s Frankfurt base in the second half of this year. Since the pandemic broke out in March 2020, it has been scarcely possible to generate any sales at all in Germany. Outside Germany, Messe Frankfurt was only able to hold events to a limited extent, for example in China. The pandemic brought the Group’s decades of growth to an abrupt halt. Since then, Messe Frankfurt has focused on ensuring sufficient liquidity for the Group, with a flexible but strict budget. There are still no plans for redundancies.

Wolfgang Marzin: “In spite of the strict cutbacks, the backing of our shareholders – the City of Frankfurt and the State of Hesse – means that, even in times like these, we are in a position to seize opportunities and invest counter-cyclically. With outside capital and a shareholder loan, Messe Frankfurt’s financial position has been secured for the current financial year and well into 2022.”

After the final financial report for financial year 2020 was submitted, Group sales were approximately €257 million (2019: approx. €736 million). With a consolidated net loss of around €122 million for the year, the result was far removed from the consolidated net profits of previous years (2019: approx. €50 million). The current financial year will also see a decline in all the Group’s financial performance indicators.

In spite of very difficult conditions, a total of 153 events were held over the past financial year – these included 46 trade fairs and exhibitions (2019: 155) with more than 33,000 (2019: 99,246) exhibiting companies and 1.2 million visitors.

As Wolfgang Marzin summed up: “The need to hold all events entirely in digital form illustrated the importance of face-to-face interaction for success in business.” And Detlef Braun, Member of the Executive Board of Messe Frankfurt, added: “The digital working environment and long-distance interaction that have been our everyday reality for over a year have led to a certain digital fatigue among many people. In the overall context of our events, hybrid events will continue to play an important part and to add value for the sectors.” It is not possible at present to predict exactly how the demand for digital and hybrid formats will actually develop. Wolfgang Marzin: “Changes will be of an evolutionary but lasting nature, with great advances being made in integrating valuable digital elements. Aspects relating to sustainability, growing environmental awareness and experience in digital interaction will lead to changes in behaviour – which, incidentally, was already happening before the coronavirus broke out.”

Messe Frankfurt is planning events in digital, hybrid and in-person formats for the third and fourth quarters of the current financial year. The premiere of Frankfurt Fashion Week took place in digital form under the Frankfurt Fashion Week (FFW) Studio label. Detlef Braun: “Back in April, we opted – together with everyone else involved – to hold an exclusively digital event. With an expected international component of 80 percent, a physical event would not have been feasible given that the pandemic situation was still volatile.” Automechanika Frankfurt Digital Plus will be launched in September according to the Plug & Play principle. As Detlef Braun explains: “We developed a hybrid concept that contains a condensed physical exhibition while also allowing all participants to present themselves and network internationally by digital means.” In 2022, Automechanika will be reverting to its original cycle of being held in even-numbered years. For the first time ever, Hypermotion will be taking place parallel to Automechanika. When Nordstil opens its doors in Hamburg in July, it will be the first in-person Messe Frankfurt event to be held again in Germany.

The 70 or so guest events scheduled to take place in Frankfurt in the second half of the year – including trade fairs like Franchise Expo, White Label World Expo, the Frankfurt Book Fair and Food Ingredients & Health Ingredients Europe – will also be creating new momentum at the Group’s Frankfurt base. Uwe Behm, Member of the Executive Board of Messe Frankfurt, commented: “We are delighted that our contract with DECHEMA has been renewed.” This means that the Frankfurt exhibition grounds will be playing host to ACHEMA – the world forum and leading show for the process industries – until at least 2027. Uwe Behm: “ACHEMA is a prime example of the kind of premium international event and personal interaction that will remain important in the future as well as sending an important signal for our Frankfurt base.”

As Mayor Peter Feldmann concluded: “Even in challenging times, Messe Frankfurt continues to invest in its future and in expanding its portfolio, having added a total of 23 events worldwide since 2020. These include, for example, the Cross Border E-Commerce Fair in Shenzhen – the first event of its kind in China – which was added during the current financial year. As well as this, the Group will be stepping up its activities in the North Chinese city of Tianjin. Located in the centre of the Circum-Bohai-Sea Economic Zone, the city’s economic importance is on a par with that of the Greater Bay Area and Yangtze River Delta and it is set to be a new global trade fair hotspot.”

Photo: pixabay
13.04.2021

KPMG Study in Cooperation with EHI: Fashion 2030

For years now, fashion retail has been able to show a moderate but steady growth in sales. However, the share of sales accounted for by online retail is becoming significantly stronger, and consequently that of stationary retail is becoming weaker. In just 10 years, online fashion retail will have a market share as high as that of local fashion stores, according to one of the findings of the study "Fashion 2030 - Seeing what fashion will be tomorrow" by KPMG in cooperation with EHI. "For retailers, the decline in sales in the stationary sector means that they have to reduce their stationary areas," says Marco Atzberger, Managing Director of EHI. A dilemma, because the majority of customers prefer to shop in their local fashion store, despite all the online alternatives.

For years now, fashion retail has been able to show a moderate but steady growth in sales. However, the share of sales accounted for by online retail is becoming significantly stronger, and consequently that of stationary retail is becoming weaker. In just 10 years, online fashion retail will have a market share as high as that of local fashion stores, according to one of the findings of the study "Fashion 2030 - Seeing what fashion will be tomorrow" by KPMG in cooperation with EHI. "For retailers, the decline in sales in the stationary sector means that they have to reduce their stationary areas," says Marco Atzberger, Managing Director of EHI. A dilemma, because the majority of customers prefer to shop in their local fashion store, despite all the online alternatives.

Textiles, media and electrical goods are currently the categories most frequently purchased online. Consumers believe that online shopping in these categories will also be particularly attractive in the future, although there is also considerable interest in online purchasing of furniture, drugstore and hardware store products.

With sales of 16.5 billion euros, online fashion retail already accounts for 25 percent of total fashion sales, which were around 66 billion euros in 2020. The experts at KPMG and EHI predict that this share will double in the next ten years. The forecasted annual sales of 79.2 billion euros in 2030 are to be divided equally between online and stationary stores. In order to position itself correctly here, the textile trade is facing strategic changes in terms of sustainability and digitization in addition to reductions in retail space. Concepts such as circular economy (recycling) or re-commerce (second-hand) are just as much part of the customer's demands as a smooth (channel-independent) shopping experience or a targeted customer approach.

Online information sources are becoming increasingly important for customers. However, browsing in stores continues to be the main source of information when shopping. One exception, however, is electrical goods - the independent opinion of reviews is the most important source of information here.

Reductions in retail space
As the market share of online fashion retail is becoming increasingly stronger than that of the overall fashion market, there will be a scissor effect for the stationary clothing retail – unless decisive parameters such as store rents change. Permanently reducing the share of fixed costs in the stationary sector can lead to a harmonization of both sales channels and prevent massive cannibalization effects, according to the authors of the study. The reduction in retail space will have the most severe impact on department stores and multi-story formats. Interviews with retail experts show that the retail expects a reduction in space of around 50 percent by 2030 and anticipates shrinkages of up to 70 percent at peak times. However, the current crisis also offers fashion retailers a greater choice of appealing rental spaces and therefore the opportunity to position themselves for the future by strategically streamlining their own store networks, adapting their space and differentiating their concepts to suit their target customers - in combination with smart digital solutions.

Multi-channel approaches are continuing to grow. On the one hand, stationary retailers will increasingly enter the online market; on the other hand, it can be observed that the opening of their own local stores by previously online-only retailers is on the rise.

Shopping experience
For a successful shopping experience, the city centers must be vibrant as well as attractive and should offer entertainment. All of this requires cooperation between all of the local players involved and collaboration with conceptually oriented urban development. To increase the individual customer loyalty and build real trust, fashion retailers must invest more in emotionality and use IT solutions. Whether in-store or online, customers want a targeted and smooth shopping experience, which for retailers means cleverly linking the systems. Availability and finding clothes in the right size also play a significant role in the stationary fashion retail. 42 percent of customers say that they would shop more often in stores, if these factors were guaranteed.

Already today, a concrete shortage of qualified personnel can be observed in certain regions and areas of responsibility. This is likely to become even more severe in the future. The retail’s own qualification measures will increase, and the industry's image will have to be improved.

Despite all technological support, the human being remains the most important factor in retailing - 88 percent agree on this. For 60 percent of consumers, encounters with people in a retail store are becoming increasingly important.

Sustainability
For almost half of the consumers surveyed (46 percent), sustainability is already a worthwhile concept today. This also includes re-commerce and second-hand. 34 percent of customers already buy used clothing, and another 28 percent can imagine doing so. In terms of occasions, a large proportion can also imagine renting clothing. The second-hand clothing trend has the potential to claim a market share of up to 20 percent in the next ten years and therefore to become a significant market segment in fashion retail.

In addition to the sustainability debate, the main factors driving this trend are the digitalization of the "second-hand store around the corner" and the large online fashion platforms that are discovering this market for themselves and making consumers increasingly aware of the models of temporary use.

Laws and regulations as well as increasing pressure from stakeholders have contributed to the growing importance of sustainability. However, the consumer goods sector attaches greater importance than other sectors to the aspect of being able to achieve a reputational gain through a sustainability strategy.

When it comes to the circular economy or rather the recycling of raw materials from used clothing, many companies are already involved in non-profit initiatives and research projects to develop the relevant technologies. In 2030, also due to legal initiatives, many clothing items will probably be made from recycled textile raw materials or fibers, which would substantially shorten the supply chains. "Automated fiber recovery, increasing unit labor costs in the Far East and fewer used textiles, this is the starting point for a perspective revival of textile production in countries close to Europe as well as in Europe itself," says Stephan Fetsch, Head of Retail EMA at KPMG. Although circular economy does not yet play a major role due to the current limited availability, it shows great potential: 28 percent have already purchased recycled textiles, and over 50 percent are positive about it.

Customers believe that retailers and manufacturers are responsible for sustainability. They, on the other hand, would like consumers to initiate the upswing of re-commerce by changing their behavior. New compliance guidelines will have an accelerating effect on the development of the re-commerce market.

Source:

(Studies; KPMG/EHI or rather KPMG):
- Fashion 2030: Sehen, was morgen Mode ist (Seeing what fashion will be tomorrow - only available in German)
- CONSUMER MARKETS: Trends in Handel 2020 (Trends in Retail 2020 - only available in German)

Entries now open for Basecamp of Inspiration by ISPO Brandnew in cooperation with Globetrotter © KontraPixel | Jana Erb
16.03.2021

Entries now open for Basecamp of Inspiration by ISPO Brandnew in cooperation with Globetrotter

  • Calling all innovative start-ups in the outdoor industry
  • Globetrotter as official Partner
  • Online entries incl. submission of products open until May 14, 2021

Basecamp of Inspiration by ISPO Brandnew in cooperation with Globetrotter is taking place in 2021. The competition is open to start-ups working in the outdoor industry that have developed innovative products. 10 shortlisted start-ups will be given the opportunity to make their pitch for first place live during OutDoor by ISPO from July 6 to 8, 2021. The winner will receive a “Globetrotter Innolab Scholarship”. The outdoor retailer is the Basecamp’s official partner. The competition entry process has already been successfully launched and will remain open until May 14, 2021.

  • Calling all innovative start-ups in the outdoor industry
  • Globetrotter as official Partner
  • Online entries incl. submission of products open until May 14, 2021

Basecamp of Inspiration by ISPO Brandnew in cooperation with Globetrotter is taking place in 2021. The competition is open to start-ups working in the outdoor industry that have developed innovative products. 10 shortlisted start-ups will be given the opportunity to make their pitch for first place live during OutDoor by ISPO from July 6 to 8, 2021. The winner will receive a “Globetrotter Innolab Scholarship”. The outdoor retailer is the Basecamp’s official partner. The competition entry process has already been successfully launched and will remain open until May 14, 2021.

The format for start-ups, which is based on a long tradition spanning 20 years, is being slightly reworked this year: the jury, consisting of industry experts, will shortlist the 10 best entries after which the relevant entrants will be invited to make their pitch for the scholarship and other prizes live on stage at OutDoor by ISPO. 

Winners will benefit from global reach and communications strategies
The winner of the top spot will receive a Globetrotter Innolab Scholarship: the winning product will be included in Globetrotter’s range and prominently showcased and advertised in the Globetrotter Innovation Lab in Berlin for an entire season. The winning start-up will also be given the golden opportunity to present the product or service in the Globetrotter online store and in selected retail spaces. Finally, the Globetrotter Innolab Scholarship will also involve inclusion in the outdoor retailer’s communications and content strategy. Globetrotter will promote the winning product via various different digital channels, including newsletters, social media platforms, blogs, and the Globetrotter magazine. The winner may also benefit from support in terms of subsequent marketing as well as joint further development of the product.  

Outdoor and adventure photographer Jana Erb from KontraPixel will shoot a video for the runner-up about the brand, including interviews and a tour of the company. Both the product and the start-up involved will therefore benefit from professional production. The third-placed start-up will win exclusive PR material from KontraPixel, including photos of its products.
Jana Erb is thrilled about the partnership with Basecamp: “Prizes like these firstly enable fledgling brands to network with the industry’s big hitters and secondly provide them with a unique opportunity to present their new products to a diverse audience.“

Globetrotter as solid partner for Basecamp of Inspiration by ISPO Brandnew
Globetrotter has its finger firmly on the pulse in terms of the industry’s latest developments and trends. The Globetrotter Innovation Lab has been a feature of the Berlin store since fall 2020. This area’s sole purpose is to showcase innovative developments in the outdoor retail industry. As such, Globetrotter is offering the Basecamp winner an unbeatable environment in which to present both itself as a newcomer and its award-winning product.
 
Franziska Zindl, Head of ISPO Awards & Innovations: “Not only does the cooperation demonstrate retail’s huge interest in and commitment to the summer format of ISPO Brandnew but the extensive service package is also set to provide the smallest players in our industry with yet another incredible springboard for gaining a solid foothold in the market.”

Andreas Vogler, CEO Globetrotter: “We are truly thrilled to be able to work together with the ISPO Brandnew team to offer up-and-coming new start-ups the benefit of our marketing expertise. We are proud of the fact that we are passionate about innovation and are now perfectly positioned to offer our services as a sales and launch partner. And, for us, ISPO is a partner with vision and a seemingly infinite network.”

More information:
ISPO OutDoor by Ispo
Source:

Messe München

(c) pixabay
02.03.2021

Study on Purchasing Behavior during the Corona Crisis in Germany, Austria, Switzerland and Sweden

Rogator / exeo investigate for the second time the purchasing behavior during the Corona crisis in Germany, Austria, Switzerland and Sweden ("OpinionTRAIN") and presented the results:

Rogator / exeo investigate for the second time the purchasing behavior during the Corona crisis in Germany, Austria, Switzerland and Sweden ("OpinionTRAIN") and presented the results:

  • Declining frequency of visits to discounters and more visits to hypermarkets
  • Significant shift in consumer behavior: More spending on groceries
  • Dynamic pricing is rejected by consumers
  • Online retail: The crisis winner (especially among younger consumers)

Supermarkets and hypermarkets have benefited from the Corona crisis in multiple ways. Firstly, the spending on groceries by German households has risen significantly (more home office, less traveling, more time spent with family and on cooking). Secondly, in 2020, the sales market share of discounters fell by around 1 percentage point to 42.1%, while full-range retailers gained 1.5 percentage points (to 34.8% market share).

“With the continuously growing competition and the existing distribution struggles, it is not surprising if the news on the grocery trade increasingly contain the tenor price war again in the new year. The increase in VAT at the beginning of the year has speeded up the price competition”, says Johannes Hercher, CEO of Rogator AG and co-author of the OpinionTRAIN study

An overview of the results:

Declining frequency of visits to discounters and more visits to hypermarkets
While shopping in all four countries surveyed most frequently took place in supermarkets in the past 2 months (Visits in the past 2 months: Germany 81%, Austria 86%, Switzerland 79%, and Sweden 79%), Germany has the highest percentage of respondents (71%), compared to other countries, who purchased groceries at discounters. Against all expectations, the leading discounters such as Aldi and Lidl have performed relatively worse than the full-range retailers during the Corona crisis. Compared to the first data collection (Apr./May2020), the share of consumers with purchases in discounters in Germany decreased from 74% to currently 71%, the share of shoppers in supermarkets remained unchanged (81%), and the consumer rate for hypermarkets (e.g. Real, Kaufland) increased significantly (from 34% to 44%). While especially older consumers are staying more loyal to the discounter, the consumer rate in the <30 age group is particularly low at 53%. Instead, online grocery shopping shows a high relevance among younger consumers. Almost one in three respondents said, that they had ordered groceries online in the past 2 months.

Significant shift in consumer behavior: More spending on groceries
The crisis situation is leading to massive changes in purchasing behavior. In almost all types of grocery shops, the frequency of visits has decreased, except for online shopping and organic food stores. The reaction patterns of the consumers are becoming increasingly entrenched. As already observed in Apr./May 2020, consumers are going less frequently to grocery stores, but are purchasing more items per visit. In many cases, the discounters do not meet the consumers' need for complete purchases. This is bitter in many respects. In Germany, for example, around a quarter of respondents say, that their spending on food increased during the Corona crisis (5 % are assuming a decrease), while this is the exact opposite (8% increase and 21% decrease in expenses) for clothing (textile, without sports). These figures reflect a massive shift in consumption. This is an indicator that Corona has also changed the statistical market basket. For 2020, the inflation rate for groceries is reported at 2.4%. In this case, most of the change in spending habits can be explained by a quantity effect.

Dynamic pricing is rejected by consumers
Since price flexibility is being discussed in retail as the new "silver bullet to increase margins," the OpinionTRAIN study took a closer look at consumers' views on dynamic pricing ("when demand goes up, the price goes up; when demand goes down, the price goes down"). Results: The consumers' enthusiasm for dynamic pricing in retailing is rather limited. This is not a German phenomenon. In all four countries, the rejection of dynamic pricing is greater than the approval. For retail companies, the "total rejection" segment presents a major threat in particular. This group includes about one-third of consumers and rejects flexible pricing in all 20 product categories presented. Many consumers clearly long for continuity, especially in times of significant changes in terms of retail prices. Although consumers who have already had experience of dynamic pricing (prices can change every hour) in online retailing are more relaxed about the issue, the implementation of dynamic pricing nevertheless involves a significant risk of damage to the customer relationship and a lasting loss of trust.

Online retail: The crisis winner (especially among younger consumers)
The reinforcement of online sales observed in recent years is receiving a new boost due to Corona. The shift in purchasing in favor of online retailing is evident in all four countries, with the strongest showing in Sweden. Here, 40% of consumers say that they ordered more online during the Corona crisis (8% less). Similar results, slightly more moderate, are also seen in Germany (29% more, 9% less ordered online). The demand shift in favor of online purchasing is particularly strong among younger consumers under the age of 30, while it is relatively weak among the age group of 60+.

“It is becoming increasingly apparent, that Corona will also have a medium-term impact on demand behavior. For instance, consumer preferences also seem to diverge more along age segments: On the one hand, the younger consumers are directing towards omnichannel shopping, where even fluctuating prices are not a major problem. And on the other hand, the older consumers prefer in-store shopping and have a strong desire for stable and reliable prices”, summarizes Prof. Dr. Andreas Krämer, CEO of exeo Strategic Consulting AG and professor at the University of Applied Sciences in Iserlohn as co-author of the OpinionTRAIN study.

Source:

Rogator AG

(c) STF Swiss Textile & Fashion Institute
23.02.2021

Sustainability Management in Textiles - Interview with Sonja Amport, Director of STF

Contact restrictions, mandatory use of face masks, home office: The Coronavirus has turned our daily lives upside down and reduced public life almost to zero. The impact of the pandemic has even further in-creased the existing pressure for action to achieve the Sustainable Development Goals. And that is why, it is not surprising that the issues of sustainability, climate protection and digitization are gaining ground in the industry's and consumers' awareness. New management qualities are required.

Textination talked to Sonja Amport, Director of the STF Swiss Textile & Fashion Institute, about the new training course CAS Sustainability Management in Textiles. After career experiences in the industry and in associations, the business economist with a master's degree in International Management has been contributing her knowledge of textiles, education, business administration, as well as marketing and sales to STF with vigor and passion since 2015.

Contact restrictions, mandatory use of face masks, home office: The Coronavirus has turned our daily lives upside down and reduced public life almost to zero. The impact of the pandemic has even further in-creased the existing pressure for action to achieve the Sustainable Development Goals. And that is why, it is not surprising that the issues of sustainability, climate protection and digitization are gaining ground in the industry's and consumers' awareness. New management qualities are required.

Textination talked to Sonja Amport, Director of the STF Swiss Textile & Fashion Institute, about the new training course CAS Sustainability Management in Textiles. After career experiences in the industry and in associations, the business economist with a master's degree in International Management has been contributing her knowledge of textiles, education, business administration, as well as marketing and sales to STF with vigor and passion since 2015.

The history of the STF Swiss Textile & Fashion Institute began in 1881. In this year Pablo Picasso was born and Billy the Kid was shot. The Tales of Hoffmann by Jacques Offenbach was premiered and Thomas Alva Edison built the world's first electric power station. The Breuninger department store opened at Stuttgart's market square and Rudolph Karstadt's first store in Wismar.
What led to the foundation of STF during this period of time and what values do you still feel committed to today?

In 1881, the textile industry in Switzerland was thriving. Companies in the sector of spinning, weaving, finishing and others burgeoned. However, there was a shortage of trained specialists who could have operated or repaired the machines. This is why the companies teamed up and founded the STF Swiss Textile & Fashion Institute - a place for education and training of specialists for the Swiss textile and clothing industry. For this reason, the STF is still organized as a cooperative today. Therefore, we are still committed to the values of competence, customer orientation, innovation, inspiration and passion to this day.

If you had to introduce your educational institution in 100 words to someone who doesn't know the Schweizerische Textilfachschule: How does the school define itself today and on which fields of activity does it focus?
The STF Swiss Textile & Fashion Institute stands for sustainable educational competence covering the entire life cycle of a textile, fashion or lifestyle product. With the "STF-LAB", the STF positions itself as an educational service provider with three business fields. The core field is "Education", where the STF offers numerous training and further education courses, from basic education to bachelor's and master's degrees. In the "Incubator & Makerspace" (STF Studio), the main focus is on shared infrastructure, mutual inspiration and the thereby together achieved progress. In the third business field, "Think Tank & Consulting", the school acts as a think tank, where experts can be "hired" and part-time management is offered.

Keyword life-long education: What further education programs does the STF offer for the textile and clothing industry, even after a successful degree?
Which industry sectors and which countries are you focusing on?

Firstly, we offer a variety of informal modular courses for the textile and clothing industry as well as retail, in which one can achieve a good overview of a specific topic within 45 lessons. Such as: Welding & Bonding, Smart & Functional Textiles, Start-up in Fashion or the Steiger Stitch Module, where you learn to program your own knitting designs and then knit them on a "Shared Machine" at STF. We also offer two-week intensive summer courses each year, for example in Sustainable Fashion Design. In terms of formal education, I can recommend our master’s program in Product Management Fashion & Textile in German or our two CAS in Sustainability Management in Textiles. Once with face-to-face classes in German and once via e-learning in English. At the moment, we are focusing our programs on Germany, Austria and Switzerland (DACH region). Our internationalization strategy was abruptly stopped due to Covid-19. With our English master's programs, we were focusing particularly on the Indian and Chinese markets We are now strategically repositioning ourselves with English language courses and will start marketing again from 2022 onwards. The goal is to provide flexible, modular master's programs with a high e-learning component, so that costs remain moderate and travelling can be reduced.

Sustainability has changed from a buzzword to a matter of course: The latest OTTO Trend Study even says, that sustainable consumption has entered the mainstream society. What does this mean for the textile and clothing industry? Are the companies positioned in terms of personnel in such a way, that they have professionally incorporated this complex of topics into their service portfolio?
Swiss companies have recognized, that they only have a chance against foreign competitors, if they are capable of innovation, consistently operating in a niche and can stand out through sustainable production. Sustainability is therefore an absolutely central USP. With this in mind, many companies are dealing this and, of course, also send their employees to us for further training.

The STF offers - so far being the only one in the German-speaking area - an internationally recognized further education in the field of Sustainability Management in Textiles as a Certificate of Advanced Studies CAS. Which sub-areas from design, production, process optimization to marketing does the certificate cover?
The STF offers the internationally recognized University of Applied Sciences certificate in collaboration with SUPSI, the Scuola Universitaria Professionale della Svizzera Italiana in Ticino.

In the degree program, we look from a holistic perspective and at the entire value chain of a textile, i.e. from design to production and to marketing, global challenges, where sustainability acts as a multilateral solution. In addition, the normative and strategic management of sustainability, topics related to social responsibility as well as initiatives and standards for the textile industry are highlighted. An important element of the CAS are raw materials and products, i.e. not only sustainable fibers but also fabrics or the use of chemical agents. Last but not least, aspects around biodiversity, animal welfare, marketing, labeling as well as possible future scenarios and best practice examples are highlighted.

Who could be interested in the CAS Sustainability Management in Textiles and why? What impact can the certificate have on a career?
The CAS is attractive for managers who are generally concerned about the strategic orientation of a company, as well as for specialist employees in design, product development, purchasing, sales or quality management who are responsible for operationalizing the sustainability strategy. And of course we always welcome young designers with their own fashion labels willing to break new, sustainable grounds and to stand out from the rest. The push in professional life is strongly related to one's own personality. So far, however, all graduates have found attending the further education program to be extremely beneficial for their own career paths.

What about the formal aspects of the CAS? For example, are there selection criteria, by when do you have to register, what does the curriculum look like, and what are the fees for attendants?
We start the educational courses at the end of August each year. Early registration, preferably by mid-May, is recommended to secure a place. In the face-to-face course, 120 lessons take place in Zurich and Ticino, costs of CHF 5,900. -, including teaching materials and examination fees, can be expected. In the e-learning course, with a few days of on-site attendance, the content is taught synchronously by Microsoft Teams, usually by the same lecturers. Here, the fee is CHF 5,600.

These costs do not include personal expenses as well as travel and accommodation costs.

Those who are interested can find the facts & figures on our homepage (available in German only):
(www.stf.ch/kurse/cas or www.stf.ch/kurse/cas-online)

The COVID-19 pandemic has clearly shown us the limitations of mobility. How have you responded to this as an educational institution?
Physical limitations can easily be overcome with e-learning. One of the reasons why our classes continued regularly throughout the pandemic period. For the period after Covid-19, we are planning, in addition to face-to-face study modules, further online-only seminars, such as our CAS-Online. These will be offered increasingly in English as well. We are also currently testing possible forms of hybrid lessons. Meaning, while some are educated on-site in Zurich, people who have to travel a long way, such as those from Germany, Austria and Switzerland (DACH region), can attend the lessons virtually and live from a distance.

The past year has left its mark on the textile and apparel industry. When you look back on a year of "state of emergency" - what positive experiences do you take with you, where do you see a need for improvement?
It was definitely a year of a state of emergency! One positive aspect is, that we at STF were ready and able to teach online from day one of the lockdown. The learners, students and my team all showed the greatest understanding and flexibility. But as an institute in the textile, fashion and lifestyle sector, teaching also thrives on visual materials. Being able to feel and smell the yarns and fabrics, as well as to discuss the experiences in person, are important learning experiences. It is definitely a challenge to implement such key learning elements online. Overall, Covid-19 has catapulted us forward as an institution in regards to the topic of digitization by what feels like two years. However, I would be grateful if we could return to normality as soon as possible and to an everyday life with "less distance".

Breaking new ground means willingness to make decisions, overcoming fears - and thus courage to fail. Not every project can succeed. In retrospect, which decision that you made for the STF profile are you particularly pleased about?
I'm proud to say that most of the projects we tackle are successful. There is almost always a way. Sometimes, as you move forward, you just have to adjust the direction a bit to get where you want to go. A groundbreaking innovation was certainly the modularization of (almost) all degree programs. Students can therefore benefit from a wide range of choices and create their own curriculum.

A second decision I'm grateful for was that, as a small institute, we invested a lot in expanding our digital capabilities and infrastructure at a very early stage, which we are now benefiting from. With very well-trained lecturers and a learning platform, a VM platform and modern 3D software in various subject areas, we consider ourselves a pioneer in e-learning and digitalization across Europe. Capabilities, which also pay off in terms of sustainability.

The interview was conducted by Ines Chucholowius, Managing Director of Textination GmbH

 

Further information:

26.01.2021

DBU-Funding: From 3D Knitting Machines to Washing without Water

Environmental protection through digitalization - funding for start-ups

Clothing on-demand, a new type of textile cleaning and locally generated green electricity - these three business ideas of “Digitale Strickmanufaktur” (Krefeld), “Infinity Startup” (Aachen) and “prosumergy” (Kassel) convinced the Green Start-up Program’s jury of the German Federal Environmental Foundation (DBU). They will receive a total of around 370,000 euros in technical and financial support.

The DBU promotes company foundations and start-ups that combine solutions for the environment, ecology and sustainability in an innovative way with a focus on digitalization.
General conditions for promotion:

Environmental protection through digitalization - funding for start-ups

Clothing on-demand, a new type of textile cleaning and locally generated green electricity - these three business ideas of “Digitale Strickmanufaktur” (Krefeld), “Infinity Startup” (Aachen) and “prosumergy” (Kassel) convinced the Green Start-up Program’s jury of the German Federal Environmental Foundation (DBU). They will receive a total of around 370,000 euros in technical and financial support.

The DBU promotes company foundations and start-ups that combine solutions for the environment, ecology and sustainability in an innovative way with a focus on digitalization.
General conditions for promotion:

  • in the founding phase as well as start-ups up to 5 years old
  • up to 125,000€ per project
  • up to 24 months duration

A cloud service for retail
The “Digitale Strickmanufaktur” wants to change the clothing industry sustainably. The founders are developing a cloud service that is directly linked to retail. Customers of the " “Digitale Strickmanufaktur” can order individualized garments in which size, color and design are adapted to their wishes. The order data is then transferred using the cloud, an online storage medium. They can be retrieved at any place in the world.

First order - then produce
If a customer orders a hat, for example, the order is automatically transmitted to 3D knitting machines. Then production begins, followed by shipment of the goods. The “Digitale Strickmanufaktur” produces knitwear on demand completely automatically with robots and a 3D knitting machine.

In this way, sales can be planned for retailers and not too much clothing is produced. Additionally: The products are manufactured close to the customer in Germany. Long transport routes and times are eliminated.

Washing without washing machine
The “RefresherBoxx” of the “Infinity Startup” is basically a mobile textile cleaner that does not require water or detergent. “Using a combination of different physical methods, it disinfects, dries and refreshes all kinds of textiles - especially those that can't be put in the washing machine, like leather, velvet and silk,” explains founder Stefan Chang. The “RefresherBoxx” is gentler, more environmentally friendly and only takes 30 minutes for one washing phase. According to Chang, the mobile textile cleaning system can be used in the medical sector, but also in the private and leisure sector.

Local power for commerce and e-mobility
The start-up "prosumergy" offers building owners and tenants a low-cost power supply from renewable energies that are mainly generated locally. "With the help of the DBU, we want to further develop our energy supply approach. By means of standardization and digitization, we want to develop concepts for the decentralized power supply of commercial properties and charging solutions for e-mobility," says founder Lena Cielejewski.

25 founding teams already funded
The three founding teams will now be funded for two years in the DBU's Green Start-up program. "They bring together solutions for the environment, ecology and sustainability with a focus on digitalization in an innovative way," said DBU Start-up coordinator Dr. Stefanie Grade. 22 other companies have already convinced the selection committee of themselves since the program was launched.

Contact details
Digitale Strickmanufaktur PoC GmbH (Krefeld)
Connecting textile trade and automated textile production with the help of cloud services
Contact Mr. Christian Zarbl
URL: digitale-strickmanufaktur.de

Infinity StartUp GmbH (Aachen)
Development, production and distribution of cleaning equipment for textiles, especially using physical methods, as well as development of related applications.
Contact Mr. Stefan Chang
URL: refresherboxx.com

prosumergy GmbH (Kassel)
prosumergy GmbH realizes decentralized energy supply projects as project developer and energy supplier
Contact Christopher Neumann
URL: prosumergy.de

Graphic: Pixabay
12.01.2021

East German Textile and Clothing Industry recorded a significant Drop in Sales in 2020

  • vti calls on health textiles purchasers to place more orders with domestic manufacturers
  • East German textile and clothing industry faces the Covid-19 crises with new ideas and products
  • Clothing sector more affected than the textile sector

The Association of the North-East German Textile and Clothing Industry (vti) calls on decision-makers in politics and authorities as well as in clinics and long-term care to order far more health protection textiles from local manufacturers than before. "That would be a logical step towards future-oriented, sustainable business - and furthermore in an exceptionally tough crisis situation. We are happy to arrange appropriate contacts with our companies," emphasized Dr.-Ing. Jenz Otto, Managing Director of the Chemnitz-based industry association, during an online press conference on January 8, 2021.

  • vti calls on health textiles purchasers to place more orders with domestic manufacturers
  • East German textile and clothing industry faces the Covid-19 crises with new ideas and products
  • Clothing sector more affected than the textile sector

The Association of the North-East German Textile and Clothing Industry (vti) calls on decision-makers in politics and authorities as well as in clinics and long-term care to order far more health protection textiles from local manufacturers than before. "That would be a logical step towards future-oriented, sustainable business - and furthermore in an exceptionally tough crisis situation. We are happy to arrange appropriate contacts with our companies," emphasized Dr.-Ing. Jenz Otto, Managing Director of the Chemnitz-based industry association, during an online press conference on January 8, 2021. “We don't understand the buying resistance concerning health textiles, even though the demand is huge. It is just as incomprehensible why there are still no noteworthy orders from authorities. In spring, the German federal government had already announced to provide 1 billion Euro with its economic stimulus package for national epidemic reserves for personal protective equipment. The federal states also had to take action in this regard and stock up. We urgently await the long-announced tenders for equipping the pandemic reserve stock. It is important that the purchase price is not the only measure of all things. Rather, criteria such as standard-compliant quality, traceable supply chains, the possibility of needs-based reorders and the multiple use of textiles are decisive for the safety of the population.”

When supply chains worldwide collapsed at the beginning of 2020, both authorities and many care and health facilities turned to textile companies for help. Many manufacturers launched both everyday masks and protective textiles that could be used in healthcare at short notice.
"These include highly effective bacteria and virus-repellent reusable products that enable effective textile management in the healthcare sector and at the same time prevent the piles of single-use waste from growing there," explained vti chairman Thomas Lindner, managing director of Strumpfwerk Lindner GmbH, Hohenstein-Ernstthal: “When the cheap imports from Asia reinstated, however, the interest decreased significantly. Nevertheless, numerous companies have continued to invest in new technology and aligned their production accordingly. For example, completely new production lines of face masks have been set up at several locations. Do not forget: The very expensive test procedures for medical and health textiles are a major challenge for us, the medium-sized businesses. In addition, there are still too few accredited test and certification bodies in Germany.” The fact that the companies were able to adapt to the new requirements at this rapid pace was primarily possible, because around 30 local companies and research institutes have been part of the health textiles network "health.textil", which is controlled by the vti and supported by the Free State of Saxony, for several years now. This alliance cooperates closely with practice partners such as the University Clinic of Dresden and the Elbland Clinics in Meißen. Nowadays it has expanded their activities to their neighbouring industry, research and application partner in Czech Republic. www.healthtextil.de

CO2 taxation puts medium-sized companies at a competitive disadvantage
Concerning the permanently relevant topic energy transition in Germany, vti General Manager Dr.-Ing. Jenz Otto points out that the economic framework conditions for medium-sized producers will continue to worsen with the introduction of the CO2 taxation in the midst of the current crisis. “The financial resources to be used for this will then be lacking for investments in innovative products and environmentally friendly manufacturing processes. Furthermore, our companies suffer significant competitive disadvantages compared to foreign competitors.” Björn-Olaf Dröge, managing director of the textile finishing company pro4tex GmbH, Niederfrohna, with around 100 employees, reported that the tax to be paid by his company for renewable energies adds up to around a quarter of a million euros annually. “Now the CO2 taxation for our natural gas consumption comes on top of that. For 2021 we anticipate an additional burden of almost 70,000 Euros.”

vti about the current situation in the East German industry
The East German textile and clothing industry recorded a significant loss in sales already in 2019. This trend has continued in 2020 being reinforced by the Covid-19 crises. Based on preliminary estimates, the vti assumes that the total turnover of the industry will be more than 11 percent below the previous year at the end of 2020, where the clothing sector is affected far more than the textile sector, with a decline of 35 percent. Exports, which are extremely important for the industry, also decreased in a similar magnitude. The job cuts have so far been relatively moderate, as many companies use the short-time working regulations and try to retain their permanent workforce. For 2021 the vti sees a gleam of hope in technical textiles, which have been in greater demand again in recent weeks - especially from the automotive industry. The employment cuts have so far been relatively moderate, as many companies use short-time working regulations and try to retain their permanent workforce. The vti sees a bright future for technical textiles in 2021, which have been in greater demand – especially in the automobile industry – in the last few weeks.

Of the around 16,000 employees, 12,000 work in Saxony and 2,500 in Thuringia. This makes this region one of the four largest German textile locations, along North Rhine-Westphalia, Baden-Württemberg and Bavaria. It has modern spinning mills, weaving mills, knitting mills, warp knitting mills, nonwovens manufacturers, embroidery mills, finishing companies and clothing manufacturers as well as efficient research and educational institutions. 

Over half of the turnover in the East German textile and clothing industry has so far been attributa-ble to technical textiles, followed by home textiles with around 30 percent and the clothing sector with around 10 percent. The vti acts as a stakeholder at state, federal and EU level, tariff- and so-cial partner, as well as a service provider for its around 160 member companies.