From the Sector

The Autumn/Winter '25 edition of Scoop returns to Olympia West, Kensington, from 9–11 February 2025, bringing London’s largest and most anticipated curated showroom event back into the spotlight. Under the expert curation of Founder and Managing Director Karen Radley, this season promises a fresh roster of talent, featuring exciting new faces among the line-up of international designers and lifestyle brands, all carefully selected to captivate buyers and visitors in an intimate and contemporary setting.

Founded in Paris in 2017, Artlove is set to present a vibrant collection that cultivates the spontaneity of a feminine and easy-to-wear aesthetic. Committed to meticulous craftsmanship, Artlove’s clothes are inspired by the vivacious spirit of creativity, for a wardrobe imagined in Paris and to be enjoyed joyfully everywhere. Their dresses, knitwear and separates are designed in a palette of options to reflect individual personality. Each outfit is a work of art in itself, ready to be styled according to the wearer’s mood.

Also making its debut at Scoop is iconic Spanish streetwear brand Loreak Mendian. Founded in Donostia over 25 years ago, Loreak Mendian means “flowers in the mountains”, and is faithful to its roots today by advocating for the power of design to create timeless and durable pieces. Driven by culture, their collections are inspired by artistic expressions; music, art, and graphic design, balance practicality with style, offering versatile urban apparel for both men and women that embodies the spirit of sustainability.

ALIX the Label, renowned for its luxurious take on wardrobe essentials, will also be showing for the first time. Designed ‘for those with a hint of rock and roll in their DNA’, this season’s highlights include leopard-print dresses paired with crisp sneakers for a laid-back look, and bold oversized blazers that can be styled with sky-high heels for a night out.

Orfeo Paris will unveil a collection that effortlessly blends structured tailoring with dreamy feminine charm. Expect tailored blazers, chic dresses, and cosy knitwear designed with precision and a keen eye for detail. Each piece captures the essence of Parisian sophistication while remaining approachable and practical for everyday wear.

For buyers seeking new jewellery designers, Love Letter’s latest collection, The Divine Feminine, is an ode to feminine power and mystique. The line features striking jewellery pieces that harmonise celestial and earthly elements, with gemstones like rainbow moonstones, copper turquoise, malachite, amethyst, and carnelian taking centre stage. Also debuting, The Little Words Project is known for its handcrafted beaded bracelets featuring inspirational phrases. These customisable accessories promote kindness and positivity, encouraging wearers to “pay it forward” by gifting them to friends or loved ones in need of encouragement.

Travaux en Cours is set to impress with its chic and functional range of bags and hats.  Designed in France and woven in Italy, their unisex hats, crafted from durable woven paper that
mimics straw, are available in a variety of colours, making them an ideal addition to any wardrobe.

Other new designers poised to catch buyers’ attention include My Beachy Side, Artemis Muse, Fancy Palas, Mirto, and Sunny Studio. Scoop favourites, such as Cocoa Cashmere, Dr. Bloom, Dream Catchers, Sophie + Lucie, Sofie Schnoor, Quinton Chadwick, Mou, Eribe, Dedicated, and Dr. Denim, will showcase their latest collections. Meanwhile, returning brands Dixie, Pom Amsterdam, Vilagallo, Nooki, Humility, and FRNCH promise to delight with their distinctive offerings.