From the Sector

Ontex Group NV, an international developer and producer of personal care products, announces the commercial launch of its newest baby pants, featuring its Dreamshield® 360º innovation. The Dreamshield® 360° technology - designed with a pee & poo back barrier and a 360 fit for all-around protection and comfort – is available in-stores in Germany. The launch will soon expand to other markets as production ramps up across Ontex plants.

Dreamshield® 360º pants have demonstrated great performance in multiple consumer panels versus competitor products. Consumers have expressed their preference for Dreamshield® 360º, particularly related to absorption capacity, absence of leaks, dryness and fit. In a recent French study, 65% of consumers considered absorption capacity in baby products to be extremely important, while 55% emphasized the need to keep skin dry, and 62% rated comfort as a crucial factor.

The new range of baby pants features triple leakage barriers and continues to use Ontex’s patented SeconDRY® technology, ensuring anti-leak fit and dryness.

Ontex saw strong growth in its baby pants sales last year and this trend continues in 2024. The rollout of the baby pant technology has started in Europe with room for expansion to other regions. The production follows the demand of retailers across Europe, who saw the results of Dreamshield® 360º in the German consumer panel¹ and see how their consumers shift to baby pants over traditional diapers, both in Europe and North America.

¹ Lab and panel test by independent Hytec lab in Germany, Q4 2023