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15.05.2020

PINKO launches Concierge Program

Pinko has finally re-open its stores inthis occasion will launch a special project dedicated to its loyal customers. Pinkoi s glad to announce the official launcho f the Concierge project, which includes a series of exclusive services to make the shopping experience even more exciting and which at the same time guarantees an innovative, functional integration between physical andd digital retail.

Pinko has finally re-open its stores inthis occasion will launch a special project dedicated to its loyal customers. Pinkoi s glad to announce the official launcho f the Concierge project, which includes a series of exclusive services to make the shopping experience even more exciting and which at the same time guarantees an innovative, functional integration between physical andd digital retail.

To meet the customers needs ,the Concierge program includes three main services.
In particular, those who love to shop at home but cannot renounce the charm of brick- and mortastore, Pinko offers a personal shopper, who will live from the boutique follow the wishes of the customer, who will have the opportunity to see the clothes worn by a model.
Those who want indulge in an exclusive instore shopping session will be able to enjoy their time with a driver.
Last but not least Pinko also unveils the Surprise Box service, available only on invite to the Pinkoclub. The brands fashion stylists will make a specialised selection of ready to wear pieces and accesoires based on the customers preferences. When the Surprise Box arrives, the customers has three days to decide what to keep and what to send back.

In these actions Pinko tries new innovative and creative ideas, breaking the rules of traditional retail. Pinko wants to focus on a unique shopping experience based on the individual needs.
 

More information:
PINKO Retail corona virus clothing
Source:

NETWORK PUBLIC RELATIONS GmbH

PINKO Logo
Pinko receives important certification
14.04.2020

PINKO receives a certification of the Shanghai Municipality

Pinko is glad to announce that its Chinese subsidiary, Cris Conf Retail, received from the highest office in the Shanghai municipality the “Shanghai Multinational Company Headquarter” certification.

At the presence of Shanghai mayor, Gong Zheng, Cris Conf Retail obtained this status thanks to its investment projects for the creation of a central headquarter in the Chinese city, which will be the primary hub for the management and commercial development of Pinko’s operations across the Asian market. Through this important recognition, Pinko and its parent company Cris Conf confirm the strategic importance of the Chinese market in the brand’s global internalization process.

Thanks to the “Shanghai Multinational Company Headquarter” certification, Pinko will have access to a range of benefits in China, including facilitated import and custom procedures, as well as expedited clearance for the company’s staff upon arrival in China and a direct channel of communication with Chinese national offices.

Pinko currently operates 72 stores in China, located in the most important cities and at the most prestigious malls and department stores.

Pinko is glad to announce that its Chinese subsidiary, Cris Conf Retail, received from the highest office in the Shanghai municipality the “Shanghai Multinational Company Headquarter” certification.

At the presence of Shanghai mayor, Gong Zheng, Cris Conf Retail obtained this status thanks to its investment projects for the creation of a central headquarter in the Chinese city, which will be the primary hub for the management and commercial development of Pinko’s operations across the Asian market. Through this important recognition, Pinko and its parent company Cris Conf confirm the strategic importance of the Chinese market in the brand’s global internalization process.

Thanks to the “Shanghai Multinational Company Headquarter” certification, Pinko will have access to a range of benefits in China, including facilitated import and custom procedures, as well as expedited clearance for the company’s staff upon arrival in China and a direct channel of communication with Chinese national offices.

Pinko currently operates 72 stores in China, located in the most important cities and at the most prestigious malls and department stores.

More information:
PINKO certification China
Source:

NETWORK PUBLIC RELATIONS GMBH

PINKO expandiert in den koreanischen Markt
PINKO expandiert in den koreanischen Markt
02.03.2020

PINKO enters Korean market

In keeping with the brand’s internationalization strategy, Pinko is glad to announce an ambitious retail expansion plan in the Korean market.
The first phase of this retail project, developed in collaboration with Mitsui & Co. Italia and La Pace as local partner, saw the opening of two stores located inside two of the most important and prestigious Korean duty free shopping destinations.

The first Pinko shop in Korea opened its doors at the end of January at Seoul’s Shilla Duty Free Downtown Store, which houses the boutiques of the most prestigious global luxury brands. The inauguration of the second Pinko store in Korea was celebrated with an opening party on Feb. 20. This store is located in Seoul at the Hyundai Department Store Duty Free Dongdaemun, one of the most important Korean touristic attractions at day and night, thanks to its wide offering of merchan-dising categories, spanning from international luxury and fashion items to the highly popular Made in Korea beauty products.

In keeping with the brand’s internationalization strategy, Pinko is glad to announce an ambitious retail expansion plan in the Korean market.
The first phase of this retail project, developed in collaboration with Mitsui & Co. Italia and La Pace as local partner, saw the opening of two stores located inside two of the most important and prestigious Korean duty free shopping destinations.

The first Pinko shop in Korea opened its doors at the end of January at Seoul’s Shilla Duty Free Downtown Store, which houses the boutiques of the most prestigious global luxury brands. The inauguration of the second Pinko store in Korea was celebrated with an opening party on Feb. 20. This store is located in Seoul at the Hyundai Department Store Duty Free Dongdaemun, one of the most important Korean touristic attractions at day and night, thanks to its wide offering of merchan-dising categories, spanning from international luxury and fashion items to the highly popular Made in Korea beauty products.

Pinko’s retail expansion plan in the Korean market also includes the opening of two new stores by the end of 2020, while the company aims to operate a total of 14 boutiques, 6 inside department stores and 8 at Duty Free destinations, within three years.

More information:
PINKO
Source:

NETWORK PUBLIC RELATIONS

PINKO Spring-Summer Advertising Campaign  (c) PINKO
PINKO Spring-Summer Advertising Campaign
13.01.2020

PINKO Spring-Summer Advertising Campaign

#Takelifebythehorns

Overcoming challenges. Thinking outside the box. Positive thinking. A vision of personal creativity. The advertising campaign for the Spring-Summer 2020 season is a manifesto for expressing the PINKO Woman. Determined, empowered, confident, making her own decisions. Always ready to take life by the horns.

A fiery sunset. A wilderness of mesmerising colours is the backdrop to Mert Alas & Marcus Piggott’s shots, which portray a femininity that is glamorous, gritty, rock, and never predictable. This visual symphony was shaped with a creative team that united stylist Vanessa Reid and creative director Riccardo Ruini with the new star, Lily Aldridge – model, mother and businesswoman – who embodies the beauty of the moment. “We chose Lily because she is the epitome of the PINKO woman”, explained Caterina Negra, image director of PINKO. “She is elegant, sophisticated, with a modern approach. She fills many roles without having had to sacrifice anything. She makes an impression living a life filled with different experiences, as demanded by the modern world”.

#Takelifebythehorns

Overcoming challenges. Thinking outside the box. Positive thinking. A vision of personal creativity. The advertising campaign for the Spring-Summer 2020 season is a manifesto for expressing the PINKO Woman. Determined, empowered, confident, making her own decisions. Always ready to take life by the horns.

A fiery sunset. A wilderness of mesmerising colours is the backdrop to Mert Alas & Marcus Piggott’s shots, which portray a femininity that is glamorous, gritty, rock, and never predictable. This visual symphony was shaped with a creative team that united stylist Vanessa Reid and creative director Riccardo Ruini with the new star, Lily Aldridge – model, mother and businesswoman – who embodies the beauty of the moment. “We chose Lily because she is the epitome of the PINKO woman”, explained Caterina Negra, image director of PINKO. “She is elegant, sophisticated, with a modern approach. She fills many roles without having had to sacrifice anything. She makes an impression living a life filled with different experiences, as demanded by the modern world”.

Fringes  and  a  masculine  jacket.  Bright  sequins  and  dark  leather.  Rodeo-style  boots,  belt  and  hat  are  teamed  with  sensual denim. This is Lily’s look, as she mounts a unique mechanical bull. It was made specially for the campaign, inspired by the shape and detailing of the Love Bag Mix Studs. An ultra-stylish clash of black and metal accompanies the Love Bag Puff, a new shape in soft quilted nappa leather with chevron motif and appliqué suede fringe. The  fastening  is  the  iconic  metal  buckle  with  Love  Birds.  Not  forgetting  micro-chains  and  studs  for  the  Mini  Love  Metal Fringes or rhinestone fringing for the Go-round version.

The looks are a spontaneous expression of femininity, where personality is key, and movement adds a new dimension to the images. It’s the PINKO message. To be in a safe place where you can be creative without being judged and where you are free to choose. #createyourownlife

 

More information:
Fashion Mode PINKO
Source:

NETWORK PUBLIC RELATIONS GMBH

PINKO Photo: PINKO
31.07.2019

PINKO: Fall/Winter 2019

The new advertising campaign for the Fall/Winter 2019 season exalts the most authentic spirit of the Pinko woman, a curious creature who plays with her spontaneous femininity and sensuality to give a rock ‘n roll and metropolitan vibe to the everyday life.

An iconic location, filled with magic and fascination, serves as the background of the images, vibrating with energy and determination, developed by an artistic team including photographers Mert Alas & Marcus Piggott, stylist Vanessa Reid and creative director Riccardo Ruini. Hanging between the deep blue of the London sky and the dark waters of the Thames, the Lightship 93, the wonderful fruit of attentive naval recovery and restoration works, with its bold red silhouette becomes the ideal stage for the audacious and strong femininity of the Pinko woman, embodied by the modern, fresh beauty of American model Madison Headrick.

The new advertising campaign for the Fall/Winter 2019 season exalts the most authentic spirit of the Pinko woman, a curious creature who plays with her spontaneous femininity and sensuality to give a rock ‘n roll and metropolitan vibe to the everyday life.

An iconic location, filled with magic and fascination, serves as the background of the images, vibrating with energy and determination, developed by an artistic team including photographers Mert Alas & Marcus Piggott, stylist Vanessa Reid and creative director Riccardo Ruini. Hanging between the deep blue of the London sky and the dark waters of the Thames, the Lightship 93, the wonderful fruit of attentive naval recovery and restoration works, with its bold red silhouette becomes the ideal stage for the audacious and strong femininity of the Pinko woman, embodied by the modern, fresh beauty of American model Madison Headrick.

She moves with confidence and a certain frisky attitude among the ship’s red sheets wearing some of the most iconic pieces of the Pinko Fall/Winter 2019 collection. Revealing a seductive silhouette, a suit combines pinstriped Lurex pants with a sartorial blazer showing the waisted shape exalted by a maxi bow, while the utilitarian vibe of a black washed denim ensemble is enriched by the glamorous touch of a logo belt and of the Mini Love bags peppered by metallic accents. Sparkling reflections also steal the spotlight on the tops and skirts embellished with mirror mosaics and reach the climax on the coat where bouclé wool is paired with a metallic coated fabric, which makes the Pinko woman shine bright into the darkest night.

Lookbook: LINK

More information:
PINKO
Source:

NETWORK PUBLIC RELATIONS GMBH

Photo: PINKO
26.07.2019

PINKO: New management and strategies

Young, all-Italian dream-team will lead Pinko to a next level

Pinko looks ahead. Evolution & revolution are the keywords for the new management’s strategies. For the first time, President Pietro Negra will be supported by an all-Italian young team to build the success of the brand from now on. Research and innovation have always been part of the Pinko DNA: once again, they lead the path to cutting edge management.

The Pinko family grows with figures fully trained in the realms of fashion, luxury and retail, the actual Pinko R-evolution kickstart. “We pondered on Pinko’s future,” says Pietro Negra, President of Cris Conf in Fidenza (Parma), which he founded with his wife Cristina Negra and which controls Pinko. “This is just the beginning of a bigger project to be disclosed step by step in the next few months. The company turnover is a crucial point for any family business willing to preserve its independence. We believe in the power of younger generations. Therefore we created an all-Italian team to boost an already successful business model.”

Young, all-Italian dream-team will lead Pinko to a next level

Pinko looks ahead. Evolution & revolution are the keywords for the new management’s strategies. For the first time, President Pietro Negra will be supported by an all-Italian young team to build the success of the brand from now on. Research and innovation have always been part of the Pinko DNA: once again, they lead the path to cutting edge management.

The Pinko family grows with figures fully trained in the realms of fashion, luxury and retail, the actual Pinko R-evolution kickstart. “We pondered on Pinko’s future,” says Pietro Negra, President of Cris Conf in Fidenza (Parma), which he founded with his wife Cristina Negra and which controls Pinko. “This is just the beginning of a bigger project to be disclosed step by step in the next few months. The company turnover is a crucial point for any family business willing to preserve its independence. We believe in the power of younger generations. Therefore we created an all-Italian team to boost an already successful business model.”

Federico Bonelli, with experiences in Ernst & Young, The Boston Consulting Group and Bain & Company has been appointed General Manager. Emanuele Bianchi, previously in Diesel Coccinelle and Dolce & Gabbana, takes on as Marketing & Communication Director. Cecilia and Caterina Negra, the founders’ daughters and pivotal figures of Pinko’s success, confirm their roles leading respectively the Communication and the Creative department. Caterina Salvador becomes Director of Style and Product after working in Giorgio Armani, Hugo Boss, Calvin Klein, Dolce & Gabbana, Coin. More talents will be eventually hired.

More information:
PINKO
Source:

NETWORK PUBLIC RELATIONS GMBH