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17.06.2021

C.L.A.S.S. ICON AWARD 2021 goes to DUARTE

The second C.L.A.S.S. ICON AWARD expands its vision embracing fashion streetwear with an attitude and bets on DUARTE, an emerging label committed to sustainability that shows a new way of being cool, yet responsible. “The C.L.A.S.S. ICON AWARD is much more than prize, it’s an open workshop with influential professionals that will support DUARTE in reaching the next level and being able to share my vision for responsible fashion”, comments Ana Duarte.

The designer (b.1991) launched her label DUARTE in 2016 just after graduation. Since then, the fresh, colourful and power-propelling brand has conquered both catwalks and cities’ streets with a responsible message. “Sustainability means durability, fair work practices, recycled materials and zero-waste,” is Ana’s mantra. Indeed, the collection is the result of a virtuous balance between production and locally-sourced, recyclable high-quality materials harnessed from factories’ deadstock. DUARTE also means circularity, the garments can be re-used and upcycled to create new collections.

The second C.L.A.S.S. ICON AWARD expands its vision embracing fashion streetwear with an attitude and bets on DUARTE, an emerging label committed to sustainability that shows a new way of being cool, yet responsible. “The C.L.A.S.S. ICON AWARD is much more than prize, it’s an open workshop with influential professionals that will support DUARTE in reaching the next level and being able to share my vision for responsible fashion”, comments Ana Duarte.

The designer (b.1991) launched her label DUARTE in 2016 just after graduation. Since then, the fresh, colourful and power-propelling brand has conquered both catwalks and cities’ streets with a responsible message. “Sustainability means durability, fair work practices, recycled materials and zero-waste,” is Ana’s mantra. Indeed, the collection is the result of a virtuous balance between production and locally-sourced, recyclable high-quality materials harnessed from factories’ deadstock. DUARTE also means circularity, the garments can be re-used and upcycled to create new collections.

The C.L.A.S.S. ICON AWARD is a project led by C.L.A.S.S. with the special support of IDEE BRAND PLATFORM which assists fashion brands in commercial activity, WHITE Milano, international fair supporting the new generations and independent brands with special projects since its inception and responsible shopping platform Renoon. Together they will all support DUARTE for a full year at 360°, from consultancy to communication.

Source:

C.L.A.S.S. / GB Network Marketing & Communication

31.05.2021

C.L.A.S.S: The journey of Bemberg™ by Asahi Kasei towards responsible fashion

Laying the bases for a more sustainable world, adopting responsible strategies is no longer an option but an indispensable and compulsory structural revolution today and for the future to come. This topic is the subject of the Smart Voice "The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards a smart, responsible and contemporary luxury" organised by C.L.A.S.S. eco hub that has taken place on Thursday 27th May at 4 pm CET. 4 unique and complimentary design realities has been sharing  the  Bemberg ™ choice as unique and precious fibre ingredient that gives rise to a performing design incorporating new generation values, for their unique paths of style and fashion to offer to the contemporary consumer.

Specialist and expert of innovative fibres, during the session Ettore Pellegrini, Marketing & Sales Manager-Marketing & Sales Manager Asahi Kasei Fibers Italia, illustrated the history of Bemberg™ starting from its origins to nowadays, reporting its various applications that have been then illustrated in their uniqueness by the speakers of the session.

Laying the bases for a more sustainable world, adopting responsible strategies is no longer an option but an indispensable and compulsory structural revolution today and for the future to come. This topic is the subject of the Smart Voice "The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards a smart, responsible and contemporary luxury" organised by C.L.A.S.S. eco hub that has taken place on Thursday 27th May at 4 pm CET. 4 unique and complimentary design realities has been sharing  the  Bemberg ™ choice as unique and precious fibre ingredient that gives rise to a performing design incorporating new generation values, for their unique paths of style and fashion to offer to the contemporary consumer.

Specialist and expert of innovative fibres, during the session Ettore Pellegrini, Marketing & Sales Manager-Marketing & Sales Manager Asahi Kasei Fibers Italia, illustrated the history of Bemberg™ starting from its origins to nowadays, reporting its various applications that have been then illustrated in their uniqueness by the speakers of the session.

Paolo Verdoia, Lining research and development raw materials at Ermenegildo Zegna, who has been involved in the development of accessory raw materials for the Ermenegildo Zegna Group for 14 years. During the digital meeting he talked about priority collaborations with responsible and high quality materials such as Bemberg™, the brand's approach to sustainability and future projects.

The session has also been attended by new generation designer Gilberto Calzolari winner of C.L.A.S.S. ICON 2020, who used Bemberg™ in his latest AW 2021-22 collection entitled "At this stage".

Camilla Carrara, founder and zero-waste designer Zerobarracento says "We select Bemberg™ for our creations for two fundamental reasons: firstly, from a stylistic point of view for its extreme versatility: in the various collections we have adopted it to create Kimonos, padded jackets, wrap dresses as well as for the interiors of our garments, which are intended to be soft embraces for total physical and mental comfort. The second but no less important reason is that this fibre has circular values in line with our zero-waste commitment."

“By choosing to work with Bemberg™, we have made an exclusive and sustainable choice in order to offer tailors, designers, brands and garment manufacturers who believe in and are committed to responsible but at the same time premium and exclusive fashion a new business opportunity" says Alessandro Ivaldi Director Business Unit of Carnet, a division of Ratti Group that produces and distributes worldwide fabrics for the creation of made-to-measure garments for men and women.

Source:

C.L.A.S.S.

04.05.2021

C.L.A.S.S.: THE TEXTILE LIBRARY CIRCULAR SYMPOSIUM

How to recognize truly sustainable fashion? How can responsible recycling of garments and fabrics - as well as new formulas for circular economy - make a difference in fighting the climate emergency? These are just some of the topics addressed during THE TEXTILE LIBRARY CIRCULAR SYMPOSIUM, the open-ended program of virtual meetings with some of the most influential fashion and sustainability experts organized by the Museo del Tessuto di Prato in collaboration with C.L.A.S.S. ecohub.

The museum and the international platform that creates awareness and supports professionals who believe in fashion and sustainable textiles have joined forces to talk not only to fashion enthusiasts but to everyone, and explore a hot and often underestimated topic that involves everyday life. The series of meetings deepens and complements the new section entirely dedicated to circular textiles in the museum's Textile Library.

How to recognize truly sustainable fashion? How can responsible recycling of garments and fabrics - as well as new formulas for circular economy - make a difference in fighting the climate emergency? These are just some of the topics addressed during THE TEXTILE LIBRARY CIRCULAR SYMPOSIUM, the open-ended program of virtual meetings with some of the most influential fashion and sustainability experts organized by the Museo del Tessuto di Prato in collaboration with C.L.A.S.S. ecohub.

The museum and the international platform that creates awareness and supports professionals who believe in fashion and sustainable textiles have joined forces to talk not only to fashion enthusiasts but to everyone, and explore a hot and often underestimated topic that involves everyday life. The series of meetings deepens and complements the new section entirely dedicated to circular textiles in the museum's Textile Library.

Like a real symposium, THE TEXTILE LIBRARY CIRCULAR SYMPOSIUM is a conversation arena involving 10 game changers who have been able to innovate not only with high-tech and responsible products and materials but also with new formulas, business models and production systems that respect the planet and people. Among the speakers of the cycle, visionary innovators who generate change at all levels: from the entire production system and beyond to retailers, leading international brands, research companies and communication experts, all the way to the final consumer.

The first appointment is Wednesday, May 13 at 5 pm CEST with the talk THE SUSTAINABLE PERSPECTIVE. True sustainable fashion is a choral and capillary system in which every actor plays a fundamental role. During the meeting, professionals from different fields, from cultural institutions to industrial production, from marketing to retail, will share their perspective on sustainability.

Recycling is the key word in THE SECOND CHANCE, the second meeting scheduled for June 10 h. 5 p.m CEST.

On September 29, also at 5 p.m. CEST, appointment for the talk A TICKET TO FASHION... AND BACK entirely dedicated to the new models of circular economy.

You can register here.

Source:

C.L.A.S.S. / GB Network Marketing & Communication

Emma Scalcon wins Imagining Sustainable Fashion Award (c)Emma Scalcon
Emma Scalcon project TAKE A WALK ON THE GREEN SIDE
21.04.2021

Emma Scalcon wins Imagining Sustainable Fashion Award

  • EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

  • EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

Born in Padua, Italy, 22 years old, and a student in her second year in Textile & Fashion Design at IAAD - Istituto d'Arte Applicata e Design, Emma Scalcon won the IMAGINING SUSTAINABLE FASHION competition with her project TAKE A WALK ON THE GREEN SIDE, designing communications crafted with strong and impactful images and simple but detailed wording intended for younger consumers to inform them about sustainable fashion issues.

Scalcon ranked first among the finalists selected by a high profile jury composed of:
·   Anna Detheridge, Founder and President, Connecting Cultures
·   Giusy Bettoni, CEO and Founder, C.L.A.S.S.
·   Rita Airaghi, Director, Gianfranco Ferré Foundation
·   Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Jeanine Ballone, Managing Director, Fashion 4 Development
·   Evie Evangelou, Founder and President, Fashion 4 Development
·   Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America  
·   Dio Kurazawa, Socio fondatore, The Bear Scouts
·   Renata Molho, Founding Partner, The Bear Scouts
·   Lucy Orta, Chair, Art & the Environment, University of the Arts London
·   Stefania Ricci, Director, Museo Salvatore Ferragamo

Emma Scalcon was awarded the €3,000 prize, made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei - a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.
 
“It is time to be pioneers in communication and for this we have supported the Imagining Sustainable Fashion Award,” commented Takaaki Kondo, global marketing department manager for ROICA™ by Asahi Kasei, the Main Sponsor of the award. ROICA™ by Asahi Kasei is a high quality stretch fibre with an innovative range of intelligent functions to satisfy every modern wardrobe need for sports, underwear, and fashion. “We believe that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices.”

“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained Anna Detheridge. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives.

It is a great pleasure to see the energies from a wealth of young creatives, small businesses, and designers from all over the world with cross-disciplinary interests and a diversity of talents who are ushering in a new culture of design. My heartiest congratulations go to Emma Scalcon".

“I completely agree with Anna's comments on the quality of the work submitted by participants in the competition and together we have renewed our intention to continue IMAGINING SUSTAINABLE FASHION into 2021 with a new edition of the award,” stated Giusy Bettoni. “After this initial experience, we find ourselves even more motivated to explore some of the themes that emerged during the selection process, in particular those regarding the ethics of intellectual and cultural property, a topical issue in an industry like fashion. For this reason, we are already working together on organizing a webinar on this topic with outside specialists, including legal experts.”

 21 Grams, the group comprised of Veronica De Nigris, Serena Paone e Immacolata Esposito, won a special contest open to the public among the finalists selected by the jury, receiving the most votes from Instagram followers on C.L.A.S.S.’s corporate Instagram profile. The media partner for the initiative is Renoon, the leading search tool and data hub for sustainable fashion, a rising start-up of the year, aggregating +190 brands offering sustainable options to consumers. 

02.04.2021

Fashion 4 Development & C.L.A.S.S. launch: The Recloth Resource Guide

Fashion 4 Development & C.L.A.S.S. Eco Hub will launch The Reclothe Resource Guide during the virtual exhibit: Discover the SDGs - To Make Peace With Nature, a virtual hub convened by the United Nations Office for Partnerships April 1 - 30, 2021.

The publication's mission is to inform and educate fashion industry professionals, schools, universities, students, and new generation brands to focus on the next generation of the circular economy and make an impact on the value chain. The ReClothe guide lists all solutions, technologies, fabric suppliers, dyers, and finishers currently available and scalable globally that can really answer the new generation needs of the contemporary consumer. ReClothe will be published quarterly and focus on innovators working the best practices and opportunities in development & manufacturing for a responsible fashion industry.

Fashion 4 Development & C.L.A.S.S. Eco Hub will launch The Reclothe Resource Guide during the virtual exhibit: Discover the SDGs - To Make Peace With Nature, a virtual hub convened by the United Nations Office for Partnerships April 1 - 30, 2021.

The publication's mission is to inform and educate fashion industry professionals, schools, universities, students, and new generation brands to focus on the next generation of the circular economy and make an impact on the value chain. The ReClothe guide lists all solutions, technologies, fabric suppliers, dyers, and finishers currently available and scalable globally that can really answer the new generation needs of the contemporary consumer. ReClothe will be published quarterly and focus on innovators working the best practices and opportunities in development & manufacturing for a responsible fashion industry.

The guide includes Bacx™ by Centro Seta, Bext360, DYNTEX® Biosynthetics, Eastman Naia™, ECOSENSOR™ by Asahi Kasei, ECOTEC® by Marchi & Fildi, Iluna Group, Lanificio Zignone, Maeba International, Mending for Good, Modern Meadow, Re.VerSo™, ROICA™ by Asahi Kasei, Santoni, Smartex, Spiber Inc., SUPREME GREEN COTTON® by Varvaressos, TINTEX Textiles, VEGEA and YKK.

For registration click here.

24h Collection by TINTEX: a journey into contemporary real people daily life © 2021 classecohub
SS 2022 24H Collection by TINTEX Textiles, dress by Maria Gambina
23.02.2021

24h Collection by TINTEX: a journey into contemporary real people daily life

  • Every moment of our day is important: TINTEX knows it and for SS 2022 is proposing solutions to enhance our wellbeing, fitting all our possible and different needs 24 hours a day.

From sunrise to sunset

Last season TINTEX “RAW” collection has successfully explored the modern human being dimensions with no more genders and races, and today the new SS 2022 collection confirms the Naturally Advanced Evolution vision built on a strong environment-driven approach and cutting-edge technology able to offer contemporary consumer a brand new smart and performing choice.

  • Every moment of our day is important: TINTEX knows it and for SS 2022 is proposing solutions to enhance our wellbeing, fitting all our possible and different needs 24 hours a day.

From sunrise to sunset

Last season TINTEX “RAW” collection has successfully explored the modern human being dimensions with no more genders and races, and today the new SS 2022 collection confirms the Naturally Advanced Evolution vision built on a strong environment-driven approach and cutting-edge technology able to offer contemporary consumer a brand new smart and performing choice.

How? The SS2022 TINTEX 24h collection is offering solutions that can fit the different moments of our daily lives to rediscover ourselves in the outside world, leaving behind the social isolation that we all experienced in 2020. Freedom, comfort, flexibility and movement are the concepts the company explores looking not only to fashion moments, but to all the occasions of life where the most comfortable yet performing and responsible materials - from recycled synthetics to organic cotton - are the “right value choice”.
 
From there, the concept of giving life to 10 fabrics that truly embody our daily lifestyle: comfort, versatility, wellbeing.

Colours. A journey through warm and vivid colors - from reddish apples to sunny oranges with notes of starry blues - encourages wellbeing, feeling of relief, freedom and happiness because we feel that "we are alive again” when we go outside, doing everything we have always done, but that we were forced to put on pause. “RADIANT YELLOW it’s TINTEX color of the season, with its inherent positivity and strength. An energetic color that calls for a natural freedom to explore the world; a warm sensation of summer that feels like home” declares Ana Eusebio, designer at TINTEX Textiles.
 
All the collection focuses on the interlock structure, able to “concretely” deliver the value of versatility  and  fulfil performances needs of different moments of life. The idea is to create a collection that explores only one structure taking it to the limit, recreating, re-inventing and re-exploring its possibilities in order to meet the value of duality. Yes, in a single knit TINTEX challenged the way interlock is usually constructed by exploring each side of the articles and combining texturized with plain surfaces as well as light and heavy weights. Interlock offers natural stretch performances and exceptional dimensional stability.

Moreover, an important eye on responsible performances improvement to meet contemporary challenges and make us feel comfortable and safe! Always thanks to TINTEX DNA that is showing once more its consistent and evolved skills in making smart fabrics combined with unique eco-high-tech finishings.
 
Materials & finishings. A soft performances journey where it’s all about our dynamic daily lives. Through light and heavier fabrics, we find a well thought blend of innovative and responsible fibres. Strong focus is given to exceptional “transformation” technologies such as Newlife™, Q-Nova®, and ROICA™ EF by Asahi Kasei. While Organic cotton, TENCEL™ Lyocell fibers and TENCEL™ Lyocell fibers with Micro technology offer a unique natural and precious touch.

Fresh fibres and finishings that enhance freshness and comfort. Polygiene® STAY FRESH and Polygiene® Odor Crunch for active odor control performances, Hydroperm® by Archroma technical hydrophilic finishing for a fast dry, comfortable surface and a fresh look. Absolute novelty of the season is the TASTEX®COOL-EX by TANATEX, a skin-care treatment agent based on micelles, which gives a special cool sensation using dynamic temperature control.
 
Lastly, TINTEX addresses the accessories and outerwear markets with a “look-like leather” created with a water-based coating technology that incorporates pine shell.

Wardrobe solutions. 10 versatile articles that can perfectly fit the different areas of our daily wardrobe: from casual to formal wear, from athleisure to sports, from loungewear to underwear.  10 innovations that have become a  REAL  24th hours smart wardrobe   thanks to the unique design interpretation of these fabrics  by  5 contemporary and innovative Portuguese  designers such as : Rita Sá, David Catalán, Maria Gambina, Maria Meira and Behén.

Unique pieces designed and created by them   to show once more the beauty, the versatility, the smart performances of TINTEX collection that has been able to transform itself into a naturally advanced valuable wardrobe where fabrics have concretely come to life to make our everyday life smart in each moment! You can have a real look at this wardrobe that fully represent the values behind the collection, smartly interpreted by the Portuguese designers at this video  https://www.youtube.com/watch?v=ppPHPK0Zyu8 .

Thinking about what is happening around us as planet and individuals in an era of unpredictable challenges, we need to be creative constantly reinventing ourselves, aware of a new society and way of consuming where environment and human needs count.  And TINTEX, that has over-time established itself as a global leader in smart innovation, decided to focus exactly on that. The company DNA and vision of Naturally Advanced Evolution is centered on this new way of life that must adapt, but NEVER - now more than ever - compromises neither nature nor new generation’s performance.

Iluna: Sustainability in the lace manufacturing industry (c) Iluna Group
16.02.2021

Iluna: Sustainability in the lace manufacturing industry

Since 2014, Iluna Group Srl stands out for braiding together the values of beauty, innovation and responsibility.
The company achieved this with Iluna Lab, a cutting-edge research and development centre where laces are conceived and engineered to become sustainable ingredients for the contemporary wardrobe.
The smart values are attested by the STeP - Sustainable Textile Production by Oeko – Tex® certification for its ethic approach. “We are also the first lace producer to have gained the GRS - Global Recycled Standard for transformed products, and whose products are all certified OEKO-TEX® Standard 100.” Comments Walter Colombo, Technical Director at Iluna Group Srl.
 Moreover, in recognition of the great value of responsible innovation, Iluna Group is now officially a partner of C.L.A.S.S., the international ecohub founded in 2007 by Giusy Bettoni, a reference point in the fashion and textile sector for all those who want to make fashion smarter.

Since 2014, Iluna Group Srl stands out for braiding together the values of beauty, innovation and responsibility.
The company achieved this with Iluna Lab, a cutting-edge research and development centre where laces are conceived and engineered to become sustainable ingredients for the contemporary wardrobe.
The smart values are attested by the STeP - Sustainable Textile Production by Oeko – Tex® certification for its ethic approach. “We are also the first lace producer to have gained the GRS - Global Recycled Standard for transformed products, and whose products are all certified OEKO-TEX® Standard 100.” Comments Walter Colombo, Technical Director at Iluna Group Srl.
 Moreover, in recognition of the great value of responsible innovation, Iluna Group is now officially a partner of C.L.A.S.S., the international ecohub founded in 2007 by Giusy Bettoni, a reference point in the fashion and textile sector for all those who want to make fashion smarter.

Now the company announces two important collaborations with Néné Paris and NOO, “two booming French brands which have intercepted and share our values and vision for sustainability where beauty and innovation are key”.

Néné focuses on preserving natural resources using only upcycled fabrics or fabrics made with recycled fibers. Each and every step of the production is entirely made in Europe.

French independent designer brand NOO creates exquisite lingerie, timeless ready-to-wear garments and bold cut swimwear and bodysuit for women. The brand pays extreme care to aesthetics and details at every step of the production process, from sourcing materials to waste reduction, choosing factories and using recyclable packagings.

Source:

GB Network

CALL TO ACTION of C.L.A.S.S. ICON 2021 (c) C.L.A.S.S.
C.L.A.S.S. Manifesto
12.02.2021

CALL TO ACTION of C.L.A.S.S. ICON 2021

  • C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
  • What does it mean to be a “game changer” in green fashion?
  • What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

  • C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
  • What does it mean to be a “game changer” in green fashion?
  • What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

Amazing Connections: SFASHION NET & C.L.A.S.S. © GB Network Marketing & Communication
Marina Savarese, SFASHION NET founder
31.08.2020

Amazing Connections: SFASHION NET & C.L.A.S.S.

  • A new partnership is born in the name of responsible innovation, relationships and a new twist in the fashion system

C.L.A.S.S., the international hub for responsible innovation founded by Giusy Bettoni, and SFASHION NET, the portal dedicated to micro critical fashion companies created by Guya Manzoni and Marina Savarese, join forces to give active support to micro enterprises and bring a wave of fresh air in the fashion system.

When you speak the same language and are moved by the same values, it is easy to meet on a common path. You can decide to walk alone, or to continue together in the same direction. This is what has happened since the meeting of C.L.A.S.S. and SFASHION NET, two realities, the first consolidated over time and the second recently born, which speak of responsible innovation, beauty, design, tradition, ethics and smart communication.

And who have decided to combine skills and ideas in the name of a revolutionary vision of fashion.

  • A new partnership is born in the name of responsible innovation, relationships and a new twist in the fashion system

C.L.A.S.S., the international hub for responsible innovation founded by Giusy Bettoni, and SFASHION NET, the portal dedicated to micro critical fashion companies created by Guya Manzoni and Marina Savarese, join forces to give active support to micro enterprises and bring a wave of fresh air in the fashion system.

When you speak the same language and are moved by the same values, it is easy to meet on a common path. You can decide to walk alone, or to continue together in the same direction. This is what has happened since the meeting of C.L.A.S.S. and SFASHION NET, two realities, the first consolidated over time and the second recently born, which speak of responsible innovation, beauty, design, tradition, ethics and smart communication.

And who have decided to combine skills and ideas in the name of a revolutionary vision of fashion.

Micro companies and independent designers, the daily bread of SFASHION NET, will become the final addressees of a series of specialized services and courses developed by C.L.A.S.S. and will benefit from special conditions for finding materials in small quantities available on the Smart Source and ad hoc consultancy. All this to support the growth of these brands that have always moved on the wave of sustainability and ethical production, but often encountering many problems.

Online activities will alternate with offline meetings, because relationship is what makes the difference, even in the world of fashion.

“The spirit and values of the new generation of designers are what makes us optimistic about tomorrow’s fashion system. For this reason, together with SFASHION NET “every year” we will choose 1 or 2 creatives that are more in line with our common values and we will promote them at 360°, on all our channels and with a targeted communication activity starting from the collections that will be presented in February”.

Cifra, Iluna Group, Rosti and Sitip launch fashionable masks with ROICA™ (c) Sitip-Rosti
Sitip Rosti Mask
08.06.2020

Cifra, Iluna Group, Rosti and Sitip launch fashionable masks with ROICA™

Masks yes, but with comfort, safety and also style: Cifra, Iluna Group, Rosti and Sitip launch masks with a fashion touch with the premium stretch fiber ROICA™
 
Big companies are updating their productions with high-performance and high technical characteristics masks, result of their historical experience and thanks to an exceptional partner in common: the premium stretch fiber ROICA™ by Asahi Kasei. And the solidarity race continues to donate them to hospitals and to the Red Cross
 
Forced to keep most of the face covered and often for a long time during the day, solutions that are above all performing and comfortable become increasingly necessary.

Masks yes, but with comfort, safety and also style: Cifra, Iluna Group, Rosti and Sitip launch masks with a fashion touch with the premium stretch fiber ROICA™
 
Big companies are updating their productions with high-performance and high technical characteristics masks, result of their historical experience and thanks to an exceptional partner in common: the premium stretch fiber ROICA™ by Asahi Kasei. And the solidarity race continues to donate them to hospitals and to the Red Cross
 
Forced to keep most of the face covered and often for a long time during the day, solutions that are above all performing and comfortable become increasingly necessary.

And solutions that are also a manifestation of our personality, which remains hidden and entrusted to the mere expression of the eyes. Walking on the streets we sometimes even don’t even recognize each other, since we are so hidden; and the desire to minimize the situation often takes over, together with that desire to make us recognizable, to possess and express an identity anyway. For fans of escaping homologation (now more than ever mandatory and for this reason even more difficult) “rescue comes” - and this is the case to say it - from illuminated companies who have thought about creative solutions for those with masks has to do all day, at home, at work, during sports and in leisure time. To feel more comfortable, there are many proposals: more “street style” for sports addicted and young people - inside and outside -, more elegant and sophisticated for women.

Textiles companies have joined the fight against Covid-19 engaging a strong and decisive personal and productive battle, which has seen many of them transform and convert their production units for the production of masks and gowns intended for medical personnel and the community.

Some of the most established excellences of the textile sector as Cifra, Iluna Group, Rosti and Sitip have made use of the precious collaboration of ROICA™, the premium stretch fiber by Asahi Kasei. ROICA™ is the innovative and smart premium ingredient chosen by these companies to guarantee even more comfort, thanks to an exceptional top-level component that gives elasticity for perfect adherence to the skin. Each of the companies then declined its production according to its specificity. And this is their important contribution.

Cifra presents the eco-sustainable version of the mask, the ECO-MASK™, which combines the high performance of Cifra knitting technology with the sustainability of the materials used. The 100% regenerated yarns create a 100% sustainable mask with 83% ECONYL and 17% ROICA™ V550 elastomer, the stretch fiber certified Cradle to Cradle Gold Health Level which allows excellent and lasting printability, as well as advantages regarding the circular economy as it does not release harmful substances into the test environment according to the Hohenstein Environmental Compatibility certification.

Iluna Group, European leader in the production of lace, has recently donated 400 protective “smart”  made with ROICA™ EF, the world first GRS - Global Recycled Standard – certified elastomer and which uses 58% of pre-consumer recycled content, mixed with Q-NOVA® by Fulgar. Multi-use, washable, bacteriostatic, breathable and water-repellent prevention masks gave to San Gerardo Hospital in Monza to answer to the Call to action launched on March 19th by the green journalist Diana De Marsanich, with the responsible and innovative materials expert Giusy Bettoni of C.L.A.S.S. Eco Hub, the fashion designer Marina Spadafora of Fashion Revolution Italia and the entrepreneur Simona Roveda of LifeGate. Iluna Group also announces the launch of the website dedicated to the direct sale of the different kind of masks all made with three layers, antibacterial and anti-drip treatment and washable up to 10 times. Iluna Group has also created the “smart” masks made with ROICA™ EF, the world first GRS - Global Recycled Standard – certified elastomer and which uses 58% of pre-consumer recycled content, mixed with Q-NOVA® by Fulgar.

In addition to the “smart” masks, available for women, men and children, Iluna Group has created two special versions of Lace Masks, covered with refined lace. One embroidered on a cotton base and one with soft microfiber.

Rosti, historic knitwear factory based in Brembate specialized in the design and production of cycling clothing with the best technical fabrics and the most advanced technologies, has put its experience at the service of the production of protective masks washable up to 20 times, made with Sitip fabric and with the anti-drop treatment Ecoacquazero®. Fascinating and protective like a second skin, the masks are sold in a pack of 10 pieces with captivating, colorful, geometric and original graphics, designed for every personality.

Rosti masks contain the premium stretch fiber ROICA™ Resistance, a family of premium stretch yarn with particular performances of resistance and durability.

Primary Vittorio Segramora of San Gerardo Hospital with a nurse wearing one of the 1,800 donated gowns (c) GB Network
Primary Vittorio Segramora of San Gerardo Hospital with a nurse wearing one of the 1,800 donated gowns
29.04.2020

Call to action of the fashion world

  • Diana, Giusy, Simona and Marina. The call to action of the fashion world was born from four women engaged in the field of sustainability. On the occasion of Fashion Revolution Week, we tell you their story and the results achieved

A task force of Italian textile companies active in our area supported the first call to action launched at the fashion world by four women who have always been involved in the field of sustainability. The appeal launched on March 19th by the green journalist Diana de Marsanich, Giusy Bettoni, founder and CEO of C.L.A.S.S.

  • Diana, Giusy, Simona and Marina. The call to action of the fashion world was born from four women engaged in the field of sustainability. On the occasion of Fashion Revolution Week, we tell you their story and the results achieved

A task force of Italian textile companies active in our area supported the first call to action launched at the fashion world by four women who have always been involved in the field of sustainability. The appeal launched on March 19th by the green journalist Diana de Marsanich, Giusy Bettoni, founder and CEO of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy)the eco multi-platform hub specialized in integrating a new generation of eco values into fashion, products and companies, Simona Roveda, Editorial Director and Director of Institutional Communication of LifeGate and Marina Spadafora, Italian Country Coordinator of Fashion Revolution and currently collaborating with Luxury Fashion Brands to implement responsible strategies in their companies have luaunched a call-to-action project which has brought together textile companies to manufacture PPE garments for the medical staff working in San Gerardo Hospital in Monza, near Milan.

The companies that answered the call-to-action are: Filo d’Oro, Mantero, ROICA™ by Asahi Kasei, C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) e Zerobarracento, Iluna Group, Lg Electronics, Jimmy Lion, Personal Genomics, Isamar Holyday Village, Marcolin Eyewear, Maglificio Ripa.

During the last weeks the 4 women collected about 1,800 non-drip cotton and non-woven TNT gowns for sanitary use, about 400 protective masks for multipurpose washable, bacteriostatic, breathable and water-repellent prevention, 1,000 washable cotton surgical caps, 150 complete protective googles eye masks, two microwave ovens for hospital departments to offer support to medical and healthcare personnel by helping them in the few breaks during the grueling shifts of this period, a supply of samples of cotton socks, 300 cotton masks + polyester outer layer, water-repellent and antibacterial, and free weekly stays made available to doctors, nurses, civil protection personnel and families with related children involved in the Covid-19 pandemic.

Source:

GB Network Marketing Communications Srl

 

 Gilberto Calzolari look with Eco Fisset1 (c) GB Network
Gilberto Calzolari look with Eco Fisset1
04.03.2020

Italian Converter presents new materials

And finishings of the E.C.O. KOSMOS cross-collection, continuing its ethical and sustainable path and having also exclusives collaborations with international brands
Italian Converter, a leading manufacturer of innovative fabrics for fashion, footwear and accessories, expands E.C.O. Kosmos, the fully traceable, transparent and 100% Made in Italy cross-collection. The acronym E.C.O. - Ecologic, Conversion, Optimization perfectly reflects the founding values of the Italian Converter philosophy and represents a further step in the company's responsible path. E.C.O. Kosmos has also been selected to be part of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) and also welcomed with enthusiasm the proposal to support C.L.A.S.S. Smart Materials Bank, the educational platform and e-shop of C.L.A.S.S. designed for young designers who want to discover and experiment with innovative and sustainable textile solutions from the best manufacturers in ways suitable for their reality.

Here are some highlights of the collection:

And finishings of the E.C.O. KOSMOS cross-collection, continuing its ethical and sustainable path and having also exclusives collaborations with international brands
Italian Converter, a leading manufacturer of innovative fabrics for fashion, footwear and accessories, expands E.C.O. Kosmos, the fully traceable, transparent and 100% Made in Italy cross-collection. The acronym E.C.O. - Ecologic, Conversion, Optimization perfectly reflects the founding values of the Italian Converter philosophy and represents a further step in the company's responsible path. E.C.O. Kosmos has also been selected to be part of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) and also welcomed with enthusiasm the proposal to support C.L.A.S.S. Smart Materials Bank, the educational platform and e-shop of C.L.A.S.S. designed for young designers who want to discover and experiment with innovative and sustainable textile solutions from the best manufacturers in ways suitable for their reality.

Here are some highlights of the collection:

  • E.C.O. Alba – E.C.O. Aurora, fabrics made of 50% casual cotton combined with AMNI SOUL ECO ® technology.
  • E.C.O. Sonica is a semi-shiny satin with an elegant and refined appearance. the textile sector at an international level.
  • E.C.O. Aly is a vintage effect raffia, a very trendy theme right now.

 

More information:
Italian Converter
Source:

GB Network

(c) C.L.A.S.S.
26.11.2019

C.L.A.S.S. ecohub promotes, educates and shares sustainable culture at Denim Première Vision

Platform C.L.A.S.S. - the acronym for Creativity Lifestyle And Sustainable Synergy –returns to Denim Première Vision with a triple mission: to educate, share sustainable innovation and promote the state of the smart of the textile and fashion business.

“In London, we will bring forward its vision and strategy with a set of initiatives, talks and projects” Explains Giusy Bettoni, CEO and founder of C.LA.S.S. As sustainability consultant for Première Vision, Bettoni will curate a programme of #SmartTalks with some of the most influential players in the industry.

C.LA.S.S. will bring its Smart Materials Bank, an open and inspirational resource and educative tool for designers, students and brands which features some of the most innovative materials on the market. On show at booth (B14) also some of C.LA.S.S. most innovative partners.

Platform C.L.A.S.S. - the acronym for Creativity Lifestyle And Sustainable Synergy –returns to Denim Première Vision with a triple mission: to educate, share sustainable innovation and promote the state of the smart of the textile and fashion business.

“In London, we will bring forward its vision and strategy with a set of initiatives, talks and projects” Explains Giusy Bettoni, CEO and founder of C.LA.S.S. As sustainability consultant for Première Vision, Bettoni will curate a programme of #SmartTalks with some of the most influential players in the industry.

C.LA.S.S. will bring its Smart Materials Bank, an open and inspirational resource and educative tool for designers, students and brands which features some of the most innovative materials on the market. On show at booth (B14) also some of C.LA.S.S. most innovative partners.

Source:

GB Network

TINTEX @ Performance Days: 3 cutting-edge eco-performing innovations on show (c) TINTEX
Co.Lab collections: C.L.A.S.S., TINTEX, Becri, Confetil, Pedrosa & Rodrigues
05.11.2019

TINTEX @ Performance Days: 3 cutting-edge eco-performing innovations on show

  • A naturally advanced collection, a cutting-edge coloration technology, and a brand-new collaborative business model.
  • TINTEX stands out at PERFORMANCE DAYS, the functional fabric fair for the sourcing in sports, work and corporate wear.
  • Performance Days, Munich, November 13th -14th, 2019 –booth C08 / hall C1

The leading jersey manufacturer brings a new holistic and sustainable approach spun from the company’s DNA and woven in the mission to create Naturally Advanced fabrics.

The WEME collection - A/W 20/21
The new statement collection goes beyond intellectual and spiritual individual needs to embrace a communal vision blurring ‘we’ and ‘me’, ‘conscious’ and unconscious’, responsible innovation and creativity. Developed around the concept sub-collections ID, Superego and EGO, the range comes in electric and active tones and combines smart ingredients and processes to drive innovation by harnessing the company’s unique dyeing and finishing expertise.

  • A naturally advanced collection, a cutting-edge coloration technology, and a brand-new collaborative business model.
  • TINTEX stands out at PERFORMANCE DAYS, the functional fabric fair for the sourcing in sports, work and corporate wear.
  • Performance Days, Munich, November 13th -14th, 2019 –booth C08 / hall C1

The leading jersey manufacturer brings a new holistic and sustainable approach spun from the company’s DNA and woven in the mission to create Naturally Advanced fabrics.

The WEME collection - A/W 20/21
The new statement collection goes beyond intellectual and spiritual individual needs to embrace a communal vision blurring ‘we’ and ‘me’, ‘conscious’ and unconscious’, responsible innovation and creativity. Developed around the concept sub-collections ID, Superego and EGO, the range comes in electric and active tones and combines smart ingredients and processes to drive innovation by harnessing the company’s unique dyeing and finishing expertise.

The new fabrics are made from a mix of new generation fibers that enhance free movement such as REFIBRA™ by Lenzing, Q-NOVA® by Fulgar and the unique GRS certified premium stretch ROICA™ EF.  The smartcel™ powered ID sub-collection is defined by striped structures that simulate flaws on initially smooth and perfected surfaces and provides soothing, anti-inflammatory effects thanks to the inclusion of zinc oxide, provides soothing, anti-inflammatory effects. The “EGO” selection comes in rich purples, calm lilacs and feminine yellows and features natural fibers such as organic wool. The “Superego” is available in unique styles and colours, achieved thanks to Colorzen® and the Naturally Clean® finishing. Together these enhance the natural beauty of cotton and cellulosics eliminating harsh treatments and optimizing clean surfaces with vivid colors, and an exquisitely smooth hand feel. Transformed materials take such as ECOTEC® by Marchi&Fildi take the lead saving up to 77.9% in water compared with regular cottons.

COLORAU®
TINTEX’ cutting edge color technology which received the Sustainable Solution award in the May 2019 edition of Techtextil debuts in Munich. COLORAU®  was created with a Portuguese consortium constituted by premium realities and gives life to responsibly colored fabrics with antimicrobial properties, using natural dyes extracted from different types of natural plants resources that do not use salt in the production.

COLORAU® uses only compounds of natural origin such as thyme, boldo, peppermint, chestnut and gambier in the production of functional and sustainable textiles in a variety of fibers such as cotton, lyocell and wool. An eco-efficient and low temperature surface treatment improves the affinity between the textile substrate and these natural compounds. The technology features a selection of “performing” extracts for appropriate color fastness to light and washing as well as color durability and antimicrobial functionality.

CO.LAB

TINTEX is proud to announce CO.LAB, a smart and collaborative business model and a totally new supply chain developed in coordination and with the support of C.L.A.S.S.. The first sustainable and PETA-Approved collections are 100% traceable without compromising on quality and style. As co-leader and founding actor, TINTEX has invited Becri, Confetil and Pedrosa & Rodrigues, 3 leading companies, each producing specialized garment styles. The new collections are:

  1. The ECOPERFORMER by TINTEX with Confetil collection meets the values of millennials and generation Z consumers. Sustainable, multitasking, gender neutral and designed to fit contemporary urban lifestyle. The collection comprises modern soft sports garment with fully transparent innovation values. The range flexes its muscles with the best sustainable and high-performative materials for comfort, ease and style. All selected fabrics are PeTA APPROVED VEGAN. Designed to win.
  2. ‘LEGACY H20’ by TINTEX with Becri is 100% traceable and focuses on responsible water-management.
  3. ‘SENSING SMARTS’ by TINTEX with Pedrosa & Rodrigues, a next-to-skin soft and sensual range of materials enhancing wellbeing and comfort while harnessing an innovative and responsible way of using chemical products for a greener and safest future.
Source:

GB Network Marketing & Communication

(c) C.L.A.S.S.
13.09.2019

C.L.A.S.S. brings forward the state of the art of smart fashion in Paris

The new generation of smart - and water saving! – cotton, an innovative brand-new collaborative business model bringing companies together to create smart and sustainable collections for the wardrobe, a textile ‘bank’ to inspire and empower creatives committed to design responsible fashion and more…

C.L.A.S.S. – the acronym for Creativity Lifestyle and Sustainable Synergy - is the global resource for smart material innovation, education, marketing and communication. Founded by Giusy Bettoni - entrepreneur, innovator as well as Première Vision’s sustainability consultant - the platform has become an influential player supporting leading textile and fashion companies to develop, establish and narrate their true sustainable commitment. In Paris, C.L.A.S.S. will bring forward its vision and strategy with a set of initiatives, talks and projects.

“For the third time, we will join Première Vision’s SMART CREATION district with a triple mission: providing all strategic tools to trigger change, raising awareness on sustainability and bringing companies and professionals together to share the ultimate smart innovation.” Explains Giusy Bettoni.

The new generation of smart - and water saving! – cotton, an innovative brand-new collaborative business model bringing companies together to create smart and sustainable collections for the wardrobe, a textile ‘bank’ to inspire and empower creatives committed to design responsible fashion and more…

C.L.A.S.S. – the acronym for Creativity Lifestyle and Sustainable Synergy - is the global resource for smart material innovation, education, marketing and communication. Founded by Giusy Bettoni - entrepreneur, innovator as well as Première Vision’s sustainability consultant - the platform has become an influential player supporting leading textile and fashion companies to develop, establish and narrate their true sustainable commitment. In Paris, C.L.A.S.S. will bring forward its vision and strategy with a set of initiatives, talks and projects.

“For the third time, we will join Première Vision’s SMART CREATION district with a triple mission: providing all strategic tools to trigger change, raising awareness on sustainability and bringing companies and professionals together to share the ultimate smart innovation.” Explains Giusy Bettoni.

Source:

GB Network Marketing & Communication

(c) C.L.A.S.S.
12.09.2019

C.L.A.S.S: CO.LAB unveils its 1st smart collection

“CO.LAB was created as a prompt answer responding to the very end-users increasing demand for responsible and sustainable products.” Explains C.L.A.S.S. founder GiusyBettoni. “From here, we realised it was fundamental to create an innovation wardrobe and smart platform open to companies willing to make a difference in the textile and fashion business. We teamed up with TINTEX, the leading manufacturer of ‘naturally advanced’ jersey fabrics, and other leading  garment manufacturers such as Becri, Confetil and Pedrosa & Rodriguesto create a multileveled set of skills ranging from fabrics making to style development, production as well as marketing and communication. All in name of design driven by sustainability.”

“CO.LAB was created as a prompt answer responding to the very end-users increasing demand for responsible and sustainable products.” Explains C.L.A.S.S. founder GiusyBettoni. “From here, we realised it was fundamental to create an innovation wardrobe and smart platform open to companies willing to make a difference in the textile and fashion business. We teamed up with TINTEX, the leading manufacturer of ‘naturally advanced’ jersey fabrics, and other leading  garment manufacturers such as Becri, Confetil and Pedrosa & Rodriguesto create a multileveled set of skills ranging from fabrics making to style development, production as well as marketing and communication. All in name of design driven by sustainability.”

Source:

GB Network

(c) C.L.A.S.S
29.04.2019

C.L.A.S.S. pillows, designed by Barbara Guarducci and crafted by Manusa

The Florence International Handicrafts Trade Fair faces its 83rd edition being completely renovated both in form and contents. Starting from 2019, the curators decided to develop the New perspectives of making section, dedicating it to “Craft design in the circular econ-omy scenario”.

The C.L.A.S.S. pillows have been selected, together with other 24 italian excellences, to create a new mapping of the crafts’panorama reconnecting with the most relevant design, business and production realities with the best, sheding the light on the Italian actions toward environmental sustainability, with focus on circular economy.

In this context, the C.L.A.S.S. by Manusa pillows shine, whose creation was majestly ideated by Barbara Guarducci, a designer and creative director involved in textile and craft design projects that hold a social value as well as co-founder of Ginger Design, a creative team with a multi-disciplinary approach.

The Florence International Handicrafts Trade Fair faces its 83rd edition being completely renovated both in form and contents. Starting from 2019, the curators decided to develop the New perspectives of making section, dedicating it to “Craft design in the circular econ-omy scenario”.

The C.L.A.S.S. pillows have been selected, together with other 24 italian excellences, to create a new mapping of the crafts’panorama reconnecting with the most relevant design, business and production realities with the best, sheding the light on the Italian actions toward environmental sustainability, with focus on circular economy.

In this context, the C.L.A.S.S. by Manusa pillows shine, whose creation was majestly ideated by Barbara Guarducci, a designer and creative director involved in textile and craft design projects that hold a social value as well as co-founder of Ginger Design, a creative team with a multi-disciplinary approach.

More information:
C.L.A.S.S.
Source:

GB Network Marketing & Communication

21.03.2019

C.L.A.S.S. launches an in-depth study path of8 stages devotedto Polimoda students

Prompted by the need to offer an adequate in-depth analysis of topics such as the integration of sustainability in fashion and the importance of the transition to the circular economy, the shared journey of C.L.A.S.S., the multi-platformhub, a reference resource since 2007 for smart innovationin fashion and Polimoda, the internationally recognized institute, world-renowned for its independent approach and innovative vision in terms of “fashion education”, as a result of the perfect combination of business and design.

Prompted by the need to offer an adequate in-depth analysis of topics such as the integration of sustainability in fashion and the importance of the transition to the circular economy, the shared journey of C.L.A.S.S., the multi-platformhub, a reference resource since 2007 for smart innovationin fashion and Polimoda, the internationally recognized institute, world-renowned for its independent approach and innovative vision in terms of “fashion education”, as a result of the perfect combination of business and design.

Eight sessionsduring which topicsrelated to smart innovation, the new role of the designer and the importance of a new generation of communication along withthe urgency of a transversalcooperation and the development of new business models strictly linked to a circular economy approach.
An inspirational path,intensive and engaging, aimed at involving Polimoda students of theFashion Design and Design ManagementMasters –in their future role of protagonists of the fashion industry.
A shared project, aimed at fostering the development of punctual knowledges on responsible innovation, which is to consider effective because of that concrete approach that involves the introduction of smart materials with a view to a circular economy approach.
This is how Polimoda, the fashion institute that boasts an innate and strong policy and strategic vision on the fashion universe at 360 °, and C.L.A.S.S, a reference point since 2007, specialized in the integration of smartvalues withinproducts and fashion companies, in addition to education, partneringto givelife to a driving force thattranslates into a culturalbackground for students.

Source:

GB Network Marketing & Communication

07.02.2019

C.L.A.S.S. team announce that will be in Paris to support its partners

Starting from ROICA Eco-Smart™ family by Asahi Kasei the range of responsibly made premium stretch yarns for everyday life and continuing with Bemberg™ by Asahi Kasei, a noteworthy material made from the smart-tech transformation of cotton linter bio-utility waste, converted through a traceable and transparent closed loop process. Since 1931, Bemberg™ is the material definition for responsible luxury, a one-of-a-kind, matchless and original options characterized by cool exquisite comfort, whose smart heritage is born in a circular economy.

Starting from ROICA Eco-Smart™ family by Asahi Kasei the range of responsibly made premium stretch yarns for everyday life and continuing with Bemberg™ by Asahi Kasei, a noteworthy material made from the smart-tech transformation of cotton linter bio-utility waste, converted through a traceable and transparent closed loop process. Since 1931, Bemberg™ is the material definition for responsible luxury, a one-of-a-kind, matchless and original options characterized by cool exquisite comfort, whose smart heritage is born in a circular economy.

A great example of circular economy / circularity is represented by ECOTEC® by Marchi&Fildi, a new exclusive range of smart textile design solutions produced through an exclusive, fully traceable and certified production process. The ability to transforms pre-consumer cuts into an excellence material with a yarn that contains up to 80% of transformed material, a result unequalled in the textile world is the perfect confirmation of the concrete commitment to responsible innovation by Marchi&Fildi.
 
A. Stelloni Collection by Mapel, a renowned textile company with a vast experience in the production of fabrics of the highest quality, will showcase an exclusive range in Re.VerSo™ wool, cashmere and Baby Camel, created out of the deep experience of the Re.VerSo™ supply chain and its sure knowledge of fabric production.

Source:

GB Network Marketing & Communication

08.11.2018

Zerobarracento brings the Made in Italy zero-waste to Budapest Fashion Week

For the third consecutive year, the Italian brand Zerobarracento was selected to embody the excellence of Italy at the Budapest Fashion Week. On November 14th, Zerobarracento will show on runway S/S 2019. The concept of connection to a fashion garment, and the idea of creating pieces to last is fundamental to this brand. 0 means: zero waste, reduced pollution, and reduced emissions. 100 means: 100% quality, Made in Italy, sustainability and transparency of the production. Patterns are developed with zero-waste techniques, that eliminates textile waste at the design stage, adopting a zero-waste design approach reduces textile waste and the demand on natural resources. The pieces are 100% made in Italy, created with premium sustainable and traceable materials.

For the third consecutive year, the Italian brand Zerobarracento was selected to embody the excellence of Italy at the Budapest Fashion Week. On November 14th, Zerobarracento will show on runway S/S 2019. The concept of connection to a fashion garment, and the idea of creating pieces to last is fundamental to this brand. 0 means: zero waste, reduced pollution, and reduced emissions. 100 means: 100% quality, Made in Italy, sustainability and transparency of the production. Patterns are developed with zero-waste techniques, that eliminates textile waste at the design stage, adopting a zero-waste design approach reduces textile waste and the demand on natural resources. The pieces are 100% made in Italy, created with premium sustainable and traceable materials.

Camilla Carrara, CEO and designer of Zerobarracento, describes the collection as follows: "garments are created with the GOTS certified Bacx™ by Centro Seta organic silks sourced from C.L.A.S.S. e.commerce and the Newlife™ transformed polyester. Shapes and colours were inspired by a Malaysian trip: simplicity and nature are blended giving life to saturated colours".
We are pleased that the collaboration with the Budapest Fashion Week lasts over time and is positive to see the growing interest for the issue of sustainability by consumers of this country.

Source:

GB Network Marketing & Communication