Aus der Branche

• ECOSENSOR™ 100% recycled polyamide fabric
• New fabric collection imbued with the brand’s sustainable story-making, at the Digital Edition of Performance Days

ECOSENSOR™’s new references combine high-performance and innovation to empower people with the possibility to live life naturally both for mind and body. The new range is woven from certified ingredients, a completely traceable production process and highly certified suppliers

“A New Eco high-tech force of Nature”, a bold claim, a daring attitude and true facts. ECOSENSOR™ by Asahi Kasei has concentrated all its key values into a Nature-driven and high-tech fabric collection that respects the environment and human being. Sustainability, active climate control, exquisite touch and extreme performance co-habit the textiles: the collection is made of wovens and knits where the main technology is represented by GRS - Global Recycled Standard certified polyamide and polyesters, sometime combined with ROICA™ recycled stretch yarns and dyed and finished with Oekotex Standard 100 certified processes and/or by BlueSign® partners’ companies.

But there is much more than it meets the eye. Behind the new collection is a great story of sustainability.

“Our international team strives to innovate with a human-based approach to research and develop solutions that meet high-performance standards as well as the transparency and traceability of both the ingredients and the supply chain”, says Mr. Hashimoto, Senior Managing Director of Asahi Kasei Advance, the global materials innovator and manufacturer. Indeed, the company has set the high bar all its suppliers and partners must match. Such criteria include: thoroughly transparency and traceability of both materials and production, corporate responsibility at all levels and a strategic commitment granted by influential certifications such as GRS - Global Recycle Standard for recycled ingredients and processes, as well as Bluesign® and OekoTex Standard 100 certifications, which focus on environmental-friendly impact of the dyeing and finishing processes.

The human, environmentally-friendly and cutting-edge imprint of ECOSENSOR™ ultimate collection reflects a vision for a more responsible way of fabric manufacturing. A new force of nature, because story-telling truly must match the story-making.

• Sateri pledges to Be World’s Leading Net-Positive Fibre Producer

Sateri, one of the world’s largest viscose producer, has launched its sustainability vision for 2030 to guide the company’s strategic growth in the coming decade. The Vision is anchored around four key pillars in response to environmental and social challenges faced by the cellulosic fibre industry: Climate and Ecosystem Protection, Closed Loop Production, Innovation and Circularity, and Inclusive Growth.

The Vision comes with a time-bound roadmap and measurable targets. It encompasses notable targets including net-zero carbon emissions by 2050, achieving 98% Sulphur recovery rate at all its mills by 2025, utilising textile waste and produce viscose products with 50% recycled content by 2025 and 100% by 2030, and supporting more than 300,000 local families and smallholder farmers to develop sustainable livelihoods.

Highlighting the significance of the Vision to the company, Sateri’s President Allen Zhang said, “As a raw material supplier, Sateri will do our part and respond to the urgent need to decouple growth from further resource impact. This is something that will underpin our growth, in addition to QPC (Quality, Productivity, Cost) and continuous improvement which are well-embedded in the company.”*

Sateri’s 2030 Vision was conceived after months of discussions with management members and external stakeholders including customers, brands and NGOs. The process was facilitated by BSR, a sustainability consultancy, led by its Asia Pacific Vice President, Jeremy Prepscius.

“The challenges facing the garment industry require all value chain participants to invest, innovate and integrate sustainability into their business models. This requires leadership and alignment and will need determination to succeed, which is what Sateri is striving to do,” said Prepscius.*

In the coming months, Sateri will form workgroups to develop action plans to deliver on the identified targets. Progress towards realising Sateri 2030 Vision will be reported in the company’s annual sustainability report and online sustainability dashboard.

Read more about Sateri 2030 Vision: www.sateri.com/sustainability/vision2030/

*Please see attached document for more information

The collaboration between Tonello and denim designer Piero Turk gave birth to a sustainable denim collection, result of a combination of the latest responsible technologies, and created with the most eco-friendly fabrics selected by The Kingpins Show.

“When it comes to working on new developments, we always start from new ideas and the constant research that starts from a concept that becomes reality, by increasingly raising the bar of sustainability,” said Alice Tonello, R&D and Marketing Director of Tonello.

18 exclusive and contemporary denim pieces, result of the premium experience of Piero Turk, and Tonello with its new brand-new finishing process: The Laundry (R )Evolution.

This is a radically new conception thought to simplify and optimize the entire garment finishing process.

It involves only 2 technologies in the entire finishing cycle, reducing waste and optimizing resources: LaserBlaze, and The All-in-One-System. Finally we use Metro, our software that processes real data, in real time to check all laundry consumption, optimizing processing times and improving performance.

The All-in-One System performs all washing operations by integrating 4 sustainable technologies into a single machine: ECOfree 2, which uses ozone in both the water and air; NoStone® for authentic and pumice-free stone-wash effects; UP, for washing processes with at least 50% less water; Core, a nebulizing system improving performance and reducing water consumption.

As a result of The Laundry (R )Evolution, Tonello developed two innovative and patent-pending processes: OBleach and Wake.

OBleach is the new Tonello process, which, by using only ozone, “returns to the future” with an authentic, sustainable and cool Bleach. Without chemicals.
This is possible thanks to a combination of the technologies part of our All-In-One System.
In short, the real Bleach without Bleach has finally arrived. And this in the year of the total ban of permanganate too.

Wake is the first totally natural dyeing system that uses only plants and biodegradable vegetable waste like flowers, berries and roots, without harmful chemicals additives.

The capsule collection will be displayed at KINGPINS24 on October 27th during the seminar held by Alice Tonello and Piero Turk.

• Trust the vibes, energy doesn’t lie!

Advanced design and sustainability, innovation, aesthetics and quality, made of “ethical” laces and tights of very high quality standards and a careful look at fashion. Iluna Group, strengthened by this heritage, with a smart approach, carefully selected materials, know-how on processes and particular attention to the ecosystem, is a leader in its sector

With the FW 21-22 collection, Iluna Group focuses on design excellence aimed at perfection driven by this particular historical moment, in which preferring quality over quantity has become necessary: offering ever higher standards of quality is combined with the choice of reducing minimum waste in a way of working that becomes more thoughtful, studied, focused and less hectic.

The range of sustainable products expands by adding to the GRS certified Green Label, the BIOLINE, made with raw materials such as the precious ROICA™ V550 premium stretch fiber which belongs to ROICA Eco-Smart ™ family produced by Asahi Kasei able to combine elasticity and comfort and other benefits in terms of circular economy related to the health of materials, as demonstrated by the Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute, and by the world's first biodegradable polyamide 6.6 yarn AMNI SOUL ECO®, fibers that degrade completely in the environment under anaerobic conditions.

The exceptional natural dyes proposed are made with vegetable dyes extracted from various plants, with a color chart that now has 14 shades, all with solidity within the OEKO TEX® Standard 100 and all GOTS certified. No chemical product is used for the dyes, including the softening finish, for which an equally natural product is used.

All the products of the Iluna Group collections can be made in a recycled or organic variant.

Iluna Group participates to Milano Unica and digitally at all sector fairs, a new way of communicating that together with the use of social media - accompanied by the launch last year of the official website and e-commerce with all the collections and the ilunamasks.com site dedicated to the sale of the exclusive Iluna masks - it can be transformed from a necessity to a great resource and an opportunity to enhance a 360° sustainable attitude. Iluna, even before the pandemic, has always considered the sustainable aspect a priority in its work and now, in the light of this new landscape, the many years of experience gained benefits the company by pushing it to place itself more and more as a precursor of sustainable innovation.

The constant commitment to responsible solutions makes Iluna Group the only lace manufacturer to use - since 2017 - transformed stretch in the entire range of its elastic laces. Iluna Group excellence is based 100% on responsible innovation, guaranteed by the most important certifications. The creation of smart lace, strictly Made in Italy, is also Global Recycled Standard (GRS) certified. Today Iluna is a reference point for international markets and boasts products with OEKO-TEX® Standard 100 certification.

HANRO chooses Iluna lace containing the sustainable premium stretch fiber ROICA™ by Asahi Kasei for its Zula lingerie set

HANRO, the Swiss brand that produces high quality daywear, nightwear and loungewear for both men and women and world’s leading premium brand in its segment, chooses Iluna Group for its advanced design and sustainability, innovation, aesthetics and quality made of “ethical” laces and an attentive look at fashion.

Iluna uses responsible premium ingredients such as GRS certified Q-NOVA®, more than half of which are made from pre-consumer waste and GRS certified ROICA™ EF premium stretch yarn produced by more than 58% from transformed pre-consumer content. The yarn belongs to the ROICA Eco-Smart™ family produced by Asahi Kasei and it’s the world’s first responsibly made premium fiber range, which includes smart ROICA™ yarns and their exceptional certifications.

Seductive and luxurious lingerie defines the SS 20 Zula collection in which we find Iluna lace. This lingerie set is smooth and soft satin viscose made, with an elegant Jacquardtronic lace detail along the cup, straps and band of the bra. It is paired to the matching briefs in the collection with generous elegant Jacquardtronic lace on the front and the backside. The particular lace used is a delicate and modern reinterpretation of the Duchesse lace, a particular type of Brussels lace from the mid-19th century. The set is available in light viola, purple night and marzipan range of colours.

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

• Circularity at the centre

PG DENIM, the designer project by Paolo Gnutti, is ready for several important events scheduled for the autumn with ground-breaking interpretations and a new – increasingly green – business model. The occasion is its participation in the Blue Zone at Munich Fabric Start (Munich, 3-5 September 2019), a space which is increasingly often reserved for companies and projects with a high innovation rate in the world of denim.

PG DENIM at the German exhibition will be presenting important product innovations, but most notably new concepts developed for the S/S 2021 season. The focus here is on circularity, seen from a dual perspective: the product with the no longer traditional alternation of seasons, and a sustainabilityoriented approach.

Seasons meet

The new PG DENIM approach is geared towards overlapping seasonality, with less and less marked separations between projects dedicated to the spring-summer and fall-winter lines. The collections by PG DENIM can thus be increasingly defined as a “mix of products without seasonality”. Its focal points are innovation alongside the concept behind the initial idea, as opposed to just the season. This trend, explains Paolo Gnutti, CEO and R&D Head at PG DENIM, is also due to registering the fact that seasonality – in terms of environment and trends – is changing at an increasingly rapid pace. As a response to this situation, the choice has been made to design new collections starting from macro-trends and presenting fabrics for garments which are “easy to wear”, suitable for both warm and cold temperatures, in a true melting pot  of weights and sizes.

The lines for the previous season are thus reintroduced and restyled playing with weights and sizes, within a range where flock meets ultra-light fabric bases, or where vinyl is combined with typically summer weights which shift the fabric towards the world of “paper” with crispy touches, resulting in extraordinarily lightweight and strong items at the same time. Also the GARAGE DENIM has been upgraded with fluid and smoothed touched for garments which are easy to wear and have a strong personality.

Partnership with The Denim Window

The PG DENIM season is also enhanced by its partnership in The Denim Window project, which has resulted in a limited series of Creative Capsule Collections, derived from the idea of bringing together companies which had already worked or were working together, trying to highlight – through small capsule collections – the best of what had already been produced by traditional businesses. This has resulted  in three trailblazing capsules, two of which designed in partnership by PG DENIM and companies the likes of M&J Group, Cadica and Greenwear. Several copies of these collections have been made to travel the world, and – after the official presentation in July – they will have a special corner, The Denim Window, in the Bluezone at Munich Fabric Start.

The “Circular Programme” and the five “Rs” of sustainability

Also the PG DENIM approach to accountability in production processes has been enhanced by implementing the “Circular Programme”. As part of our corporate vision, Italian-style production is combined with compliance with what have become known as “the five Rs”, that is to say key concepts underlying the design and manufacturing model: Reduce (everything you are not using), Repair (everything you can), Reuse (anything available to you), Recycle (all that is left), Respect (everything around you).

This is the philosophy underlying each individual process at PG DENIM, and leading to new specific programmes which have been its business focus over the past few months:

1) Reducing the environmental impact during the fabric dyeing phase in reaction and sulphurbased processes, where the use of chemicals has been reduced by 40%, water consumption by 50% and CO2 emissions by 60%, which has also resulted in better penetration and a better result in the crocking process. This has led to producing 10 new articles which will be launched on the market.

2) Recycling all waste from processing and after use, creating a range of garments where cotton is actually obtained from regenerating these two kinds of waste. In this regard, PG DENIM for now is the only company on the market able to process with a percentage of recycled product exceeding 60% of the total, whereas the average for this kind of manufacturing is generally about 35%.

As regards regular production, on the other hand, PG DENIM follows stringent international standards, including Dtox, Reach and Gots in all its processing phases, also using BCI cottons and the Organic Cotton Standard for raw materials. Last but not least, it was recently awarded the GRS (Global Recycled Standard) certification.

Vierzig internationale Experten beschäftigten sich während des jüngsten Thinkathon am 14. und 15. Januar 2019 in Berlin mit Aufgabenstellungen der Challenge Hosts Bikini Berlin, Otto Group und TCBL. Im Rahmen des innovativen Workshop-Formats, das von der Messe Frankfurt im Kontext der Fachmesse Neonyt veranstaltet wurde, erarbeiteten sechs multidisziplinäre Teams innerhalb von 48 Stunden nachhaltige Businessstrategien und zukunftsweisende Konzepte zu den Themen Kreislaufwirtschaft, Experience Retail und Industrie 4.0.

Mit dem Neonyt Thinkathon hat die Messe Frankfurt ein radikales Design-Thinking-Format ins Leben gerufen. Dabei entwickeln multidisziplinäre Teams zukunftsorientierte Ansätze für den Nachhaltigkeitswandel der Mode- und Textilindustrie. Der Thinkathon bringt progressive Unternehmen der Mode- und Textilbranche mit dem einzigartigen Neonyt Netzwerk zusammen. Sogenannte Challenge-Hosts – während des jüngsten Thinkathon waren dies das Einkaufszentrum Bikini Berlin, die Otto Group und das EU Projekt TCBL (Textile and Clothing Business Labs) – formulieren jeweils eine Fragestellung zu einem konkreten Themengebiet, die von je zwei internationalen Teams in nur 48 Stunden bearbeitet werden. Organisiert wurde der Thinkathon im Auftrag der Messe Frankfurt von der Berliner Agentur Sourcebook.

Die Experten aus den Bereichen Mode, Textil, Architektur, Technologie, Marketing und Research kamen im Januar aus insgesamt 19 Nationen und verwandelten die Event-Location Old Smithy’s Drizzle, eine alte Scheune im Herzen Berlins, für zwei Tage in eine kollaborative Ideenwerkstatt. Jeweils zwei der sechs Kleingruppenteams widmeten sich einer Fragestellung, so dass jedem der Challenge Hosts Otto Group, Bikini Berlin und TCBL am Ende des Thinkathon zwei komplett unterschiedliche Lösungswege vorstellt und übergeben werden konnten.

In Challenge #1 – The Circular Experience – fragte die Otto Group, wie das Konzept der Kreislaufwirtschaft für ihre Kunden zugänglicher, ansprechender und greifbarer zu machen sei. Der erste Thinkathon-Ansatz unter dem Titel “Blue Loop Customer Journey“: Ein Mitgliederprogramm, das Kunden beim Kauf nachhaltiger Produkte mit Punkten belohnt. Darüber hinaus will das Programm zirkuläres Handeln fördern: So soll ein Punktesystem zur Teilnahme an Repair-Workshops oder der Rücksendung aufgetragener Stücke zu Recycling-Zwecken animieren.
Das zweite Konzept „Otto Circular System“ umfasst eine Community-Plattform, die Kunden kreislaufrelevante Services von Recycling über Upcycling bis hin zu Stylingtipps bietet. Ferner kann über einen virtuellen Swap Shop gut erhaltene Kleidung weitergegeben oder verkauft werden. Auch hier empfehlen die Experten ein Punktesystem, welches Kunden für zirkuläre Aktivitäten belohnt, die wiederum für nachhaltige Produkte und Services eingelöst werden können.

Challenge Host #2 Bikini Berlin fragt unter dem Titel „The Future of Retail – for Good“: Wie können Einkaufszentren in einem Zeitalter, in dem Nachhaltigkeit zum Schlüsselfaktor wird, das Einkaufserlebnis so verändern, dass Kunden eingebunden und aktiviert werden? „Step into Sustainability“ heißt der erste Lösungsansatz, der für Bikini Berlin erarbeitet wurde. Die Idee: geführte Touren durch die weitläufige Shopping Mall entlang einer Reihe interaktiver Displays und Installationen zum Thema Nachhaltigkeit.
Die „Bikini Fashion Clinic“ entwickelt das Konzept einer Mode-Klinik, die die Lebensdauer versehrter Kleidungsstücke durch gezielte Eingriffe wie Reparaturen verlängert oder gebrauchten Stücken durch Recycling oder Upcycling ein zweites Leben einhaucht. Zudem bietet die Klinik familienfreundliche Workshops und Events, um die Besucher in ihren kreativen Fertigkeiten zu stärken und sie mit Gleichgesinnten zusammenzuführen.

Challenge #3 „Sustainable Short Runs“ und Host TCBL suchen nach Ansätzen für eine Kartierung europäischer Fertigungskapazitäten für nachhaltiges Nearshoring, Kleinserienfertigung und kurze Lieferzeiten.
Eine Expertenrunde des Thinkathon entwickelte hierfür die „Short Runs Toolbox“ – eine leicht zugängliche Online-Plattform mit weiterführenden Informationen, hilfreichen Services und Werkzeugen wie Checklisten oder individuellen Filtermöglichkeiten. Die Toolbox soll dabei helfen, Kleinserien Made in Europe den Weg zu ebnen und die Kommunikation zwischen interessierten Designern und Produzenten zu optimieren.
Das sechste Expertenteam erarbeitete das Konzept einer „Shortruns Agency“, die europäische Designer und Produzenten zueinander führt, passende Partner und Kapazitäten abstimmt, Prozesse verschlankt, Förderungen vermittelt und dabei hilft, die Kleinserienproduktion für alle Beteiligten wirtschaftlicher und praktikabler zu machen.

Als Video wurden die Workshop-Ergebnisse in Auszügen anschließend auf der Konferenzbühne des Kongresses Fashionsustain einem internationalen Fachpublikum präsentiert. Ebenso wie der Thinkathon ist auch Fashionsustain ein Teil von Neonyt, dem globalen Hub für Mode, Nachhaltigkeit und Innovation, der während der Berlin Fashion Week im Kraftwerk seinen Auftakt feierte und von der Messe Frankfurt aus den Erfolgsformaten Greenshowroom und Ethical Fashion Show Berlin weiterentwickelt worden ist. Challenge Hosts vergangener Thinkathons waren: Fashion Council Germany, Hugo Boss, KPMG, Microsoft HoloLens, Techtextil/Texprocess und Zalando.

• STOP TALKING. START ACTING.
• Climate change is real. And so is the responsibility of every human being to help in reducing waste.

We no longer want to talk about sustainability, we want to act. For January, PREMIUM is partnering with Spanish fashion label and sustainable clothing pioneer ECOALF. The brand will present its lifelong mission and latest collection in a dedicated space as well as an art installation together with conceptual artist Juan Garaizabal.

"2019 is all about digital first and an active debate about social and environmental issues. Transparency and sustainability are key words. By reducing plastic waste on all our shows, teaming up with ECOALF and giving this wonderful brand dedicated space and time for spreading their message, we are taking steps into right direction. Every little action counts. We should talk about the things we do more instead of talking about what we are not doing. We all need to wake up. Now.” – Anita Tillmann, CEO PREMIUM Group

ECOALF creates high-quality garments using recycled materials collected from the bottom of our oceans. Commitment, sustainability and innovation are at the core of everything the company does, resulting in both conscious and stylish urban, adventure, knitwear and activewear pieces.   
 
“I love collaborating with people that also believe we have the opportunity to change the world for the better. It’s no longer about what you do, but how you do it. It is important to stand up for what you believe in, because fashion cannot just be about looking good.” – Javier Goyeneche, President and Founder of ECOALF. 

On Wednesday, January 16th, at 10am and 2pm, Goyeneche will present his brand’s values, philosophy and way of working on the experience floor of SHOW&ORDER X PREMIUM at Kühlhaus, right next to the STATION area. Show visitors, media and other exhibitors are invited to listen, learn and discuss.   
 
The art piece in partnership with Garaizabal unveiled at PREMIUM on January 15th is filled with waste to portray our everyday reality, and purposefully interactive so that visitors can throw their own trash inside the installation. The aim is to educate about correct waste disposal and show that every individual’s decision matters: Stop, Think, Act.

• NEONYT - Global Hub for Fashion, Sustainability and Innovation: Berlin, 15. bis 17. Januar 2019

Die Messe Frankfurt unterstützt das neue Mentoringprogramm des Fashion Council Germany. Das fördert in Deutschland ansässige und auf Nachhaltigkeit fokussierte Nachwuchstalente und Modelabels. Bewerbungen sind ab jetzt möglich.

Mit dem German Sustain Concept startet der Fashion Council Germany (FCG) in Partnerschaft mit Neonyt, dem globalen Hub für Mode, Nachhaltigkeit und Innovation der Messe Frankfurt, Bikini Berlin und Showroom.de ein neues Programm, das junge, auf Nachhaltigkeit fokussierte Designer und Modelabels fördert. Nach der erfolgreichen Zusammenarbeit mit dem Fashion Council Germany bei der ersten Ausgabe vor rund einem Jahr unterstützt die Messe Frankfurt nun die kommende Ausgabe des Programms. Bewerbungen für das Förderprogramm nimmt der FCG ab sofort entgegen.

Bewerbungsschluss ist der 31. Dezember 2018.

„Auf unseren über 50 Textilveranstaltungen weltweit ist Nachhaltigkeit inzwischen eines der zentralen Themen“, so Olaf Schmidt, Vice President Textiles and Textile Technologies bei der Messe Frankfurt.

„Von der Produktion, über die Verarbeitung und die Materialien bis hin zur Mode. Das gilt natürlich besonders für Neonyt, den globalen Hub für Mode, Nachhaltigkeit und Innovation, den wir zur Berlin Fashion Week ausrichten. Gemeinsam mit den Akteuren der Branche möchten wir die Mode verändern. Frische Ideen und progressive Ansätze junger Designer gehören fest dazu. Wir freuen uns daher, die sehr gute Zusammenarbeit mit dem Fashion Council Germany fortzusetzen und darauf, das Mentoringprogramm weiter mit zu ermöglichen.“

Mandie Bienek, Vorstandsmitglied des FCG: „Dem Council ist es ein besonders großes Anliegen, Deutschlands Kreativtalente zu beraten und zu fördern, um gleichzeitig den Modestandort Deutschland auch für die Zukunft zu stärken. Durch unsere Mitglieder aus den Bereichen Medien, Vertrieb, Retail und Industrie können wir mittels maßgeschneiderter Förderprogramme, neuen Talenten den Weg in eine erfolgreiche Zukunftebnen. Eine Zukunft, in der Sustainability den Alltag der Modebranche deutlich bestimmen wird.“

Coaching vermittelt Know-how und Kontakte

Interessierte Designer und Labels können sich ab jetzt und bis zum 31. Dezember 2018 beim Fashion Council Germany für das Programm bewerben. Im Januar 2019 präsentieren die zehn Finalisten ihre Marken und Konzepte einer Jury aus hochkarätigen Branchenvertretern. Diese bestimmt drei Gewinner, die anschließend über 24 Monate ein umfangreiches Coaching des Fashion Council Germany durchlaufen.

Bestandteil des Programms sind Workshops zu den Themen Sourcing, Distribution, Vermarktung und Business, sowie die Vermittlung von Kontakten zu relevanten Marktteilnehmern. In der finalen Phase setzen die Designer, begleitet von den Fach-Coaches, das Gelernte aktiv um und präsentieren ihre Ergebnisse. Ziel ist es, die drei Gewinner langfristig erfolgreich am Markt zu etablieren.

Die Bewerbungsbedingungen zum German Sustain Concept können hier: www.fashion-council-germany.org/programm/german-sustain-concept eingesehen werden. Der FCG informiert zudem in seinem Newsletter regelmäßig zum Programm, weshalb eine Anmeldung empfohlen wird.