Aus der Branche

Eastman, global specialty materials company and manufacturer of Naia™ Renew cellulosic fibers, unveiled the most comprehensive product application matrix of its Naia™ fiber brand at the China International Textile Fabrics and Accessories (Spring/Summer) Expo. Making its debut, the innovative “Naia™ On The Move” new blending solution concept offers a fresh take on active urban fashion, redefining comfort and versatility, and reinforcing Eastman’s commitment to driving sustainable innovation in the fashion industry.

Naia™ Renew is a sustainable circular fiber composed of 60% sustainably sourced wood pulp and 40% GRS-certified recycled* waste materials. Utilizing Eastman’s carbon renewal technology (CRT), this process breaks down hard-to-recycle waste material into basic molecules to make new cellulose acetate fibers without compromising quality. This innovation offers a scalable solution to two of the world’s most pressing environmental issues: waste pollution and raw material overconsumption.

At the expo, Eastman also highlighted Naia™ Renew staple fiber's application in denim, achieving a balance between comfort and sustainability in denim. Additionally, its use in woven woolen fabrics, ranging from structured shirts to tweed coats, showcases its versatility. The fiber’s integration into home textile fillings further embeds sustainability into everyday living, demonstrating its vast potential.

Five Years of Innovation: From China Debut to Global Expansion
“Since its initial successful adoption in the Chinese market in 2020, Naia™ staple fiber has embarked on a five-year journey of innovation and persistence. As a novel fiber, Naia™ staple has not only filled a market gap but has also become a key force in helping brands achieve their sustainability goals,” said Chad Doub, global segment leader of staple fibers for Eastman’s textiles division. “Over the past five years, Naia™ staple fiber applications have expanded from loungewear to casual T-shirts, knitwear, and beyond. At our booth, visitors discovered the latest applications in activewear, denim, woven fabrics, and home textile fillings – our most extensive showcase yet.”