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(c) Bemberg™ by Asahi Kasei / C.L.A.S.S.
14.06.2022

Bemberg™ at Pitti Uomo 102 in partnership with MagnoLab

Bemberg™ is teaming up with MagnoLab, a network of Biella-based companies apt to carry out projects related to sustainability and circular economy, to create and display T-shirts that combine environmental responsibility and aesthetic research at the 102nd edition of Pitti Uomo.

Bemberg™ is used in shirts, cocktail dresses, dust coats, coordinates, outerwear and more by international brands operating in the fashion and luxury industries. To demonstrate its journey and evolution in contemporary style, Bemberg™ has collaborated with MagnoLab to develop a project that resulted in contemporary cut I-shirts presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the yarn.

Bemberg™ is teaming up with MagnoLab, a network of Biella-based companies apt to carry out projects related to sustainability and circular economy, to create and display T-shirts that combine environmental responsibility and aesthetic research at the 102nd edition of Pitti Uomo.

Bemberg™ is used in shirts, cocktail dresses, dust coats, coordinates, outerwear and more by international brands operating in the fashion and luxury industries. To demonstrate its journey and evolution in contemporary style, Bemberg™ has collaborated with MagnoLab to develop a project that resulted in contemporary cut I-shirts presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the yarn.

The project conceived for Pitti Uomo 102 stems from the spirit of Bemberg™ and fits perfectly into the philosophy of MagnoLab, whose mission is to carry out projects related to environmental responsibility through a joint and participatory approach of partners, and to create value by developing innovative products and processes with rapid testing cycles, according to a lean management model.

Quelle:

Bemberg™ by Asahi Kasei / C.L.A.S.S.

(c) C.L.A.S.S.
07.04.2022

Bemberg™ x Payal Pratap collaboration with colourful prints at FDCI X Lakmé Fashion Week

Through the collaboration Payal Pratap and Bemberg™ by Asahi Kasei show a new way of making fashion, based on merging craft & tech, cutting-edge materials and deeply rooted optimism in troubled times.

With a strong focus on prints, the designer, Payal Pratap, has worked on hand-painted artworks which have then been digitized. The designs capture detailed elements and a three-dimensional depth and texture from the age-old crafts of Batik, plus powerful imagery and minute detailing from the ancient craft of Chintz printing. Batik was named after the Javanese words “Amba” which means to write and “Titik”, which translates to a dot or a point, while Chintz comes from the Hindi word “Cheent”, meaning spotted or speckled.  Both these techniques and crafts have been used in a contemporary context while creating the art works.

Through the collaboration Payal Pratap and Bemberg™ by Asahi Kasei show a new way of making fashion, based on merging craft & tech, cutting-edge materials and deeply rooted optimism in troubled times.

With a strong focus on prints, the designer, Payal Pratap, has worked on hand-painted artworks which have then been digitized. The designs capture detailed elements and a three-dimensional depth and texture from the age-old crafts of Batik, plus powerful imagery and minute detailing from the ancient craft of Chintz printing. Batik was named after the Javanese words “Amba” which means to write and “Titik”, which translates to a dot or a point, while Chintz comes from the Hindi word “Cheent”, meaning spotted or speckled.  Both these techniques and crafts have been used in a contemporary context while creating the art works.

The prints encompass flora and fauna, bringing nature from the outside to the inside through the use of extensive flower, leaf, tree, vine and bird motifs, as an ode to sustainability. Placement prints have been engineered to make tailored jackets and structured pieces. A timeless collection comprising experimental pieces that blend the far east with India. A collection signaling holiday with a burst of colour. Bemberg™ in various avatars ranging from satins, muslins, mulmul, and silk blends have been used to create a collection with fluid drapes as well as structure.

The fabric takes printing and colour beautifully and has a slight sheen and glazed feel which resonates with chintz. The colour palette ranges from indigos, browns, rust, to burgundy brick and gold. Furthermore, Bemberg™ is an inherently sustainable ingredient, since it is made with cotton linters, pre-consumer materials derived from the cotton oil industry, and converted through a traceable and transparent closed loop process. Coming from nature and going back towards nature, the Bemberg™ fiber is also biodegradable and compostable.

Quelle:

Asahi Kasei / C.L.A.S.S.

C.L.A.S.S. ICON 2021 Winner DUARTE Returns to ModaLisboa (c) DUARTE
Duarte outfits for FW 22/23 collection - Cream Teddy Coat
14.03.2022

C.L.A.S.S. ICON 2021 Winner DUARTE Returns to ModaLisboa

  • DUARTE  brings on the runway its SEASON 2 “Eco-Street Dance” collection

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers.  The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub at ModaLisboa after a first presentation at Milan Fashion Week. From February 24th until 27th, Duarte’s creations have been featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

  • DUARTE  brings on the runway its SEASON 2 “Eco-Street Dance” collection

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers.  The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub at ModaLisboa after a first presentation at Milan Fashion Week. From February 24th until 27th, Duarte’s creations have been featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption). 

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

Talking about materials, the collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high quality materials from leading brands and textile manufacturers, and the first company at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub SSI, RCS, OEKOTEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too. 

C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event (c) DUARTE
DUARTE SEASON 2 “Eco-Street Dance”
09.03.2022

DUARTE returns to Milan Fashion Week

  • C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

  • C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub-SSI, RCS, OEKO-TEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too.

The collection will mark the return of Duarte’s cool and responsible style to Milan Fashion week and White Sustainable Milano. “We are proud to support Duarte as her style, her creations, visual communication and message are so beautiful, innovative and responsible. On top of that, her message to the consumer is so clear and easy for everybody to understand. With Duarte it is very easy to make a “conscious choice” without any sacrifice, and completely in line with the C.L.A.S.S. manifesto” says Giusy Bettoni, C.L.A.S.S. CEO & founder.

(c) DUARTE / C.L.A.S.S.
22.02.2022

C.L.A.S.S.: DUARTE returns to Milan Fashion Week with its “Eco-Street Dance” collection

The 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

The 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style named “Eco-Street Dance”.

The collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high-quality materials from leading brands and textile manufacturers, and one of the first companies at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process.

Quelle:

C.L.A.S.S.

17.02.2022

C.L.A.S.S. will be at Filo to highlight the role of yarns in responsible innovation

The international eco-hub will be at Filo (23-24 February) with key partners such as Bemberg™ by Asahi Kasei, ROICA™ by Asahi Kasei, Ghezzi, Circular Systems™ and SUPREME GREEN COTTON® by Varvaressos to highlight the role of yarns in responsible innovation.

C.L.A.S.S. is ready for yet another moment dedicated to share and amplify its message of responsible innovation together with its key partners. The international eco-hub has been invited to attend the Filo fair with its own space in order to spread the word on the utmost importance of injecting innovation, sustainability and change starting from the very beginning of the supply chain.

“We are extremely pleased to be here at Filo, the fair for the very first and fundamental ingredient of fashion” Says Giusy Bettoni, Founder and CEO C.L.A.S.S. “We believe this is a valuable opportunity to  share possibilities and chances to start a conscious and yet innovative fashion product by learning about the latest developments in smart yarns”.

The international eco-hub will be at Filo (23-24 February) with key partners such as Bemberg™ by Asahi Kasei, ROICA™ by Asahi Kasei, Ghezzi, Circular Systems™ and SUPREME GREEN COTTON® by Varvaressos to highlight the role of yarns in responsible innovation.

C.L.A.S.S. is ready for yet another moment dedicated to share and amplify its message of responsible innovation together with its key partners. The international eco-hub has been invited to attend the Filo fair with its own space in order to spread the word on the utmost importance of injecting innovation, sustainability and change starting from the very beginning of the supply chain.

“We are extremely pleased to be here at Filo, the fair for the very first and fundamental ingredient of fashion” Says Giusy Bettoni, Founder and CEO C.L.A.S.S. “We believe this is a valuable opportunity to  share possibilities and chances to start a conscious and yet innovative fashion product by learning about the latest developments in smart yarns”.

07.02.2022

Bemberg™ by Asahi Kasei is back at Première Vision

Bemberg™ is back at Première Vision to celebrate its 90th anniversary through its latest collections, premium partnerships with contemporary brands such as ECOALF and a brand new visual identity. The industry-leading textile fair will represent another pivotal occasion for Bemberg™ to showcase its latest claim “Crafted Elegance”, which perfectly embodies its values of preciousness, quality and refined aesthetic blended with innovation and responsible values.

Born in 2009, both the name and concept of ECOALF came after the birth of Javier Goyenche’s - founder and president - two sons: Alfredo and Alvaro. He wanted to create a truly sustainable fashion brand and believed the most sustainable action to take was to stop using natural resources in a careless way to ensure them to the next generation. Since then, Ecoalf’s mission has been to make a new generation of recycled products with the same quality and design as the best non-recycled.

Based on this design idea, the Mery dress and Patrica pants are part of Ecoalf’s FW21 collection and both made with 100% Bemberg ™ Cupro by Asahi Kasei.

Bemberg™ is back at Première Vision to celebrate its 90th anniversary through its latest collections, premium partnerships with contemporary brands such as ECOALF and a brand new visual identity. The industry-leading textile fair will represent another pivotal occasion for Bemberg™ to showcase its latest claim “Crafted Elegance”, which perfectly embodies its values of preciousness, quality and refined aesthetic blended with innovation and responsible values.

Born in 2009, both the name and concept of ECOALF came after the birth of Javier Goyenche’s - founder and president - two sons: Alfredo and Alvaro. He wanted to create a truly sustainable fashion brand and believed the most sustainable action to take was to stop using natural resources in a careless way to ensure them to the next generation. Since then, Ecoalf’s mission has been to make a new generation of recycled products with the same quality and design as the best non-recycled.

Based on this design idea, the Mery dress and Patrica pants are part of Ecoalf’s FW21 collection and both made with 100% Bemberg ™ Cupro by Asahi Kasei.

The Parisian exhibition completes the company’s celebrative two-chapter journey. The first half was presented during Pitti Uomo, where Bemberg™ showed archival suits crafted by the historic Sartoria Litrico and lined in Cupro. Behind them stood the new visual image of Bemberg™, focused on exceptional beauty, one-of-a-kind uniqueness and joyful comfort.

Quelle:

Bemberg™ by Asahi Kasei / C.L.A.S.S.

28.01.2022

Jamé: A fluid-wear collection made with Bemberg™ by Asahi Kasei

Jamé’s concept.   
Jamé is inspired by the ancient Pay-Jamé: a piece of clothing that a woman or a man used to wear for fluid wellbeing 24/7 regardless of the activity, or the location, or duration time it is needed for. It’s a comfy refined outfit to make people feel free.

Jamè’s values.
Jamé is designed and made in Italy, digitally printed and created to deliver wellness, style, and 24/7 comfort.  
Jamé’s fabric of choice is Bemberg™, a textile that gives Jamé the highest contemporary qualities: Jamé garments are cool in summer, warm in winter, perfect all year round, fashionable, trendy and versatile. The ideal companion for everyday activities, Jamé is perfect for both indoors and outdoors, the perfect outfit for every occasion, day or night.

Jamé’s concept.   
Jamé is inspired by the ancient Pay-Jamé: a piece of clothing that a woman or a man used to wear for fluid wellbeing 24/7 regardless of the activity, or the location, or duration time it is needed for. It’s a comfy refined outfit to make people feel free.

Jamè’s values.
Jamé is designed and made in Italy, digitally printed and created to deliver wellness, style, and 24/7 comfort.  
Jamé’s fabric of choice is Bemberg™, a textile that gives Jamé the highest contemporary qualities: Jamé garments are cool in summer, warm in winter, perfect all year round, fashionable, trendy and versatile. The ideal companion for everyday activities, Jamé is perfect for both indoors and outdoors, the perfect outfit for every occasion, day or night.

Environmental responsibility.
Every Jamé clothing is 100% recyclable and manufactured following a very contemporary and responsible made-to-order business model. The latest and greatest digital print technology assures us to avoid waste and over-production.
This means endless customization possibilities, creating a long lasting, high-quality product.

Styling.
Thanks to the expertise and knowledge of its founders Patrizia Marforio and Niccolò Zucchi Frua, Jamé’s vision is deeply rooted in the Italian design and textile tradition.
Jamé's historic archive - made up of more than 17.000 different textures from the 1920s to present day - seamlessly translating into the widest and deepest pattern choice in this one-of-a-kind collection.

Jamé’s fabric of choice:
Bemberg™ is the name of a technologically advanced fiber produced by Asahi Kasei. Bemberg™ is based on regenerated cellulose fiber made from the smart tech transformation of cotton linters.
As a pre-consumer material obtained from the manufacturing process of cotton seeds oil that is converted into fiber through a traceable and transparent closed loop process, Bemberg™ DNA is deeply based on a circular economy approach.
Bemberg™ is gentle on the skin, with amazing touch and exceptional moisture management properties: it quickly absorbs and releases moisture through very small waterways, keeping the wearer cool, fresh, and comfortable at any time of the year.

Quelle:

C.L.A.S.S

Smoking jacket worn by John F. Kennedy in 1963 Photo: Sartoria Litrico
Smoking jacket worn by John F. Kennedy in 1963
04.01.2022

Bemberg™ celebrates 90 years of fashion & heritage @ Pitti Uomo

At Pitti Uomo, Bemberg™ by Asahi Kasei celebrates the new year exploring the company’s 90 years anniversary and journey. In Florence, Bemberg™ past and present are linked by style: on display are key historic garments worn by icons such as J.F. Kennedy belonging to historic Roman Sartoria Litrico together with Bemberg ™ new visionary claim “Crafted Elegance“.

At Pitti Uomo, Bemberg™ by Asahi Kasei celebrates the new year exploring the company’s 90 years anniversary and journey. In Florence, Bemberg™ past and present are linked by style: on display are key historic garments worn by icons such as J.F. Kennedy belonging to historic Roman Sartoria Litrico together with Bemberg ™ new visionary claim “Crafted Elegance“.

On January 11th, Bemberg™ will be at Pitti Uomo 101 featuring an exclusive collaboration with Luca Litrico, head of the Roman historic Sartoria Litrico, founded by his uncle Angelo Litrico in 1951. He became famous for crafting the highest-quality suits for all the most important men of Dolce Vita era, from Richard Burton to Marcello Mastroianni. Its historic relevance has even been recognized by the Ministry of Cultural Heritage, thanks to its archive composed of hundreds of photos and sketches signed by Angelo Litrico himself. For this occasion, Bemberg™ will showcase four historic suits wore by true style arbiters a such as: former US president John F. Kennedy, dolce vita poster-boy Rossano Brazzi, American astronaut James B. Irwin and iconic fashion designer Angelo Litrico. All garments feature stylish linings woven with Bemberg™ fiber disclosing its ductility always in vogue through time. Over the decades, Bemberg™ established heritage in formal lining has expanded into new territories and able to represent also contemporary outerwear styles.
 
“We are so excited to be back in Florence. Pitti Uomo and Italy are the perfect starting point of our journey through style.” says Mr. Koji Hamada, CEO of Asahikasei Fibers Italia, “At our booth visitors can glimpse the link between past and present, our values and chromosomes for the fashion to come.”

Bemberg™ vision is centred around contemporary beauty, and uniqueness – the fibre manufacturing is exclusively taking place in Nobeoka, where its closed-loop circular economy production approach together its transparent and traceable processes are able to guarantee the responsible certified values.
 
Bemberg™ by Asahi Kasei will unveil the second chapter of its journey at Première Vision in Paris with an exhibition where visitors will be able to explore the fashion world, from India to Japan, through fabrics and style of today and tomorrow.

Weitere Informationen:
Bemberg™
Quelle:

GB Network

14.12.2021

Bemberg™ by Asahi Kasei celebrates 90th anniversary

The new claim “Crafted Elegance” embodies Bemberg™’s values of preciousness, uniqueness, quality and refined aesthetic blended with innovation and responsible values. In 2021 Bemberg™ celebrates nine decades of commitment to deliver true timeless beauty, style and touch thanks to its responsible innovation heritage and soul. And today it relaunches a new gender aesthetics that speaks about contemporary values of transparency, inclusivity and sustainability.
 
Bemberg™ is all about joyful comfort, premium values delivering an unparalleled wellbeing. It’s the one-of-a-kind material that offers design, beauty, innovation and responsibility all at once.

The new claim “Crafted Elegance” embodies Bemberg™’s values of preciousness, uniqueness, quality and refined aesthetic blended with innovation and responsible values. In 2021 Bemberg™ celebrates nine decades of commitment to deliver true timeless beauty, style and touch thanks to its responsible innovation heritage and soul. And today it relaunches a new gender aesthetics that speaks about contemporary values of transparency, inclusivity and sustainability.
 
Bemberg™ is all about joyful comfort, premium values delivering an unparalleled wellbeing. It’s the one-of-a-kind material that offers design, beauty, innovation and responsibility all at once.

Its heritage talks about premium high-quality lining for formal and sportswear, but the contemporary and worldwide journeys and designers’ cooperation are talking about fashion, outerwear, innerwear dedicated to contemporary consumers.
 
Bemberg™ by Asahi Kasei is the brand name of the regenerated cellulose fiber made from the smart tech transformation of cotton linters - short downy fiber enfolding cotton seeds. It is pre-consumer materials obtained from manufacturing process of cotton oil that are converted through a traceable and transparent closed loop process, taking place in Nobeoka, Japan, the only plant producing Bemberg™ at worldwide level. So, the Bemberg™ DNA is really based on a circular economy approach.

Bemberg™ fiber is the key ingredient of some of the most cutting-edge design innovations on planet Fashion, proving to be a sustainable, responsible and innovative material.

The Bemberg™’s 90th anniversary signs also another important moment for the company. Mr. Koji Hamada is appointed as new CEO of Asahi Kasei Fibers Italia. Mr. Hamada has a strong connection to the Italian market having already spent more than 5 years in the Gallarate’s headquarter working in close contact with all partner of the territory.

Weitere Informationen:
Bemberg™ Asahi Kasei Fibers Sportswear
Quelle:

Asahi Kasei / GB Network

(c) ROICA™ by Asahi Kasei
20.09.2021

Bemberg™ and ROICA™ by Asahi Kasei will showcase at Filo

ROICA™ by Asahi Kasei, specialized in sustainable premium stretch fibers, and Bemberg™, a fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, have been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles from the 29-30th of September.

ROICA™ will show its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.
The brand will also be the protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair to tell its sustainable story.

ROICA™ by Asahi Kasei, specialized in sustainable premium stretch fibers, and Bemberg™, a fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, have been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles from the 29-30th of September.

ROICA™ will show its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.
The brand will also be the protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair to tell its sustainable story.

Bemberg™ will be at Filo showing some selected fabric innovation, and three responsible-driven designers representing different and complementary part of contemporary consumer wardrobe: ZEROBARRACENTO, Maurizio Miri and WAXEWUL.
Bemberg™ will be also involved in two speeches – entitled “Il viaggio di Bemberg™ by Asahi Kasei verso una moda contemporanea, premium e responsabile” - organized by the fair (Sept. 29th and 30th at 4pm), where it will share its story made of creation, production and process, as well as product performance, aspects related to sustainability and circular economy approach.

Quelle:

Asahi Kasei / GB Network / C.L.A.S.S.

Bemberg™ by Asahi Kasei at Filo to unveil its smart DNA story that meet contemporary consumer needs (c) Bemberg™
Waxewul proposal using Bemberg™.
15.09.2021

Bemberg™ by Asahi Kasei at Filo to unveil its smart DNA story that meet contemporary consumer needs

  • FILO, 29th-30th September 2021, booth C5

Bemberg™ by Asahi Kasei has been invited to showcase at Filo fair, the international exhibition of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles, in a new special area, a dedicated open space reserved to sustainable fibers that will allow visitors to discover all their production cycle and performances, in full relax and transparency.

Bemberg™, an exceptional fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, will brings to Filo its history, experience, know-how and market partnerships to prove its versatility and design-driven look and touch Last but not least we are talking about a true circular economy-oriented ingredient, with certified sustainable performance: Bemberg™ is biodegradable and compostable material as verified by the INNOVHUB 3rd party test and it has GRS (Global Reycled Standard) certification from Textile Exchange proving recycling authenticity.

  • FILO, 29th-30th September 2021, booth C5

Bemberg™ by Asahi Kasei has been invited to showcase at Filo fair, the international exhibition of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles, in a new special area, a dedicated open space reserved to sustainable fibers that will allow visitors to discover all their production cycle and performances, in full relax and transparency.

Bemberg™, an exceptional fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, will brings to Filo its history, experience, know-how and market partnerships to prove its versatility and design-driven look and touch Last but not least we are talking about a true circular economy-oriented ingredient, with certified sustainable performance: Bemberg™ is biodegradable and compostable material as verified by the INNOVHUB 3rd party test and it has GRS (Global Reycled Standard) certification from Textile Exchange proving recycling authenticity.

Bemberg™ application history starts with high-quality suit lining, but today we can find it in many other applications such as fashion couture, outerwear, innerwear, bedding, and sportswear where its amazing unique touch and quality is offering a distinctive performance.

And to prove all of this, Bemberg™ will be at Filo showing some selected fabric innovation, and three responsible-driven designers representing different and complementary part of contemporary consumer wardrobe: ZEROBARRACENTO, Maurizio Miri and WAXEWUL - who have all chosen Bemberg™ fiber to create special collections. Three different ways to see and represent how sustainability and style – even if completely different ones – together can be highly successful, performing and interesting to the new consumer.

ZEROBARRACENTO, a gender-neutral emerging outerwear brand focusing on zero-waste product development, selects Bemberg™ for two fundamental reasons: firstly, from a stylistic point of view for its extreme versatility: in the various collections we have adopted it to create Kimonos, padded jackets, wrap dresses as well as for the interiors of our garments, which are intended to be soft embraces for total physical and mental comfort. The second but no less important reason is that this fibre has circular values in line with their zero-waste commitment.

The concept of the brand "Maurizio Miri" has a strong personality and a clear intent: to create a product that stimulates the wearer towards beauty. A garment should not simply be worn, but it has also to create a perfect symbiosis with the person wearing it and generate an exchange of positive energies. The purpose is to make the individual feel in perfect harmony with their own image. With this aim in mind, the designer selects extremely precious Bemberg™ linings for their sophisticated tailor jackets. 

Finally, WAXEWUL, a brand of sartorial clothing and artisan accessories with an urban-afro soul that has environmental and social sustainability as its basic ethics. WAXEWUL will bring to Filo its brand-new product, the J_Hood Bag: a doubleface jacket with a comfortably removable hood that can be transformed into a finely hidden doubleface bag. An exclusive, innovative and sustainable garment with minimal impact on the environment made of BemBAZIN™ - a new generation of bazin created, patented and produced by Brunello which is composed by the high-tech and responsible fibers of Bemberg™ - on one side and of wax on the other, traceable and certified, guaranteeing a reduction in waste (two jackets in one) and a long-life cycle.

Bemberg™ shows up at the 100th edition of Pitti Uomo with Istituto Secoli “LA FORMA” fashion film (c) Bemberg™
Bijay Polotti
22.06.2021

Bemberg™ shows up at the 100th edition of Pitti Uomo with Istituto Secoli “LA FORMA” fashion film

“LA FORMA”, a fashion film led by talented students from Istituto Secoli supported by exceptional companies such as Bemberg™ by Asahi Kasei who confirms once more its commitment toward education and valuable long-lasting relationship with Istituto Secoli.

From June 30th until July 2nd 2021, Pitti Uomo  returns physical and Bemberg™ shows up with 6 menswear outfits belonging to the cutting-edge collections created by young talents of Istituto Secoli.

100% Bemberg™ fabrics, produced by Tessitura Grisotto, has been used in printed version for the creation of these 6 looks comprising of shirts, padded outerwear, and quilted parts. Bemberg™ is a fiber that comes from the smart and technologically advanced transformation of cotton linter materials and converted through a traceable and transparent process. Its uniqueness comes from its exceptional qualitative characteristics such as the magnificent touch - which is soft and smooth as silk, like a second skin - brilliance and radiance. Bemberg™ also has antistatic and breathable performances and the fiber is biodegradable and compostable too.

“LA FORMA”, a fashion film led by talented students from Istituto Secoli supported by exceptional companies such as Bemberg™ by Asahi Kasei who confirms once more its commitment toward education and valuable long-lasting relationship with Istituto Secoli.

From June 30th until July 2nd 2021, Pitti Uomo  returns physical and Bemberg™ shows up with 6 menswear outfits belonging to the cutting-edge collections created by young talents of Istituto Secoli.

100% Bemberg™ fabrics, produced by Tessitura Grisotto, has been used in printed version for the creation of these 6 looks comprising of shirts, padded outerwear, and quilted parts. Bemberg™ is a fiber that comes from the smart and technologically advanced transformation of cotton linter materials and converted through a traceable and transparent process. Its uniqueness comes from its exceptional qualitative characteristics such as the magnificent touch - which is soft and smooth as silk, like a second skin - brilliance and radiance. Bemberg™ also has antistatic and breathable performances and the fiber is biodegradable and compostable too.

Collaboration with fashion institute, such as Istituto Secoli, for Bemberg™ it is very important, especially in the name of the close and interconnected relationship between education and the world of Industry.  A support that is also important and continuous for Asahi Kasei as part of an intense commitment toward new generations.

31.05.2021

C.L.A.S.S: The journey of Bemberg™ by Asahi Kasei towards responsible fashion

Laying the bases for a more sustainable world, adopting responsible strategies is no longer an option but an indispensable and compulsory structural revolution today and for the future to come. This topic is the subject of the Smart Voice "The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards a smart, responsible and contemporary luxury" organised by C.L.A.S.S. eco hub that has taken place on Thursday 27th May at 4 pm CET. 4 unique and complimentary design realities has been sharing  the  Bemberg ™ choice as unique and precious fibre ingredient that gives rise to a performing design incorporating new generation values, for their unique paths of style and fashion to offer to the contemporary consumer.

Specialist and expert of innovative fibres, during the session Ettore Pellegrini, Marketing & Sales Manager-Marketing & Sales Manager Asahi Kasei Fibers Italia, illustrated the history of Bemberg™ starting from its origins to nowadays, reporting its various applications that have been then illustrated in their uniqueness by the speakers of the session.

Laying the bases for a more sustainable world, adopting responsible strategies is no longer an option but an indispensable and compulsory structural revolution today and for the future to come. This topic is the subject of the Smart Voice "The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards a smart, responsible and contemporary luxury" organised by C.L.A.S.S. eco hub that has taken place on Thursday 27th May at 4 pm CET. 4 unique and complimentary design realities has been sharing  the  Bemberg ™ choice as unique and precious fibre ingredient that gives rise to a performing design incorporating new generation values, for their unique paths of style and fashion to offer to the contemporary consumer.

Specialist and expert of innovative fibres, during the session Ettore Pellegrini, Marketing & Sales Manager-Marketing & Sales Manager Asahi Kasei Fibers Italia, illustrated the history of Bemberg™ starting from its origins to nowadays, reporting its various applications that have been then illustrated in their uniqueness by the speakers of the session.

Paolo Verdoia, Lining research and development raw materials at Ermenegildo Zegna, who has been involved in the development of accessory raw materials for the Ermenegildo Zegna Group for 14 years. During the digital meeting he talked about priority collaborations with responsible and high quality materials such as Bemberg™, the brand's approach to sustainability and future projects.

The session has also been attended by new generation designer Gilberto Calzolari winner of C.L.A.S.S. ICON 2020, who used Bemberg™ in his latest AW 2021-22 collection entitled "At this stage".

Camilla Carrara, founder and zero-waste designer Zerobarracento says "We select Bemberg™ for our creations for two fundamental reasons: firstly, from a stylistic point of view for its extreme versatility: in the various collections we have adopted it to create Kimonos, padded jackets, wrap dresses as well as for the interiors of our garments, which are intended to be soft embraces for total physical and mental comfort. The second but no less important reason is that this fibre has circular values in line with our zero-waste commitment."

“By choosing to work with Bemberg™, we have made an exclusive and sustainable choice in order to offer tailors, designers, brands and garment manufacturers who believe in and are committed to responsible but at the same time premium and exclusive fashion a new business opportunity" says Alessandro Ivaldi Director Business Unit of Carnet, a division of Ratti Group that produces and distributes worldwide fabrics for the creation of made-to-measure garments for men and women.

Quelle:

C.L.A.S.S.

Carnet by Ratti Group teams up with Bemberg™ for its ultimate collection of premium, exclusive, responsible lining fabrics © Bemberg
Some of the 100% Bemberg™ fabrics from Carnet collection
17.03.2021

Carnet and Bemberg™ team up

  • Carnet by Ratti Group teams up with Bemberg™ for its ultimate collection of premium, exclusive, responsible lining fabrics


Bemberg™ smart-tech fibers interweave circular economy into the new ‘bunch’ of lining textiles by the renowned fabric manufacturer which partners with tailors, designers and brands to bring style e and responsibility in the made-to-measure menswear and womenswear contemporary wardrobe.
 
The new ‘bunch’ of Bemberg™ fabrics for high-quality linings comprises 59 references that come in vibrant and contemporary colors. The collection reflects Carnet’s constant quest for exclusivity as well as a new vision for the future, thanks to Bemberg™ precious ingredient. “Because there is no style without sustainability” comments Ettore Pellegrini of Asahi Kasei Fibers Italia which supplies Bemberg™ by Asahi Kasei the world-leading materials manufacturer.

  • Carnet by Ratti Group teams up with Bemberg™ for its ultimate collection of premium, exclusive, responsible lining fabrics


Bemberg™ smart-tech fibers interweave circular economy into the new ‘bunch’ of lining textiles by the renowned fabric manufacturer which partners with tailors, designers and brands to bring style e and responsibility in the made-to-measure menswear and womenswear contemporary wardrobe.
 
The new ‘bunch’ of Bemberg™ fabrics for high-quality linings comprises 59 references that come in vibrant and contemporary colors. The collection reflects Carnet’s constant quest for exclusivity as well as a new vision for the future, thanks to Bemberg™ precious ingredient. “Because there is no style without sustainability” comments Ettore Pellegrini of Asahi Kasei Fibers Italia which supplies Bemberg™ by Asahi Kasei the world-leading materials manufacturer.

Bemberg™ smart-tech fibers interweave circular economy into the new ‘bunch’ of lining textiles by the renowned fabric manufacturer which partners with tailors, designers and brands to bring style e and responsibility in the made-to-measure menswear and womenswear contemporary wardrobe.
 
The new ‘bunch’ of Bemberg™ fabrics for high-quality linings comprises 59 references that come in vibrant and contemporary colors. The collection reflects Carnet’s constant quest for exclusivity as well as a new vision for the future, thanks to Bemberg™ precious ingredient. “Because there is no style without sustainability” comments Ettore Pellegrini of Asahi Kasei Fibers Italia which supplies Bemberg™ by Asahi Kasei the world-leading materials manufacturer.

Bemberg™ is the high-tech ingredient born from the transformation of cotton linters through a full circular, transparent and entirely traceable process. The result is a high-performing unique and precious fiber with anti-static and humidity-control properties. “By choosing to work with Bemberg™, we injected sustainability in the collection in order to offer ‘the best quality chance’ to tailors, designers, brands, and garment makers who believe in and commit to responsible yet premium and exclusive fashion.” Adds Alessandro Ivaldi, Business director at Carnet by Ratti Group.
 
Carnet is a division of the Ratti Group that manufactures and distributes the best fabrics all over the world for the realization of made-to-measure garments for both men and women. In each collection, Carnet’s fabrics are able to show the experience of those who know the code of style. A wide range of exclusives bases, Carnet offers high-end meter fabrics for both men and women.
 
The new Carnet’s  Bemberg™ fabrics for lining range is also available online with over 300.000 metres of fabric that can be purchased with a minimum order of just 50 cm, with delivery granted within 72 hours in over 50 countries.

25.11.2020

Bemberg™: Smart-tech fiber

Made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, Bemberg™ fiber is participating to some of the most cutting edge design innovations on planet Fashion. Its uniqueness comes from its exceptional quality characteristics as the magnificent touch of the fabric that results soft and smooth like silk, second skin-like, and precious look. Bemberg™ boasts also antistatic and breathable performances and the fiber is also biodegradable and compostable. Proving to be a circular economy oriented ingredient, the fiber is driven by innovation and responsibility together with design.

Bemberg™ is also enlarging its position in the market thanks to its valuable partnerships. It has collaborated with the Italian fabric manufacturer Brunello S.p.A. to create unique collections, to obtain innovative features as high absorption and breathability power that give a natural sensation and freshness. The responsible fiber confirms its international attitude with BemBAZIN™, the innovative fabric that empowers the traditional African Damask fabric used to make vibrant garments.

Made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, Bemberg™ fiber is participating to some of the most cutting edge design innovations on planet Fashion. Its uniqueness comes from its exceptional quality characteristics as the magnificent touch of the fabric that results soft and smooth like silk, second skin-like, and precious look. Bemberg™ boasts also antistatic and breathable performances and the fiber is also biodegradable and compostable. Proving to be a circular economy oriented ingredient, the fiber is driven by innovation and responsibility together with design.

Bemberg™ is also enlarging its position in the market thanks to its valuable partnerships. It has collaborated with the Italian fabric manufacturer Brunello S.p.A. to create unique collections, to obtain innovative features as high absorption and breathability power that give a natural sensation and freshness. The responsible fiber confirms its international attitude with BemBAZIN™, the innovative fabric that empowers the traditional African Damask fabric used to make vibrant garments.

The Japanese brand has teamed up also with Gianni Crespi Foderami to develop a Bemberg™ lining with outstanding stretch performance woven in its DNA. Bemberg™ Natural Stretch was achieved thanks to a complex way of yarn twisting, weaving and finishing. This collection achieves maximum flexibility, resistance and comfort without the use of elastomers polyesters

Lakme Fashion Week: Indian fashion meets Japan with Bemberg (c) Bemberg™
Two look from Hemang Agrawal collection made using Bemberg™ fabrics
09.11.2020

Lakme Fashion Week: Indian fashion meets Japan with Bemberg

  • Lakmé Fashion Week 2020
  • Bemberg™ fibers empower “Tattva”
  • Hemang Agrawal's new craft-tech collection

Smart tech fibers, contemporary style and heritage. Past, present and future are intertwined in the new ‘Tattva’ collection by famous Indian designer Hemang Agrawal who has teamed up with Bemberg™ by Asahi Kasei, the Japanese yarn manufacturer leading in both high-performative innovation and sustainability. The collection comprises textiles entirely conceived and created by the designer. A new chapter for Bemberg™ glamorous uniqueness for high-end fashion, first Japanese reality that participated at Lakmé Fashion Week 2020, the biggest fashion event in India.

Made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, Bemberg™ fibers add responsible values to the collection, matching perfectly the vision and the ethic of Hemang Agrawal, a designer with more than one eye on sustainability, innovation and deep knowledge and respect for traditional Indian crafts and culture.

  • Lakmé Fashion Week 2020
  • Bemberg™ fibers empower “Tattva”
  • Hemang Agrawal's new craft-tech collection

Smart tech fibers, contemporary style and heritage. Past, present and future are intertwined in the new ‘Tattva’ collection by famous Indian designer Hemang Agrawal who has teamed up with Bemberg™ by Asahi Kasei, the Japanese yarn manufacturer leading in both high-performative innovation and sustainability. The collection comprises textiles entirely conceived and created by the designer. A new chapter for Bemberg™ glamorous uniqueness for high-end fashion, first Japanese reality that participated at Lakmé Fashion Week 2020, the biggest fashion event in India.

Made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, Bemberg™ fibers add responsible values to the collection, matching perfectly the vision and the ethic of Hemang Agrawal, a designer with more than one eye on sustainability, innovation and deep knowledge and respect for traditional Indian crafts and culture.

Tattva debuted at the Lakmé Fashion Week 2020 and comprises 40 exquisite pieces for men and women, all inspired by the 12 Tattva – the natural elements bringing harmony in the universe, according to the Indian scriptures and tradition. Motifs representing these elements, including quirky versions of moon-phases, tigers, human mind & DaVinci’s Vitruvian man were woven into the glittering fabrics. The collection was crafted harnessing the skills of Indian handlooms artisans in the designer’s hometown Benares (Varanasi).

Tattva featured Bemberg™ brocades as the predominant textile, along with plain Bemberg™ fabrics and a few blends. The result is a magnificent touch, fabrics are distinctively smooth like silk, second skin-like, shining, and bright. On top of that, Bemberg™ yarns add a new dimension in terms of sustainability and comfort by boosting antistatic and breathable performances, amazing precious touch while being also biodegradable and compostable.

“We are so happy that we participated in LFW and collaborated with Hemang Agrawal.” Says Mr. Hideto Tanimoto, General Manager, Bemberg™ Sales and Marketing Department. “The collection has come out really wonderful and has brought out the properties of Bemberg yarn such as noble sheen, smooth and soft touch, bright colour, supple drape amazingly. I strongly believe that the collection made significant impact on the sustainable fashion scene in India. We are expecting that the collection will be successful commercially and will help the local craftsman from Varanasi.”

The collection blends crafts and technology, Indian tradition and Japanese innovation, sustainability and high-end style. Designer Hemang Agrawal says, “The dexterity which the weavers in Benares have acquired, finds few parallels in the world. Although predominantly a silk-weaving centre, many master-weavers in the city are highly skilful in handling different yarn types. Japan, on the other hand, is well-known for its advanced technologies as well as its approach towards environment and sustainability as a country. Both these facts are well-reflected in the Bemberg™ Yarn”

“During our R&D, we found that the yarn, which is available in various counts and deniers is highly adaptable. The lustre, hand-feel, strength and colour depth are very well-suited for premium textiles, which come out of our looms. For the collection ‘Tattva,’ our endeavour has been to merge the skill-set of Benares weavers with qualities of the Bemberg™ yarn, to create textiles and apparel, which transcend the boundaries of what is termed as traditional Benarasi."

With the Tattva collection Hemang Agrawal and Bemberg™ by Asahi Kasei show a new way of making fashion: merging craft & tech, cutting-edge materials and deeply rooted traditions. A stunning collection marking the rise of craft-tech, a trend going beyond the dichotomy of ancient and new, injecting the human-based into the high-tech and a futuristic imprint into heritage. Like the 12 Tattva, a new harmony takes shape, intertwined into exquisitely stylish garments.

Bemberg™: Nilufer Bracco launches niLuu collection (c) Bemberg™
Women’s Sand kimono, matching sleep mask and pillowcase made of Bemberg™
27.10.2020

Bemberg™: Nilufer Bracco launches niLuu collection

  • The stunning niLuu collection by former professional volleyball player Nilufer Bracco features smart Bemberg™ fabrics by Ipeker
  • Wonderful kimonos for women and men, sleep and face masks are the key pieces of the PETA certified and cruelty-free collection, 100% Bemberg™ and vegan

Former professional volleyball player Nilufer Bracco recently launched niLuu, a PETA approved cruelty-free loungewear brand using 100% Bemberg™ by Asahi Kasei that combines the iconic elegance of traditional silk with a socially and environmentally ethical production process.

  • The stunning niLuu collection by former professional volleyball player Nilufer Bracco features smart Bemberg™ fabrics by Ipeker
  • Wonderful kimonos for women and men, sleep and face masks are the key pieces of the PETA certified and cruelty-free collection, 100% Bemberg™ and vegan

Former professional volleyball player Nilufer Bracco recently launched niLuu, a PETA approved cruelty-free loungewear brand using 100% Bemberg™ by Asahi Kasei that combines the iconic elegance of traditional silk with a socially and environmentally ethical production process.

Bemberg™ is a fiber made from the smart-tech transformation of cotton linters bio-utility materials that are converted through a traceable and transparent closed loop process; the Bemberg™ Ipeker Textile  fabric’s uniqueness comes from the exceptional quality characteristics achieved in design. The end result is a luxurious fabric so soft and smooth that it is almost like a second skin, breathes like cotton, drapes beautifully like silk, and reflects the cultural tradition of luxury textiles from founder Nilufer Bracco’s native country, Turkey. The first collection released by Miami based niLuu features premium quality kimono robes, sleep masks, face masks, and pillowcases that are available in a variety of deep and vibrant colors, and with a soft-brushed finish typical of premium sand-washed silk.

Designed to not only feel and look amazing but the entire niLuu collection is sustainable, biodegradable and 100% vegan.  Ipeker Textile, one of the major Bemberg™ fabric producers in Europe, proudly holds the title as the first vegan fabric producer in the world, receiving Vegan V-Label certificate on around 150 different products that adhere to the guidelines of the European Vegetarian Label, most of them developed with Bemberg™ yarn.

niLuu’s innovative Bemberg™ collection is hypoallergenic, antistatic, easy to care for, and it is also known to have several benefits for the skin. The breathability of the fabric helps to maintain body temperature; excellent moisture control means the fabric doesn’t dry out the skin or hair in the ways that cotton would and minimal friction against the skin means it is also known to have anti-aging benefits.  Speaking of niLuu’s high-quality Bemberg™ fabric, Founder, Nilufer Bracco adds, “Our innovative Bemberg™ vegan silk delivers the best of both worlds. Not only does our luxury fabric feel amazing when you use it, but you can also feel good knowing that it caused minimum harm to the planet when it was produced and that it will leave only the slightest trace when it reaches the end of its lifecycle.”

The luxury textiles brand has also shown its commitment to responsible practices, by partnering with 1% for the Planet pledging to donate 1% of their annual revenue to environmental organizations that work hard to protect our planet.

Bemberg™ with Istituto Secoli for Milan Fashion Week © Tommaso Lazzarini
The students designed three women collections and two men collections interpreting the concept of SHAPE.
07.10.2020

Bemberg™ with Istituto Secoli for Milan Fashion Week

The Secoli Fashion Show, live this year on the Camera Moda digital platform, staged the projects of 19 students supported by exceptional companies such as Bemberg™ by Asahi Kasei, which supplied its precious and contemporary materials for the creation of some pieces of the collections.

During Milan Fashion Week the students of Istituto Secoli presented their projects for the traditional appointment of the Secoli Fashion Show, an event that this year has took place in digital version in a particular dedicated section - Italian Education Lab - live on the streaming platform of Camera Nazionale della Moda.

The students designed three women collections and two men collections interpreting the concept of SHAPE.

The Secoli Fashion Show, live this year on the Camera Moda digital platform, staged the projects of 19 students supported by exceptional companies such as Bemberg™ by Asahi Kasei, which supplied its precious and contemporary materials for the creation of some pieces of the collections.

During Milan Fashion Week the students of Istituto Secoli presented their projects for the traditional appointment of the Secoli Fashion Show, an event that this year has took place in digital version in a particular dedicated section - Italian Education Lab - live on the streaming platform of Camera Nazionale della Moda.

The students designed three women collections and two men collections interpreting the concept of SHAPE.

Brands of excellence supported the young creatives for the creation of the collections, such as Bemberg™ by Asahi Kasei, which provided the printed fabrics - produced by Tessitura Grisotto - for the creation of some pieces of the collections, that were used in particular for shirts and padded outerwear and quilted parts.
 
Bemberg™ is a fiber that comes from the smart and technologically advanced transformation of pre-consumer cotton linter materials and converted through a traceable and transparent process. Its uniqueness comes from its exceptional qualitative characteristics such as the magnificent touch - which is soft and smooth as silk, like a second skin - brilliance and radiance. Bemberg™ also has antistatic and breathable performances and the fiber is biodegradable and compostable too.

The collaboration with these companies is continuous and in the name of the close and interconnected relationship between education and the world of work. A support that is also reconfirmed for Asahi Kasei, who for years has supported the Istituto Secoli with an intense commitment in the field of education to new generations.

In addition to Istituto Secoli, Bemberg™ invests in future generations of professionals in the textile and clothing sector also through BIELLA MASTER DELLE FIBRE NOBILI and Sanchi no Gakko (in Japanese “School of Textile & Yarn Production Site”) founded three years ago and supported for two years by Asahi Kasei through its “Bemberg Lab”.

ECOALF presents its 100% Bemberg™ by Asahi Kasei FW 2020 outfits © ECOALF
Murren dress by ECOALF, 100% Bemberg™, or sand or navy
14.09.2020

ECOALF presents its 100% Bemberg™ by Asahi Kasei FW 2020 outfits

  • When it comes to smart fashion the uniqueness of Bemberg™ is crucial for every style

MURREN, the 100% made of Bemberg™ chemisier dress by ECOALF

Long sleeves, straight-cut with a shirt neck, buttons on the front and adjustable waist, the Murren dress by ECOALF is made from 100% of Bemberg™ by Asahi Kasei, made from the smart-tech transformation of pre-consumer material, cotton linter and in a closed loop system, converted through a traceable and transparent closed loop process  and is also biodegradable. The dress falls beautifully, thanks to the fabric it is made of.  As well as being sustainable, its silky soft to the touch, one of the main exceptional characteristics of Bemberg™. This casual dress is a ready-to-wear solution for every occasion being a classical must have of the woman wardrobe. Its breathable performance enhances and underlines Bemberg™ versatility of use.  

The Zurs Cargo pants by Ecoalf, 100% made of Bemberg™ 

  • When it comes to smart fashion the uniqueness of Bemberg™ is crucial for every style

MURREN, the 100% made of Bemberg™ chemisier dress by ECOALF

Long sleeves, straight-cut with a shirt neck, buttons on the front and adjustable waist, the Murren dress by ECOALF is made from 100% of Bemberg™ by Asahi Kasei, made from the smart-tech transformation of pre-consumer material, cotton linter and in a closed loop system, converted through a traceable and transparent closed loop process  and is also biodegradable. The dress falls beautifully, thanks to the fabric it is made of.  As well as being sustainable, its silky soft to the touch, one of the main exceptional characteristics of Bemberg™. This casual dress is a ready-to-wear solution for every occasion being a classical must have of the woman wardrobe. Its breathable performance enhances and underlines Bemberg™ versatility of use.  

The Zurs Cargo pants by Ecoalf, 100% made of Bemberg™ 

Relaxed fit and lazy mood for the Zurs cargo trousers, with pockets and elastic in the hem. Also this style is 100% Bemberg™ and it is another demonstration of this material capability of being perfect for every occasion, as for this sporty outfit. Like every jogging pant has to be, it’s cool, gives superior comfort, and it’s breathable thanks to the incredible characteristics of the materials: controlling moisture, that keeps the body fresh and comfortable, and elasticity for freedom of movement.

Weitere Informationen:
ECOALF Bemberg™ Fashion Mode
Quelle:

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