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Tonello presents collection designed by Piero Turk © Tonello
Sustainable denim collection by Piero Turk
26.10.2020

Tonello presents collection designed by Piero Turk

The collaboration between Tonello and denim designer Piero Turk gave birth to a sustainable denim collection, result of a combination of the latest responsible technologies, and created with the most eco-friendly fabrics selected by The Kingpins Show.

“When it comes to working on new developments, we always start from new ideas and the constant research that starts from a concept that becomes reality, by increasingly raising the bar of sustainability,” said Alice Tonello, R&D and Marketing Director of Tonello.

18 exclusive and contemporary denim pieces, result of the premium experience of Piero Turk, and Tonello with its new brand-new finishing process: The Laundry (R )Evolution.

This is a radically new conception thought to simplify and optimize the entire garment finishing process.

It involves only 2 technologies in the entire finishing cycle, reducing waste and optimizing resources: LaserBlaze, and The All-in-One-System. Finally we use Metro, our software that processes real data, in real time to check all laundry consumption, optimizing processing times and improving performance.

The collaboration between Tonello and denim designer Piero Turk gave birth to a sustainable denim collection, result of a combination of the latest responsible technologies, and created with the most eco-friendly fabrics selected by The Kingpins Show.

“When it comes to working on new developments, we always start from new ideas and the constant research that starts from a concept that becomes reality, by increasingly raising the bar of sustainability,” said Alice Tonello, R&D and Marketing Director of Tonello.

18 exclusive and contemporary denim pieces, result of the premium experience of Piero Turk, and Tonello with its new brand-new finishing process: The Laundry (R )Evolution.

This is a radically new conception thought to simplify and optimize the entire garment finishing process.

It involves only 2 technologies in the entire finishing cycle, reducing waste and optimizing resources: LaserBlaze, and The All-in-One-System. Finally we use Metro, our software that processes real data, in real time to check all laundry consumption, optimizing processing times and improving performance.

The All-in-One System performs all washing operations by integrating 4 sustainable technologies into a single machine: ECOfree 2, which uses ozone in both the water and air; NoStone® for authentic and pumice-free stone-wash effects; UP, for washing processes with at least 50% less water; Core, a nebulizing system improving performance and reducing water consumption.

As a result of The Laundry (R )Evolution, Tonello developed two innovative and patent-pending processes: OBleach and Wake.

OBleach is the new Tonello process, which, by using only ozone, “returns to the future” with an authentic, sustainable and cool Bleach. Without chemicals.
This is possible thanks to a combination of the technologies part of our All-In-One System.
In short, the real Bleach without Bleach has finally arrived. And this in the year of the total ban of permanganate too.

Wake is the first totally natural dyeing system that uses only plants and biodegradable vegetable waste like flowers, berries and roots, without harmful chemicals additives.

The capsule collection will be displayed at KINGPINS24 on October 27th during the seminar held by Alice Tonello and Piero Turk.

Tonello presents denim installation by Ian Berry (c) Tonello
Secret Denim Garden
22.10.2020

Tonello presents denim installation by Ian Berry

  • The fruit of the collaboration between Ian Bery and Tonello lands in San Francisco

The Secret Garden was the subject of first project between Ian Berry and Tonello in 2017 exhibited in New York at the Children's Museum of the Art’s and now the installation also arrives at the Flower Mart in San Francisco, another fantastic location that will host the work in denim permanently.

A hanging trellis with flowers, leaves, vines, wisteria and chrysanthemums welcomes visitors, but it is no ordinary flora but a dense structure that blooms in blue, indigo blue. Each piece cut from jeans and denim.
Cascading high across the wide-paned windows as a floral curtain, this piece is a solemn and bold reminder of the industrial history of the United States. The denim from this piece was sourced from the last denim mill in the United States, Cone Denim’s, White Oak in Greensboro, North Carolina.

  • The fruit of the collaboration between Ian Bery and Tonello lands in San Francisco

The Secret Garden was the subject of first project between Ian Berry and Tonello in 2017 exhibited in New York at the Children's Museum of the Art’s and now the installation also arrives at the Flower Mart in San Francisco, another fantastic location that will host the work in denim permanently.

A hanging trellis with flowers, leaves, vines, wisteria and chrysanthemums welcomes visitors, but it is no ordinary flora but a dense structure that blooms in blue, indigo blue. Each piece cut from jeans and denim.
Cascading high across the wide-paned windows as a floral curtain, this piece is a solemn and bold reminder of the industrial history of the United States. The denim from this piece was sourced from the last denim mill in the United States, Cone Denim’s, White Oak in Greensboro, North Carolina.

“Denim has been a medium for me over 15 years and one thing I love the most about it, is the history though time and its symbolism but also its origins. Representing the Flower Mart in the material famed in the city dating back to the 1870s and the official fabric of California will show that the great new building respects and embraces the city’s heritage.” Said Ian Berry

Ian Berry is currently exhibiting in the birth home of Levi in Bavaria starting a tour of his work that takes in many cities across the world.

“The democratic nature of this famed material is also a mark of this project’s preservation of blue-collared jobs and a bridge between the old and the new in this innovation. And of course, denim transcends all boundaries all over the world and ever since the 1800’s the Flower Mart has been ethnically diverse, and this history should be celebrated.” Conclude Ian Berry.

A trademark for Ian Berry as well as an exciting result of a sincere collaboration for Tonello, who has been working side by side with the artist for several years.

Today Tonello is the international benchmark for the garment-processing industry developing innovative equipment for the apparel industry. Not only, also known as the inspiring company, it boasts numerous projects and collaborations with international artists including Ian Berry, an artist that shows around the world in galleries, museums, and art.

Tonello has created the Secret Denim Garden using only innovative and totally responsible technologies.

We are talking about Laser Blaze and The All-In-One System, pillars of Tonello Laundry (R)Evolution, the sophisticated fruit of a radically new conception in garment finishing processes.
A 100% sustainable effect on leaves and flowers, thanks also to the ECOfree2 technology - part of The All-In-One System - that through the use of ozone in water and ozone in air, reproduces an extremely natural bleach effect on denim, all in a completely responsible way.

With the installation for the new San Francisco Flower Mart, Tonello helped was (with ozone) dozens upon dozens of yards of the Cone denim and laser cut the vines to make the Trellis. Ian travelled to Italy to work with the specialist team in the region also famed for its denim industry

Alice Tonello, head of Tonello marketing and R&D said: "Having the opportunity to work with Ian Berry is always amazing. We are using denim in a different and inspiring way, and it's something that in the industry usually doesn't happen. When he asked us about this new project, we were so happy and so proud to be part of it. The installation in the San Francisco Flower Mart is an example of how collaborations and friendships can lead to unexpected and surprising results as well as portraying a message in a beautiful way."

Ian Berry permanent installation in San Francisco Flower Mart https://www.newsfflowermart.com

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