Asahi Kasei will be exhibiting at the Ispo Brand New village, the space dedicated to the most promising newcomers of the sports industry.
At the dedicated booth visitors will be allowed to live a unique experience and to discover more on the responsible ingredients, like ROICA, ECOSENSOR and Bemberg.
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Bemberg™ is pleased to present a full range of new fabric innovations at Première Vision New York. Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.
During this edition of Première Vision New York attendees will discover a full range of new fabric innovations from international partners.
Bemberg™ proposal will especially focus on Velutine Evo for shell fabrics, the new technically advanced finishing refinement technology developed in the Japanese laboratories of Asahi Kasei that offers a premium finish to the best qualities of the classic Bemberg™ peach skin touch. As part of the company’s continuous innovation, Velutine Evo brings better environmental, energy and water profiles for the benefit of Bemberg™ partners in the manufacture of their ranges. It sets a new benchmark for everyday luxury with a new generation of fibrillation technology.
The unique circularity of Bemberg™
Bemberg™ is made from a cotton linter bio-utility material, a natural derived source, and a truly unique one in the smart fiber arena that doesn’t deplete forestry resources. And apart from the exquisite and precious touch of Bemberg™ fabrics, visitors will see the unique circularity of Bemberg™ from its source, manufacture and end-of-life credentials, supported by the LCA study, signed by ICEA and validated by Paolo Masoni, confirming a new quality profile and standard with a more responsible and unique position today. Full GRS certification, Oeko-Tex 100, ISO 14001, & Eco-Mark. Bemberg™ also has a new Compostability Certification.
The Innovhub-SSI report confirms Bemberg™ filaments disintegrate at 100% value Twithin the limits specified by the UNI EN 13432, point A.3.1 for disintegration in composting. Also, a new Ecotoxicity metric to EN 13432:2000 Annex E, the compost obtained from the Bemberg™ filaments according to ISO 16929:2013 revealed no ecotoxicity effect. The Bemberg™ filaments tested for heavy metals and other toxic hazardous substances and was found to comply with tests specified by the UNI EN 13432, for the substances listed in table A.1.
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Bemberg™ opens its new Lining Showroom in New York in the heart of the Garment District. This is the first showroom totally dedicated to unique, high quality Bemberg lining fabrics. The initial focus will be on a homeland supply of Japanese-made lining manufacturers, introducing them to the market in a new and dynamic way.
The showroom hosted by CHH America, whose remit will be to communicate the advantage and values in choosing Bemberg™ for the best linings option, and how its unique, responsible profile can add quality and brand value appeal to tailoring based apparel brands, designers and upcoming fashion students. The unique offer from this showroom is a dedicated new stock service, managed by CHH, where they will deliver even small meterage on demand.
In addition to this service, Bemberg™ is pleased to present a full range of new fabric innovations at Premiere Vision New York. These include manufacturers from around the world including SMI, Sidonios, Ekoten, Ipeker and Silver from the US, as well as the luxury linings already installed at the showroom.
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Since 1931, Bemberg™ is a new material definition for responsible luxury. The one for cool exquisite comfort, whose smart heritage is born in a circular economy. Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.
Starting from September 2018, Asahi Kasei has launched the Bemberg™ brand in Europe, with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.
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