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12.03.2024

Polartec: New Initiative “Beyond Begins Today”

Since inventing the first fleece crafted from recycled plastic water bottles more than three decades ago, Polartec®, a Milliken & Company brand, and the creator of innovative and more sustainable textile solutions, has upheld its pledge to protect the environment.

With its new Beyond Begins Today initiative, Polartec aims to raise awareness around the important global themes of sustainability, diversity and positive change.

Polartec is engaged to make the goal of zero waste a reality – from using 100% recycled and plant-based materials, to delivering certified waste reductions and innovative technologies that reduce the impact of its activities.

Since inventing the first fleece crafted from recycled plastic water bottles more than three decades ago, Polartec®, a Milliken & Company brand, and the creator of innovative and more sustainable textile solutions, has upheld its pledge to protect the environment.

With its new Beyond Begins Today initiative, Polartec aims to raise awareness around the important global themes of sustainability, diversity and positive change.

Polartec is engaged to make the goal of zero waste a reality – from using 100% recycled and plant-based materials, to delivering certified waste reductions and innovative technologies that reduce the impact of its activities.

Beyond Begins Today is a multifaceted campaign featuring static and multimedia content, including short films released throughout the year via multiple touchpoints and channels – the first of which will be released on Earth Day 2024 to underscore the underlying premise that the future is what we make it. Polartec’s commitment to sustainable solutions go beyond the integration of increasingly advanced manufacturing methods or the ongoing exploration of novel fibers, and continued investments in sustainable materials development.

Polartec’s promises that every product launches in 2024 will either reduce the impact on the planet, endure the test of time, or contribute to circularity processes. Beyond Begins Today looks at how Polartec fabrics are made to last, and made to be used and enjoyed from one generation to the next and beyond. It explores the innovative monomaterials, repurposed plastic and plant-based nylon membranes and fabrics that Polartec uses to set new standards for high performance materials and the ambitious climate-related objectives across the entire value chain that exceed existing mandates. This holistic strategy shall allow Polartec to stay at the forefront of its industry by producing top-notch textiles that champion environmental stewardship and pave the way for a more sustainable tomorrow.

Quelle:

Akimbo Communications for Polartec

 ROICA™ welcomes 2022 with a brand new wardrobe (c) ROICA™
Crop top and leggings by Edelvissa containing ROICA™ EF
08.03.2022

ROICA™ brand new wardrobe

  • Where performance and responsibility all together become the new norm
  • Discover ROICA™ groundbreaking innovations in the sports field, and the bold partnerships that made them possible

Today ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply value chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for top-notch innovation while sharing its responsibility efforts towards the new generation of consumer.

  • Where performance and responsibility all together become the new norm
  • Discover ROICA™ groundbreaking innovations in the sports field, and the bold partnerships that made them possible

Today ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply value chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for top-notch innovation while sharing its responsibility efforts towards the new generation of consumer.

For this reason, the ROICA™ strategy is based on two key elements. On the one side, a strong focus on responsible innovation, able to respond to new fashion needs and desires while not harming the environment nor the society at large. On the other hand, a consolidation of partnerships along the whole supply chain through conversations and collaborations with companies sharing the ROICA™ values, in order to deliver creativity, solutions and design to all contemporary consumers.

It is of the utmost importance to share the current wardrobe stories developed and offered to contemporary consumer throughout our ROICA™ supply chain efforts. Starting from the various applications of ROICA™, from the fibre down to the outfits, passing from fabrics and manufacturing.

Activation
Performance sportswear styles for Gym, Athletics, Cycle wear, Athleisure as well as mindful Yoga and Exercisewear. Its main keywords are freedom, fit, performance and responsibility. Among the brands recurring to this application we can find:

- Edelvissa is an emerging all-Italian brand, born in the heart of Milan. The designer Elisabetta Bianco, who grew up under the wings of her grandfather and father, both expert knitters, decided to found a reality that would fully represent her vision of luxury homewear. Flanked by her partner and her brother, Elisabetta created a brand with a transparent soul, based on the quality of materials, complete product traceability and social and environmental sustainability. From the heart of Milan, Edelvissa aims to share the centuries-old textile culture and the high Italian craftsmanship tradition. In its first collection, a crop top with a beautiful embroidery of blooming flowers and a pair of comfortable, yet stylish leggings are both crafted from a Maglificio Ripa fabric developed with Q-NOVA® BY FULGAR recycled polyamide and ROICA™ EF* recycled stretch yarn, both GRS certified. Maglificio Ripa is a premium partner of ROICA™.

- Scott Racing Team: A partnership born in 2019 and celebrated at Ispo 2020, based on two premium partnerships: Rosti for the style and manufacturing, ROICA™’s partner Sitip for technical fabrics made from GRS (Global Recycled Standard) certified recycled yarns including ROICA™ EF*, the certified recycled stretch ingredient produced by Asahi Kasei. A synergy that has given life to high-tech clothing, customized for this team able to face the climatic conditions and the performances necessary to face the activity in the summer season: light resistance as well as maximum comfort. In addition to the values of sustainability, high performance, breathability, comfort on the skin, shape  retention and resistance, ease of maintenance, style and ergonomics, there is now the commercial distribution of the uniform, which finally passes from the team to the end consumer who can purchase it exclusively on the Rosti e-shop.

28.06.2021

Joint Business Statement on EU-MERCOSUR Association Agreement

  • A coalition of 13 European business associations, representing different European sectors calls for the swift ratification of the EU-Mercosur association agreement.
  • With the political agreement reached already 2 years ago (June 2019), now is the time to move forward and unlock the manifold mutual benefits that this agreement will deliver.

The EU-MERCOSUR agreement is the largest and most ambitious trade agreement ever negotiated by both sides, provides regulatory certainty for both trade in goods and services, and establishes better trade links between countries of respectively 440 and 260 million citizens. It also includes the most advanced sustainable development provisions that will foster partnership, help mitigate climate change and bind both sides to effectively implement the Paris Agreement. Moreover, it includes enforceable commitments on workers' rights and environmental protection through a dedicated dispute settlement mechanism.

  • A coalition of 13 European business associations, representing different European sectors calls for the swift ratification of the EU-Mercosur association agreement.
  • With the political agreement reached already 2 years ago (June 2019), now is the time to move forward and unlock the manifold mutual benefits that this agreement will deliver.

The EU-MERCOSUR agreement is the largest and most ambitious trade agreement ever negotiated by both sides, provides regulatory certainty for both trade in goods and services, and establishes better trade links between countries of respectively 440 and 260 million citizens. It also includes the most advanced sustainable development provisions that will foster partnership, help mitigate climate change and bind both sides to effectively implement the Paris Agreement. Moreover, it includes enforceable commitments on workers' rights and environmental protection through a dedicated dispute settlement mechanism.

Failure to ratify the agreement would leave the EU and Mercosur with fewer instruments to build mutual trust and cooperate to face the biggest challenge of our time. Moreover, non-ratification will lead to Mercosur countries continuing to trade, or even expanding their trade, with other trading partners that have substantially lower environmental and labour standards. Please find attached the full joint statement.

Quelle:

EURATEX