Aus der Branche

In accordance with California’s Proper Labeling of Wet Wipes law (AB 818), state wastewater agencies and industry experts went deep to find out exactly what is passing through—and clogging up—municipal wastewater systems. The Responsible Flushing Alliance (RFA) alongside the California Association of Sanitation Agencies (CASA) and the Association of the Nonwoven Fabrics Industry (INDA) released the results from the largest known domestic sewage collection study conducted to reveal what’s really being flushed down the drain – and shouldn’t be.

“We took a forensic approach to this collection study, engaging industry and wastewater experts to examine our findings and determine what exactly is being flushed and how much of it,” said Adam Link, Executive Director at CASA, a co-sponsor of the Proper Labeling of Wet Wipes Law. “Now that we have the data to see what Californians are flushing and the types of non-flushable items that are causing issues within wastewater systems, local agencies can refine their public outreach and messaging to target specific problems and educate more efficiently.”

Collection and material investigation took place in October 2023 at two locations: Inland Empire Utilities Agency (IEUA) in Southern California and Central Contra Costa Sanitary District (Central San) in the greater San Francisco Bay Area in Northern California. Wastewater and wipes experts collected, sorted and identified more than 1,700 items pulled from the two locations during peak flow times. Kennedy Jenks, an independent engineering firm, designed the study and compiled the findings into the report.

Why Study What’s Being Flushed?
When products that aren’t meant to be flushed down the toilet wind up in the sewer system, it can cause serious threats to public and environmental health. In fact, estimates show that local public agencies throughout California (and the ratepayers they represent) are spending more than $47 million annually to repair wastewater treatment equipment and respond to sewer overflows caused by improper flushing.

“Part of keeping communities healthy requires not flushing things we shouldn’t,” said Lara Wyss, President of the RFA. “However, the data to support which non-flushable items to target as part of education campaigns has been lacking. That’s likely why when we surveyed Californians about what they are flushing, the results revealed that approximately 25% think baby wipes are flushable (which is never true) and 60% self-reported that they flushed something they knew they shouldn’t have.2 Our study results reinforce that finding, as more than 99% of materials collected were items that shouldn’t have been flushed.”

The breakdown of items collected from pipes at the two study locations included:
•    34.1% wipes labeled with the “Do Not Flush” symbol (baby wipes, cleaning wipes, makeup wipes, etc.)
•    64.9% other non-flushable items (paper towels, period products, trash, etc.)
•    0.9% wipes labeled as flushable

“We pulled material larger than 1-inch square directly from the bar screens, and it wasn’t until everything was sorted and identified that we could see what we actually had,” said Matt O’Sickey, Director of Education and Technical Affairs, INDA. “There were a lot of paper towels and baby wipes and all of the ‘Do Not Flush’ labeled wipes we collected were fully intact, showcasing why they should never be flushed.”

What Not to Flush—and How We Tell Consumers
According to the Proper Wet Wipes Labeling law, manufacturers of non-flushable wipes, including products such as baby wipes, cleaning wipes, makeup removal wipes and many others that are primarily used in a bathroom setting must include the “Do Not Flush” symbol on the front of the packaging.
The #FlushSmart consumer education campaign promotes the “Do Not Flush” symbol and provides information on what should and should not be flushed. The message shared with consumers is simple: Look for the “Do Not Flush” symbol on wipes packaging, and if you see it – throw the wipe out. Extrapolating from the results of this study, refraining from flushing “Do Not Flush” labeled wipes, paper products and feminine hygiene products would capture over 90% of items clogging sewers.

INDA, the Association of the Nonwoven Fabrics Industry, welcomes six new members to its 2023 Board of Directors. The Board of Directors are responsible for contributing to INDA’s strategic focus in support of the industry. They inform INDA’s policies and programs to ensure the association meets the needs of their more than 360 corporate members.

The Board is comprised of elected Board Officers. One-third of the entire Board is elected each year for a three-year term by a majority vote of INDA’s general membership. INDA’s Executive Committee, empowered to act on behalf of the Board between meetings, consists of the Board Officers plus four appointees.

The new board members are:

Ricardo Fasolo, Managing Vice President, Fitesa Inc.
Ricardo Fasolo is Managing Vice President for Fitesa in North America. He is responsible for all operations, sales, business development and P&L activities for the region. Mr. Fasolo has been with Fitesa since 2005. During this period, he has worked in various roles from leading the supply chain management in Latin America to Sales in the USA. Prior to joining Fitesa, Mr. Fasolo worked for a Tier 1 OEM supplier responsible for producing assisted steering gear systems.

Neil Johnson, President, AstenJohnson
Neil Johnson is President of AJ Nonwovens, a division of AstenJohnson Holdings, a multinational private technical textiles company. AJ Nonwovens is a newly branded entity that includes Foss Performance Materials, Eagle Nonwovens, and a new greenfield site in Waco, Texas. As President, Mr. Johnson has responsibility for all aspects of AstenJohnson’s Nonwovens business. Reporting to the Chief Executive Officer, Mr. Johnson regularly updates the Board of Directors on matters of strategic significance and has a proven track record of leadership and broad business experience.
Mr. Johnson has spent 33 years with AstenJohnson in a variety of roles. These include VP of business development, VPHR, and General Management. A dual US / Canadian citizen, he has lived and worked in both countries and had global leadership responsibility. Outside of work, Mr. Johnson has had experience on several boards.  He has served as treasurer of a $10 million charitable foundation, served as President of the Board for a large non-profit in Charleston, SC and served on the Board of the Charleston youth hockey league. Mr. Johnson graduated from McMaster University in Hamilton, Ontario, Canada with a Bachelor of Commerce and an International MBA from the University of South Carolina.

Chris Roeder, Director – Strategy, Marketing & Innovation, Global Cellulose Fibers, International Paper
Chris Roeder joined International Paper (IP) in 1996 in Kansas City, MO, as an engineer for IP’s Consumer Packaging business. Over the next 20 years, Mr. Roeder held a variety of leadership roles with increasing responsibility in Beverage Packaging, Foodservice and Coated Paperboard, where he focused on business and product development as well as sales management. In 2016, Mr. Roeder was named Marketing Director for IP’s Containerboard business and was responsible for a number of key strategic initiatives.
In 2020, he was named Regional General Manager for IP’s North American Container business, and later that same year, he was named Director – Strategy, Marketing & Innovation for IP’s Global Cellulose Fibers business. In his current role, Mr. Roeder is responsible for collaborating across the business and enterprise to develop IP’s go-to-market strategy. He and his team work closely with the Sales team to drive successful innovations for IP’s customers.

Paul E. Rollin, Jr., Ph.D., Senior Principal – Global Hygiene, ExxonMobil Product Solutions Company
Paul Rollin earned his B.S. in Chemistry from Morehouse College in Atlanta, Georgia and his Ph.D. in Polymer Science from The University of Akron in Akron, Ohio. Dr. Rollin began his career with E.I. DuPont de Nemours & Co. developing “Flashspun” nonwoven products in the Tyvek® Business. He later transferred from Richmond, VA to Old Hickory, TN where he provided technical support to manufacturing, as well as led product development efforts for bi-component spunmelt fibers and fabrics.
For the past 11 years, Dr. Rollin has worked for ExxonMobil in Baytown, TX. During this time, his roles and responsibilities have included developing new products based on polyolefin resins, customer and application development. In 2018, he became the Global Nonwovens Team Lead at ExxonMobil. Dr. Rollin has several patents and has contributed to the nonwovens industry for more than 24 years.

Jodi Russell, Vice President R&D, Cleaning Innovation, Packaging & Sustainability, The Clorox Company
Jodi Russell has spent 25 years leading global innovation across multiple categories in the consumer-packaged goods industry. She began her career at P&G after graduating from the University of California, Berkeley with a B.S. Chemical Engineering, and has continued for 20 years at Clorox creating consumer-winning products in Cleaning, Foods, Litter, Trash, Natural Personal Care and Water Filtration. Ms. Russell is an innovation leader, with a proven track record of driving profitable growth, with current R&D responsibility for >$2B product portfolio including the company’s flagship Clorox Bleach™ and Clorox Disinfecting Wipes™ businesses. Ms. Russell excels in setting vision for R&D that leads to breakthroughs and in collaborating with industry partners to create leading edge technology for the Clorox global portfolio.

Julie Schertell, President and Chief Executive Officer, Mativ
Julie Schertell is Mativ’s President and Chief Executive Officer and serves on its Board of Directors. As the former Neenah Inc. Chief Executive Officer, she held numerous leadership positions within the company over the last 14 years, including Chief Operations Officer, Segment President of Technical Products and Fine Paper & Packaging and Vice President and General Manager of Fine Paper & Packaging.
Ms. Schertell began her career at Georgia-Pacific in 1992 as a Cost Analyst in a plant supporting Consumer Products. She served in several roles over her 16-year career there, all within the Consumer Products Division, including Vice President of Sales and Marketing Strategy, Vice President of Supply Chain, Director of Sales Operations and Director of Financial Planning & Analysis. Ms. Schertell graduated from Florida State University’s College of Business in 1991 with a BA in Accounting and received her MAcc degree from the University of Georgia’s Terry College of Business in 1992.

With the wipes sector adapting to demands for products that protect consumers from COVID-related risks, industry experts will present the latest insights for moving forward post-pandemic at the World of Wipes® (WOW) International Conference.   

The shift from “clean” to “safe” in the world of wipes will be among the key topics thought-leading speakers will address at the in-person event, June 27-30, at the Marriott Marquis in Chicago.

The information-packed program will tackle timely topics to support decision making on the following key themes: Circular and Sustainable Wipes, Supply Chain Challenges in Wipes, Nonwoven Substrates for More Sustainable Wipes, Trends in the Wipes Market and Among Consumers, Disinfection Concerns and New Technologies, Sustainable Wipe Packaging Trends and Developments in Flushability Issues.

World of Wipes Session Highlights

• Lifestyle Shifts and the World of Wipes: Meeting the Changing Consumer Demand to Secure Growth – Liying Quian, Research Analyst, Euromonitor International will explore personal and beauty care trends based on consumer surveys that could shape wipes’ long-term performance
• The Supply Chain – Import Pressures Versus Domestic Manufacturing – Jacob Smith, Director, Supply Chain and Customer Care, Health, Hygiene, and Specialties Division, North America, Berry Global will share his expertise and experience on how COVID-19 has impacted domestic production and international sourcing of wipes
• Packaging Sustainability:  A Global Perspective – David Clark, Vice President of Sustainability, Amcor will look at how consumer brands, retailers and others are responding to consumer demand for more sustainable packaging and discuss progress and risks in the U.S. and other countries
• How Sustainable are You Willing to Be? New Technology to Support Use of Recycled Fiber Sources – Richard Knowlson, Principal, RPK Consulting will tackle the question of how new manufacturing technology can help produce more sustainable nonwoven substrates in today’s price-sensitive environment
• Dead Turtle Logos – What We Know So Far in the EU – Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC will share the latest learnings on the European Union’s Single Use Plastic Directive and the impact of the plastic-free packaging logos on consumer attitudes
• Challenges and Pitfalls of Scaling Up a Waste Cleaning Wipes Collection and Recycle System – Sergio Barbarino, Research Fellow, Fabric and Home Care Open Innovation, Procter & Gamble Distribution Company Europe will look at cleaning wipes’ potential to be recycled and become a convenient pioneering experimental platform
• Case Study: Surface Disinfection Incompatibility with Medical Devices Creates Potential Patient Risks – Caroline Etland, Ph.D., RN. CNS, ACHPN, Associate Professor, Hahn School of Nursing, BINR, University of San Diego will share real examples of the issues healthcare facilities face with surface disinfection incompatibility that make cleaning and disinfection a major challenge

In addition to the conference program, WOW 2022 also features two nights of tabletop displays and receptions; the presentation of the World of Wipes Innovation Award® and the INDA Lifetime Technical Achievement Award; and 11 hours of face-to-face engagement during a welcome reception, first-time attendee mentorship program, and breakfast connections. The event kicks off with the WIPES Academy, a 1.5-day value-added training opportunity on June 27-28.