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(c) ROICA™ by Asahi Kasei
31.03.2023

ROICA™ by Asahi Kasei showcases ROICA™ V550 at Kingpins

ROICA™ by Asahi Kasei joins from April 12th the Kingpins Show, showcasing its latest innovation, the premium & smart stretch yarn ROICA™ V550.

ROICA™ V550 is a Cradle to Cradle-Certified™ sustainable degradable stretch yarn with a Material Health Gold Level Certificate. It degrades under ISO 14855-1 tested by OWS decomposing to CO2 and water.

The new responsible and innovative solution partners with denim companies, such as Artistic Milliners, Candiani Denim and Prosperity. They all have adopted the eco-high-tech yarn into their collections and showcase them at Kingpins.

ROICA™ by Asahi Kasei joins from April 12th the Kingpins Show, showcasing its latest innovation, the premium & smart stretch yarn ROICA™ V550.

ROICA™ V550 is a Cradle to Cradle-Certified™ sustainable degradable stretch yarn with a Material Health Gold Level Certificate. It degrades under ISO 14855-1 tested by OWS decomposing to CO2 and water.

The new responsible and innovative solution partners with denim companies, such as Artistic Milliners, Candiani Denim and Prosperity. They all have adopted the eco-high-tech yarn into their collections and showcase them at Kingpins.

Quelle:

ROICA™ by Asahi Kasei

Asahi Kasei to reshape its ROICA™ premium stretch fiber business global production strategy (c)ROICA™
ROICA™ premium stretch fiber
22.09.2021

Asahi Kasei to reshape its ROICA™ premium stretch fiber business global production strategy

  • Asahi Kasei Corporation markets premium stretch fiber under the brand of ROICA™, with superior performance features enabled by integrated production from raw material to yarn based on its advanced technology.
  • The specialized global holding operates its global ROICA™ business having production sites in Japan, Thailand, Taiwan, China, and Germany with strategic sales facilities around the world.

With deep regret, Asahi Kasei has taken the decision to restructure its production strategy in order to face the new, unexpected and critical market situation. As part of this process, the production and sales of ROICA™ at its German subsidiary, Asahi Kasei Spandex Europe GmbH in Dormagen, will be discontinued by March 31, 2022.
 

  • Asahi Kasei Corporation markets premium stretch fiber under the brand of ROICA™, with superior performance features enabled by integrated production from raw material to yarn based on its advanced technology.
  • The specialized global holding operates its global ROICA™ business having production sites in Japan, Thailand, Taiwan, China, and Germany with strategic sales facilities around the world.

With deep regret, Asahi Kasei has taken the decision to restructure its production strategy in order to face the new, unexpected and critical market situation. As part of this process, the production and sales of ROICA™ at its German subsidiary, Asahi Kasei Spandex Europe GmbH in Dormagen, will be discontinued by March 31, 2022.
 
Recognizing the paramount importance of the European market, especially when it comes to smart innovation where ROICA™ is a leader, and with the goal of continuing the excellent longtime work with valued partners, customers and supply chains, Asahi Kasei will continue to develop sales, technical and marketing services in Europe through Asahi Kasei Europe, the European regional headquarters of the Asahi Kasei Group. It will especially focus on ROICA™ added value products manufactured at its ROICA™ production sites in Asia.
 
Through this process, Asahi Kasei will reshape the efficiency and productivity of its global ROICA™ operation by keeping a strong focus on responsible innovation and sustainability in close communication, and safeguarding its business partners.
 
As a manufacturer of superior quality, highly functional and sustainable ROICA™ products, Asahi Kasei will continue its journey of responsible innovation aiming to provide solutions to the textile industry and to contemporary consumers, by enhancing production capabilities and expertise at the global sites supported by an expert, wise and efficient company.

Weitere Informationen:
ROICA™ Asahi Kasei Fibers
Quelle:

GB Network

(c) ROICA™ by Asahi Kasei
20.09.2021

Bemberg™ and ROICA™ by Asahi Kasei will showcase at Filo

ROICA™ by Asahi Kasei, specialized in sustainable premium stretch fibers, and Bemberg™, a fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, have been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles from the 29-30th of September.

ROICA™ will show its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.
The brand will also be the protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair to tell its sustainable story.

ROICA™ by Asahi Kasei, specialized in sustainable premium stretch fibers, and Bemberg™, a fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, have been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles from the 29-30th of September.

ROICA™ will show its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.
The brand will also be the protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair to tell its sustainable story.

Bemberg™ will be at Filo showing some selected fabric innovation, and three responsible-driven designers representing different and complementary part of contemporary consumer wardrobe: ZEROBARRACENTO, Maurizio Miri and WAXEWUL.
Bemberg™ will be also involved in two speeches – entitled “Il viaggio di Bemberg™ by Asahi Kasei verso una moda contemporanea, premium e responsabile” - organized by the fair (Sept. 29th and 30th at 4pm), where it will share its story made of creation, production and process, as well as product performance, aspects related to sustainability and circular economy approach.

Quelle:

Asahi Kasei / GB Network / C.L.A.S.S.

03.08.2021

Asahi Kasei Spandex Europe GmbH will be discontinued by March 2022

  • "Optimizing the global strategy of its ROICA™ premium stretch fiber business"

Asahi Kasei Corporation markets premium stretch fiber (elastic polyurethane filament) under the brand of ROICA™ with superior performance features enabled by integrated production from raw material to finished yarn based on its advanced technology.

Asahi Kasei operates its global ROICA™ business having production sites in Japan, Thailand, Taiwan, China, and Germany with numerous sales offices around the world. Asahi Kasei has now decided to restructure and optimize its global strategy in order to further improve the business performance and level of sales services.

  • "Optimizing the global strategy of its ROICA™ premium stretch fiber business"

Asahi Kasei Corporation markets premium stretch fiber (elastic polyurethane filament) under the brand of ROICA™ with superior performance features enabled by integrated production from raw material to finished yarn based on its advanced technology.

Asahi Kasei operates its global ROICA™ business having production sites in Japan, Thailand, Taiwan, China, and Germany with numerous sales offices around the world. Asahi Kasei has now decided to restructure and optimize its global strategy in order to further improve the business performance and level of sales services.

As a part of this process, the production and sales of ROICA™ at its German subsidiary, Asahi Kasei Spandex Europe GmbH, will be discontinued by March 31, 2022.
Recognizing the importance of the European market as leading fashion market and in light of sustainable trends together with valued customers and supply chains, Asahi Kasei will continue sales, technical, and marketing services in Europe from Asahi Kasei Europe, the European regional headquarters of the Asahi Kasei Group, focusing on ROICA™ added value products manufactured at its global ROICA™ production sites.

Weitere Informationen:
Asahi Kasei stretch fibre ROICA™
Quelle:

Asahi KASEI

ROICA™ by Asahi Kasei turns 50 and  unveils its new visual identity (c) ROICA, Asahi Kasei Corporation
25.05.2021

ROICA™ by Asahi Kasei turns 50 and unveils its new visual identity

"ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. ROICA™ strategic commitment is built on two main pillars that meet value driven consumer’s expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals", declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

"ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. ROICA™ strategic commitment is built on two main pillars that meet value driven consumer’s expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals", declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

Balanced geometries, calibrating color and different anatomical details: the visual identity is then declined in 5 different designs, each for one of the 5 applications that can be enhanced by ROICA™ yarns: ACTIVATION for performative sportswear garments, AQUA for smooth swimwear, STYLE#FIT for casual wear and athleisure, ESSENTIALS for next to skin lingerie and underwear and LEGWEAR for stylish hosiery. A complete wardrobe.

The company also created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family for complete transparency and transparent authentic communication.

Constant investments in R&D, people and technology allowed the company to engineer agile, multi-facetted and sustainable stretch yarns which redefine the new circularity, delivering the style, support and finish, trusted to match the performance demands and ambitions of the new generation contemporary consumer.

Weitere Informationen:
ROICA™ fibres Yarns digital
Quelle:

GB Network Marketing & Communication