DMR Trend Report Biodiversity Day 2021
May 22nd was World Biodiversity Day, established for the first time in 2000 by the UN General Assembly to celebrate the adoption of the Convention on Biological Diversity signed in Nairobi (Kenya) in 1992.
Biodiversity Day celebrates the biological diversity of the planet and its species together with its protection. This year the Day had a particular focus on sustainable development with the theme “We’re part of the solution”: aware of being part of nature, we cannot exclude recognizing its protection and preservation as well. The Day follows the precedent of May 20th which celebrated bees, another inestimable heritage of our planet.
DMR Group, with its data collection system focused on the reader/user’s point of view, monitored the official keywords and analyzed the DMR Group global panel which includes more than 100,000 websites and 100,000 selected social accounts in the period between May 18th and 24th, 2021.