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(c) ROICA™ by Asahi Kasei
31.03.2023

ROICA™ by Asahi Kasei showcases ROICA™ V550 at Kingpins

ROICA™ by Asahi Kasei joins from April 12th the Kingpins Show, showcasing its latest innovation, the premium & smart stretch yarn ROICA™ V550.

ROICA™ V550 is a Cradle to Cradle-Certified™ sustainable degradable stretch yarn with a Material Health Gold Level Certificate. It degrades under ISO 14855-1 tested by OWS decomposing to CO2 and water.

The new responsible and innovative solution partners with denim companies, such as Artistic Milliners, Candiani Denim and Prosperity. They all have adopted the eco-high-tech yarn into their collections and showcase them at Kingpins.

ROICA™ by Asahi Kasei joins from April 12th the Kingpins Show, showcasing its latest innovation, the premium & smart stretch yarn ROICA™ V550.

ROICA™ V550 is a Cradle to Cradle-Certified™ sustainable degradable stretch yarn with a Material Health Gold Level Certificate. It degrades under ISO 14855-1 tested by OWS decomposing to CO2 and water.

The new responsible and innovative solution partners with denim companies, such as Artistic Milliners, Candiani Denim and Prosperity. They all have adopted the eco-high-tech yarn into their collections and showcase them at Kingpins.

Quelle:

ROICA™ by Asahi Kasei

Photo Pure Denim
03.01.2023

PureDenim & Bemberg ™: “Blue di Cupro” collection at Pitti Uomo

In occasion of the next edition of Pitti Uomo, Bemberg™ by Asahi Kasei – the unique fiber with a circular economy footprint obtained from cotton linters through a closed-loop process ensuring certified sustainability credentials through its transparent and traceable approach- reveals a very special Bemberg™ fabrics smart range dedicated to premium denimwear.

In occasion of the next edition of Pitti Uomo, Bemberg™ by Asahi Kasei – the unique fiber with a circular economy footprint obtained from cotton linters through a closed-loop process ensuring certified sustainability credentials through its transparent and traceable approach- reveals a very special Bemberg™ fabrics smart range dedicated to premium denimwear.

This has been made possible thanks to the partnership with PureDenim, a leading Italian company whose strategy since 10 years is based on an entire re-design of the production system, inspired by circular economy principles that combines technology and innovative materials in order to offer the highest levels of design, innovation and real responsible values derived from an holistic approach to sustainability.
The “Blue di Cupro” collection is made with seven fabrics made with Bemberg™, either 100% Bemberg™ or in blend with cotton, wool, and it applies the most advanced Pure Denim Technologies. The Blue di cupro fabrics made with Bemberg™ will also be dyed with “Smart Indigo” an indigo dye technology internally produced by PureDenim, through a chemical-free production. The only elements involved are: water, indigo pigments, and electricity. In terms of finishing, fabrics’ looks and performances are enhanced by the “Eco Sonic” ultrasounds finishing technology which brings significant reduction of water used, increased aesthetic features and controlled discoloration. And last but not least every yarn used at PureDenim is protected by NaturalReco® a 100% natural product that completely SUBSTITUTE the use of plastic films that are one of the key causes of microplastic emission for denim application.

“Blue” seems to be the new colour of Bemberg™, in fact, the company in early November 2022 announced, at the Blue Friday initiative by UNESCO's Intergovernmental Oceanographic Commission (IOC), the achievement of the OK biodegradable MARINE certification, which guarantees the biodegradability of its products even in the marine environment, as certified by TÜV AUSTRIA, meaning a lot in the context of microplastics in water issue solutions. This Bemberg™ certification’s achievement comes on top of other key ones such as the INNOVHUB report that confirms Bemberg™ biodegradability in soil without releasing hazardous substances, the RCS by Textile Exchange, and the Oeko-Tex Standard 100 and ISO 14001 corporate certifications.

Quelle:

C.L.A.S.S.

Photo: C.L.A.S.S.
20.09.2022

Bemberg™ by Asahi Kasei taking part at White Sustainable Milano

  • New fibre with a circular economy footprint obtained from cotton linters through a closed-loop process
  • September 22-25, 2022, WSM-White Sustainable Milano, Visconti pavilion

For the second time in a row Bemberg™ by Asahi Kasei takes part to White Sustainable Milano, the first fashion trade show entirely dedicated to the research and focus on new materials and technologies able to lead to a real ecological transition, developed in collaboration with Giusy Bettoni, CEO and founder C.L.A.S.S., and Marco Poli, Founder of The Style Lift.

After becoming a leader in formalwear lining, in the latest decade this fiber by Asahi Kasei has been able to evolve towards new consumer needs and desires, moving itself towards many different applications such as intimate, fashion, formalwear and activewear. Bemberg™ by Asahi Kasei arrives at WSM with a new step into its journey and evolution in contemporary style with a new Staple-fibre that unlocks creative paths towards mew aesthetics, touch and sustainability.

  • New fibre with a circular economy footprint obtained from cotton linters through a closed-loop process
  • September 22-25, 2022, WSM-White Sustainable Milano, Visconti pavilion

For the second time in a row Bemberg™ by Asahi Kasei takes part to White Sustainable Milano, the first fashion trade show entirely dedicated to the research and focus on new materials and technologies able to lead to a real ecological transition, developed in collaboration with Giusy Bettoni, CEO and founder C.L.A.S.S., and Marco Poli, Founder of The Style Lift.

After becoming a leader in formalwear lining, in the latest decade this fiber by Asahi Kasei has been able to evolve towards new consumer needs and desires, moving itself towards many different applications such as intimate, fashion, formalwear and activewear. Bemberg™ by Asahi Kasei arrives at WSM with a new step into its journey and evolution in contemporary style with a new Staple-fibre that unlocks creative paths towards mew aesthetics, touch and sustainability.

A new yarn range that expands the company’s realm of applications for the fashion and luxury industry, including also knitwear, jersey and casualwear. Indeed, the fibre comes with a circular economy footprint obtained from cotton linters through a closed-loop process. Bemberg™ also ensures certified sustainability credentials through its transparent and traceable approach.

At WSM fair, the company proves it by unveiling a collection of t-shirts developed in collaboration with the MagnoLab smart network of Italian companies. Circular economy and environmental responsibility meet aesthetic research with a collaborative imprint.

The new t-shirt collection created in synergy with MagnoLab, a network of Biella-based companies bringing forward initiative and collabs related to sustainability and circular economy. Staple-fibre is the top ingredient of the collection. The cut t-shirts are presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the brand-new yarn.

Quelle:

C.L.A.S.S.

(c) AZL. Vergleich Batteriegehäuse in Modul-Bauweise und „Cell-to-Pack“-Bauweise.
Vergleich Batteriegehäuse in Modul-Bauweise und „Cell-to-Pack“-Bauweise
02.09.2022

AZL: Kunststoffbasierte Multimateriallösungen für Cell-to-Pack-Batteriegehäuse

Die Zukunft der E-Mobilität wird insbesondere von sicheren Batteriegehäusen mitbestimmt. Wenn Batterien für Elektrofahrzeuge immer leistungsfähiger werden, spielt die höhere volumetrische Energiedichte eine entscheidende Rolle. Soll in weniger Bauraum mehr Energie gespeichert werden, sind neue Material- und Designlösungen gefragt. Und die Entwicklung passender Gehäuse aus hochsicheren und hochstabilen Leichtbaumaterialien. Am Aachener Zentrum für integrativen Leichtbau (AZL) startet im Oktober 2022 ein Projekt zu Cell-to-Pack-Batteriegehäusen für batterieelektrische Fahrzeuge.

Die Zukunft der E-Mobilität wird insbesondere von sicheren Batteriegehäusen mitbestimmt. Wenn Batterien für Elektrofahrzeuge immer leistungsfähiger werden, spielt die höhere volumetrische Energiedichte eine entscheidende Rolle. Soll in weniger Bauraum mehr Energie gespeichert werden, sind neue Material- und Designlösungen gefragt. Und die Entwicklung passender Gehäuse aus hochsicheren und hochstabilen Leichtbaumaterialien. Am Aachener Zentrum für integrativen Leichtbau (AZL) startet im Oktober 2022 ein Projekt zu Cell-to-Pack-Batteriegehäusen für batterieelektrische Fahrzeuge.

Der Aufbau von Batteriegehäusen ist entscheidend für die Sicherheit, Kapazität, Leistung und Wirtschaftlichkeit. Im Cell-to-Pack-Projekt wird die Entwicklung von Konzepten für Bauteile und deren Produktion auf Basis verschiedener Materialien und Konstruktionstechniken vorangetrieben. Die Konzepte werden in Bezug auf Leistung, Gewicht und Produktionskosten verglichen, so dass für OEM, Produzenten und deren Zulieferer in der gesamten Wertschöpfungskette von Batteriefahrzeugen neues Know-how entsteht. Unternehmen sind eingeladen, sich an diesem neuen, branchenübergreifenden Projekt zu beteiligen, um Batteriegehäusekonzepte für die vielversprechende und zukunftssichere Cell-to-Pack-Technologie zu entwickeln.

Basis für das Projekt ist die Leichtbau-Kompetenz der AZL-Experten, die sie bereits in früheren Projekten für Multimateriallösungen bei modul-basierten Batteriegehäusen gezeigt haben. Gemeinsam mit 46 Industriepartnern, darunter unter anderem Audi, Asahi Kasei, Covestro, DSM, EconCore, Faurecia, Hutchinson, Johns Manville, Magna, Marelli and Teijin, wurden 20 verschiedene Multimaterialkonzepte hinsichtlich Gewicht und Kosten optimiert und mit einem Referenzbauteil aus Aluminium verglichen. Alle Produktionsschritte wurden im Detail modelliert, um zuverlässige Kostenschätzungen für jede Variante zu erhalten. Es konnten je nach Konzept 20 % Gewichts- bzw. 36 % Kosteneinsparpotenzial durch den Einsatz von Multimaterial-Verbundwerkstoffen im Vergleich zur etablierten Aluminiumreferenz identifiziert werden.

Es wird erwartet, dass sich das Aufbaukonzept der Batteriegehäuse in Richtung eines effizienteren Layouts entwickeln wird. Hierbei werden die Zellen nicht mehr in zusätzlichen Arbeitsschritten in Modulen zusammengefasst, sondern direkt in das Batteriegehäuse integriert. Durch die Einsparung von Batteriemodulen und verbesserter, gewichtssparender Raumausnutzung wird eine höhere Packungsdichte ermöglicht, eine geringere Bauhöhe erzielt und Kosten eingespart. Zusätzlich werden verschiedene Ausbaustufen der konstruktiven Integration des Batteriegehäuses in die Karosseriestruktur erwartet. Diese neuen Designs bringen spezifische Herausforderungen, unter anderem zur Gewährleistung des Schutzes der Batteriezellen vor Beschädigung durch äußere Einflüsse sowie des Brandschutzes mit sich. Darüber hinaus können unterschiedliche Optionen für Recycling und Reparatur die künftigen Konstruktionen erheblich beeinflussen.

Wie die verschiedenen Material- und Strukturoptionen für zukünftige Generationen von Batteriegehäuse für die Cell-to-Pack Technologie aussehen könnten und wie sie in Bezug auf Kosten und Umweltauswirkungen zu vergleichen sind, wird in dem neuen AZL-Projekt untersucht. Neben den Material- und Produktionskonzepten aus der Konzeptstudie für modulbasierte Batteriegehäuse werden auch Ergebnisse eines aktuell laufenden Benchmarkings von verschiedenen Materialien für die Impact-Schutzplatte sowie eine neue Methode zur Ermittlung von mechanischen Eigenschaften während eines Brandtest eingebracht.

Das Projekt startet am 27. Oktober 2022 mit einem Kick-Off Treffen des Konsortiums, interessierte Firmen können sich bis dahin noch für die Teilnahme bewerben.

Weitere Informationen:
AZL AZL Aachen GmbH Batteriepacks
Quelle:

AZL

Geno and Aquafil
21.07.2022

Geno and Aquafil: Pre-commercial production for plant-based nylon-6

Genomatica (Geno) alongside longtime collaborator Aquafil [ECNL:IM] successfully completed the first demonstration scale production runs for plant-based nylon-6. The material is intended to reshape the $22B nylon industry, enabling brands to meet demand from consumers for sustainable everyday materials from apparel to automotive parts to carpets. Geno and Aquafil have produced the first several tons of plant-based nylon-6 building block caprolactam, have converted it to nylon-6 polymer, and are now in the process of transforming it for evaluation in nylon applications such as yarns for textile and carpet and engineering plastics as part of pre-commercial quantities from demonstration production taking place in Europe.

The companies have been collaborating to first produce pilot-scale quantities of plant-based nylon-6 and have now advanced to produce pre-commercial quantities at demonstration scale which will help determine the final design of future commercial plants. The material will go to leading global brands and their value chain partners who are eager to explore and develop renewable products, create showcase goods and test feedback with customers.

Genomatica (Geno) alongside longtime collaborator Aquafil [ECNL:IM] successfully completed the first demonstration scale production runs for plant-based nylon-6. The material is intended to reshape the $22B nylon industry, enabling brands to meet demand from consumers for sustainable everyday materials from apparel to automotive parts to carpets. Geno and Aquafil have produced the first several tons of plant-based nylon-6 building block caprolactam, have converted it to nylon-6 polymer, and are now in the process of transforming it for evaluation in nylon applications such as yarns for textile and carpet and engineering plastics as part of pre-commercial quantities from demonstration production taking place in Europe.

The companies have been collaborating to first produce pilot-scale quantities of plant-based nylon-6 and have now advanced to produce pre-commercial quantities at demonstration scale which will help determine the final design of future commercial plants. The material will go to leading global brands and their value chain partners who are eager to explore and develop renewable products, create showcase goods and test feedback with customers.

Plant-based nylon-6 is Geno’s third major product line on a path to commercialization. The company has executed high impact deals with a range of brands to accelerate the global commercialization of sustainable materials, with the potential to reduce greenhouse gas emissions by 100 million tons in upcoming years. Recent milestones advancing the sustainable materials transition include: a collaboration with lululemon (NASDAQ: LULU) to bring plant-based materials into lululemon’s products, a production milestone with partner Covestro (OTCMKTS: COVTY) for plant-based HMD used in sustainable coatings, and a partnership with Asahi Kasei (OTCMKTS: AHKSY) and a newly formed venture with Unilever (NASDAQ: UL) to commercialize and scale plant-based alternatives to feedstocks like palm oil or fossil fuels, to make key ingredients used in everyday cleaning and personal care products.

Quelle:

method communications

28.06.2022

Bemberg™ invests in the steel art of Daniele Basso

On the occasion of the 90th year since its birth, Bemberg™ invests in the artistic spirit of Daniele Basso to create a work of art able to convey the values that characterize its fiber from the "craftsmanship elegance" through an innovative language.

According to the creative and strategic vision of the Italian artist - known for the symbolic works in sustainable steel developed for major companies such as The Coca-Cola Company, Andrea Bocelli, Ferrari Rossocorsa and Mila Schon - sculptures can become a concrete expression of the entrepreneurial dream, of the culture and values of excellence that companies express in their own unique history and that they represent for the Community and the Territory that hosts them.

On the occasion of the 90th year since its birth, Bemberg™ invests in the artistic spirit of Daniele Basso to create a work of art able to convey the values that characterize its fiber from the "craftsmanship elegance" through an innovative language.

According to the creative and strategic vision of the Italian artist - known for the symbolic works in sustainable steel developed for major companies such as The Coca-Cola Company, Andrea Bocelli, Ferrari Rossocorsa and Mila Schon - sculptures can become a concrete expression of the entrepreneurial dream, of the culture and values of excellence that companies express in their own unique history and that they represent for the Community and the Territory that hosts them.

All of this is reflected in the work commissioned by Bemberg™, where the history of the Japanese brand takes concrete shape in a blue spiral, able to express both the company's adaptive nature to contemporary times through energy and proactivity, and its ability to build a new, harmonious visual identity. Moreover, the intertwining of the threads emphasizes the synergies and collaborations that lead Bemberg™ to constantly move towards new opportunities.

The piece will be donated to the mayor of Gallarate, where the headquarters of Asahi Kasei Fibers Italia currently reside.

Weitere Informationen:
Bemberg™ Asahi Kasei
Quelle:

C.L.A.S.S.

Asahi Kasei to reshape its ROICA™ premium stretch fiber business global production strategy (c)ROICA™
ROICA™ premium stretch fiber
22.09.2021

Asahi Kasei to reshape its ROICA™ premium stretch fiber business global production strategy

  • Asahi Kasei Corporation markets premium stretch fiber under the brand of ROICA™, with superior performance features enabled by integrated production from raw material to yarn based on its advanced technology.
  • The specialized global holding operates its global ROICA™ business having production sites in Japan, Thailand, Taiwan, China, and Germany with strategic sales facilities around the world.

With deep regret, Asahi Kasei has taken the decision to restructure its production strategy in order to face the new, unexpected and critical market situation. As part of this process, the production and sales of ROICA™ at its German subsidiary, Asahi Kasei Spandex Europe GmbH in Dormagen, will be discontinued by March 31, 2022.
 

  • Asahi Kasei Corporation markets premium stretch fiber under the brand of ROICA™, with superior performance features enabled by integrated production from raw material to yarn based on its advanced technology.
  • The specialized global holding operates its global ROICA™ business having production sites in Japan, Thailand, Taiwan, China, and Germany with strategic sales facilities around the world.

With deep regret, Asahi Kasei has taken the decision to restructure its production strategy in order to face the new, unexpected and critical market situation. As part of this process, the production and sales of ROICA™ at its German subsidiary, Asahi Kasei Spandex Europe GmbH in Dormagen, will be discontinued by March 31, 2022.
 
Recognizing the paramount importance of the European market, especially when it comes to smart innovation where ROICA™ is a leader, and with the goal of continuing the excellent longtime work with valued partners, customers and supply chains, Asahi Kasei will continue to develop sales, technical and marketing services in Europe through Asahi Kasei Europe, the European regional headquarters of the Asahi Kasei Group. It will especially focus on ROICA™ added value products manufactured at its ROICA™ production sites in Asia.
 
Through this process, Asahi Kasei will reshape the efficiency and productivity of its global ROICA™ operation by keeping a strong focus on responsible innovation and sustainability in close communication, and safeguarding its business partners.
 
As a manufacturer of superior quality, highly functional and sustainable ROICA™ products, Asahi Kasei will continue its journey of responsible innovation aiming to provide solutions to the textile industry and to contemporary consumers, by enhancing production capabilities and expertise at the global sites supported by an expert, wise and efficient company.

Weitere Informationen:
ROICA™ Asahi Kasei Fibers
Quelle:

GB Network

(c) ROICA™ by Asahi Kasei
20.09.2021

Bemberg™ and ROICA™ by Asahi Kasei will showcase at Filo

ROICA™ by Asahi Kasei, specialized in sustainable premium stretch fibers, and Bemberg™, a fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, have been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles from the 29-30th of September.

ROICA™ will show its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.
The brand will also be the protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair to tell its sustainable story.

ROICA™ by Asahi Kasei, specialized in sustainable premium stretch fibers, and Bemberg™, a fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, have been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles from the 29-30th of September.

ROICA™ will show its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.
The brand will also be the protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair to tell its sustainable story.

Bemberg™ will be at Filo showing some selected fabric innovation, and three responsible-driven designers representing different and complementary part of contemporary consumer wardrobe: ZEROBARRACENTO, Maurizio Miri and WAXEWUL.
Bemberg™ will be also involved in two speeches – entitled “Il viaggio di Bemberg™ by Asahi Kasei verso una moda contemporanea, premium e responsabile” - organized by the fair (Sept. 29th and 30th at 4pm), where it will share its story made of creation, production and process, as well as product performance, aspects related to sustainability and circular economy approach.

Quelle:

Asahi Kasei / GB Network / C.L.A.S.S.

03.08.2021

Asahi Kasei Spandex Europe GmbH will be discontinued by March 2022

  • "Optimizing the global strategy of its ROICA™ premium stretch fiber business"

Asahi Kasei Corporation markets premium stretch fiber (elastic polyurethane filament) under the brand of ROICA™ with superior performance features enabled by integrated production from raw material to finished yarn based on its advanced technology.

Asahi Kasei operates its global ROICA™ business having production sites in Japan, Thailand, Taiwan, China, and Germany with numerous sales offices around the world. Asahi Kasei has now decided to restructure and optimize its global strategy in order to further improve the business performance and level of sales services.

  • "Optimizing the global strategy of its ROICA™ premium stretch fiber business"

Asahi Kasei Corporation markets premium stretch fiber (elastic polyurethane filament) under the brand of ROICA™ with superior performance features enabled by integrated production from raw material to finished yarn based on its advanced technology.

Asahi Kasei operates its global ROICA™ business having production sites in Japan, Thailand, Taiwan, China, and Germany with numerous sales offices around the world. Asahi Kasei has now decided to restructure and optimize its global strategy in order to further improve the business performance and level of sales services.

As a part of this process, the production and sales of ROICA™ at its German subsidiary, Asahi Kasei Spandex Europe GmbH, will be discontinued by March 31, 2022.
Recognizing the importance of the European market as leading fashion market and in light of sustainable trends together with valued customers and supply chains, Asahi Kasei will continue sales, technical, and marketing services in Europe from Asahi Kasei Europe, the European regional headquarters of the Asahi Kasei Group, focusing on ROICA™ added value products manufactured at its global ROICA™ production sites.

Weitere Informationen:
Asahi Kasei stretch fibre ROICA™
Quelle:

Asahi KASEI

14.06.2021

Asahi Kasei renews membership by the United Nations BCtA programme

Asahi Kasei's ongoing commitment to strengthen the Bemberg™ fibre value chain from raw materials to final products textile industry and support local people, institutes, and the environment, has been recognized by the United Nations BCtA programme, who has renewed its membership for India. Starting from the company and including the material, Bemberg™ integrates new generations of values such as innovation and responsibility together with design. This important breakthrough showcases how the smart fibre is globally recognized for its innovation, responsibility and ability to deliver high-quality and sustainable ingredients at the same time committed to support the Sustainable Development Goals (SDGs).

Objectives of this initiative include:  

Asahi Kasei's ongoing commitment to strengthen the Bemberg™ fibre value chain from raw materials to final products textile industry and support local people, institutes, and the environment, has been recognized by the United Nations BCtA programme, who has renewed its membership for India. Starting from the company and including the material, Bemberg™ integrates new generations of values such as innovation and responsibility together with design. This important breakthrough showcases how the smart fibre is globally recognized for its innovation, responsibility and ability to deliver high-quality and sustainable ingredients at the same time committed to support the Sustainable Development Goals (SDGs).

Objectives of this initiative include:  

  • By 2023, enhance skills of 1,671 employees in the Bemberg fiber industry and advance production efficiency of 55 small to medium scale de-linting, weaving and dyeing manufacturers, through employee training, capital investment and technical support.
  • By 2023, develop capacity of 575 young people, especially women, who will lead the Indian textile industry, by providing vocational training opportunities and institutional support for the three schools.
  • By 2023 cumulative amount of 40,000m3/day textile dyeing effluent will be treated and recycled back to their own textile dyeing process, which is equivalent to saving daily water access to natural water resources for approx. 25,000 households.
Quelle:

Asahi Kasei Corp. / GB Network Marketing Communications Srl

ROICA™ by Asahi Kasei turns 50 and  unveils its new visual identity (c) ROICA, Asahi Kasei Corporation
25.05.2021

ROICA™ by Asahi Kasei turns 50 and unveils its new visual identity

"ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. ROICA™ strategic commitment is built on two main pillars that meet value driven consumer’s expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals", declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

"ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. ROICA™ strategic commitment is built on two main pillars that meet value driven consumer’s expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals", declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

Balanced geometries, calibrating color and different anatomical details: the visual identity is then declined in 5 different designs, each for one of the 5 applications that can be enhanced by ROICA™ yarns: ACTIVATION for performative sportswear garments, AQUA for smooth swimwear, STYLE#FIT for casual wear and athleisure, ESSENTIALS for next to skin lingerie and underwear and LEGWEAR for stylish hosiery. A complete wardrobe.

The company also created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family for complete transparency and transparent authentic communication.

Constant investments in R&D, people and technology allowed the company to engineer agile, multi-facetted and sustainable stretch yarns which redefine the new circularity, delivering the style, support and finish, trusted to match the performance demands and ambitions of the new generation contemporary consumer.

Weitere Informationen:
ROICA™ fibres Yarns digital
Quelle:

GB Network Marketing & Communication