Aus der Branche

C.L.A.S.S. has taken another strategic step with Training, an educational offer made of three moments aimed at sharing valuable and practical information concerning three main areas of sustainable development. Training will be adding value to the Smart Academy offer by C.L.A.S.S., a program of events and conferences, lectures or customized training services, united by an important goal: to educate, raise awareness and inspire professionals, students and even consumers with an eye to the values of responsibility.

There are three trainings offered:

1. Introduction to a new generation of fashion
   C.L.A.S.S. team will introduce and explain the new generation of value-driven fashion where the fusion of design, innovation, communication and responsibility shapes an informed and competitive business, able to play both at an economic and social level. Since 2007, at the base of our philosophy is a formula: Virtuous Fashion, the one with the capital F, is the product of an integration of design (D), innovation (I), sustainability (S) and communication (C). In brief: F = D x I x S x C.
    
2. Introduction to Smart Ingredients
   What is a responsible material? How to source responsibly? Which are the latest smart ingredients that can enrich with new generation fashion collections?
   During the session participant will be guided through materials available in the market, and will have the chance to have an “informed background“ of each one of the materials' journey. Conscious Choices can be made ONLY IF we have all the true full information in our hands. This training informd participant to make the best informed choice for their objectives. A simple but facts driven introduction to the key available innovative and sustainable materials: naturals, transformed and innovative where traceability, transparency, innovation, performance, responsible measurements are leading both the storymaking and the storytelling of each one of them.
    
3. Introduction to Sustainability Report
   The preparation of the company's sustainability report is a fundamental moment to define objectives, identify improvement actions, and measure its environmental and social impact. It is a job that involves the entire company team, which can transform the report into an opportunity for growth.
   The package offered by C.L.A.S.S., in collaboration with Silvia Gambi, sustainable fashion journalist and podcaster of Solo Moda Sostenibile, combines training with personalized consulting with a coaching action to guide the company team in the preparation of its sustainability report, offering the necessary support to create a document that tells about the company, its values, its commitment and also its objectives.

• with a ready-to-use swatch book dedicated to its DEEP DIVE sustainable dyeing system for dark, popular color basics

Archroma, a global leader in specialty chemicals towards sustainable solutions, launches its first ever ready-to-use swatch book, dedicated to creating sustainable black and dark color basics for faster time to market, to support its popular DEEP DIVE 2.0 system.

In 2018, Archroma launched its system solutions, a holistic approach aimed at addressing the growing expectations of the public in terms of keeping consumers, and the environment, safe.
Under the umbrella of "The Archroma Way to a Sustainable World: Safe, efficient, enhanced, it's our nature", the Archroma systems are designed to create innovation and performance, whilst reducing the impacts on water, energy and other natural resources. The savings generated by these 70+ system solutions are demonstrated by Archroma's proprietary ONE WAY Impact Calculator, a ground-breaking tool launched in 2012 and continuously upgraded to simulate and optimize the footprint of textile application processes.

One of these systems, DEEP DIVE 2.0, has attracted a lot of interest not just from textile manufacturers but also from major brands and retailers worldwide. This popular system combines Drimaren® Ultimate HD, high-performance reactive dyes, with Blue Magic, an all-in-one pretreatment, Optifix® RUB New liq and Siligen® SIH-S New liq, a finishing treatment improved rub fastness and elegant hand feel, and an effective hydrolyzed dye remover, Cyclanon® XC-W New liq. The result is a shorter dyeing process combining right-first-time productivity, an improved fabric quality for longer lasting end-articles, as well as dramatically reduced water and energy utilization for brands committed to drive more sustainable production. Savings can reach up to 31% water and 34% energy.

The system is ideally suited for medium and dark cottons that have high performing fastness to light, multiple home laundering, saliva – in other words: apparel used for fashion, sports and baby’s wear.
At the same time, interested manufacturers and brands were facing the constant challenge of the fashion industry: time to market.

Often design is separated from execution in the factory and as such often designers initially select color that cannot be met in reality on different fibers or production routes in terms of color flare, metamerism, brightness, depth and now sustainable metrics – leading to lengthy delays and compromises in function, performance and/or color.
Archroma decided to create a dedicated tool aimed at addressing these issues. The company developed a new, unique book with color swatches made with the system that is ready to implement immediately into production thanks to engineered color standards and specifications.

This new tool offers a path to bridge the gap between “art and science” by providing at inspiration phase fully executable deep colors for cotton with controlled color metamerism and at the same time demonstrate water, energy and chemical savings, enhanced color fastness using safe chemistry for the end consumer. As a wardrobe staple, medium to dark shades are very popular with consumers. As a result, most brands and retailers often have and sell up to 60% of medium to dark shades in their seasonal palettes. It’s also the dark shades that use the most water and energy in production, so prioritizing these colors would have the largest ecological positive impact. The 48 colors swatched in the DEEP DIVE 2.0 book have been selected based on market popularity to allow brands and manufacturers to match that very stable market demand. Customers may use these colors as presented, or as inspiration whereby Archroma can create and match new custom colors using the DEEP DIVE 2.0 system.

Christophe Maestripieri, Global Head of the Archroma Brand Studio, the company’s department dedicated to support brands’ projects and innovations, explains: “We wanted to make sure our partners have all the tools they need to convert to more sustainable colors. We had the ideal dyeing system to do that, DEEP DIVE 2.0, with its high performance and reduced impacts on resources. Now, with the new DEEP DIVE 2.0 swatch book, we also offer to brands and manufacturers a way to select sustainable color options that meet the market demand for high quality medium to dark shades which can be implemented into production right away.”

• adidas x Parley’s global impact initiative, Run for the Oceans, returns for its fifth year, uniting sporting communities across the planet
• More activities than ever will be eligible for Run for the Oceans, with the introduction of tennis, wheelchair movement, football and more
• People across the world can take part by signing-up to the challenge from today and logging activity between May 23 – June 8

As we approach World Oceans Day on June 8, adidas and its longstanding partner Parley for the Oceans are once again encouraging the global sporting community to turn activity into action and Run for the Oceans in 2022.

For the first time, new activities have been introduced to the challenge, making this the most inclusive Run for the Oceans yet. People from all parts of the global sporting community are invited to hit the streets, the tennis court and the football field, and unite to help protect the oceans from plastic waste. For every 10 minutes of running from select activities, such as running, tennis or football*, recorded by participants via the adidas Runtastic app, Joyrun, Codoon, Yeudongquan or Strava, Parley will clean up the equivalent weight of one plastic bottle from beaches, remote islands, and coastlines before it reaches the ocean (up to a maximum of 250,000kg).

Launching between May 23 – June 8, the event returns for its fifth year, with the ambition of mobilising a generation to help end plastic waste. Research shows that the world is at a tipping point, with it predicted that oceans will contain more plastic than fish by 2050.

Since the beginning of the partnership in 2015, adidas has made more than 50 million pairs of shoes with Parley Ocean Plastic and close to 18 million pairs in 2021 alone - this includes plastic waste intercepted from beaches and coastal communities, preventing it from polluting the oceans.

For 2022, adidas x Parley have announced the launch of Adizero X Parley and Ultraboost 22 X Parley . With a carbon footprint of just 3.5kg per pair, the Adizero X Parley is the first time adidas and Parley have combined to launch a lower footprint concept, a milestone for the partnership delivered through innovation and with no compromise on shoe performance.  

From raw material interception, processing, packaging, all the way to the end of product life, adidas calculate and communicate its carbon footprint, conforming to an internationally recognized standard: ISO 14067. The footprint results made available provide full transparency on the complete lifecycle of the product.

ISKO did not miss the opportunity to be a driver for change as the community of fashion leaders gathered at the event “Drapers Sustainable Fashion 2022” on April 21st, in London. Specifically, ISKO’s presence at the event took place through a stand dedicated to the company’s commitment to the development of new processes for better industry practices, and through the participation of ISKO’s head of sustainability, Ebru Ozkucuk Guler, in the panel “Leading the way: exploring denim’s approach to responsible and sustainable manufacturing”.

The company’s technology R-TWO™50+ played a great role in showing how the innovative soul of the company matches its sustainable one. R-TWO™50+ is the driving force behind ISKO’s efforts to reduce the industry’s impact on the planet. The fabrics are made with a minimum of 50% pre- and post-consumer recycled blend that is entirely Global Recycled Standard (GRS) certified. This results in less use of natural resources and a reduced carbon and water footprint of up to 45% and 65% respectively.
Held at main Stage, the panel was a chance to delve into the great strides that the industry has taken to dramatically reduce its carbon footprint through ground-breaking technology, with the speakers stating that “sustainability strategies are essential for the health not only of the planet but also of the industry itself.”

Cone Denim®, a leader in denim authenticity and sustainable innovation, launches a new U.S. grown hemp denim collection in collaboration with expert hemp processing innovator, BastCore. Cone is excited to expand its sustainable denim offerings and increase its support of the American agriculture industry, featuring denim made with Alabama hemp and U.S. cotton and dyed with natural indigo grown in Tennessee.

Cone Denim is honored to partner with BastCore, a team that aligns with Cone’s values and its commitment to innovation, quality, sustainability, and traceability. The pioneers at BastCore have created patent-pending technology and a proprietary process that produces clean, mechanically processed, OEKO-TEX® STANDARD 100 certified and USDA bio-preferred hemp fiber out of its operation in Montgomery, Alabama.

Cone’s U.S. Hemp Collection includes a range of fabrics featuring classic 3×1 and comfort stretch to modern workwear constructions. The collection further expands upon Cone’s sustainability and traceability practices, driving the future of the industry. The proximity of the hemp, indigo, and cotton crops in the U.S. to the company’s mills in Mexico is also key in creating the smallest environmental impact and footprint possible.

Hemp offers many key benefits in creating the next level of sustainable denim:

• More than 50% water savings occur, compared to cotton
• No chemicals, wet processing, pesticides, or herbicides are used
• Hemp grows in a variety of soils with excellent biodegradability, is antimicrobial, has high tensile strength, moisture regain content, and tenacity
• Hemp and natural indigo crops have high rates of carbon sequestration, which ultimately benefits the environment and improves the soil’s health for other crops (climate positive)

Manufy, a marketplace for sustainable fashion production, has launched a new version of their platform. The platform connects conscious brands with sustainable manufacturers in hopes to create a cleaner future for the clothing industry. Now decked out with many more functionalities, Manufy aims to facilitate sustainable business between both parties from start to finish.  

Over the course of the last year the Manufy team has been busy gathering feedback from its growing user base. The platform started out as a place where manufacturers and brands from Europe could connect and chat with each other, but the team found out both parties wanted more. “We constantly reached out to our users to listen to their needs. We’ve compiled all those ideas and implemented them in version two!” says Michiel Dicker, co-founder of Manufy.

Not only a full visual transformation, but many functionalities were added: “Users can now easily start a sampling process, organise projects from start to finish and get sustainability insights” Dicker says. “Manufy is becoming your one-stop-shop for all your sourcing needs!”

The start-up, which launched in december of 2020, has seen a sharp increase in user activity over the last year. With trade shows being canceled due to covid, lots of manufacturers and brands were looking for new ways to do business. Going digital was one of the logical steps.

The production requests being placed on the platform cover a wide range of garments. Hoodies and t-shirts are popular, but the Manufy team also sees lots of shoes, caps, bags, dresses, swimwear and lingerie requests coming in.

Another notable trend in the industry is the ever growing demand for sustainable clothing production. With reports on climate change coming out and more and more consumers asking for sustainable alternatives, brands are making an effort to source their products more responsibly. The fashion industry, being the second largest polluting industry, needs a sort of paradigm shift. “We should focus more on making lower quantity, higher quality products. Making it on demand would be best” says Dicker.

A initiative designed to collectively accelerate carbon reduction in the paints and coatings industry has been launched by AkzoNobel.

The company has invited partners from across the value chain to take part in its Collaborative Sustainability Challenge – a new Paint the Future initiative which aims to develop a shared approach to tackling climate change.

Due to be staged in May, the 24-hour event will involve senior executives and next generation leaders from a select group of partners – including suppliers and customers – who will engage in open discussions in a non-confidential environment.

During the event, participants will deep-dive into the following areas:

• Energy transition – Inspire partners towards decarbonizing processes and transitioning to renewable energy sources
• Process efficiency – Increase the efficiency of material use and reduce the energy required for applying and curing paints and coatings
• Solvent emissions – Reduce the number of solvents emitted throughout our entire value chain
• Circular solutions – Increase the use of circular solutions in paints and coatings, both upstream and downstream

The forthcoming Collaborative Sustainability Challenge will build on the success of Paint the Future, which has already established a collaborative innovation ecosystem with startups, suppliers, academia and customers.

AkzoNobel’s Collaborative Sustainability Challenge is scheduled to take place in Amsterdam, the Netherlands, between May 17 and 18, 2022.

• Cifra selects ROICA™ for a new generation of sportswear in the name of wellness and sustainability
• Performance Days, Hall C1 – stand N08

Cifra, a leading Italian company in Warp Knit Seamless, has chosen ROICA™ by Asahi Kasei, an international reference for premium and smart stretch, for a new generation of clothing dedicated to wellbeing, travelwear and athleisure, made with Cifra exclusive and patented technology in the name of uniqueness and sustainability.

Innovative garments for men and women that combine fashion and function, guaranteeing optimal comfort at any time of the day. Base layers, tops, leggings, jumpsuits made with natural yarns, or recycled pre and post-consumer yarns in combination with ROICA™ EF, the first recycled stretch yarn certified Global Recycled Standard (GRS) able to complete proposals that offer design, performance and responsibility.

The design of the garments, created in Cifra's design office, combines a perfect shape with body mapping technology that creates dedicated ventilation zones for a feeling of comfort and freshness as well as an innovative aesthetic impact.

And when it comes to comfort, ROICA™ activates a new generation conversation linked to the demands of the contemporary consumer looking for well-being in line with the concepts of safety and healthiness emerging in all aspects of daily life. In fact, ROICA™ by Asahi Kasei is the secret stretch ingredient of the modern wardrobe, able to "activate" garments by giving comfort, beauty, quality together with responsible and certified values.

All of this translates into the synergy of development with Cifra. The products, the materials that compose them, along with the way of production and who produces them, transparency and traceability are all aspects that become an integral part of the common proposal that Cifra and ROICA™ are able to offer by joining forces.

"We firmly believe in the new generation of companies oriented towards the creation and supply of valuable products, fully respecting people and the environment, while meeting the performance required by contemporary lifestyles," says Shinichiro Haga, Senior Executive Manager of the ROICA™ Division.

The winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar broadcast on March 30 at 4pm attended by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub, Anna Detheridge, President of Connecting Cultures, Dio Kurazawa, Founding Partner of The Bear Scouts, Stefania Ricci, Director of the Salvatore Ferragamo Museum.
 
Vishal Tolambia, 24, a graduate with an MA in Fashion Futures from the London College of Fashion and in Fashion Design from the National Institute of Fashion Technology India, is a Fashion Sustainability researcher and a multidisciplinary designer. In 2021, Vishal founded the organization Humanity-Centred Designs (HCD) with the aim of transforming "human-centred design into humanity-centred designs through sustainable practices to foster the Fashion Industry."
 
In his communication project, the "Fashion Affair" video proposes a speculative view of fashion dating - derived from dating apps - a tool to effectively evaluate brands and their products, in the form of augmented reality. The consumer is not only informed in real time about the brand and supply chain, but the app also becomes a platform for matching products based on individual sustainability goals and commitments. "Fashion Affair" also won the special social media contest open to the public among the finalists selected by the jury for being the most voted project by Instagram followers on C.L.A.S.S.' profile.
 
Vishal ranked first among the finalists selected by the international jury composed of:
- Anna Detheridge, Founder and President, Connecting Cultures
- Giusy Bettoni, CEO and Founder, C.L.A.S.S.
- Rita Airaghi, Director, Gianfranco Ferré Research Center            
- Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
- Jeanine Ballone, Managing Director, Fashion 4 Development
- Evie Evangelou, Founder and President, Fashion 4 Development
- Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
- Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America
- Dio Kurazawa, Founding Partner, The Bear Scouts
- Renata Molho, journalist and fashion writer, former editor-in-chief of L'Uomo Vogue and editor-at-large of L'Uomo Vogue, Vogue Italia, Casa Vogue
- Stefania Ricci, Director, Salvatore Ferragamo Museum.

Today, March 30, the European Commission released its long-awaited Strategy for Sustainable Textile, with the ambition to move the sector towards the path of sustainability. EURATEX welcomes the EU ambitions to act on sustainable textiles and investments, in order to change how textiles are made, chosen and recovered, but calls for a smart and realistic implementation. Many European companies have already chosen this path, therefore the strategy should support them in this process, especially considering today’s energy crisis.

The strategy recognises the strategic importance of textiles, which are not only used as apparel or furniture, but applied in cars, medical equipment, agriculture, etc. It acknowledges the European Industry pro-active initiatives to tackle microplastics, to solve challenges of market surveillance and the skills needs. More cooperation is needed for re-use and recycling of textiles and to set up an EU market for secondary raw materials. On this last point, EURATEX ReHubs initiative is developing proposals to size EPR potential, to transform waste into value, and create a new capacity and jobs.

The proposed “transition pathways”, which will translate the strategy into action, will be critical in this respect: how will these sustainability targets be reached, what will the cost for SMEs be, how can companies be supported in that green transition, what about the impact on global competitiveness? These are essential questions to be addressed in the coming months.
The Textile strategy is part of much broader package, including as many as 16 new legislative actions and other policies which will directly impact on textile value chain. In particular the Sustainable Product Initiative Regulation released on March, 30 includes game-changing provisions on Digital Product Passport, Eco-Design, SMEs and Green Public Procurement.  The Regulation has an overwhelming ambition and, to be realistic, it would require a new way of joint working between institutions and business, and which builds on lessons learned on data flow across value chains, interoperability, conformity assessment and effective measures to support SMEs.

If wrongly implemented, such an unprecedented wave may cause a complete collapse of the European textile value chain under the burden of restrictions, requirements, costs and unlevel playing field. On the contrary, the changes ahead can boom the entire textile ecosystem and create a model of successful green and digital transition in manufacturing, which starts in Europe and expands globally.

Already in 2019, EURATEX asked policy makers to work together and remove barriers to circular economy, solve the market surveillance paradox in which laws are made but not checked, and to help create scale economies to make sustainable textiles affordable, hence the norm.

For example, there are 28 billion products circulating per year in EU, which is an impressive task for market surveillance authorities including customs. EURATEX has been stressing non-sufficient market surveillance and it is actively working on solutions for a fair and effective market surveillance of textile products through Reach4Textiles. EURATEX very much welcomes that the European Commission recognizes our work and the need for market surveillance by establishing more harmonised efforts in the EU.

EURATEX also welcomes the establishment of the Digital Product Passport. It has a high potential to improve every step in the textile value chain, from design and manufacturing to recycling and purchasing. At the same time, EURATEX calls the co-legislators to take into account the role of SME’s in this transition and to put forward pragmatic initiatives, supporting SME’s across the EU in a systematic approach.

Alberto Paccanelli, EURATEX President, concludes: EURATEX calls for true cooperation with all policy makers and other stakeholders across the value chains to advise, pressure-test and use this opportunity for a successful transition. Our ambition must be to reconcile sustainability, resilience and competitiveness; we know it can be done”.