GOTS: #BehindTheSeams campaign with 290 brands
For the second year running, Global Standard is taking consumers #BehindTheSeams this September, highlighting the sustainable and social qualities of GOTS-certified products – from runway fashion to hygiene products and so much more in between. Building on the success of last year, #BehindTheSeams 2024 has expanded to take over the entire month, Sept. 2-30, with more education on the people and practices making sustainable textiles, plus giveaways planned each day.
Throughout September, Global Standard introduces daily giveaways on Instagram, featuring partnerships with GOTS-certified brands such as Frugi, FC St. Pauli, LangerChen, Natracare, Mandala, Dedicated, and more. Additionally, a giveaway will be hosted on behindtheseams.eco, where visitors can learn about sustainability by answering daily questions while earning entries. The grand prize is a sustainable trip to Paris. This includes train travel, a two-night stay at the eco-friendly Eden Lodge Paris and a private fitting for a custom GOTS-certified jacket by John Preston, the only brand offering made-to-measure GOTS-certified fashion.
#BehindTheSeams is also spotlighting "organic in-conversion" farming and urging brands to support farmers during the critical transition period from conventional to organic. In this campaign, GOTS has partnered with the Organic Cotton Accelerator, an organisation dedicated to supporting farmers throughout the cotton supply chain as they make the shift to and sustain organic practices. Together, GOTS and OCA want to send a message that brands can bolster the organic cotton supply by investing in and buying organic in-conversion cotton.
Global Organic Textile Standard