10:00 — 10:30
10 January 2020
Sales talks between traceability, sustainability and climate change
Language: GER + ENG (simultanous translation)
Whether bitter cold winter night or balmy summer evening, the right bedding ensures restful sleep and a powerful start to the new day. Luxurious down, functional fiber, caressing wild silk or cashmere - every material has its function. Whereas until a few years ago parameters such as weight, moisture transport and filling power dominated the customer conversation, another decision criterion has now been added. Especially with down and feathers, the ethical correct sourcing of this filling material is becoming increasingly important.
In addition to information about the product features, the sales talk at the point of sale must increasingly explain their significance in terms of traceability, sustainability and climate change. The lecture informs about sources of information and sales aid.
Ines Chucholowius, IConsulting Unternehmensberatung