From the Sector

• Umsatzplus von 27 Prozent bis zum Jahr 2030 möglich

Gardinen, innenliegender Sicht- und Sonnenschutz bilden einen Markt, der in Deutschland jährlich um rund 2 Prozent zulegt. Diese seit mehr als 15 Jahren geltende „Regel“ wurde 2020 mit einem Umsatzplus in Höhe von 5,3 Prozent durchbrochen. Der Corona-Schub fürs Zuhause hat auch die Nachfrage nach Verschönerungen und/oder Verhüllungen der Fenster beflügelt. Und wie in den meisten Living-Branchen flachte die Kauflust mit dem Rückgang der Pandemie ab. Zwar deutet der leichte Umsatzanstieg in 2022 die Normalisierung des Konsums an, doch das Mengenwachstum zog nicht im gleichen Maße an, so die Marktforscher von Marketmedia24, Köln, im aktuellen „Branchen-REPORT Gardinen, innenliegender Sicht- und Sonnenschutz 2023“. Gleichwohl gibt es positive Signale. So planen 41,9 Prozent der Konsument*innen in der DACH-Region noch in diesem Jahr neue Anschaffungen für ihre Fenster – und knapp 20 Prozent in 2024. Dies weisen die repräsentativen und zielgruppengenauen Forschungsergebnisse von 1.000 Personen aus, die Marketmedia24 exklusiv für die neue Studie befragt hat. Parallel geht das Best-Case-Szenario der Kölner Marktforscher davon aus, dass die Handelsumsätze mit Gardinen bzw. innenliegendem Sicht- und Sonnenschutz bis zum Jahr 2030 um 27 Prozent steigen werden.

Obwohl viele Deutsche auf ihr Budget achten müssen, bleiben die Produkte der Branche im Fokus der Menschen. So stellen Anbieter fest, dass aufgrund der gestiegenen Energiekosten gezielt nach Produktlösungen gesucht wird, die mit ihren isolierenden Eigenschaften beim Energiesparen helfen. Richtig eingesetzt können Hausbewohner auf lange Sicht bares Geld sparen und gleichzeitig zum Klimaschutz beitragen, unterstreicht der Verband innenliegender Sicht- und Sonnenschutz (ViS), Wuppertal, und verweist gleichzeitig auf das Zukunftspotenzial von „smarten Lösungen“. Diese tragen zur Verringerung des Energieverbrauchs im Sinne von Nachhaltigkeit und zur Gebäudesicherheit bei, gleichzeitig liegen in der Digitalisierung echte Wettbewerbschancen für die Fachbetriebe der Branche. Insgesamt gibt das Thema Nachhaltigkeit den Takt für die Zukunft von Gardinen, innenliegendem Sicht- und Sonnenschutz vor.

Dass das Thema in Teilen der Bevölkerung bereits ankommt, unterstreichen die aktuellen Primärforschungen von Marketmedia24. Danach ist es für 22,4 Prozent der Deutschen wichtig, dass Gardinen, Rollos, Jalousien & Co. nachhaltig produziert werden oder zertifizierte Umweltsiegel tragen. Für die überwiegende Mehrheit aller Befragungsteilnehmer*innen in der DACH-Region zählen jedoch Qualität, leichte Anbringungsmöglichkeit sowie das Produktdesign zu den wichtigsten Kaufkriterien.

Unter den Vertriebswegen sind aus Sicht der Gardinen-, Sicht- und Sonnenschutz-Hersteller der stationäre Fachhandel und Fachmärkte unverzichtbar. Zwar hat dieses Handelsformat als langjähriger Marktführer seinen Spitzenplatz an den Wettbewerb im Möbelhandel abgeben müssen. Aber mit dem Jahr 2022 wächst der Marktanteil der Spezialisten wieder leicht (plus 0,4 Prozentpunkte). Und gemeinsam mit dem Online-Handel sowie den Bau- und Heimwerkermärkten werden hier aktuell rund Dreiviertel der Marktumsätze repräsentiert.

Für die längerfristige Zukunft (bis 2030) bewertet Marketmedia24 die Entwicklung der Fachhandelsstufe tendenziell zurückhaltend. Dennoch weist das Best-Case-Szenario in der Studie aus, dass dieser Vertriebsweg innerhalb der nächsten sieben Jahre zulegen wird. Das Wachstum der Onliner und Versender wird mit plus 50 Prozent am stärksten ausfallen. Nicht ganz so rosig, aber auf jeden Fall positiv, können unter den gleichen Rahmenbedingungen auch Discounter, Bau- und Heimwerkermärkte und mit vergleichsweise leichterem Umsatzplus der Möbelhandel in die Zukunft schauen.

Wer aktuell und in Zukunft den Verbraucher*innen auf der Spur bleiben will, dem empfiehlt Marketmedia24 die beliebtesten Kommunikations- bzw. Informationsquellen zu studieren. So halten fast 70 Prozent der DACH-Bewohner*innen Suchmaschinen wie Google und Bing für „sehr wichtig“ bzw. „wichtig“, während Social-Media-Kanäle aktuell von 40,8 Prozent Zustimmung erfahren. Überraschenderweise sind für 56,5 Prozent der Youngster (bis 24 Jahre) Werbeprospekte wichtige Info-Tools, und noch einmal fast 50 Prozent dieser Zielgruppe sind an interaktivem Live Shopping zum Beispiel bei TikTok oder Instagram interessiert. Als noch wichtiger werden jedoch die Erfahrungen bzw. Empfehlungen von Freunden, Familie, Kolleg*innen und Kommiliton*innen bewertet.

Renewcell is the recepient of the Fast Company 2023 World Changing Ideas Awards for the Sustainability/Energy category with the development of recycling unused textiles into pulp, branded as CIRCULOSE®, used for man-made cellulosic fiber production of viscose, modal, lyocell, acetate and other fibers. Additionally Renewcell is recognized as a finalist in the Europe, the Middle East, and Africa category, as well as a finalist in the climate category for the 2023 World Changing Ideas Awards.

World Changing Ideas Awards honor sustainable designs, innovative products, bold social initiatives, and other creative projects that are changing the way we work, live, and interact with the world.

This year’s World Changing Ideas Awards showcase 45 winners, 216 finalists, and more than 300 honorable mentions—with health, climate, energy, and AI among the most popular categories. A panel of Fast Company editors and reporters selected winners and finalists from a pool of more than 2,200 entries across urban design, education, nature, politics, technology, corporate social responsibility, and more. Several new categories were added this year including rapid response, crypto and blockchain, agriculture, and workplace. The 2023 awards feature entries from across the globe, from Italy to Singapore to New Zealand. Fast Company’s Spring 2023 issue (on newsstands May 9, 2023) will showcase some of the world’s most inventive entrepreneurs and forward-thinking companies that are actively tackling global challenges.

• Spunbond, meltblown and composite structures for new market opportunities

RadiciGroup is participating with its Advanced Textile Solutions business area at Index in Geneva from 18 to 21 April 2023. Among the Group’s products showcased are spunbond and meltblown for different application sectors, such as roofing, construction, automotive, HO.RE.CA. and filtration.

“The key message we are bringing to the fair is sustainability,” noted Enrico Buriani, CEO of the Nonwovens division of RadiciGroup Advanced Textile Solutions. “Those who already know us know that, for many years, the Group has been focused on proposing low environmental impact products and processes where sustainability is scientifically measured or certified by independent third parties. Our company is dedicated to nonwovens, which, by the way, are produced using 100% renewable energy. We have expanded our portfolio of innovative solutions for customers interested in realizing projects with sustainability as an essential requirement.”

Respunsible® is a spunbond brand manufactured from recycled polypropylene. A preliminary Life Cycle Assessment (LCA) study was carried out by RadiciGroup to demonstrate the correlation between the reduction in environmental impact and the percentage increase in recycled material. The final results demonstrate that a variable percentage of from 50 to 70% recycled material leads to a reduction in CO2 emissions of from 30 to 40%, compared to a fabric made of 100% virgin material, without comprising high technical performance.

Additionally, since RadiciGroup has achieved ISCC PLUS certification (International Sustainability and Carbon Certification), it can offer bio, biocircular or circular polypropylene spunbond and meltblown nonwovens, in which the sustainable polypropylene is biomass balanced. This certification signifies traceability along the supply chain and verifies that the certified companies meet high environmental and social standards.

“Since 2020, we have had a technologically advanced meltblown production line,” Mr. Buriani concluded. “This allows us to make composite structures, sold under the brand name Radimelt®. Now our goal is to expand our filtration applications, diversifying and developing new business, for instance vacuum cleaner bags or HVAC (heating, ventilation and air conditioning) system filters, where we can meet the high efficiency and mechanical resistance demanded, thanks to our latest generation technology.”

On 30 March 2022, the European Commission presented its vision for the future of the textile industry. The strategy mainly focuses on reducing the environmental footprint and promote sustainability and transparency in the value chain.

EURATEX has welcomed the publication of the strategy, as it recognises the strategic importance of the European textile industry, and its core competitive values of quality and creativity. At the same time, the association has warned that translating that vision into reality is a delicate process, as the industry needs to reconcile sustainability with competitiveness. Making the green (and digital) transition should make companies stronger; the benefits should outweigh the costs.

This premise had a serious blow by the Russian war in Ukraine, which erupted at almost the same time when the strategy was launched, and has dramatically changed the economic context. Energy prices increased by a factor of 10 (!), putting the European industry at a significant disadvantage with its global competitors, leading to company shutdowns or relocations. Extended lock downs in China and defensive trade policies in the US and elsewhere have further generated uncertainty on the market and disrupted supply chains.

Today, one year after its publication, EURATEX remains carefully optimistic about the implementation of the strategy, but needs to warn against some important pitfalls on the road ahead.

1. Despite these turbulent times, the Commission is moving ahead “swiftly” in translating their EU Textile Strategy into (draft) legislation. At present, at least 16 pieces of legislation are on the table, which will turn the textile industry into a strictly regulated sector. The quality of this new regulatory framework is critical to the success of the strategy: upcoming rules need to be coherent, technically feasible and enforceable, and have a minimal cost for SMEs. EURATEX calls for a realistic timetable and “competitiveness test” for each piece of legislation before it is adopted.
2. Textile companies need to be informed and supported to comply with this new framework. This requires substantial funding which should be earmarked exclusively to the sector, covering areas of innovation and digitalisation, skills development, support to start ups and internationalisation, as well as access to affordable energy. In this regard, EURATEX calls on the Commission to translate the current “good intentions” into concrete decisions.
3. The EU strategy will not work if there is no demand for sustainable textiles, both from individual consumers and public authorities (procurement). Concrete measures need to be taken to offer a competitive advantage to sustainable and high quality textile products, e.g. through a different VAT rate, strict procurement rules, closer cooperation between the brands/retailers, producers and consumers.
4. The EU strategy could also fail, if the global dimension of the textile industry is ignored. Up to 80% of clothing products are produced outside the EU; these products need to comply with the new framework, but it remains unclear how to ensure that level playing field. Market surveillance needs to be stepped up massively – also targeting on line sales – but this would require significant efforts from member states, which are not available as of today.

Despite these important challenges, EURATEX remains committed to the successful implementation of the EU Textile Strategy. Director General Dirk Vantyghem commented: “We want to be a global leader in sustainable textiles, building on the entrepreneurship, quality and creativity of nearly 150,000 European textile companies. Creating this new framework is an incredible challenge, requiring a close dialogue between the industry and the regulator. But if well designed and carefully implemented, it can set a new era for the European textile industry”.

Freudenberg Performance Materials Apparel is expanding its Super Elastic Interlinings Range with the introduction of the apparel industry’s first 100% recycled thermoplastic elastomers (rTPE) base content interlining series. In recognition of the growing use of elastic interlinings in apparel and building on the principles of Freudenberg Performance Materials´ Apparel’s House of Sustainability, these new products speak for high-quality and sustainable solutions.

The new, 100% rTPE base content interlinings are offered in 40-90 g/m2 weights, with wide applicability – from lightweight knit fabrics with applications in leggings and sports bras to elastic woven fabrics that require medium-to-heavy weights, such as denim, maternity clothes, or casual wear. Sustainable without compromising on quality, the new interlinings offer exceptional elasticity and retain excellent recovery capabilities.

The 100% rTPE base content interlinings reduce the need for virgin materials in apparel while also reducing the demand for the extractive practices necessary to produce such materials. Furthermore, the use of recycled components reduces materials in landfills and oceans, in consideration of full-garment lifecycle management.

The European Chemicals Agency invites interested parties to send in scientific and technical information on the manufacture, placing on the market and use of per- and polyfluoroalkyl substances (PFAS) by 25 September 2023.

The six-month consultation on the restriction proposal, prepared by the Danish, German, Dutch, Norwegian and Swedish authorities, opens on 22 March 2023 and closes on 25 September 2023 (23:59 Helsinki time).

The consultation is to give anyone with information on PFAS the opportunity to have their say. Of particular interest is information relevant to the risks, socio-economic aspects and alternative substances.

ECHA’s scientific committees for Risk Assessment (RAC) and for Socio-Economic Analysis (SEAC) will use the consultation input to evaluate the proposed restriction and form an opinion on it.

An online information session will be held on 5 April. During the session, experts from ECHA and the five national authorities will explain the restriction process, the content of the proposal and how to participate in the consultation. They will also respond to questions from the participants.

The five national authorities submitted the universal proposal to restrict PFAS to ECHA on 13 January. The European Commission, together with the EU Member States, will eventually decide on the potential restriction based on the proposal and the committees’ opinion.

The Institut für Textiltechnik (ITA) of RWTH Aachen University, as part of the Mittelstandzentrum 4.0 Kompetenzzentrum Textil vernetzt, has supported numerous small and medium-sized enterprises (SMEs) on their way to digitalisation over the last five years. At the Digital Capability Center (DCC) in Aachen, for example, SMEs were able to experience digitised production from yarn to smart bracelets and thus test the feasibility of Industry 4.0 solutions in their working environment.

New supply chain laws and social sustainability now pose current challenges for SMEs. In the follow-up project Mittelstand-Digital Zentrum Smarte Kreisläufe (SME Digital Centre Smart Cycles), ITA will be supporting SMEs from 1 March in implementing ideas for digitalisation and sustainability in concrete terms.

This means finding sustainable solutions and processes for the circular economy together with companies and developing new digital business models. The ITA's solutions cover the areas of awareness-raising, qualification, implementation and networking. These offers are free of charge for SMEs - follow-up projects often lead to the funding programme "Central Innovation Programme for SMEs - ZIM" of the Federal Ministry of Economics and Climate Protection (BMWK) or to research and development projects.

Questions concerning the funding conditions can be sent to the following e-mail address: rosario.othen@ita.rwth-aachen.de.

• At end 2022, Carbios has 336 titles worldwide divided into 53 patent families for its innovation in enzymatic recycling of PET plastics and fibers, and its PLA biodegradation technology
• Carbios’ team of Intellectual Property experts is dedicated to protecting its innovations

 
Carbios has doubled its number of issued patents since the last review published at the end of 2020. Carbios (and its subsidiary Carbiolice) currently holds 336 titles worldwide divided into 53 patent families.  In 2022, several titles protecting the proprietary PET-degrading enzymes were granted in countries of interest such as the United States and also in Asian countries including Indonesia, South Korea, China, Japan and India.  Carbios has also obtained grants within its patent families protecting the biodegradable plastics production process, notably the masterbatch containing the enzyme or its production process.
 
Carbios is expanding its intellectual property portfolio in regions and countries where there is strong demand for its disruptive technologies, notably :

• in Europe: 40 European titles, which could be granted in the 39 member states of the European Patent Organization
• in North America: 41 titles in the United States and 23 in Canada
• in Asia: 152 titles, including 37 in China, 27 in Japan and 24 in India

Carbios also has 14 patent applications that may be extended to other countries or regions of the world in the coming years.

“Over the past two years, we have mainly focused on strengthening the protection of our PET biorecycling process and its proprietary enzymes,” commented Lise LUCCHESI, Director of Intellectual Property at Carbios. “For the coming years, we will continue to consolidate the protection of this process, and that of our PLA biodegradation process, by filing new patent applications. We will also actively follow up on our filed patent applications in order to obtain granted patents.”
 
“Since the beginning of Carbios, the R&D and Intellectual Property departments have worked hand in hand to ensure maximum protection of our enzymes and processes,” commented Alain Marty, Chief Scientific Officer at Carbios.  “These continued efforts to obtain extensive international protection are crucial to safeguard our innovations and ensure the industrial deployment of our technologies.”

The Organic Cotton & Textiles Conference, taking place in Indore, India over three days, from February 27-March 1^st is set to bring together a diverse group of key players from every part of the textile supply chain. Farmers, farm groups, industry representatives, non-profits, academics, suppliers, brands, certifiers, government representatives and policymakers will join nearly 200 guests at the multi-day event. The aim is to foster collaboration, explore innovative ideas, listen to those on the ground and focus discussions to develop a shared vision to boost the organic textile supply chain worldwide.

Co-hosted by  OCA, GOTS, and IFOAM - Organics International, the conference will address a range of subjects including social conditions, transparency through innovation, scaling up organic through investment, as well as sessions tackling certification, decent work and environmental impacts. The event also gives voice to farmers, who join as panellists, in a dedicated Q&A session with seven organic cotton farmers from the region. On the third day, organised by OCA, the organic farmers will welcome attendees to their communities during field trips west to Petlawad to witness organic practices at ground level.

“By addressing these important issues and fostering a dialogue between participants, the conference aims to develop innovative solutions that can drive progress and growth in the sector", says Bart Vollaard, Executive Director of OCA. "We are thrilled to be joining forces with GOTS and IFOAM to create positive change in the organic textile sector."

“Together with IFOAM - Organics International and OCA, GOTS wants to increase visibility of organic and at the same time enhance integrity of organic fibres and textiles. This conference shall serve to strengthen the sector by addressing obstacles and work on effective solutions, in consultation with all relevant and committed stakeholders”, notes Claudia Kersten, Managing Director of GOTS.

Sarah Compson of the IFOAM - Organics International World Board adds “Organic agriculture directly addresses some of the most pressing challenges of our time. IFOAM - Organics International is delighted to collaborate with OCA and GOTS to bring together people from across the whole textile sector and address the barriers and opportunities for scaling organic cotton production worldwide.”

With a strong line-up of notable speakers and guests in a supportive and engaging atmosphere, and a unique approach that connects participants from every step of the supply chain, the Organic Cotton & Textiles Conference is set to be a valuable and transformative event for key stakeholders involved in the organic textile industry.

The Woolmark Company, the Italian wool fabric mill Vitale Barberis Canonico (VBC) and Haelixa took part in a trial to trace Australian wool fibers up to the final fabric.

Funded by Australian woolgrowers, The Woolmark Company (TWC) is an enterprise that focuses on investments that enhance the profitability, international competitiveness, and sustainability of Australian wool. In their operations, TWC seeks to be transparent and accountable. In line with this strategy, traceability is necessary to ensure transparency and maintain the credibility of TWC.

In December 2021, Haelixa marked wool fibers with their DNA tracing solution. There are infinite DNA markers that could be produced and used to indicate a specific origin, supply chain, material, or particular collection. In this case, a single DNA has been applied to greasy wool and a second DNA marker to scoured wool. The first DNA identifies the origin of the Australian wool, while the second determines the manufacturer where the wool has been further processed; at Vitale Barberis Canonico mill.

Samples were collected from various production stages, where a qPCR test was used to detect each specific DNA marker. Haelixa uses a “Key-Lock” system to detect a marker; one needs to know the particular DNA to screen for, ensuring that the system is tamper-proof. The DNA markers stay safely embedded in the product, enabling traceability of greasy and scoured wool up to greige fabric and finished fabric, respectively.

With increasing cost pressure and competition in the wool fabric market, traceability is becoming a prerequisite to proving authenticity and origin. TWC and Vitale Barberis Canonico support the culture of sustainability and collaboration.