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Maite Kelly mit ihrer Maite x Sioux Sneaker-Kollektion Fotografin: Jasmin Pohlmann, Bildrechte: Sioux Holding GmbH
Maite Kelly mit der Maite x Sioux Sneaker-Kollektion
07.02.2024

Sioux launcht Maite Kelly-Kollektion

Das Schuh-Label Sioux gilt als Erfinder des Mokassins und gewinnt im Jahr seines siebzigjährigen Bestehens Maite Kelly als Kooperationspartnerin.

Maite Kelly gehört zu den erfolgreichen Persönlichkeiten im Musikbusiness in Deutschland und Europa. Mit vielen Auszeichnungen und Nummer-1-Hits ist sie eine der populärsten Solo-Künstlerinnen und Songwriterinnen in Deutschland.
Darüber hinaus schaffte sie es als Autorin mit ihren Kinderbuchreihen „Die kleine Hummel Bommel“ und „Püttchen“ auf SPIEGEL-Bestsellerlisten.

Maite Kelly entwarf in enger Zusammenarbeit mit dem Sioux-Kreativteam eine exklusive „Maite Metallic“ Sneaker-Kollektion, die ab Mitte April 2024 in ausgewählten Fachgeschäften erhältlich ist.

Das Schuh-Label Sioux gilt als Erfinder des Mokassins und gewinnt im Jahr seines siebzigjährigen Bestehens Maite Kelly als Kooperationspartnerin.

Maite Kelly gehört zu den erfolgreichen Persönlichkeiten im Musikbusiness in Deutschland und Europa. Mit vielen Auszeichnungen und Nummer-1-Hits ist sie eine der populärsten Solo-Künstlerinnen und Songwriterinnen in Deutschland.
Darüber hinaus schaffte sie es als Autorin mit ihren Kinderbuchreihen „Die kleine Hummel Bommel“ und „Püttchen“ auf SPIEGEL-Bestsellerlisten.

Maite Kelly entwarf in enger Zusammenarbeit mit dem Sioux-Kreativteam eine exklusive „Maite Metallic“ Sneaker-Kollektion, die ab Mitte April 2024 in ausgewählten Fachgeschäften erhältlich ist.

More information:
Sioux Sneaker Maite Kelly
Source:

Sioux Holding GmbH

adidas and IVY PARK unveil all-black collection IVY PARK NOIR (c) adidas AG
11.10.2023

adidas and IVY PARK unveil all-black collection IVY PARK NOIR

adidas and IVY PARK unveil the final installment of their collaboration together, titled IVY PARK NOIR.
The new range represents a culmination of the two brands’ work together, combining adidas’ athletic and functional excellence, with IVY PARK’s signature emphasis on shape, and trend-defying creative vision. Using a singular, black color palette, IVY PARK NOIR intentionally draws focus to fabric, fit and texture, cultivating enduring elegance through sensual, material play.

Considering all chapters of an active way of life- from warm up, to cool down- the collection elevates one’s everyday pursuits through a mix of tight and loose fitting styles. Fabrications include luxurious embossed leather, exposed mesh and lacquered latex that combine to create a complex yet sophisticated capsule. Standout pieces include body-con cropped top and pant, relaxed 3-D molded knit sweatsuits, multifunctional jackets, and the IVY PARK signature jersey.

adidas and IVY PARK unveil the final installment of their collaboration together, titled IVY PARK NOIR.
The new range represents a culmination of the two brands’ work together, combining adidas’ athletic and functional excellence, with IVY PARK’s signature emphasis on shape, and trend-defying creative vision. Using a singular, black color palette, IVY PARK NOIR intentionally draws focus to fabric, fit and texture, cultivating enduring elegance through sensual, material play.

Considering all chapters of an active way of life- from warm up, to cool down- the collection elevates one’s everyday pursuits through a mix of tight and loose fitting styles. Fabrications include luxurious embossed leather, exposed mesh and lacquered latex that combine to create a complex yet sophisticated capsule. Standout pieces include body-con cropped top and pant, relaxed 3-D molded knit sweatsuits, multifunctional jackets, and the IVY PARK signature jersey.

IVY PARK NOIR’s offering includes footwear that re-imagines a new era of style and function. Sleek molded and debossed elements add an architectural foundation to the collection’s sneakers, while a chunky, over the knee boot offers utilitarian fantasy.

More information:
adidas Sportswear footwear
Source:

adidas AG

(c) adidas AG
RIMOWA x adidas NMD S1
14.11.2022

adidas Originals and RIMOWA announce collaborative partnership

adidas and RIMOWA have come together to announce their inaugural capsule collection that seeks to offer explorers of the world the perfect tools to navigate and escape the cities of today.

Exclusively made in Germany, the cross-category collection features two contemporary designs: RIMOWA’s first-ever aluminium backpack and the ADIDAS NMD_S1 sneaker.

The RIMOWA x ADIDAS NMD_BACKPACK boasts new technical solutions that makes it suitable for outdoor needs and overnight trips. Made from RIMOWA’s signature grooved aluminium, it features a number of thoughtful functionalities, from padded utility shoulder straps fitted with a carabin and thumb loops to rope weight-bearing straps and grab handle. The piece also features foam ridges inspired by ADIDAS Boost foam overlaying the backpack’s grooved surface to ensure comfort, as well as an elasticated webbing running through its middle to secure the backpack onto the suitcase’s telescopic tubes. To allow for flat packing, a detachable gusset opens the backpack to reveal two deep zipped pockets, as well as a 16-inch laptop pocket inscribed with both brands’ logos.

adidas and RIMOWA have come together to announce their inaugural capsule collection that seeks to offer explorers of the world the perfect tools to navigate and escape the cities of today.

Exclusively made in Germany, the cross-category collection features two contemporary designs: RIMOWA’s first-ever aluminium backpack and the ADIDAS NMD_S1 sneaker.

The RIMOWA x ADIDAS NMD_BACKPACK boasts new technical solutions that makes it suitable for outdoor needs and overnight trips. Made from RIMOWA’s signature grooved aluminium, it features a number of thoughtful functionalities, from padded utility shoulder straps fitted with a carabin and thumb loops to rope weight-bearing straps and grab handle. The piece also features foam ridges inspired by ADIDAS Boost foam overlaying the backpack’s grooved surface to ensure comfort, as well as an elasticated webbing running through its middle to secure the backpack onto the suitcase’s telescopic tubes. To allow for flat packing, a detachable gusset opens the backpack to reveal two deep zipped pockets, as well as a 16-inch laptop pocket inscribed with both brands’ logos.

The RIMOWA x ADIDAS NMD_S1 iteration features the futuristic sneaker’s signature Primeknit uppers in a titanium-inspired colourway, with the flexible ADIDAS Boost midsole in a light, almost translucent base colour.

More information:
adidas rimowa Sportswear
Source:

adidas AG

(c) adidas AG
12.08.2022

adidas Originals introduces the NMD V3 Silhouette

In 2015, adidas Originals launched the NMD silhouette – taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. Six years later and the Trefoil has returned with an updated take on the original innovator, channeling the very same independent mindset to present the  NMD V3.

Built for a life in motion, the NMD V3 reimagines its own iconic heritage with a distinctly forward thinking vision. The silhouette features a re-engineered mesh that wraps around the foot, a transparent heel clip, and BOOST cushioning that’s partially encapsulated in a TPU shell. The NMD V3 also comprises an upper made with a high-performance yarn which contains at least 50% Parley Ocean Plastic – re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines – and 50% recycled polyester.

In 2015, adidas Originals launched the NMD silhouette – taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. Six years later and the Trefoil has returned with an updated take on the original innovator, channeling the very same independent mindset to present the  NMD V3.

Built for a life in motion, the NMD V3 reimagines its own iconic heritage with a distinctly forward thinking vision. The silhouette features a re-engineered mesh that wraps around the foot, a transparent heel clip, and BOOST cushioning that’s partially encapsulated in a TPU shell. The NMD V3 also comprises an upper made with a high-performance yarn which contains at least 50% Parley Ocean Plastic – re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines – and 50% recycled polyester.

More information:
adidas Originals adidas shoes
Source:

adidas AG

(c) Willy Bogner GmbH & Co. KGaA
07.06.2022

BOGNER and MICHELIN: Athluxury Sports Fashion meets function

BOGNER and the French tire manufacturer MICHELIN, are presenting a winter shoe collection for Autumn/Winter 2022. For the second winter season in a row, Munich-based BOGNER is working together with the shoe sole specialist MICHELIN.

The BOGNER|MICHELIN snowboots have a high performance sole, which offers excellent grip and major traction in all winter condition thanks to the particular design. MICHELIN's expertise in profile design meets 90 years of BOGNER’s heritage, which combines luxurious fashion, sports and unique design. The result: luxurious snowboots remarkably light in weight with high slip-resistance and the flexibility characteristic of a running shoe.

For Autumn/Winter 2022, the BOGNER Snowboot Collection will be launched with new features and designs. The BOGNER Snowker is a new shoe creation combining snowboot and sneaker. The blend of typical snowboot features with a true sneaker feeling combines Athluxury Sports Fashion with a tailor-made, technically advanced sole system.

BOGNER and the French tire manufacturer MICHELIN, are presenting a winter shoe collection for Autumn/Winter 2022. For the second winter season in a row, Munich-based BOGNER is working together with the shoe sole specialist MICHELIN.

The BOGNER|MICHELIN snowboots have a high performance sole, which offers excellent grip and major traction in all winter condition thanks to the particular design. MICHELIN's expertise in profile design meets 90 years of BOGNER’s heritage, which combines luxurious fashion, sports and unique design. The result: luxurious snowboots remarkably light in weight with high slip-resistance and the flexibility characteristic of a running shoe.

For Autumn/Winter 2022, the BOGNER Snowboot Collection will be launched with new features and designs. The BOGNER Snowker is a new shoe creation combining snowboot and sneaker. The blend of typical snowboot features with a true sneaker feeling combines Athluxury Sports Fashion with a tailor-made, technically advanced sole system.

Source:

Willy Bogner GmbH & Co. KGaA

(c) adidas AG
01.06.2022

adidas Originals and Wales Bonner present their Spring Summer 2022 Collection

adidas Originals and Wales Bonner return to present their Spring Summer 2022 collection. Continuing to explore and respond to the sportswear brand’s vast archive, for its fourth season the creative partnership focuses on styles from the 1970s and 80s. The offering draws on Wales Bonner’s research into the music and photography of Burkina Faso, West Africa, in these decades, and pays homage to creative energy and individuality of style.

The latest adidas Originals by Wales Bonner collaboration reimagines key looks through the lens of music and movement and blends textures, silhouettes and graphic prints. This season adidas Originals and Wales Bonner introduce athletic jacquard knitwear and a new Seventies-inspired take on the classic WB Track Top and Track Pants. The colour palette is bold and joyful, with a trio of colours appearing across the offering: primary red, sun yellow and pale pink.

adidas Originals and Wales Bonner return to present their Spring Summer 2022 collection. Continuing to explore and respond to the sportswear brand’s vast archive, for its fourth season the creative partnership focuses on styles from the 1970s and 80s. The offering draws on Wales Bonner’s research into the music and photography of Burkina Faso, West Africa, in these decades, and pays homage to creative energy and individuality of style.

The latest adidas Originals by Wales Bonner collaboration reimagines key looks through the lens of music and movement and blends textures, silhouettes and graphic prints. This season adidas Originals and Wales Bonner introduce athletic jacquard knitwear and a new Seventies-inspired take on the classic WB Track Top and Track Pants. The colour palette is bold and joyful, with a trio of colours appearing across the offering: primary red, sun yellow and pale pink.

The footwear offering similarly reimagines iconic adidas styles through Wales Bonner’s distinctive lens, emphasising soulful and elegant comfort. The collection presents two elevated riffs on the adidas Country silhouette and sees the return of the WB Samba sneaker, a highlight of the inaugural collection – in two bright color updates. 

More information:
adidas Wales Bonner footwear
Source:

adidas AG

(c) adidas AG
19.05.2022

adidas and Yohji Yamamoto Re-Introduce Y-3 QASA HIGH

When adidas and Yohji Yamamoto first took to the runway at Paris Fashion week in October 2002 for the inaugural Y-3 collection, the brand with the Three Stripes and the avant-garde Japanese designer changed the worlds of fashion and sportswear. Over ten years later, in 2013, Y-3 introduced one of its most loved sneakers to date – the Y-3 QASA HIGH. Upon arrival, the boundary pushing silhouette made an instant impact in culture, and, having been worn by many of the world’s most forward thinking tastemakers, continues to do so to this day. Now, as adidas and Yohji Yamamoto ring in 20 years of collaboration, the iconic sneaker makes its timely return.

With Y-3 looking back on key moments, designs, materials, and silhouettes from the brand’s history, the Y-3 QASA HIGH once again takes center stage. Instantly identifiable by its expressive EVA outsole, which borrows from adidas’ 90s Tubular running technology, the daring silhouette features a neoprene sock-like upper with stretch mesh, elasticated strapping, a leather toe-cap, and suede heel lining. The avant-garde take on a high top trainer is then completed with a Poron® performance sockliner for cushioning.

When adidas and Yohji Yamamoto first took to the runway at Paris Fashion week in October 2002 for the inaugural Y-3 collection, the brand with the Three Stripes and the avant-garde Japanese designer changed the worlds of fashion and sportswear. Over ten years later, in 2013, Y-3 introduced one of its most loved sneakers to date – the Y-3 QASA HIGH. Upon arrival, the boundary pushing silhouette made an instant impact in culture, and, having been worn by many of the world’s most forward thinking tastemakers, continues to do so to this day. Now, as adidas and Yohji Yamamoto ring in 20 years of collaboration, the iconic sneaker makes its timely return.

With Y-3 looking back on key moments, designs, materials, and silhouettes from the brand’s history, the Y-3 QASA HIGH once again takes center stage. Instantly identifiable by its expressive EVA outsole, which borrows from adidas’ 90s Tubular running technology, the daring silhouette features a neoprene sock-like upper with stretch mesh, elasticated strapping, a leather toe-cap, and suede heel lining. The avant-garde take on a high top trainer is then completed with a Poron® performance sockliner for cushioning.

More information:
adidas shoes
Source:

adidas AG

05.05.2022

adidas und Foot Locker, Inc. announce partnership for sports community and sneaker culture

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

Foot Locker will lead adidas' basketball offering, led by Fear of God founder and designer Jerry Lorenzo, spanning the lifestyle and performance categories, and develop exclusive positions in both areas. In addition, the collaboration will focus on key Originals franchises including NMD, Superstar and Stan Smith, and on the adidas influencer partnership portfolio. It will also include a prominent role for Foot Locker in the launch of adidas’ new Sportswear product division targeting the lifestyle consumer.

To execute the new plan, adidas will provide Foot Locker with a dedicated team to deliver an elevated consumer experience both in stores and online to help create demand and elevate the marketplace. This will involve partnership on product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend, and an elevated premium presence across Foot Locker’s entire portfolio of banners with a special focus on key cities and communities that the companies jointly serve. Lastly, to provide consumers with a seamless consumer journey, on and offline, both partners will increase their digital focus and accelerate the rollout of the adidas partner program at Foot Locker.

Source:

adidas AG

(c) Flocus ™
22.02.2022

Flocus ™ kapok nonwovens and fabrics for the leather goods and footwear

Flocus ™, the trademark for kapok fibers, offers a range of kapok textile materials such as fibers, yarns, textiles and nonwovens. The company presents the most performing and zero carbon footprint solutions based on Flocus™ kapok available for the leather goods industry, a sector that is making an important transition to sustainability in terms of processing and raw materials.

As for nonwoven, some of their most used products in the world of leatherware are:

Flocus ™, the trademark for kapok fibers, offers a range of kapok textile materials such as fibers, yarns, textiles and nonwovens. The company presents the most performing and zero carbon footprint solutions based on Flocus™ kapok available for the leather goods industry, a sector that is making an important transition to sustainability in terms of processing and raw materials.

As for nonwoven, some of their most used products in the world of leatherware are:

  • Maliwatt - 50% Kapok, 50% PLA (based on corn), a 100% biodegradable non-woven which can be used in the shoe sole. Maliwatt can be thermopressed/heat press and turned into a paper/cardboard type and lightweight structure. It is the perfect material for sneakers, casual and active shoes thanks to its quick dry, antibacterial, hydrophobic, hypoallergenic, Insulation properties. Other frequent applications are in the field of automotive, construction and car panels, sound absorption and acoustics panels and geo textiles.
  • HDE /Hydroentanglement - 50% Kapok, 50% Organic cotton. It is a 100% natural and biodegradable material that can be used in the shoe production as a sole, intersole or as a padding for shoes and bags. Thanks to its termoregulating, lightweight, hypoallergenic, thermoconductivity, insulation, soft touch, hydrophobic, anti-moth anti mite properties, it is used for a large range of applications. It is popular in the apparel world as a cruelty free filling for winter jackets, replacing duck down, and in the home industry ad a stuffing for mattresses, duvets, furniture, sleeping bags.

The offer for the leather goods industry includes also Flocus™ kapok-based fabrics in different blends and weights: linings, coatings, fabric inserts, accessories, components rich in performance and style. For example, kapok and organic cotton with GOTS certification, kapok with Tencel and recycled polyester (Repreve), kapok with linen, organic cotton and a small percentage of Spandex.

These materials were presented at the September 2021 edition of Lineapelle in the exhibition "A New point of materials", dedicated to eco-responsible innovations in terms of technologies, applications, materials and machines.

Source:

Flocus

(c) adidas
28.01.2022

adidas and IVY PARK announce IVY HEART, a capsule collection

adidas and IVY PARK CEO Beyoncé announce IVY HEART, a new capsule collection inspired by love , just in time for Valentine’s Day, from the ongoing adidas x IVY PARK creative partnership.

As with previous adidas x IVY PARK offerings, this latest collection features distinct looks with inclusive and in gender-neutral sizing in fashion styles, performance gear, footwear, and accessories. The line is available online at adidas.com on February 9th and February 10th in selection stores globally.

adidas and IVY PARK CEO Beyoncé announce IVY HEART, a new capsule collection inspired by love , just in time for Valentine’s Day, from the ongoing adidas x IVY PARK creative partnership.

As with previous adidas x IVY PARK offerings, this latest collection features distinct looks with inclusive and in gender-neutral sizing in fashion styles, performance gear, footwear, and accessories. The line is available online at adidas.com on February 9th and February 10th in selection stores globally.

The Campaign
The campaign focuses on the guiding thematic color behind the collection. In the Western world, red is commonly associated with love , romance and sensuality. While in the East, red is attributed to good fortune and joy. Wherever you are, it’s clear that this color represents positivity. The concept is centered around bringing people together from all different backgrounds through this one color that’s sentimental to so many. This theme is illustrated through enhanced lighting, bold yet minimal production design, elevated styling and most importantly the international cast. Cultural cues from specific iconography and symbols are explored in visual motifs with sensitivity and intention. IVY PARK pays homage to various cultures inspired by this color, incorporating red through a futuristic yet authentic lens.

The Collection
No matter how you define it, love - most importantly love of one’s self - is at the core of IVY PARK ’s newest drop. Bold and sexy looks are an integral part of IVY HEART, which is aptly decked out in a spectrum of vibrant reds, playful pinks, and nuanced neutrals. In colors that include Candy Paint (Shock Pink), Lipstick Smudge (Red), Raspberry Beret (Power Red), Red, Red Whine (Cherry Wood) and Cheeks (Off-White), the line is punctuated by tactile materials like velour, ribbed knit, and faux latex.  IVY PARK ’s latest collaboration with adidas is further complemented by performance fabrics and graphic prints, allowing ample designs to mix-and-match from work out to night out.

The capsule collection’s design touchpoints are rooted in Beyoncé’s love of athleticism and fashion, merged with adidas’ performance and innovation. The references culminate in a collection of silhouettes that are sporty, stylish, and above all, unique. Conceived around three pillars of foundation, active, and fashion, IVY PARK ’s latest collection is highlighted by the Velour Dress and Tracksuit, Faux Latex Puffer, Pique Jumpsuit and Sequin Duster. Accessories include a 5-Panel Hat, a clutch and a Heart-Lip Belt Bag.

Footwear consists of both on-the-court and off-duty models.  The range is highlighted by a new iteration of the classic Stan Smith sneaker in Cheeks (Off-White), with a rubber dipped midsole.  Additionally, the collection introduces a new silhouette, the IVP Superstar Plim, a mule style shoe inspired by the iconic adidas Superstar in Cheeks (Off-White).  The line also features a new colorway of the IVP Savage sneaker in Cheeks (Off-White), a IVP swim slide in Lipstick Smudge (Red) and the Ultra boost in Candy Paint (Shock Pink).

More information:
adidas clothing footwear Sportswear
Source:

adidas

Philipp Kassel präsentiert limitierte Sneaker-Modelle im exklusiven 7 Perplex Pop-up-Store © 7 Perplex
7 Perplex Pop-up Store im KaDeWe
27.11.2020

Die seltensten Sneaker der Welt im KaDeWe

  • Philipp Kassel präsentiert limitierte Sneaker-Modelle im exklusiven 7 Perplex Pop-up-Store

Kanye West, Travis Scott, Virgil Abloh – nur einige namhafte Stars, die selbst die absoluten Sneaker-Enthusiasten sind und für Streetstyle-Brands wie Adidas und Nike besondere Designer-Kollaborationen entworfen haben. Dazu gehören heiß begehrte, schon lange ausverkaufte Sneaker-Modelle wie der Yeezy Boost sowie Nike-Kollaborationen mit Dior, Off-White, Travis Scott oder der Nike Air Jordan. Diese und zahlreiche weitere limitierte Sneaker bietet Philipp Kassel ab heute bis zum 9. Januar 2021 exklusiv im Pop-up-Store 7 Perplex im ersten Obergeschoss des KaDeWe an.

  • Philipp Kassel präsentiert limitierte Sneaker-Modelle im exklusiven 7 Perplex Pop-up-Store

Kanye West, Travis Scott, Virgil Abloh – nur einige namhafte Stars, die selbst die absoluten Sneaker-Enthusiasten sind und für Streetstyle-Brands wie Adidas und Nike besondere Designer-Kollaborationen entworfen haben. Dazu gehören heiß begehrte, schon lange ausverkaufte Sneaker-Modelle wie der Yeezy Boost sowie Nike-Kollaborationen mit Dior, Off-White, Travis Scott oder der Nike Air Jordan. Diese und zahlreiche weitere limitierte Sneaker bietet Philipp Kassel ab heute bis zum 9. Januar 2021 exklusiv im Pop-up-Store 7 Perplex im ersten Obergeschoss des KaDeWe an.

„Manche kaufen teure Autos, Uhren, Gemälde oder Weine – und manche kaufen sich eben einen Air Dior Jordan für 20.000 Euro“, sagt Philipp Kassel, der sich vor drei Jahren mit seinem innovativen Geschäftsmodell selbstständig gemacht hat. Der studierte Betriebswissenschaftler hat seine Nische gefunden: Limitierte Sneaker-Modelle und namhafte Marken-Kollaborationen. Die Sneaker, die er auf zahlreichen Pop-up- und Shop-in-Shop-Flächen anbietet, gehören zu den absoluten Raritäten in Kennerkreisen und sind innerhalb weniger Minuten nach Release überall restlos ausverkauft. Danach werden sie zu deutlich höheren Preisen auf dem Zweitmarkt gehandelt. Dank zahlreicher Vertriebskontakte kann der 26-Jährige die Modelle auch nach Launch und direktem Ausverkauf exklusiv anbieten.

„Als internationale Department Stores haben unsere Häuser - das Alsterhaus in Hamburg, das KaDeWe in Berlin und der Oberpollinger in München - einen sehr hohen Anspruch und wir möchten unsere Gäste immer wieder aufs Neue mit einem besonderen Sortiment und perfektem Service begeistern. Das außergewöhnliche Spektrum von 7 Perplex an coolen und im Markt stark limitierten Sneakern passt perfekt zur KaDeWe Group und bestätigt unsere Stores einmal mehr als einmalige Destinationen, wenn es um Fashion und Lifestyle geht“, so Torsten Stiewe, Head of Buying Men’s & Urban Sport von The KaDeWe Group.

Der Reseller, dem die Promis vertrauen
Fußball-Weltmeister Christoph Kramer, Pop-Sänger Mike Singer oder die Rapper KayOne und Fler – das sind neben zahlreichen weiteren Promis und Influencern nur einige prominente Referenzen, die beim Schuhkauf auf den Sneaker-Experten Philipp Kassel setzen. Zu den zufriedenen Käufern bei der Pop-up Premiere im Sommer 2020 im KaDeWe gehörten Hollywood-Schauspieler Yahya Abdul-Mateen, Sängerin Kim Gloss sowie Rapper Kontra K. Alle Modelle werden professionell durch detaillierte Echtheitsprüfungen authentifiziert.

2021 – die Sneaker-Story geht weiter
Für 2021 sind zahlreiche, weitere Pop-up-Flächen in Kooperation mit dem KaDeWe sowie Breuninger geplant. „7 Perplex ist ein Business-Modell, das insbesondere offline funktioniert. Der Kauf von limitierten Sneakern wird besonders in einem luxuriösen Markenumfeld wie im KaDeWe oder bei Breuninger zu einer Experience“, sagt Philipp Kassel. Aus diesem Grund verbindet 7 Perplex auch in Zukunft stationären Einzelhandel mit Online-Experience sowie -Service und liefert Sneaker Addicts auch im nächsten Jahr die begehrtesten Sneaker der Welt – ob aus dem Online-Shop oder dem Pop-up-Store.

Source:

PR + Presseagentur textschwester

 TOPIC OF THE SEASON: Responsible Future (c) Premium Exhibitions GmbH
Alina Hahn, Marie Sandmann, Maren Wiebus, Damien Winpenny, Marie-Luise Patzelt
21.11.2019

TOPIC OF THE SEASON: Responsible Future

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

Source:

Premium Exhibitions GmbH

Bally (c) Bally
02.08.2019

Bally lanciert den Champion Sneaker als Limited Edition

Der Bally Champion Sneaker kommt im August als Neuinterpretation mit limitierter Auflage weltweit in die Stores. Mit einer begrenzten Anzahl von 1.851 Sneakern feiert Bally das Gründungsjahr der Traditionsmarke. Die exklusive Kapselkollektion zeichnet sich durch die außergewöhnliche Farbkombination von fluorgelben und schwarzen Details aus und zeigt eine moderne Version des sportiven Kultsneakers.

Erstmals wurde der Champion Sneaker in den 1990er Jahren gelauncht und entwickelte sich rasch zum Favoriten der beiden Schweizer Tennisstars Jakob Hlasek und Marc Rosset. Aus weichem Kalbsleder gefertigt und mit robuster Textur verarbeitet, bietet der Schuh ultimativen Komfort und liefert durch seinen funktionalen Aufbau maximale Stabilität.

Der Bally Champion Sneaker kommt im August als Neuinterpretation mit limitierter Auflage weltweit in die Stores. Mit einer begrenzten Anzahl von 1.851 Sneakern feiert Bally das Gründungsjahr der Traditionsmarke. Die exklusive Kapselkollektion zeichnet sich durch die außergewöhnliche Farbkombination von fluorgelben und schwarzen Details aus und zeigt eine moderne Version des sportiven Kultsneakers.

Erstmals wurde der Champion Sneaker in den 1990er Jahren gelauncht und entwickelte sich rasch zum Favoriten der beiden Schweizer Tennisstars Jakob Hlasek und Marc Rosset. Aus weichem Kalbsleder gefertigt und mit robuster Textur verarbeitet, bietet der Schuh ultimativen Komfort und liefert durch seinen funktionalen Aufbau maximale Stabilität.

More information:
Bally Sneaker
Source:

NETWORK PUBLIC RELATIONS GMBH

(c) SEEK
01.07.2019

SEEK and One Warm Winter initiate a second donation campaign for the homeless

In January, the SEEK-team called on its exhibitors to donate pieces from their previous seasons’ collections and, together with One Warm Winter, used these donations to make up the first Goodie Bags for the homeless. For the summer Fashion Week it’s now all about trainers and the GIVE BAG initiative.

To help the campaign circulate in even bigger circles, the charity crew has been expanded to include four sneaker stores located across Germany. Hand on sneaker-loving heart: how many pairs does almost every sneaker fan have that could be put to better use on the streets rather than sitting gathering dust in a wardrobe? Acribik in Cologne, Allike in Hamburg, Overkill in Berlin and TINT in Munich: from 26 June to 16 July all these four stores are offering sneaker wearers the chance to give this or that pair of trainers their freedom, and therefore ensure that they will be worn by someone who really needs them.

In January, the SEEK-team called on its exhibitors to donate pieces from their previous seasons’ collections and, together with One Warm Winter, used these donations to make up the first Goodie Bags for the homeless. For the summer Fashion Week it’s now all about trainers and the GIVE BAG initiative.

To help the campaign circulate in even bigger circles, the charity crew has been expanded to include four sneaker stores located across Germany. Hand on sneaker-loving heart: how many pairs does almost every sneaker fan have that could be put to better use on the streets rather than sitting gathering dust in a wardrobe? Acribik in Cologne, Allike in Hamburg, Overkill in Berlin and TINT in Munich: from 26 June to 16 July all these four stores are offering sneaker wearers the chance to give this or that pair of trainers their freedom, and therefore ensure that they will be worn by someone who really needs them.

Source:

SEEK

(c) Carys Huws at SEEK
09.04.2019

"IF YOU'RE STUCK IN THE PAST YOU WON’T CREATE A GOOD FUTURE”

Anita Tillmann on the new season, new topics and a new generation.

“We’re feeling a special vibe in Berlin at the moment. The new generation is cool, fresh, engaged. Despite the fact that we, in our 40s, 50s and up, wear the same sneakers and almost the same look as our children, it's a long time since we topped the cool list. We need the young crowd, these stars of tomorrow, their style, their ideas and their unconventional and open ways of thinking. Everyone should come to Berlin to meet them, listen to them, or at least watch them. If you only look to the past you won't create a good future.”

CRAFTING STORIES.
“Berlin feels reckless, flexible, sometimes wonderfully aimless, unconstrained and unpredictable, which gives my creativity a huge boost. I am fascinated by always meeting people from all over the world who have chosen to make Berlin their base so that they can be free and creative, because Berlin offers the space to do that – whether in a studio, or at WeWork or Berghain.”

Anita Tillmann on the new season, new topics and a new generation.

“We’re feeling a special vibe in Berlin at the moment. The new generation is cool, fresh, engaged. Despite the fact that we, in our 40s, 50s and up, wear the same sneakers and almost the same look as our children, it's a long time since we topped the cool list. We need the young crowd, these stars of tomorrow, their style, their ideas and their unconventional and open ways of thinking. Everyone should come to Berlin to meet them, listen to them, or at least watch them. If you only look to the past you won't create a good future.”

CRAFTING STORIES.
“Berlin feels reckless, flexible, sometimes wonderfully aimless, unconstrained and unpredictable, which gives my creativity a huge boost. I am fascinated by always meeting people from all over the world who have chosen to make Berlin their base so that they can be free and creative, because Berlin offers the space to do that – whether in a studio, or at WeWork or Berghain.”

CHANGING STORIES.
“Only 9 per cent of the 9.1 billion tonnes of waste plastic that accumulates around the world was recycled and 12 per cent was incinerated. We give talks daily on the theme of avoiding plastic and we are working with the City of Berlin on concepts for a plastic-free Fashion Week. Only together can we shake things up.”

TELLING STORIES.
“Emotionalisation begins at the trade show stand rather than in-store. If the sparks don't fly at the trade show it will be tricky to tell the brand story or implement the presentation of the brands across the sales areas. Firstly, the aim is to use key looks and storytelling to capture buyers’ attention and make statements. We are working together with the brands on showcasing differentiating factors and genuinely presenting something new. Secondly, we recommend bringing young sales staff along to Berlin as well, to internalise this dynamic as well as the brand stories; and to then make these stories come alive for end consumers across the sales areas.”

 

 

 

More information:
PREMIUM GROUP
Source:

PREMIUM GROUP

Felix von Jascheroff Puttkammer Handels GmbH & Co. KG
Felix von Jascheroff
15.08.2017

GZSZ-Star Felix von Jascheroff wird Markenbotschafter von PHINOMEM

Der Schauspieler Felix von Jascheroff wird die deutschen Modemarke PHINOMEN ab sofort als Markenbotschafter repräsentieren. Der mehrfach ausgezeichnete GZSZ-Star wird in die Kampagnen zum Start der neuen Kollektion von PHINOMEN eingebunden. Felix von Jascheroff repräsentiert mit seiner ausgesprochen sympathischen Persönlichkeit perfekt das ausgeprägte Trendbewusstsein der Lifestyle-orientierten Community. Das PHINOMEN Team rund um den Gründer Philipp Puttkammer freut sich darauf, gemeinsam mit dem Schauspieler die neuen Sneaker und Textilien zu präsentieren. Die Shooting-Story bis hin zu den PHINOMEN-Lieblingstücken von Felix von Jascheroff finden Fans unter www.phinomen.com 

Der Schauspieler Felix von Jascheroff wird die deutschen Modemarke PHINOMEN ab sofort als Markenbotschafter repräsentieren. Der mehrfach ausgezeichnete GZSZ-Star wird in die Kampagnen zum Start der neuen Kollektion von PHINOMEN eingebunden. Felix von Jascheroff repräsentiert mit seiner ausgesprochen sympathischen Persönlichkeit perfekt das ausgeprägte Trendbewusstsein der Lifestyle-orientierten Community. Das PHINOMEN Team rund um den Gründer Philipp Puttkammer freut sich darauf, gemeinsam mit dem Schauspieler die neuen Sneaker und Textilien zu präsentieren. Die Shooting-Story bis hin zu den PHINOMEN-Lieblingstücken von Felix von Jascheroff finden Fans unter www.phinomen.com 

PHINOMEN Gründer und Head of Design Philipp Puttkammer: „Wir sind sehr begeistert, dass wir Felix heute endlich als Markenbotschafter vorstellen dürfen. Wie viele von Instagram und Co. wissen, ist er seit Längerem schon ein Freund der PHINOMEN-Sneaker. Wir hatten ein unheimlich tolles Shooting in Berlin und freuen uns, die Kampagnenfotos nun für jeden zugänglich zu machen. Felix passt ideal zu unserer Marke und repräsentiert 1-zu-1 unsere Werte – einzigartig, sympathisch, lebensecht und positiv verrückt!“

Felix von Jascheroff ist absoluter Sneaker-Fan und schätzt an PHINOMEN nicht nur das Trendsetting: „Den richtigen Style zu jedem Anlass zu finden ist gar nicht so einfach. Mit PHINOMEN Sneaker macht man nie etwas falsch. Man kann sie sogar zum Anzug tragen und es sieht immer noch top gekleidet aus. Die Hoodies, Shirts und Caps sind eine perfekte Abrundung für das daily outfit. Ich freue mich sehr mit PHINOMEN zusammen arbeiten zu dürfen. Es gibt leider immer weniger Brands, die in Europa produzieren lassen - und dies auch noch bei handgefertigten Produkten. Ich kann nur sagen: top Qualität, top Marke!"

 

Source:

Puttkammer Handels GmbH & Co. KG