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25.11.2019

The Premium Group sets the dates for next summer

PREMIUM and SEEK, Europe’s most powerful fashion trade shows for contemporary fashion, plus the FASHIONTECH Berlin and FASHIONTECH Studio innovation events, will be held from Tuesday 30 June to Thursday 2 July 2020. 

The summer editions will take place at the familiar event locations: STATION Berlin (PREMIUM) and ARENA Berlin (SEEK). As per in January, FASHIONTECH’s popular live talks, panel discussions and masterclasses will be held in close proximity to the trade shows so that visitors can access them without having to travel far. 

PREMIUM and SEEK, Europe’s most powerful fashion trade shows for contemporary fashion, plus the FASHIONTECH Berlin and FASHIONTECH Studio innovation events, will be held from Tuesday 30 June to Thursday 2 July 2020. 

The summer editions will take place at the familiar event locations: STATION Berlin (PREMIUM) and ARENA Berlin (SEEK). As per in January, FASHIONTECH’s popular live talks, panel discussions and masterclasses will be held in close proximity to the trade shows so that visitors can access them without having to travel far. 

Source:

Premium Exhibitions GmbH

Felix Engelmann (Haptiques) & Andreas Murkudis (c) Premium Group
29.05.2019

SEEK: building on the TRADE UNION concept for July

Following its successful beginnings in summer 2018 and its expansion in January 2019, TRADE UNION will be developed yet further as a dedicated space for selected brands and agencies.
 

Following its successful beginnings in summer 2018 and its expansion in January 2019, TRADE UNION will be developed yet further as a dedicated space for selected brands and agencies.
 
“TRADE UNION is very close to our hearts,” explains SEEK Director Maren Wiebus. “Being able to work together to fill a space with life, interact with customers and products, and tell authentic stories in a laid-back, relaxing atmosphere – this open-minded, collaborative approach is ultra-modern and of the minute in its simplicity. We are all in the same big boat and can consider ourselves lucky that colleagues and customers are and have become friends. Together, we can achieve a lot this way.”

It has always been integral to SEEK’s DNA to continually work with partners and friends to develop new concepts that are perfectly suited to the demands of the market. The carefully curated setting of TRADE UNION, featuring brands such as Eat Dust, Porter-Yoshida & Co and Knickerbocker, is especially popular with the top buyers.
 
Felix Engelmann has supported the concept right from the off through his marketing agency Haptiques, and is full of passion and on board again with the concept this season.
“The TRADE UNION concept really came off for us in January. We worked well with our partners; the vibe was positive and nicely relaxed. I’m expecting the atmosphere in the summer to be just as fantastic and I’m sure it’ll be a good occasion with friends, partners and employees.”
 
In July, buyers can look forward to an expanded portfolio including Red Wing Shoes, a brand from Minnesota. European Marketing Manager Rik van Dijk comments:
“We can't wait to attend the inspiring setting, because our buyers really feel at home there. We need a location where you can take a step back, find a quiet place to sit and talk to everyone. The extra space at the TRADE UNION guarantees this. We’ve only heard good things from friendly brands and we’re really looking forward to the trade show.”

More information:
SEEK, Fashion Week SEEK
Source:

Premium Group

(c) PREMIUM Group
16.01.2019

Recap of the 9th edition of #fashiontech Berlin

HOW TO TRANSFORM YOUR ORGANISATION
The #FASHIONTECH BERLIN conference is Europe’s leading C-level tech conference for the fashion industry. On the morning of 15 January 2019, Anita Tillmann, Managing Partner Premium Group, Michael Stracke, Chief Business Development Officer and Ole Tillmann, Founder & CEO Peak, welcomed the auditorium at Kraftwerk to the ninth edition of #FASHIONTECH BERLIN.
 

HOW TO TRANSFORM YOUR ORGANISATION
The #FASHIONTECH BERLIN conference is Europe’s leading C-level tech conference for the fashion industry. On the morning of 15 January 2019, Anita Tillmann, Managing Partner Premium Group, Michael Stracke, Chief Business Development Officer and Ole Tillmann, Founder & CEO Peak, welcomed the auditorium at Kraftwerk to the ninth edition of #FASHIONTECH BERLIN.
 
Stracke says, “We are extremely pleased with this year’s edition of #FASHIONTECH BERLIN. Our thanks must once again go to our high-calibre international speakers and partners without whom this continuous growth wouldn’t be possible. We are unique in Europe at this level, which is also apparent from the consistently positive feedback from participants during and after the conference. Among other things, we have increased the exhibition space by 300% and we have had even more interactive workshops and masterclasses going on for those attending, to ensure knowledge transfer. The slightly modified concept – #LISTEN!, #LEARN!, #EXPERIENCE! and #BUSINESS! – was very well received, as we want to do justice to the individual needs of all participants.”
 
“It was especially gratifying this year to experience the positive atmosphere on site and to ascertain that the topic of digital transformation has finally grown in importance for the fashion industry too, which was also evident in the renewed increase in and international character of the visitor numbers. Digitalisation is fun of course, and you can achieve much more in a short space of time than was possible previously; and respond to customers’ needs much more strongly and in a more targeted way.”
 
The goal of the conference is for everybody who faces digital disruption to walk away with inspiration and hands-on advice to be able to get started or continue their own digital transformation and get ready for the future. Learn from leaders and innovators from other industries to be among the first in the fashion industry to implement innovation.

 

More information:
FASHIONTECH
Source:

PREMIUM Exhibitions GmbH

PREMIUM and ECOALF are taking steps towards sustainability. (c) Premium Group
Javier Goyeneche, President and Founder of ECOALF.
17.12.2018

PREMIUM and ECOALF are taking steps towards sustainability

  • STOP TALKING. START ACTING.
  • Climate change is real. And so is the responsibility of every human being to help in reducing waste.

We no longer want to talk about sustainability, we want to act. For January, PREMIUM is partnering with Spanish fashion label and sustainable clothing pioneer ECOALF. The brand will present its lifelong mission and latest collection in a dedicated space as well as an art installation together with conceptual artist Juan Garaizabal.

  • STOP TALKING. START ACTING.
  • Climate change is real. And so is the responsibility of every human being to help in reducing waste.

We no longer want to talk about sustainability, we want to act. For January, PREMIUM is partnering with Spanish fashion label and sustainable clothing pioneer ECOALF. The brand will present its lifelong mission and latest collection in a dedicated space as well as an art installation together with conceptual artist Juan Garaizabal.

"2019 is all about digital first and an active debate about social and environmental issues. Transparency and sustainability are key words. By reducing plastic waste on all our shows, teaming up with ECOALF and giving this wonderful brand dedicated space and time for spreading their message, we are taking steps into right direction. Every little action counts. We should talk about the things we do more instead of talking about what we are not doing. We all need to wake up. Now.” – Anita Tillmann, CEO PREMIUM Group

ECOALF creates high-quality garments using recycled materials collected from the bottom of our oceans. Commitment, sustainability and innovation are at the core of everything the company does, resulting in both conscious and stylish urban, adventure, knitwear and activewear pieces.   
 
“I love collaborating with people that also believe we have the opportunity to change the world for the better. It’s no longer about what you do, but how you do it. It is important to stand up for what you believe in, because fashion cannot just be about looking good.” – Javier Goyeneche, President and Founder of ECOALF. 

On Wednesday, January 16th, at 10am and 2pm, Goyeneche will present his brand’s values, philosophy and way of working on the experience floor of SHOW&ORDER X PREMIUM at Kühlhaus, right next to the STATION area. Show visitors, media and other exhibitors are invited to listen, learn and discuss.   
 
The art piece in partnership with Garaizabal unveiled at PREMIUM on January 15th is filled with waste to portray our everyday reality, and purposefully interactive so that visitors can throw their own trash inside the installation. The aim is to educate about correct waste disposal and show that every individual’s decision matters: Stop, Think, Act.

Photo: (c) Premium Group Berlin
09.07.2018

The Art of connecting the fashion industry

"The atmosphere at all four shows and also the #FASHIONTECH BERLIN Conference was more successful than last summer. The exhibitors repeatedly praised the range of visitors – international buyers, well-founded fashion experts, people that love experiencing new trends and with a high level of awareness for our beautiful world. All of them took the chance to exchange and get inspired by the shows and events. Our strength is the concept of creating content, commerce and community – we connect the right people at the right time and at the right touchpoints.

"The atmosphere at all four shows and also the #FASHIONTECH BERLIN Conference was more successful than last summer. The exhibitors repeatedly praised the range of visitors – international buyers, well-founded fashion experts, people that love experiencing new trends and with a high level of awareness for our beautiful world. All of them took the chance to exchange and get inspired by the shows and events. Our strength is the concept of creating content, commerce and community – we connect the right people at the right time and at the right touchpoints. The entire network benefits from that. Furthermore the new digital b2b platform veee.com was featured on the PREMIUM and SEEK and received a very positive feedback."
– Anita Tillmann, Managing Partner PREMIUM GROUP

On three days the PREMIUM GROUP once again showed and linked the most important international brands with buyers, influencers and other media representatives. Outcome: The real face-to-face exchange 2.0 is and remains important.
 
A total of 1,038 brands exhibited on the four formats. On top the #FASHIONTECH BERLIN offered the group's extensive and varied program as a conference. In addition to networking and trend scouting, the main focus was also on points of experience – an important aspect for the fashion industry, to which the PREMIUM GROUP increasingly relies. The halls of STATION Berlin, the Kühlhaus and the Arena Berlin were filled accordingly throughout the three days. The terrific summer weather contributed to the constantly positive atmosphere and invited all guests to enjoy all outdoor offers.

 

Source:

Premium Group Berlin

Logo PREMIUM GROUP (c) PREMIUM GROUP
Logo PREMIUM GROUP
24.01.2018

PREMIUM GROUP – Final Report 

Die PREMIUM GROUP ist Veranstalter der internationalen Modemessen PREMIUM, SHOW&ORDER, SEEK, BRIGHT und PREMIUM ORDER MUNICH sowie der Innovationskonferenz FASHIONTECH. Mit diesen Events positioniert sich die PREMIUM GROUP als führender Veranstalter und als Innovationsspitze innerhalb der europäischen Messelandschaft.

Die PREMIUM GROUP ist Veranstalter der internationalen Modemessen PREMIUM, SHOW&ORDER, SEEK, BRIGHT und PREMIUM ORDER MUNICH sowie der Innovationskonferenz FASHIONTECH. Mit diesen Events positioniert sich die PREMIUM GROUP als führender Veranstalter und als Innovationsspitze innerhalb der europäischen Messelandschaft.

­„Das war ein guter Saisonstart für uns. Alle Messeformate und Events sind sehr gut besprochen und besucht worden. Die Zusammenlegung von PREMIUM und SHOW&ORDER war richtig und wichtig. Der Fokus auf die Experiences, die auf allen Plattformen umgesetzt wurden, kam sehr gut an. Viele Brands haben richtigerweise in den Standbau und in das Storytelling investiert, um ihre Marken und Kollektionen zu emotionalisieren, und davon vor Ort profitiert. Die SEEK wurde unterm Strich als die coolste Plattform bewertet, die den Zeitgeist am treffendsten abbildet. Die Stimmung war aufgeladen, der Style der Community progressiv und jung, Berlin-like. Auffallend jung ist auch die neue Generation der Besucher in der Arena. Was uns freut, ist der Erfolg des European Skateboard Awards mit der BRIGHT, moderiert von der amerikanischen YouTube-Ikone Gary Rogers (Skateline). Das Publikum kam aus der ganzen Welt und den Brandaward hat dieses Mal Palace gewonnen – mit Abstand eine der gefragtesten Marken im Bereich Urban- und Streetwear. Wir blicken auf drei Tage erfolgreiches Messebusiness zurück und sind zufrieden mit der Frequenz und vor allem mit der Qualität der Besucher. Die Anzahl der Besucher lag etwas höher als in der Sommersaison und entspricht ungefähr der Anzahl der vergangenen Wintersaison. Auf allen Events liegt der Fokus nach wie vor auf Business, Community, Kommunikation, Emotion und Inspiration. 

Das geballte Angebot lieferte den Retailern ideale Voraussetzungen, die Trends, die wir in den verschiedenen Hallen definieren, zu sichten und für ihre Sortimente zu ordern. 
Mit dem Umzug ins Kraftwerk und der Partnerschaft mit der Messe Frankfurt wurde das erfolgreiche Konzept der FASHIONTECH mit der FASHIONSUSTAIN um einen weiteren Tag ergänzt. An beiden Tagen war die Konferenz ganztägig voll besetzt. Damit hat sich das Kraftwerk als Innovation & Future Hub während der Fashion Week etabliert.“

Source:

PREMIUM Exhibitions GmbH