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Loke Jacket Foto (c) Helly Hansen
23.04.2025

Loke Jacket: Helly Hansen präsentiert eine Jacke für alle und alles

Die Berge sind für alle da – und die Loke Jacket von Helly Hansen wurde entwickelt, um allen die Möglichkeit zu geben, sich in den Bergen sicher und wohlzufühlen. Sie schützt, ohne einzuengen. Sie passt, ohne sich anzupassen. Und sie macht Lust aufs Losgehen. Ganz egal, wie das Ziel aussieht. Und ganz egal, ob das Wetter mitspielt.
 
Seit der Markteinführung 2014 ist die Loke Jacket aus der Verglas-Kollektion ein Bestseller der Helly Hansen Outdoor-Kollektion. Sie überzeugt durch Funktionalität, Vielseitigkeit und nicht zuletzt durch einen überragenden Preispunkt. Zum Start in die aktuelle Bergsaison wurde sie nun komplett überarbeitet. Ob groß oder klein, jung oder alt – und ganz gleich, welche Erfahrung und Körperform man mitbringt:  Die Loke Jacket schützt zuverlässig vor Wind und Wetter und bietet ausreichend Flexibilität, um sich jeder Bewegung anzupassen. Sie bleibt leicht und komprimierbar, sodass sie in jedem Rucksack Platz findet. Die Belüftung unter den Armen und die verstellbare Kapuze bieten Komfort bei unterschiedlichsten Bedingungen.
 

Die Berge sind für alle da – und die Loke Jacket von Helly Hansen wurde entwickelt, um allen die Möglichkeit zu geben, sich in den Bergen sicher und wohlzufühlen. Sie schützt, ohne einzuengen. Sie passt, ohne sich anzupassen. Und sie macht Lust aufs Losgehen. Ganz egal, wie das Ziel aussieht. Und ganz egal, ob das Wetter mitspielt.
 
Seit der Markteinführung 2014 ist die Loke Jacket aus der Verglas-Kollektion ein Bestseller der Helly Hansen Outdoor-Kollektion. Sie überzeugt durch Funktionalität, Vielseitigkeit und nicht zuletzt durch einen überragenden Preispunkt. Zum Start in die aktuelle Bergsaison wurde sie nun komplett überarbeitet. Ob groß oder klein, jung oder alt – und ganz gleich, welche Erfahrung und Körperform man mitbringt:  Die Loke Jacket schützt zuverlässig vor Wind und Wetter und bietet ausreichend Flexibilität, um sich jeder Bewegung anzupassen. Sie bleibt leicht und komprimierbar, sodass sie in jedem Rucksack Platz findet. Die Belüftung unter den Armen und die verstellbare Kapuze bieten Komfort bei unterschiedlichsten Bedingungen.
 
Das Original wurde um moderne, fortschrittliche Technologien und Details ergänzt. Die Kombination aus 100 % recyceltem 40-Denier-Ripstop-Gewebe mit HELLY TECH® Performance in einer 2,5-lagigen Konstruktion hebt Wetterschutz und Performance auf ein neues Level. Um die empfindliche Membran zu schützen, wurde ein individueller Helly Hansen Schutzprint in das Design integriert. Für mehr Tragekomfort wurde die Passform verbessert.
 
Mit Blick auf maximale Langlebigkeit ließ sich das Designteam von Helly Hansens Segel-Kollektion inspirieren und integrierte einen Frontreißverschluss, der sich reparieren lässt – ein klares Plus für die Lebensdauer der Jacke. Auch der in die Kapuze eingenähte RECCO®-Reflektor ist eine Premiere in dieser Preiskategorie. Das System erleichtert es Rettern im Notfall, die Jacke und damit den Hilfebedürftigen auch in abgelegensten Gebieten zu finden.
 
"Das Update unserer beliebten Loke Jacket hat lange auf sich warten lassen", sagt Philip Tavell, Vice President of Outdoor bei Helly Hansen. "Diese Jacke ist das Herzstück unserer Outdoor-Kollektion. Da immer mehr Menschen abseits ausgetretener Pfade in der Natur unterwegs sind, wollten wir unbedingt ein RECCO®-System integrieren. Es ist uns gelungen. Das macht uns stolz, da das bei Bekleidung in dieser Preiskategorie nicht üblich ist. Die Loke Jacket ist somit einzigartig und noch vielseitiger als zuvor."

More information:
Outdoor Helly Hansen Loke Jacket outdoor apparel
Source:

Helly Hansen

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Photo Eastman
16.04.2025

Naia™ On The Move debuts at Functional Fabric Fair

Eastman Naia™ is participating at this spring’s Functional Fabric Fair in Portland, a leading expo for high-performance and sustainable textiles focusing on outdoor, lifestyle, and activewear textiles. The event offers an ideal platform to unveil Naia™ On The Move, the latest application for dynamic and urban living.

Naia™ On The Move marks the next evolution in Eastman’s Naia™ cellulosic fiber development. This new blending solution concept extends the outstanding properties of Naia™ Renew staple fiber and is designed for the light sports activities and urban lifestyle segments. Manufactured through Eastman’s molecular recycling technology, Naia™ Renew fiber incorporates 60% sustainably sourced wood pulp and 40% recycled waste materials via GRS-certified mass balance. This enables the creation of high-quality cellulose acetate fibers with a significantly reduced environmental impact.

Eastman Naia™ is participating at this spring’s Functional Fabric Fair in Portland, a leading expo for high-performance and sustainable textiles focusing on outdoor, lifestyle, and activewear textiles. The event offers an ideal platform to unveil Naia™ On The Move, the latest application for dynamic and urban living.

Naia™ On The Move marks the next evolution in Eastman’s Naia™ cellulosic fiber development. This new blending solution concept extends the outstanding properties of Naia™ Renew staple fiber and is designed for the light sports activities and urban lifestyle segments. Manufactured through Eastman’s molecular recycling technology, Naia™ Renew fiber incorporates 60% sustainably sourced wood pulp and 40% recycled waste materials via GRS-certified mass balance. This enables the creation of high-quality cellulose acetate fibers with a significantly reduced environmental impact.

Naia™ On The Move is an application designed for active, everyday wear, showcasing how Naia™ Renew staple fiber blends deliver next-to-skin comfort, breathability, and a soft hand feel, along with superior moisture management and quick-dry capability. Garments stay fresh throughout the day, holding their shape and resisting pilling even after repeated washes. In addition, the application supports consumers navigating urban environments where shifting temperatures, humidity, and active routines call for adaptable apparel solutions.

Third-party testing confirms Naia™ Renew staple fiber can manage moisture and reduce odor more effectively than polyester, and at lower blend ratios. Furthermore, it combines well with fibers such as wool and polyester to enhance overall comfort and wearing experience. This adaptability empowers designers to create collections that are effortlessly stylish, responsibly made and always on the move.

After premiering in Shanghai, Naia™ On The Move makes its official debut in Portlandti “Naia™ On The Move was born from a clear need in the market, for materials that move with the rhythm of people’s lives,” said Chad Doub, global segment leader of staple fibers for Eastman’s textiles division. “It responds to how people really live today, bringing together everyday comfort and technical performance that last throughout the day.”

Functional Fabric Fair is the perfect setting for visitors to experience Naia™ On The Move and the full Naia™ range. Attendees can visit Naia™ from Eastman at Booth 920 to discover certified fiber solutions that unite comfort, function, and a more sustainable future for textiles.

More information:
Eastman Naia™ Renew Functional Fabric Fair cellulosic fiber outdoor apparel
Source:

Eatsman

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stormST Photo (c) eVent® Fabrics
stormST
11.02.2025

stormST & windstormST: eVent Fabrics rename laminates

eVent® Fabrics, a global leader in waterproof/breathable and windproof fabric laminates, is continuing a brand evolution with the recent renaming their plant-based, ePTFE-free “BIO Waterproof” and “BIO Windproof” laminates to the new “stormST” and “windstormST” for the SS 2026 product season.

These name changes, along with eVent’s recently unveiled “defy the elements” tagline, are intended to strengthen and clarify eVent’s position as leading suppliers of sustainable, high-performance laminates to the outdoor, activewear, fashion, hunt, fish, golf, cycling, and footwear markets.

Starting in February 2025, eVent will cease promoting and supplying BIO branding assets, including for BIO footwear, which will also be stormST, and will work diligently with brand partners to ensure a smooth transition to the new stormST waterproof and windstormST windproof product names. eVent BIO apparel and footwear will be found in the market through the middle of 2026 in order to accommodate selling cycles and transition timelines.

eVent will introduce the stormST and windstormST to the materials sourcing industry at Performance Days in Munich this March.

eVent® Fabrics, a global leader in waterproof/breathable and windproof fabric laminates, is continuing a brand evolution with the recent renaming their plant-based, ePTFE-free “BIO Waterproof” and “BIO Windproof” laminates to the new “stormST” and “windstormST” for the SS 2026 product season.

These name changes, along with eVent’s recently unveiled “defy the elements” tagline, are intended to strengthen and clarify eVent’s position as leading suppliers of sustainable, high-performance laminates to the outdoor, activewear, fashion, hunt, fish, golf, cycling, and footwear markets.

Starting in February 2025, eVent will cease promoting and supplying BIO branding assets, including for BIO footwear, which will also be stormST, and will work diligently with brand partners to ensure a smooth transition to the new stormST waterproof and windstormST windproof product names. eVent BIO apparel and footwear will be found in the market through the middle of 2026 in order to accommodate selling cycles and transition timelines.

eVent will introduce the stormST and windstormST to the materials sourcing industry at Performance Days in Munich this March.

“We introduced eVent BIO in 2016, pre-COVID, and perhaps before the market was ready for it. With our increased focus in offering a variety of high-performance sustainable laminates, we felt that BIO might, at this point, be a bit confusing,” said Chad Kelly, President of eVent Fabrics. “We’ve noticed the term ‘bio’ showing up in a lot of marketing materials across consumer markets, and we felt its meaning had become diluted. Recognizing that this dilution could cause confusion for both brands and consumers, we opted to update our product names to create further differentiation. The new names, stormST and windstormST, are a more natural fit for our product architecture, better highlight the laminates’ weather protecting performance, and speak more strongly to our new tagline “defy the elements”.”

More information:
eVent® Fabrics laminates outdoor apparel Rebranding
Source:

eVent® Fabrics

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21.11.2024

Green Threads DPP Launches Process for Digital Product Passport Compliance

Green Threads DPP, the Hampshire-based supplier of Digital Product Passports (DPP) to the uniform, workwear, and outdoor apparel industries, is officially launching to help brands fight greenwashing, create value chain transparency, and stay ahead of pending EU Green Deal DPP mandates.

Working directly with universities, textile suppliers, brands, governmental agencies, and manufacturing facilities around the world, Green Threads will help companies quickly and effectively navigate the DPP landscape, engage consumers, and bring in the next era of product transparency.

By 2030, all apparel sold in the EU will require some form of DPP. Scannable at all points along the value chain, DPPs will come in the form of a QR code, RFID tag, or NFC chip. Anyone from brand representatives to compliance officers to consumers will soon have access to a wide range of product information at their fingertips, including a product’s origin, carbon footprint, water consumption, materials composition, credentials, and end of life considerations.

Green Threads DPP, the Hampshire-based supplier of Digital Product Passports (DPP) to the uniform, workwear, and outdoor apparel industries, is officially launching to help brands fight greenwashing, create value chain transparency, and stay ahead of pending EU Green Deal DPP mandates.

Working directly with universities, textile suppliers, brands, governmental agencies, and manufacturing facilities around the world, Green Threads will help companies quickly and effectively navigate the DPP landscape, engage consumers, and bring in the next era of product transparency.

By 2030, all apparel sold in the EU will require some form of DPP. Scannable at all points along the value chain, DPPs will come in the form of a QR code, RFID tag, or NFC chip. Anyone from brand representatives to compliance officers to consumers will soon have access to a wide range of product information at their fingertips, including a product’s origin, carbon footprint, water consumption, materials composition, credentials, and end of life considerations.

Once a brand’s supply chain has been audited and a range of DPP have been created for the garments being produced, Green Threads will actively identify areas for sustainability improvements and make recommendations through the use of tailored Carbon Reduction Plans which are designed to help factories and suppliers set and reach decarbonization goals.

The use of a DPP comes with several benefits:

  • Comply with Green Deal regulations for the sale of footwear and apparel in the EU
  • Eliminate Greenwashing
  • Set and communicate sustainability goals to buyers
  • Showcase Ethical and Sustainability credentials
  • Provides quantifiable / actionable data with which to make future sourcing decisions
  • Market brand messaging directly to the end consumer by creating another touch point for engagement.

Beyond simple compliance with EU regulations, anyone using DPPs will be able to showcase sustainability credentials, differentiate themselves from the competition, and incorporate next-level marketing directly to consumers, all while making “greenwashing” a thing of the past.

“Between pending regulations and concerns around greenwashing, brands have a lot to gain from adopting a Green Threads DPP solution,” said Iain Kettleband, CEO of Green Threads. “By working with our clients and partners, we audit and measure the various elements throughout the entire product journey, facilitating continuous improvement and accountability. We add value by empowering consumers and businesses through easy to access data by which to make informed buying decisions. Most critically our solution goes above and beyond legislation and delivers complete environmental supply chain transparency as well as a dynamic platform through which to showcase a wealth of information related to recycling, care instructions, corporate objectives and ethical certifications”.

More information:
Digital Product Passports Green Deal Green Threads DPP EU regulations
Source:

Green Threads DPP

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Source; Retviews study by Lectra
21.11.2024

Black Friday fashion trends: Insights from the new Retviews study by Lectra

  • Considering that 2024 summer discounts have increased compared to the previous year (+6%), even sharper price cuts are expected for Black Friday and Cyber Monday
  • Outerwear: the growing popularity of suede garments suggests that brands should focus their discounts on other outerwear, such as down jackets
  • Sneakers: basic and slim-fit models are selling out quickly, while those with a more structured fit are experiencing slower turnover

With Black Friday and Cyber Monday just around the corner, fashion brands are called upon to make conscious and targeted decisions to remain competitive during this peak season. In this context, Lectra, a leader in Industry 4.0 within the fashion, automotive and furniture sectors, leveraged real-time data from Retviews – its AI-powered solution for automated market intelligence to offer insights on increasing sales, reducing stocks and boosting profitability. These tips aim to guide brands in developing the most effective discount strategies based on key fashion trends for the year’s most popular shopping period.

  • Considering that 2024 summer discounts have increased compared to the previous year (+6%), even sharper price cuts are expected for Black Friday and Cyber Monday
  • Outerwear: the growing popularity of suede garments suggests that brands should focus their discounts on other outerwear, such as down jackets
  • Sneakers: basic and slim-fit models are selling out quickly, while those with a more structured fit are experiencing slower turnover

With Black Friday and Cyber Monday just around the corner, fashion brands are called upon to make conscious and targeted decisions to remain competitive during this peak season. In this context, Lectra, a leader in Industry 4.0 within the fashion, automotive and furniture sectors, leveraged real-time data from Retviews – its AI-powered solution for automated market intelligence to offer insights on increasing sales, reducing stocks and boosting profitability. These tips aim to guide brands in developing the most effective discount strategies based on key fashion trends for the year’s most popular shopping period.

Discounts: marked reductions are expected, but targeted at specific categories
For brands, preparing year-end discounts require careful planning to align with consumer preferences. The summer sales period, which represents the highest sales peak before winter promotions, serves as a valuable indicator. AI-based solutions, such as Retviews, are useful to identify and track items that only sell with discounts versus those with high sell-through rates and regular restocking. This allows brands to pinpoint when and where discounts are necessary, optimizing inventory and maximizing profitability.

In particular, Retviews data shows that summer discounts in Europe increased by 6% in 2024 compared to the previous year, suggesting even sharper price cuts for Black Friday and Cyber Monday.

In 2023 the average discount rate slightly decreased compared to 2022 (35% vs 37%); however, weaker summer sales this year indicate a greater quantity of products in stock, which may prompt brands to increase their reductions (following a trend that had already established itself in the United States in 2023, when discount rates had risen to 40%, compared to 37% in 2022).
Strategic and targeted price reductions, however, will help brands maintain margins while also meeting the demands from fashion enthusiasts. So, which product categories are likely to see the most significant discounts?
 
Autumn jackets: full price for suede outerwear, discounts on down jackets
In the autumn-winter season, outerwear is at the heart of collections, with this year's styles ranging from denim and leather to suede. Suede stands out as a premium, on-trend fabric with high consumer demand. For instance, in ZARA's latest collection, suede jackets quickly became bestsellers, with the brand’s blazers consistently selling out and being restocked, despite their premium pricing.
 
The popularity of suede highlights its potential as a full-price item, allowing brands to focus discounts on other pieces and prioritize full-price sales for trend-driven items. Classic and timeless styles continue to dominate, from tailored blazers to sophisticated silhouettes seen in prêt-à-porter, premium, and luxury collections. Meanwhile, down jackets, which are a key part of the Gorpcore trend, could now be considered a less promising investment for brands and may therefore see deeper discounts this Black Friday.

Sneakers: slim fits are bestsellers, while running shoes see lower demand
When it comes to sneakers, there has been a surge in popularity for classic, aerodynamic styles, with consumers gravitating towards slim and basic models inspired by Adidas classics such as Sambas, Gazelles, and Spezials. These slimmer, retro-inspired models are selling out quickly, while more structured sneakers appear to have slower turnover rates. According to Retviews data, retro and colorful sneakers have become bestsellers in brand collections from Adidas, Puma and Zara. On the other hand, bulkier, running-style sneakers are experiencing lower demand, with larger stock levels. Consequently, these items may be subject to special discounts.

More information:
Gorpcore outdoor apparel Black Friday fashion trend discount
Source:

Lectra

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The partners at the BioFibreLoop kick-off event. Photo: DITF
The partners at the BioFibreLoop kick-off event.
01.07.2024

BioFibreLoop has been started

The German Institutes of Textile and Fiber Research Denkendorf (DITF) are coordinating the research project, which is funded as part of the European Union's Horizon Europe research and innovation program. The aim of BioFibreLoop is to develop recyclable outdoor and work clothing made from renewable bio-based materials. The kick-off event took place in Denkendorf on June 26 and 27, 2024.

The textile industry is facing two challenges: on the one hand, production must become more sustainable and environmentally friendly and, on the other, consumers are expecting more and more smart functions from clothing.

In addition, the production of functional textiles often involves the use of chemicals that are harmful to the environment and health and make subsequent recycling more difficult.

Intelligent innovations must therefore ensure that harmful chemicals are replaced, water is saved and more durable, recyclable bio-based materials are used, thereby reducing the usually considerable carbon footprint of textile products. Digitalized processes are intended to ensure greater efficiency and a closed cycle.

The German Institutes of Textile and Fiber Research Denkendorf (DITF) are coordinating the research project, which is funded as part of the European Union's Horizon Europe research and innovation program. The aim of BioFibreLoop is to develop recyclable outdoor and work clothing made from renewable bio-based materials. The kick-off event took place in Denkendorf on June 26 and 27, 2024.

The textile industry is facing two challenges: on the one hand, production must become more sustainable and environmentally friendly and, on the other, consumers are expecting more and more smart functions from clothing.

In addition, the production of functional textiles often involves the use of chemicals that are harmful to the environment and health and make subsequent recycling more difficult.

Intelligent innovations must therefore ensure that harmful chemicals are replaced, water is saved and more durable, recyclable bio-based materials are used, thereby reducing the usually considerable carbon footprint of textile products. Digitalized processes are intended to ensure greater efficiency and a closed cycle.

For example, the BioFibreLoop project uses laser technology to imitate natural structures in order to produce garments with water and oil-repellent, self-cleaning and antibacterial properties. At the end result of the research work will be affordable, resource and environmentally friendly, yet high-performance and durable fibers and textiles made from renewable sources such as lignin, cellulose and polylactic acid will be available. All processes are aimed at a circular economy with comprehensive recycling and virtually waste-free functionalization based on nature's example. In this way, greenhouse gas emissions could be reduced by 20 percent by 2035.

The technology for the functionalization and recycling of bio-based materials is being developed in three industrial demonstration projects in Austria, the Czech Republic and Germany. At the end of the project, a patented circular, sustainable and reliable process for the production of recyclable functional textiles will be established.

The BioFibreLoop project has a duration of 42 months and a total budget of almost 7 million euros, with 1.5 million going to the coordinator DITF.

The consortium consists of 13 partners from nine countries who contribute expertise and resources from science and industry:

  • German Institutes of Textile and Fiber Research Denkendorf (DITF), Coordinator, Germany
  • Next Technology Tecnotessile Società nazionale di ricerca R. L., Italy
  • Centre Technologique ALPhANOV, France
  • G. Knopf’s Sohn GmbH & Co. KG, Germany
  • FreyZein Urban Outdoor GmbH, Austria
  • BEES - BE Engineers for Society, Italy
  • BAT Graphics Vernitech, France
  • Interuniversitair Micro-Electronica Centrum, Belgium
  • Idener Research & Development Agrupacion de Interes Economico, Spain
  • Teknologian tutkimuskeskus VTT Oy, Finland
  • Det Nationale Forskningscenter for Arbejdsmiljø, Denmark
  • Steinbeis Innovation gGmbH, Germany
  • NIL Textile SRO, Czech Republic
More information:
Horizon Europe textile finishing Workwear CO2 emissions research outdoor apparel
Source:

Deutsche Institute für Textil- und Faserforschung

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Gregory: Ausrüstungspartner der Merrel Skyrunner World Series 2024 (c) Gregory
16.04.2024

Gregory: Ausrüstungspartner der Merrel Skyrunner World Series 2024

Gregory, ein Unternehmer für Outdoor- und Reiseausrüstung, stattet mit seiner Alpaca Gear Organization Kollektion das Team der Merrel Skyrunner World Series 2024 aus.

Nach einem erfolgreichen Probelauf im vergangenen Jahr haben Gregory und die weltweite Trailrunning Serie ihre Partnerschaft für die aktuelle Saison bestätigt. Gregory stattet das gesamte Team der Merrell Skyrunner World Series auf ihren Reisen zu 21 Rennen auf vier Kontinenten mit Produkten der neuen Alpaca Gear Organization Kollektion aus. Dabei testet Gregory Produkte, die für den Transport von schwerem Material in schwierigen Umgebungen entwickelt wurden, vor Ort, um sowohl die Leistungen der Sportler als auch die eigenen Produkte zu optimieren.

Durch die strategische Allianz mit Gregory soll die Reiselogistik der Skyrunner World Series verbessert, die Ausrüstung bestmöglich geschützt und die Standards für Transportleistungen im Outdoor-Sport auf globaler Ebene erhöht werden.

Gregory, ein Unternehmer für Outdoor- und Reiseausrüstung, stattet mit seiner Alpaca Gear Organization Kollektion das Team der Merrel Skyrunner World Series 2024 aus.

Nach einem erfolgreichen Probelauf im vergangenen Jahr haben Gregory und die weltweite Trailrunning Serie ihre Partnerschaft für die aktuelle Saison bestätigt. Gregory stattet das gesamte Team der Merrell Skyrunner World Series auf ihren Reisen zu 21 Rennen auf vier Kontinenten mit Produkten der neuen Alpaca Gear Organization Kollektion aus. Dabei testet Gregory Produkte, die für den Transport von schwerem Material in schwierigen Umgebungen entwickelt wurden, vor Ort, um sowohl die Leistungen der Sportler als auch die eigenen Produkte zu optimieren.

Durch die strategische Allianz mit Gregory soll die Reiselogistik der Skyrunner World Series verbessert, die Ausrüstung bestmöglich geschützt und die Standards für Transportleistungen im Outdoor-Sport auf globaler Ebene erhöht werden.

Gregory wird das Team mit Produkten wie der Gear Box, dem Gear Basket und dem Gear Wagon ausstatten, die mit modernster Technologie, Lösungen und zum Teil aus recycelten Stoffen hergestellt werden. Aber auch Rucksäcke und Daypacks wie Border, Nano und Rhune kommen zum Einsatz

More information:
Gregory Europa Gregory Mountain Products Outdoor outdoor apparel Sportswear
Source:

Gregory / crystal communications GmbH

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08.03.2024

Archroma: New wet-fastness improver

Archroma has developed a new wet-fastness improver that helps brands and mills produce durable clothing, towels, linens and other textile products with long-lasting colors without compromising on quality or introducing hazardous chemicals.

ALBAFIX® ECO PLUS is a next-generation fixing agent that delivers a strong wet-fastness for all reactive dyes on cotton and other cellulosic fibers and polyester-cotton blends. It will not change the shade of the dyed fabric or negatively impact light-fastness. The product also avoids production challenges – such as foaming, acid hydrolysis and migration problems during drying – to promote efficiency and quality output.

ALBAFIX® ECO PLUS is suitable for jet applications, and for other dyeing and washing equipment with vigorous liquor circulation, and can also be applied by exhaustion, by padding or from the last bath of the soaping process after dyeing or printing.

Archroma has developed a new wet-fastness improver that helps brands and mills produce durable clothing, towels, linens and other textile products with long-lasting colors without compromising on quality or introducing hazardous chemicals.

ALBAFIX® ECO PLUS is a next-generation fixing agent that delivers a strong wet-fastness for all reactive dyes on cotton and other cellulosic fibers and polyester-cotton blends. It will not change the shade of the dyed fabric or negatively impact light-fastness. The product also avoids production challenges – such as foaming, acid hydrolysis and migration problems during drying – to promote efficiency and quality output.

ALBAFIX® ECO PLUS is suitable for jet applications, and for other dyeing and washing equipment with vigorous liquor circulation, and can also be applied by exhaustion, by padding or from the last bath of the soaping process after dyeing or printing.

Like ALBAFIX® ECO, the latest addition to the ALBAFIX® family has a positive influence on chlorine-fastness. When applied with double fixing, it achieves the same high performance on polyamide and PA/Elastane fabrics, as it does on cellulosic fibers. This makes it ideal for the production of swimwear, as well as sportswear and outdoor clothing.

ALBAFIX® ECO PLUS complies with global eco-standards and initiatives, including Global Organic Textile Standard (GOTS), bluesign® and the Zero Discharge of Hazardous Chemicals (ZDHC) Roadmap.

More information:
Archroma wet-fastness color solutions Sportswear outdoor apparel
Source:

Archroma

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Eastman and Patagonia join forces to address textile waste (c) Eastman
28.02.2024

Textile waste: Eastman and Patagonia join forces

Eastman announces a partnership with Patagonia to address textile waste.

The outdoor apparel company teamed up with Eastman to recycle 8,000 pounds of pre- and post-consumer clothing waste, which Eastman processed through its molecular recycling technology. The process involves breaking down Patagonia’s unusable apparel into molecular building blocks that Eastman can use to make new fibers.

"We know apparel waste is a major problem, and consumers increasingly want better, more sustainable solutions when their most loved clothing reaches the end of its life," said Natalie Banakis, materials innovation engineer for Patagonia.

"Our collaborations show the world what’s possible when it comes to sustainability,” said Carolina Sister Cohn, global marketing lead for Eastman textiles. “We have the technology to make the textiles industry circular, and we know it requires collaboration with innovative brands to make circular fashion possible. This is only the beginning, and we look forward to more collaborations throughout 2024."

Eastman announces a partnership with Patagonia to address textile waste.

The outdoor apparel company teamed up with Eastman to recycle 8,000 pounds of pre- and post-consumer clothing waste, which Eastman processed through its molecular recycling technology. The process involves breaking down Patagonia’s unusable apparel into molecular building blocks that Eastman can use to make new fibers.

"We know apparel waste is a major problem, and consumers increasingly want better, more sustainable solutions when their most loved clothing reaches the end of its life," said Natalie Banakis, materials innovation engineer for Patagonia.

"Our collaborations show the world what’s possible when it comes to sustainability,” said Carolina Sister Cohn, global marketing lead for Eastman textiles. “We have the technology to make the textiles industry circular, and we know it requires collaboration with innovative brands to make circular fashion possible. This is only the beginning, and we look forward to more collaborations throughout 2024."

More information:
Eastman Chemical Company Patagonia textile waste textile recycling outdoor apparel
Source:

Eastman

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adidas Terrex and National Geographic: Rainforest-Inspired Hiking Collection (c) adidas AG
02.02.2024

adidas Terrex and National Geographic: Rainforest-Inspired Hiking Collection

adidas TERREX and National Geographic collaborate once again to launch a collection that pays homage to the rainforest supporting National Geographic efforts.

Throughout the collection, images captured by National Geographic photographers are interpreted in different ways on different products, taken through different hues and applied in various ways on garments across the range:

adidas TERREX and National Geographic collaborate once again to launch a collection that pays homage to the rainforest supporting National Geographic efforts.

Throughout the collection, images captured by National Geographic photographers are interpreted in different ways on different products, taken through different hues and applied in various ways on garments across the range:

  • ADIDAS TERREX | NATIONAL GEOGRAPHIC RAIN.RDY JACKET – Crafted from waterproofing materials and construction, adidas RAIN.RDY products keep the water out. The jacket also features easily-accessible pockets, a stowaway hood and elongated sleeves with hook-and-loop.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC WINDSTOPPER JACKET - Made from GORE-TEX WINDSTOPPER, this WIND.RDY jacket is wind-resistant and water-repellent.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC WINDBREAKER - Using advanced materials, adidas WIND.RDY is designed to resist the wind and provide optimised breathability hikers can feel protected and comfortable.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC GRAPHIC LONG SLEEVE / SHORT SLEEVE TEE – The long sleeve tee combines technical materials with style beyond the mountain, including Aeroready material that wicks sweat to keep dry and comfortable.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC PANTS - Marry style and functionality by combining outdoor-informed design and street-informed style together, complemented by Durable Water Repellent (DWR) material to stay dry and comfortable.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC SKIRT - Made in adidas' wind and water-resistant WIND.RDY fabric, this skirt is for adventures on or off the trail.

The theme of this season’s drop was inspired by National Geographic’s seasonal focus on educating people around rainforest awareness and conservation.

More information:
adidas Outdoor outdoor apparel
Source:

adidas AG

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snowfield-bulky-down-jacket-icicle Photo ALLIED Feather + Down
28.12.2023

Down Apparel for the European Market

ALLIED Feather + Down, global leaders in high performance, ethically sourced down, and MN Inter-Fashion, manufacturers of high performance luxury outerwear, announced that the ALLIED Feather + Down outerwear collection will be available to the European market.  

Originally released only in Japan, the exclusive collection will be available to select European boutique retailers for the fall 2024 season. Limited to a few hundred pieces, this line will showcase the breadth of ALLIED’s down offering, from their industry-leading ExpeDRY down insulation to their exceedingly high performance 1000 fill power down. It will also include MN Inter-Fashion’s experience delivering quality design and craftsmanship to some of the best known fashion houses in the world.

Designed, cut, and sewn by MN Inter-Fashion in Japan using materials from ALLIED and Pertex, the jackets shall represent a collision between cutting edge fashion aesthetics and materials normally reserved for highly technical outerwear. The result is a unique garment with a sophisticated urban look blended with performance that rivals the most technical outdoor apparel available. 

ALLIED Feather + Down, global leaders in high performance, ethically sourced down, and MN Inter-Fashion, manufacturers of high performance luxury outerwear, announced that the ALLIED Feather + Down outerwear collection will be available to the European market.  

Originally released only in Japan, the exclusive collection will be available to select European boutique retailers for the fall 2024 season. Limited to a few hundred pieces, this line will showcase the breadth of ALLIED’s down offering, from their industry-leading ExpeDRY down insulation to their exceedingly high performance 1000 fill power down. It will also include MN Inter-Fashion’s experience delivering quality design and craftsmanship to some of the best known fashion houses in the world.

Designed, cut, and sewn by MN Inter-Fashion in Japan using materials from ALLIED and Pertex, the jackets shall represent a collision between cutting edge fashion aesthetics and materials normally reserved for highly technical outerwear. The result is a unique garment with a sophisticated urban look blended with performance that rivals the most technical outdoor apparel available. 

More information:
down and feathers outdoor apparel
Source:

ALLIED Feather + Down

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Three Swiss Brands introduce the "Extraordinary Jacket" Photo: Mammut
The Extraordinary Jacket, a joint development by Nespresso, Mammut, and HeiQ
06.11.2023

Three Swiss Brands introduce the "Extraordinary Jacket"

In a celebration of Innovation and Swiss identity the three brands Nespresso, Mammut, and HeiQ have joined forces to create the "Extraordinary Jacket".

The Extraordinary Jacket is a testament to Swiss design and innovation. Mammut's super-light Ajungilak® insulation now incorporates HeiQ XReflex technology powered by Xefco, which contains part of the aluminum from recycled Nespresso capsules.

Being up in the mountains comes with significant temperature drops. Mammut, HeiQ and Nespresso have cocreated this high-performance insulation jacket that delivers great heat retention while being breathable, so one can enjoy more time above the tree line.

What makes the Extraordinary Jacket genuinely extraordinary is its ability to retain 20% more heat than a conventional insulation jacket of similar thickness. The innovative HeiQ XReflex 3D aluminized scrim layer reflects the body's heat radiation within the insulation layers, so the wearer doesn’t have to produce more energy to stay warm, resulting in effortless comfort even in harsh and demanding conditions.

In a celebration of Innovation and Swiss identity the three brands Nespresso, Mammut, and HeiQ have joined forces to create the "Extraordinary Jacket".

The Extraordinary Jacket is a testament to Swiss design and innovation. Mammut's super-light Ajungilak® insulation now incorporates HeiQ XReflex technology powered by Xefco, which contains part of the aluminum from recycled Nespresso capsules.

Being up in the mountains comes with significant temperature drops. Mammut, HeiQ and Nespresso have cocreated this high-performance insulation jacket that delivers great heat retention while being breathable, so one can enjoy more time above the tree line.

What makes the Extraordinary Jacket genuinely extraordinary is its ability to retain 20% more heat than a conventional insulation jacket of similar thickness. The innovative HeiQ XReflex 3D aluminized scrim layer reflects the body's heat radiation within the insulation layers, so the wearer doesn’t have to produce more energy to stay warm, resulting in effortless comfort even in harsh and demanding conditions.

More information:
HeiQ Mammut Nespresso Outdoor outdoor apparel thermal insulation
Source:

HeiQ

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adidas TERREX and National Geographic: Aurora Borealis-Inspired Collection (c) adidas AG
20.09.2023

adidas TERREX and National Geographic: Aurora Borealis-Inspired Collection

Following the successful inaugural launch last Spring, adidas TERREX and National Geographic join forces once again with a collection designed to capture the awe-inspiring beauty of the Aurora Borealis.

The core images of the Northern Lights, as captured by National Geographic photographers, are interpreted in different ways on different products, taken through different hues and applied in different places per garment. These include:

Following the successful inaugural launch last Spring, adidas TERREX and National Geographic join forces once again with a collection designed to capture the awe-inspiring beauty of the Aurora Borealis.

The core images of the Northern Lights, as captured by National Geographic photographers, are interpreted in different ways on different products, taken through different hues and applied in different places per garment. These include:

  • The TERREX Swift R3 GORE-TEX National Geographic hiking boot – Blending the lightweight design and cushioning of a trail running shoe with the stability and durability of a hiking boot
  • The all-gender TERREX National Geographic RAIN.RDY 3-IN-1 Jacket – Combining 2.5L waterproof RAIN.RDY shell and polar fleece inner jackets for elevated protection and versatility with a strong visual design inspired by the northern lights.
  • The TERREX National Geographic Softshell Jacket – A functional and stylish option for any adventure outdoor-seekers may have on their agenda. Reinforced shoulders, chest and forearms provide abrasion resistance.
  • The TERREX National Geographic High Pile Fleece Jacket – The add-on for chilly days in the great outdoors. The Fleece Jacket features reflective elements that ensure visibility and safety in the low lights.
More information:
adidas Outdoor outdoor apparel
Source:

adidas AG

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(c) adidas AG
21.04.2023

adidas TERREX and National Geographic launch hiking collection

adidas TERREX announces a multi-season collaboration with National Geographic, consisting of high-performance outdoor wear. The inaugural collection is built to celebrate the role of photography in the culture of outdoor sport - as well-equipped hikers turn their ability to explore more places, and spirit of adventure, into stunning content.

To celebrate this relationship, designers at adidas TERREX combed the National Geographic photography archives for stunning stills of some of the most remote yet moving locations on earth, integrated in unique all over prints in a bold new hiking collection. All pieces are unified by National Geographic’s iconic yellow icon.

Places celebrated in the collection include a snow-covered sandstone monocline in Comb Ridge, Utah, a 120-mile-long, north to south stretch that defines the State’s red rock landscape, as well as textured portraits of shale, - captured on the coast of Norway’s northernmost county - highlighting the sedimentary rock’s distinctive formations.

adidas TERREX announces a multi-season collaboration with National Geographic, consisting of high-performance outdoor wear. The inaugural collection is built to celebrate the role of photography in the culture of outdoor sport - as well-equipped hikers turn their ability to explore more places, and spirit of adventure, into stunning content.

To celebrate this relationship, designers at adidas TERREX combed the National Geographic photography archives for stunning stills of some of the most remote yet moving locations on earth, integrated in unique all over prints in a bold new hiking collection. All pieces are unified by National Geographic’s iconic yellow icon.

Places celebrated in the collection include a snow-covered sandstone monocline in Comb Ridge, Utah, a 120-mile-long, north to south stretch that defines the State’s red rock landscape, as well as textured portraits of shale, - captured on the coast of Norway’s northernmost county - highlighting the sedimentary rock’s distinctive formations.

The 51-piece collection includes women’s, men’s, and gender-neutral offerings – all built to equip the wearer in multi-terrain environments:

  • A part of the collection is the RAIN.RDY Jacket; a 2.5L waterproof and seam-sealed outer garment built to facilitate epic adventures. The men’s jacket features a bold print of the shell formations in the Porsanger Peninsula, Norway, while the women’s is inspired by stills of White Sands National Park in New Mexico.
  • A long sleeve shirt is finished with the bold National Geographic yellow icon and reflective details.
  • The TERREX Swift R3 GORE-TEX Hiking shoes offer the peak combination of a lightweight construction and cushioning as seen in trail running shoes with the stability of a hiking boot. Finished in a print inspired by a stunning aerial shot of Earth, the hiking shoes come with a GORE-TEX lining and membrane seal so water is kept out, and a Continental™ Rubber outsole for optimal grip in wet or dry conditions.
  • The WIND.RDY: GET SHELTERED Jacket, with wind-resistant technology and a water repellent ripstop fabric, allows explorers to feel protected and confident in many weather conditions. The men’s and women’s versions come with bold prints inspired by photography including that of sandstone and snow at Comb Ridge, Utah. Smart design features including a bungee-cord enabled adjustable hem, a lightweight fabric and reflective details. Additionally, it features a bold new lenticular logo design that alternates between Terrex and National Geographic from different perspectives – and is made in part with recycled materials.
More information:
adidas Outdoor outdoor apparel
Source:

adidas AG

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(c) Willy Bogner GmbH & Co. KGaA
02.12.2022

Bogner: FIRE+ICE and LoveShackFancy present Le Grand Chalet Collection

After the success of last year, FIRE+ICE is cooperating with the US label LoveShackFancy for Fall/Winter 2022 for the second time. “Le Grand Chalet” collection provides an effortless look that crosses from mountain to city.

Technical performance wear meets floral fashion styling in this new FIRE+ICE x LoveShackFancy collaboration that nods to the opulence of 80s French ski fashion. This new capsule pairs bold bright prints and French-inspired ditsy florals with impeccably crafted outerwear. With a fresh perspective on styling plus palettes of vibrant tones and pastel hues, this collection includes every layer of winter wear, including jackets, coats, leggings, ski bibs, accessories, shoes, and more, all with exclusive new FIRE+ICE x LoveShackFancy prints.

Whether on the slopes or on the streets, this elevated winter collection merges FIRE+ICE’s technical performance gear with LoveShackFancy’s iconic feminine floral style resulting in an innovative yet elegant collaboration.

After the success of last year, FIRE+ICE is cooperating with the US label LoveShackFancy for Fall/Winter 2022 for the second time. “Le Grand Chalet” collection provides an effortless look that crosses from mountain to city.

Technical performance wear meets floral fashion styling in this new FIRE+ICE x LoveShackFancy collaboration that nods to the opulence of 80s French ski fashion. This new capsule pairs bold bright prints and French-inspired ditsy florals with impeccably crafted outerwear. With a fresh perspective on styling plus palettes of vibrant tones and pastel hues, this collection includes every layer of winter wear, including jackets, coats, leggings, ski bibs, accessories, shoes, and more, all with exclusive new FIRE+ICE x LoveShackFancy prints.

Whether on the slopes or on the streets, this elevated winter collection merges FIRE+ICE’s technical performance gear with LoveShackFancy’s iconic feminine floral style resulting in an innovative yet elegant collaboration.

More information:
Willy Bogner GmbH Bogner LoveShackFancy outdoor apparel Sportswear
Source:

Willy Bogner GmbH & Co. KGaA

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(c) ECOSENSOR™ by Asahi Kasei
18.11.2022

Asahi Kasei Group celebrates 100 years at ISPO Munich 2022

The Japanese textile brand ECOSENSOR™ by Asahi Kasei Advance continues its eco-high tech path and joins ISPO, the influential fashion and textile fair dedicated to sportwear and athleisure-wear, as part of an Asahi Kasei space within the ISPO Brandnew area, presenting its AW 2024/2025 & SS2024 collections, made of high-tech fabrics implementing new-generation values, with the aim of keeping nature, body and mind in harmony.

2022 is a special time for Asahi Kasei as it celebrates its 100th anniversary. This year at ISPO Munich (28-30th November), Asahi Kasei Group present its innovation world featuring three of its brands: ECOSENSOR™, ROICA™ and RespiGard™.
 
ECOSENSOR™ presents 47 new references that meet the needs of the contemporary consumer, such as durability, wellbeing and performance. Being capable of combining active climate control, exquisite touch, lightness and comfort with sustainable values, ECOSENSOR™ stands out as a unique eco-high-tech performance proposition in its market. The collection covers the different market applications with 3 items for INNERWEAR, 1 for OUTERWEAR, 13 for SPORT KNIT and 30 for SPORT WOVENS.

The Japanese textile brand ECOSENSOR™ by Asahi Kasei Advance continues its eco-high tech path and joins ISPO, the influential fashion and textile fair dedicated to sportwear and athleisure-wear, as part of an Asahi Kasei space within the ISPO Brandnew area, presenting its AW 2024/2025 & SS2024 collections, made of high-tech fabrics implementing new-generation values, with the aim of keeping nature, body and mind in harmony.

2022 is a special time for Asahi Kasei as it celebrates its 100th anniversary. This year at ISPO Munich (28-30th November), Asahi Kasei Group present its innovation world featuring three of its brands: ECOSENSOR™, ROICA™ and RespiGard™.
 
ECOSENSOR™ presents 47 new references that meet the needs of the contemporary consumer, such as durability, wellbeing and performance. Being capable of combining active climate control, exquisite touch, lightness and comfort with sustainable values, ECOSENSOR™ stands out as a unique eco-high-tech performance proposition in its market. The collection covers the different market applications with 3 items for INNERWEAR, 1 for OUTERWEAR, 13 for SPORT KNIT and 30 for SPORT WOVENS.

New this season is the application of the RespiGard™ by Polypore unique membrane designed for outdoor apparel. Its innovative pore structure is too small for water droplets to penetrate but features high porosity that allows for airflow and moisture evaporation.

In order to show at best the performances and possible applications of the fabrics made with RespiGard™, ECOSENSOR™ will feature at its ISPO space an ad hoc created outfit by the outerwear brand.

Furthermore, the majority of ECOSENSOR™ fabrics are made with sustainable ingredients which are certified by international certifications such as GRS and RCS through a traceable and transparent production process and supply chain.  100% of the stretch articles (representing 35% of the collection) are made with ROICA™ EF by Asahi Kasei, the recycled stretch yarn made from pre-consumer materials. Even the dyeing and finishing phases - key moments for performancewear - have been certified by international labels such as bluesign® or OEKO-TEX® Standard 100.

More information:
Asahi Kasei ECOSENSOR™ ISPO Munich Sportswear ROICA™ RespiGard
Source:

ECOSENSOR™ by Asahi Kasei / C.L.A.S.S..

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08.11.2022

Bjørn Gulden to become CEO of adidas AG

The Supervisory Board of adidas AG resolved upon the succession for adidas CEO Kasper Rorsted. Effective January 1, 2023, Bjørn Gulden is appointed as member of the Executive Board and CEO of adidas AG. Kasper Rorsted and the Supervisory Board mutually agreed that he will step down as CEO and leave the company upon expiry of November 11, 2022. Harm Ohlmeyer, Chief Financial Officer of adidas AG, will lead the company in the interim until December 31, 2022. The Supervisory Board had announced a CEO transition on August 22, 2022.

Bjørn Gulden is 57 years old, Norwegian and has been CEO of Puma SE since 2013. Bjørn Gulden looks back at a tenure at adidas as, amongst others, Senior Vice President of Apparel and Accessories from 1992 to 1999. Additionally, he was CEO of Danish jewelry brand Pandora, Managing Director of footwear retailer Deichmann, President of Rack Room Shoes, and held various management positions at outdoor apparel company Helly Hansen. He also holds the position of Chairman of the Board of Salling Group, Denmark’s largest food retailer.

The Supervisory Board of adidas AG resolved upon the succession for adidas CEO Kasper Rorsted. Effective January 1, 2023, Bjørn Gulden is appointed as member of the Executive Board and CEO of adidas AG. Kasper Rorsted and the Supervisory Board mutually agreed that he will step down as CEO and leave the company upon expiry of November 11, 2022. Harm Ohlmeyer, Chief Financial Officer of adidas AG, will lead the company in the interim until December 31, 2022. The Supervisory Board had announced a CEO transition on August 22, 2022.

Bjørn Gulden is 57 years old, Norwegian and has been CEO of Puma SE since 2013. Bjørn Gulden looks back at a tenure at adidas as, amongst others, Senior Vice President of Apparel and Accessories from 1992 to 1999. Additionally, he was CEO of Danish jewelry brand Pandora, Managing Director of footwear retailer Deichmann, President of Rack Room Shoes, and held various management positions at outdoor apparel company Helly Hansen. He also holds the position of Chairman of the Board of Salling Group, Denmark’s largest food retailer.

“We are very pleased to welcome Bjørn Gulden back at adidas. Bjørn Gulden brings almost 30 years of experience in the sporting goods and footwear industry. As a result, he knows the industry extremely well and draws on a rich network in sport and retail. Bjørn Gulden already served adidas successfully for seven years in the 1990s. As CEO of Puma, he re-invigorated the brand and led the company to record results. The Supervisory Board of adidas AG is convinced that Bjørn Gulden will head adidas into a new era of strength and is looking very much forward to a successful cooperation,” said Thomas Rabe, Chairman of the Supervisory Board of adidas AG. 

More information:
adidas Vorstandsvorsitzender Vorstand Sportbekleidung
Source:

adidas AG

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(c) Willy Bogner GmbH & Co. KGaA
04.10.2022

BOGNER and James Bond celebrate anniversaries and partnership

BOGNER and James Bond – a perfect symbiosis of action, entertainment and athluxury lifestyle. The partnership started over 50 years ago when Willy Bogner Junior filmed the ski scenes for On Her Majesty's Secret Service (1969). Building on the success of the collaboration, Willy went on to work on three more James Bond productions. In 2022, both partners celebrate an anniversary: 90 years of BOGNER and 60 years of the James Bond film franchise. To mark the long-standing partnership as well as the two anniversaries, a limited capsule collection is released, consisting of two complete ski outfits for men and women, ski hardware and accessories.

BOGNER and James Bond – a perfect symbiosis of action, entertainment and athluxury lifestyle. The partnership started over 50 years ago when Willy Bogner Junior filmed the ski scenes for On Her Majesty's Secret Service (1969). Building on the success of the collaboration, Willy went on to work on three more James Bond productions. In 2022, both partners celebrate an anniversary: 90 years of BOGNER and 60 years of the James Bond film franchise. To mark the long-standing partnership as well as the two anniversaries, a limited capsule collection is released, consisting of two complete ski outfits for men and women, ski hardware and accessories.

More information:
Bogner Willy Bogner GmbH Outdoor outdoor apparel
Source:

Willy Bogner GmbH & Co. KGaA

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Huntsman
30.05.2022

Huntsman Textile Effects at Outdoor Retailer Summer 2022

Huntsman Textile Effects, a global leader in innovative solutions and environmentally sustainable products, will be at Outdoor Retailer in Denver, Colorado this week to present end-to-end solutions that enable outdoor apparel brands to achieve the functionality that outdoor adventurers crave with on-trend aesthetics and a high degree of sustainability.

Resource-saving solutions
Huntsman will highlight the AVITERA® SE Fast process. This technology delivers the lowest environmental impact for dyeing polyester-cellulosic (PES-CO) blends. It combines alkali-clearable TERASIL® W/WW disperse dyes and AVITERA® SE reactive dyes to cut processing time from around nine hours to just six, helping mills to reduce the water and energy required for production by up to 50% and to increase output by up to 25% or more. The new process also delivers outstanding wet-fastness to ensure that sportswear will not bleed or stain during home laundering or while in storage or transit.

Huntsman Textile Effects, a global leader in innovative solutions and environmentally sustainable products, will be at Outdoor Retailer in Denver, Colorado this week to present end-to-end solutions that enable outdoor apparel brands to achieve the functionality that outdoor adventurers crave with on-trend aesthetics and a high degree of sustainability.

Resource-saving solutions
Huntsman will highlight the AVITERA® SE Fast process. This technology delivers the lowest environmental impact for dyeing polyester-cellulosic (PES-CO) blends. It combines alkali-clearable TERASIL® W/WW disperse dyes and AVITERA® SE reactive dyes to cut processing time from around nine hours to just six, helping mills to reduce the water and energy required for production by up to 50% and to increase output by up to 25% or more. The new process also delivers outstanding wet-fastness to ensure that sportswear will not bleed or stain during home laundering or while in storage or transit.

EROPON® E3-SAVE is another next-generation water-saving innovation. An all-in-one textile auxiliary for PES processing, it allows pre-scouring, dyeing and reduction clearing to be combined in a single bath and eliminates the need for anti-foaming products, which shortens processing time and further saves water and energy.

Eco-friendly stain and rain resistance
Huntsman will also present eco-friendly finishes that repel water and stains to help garments look new for longer. Continuing its long-standing relationship with Chemours, Huntsman is highlighting Teflon™ EcoElite with Zelan™ R3 technology. The industry’s first renewably sourced water-repellent finish, it contains 63% plant-based materials and exceeds performance levels possible with traditional fluorinated technologies, preserving breathability while offering excellent water repellency and durability.

Another breakthrough for brands and mills is PHOBOTEX® RSY for outerwear. A next-generation non-fluorinated water-repellent finish, its performance is comparable to formulations based on per-fluorinated chemicals (PFCs), delivering sustainable protection that keeps the wearer dry, even in the most demanding environments. It is a perfect combination of excellent water repellency and extremely high wash durability.

Innovative odor control solutions
Huntsman will also showcase antimicrobial and odor-control solutions as part of its partnership with Sciessent. Sciessent’s latest anti-odor technology, NOBO™, has been specifically developed to reduce odors in natural and synthetic fabrics. It can be incorporated into virtually any fabric, making it ideal for everything from base layer and activewear tops to socks and underwear to hiking pants, chinos and hard shell jackets. It offers a cost-effective way to upgrade everyday garments.

In addition, the partners will also present Sciessent’s Agion Active X2®, a next-generation odor-control solution that combines advanced antimicrobial and odor-absorbing technologies to both capture and fight odor-causing bacteria, and Lava X2®, a standalone odor adsorption product and key component of Agion Active X2® that attracts, adsorbs and degrades odors for long-lasing odor protection.

More information:
Huntsman Huntsman Textile Effects Outdoor Retailer
Source:

Huntsman

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adidas introduces its new Terrex Mountaineering Range (c) adidas AG
01.04.2022

adidas introduces its new Terrex Mountaineering Range

  • adidas TERREX athlete Laura Dahlmeier tackles Mont Blanc’s Brouillard Pillar with Thomas and Alexander Huber in the film, United By Summits
  • The trio are kitted out in adidas TERREX’s new Techrock Mountaineering range
  • The adidas TERREX Techrock collection gives climbers the lightweight technical wear required to defy the elements mountainside

Mountaineering is about reaching personal summits. It’s about showing your mettle, finding your freedom and winning in front of no one but yourself and nature.

  • adidas TERREX athlete Laura Dahlmeier tackles Mont Blanc’s Brouillard Pillar with Thomas and Alexander Huber in the film, United By Summits
  • The trio are kitted out in adidas TERREX’s new Techrock Mountaineering range
  • The adidas TERREX Techrock collection gives climbers the lightweight technical wear required to defy the elements mountainside

Mountaineering is about reaching personal summits. It’s about showing your mettle, finding your freedom and winning in front of no one but yourself and nature.

It’s a version of success that adidas TERREX athlete Laura Dahlmeier is reacquainting herself with. A multiple Olympic and world champion, the German biathlete is used to the noise of winning in front of huge crowds. Now retired, Laura is reconnecting with the challenges of a sport that first gave her a taste of freedom as a child: climbing.
Laura sets herself a particularly formidable goal in United By Summits. In the film, she is joined by German climbing brothers Thomas and Alexander Huber for an ascent of Mont Blanc’s infamous Brouillard Pillar and the rarely-attempted Bonington Route made famous by British climber Chris Bonington in 1965.

For this, and any other climb, mountaineers require lightweight but rugged technical wear that ensures easy movement while defying the elements mountainside, allowing for complete focus on the rock and ice in front of them.

Introducing the adidas TERREX Techrock Mountaineering range – worn by Laura and the Huber brothers in United By Summits as they climb one of the Alps’ most demanding routes.

Keeping climbers dry is the adidas TERREX Techrock Light Gore-Tex Mountaineering Jacket, a lightweight, packable jacket with breathable Gore-Tex Active 3-layer membrane to repel water. Adjustable hood and cuffs are compatible with helmets and gloves.

For insulation on colder climbs, the adidas TERREX Techrock Year Round Down Jacket locks in warmth with adidas-patented HeatSeal baffle construction and PrimaLoft® Gold insulation in the shoulders and cuffs. Pertex® Diamond Fuse 20 Denier yarn provides resistance to abrasion along with a water-repellent DWR-finished fabric.

For rugged, weather-resistant legwear that keeps climbers moving freely on any ascent, adidas TERREX Techrock Mountaineering Softshell Pants balance comfort and protection. Flexible, wool-backed softshell fabric moves easily while a tough nylon surface protects against abrasion. A soft waistband helps prevent bunching under harnesses for an easy-moving silhouette – essential on those long climbing days.

Kitted out in this new adidas TERREX Techrock Mountaineering range 4,000 metres above sea level, Laura and the Huber brothers achieved their goals together.

More information:
adidas Outdoor outdoor apparel Sportswear
Source:

adidas AG

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