56th INNATEX addressing industry’s current challenges
The 56th INNATEX in Frankfurt addresses urgent issues in the Green Fashion sector. From 19 to 21 July 2025 at the Messecenter Hofheim RheinMain, the international trade fair for sustainable textiles offers not only an exhibition of more than 200 Green Fashion labels but also a range of new elements. As a general trend, a rise in the number of young, progressive HERITAGE brands is evident.
Increase turnover with the right digital strategy
First there will be a motivating presentation by CDH Mitte (the wholesale and retail industry association for the German states of Hessen, Thuringia and Rhineland Palatinate) entitled ‘Digitalisation that sells – how textile and lifestyle brands are actually reaching new customers today’. Speaker Meltem Alca demonstrates, with the aid of a digital showroom, how emotive appeals to customers and modern sales psychology work. The presentation is aimed at fashion designers, labels, agencies and retailers.
“Nowadays, anyone wanting to increase sales needs to sell in the same way that people make decisions – personally, intuitively, digitally,” says Meltem Alca. “Video, voice and neuro-sales tools make relationship-based sales strategies easier. These new concepts enable customers to be addressed through emotions, they are brain-friendly and they are measurable.”
Likewise new to the programme is the Handelsverband Hessen’s expert session ‘Security in retail: shoplifting, rights, prevention’. In this Q&A session, Manuel Hable (Head of Security & Fraud Prevention at JC New Retail AG, the holding company for the Peek & Cloppenburg Group), Ina Kasperski (police superintendent at the State of Hessen Office of Criminal Investigation) and Stefan Siegel (Managing Director of security firm Rentario Sicherheitsmanagement GmbH) will be providing practical suggestions for dealing with a problem affecting physical retail stores ever more frequently.
Foresight, progress and world events
The keynote speech ‘On the state of sustainable fashion: what is important now’ explores why, despite climate change, the focus on sustainability is reducing while fast fashion flourishes. Speaker Nina Lorenzen of Fashion Changers presents the background and the opportunities that arise, even – in fact especially – for smaller businesses.
“We all share the vision of a fair and sustainable world, but without a strategic view of sales, profitability and readiness to continue developing, businesses no longer get very far,” says Alexander Hitzel, INNATEX Project Manager. “That may seem obvious but it’s not at all easy in practice. From digitalisation and increasing levels of shoplifting to societal trends, change is evident on many different levels. Companies would do well to respond to this and act for the long term.”
Three days of inspiration for fashion folk
In the foyer, on all three days of the fair, Lena Huber will be welcoming visitors and exhibitors and sparking a fascination for plant-based textile dyeing. Fashion professionals can discover techniques for handling natural dyes in this interactive dyeing workshop staged in association with Fashion Campus 2030 and Halt.Clothing.
Further highlights of the programme include the Community Talks with moderator Mirjam Smend (Greenstyle Munich): one of her panels concerns ideas for the circular economy (‘The second, third, fourth chance: keeping fashion and materials in circulation’), while the other looks at fashion that unites the zeitgeist and timelessness (‘Made to last: contemporary fashion with substance and attitude’).
More and more younger brands
The in-demand DESIGN DISCOVERIES, companies exhibiting at INNATEX for the first time, bring together some very diverse themes. mor Khadi Streetwear combines hand-spun denim from India with a casual street style. The latest line from the Berlin-based Zamt label creates minimalist unisex designs from deadstock materials. Sloppy Tunas is bringing along boardshorts made from recycled materials, while moefe has women’s office-wear in organic cotton. First-time exhibitors include Rotholz with casual coolness for women and men, and Patron Socks in fun patterns.
INNATEX – Internationale Fachmesse für nachhaltige Textilien INNATEX digitization retail security Climate Change green fashion
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