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13.06.2025

Bemberg™ by Asahi Kasei partners with “Fabrics On-The-Go” by Carnet

Since 1865, Carnet, a division of the Ratti Group, has been weaving stories of elegance and craftsmanship. Today, drawing on this legacy, it redefines the language of tailoring in a contemporary key, transforming the selection of a fabric into an immersive and surprising experience.

On the upcoming edition of Pitti Uomo, Carnet presents “Fabrics On-The- Go”, a project that merges sartorial tradition with technological innovation, engaging visitors through an interactive and captivating experience. Attendees will be invited to challenge themselves with content inspired by the world of tailoring and fashion, following a journey designed to spark curiosity and deepen understanding of the textile universe. Among the highlights: exclusive fabrics, personalized accessories, and a special Golden Fabric.

Since 1865, Carnet, a division of the Ratti Group, has been weaving stories of elegance and craftsmanship. Today, drawing on this legacy, it redefines the language of tailoring in a contemporary key, transforming the selection of a fabric into an immersive and surprising experience.

On the upcoming edition of Pitti Uomo, Carnet presents “Fabrics On-The- Go”, a project that merges sartorial tradition with technological innovation, engaging visitors through an interactive and captivating experience. Attendees will be invited to challenge themselves with content inspired by the world of tailoring and fashion, following a journey designed to spark curiosity and deepen understanding of the textile universe. Among the highlights: exclusive fabrics, personalized accessories, and a special Golden Fabric.

The project is realized in collaboration with four outstanding names from the Italian and international textile scene — Bemberg by Asahi Kasei, Brunello, Ferla, and Tessuti di Sondrio. This synergy represents not only a shared showcase but also a statement of intent: to celebrate Italian excellence through a forward-looking sartorial vision that never loses sight of its roots.

With this initiative, Carnet confirms its role as a curator of excellence and a promoter of a tailoring approach that blends craftsmanship, modernity, and technology. The goal is clear: to make the world of tailoring a relevant, inclusive, and culturally vibrant experience.

“We want fabric to once again become a conscious and inspirational choice when building one’s wardrobe,” says Tim Neckebroeck, Head of Carnet.

It is no coincidence that the project debuts at Pitti Uomo, the benchmark stage for contemporary men’s fashion. An international event that brings together luxury brands, top-tier tailors, buyers, and creatives — the ideal venue to present Carnet’s modern vision, a forerunner since 1865, capable of reinventing itself without ever losing the thread of its heritage.

Source:

C.L.A.S.S for Bemberg™ by Asahi Kasei 

Photo Bemberg™
19.05.2025

Bemberg™: Open Day Sustainability in Liturgy

On May 23 and 24 an Open Day will be held in Rome at the Centro Apostolato Liturgico Largo Brancaccio 57, run by the Sister Disciples of the Divine Master. The event will unveil the first collection of chasubles (vestments worn to celebrate Holy Mass) made with Bemberg™ by Asahi Kasei.

The POPOLO IN CAMMINO – ON THE OCCASION OF THE JUBILEE 2025 – PELLEGRINI DI SPERANZA collection features liturgical vestments including chasubles, dalmatics and copes. During the event, Ettore Pellegrini, Marketing & Sales Manager of Asahi Kasei Fibers Italia, and Junshu Furusawa, Sales Manager & Board Member of Asahi Kasei Fibers Italia, will be present and will welcome all guests.

On May 23 and 24 an Open Day will be held in Rome at the Centro Apostolato Liturgico Largo Brancaccio 57, run by the Sister Disciples of the Divine Master. The event will unveil the first collection of chasubles (vestments worn to celebrate Holy Mass) made with Bemberg™ by Asahi Kasei.

The POPOLO IN CAMMINO – ON THE OCCASION OF THE JUBILEE 2025 – PELLEGRINI DI SPERANZA collection features liturgical vestments including chasubles, dalmatics and copes. During the event, Ettore Pellegrini, Marketing & Sales Manager of Asahi Kasei Fibers Italia, and Junshu Furusawa, Sales Manager & Board Member of Asahi Kasei Fibers Italia, will be present and will welcome all guests.

The choice of Bemberg™ - the brand of cupro fiber by Asahi Kasei, a regenerated cellulose fiber obtained from the closed-loop process using cotton linters -  was the result of a journey that began with a visit to Milano Unica (Italy’s premier textile trade fair) and continued with several presentations of the material in Rome. Bemberg™ stood out for its uniqueness and circular economy footprint. Thanks to its transparent and traceable supply chaih, it offers certified sustainability credentials and premium quality. The fiber respects form and drape, with a truly unique and precious feel: cool in summer, with excellent moisture control, offering superior comfort and a soft, impalpable touch on the skin.

The collection is a testimony to the Church’s commitment to sustainable conversion, made possible thanks to the work of the Sister Disciples of the Divine Master, a religious congregation of nuns who, with experience, skill, and creativity, design and craft liturgical vestments and a variety of  handcrafted items, including iconography, sculptures and ceramics. Their work is dedicated to serving the Church’s liturgy, guided by the principles of liturgical renewal: noble simplicity, dignity, and beauty in sobriety (cf. Sacrosanctum Concilium 34; 122; 124).

The fabric used for the vestments in this collection was designed by the Sister Disciples themselves and produced with textiles supplied by Brunello.

The Sister Disciples of the Divine Master present their creations through the Apostolato Liturgico, a retail point with an online shop offering religious articles—from sacred vestments to other liturgical items. Following the launch on May 23, the Apostolato Liturgico stores in Milan, Bari, Palermo, Florence, Cagliari, Rome, and others will feature window displays dedicated to the collection for the next three months.

More information:
Liturgy Bemberg™ Asahi Kasei
Source:

Bemberg™

Bodice collection Photo Bodice
16.04.2025

Bemberg™ collaborates with Indian fashion label BODICE

BODICE, a contemporary Indian fashion label unveiled its much-anticipated collection as a runway show at the BODICE flagship store in New Delhi. Rooted in the idea of self-discovery, the collection embraces evolving identity through artisan-collaborations and intuitive design. The garments of this collection are made with fabrics using Bemberg™ yarn, which are produced in Surat and Varanasi, prominent textile centers in India.

The roots of this partnership between Bemberg™ and BODICE traces back to an inspiring journey that began in last November. Asahi Kasei invited BODICE’s founder & creative director, Ruchika Sachdeva, to Japan such as Kyoto, and Nobeoka city in Miyazaki prefecture where Bemberg plant is located. This immersive trip allowed her to gain a deeper understanding of not only the local craftmanship which has supported Japanese textile industry, but also Bemberg™’s heritage and its commitment to sustainability.

The next phase of the journey took Ruchika and BODICE’s team to two of India’s most renowned textile centers—Surat and Varanasi. In these bustling markets, they handpicked a curated selection of fabrics using Bemberg™ fiber.

BODICE, a contemporary Indian fashion label unveiled its much-anticipated collection as a runway show at the BODICE flagship store in New Delhi. Rooted in the idea of self-discovery, the collection embraces evolving identity through artisan-collaborations and intuitive design. The garments of this collection are made with fabrics using Bemberg™ yarn, which are produced in Surat and Varanasi, prominent textile centers in India.

The roots of this partnership between Bemberg™ and BODICE traces back to an inspiring journey that began in last November. Asahi Kasei invited BODICE’s founder & creative director, Ruchika Sachdeva, to Japan such as Kyoto, and Nobeoka city in Miyazaki prefecture where Bemberg plant is located. This immersive trip allowed her to gain a deeper understanding of not only the local craftmanship which has supported Japanese textile industry, but also Bemberg™’s heritage and its commitment to sustainability.

The next phase of the journey took Ruchika and BODICE’s team to two of India’s most renowned textile centers—Surat and Varanasi. In these bustling markets, they handpicked a curated selection of fabrics using Bemberg™ fiber.

Returning to the runway after a significant hiatus, BODICE’s latest collection is an ode to transformation—a narrative brought to life through an immersive experience that brings together textures, techniques, and silhouettes.

At the heart of the collection is a deep reverence for material and technique, drawing inspiration from Japan’s refined approach to craftsmanship. It features Bemberg™ by Asahi Kasei, a regenerated cellulose fiber that resonates with BODICE’s commitment to sustainability and responsible design. BODICE’s signature brush-printing technique created with Jaipur’s block-printing artisans, adds depth and texture, reinforcing the brand’s commitment to innovation. The collection also embraces upcycling through colour-blocking techniques, where fabric scraps are repurposed into dynamic, structured silhouettes. With a focus on longevity and wearability, each piece is designed to stay relevant and be timeless, while making way for a more responsible approach to fashion.

Takeshi Iitaka, General Manger, Bemberg Division of Asahi Kasei Corporation, Japan says” Bemberg™ has been operating its business with an eye toward coexistence with the environment since 1931, and is committed to collaborating with partners whose business philosophy aligns with this. From that perspective, this collaboration with BODICE is aligned with our business philosophy, and we are extremely honored that so many people will be able to learn about this collaborative event between our two companies, two countries, two cultures. We believe this collection which has innovative way of using fabrics made from Bemberg™ yarn will be exciting for all. “

The showcase unfolds as a refined interplay of movement and form. Set to evocative sounds in a lush spring landscape, the presentation reflects the collection’s core theme—transformation, balance, and evolving identity.

Source:

C.L.A.S.S. Eco Hub

Dress for Venice
Dress for Venice
14.10.2024

Bemberg™ by Asahi Kasei lands at Smart Closet initiative with “A Dress For Venice”

Smart Closet is an innovative event dedicated to new generation fashion where C.L.A.S.S and Equipe International, through the InsideOut approach by C.L.A.S.S., come together to represent a smart wardrobe - beautiful, innovative, responsible - together with a new language of values with the aim to share the fully transparent journey behind each product and company, to show their outer and inner values. All values and concepts that are part of Bemberg™ identity.

Bemberg™ is the brand name of the regenerated cellulose fiber cupro, produced only by Asahi Kasei in Japan. It is a special fiber with a circular economy footprint thanks to the fact that it is made from a regenerated cellulose obtained from the manufacturing process of cottonseed oil with a closed-loop process. It guarantees certified sustainability credentials through its transparent and traceable approach. It delivers high quality and versatile applications, comfortable whatever the season: its blissful sensation glides on linings, outerwear, underwear, sportswear and even couture pieces. All perfect characteristics that fit in Smart Closet initiative.

Smart Closet is an innovative event dedicated to new generation fashion where C.L.A.S.S and Equipe International, through the InsideOut approach by C.L.A.S.S., come together to represent a smart wardrobe - beautiful, innovative, responsible - together with a new language of values with the aim to share the fully transparent journey behind each product and company, to show their outer and inner values. All values and concepts that are part of Bemberg™ identity.

Bemberg™ is the brand name of the regenerated cellulose fiber cupro, produced only by Asahi Kasei in Japan. It is a special fiber with a circular economy footprint thanks to the fact that it is made from a regenerated cellulose obtained from the manufacturing process of cottonseed oil with a closed-loop process. It guarantees certified sustainability credentials through its transparent and traceable approach. It delivers high quality and versatile applications, comfortable whatever the season: its blissful sensation glides on linings, outerwear, underwear, sportswear and even couture pieces. All perfect characteristics that fit in Smart Closet initiative.

The project chosen to participate with is the incredible capsule collection A Dress For Venice designed by eco-designer Tiziano Guardini, illustrated by artist Jacopo Ascari, and produced by Martina Vidal Venezia, a Venetian brand that has enriched the garments with some elements in Burano lace, an ancient art candidate to enter the UNESCO list of Intangible Cultural Heritage of Humanity!
 
Inspired by the city of water, it’s made with Bemberg™ fabrics created by Infinity Srl with the textile printing done by Creazioni Digitali, which with the CreŌ | project  printed on Bemberg™ fabrics with low-water pigment inks technology . This collection truly represents and includes all the values of beauty, innovation and supply chain partnerships, all elements.

More information:
Bemberg™ Dress for Venice
Source:

C.L.A.S.S. Eco Hub

04.09.2024

ROICA™ at Interfilière Paris with three partners

As Interfilière Paris is approaching, ROICA™ introduces its three partners that will exhibit at the fair focusing on intimate wear: Iluna Group, Innova Fabrics and Lauma Elastic.

Iluna Group
Iluna Group is specialized in the production of lingerie and fine fabrics. The company is known for its commitment to sustainability, using eco-high-tech materials and adopting responsible production practices. Its product line includes a wide range of lace, embroidery, and delicate fabrics.

As Interfilière Paris is approaching, ROICA™ introduces its three partners that will exhibit at the fair focusing on intimate wear: Iluna Group, Innova Fabrics and Lauma Elastic.

Iluna Group
Iluna Group is specialized in the production of lingerie and fine fabrics. The company is known for its commitment to sustainability, using eco-high-tech materials and adopting responsible production practices. Its product line includes a wide range of lace, embroidery, and delicate fabrics.

Innova Fabrics
Innova Fabrics produces innovative and high-quality fabrics. It stands out for its ability to combine textile tradition with advanced technologies and offering a range of fabrics for various applications, as fashion, furnishings, and technical textiles.
I LOVE RF: the residual free (RF) line, aimed at reducing the impact of microplastics, is made with 84% Sensil Biocare polyamide and16% ROICA™ V550. PARIS SPECIAL V550: it weighs 180 g/m2, has a height of 160 cm and is composed of 86% TENCEL and 14% ROICA™ V550. RYON RF: part of the “residual free” (RF) line, the Ryon RF fabric is developed using Sensil Biocare polyamide and ROICA™ V550. This combination is designed to minimize the residual persistence of polyamide and elastomer in the environment.

Lauma Elastic
Lauma Elastic is a brand for quality textile and medical materials with a long heritage and constant innovation. Today Lauma is focused on innovation and committed to introducing environmentally friendly, new technologies into the textiles industry. The company presents its fabric 323309 with Tencel™ (84%) and ROICA™ V550 (16%), weight 165cm x 350g, primarily used for sports and yoga leggings for its characteristics of softness and durability.

Source:

ROICA™ by Asahi Kasei

09.07.2024

Asahi Kasei presents fibrillation finishing technology and LCA study report

Bemberg™ by Asahi Kasei presents its Velutine™ Evo brand, a finishing refinement technology developed by the Japanese laboratories of Asahi Kasei for Bemberg™. It offers a new way to generate fibrillation, featuring fabrics with a more “quiet-relaxed” appearance combined with a delicate and sensitive touch. VelutineTM Evo also brings environmental, global warming (CO2 emission) and water profiles for the benefit of BembergTM partners in the manufacture.

Bemberg™ by Asahi Kasei presents its Velutine™ Evo brand, a finishing refinement technology developed by the Japanese laboratories of Asahi Kasei for Bemberg™. It offers a new way to generate fibrillation, featuring fabrics with a more “quiet-relaxed” appearance combined with a delicate and sensitive touch. VelutineTM Evo also brings environmental, global warming (CO2 emission) and water profiles for the benefit of BembergTM partners in the manufacture.

The roll out of the evolved VelutineTM Evo technology will start its journey and activation with Infinity, a BembergTM partner and textile manufacturer located in Rovereto, in the Trentino Alto Adige area of Italy. Research and experimentation with new materials and finishings are part of Infinity’s daily work and results are guaranteed through attention to traceability, the use of certifications, and quality control throughout the process. Each material is closely selected from a sustainability standpoint, while the chemical impact of treating textiles is something that they also take extremely seriously. Infinity guarantees the traceability of every product that they make. Every step of the working process can be traced, thanks to a network of trusted suppliers who share their ethos and values.

Asahi Kasei is also releasing the LCA study report - Life Cycle Assessment. The study evaluated and quantified the environmental impact indicators associated with the technological processes involved in the production of BembergTM dyed fabric through the application of the traditional technology of fibrillation. LCA report study made by Centro Tessile Serico Sostenibile confirms all the projected data savings:

  • Global Warming Potential: 30% reduction in greenhouse gas emissions
  • Water consumption for ennobling process: 40% reduction
Source:

Asahi Kasei / C.L.A.S.S. Eco Hub

Bemberg™ and Anita Dongre collaborate for ‘Azure’ Collection (c) Anita Dongre
05.04.2024

Bemberg™ and Anita Dongre collaborate for ‘Azure’ Collection

Bemberg™, a brand of cupro fibre by Asahi Kasei Corporation, Japan, announces its collaboration with luxury couture label Anita Dongre to unveil the ‘Azure’ collection.

Anita Dongre, known for her timeless elegance and commitment to sustainability, has integrated Bemberg™ yarn into the ‘Azure’ collection, symbolizing a dedication to responsible fashion practices. Bemberg™ yarn, sourced from Asahi Kasei in Japan, embodies luxury and environmental responsibility.

The ‘Azure’ collection captures the serene essence of the sea, evoking the tranquil ebb and flow of waves against a backdrop of pristine skies. With soft hues and delicate color palettes, the collection introduces a fresh, breezy aesthetic, featuring flowy dresses, kaftans, and elegant sets designed to elevate the simplicity of spring-summer fashion.

Bemberg™, a brand of cupro fibre by Asahi Kasei Corporation, Japan, announces its collaboration with luxury couture label Anita Dongre to unveil the ‘Azure’ collection.

Anita Dongre, known for her timeless elegance and commitment to sustainability, has integrated Bemberg™ yarn into the ‘Azure’ collection, symbolizing a dedication to responsible fashion practices. Bemberg™ yarn, sourced from Asahi Kasei in Japan, embodies luxury and environmental responsibility.

The ‘Azure’ collection captures the serene essence of the sea, evoking the tranquil ebb and flow of waves against a backdrop of pristine skies. With soft hues and delicate color palettes, the collection introduces a fresh, breezy aesthetic, featuring flowy dresses, kaftans, and elegant sets designed to elevate the simplicity of spring-summer fashion.

More information:
Bemberg™ Asahi Kasei Anita Dongre
Source:

C.L.A.S.S. Eco Hub

06.11.2023

Recap of GenovaJeans

Responsible innovation plays a leading role at GenovaJeans, the initiative dedicated to new-generation jeans GenovaJeans, the initiative held in Genoa from 5 to 8 October and dedicated to the new generation of jeans, set the premises for the creation of a community dedicated to this iconic, revolutionary and innovative garment.

30 prominent industry leaders, divided into three categories (heritage, new creatives and production chain) created a inspiring experience in historic venues in the heart of the city. Presented in-group exhibitions, they forged a circular journey from the design to the creation of jeans, from the ingredient to the final outfit, and vice versa.

Heritage brands, exploring the history, evolution and best practices of this iconic garment, were hosted inside the Biblioteca Universitaria and included Blue Blanket Division, Blue Of A Kind, Diesel, IMIJT35020 By Canova, Incotex Blue Division, Mud Jeans, Pepe Jeans, Roy Roger's, Stefano Chiassai and Tela Genova.

Responsible innovation plays a leading role at GenovaJeans, the initiative dedicated to new-generation jeans GenovaJeans, the initiative held in Genoa from 5 to 8 October and dedicated to the new generation of jeans, set the premises for the creation of a community dedicated to this iconic, revolutionary and innovative garment.

30 prominent industry leaders, divided into three categories (heritage, new creatives and production chain) created a inspiring experience in historic venues in the heart of the city. Presented in-group exhibitions, they forged a circular journey from the design to the creation of jeans, from the ingredient to the final outfit, and vice versa.

Heritage brands, exploring the history, evolution and best practices of this iconic garment, were hosted inside the Biblioteca Universitaria and included Blue Blanket Division, Blue Of A Kind, Diesel, IMIJT35020 By Canova, Incotex Blue Division, Mud Jeans, Pepe Jeans, Roy Roger's, Stefano Chiassai and Tela Genova.

The new creatives, a new generation of designers who have adopted innovative eco-design strategies to create smart jeans, were present inside Edificio Metelino in the Darsena area and included Andrea Grossi, Gilberto Calzolari, Gimmijeans, Jeanne Friot, Marcello Pipitone with Albiate 1830, Ksenia Schnaider, Patine, Regenesi, The Blue Suit with ROICA™ by Asahi Kasei and Zerobarracento.

The production chain, composed of companies in the supply and value chain, representing the major stages in the production process, were made up of Albiate 1830 - Albini Group, Cadica, Candiani Denim, Circulose®, Officina39, Pure Denim with Bemberg™ By Asahi Kasei, Soko, Tencel™, Tonello, YKK Italia and were housed inside the Ex Oratorio di San Tommaso.

The responsible innovation, ethics and transparency adopted by each company taking part in the circular journey of GenovaJeans were explained through a QR code powered by C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy) that provided information on the garments, their composition, production phases and company values.

More information:
GenovaJeans Denim jeans production
Source:

GenovaJeans / GB Network Marketing & Communication Srl.

Manel Echevarria Photo Ananas Anam
Manel Echevarria
06.09.2023

Ananas Anam: Manel Echevarria new CEO

Ananas Anam, the provider of innovative low-impact textile solutions made from pineapple leaf waste, announced the appointment of Manel Echevarria as the new CEO. The Spanish executive who had previously worked as CEO for Grupo Excens Sports and Lacoste Iberia, as well as in senior executive roles for Swarovski and MontBlanc, will lead the global business from its European research and production site near Barcelona in Spain.

At the beginning of the year, the company reported the successful closing of a funding round led by HALTRA Group, a family-backed sustainable investment firm in Luxembourg and a group of strategic investors, including the French Compagnie Fruitière, one of the leading producers in Europe and major fruit producer in the Africa-Caribbean-Pacific region, as well the global automotive technology supplier Forvia, and Asahi Kasei Corp, a leading Japanese multinational group working in innovative materials and technologies.

Ananas Anam, the provider of innovative low-impact textile solutions made from pineapple leaf waste, announced the appointment of Manel Echevarria as the new CEO. The Spanish executive who had previously worked as CEO for Grupo Excens Sports and Lacoste Iberia, as well as in senior executive roles for Swarovski and MontBlanc, will lead the global business from its European research and production site near Barcelona in Spain.

At the beginning of the year, the company reported the successful closing of a funding round led by HALTRA Group, a family-backed sustainable investment firm in Luxembourg and a group of strategic investors, including the French Compagnie Fruitière, one of the leading producers in Europe and major fruit producer in the Africa-Caribbean-Pacific region, as well the global automotive technology supplier Forvia, and Asahi Kasei Corp, a leading Japanese multinational group working in innovative materials and technologies.

“The appointment of Manel Echevarria as a seasoned CEO with an impressive track-record in the fashion and luxury industry marks another important milestone in setting Ananas Anam up for the next phase of growth” says Dr. Christian Kurtzke, Chairman of Ananas Anam. “Following our investment in the development of an impressive portfolio of next-generation innovative biodegradable, traceable and sustainable materials, and into the setup of its network of strategic partners on the supply and shareholder side, Manel will provide the leadership for driving growth and industrial scale of this pioneering sustainability brand amidst a continued challenging global market environment in fashion, interiors and automotive.”

With Ananas Anam’s core portfolio of innovative materials, the company has successfully collaborated with well-known brands including Nike, Hugo Boss, H&M, Paul Smith and Cat Footwear and sustainable-fashion pioneers like Ecoalf to drive innovation in footwear, as well as with fashion brands like Carolina Herrera in the area of bags and accessories, substituting animal leather in the product design with its vegan, cruelty-free, low-impact and sustainable pineapple leaf fibre based textiles. In July 2023, at the Premiere Vision exhibition in Paris, the company presented the next generation of Piñatex as well as its breakthrough innovation Piñayarn as a biodegradable, traceable and sustainable yarn, and introducing Anam PALF, as a commercially available premium textile grade pineapple leaf fibre, opening up a world of new applications and markets.

“Driving the sustainability transformation in fashion, as well as in interiors and automotive has become a key priority on the agenda of brands and OEMs around the world,” says Manel Echevarria, CEO Ananas Anam. “I am proud to have the opportunity to lead the company in this decisive time, and I am looking forward to collaborating with our exceptional Spanish founder, Dr Carmen Hijosa, and Josep Taylor in Spain, with Bruno de Penanster and his team in the UK, as well as with Chuck Lazaro and his team in the Philippines to turn this amazing sustainability ambition and purpose into a reality.”

Source:

Ananas Anam

A Dress For Venice 2023 Illustration by Jacopo Ascari for A Dress For Venice 2023
05.09.2023

A Dress For Venice - Debut at the International Film Festival

The project "A Dress For Venice" get on the Red Carpet at the Venice Film Festival to advocate for sustainability. September 7th, actress Margot Sikabonyi will wear a dress from the collection designed by conscious designer Tiziano Guardini, illustrated by artist Jacopo Ascari, and produced by Martina Vidal Venezia, with the following materials:

  • Bemberg™: The innovative and biodegradable fiber from the Japanese company Asahi Kasei.
  • Burano lace: Produced by the historic Martina Vidal Venezia for four generations.

"Returning to Venice and experiencing the emotions of this place and the artists who have enriched it is exhilarating," says Tiziano Guardini. "It's a work based on volumes, shapes, three-dimensionality, colours and materials research… from Mariano Fortuny to the Ottoman Empire's Turcherie."

Illustrator Ascari adds, "I started with a careful study of the works of Canaletto, Guardi and Bellotto, masterpieces of Eighteenth-Century Vedutismo. I portrayed new perspectives on the city's splendour, enhanced by Guardini's vibrant shapes and color choices."

The project "A Dress For Venice" get on the Red Carpet at the Venice Film Festival to advocate for sustainability. September 7th, actress Margot Sikabonyi will wear a dress from the collection designed by conscious designer Tiziano Guardini, illustrated by artist Jacopo Ascari, and produced by Martina Vidal Venezia, with the following materials:

  • Bemberg™: The innovative and biodegradable fiber from the Japanese company Asahi Kasei.
  • Burano lace: Produced by the historic Martina Vidal Venezia for four generations.

"Returning to Venice and experiencing the emotions of this place and the artists who have enriched it is exhilarating," says Tiziano Guardini. "It's a work based on volumes, shapes, three-dimensionality, colours and materials research… from Mariano Fortuny to the Ottoman Empire's Turcherie."

Illustrator Ascari adds, "I started with a careful study of the works of Canaletto, Guardi and Bellotto, masterpieces of Eighteenth-Century Vedutismo. I portrayed new perspectives on the city's splendour, enhanced by Guardini's vibrant shapes and color choices."

On Thursday, September 7th, at 12:30, in the Veneto Region's room at the Hotel Excelsior on Lido, Elena Donazzan, Councilor for Education, Training, Employment, and Equal Opportunities, will present the project alongside its creators Laura Scarpa and Lorenzo Cinotti of Venezia da Vivere, designer Tiziano Guardini, artist Jacopo Ascari, and actress Margot Sikabonyi.

"We conceived A Dress For Venice for Homo Faber in 2019, to celebrate Venice's 1600 years of craftsmanship," explains Laura Scarpa. "This year, the research extends to sustainable innovation thanks to an international team of designers, artisans and companies," continues Lorenzo Cinotti.

The project reaffirms Venice's role as an international laboratory to reflect on the planet's future. "A Dress For Venice" is a limited-edition collection realized with the support of a network of companies identified by the Tavolo Veneto della Moda (Confartigianato, CNA, Confindustria, Confesercenti and Confcommercio of Veneto), the global platform C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), the partnership of Camera Buyer Italia and the media partnership of The Italian Rêve.

The presentation of the collection to buyers will take place at the Marina Guidi showroom in mid-September, while it will have its dedicated exhibition on Friday, October 20th, during the Venice Fashion Week.

"A Dress for Venice" is endorsed by the Comune di Venezia, the Regione del Veneto, and Homo Faber - Fondazione Cologni dei Mestieri d’Arte, which promotes worldwide high craftsmanship and savoir-faire.

Partners in the project Infinity srl and Tessitura Grisotto, renowned Italian textile manufacturers who expertly craft Bemberg™ fiber into exquisite fabrics. Creazioni Digitali, a specialized company in sublimation digital printing, carries out the prints on Bemberg™ textiles with its unique project GreenDrop; with inks that reduces the water consumption.

Other partners include Marina Iremonger, Camera Buyer Italia, and the Tavolo Veneto della Moda, representing Confartigianato, CNA, Confindustria, Confcommercio, and Confesercenti.

More information:
Venice Asahi Kasei Bemberg™
Source:

C.L.A.S.S. Eco Hub

Association of the Nonwoven Fabrics Industry INDA
22.08.2023

INDA Announces Conference Program for Hygienix™ 2023

INDA, the Association of the Nonwoven Fabrics Industry, announced the conference program for Hygienix™ 2023, November 13-16 to be held at The Roosevelt New Orleans Hotel, New Orleans, LA.

The program details can be found on the Hygienix website.

The keynote speaker is Courtney Scharf, Chief Client Officer, Trend Hunter. Trend Hunter leverages big data, human researchers, and AI to identify consumer insights, and deep dive opportunities for the world’s most innovative companies, such as Unilever, Colgate-Palmolive, Georgia-Pacific, Kroger, Johnson & Johnson, Reckitt Benckiser, Samsung, and Bacardi. Trend Hunter utilizes Artificial Intelligence and research to identify and curate top insights and trends to advise brands and businesses in their pursuit of innovation.

The Hygienix program will feature thought leaders in consumer-centric innovations, the circular economy, raw material advancements in sustainability, opportunities for advanced recycling in absorbent hygiene, optimizing the packaging footprint, new approaches for odor control, and market trends and drivers.

Experts presenting at Hygienix include:

INDA, the Association of the Nonwoven Fabrics Industry, announced the conference program for Hygienix™ 2023, November 13-16 to be held at The Roosevelt New Orleans Hotel, New Orleans, LA.

The program details can be found on the Hygienix website.

The keynote speaker is Courtney Scharf, Chief Client Officer, Trend Hunter. Trend Hunter leverages big data, human researchers, and AI to identify consumer insights, and deep dive opportunities for the world’s most innovative companies, such as Unilever, Colgate-Palmolive, Georgia-Pacific, Kroger, Johnson & Johnson, Reckitt Benckiser, Samsung, and Bacardi. Trend Hunter utilizes Artificial Intelligence and research to identify and curate top insights and trends to advise brands and businesses in their pursuit of innovation.

The Hygienix program will feature thought leaders in consumer-centric innovations, the circular economy, raw material advancements in sustainability, opportunities for advanced recycling in absorbent hygiene, optimizing the packaging footprint, new approaches for odor control, and market trends and drivers.

Experts presenting at Hygienix include:

  • Aquapak Polymers Ltd. – “Creating Sustainable Nonwovens for Hygiene Applications with Thermally Processable Polyvinyl Alcohol; A Water Soluble, Environmentally Friendly and High-Performance Polymer”
  • Asahi Kasei Advance Corporation – “Continuous-Filament Cellulose Nonwovens”
  • Confitex Technology – “Reusables Production: It’s Not All Green”
  • Egal Pads, Inc. – “Closing the Circularity Gap One Used Pad at a Time”
  • Essity – “Diaper Collection & Recycling in Australia”
  • ExxonMobil Chemical Company – “Innovate New Levels of Strong Comfort with Hygiene Solutions”
  • Henkel Corporation – “Reducing the Packaging Waste from Personal Hygiene Products”
  • INNOVATEGRN – “Accelerating Innovation / Embracing a Consumer-Centric Approach”
  • Kuraray Europe GmbH – “Safe and Eco-friendly Elastics for Absorbent Hygiene Products”
  • Nexus Circular – “Increasing Plastics Circularity for the Hygiene Segment Through Advanced Recycling”
  • W. Pelz GmbH –“Disposable Pads Meet Reusable Underwear”
  • Price Hanna Consultants – “Squaring the Circle: Why Demonstration Projects = Good Sustainability Strategy” and “Wellness and Natural Materials”
  • Rem Brands, Inc. – “Effective Reduction of Material Odors, In-use Odors, and Post-use Odors”
  • Sequel – “Spiraling into Business: How a Dramatic Innovation to the Tampon Met the World’s Largest Manufacturer of Feminine Hygiene”
  • Sparkle Innovations Inc. – Sustainability and Circularity in the Absorbent Hygiene Products Industry”

The Hygienix program will offer a hands-on workshop as well as two pre-conference webinars. Jim Robinson, Principal, Absorbent Hygiene Insights, LLC, will lead the in-person workshop on AHP Absorbent Hygiene Systems, Monday afternoon, November 13th. This workshop evaluates SAP absorption for different SAPs and participants have the opportunity to deconstruct and examine several hygiene products including infant, adult, and period care products to increase the understanding of these systems.

More information:
Hygienix INDA
Source:

Association of the Nonwoven Fabrics Industry INDA

30.06.2023

ROICA™ expands its innovation and partnerships

The ROICA™ by Asahi Kasei team knows that value creation is the foundation of contemporary business. Its team is ready to take ROICA™ to the next level, responding to market demand innovations, whilst sharing its latest responsible production system with a new generation of consumer.

For this reason, the ROICA™ strategy is based on two key elements:
First, a focus on responsible innovation, able to respond to new market needs and desires without harming the environment or society at large. Thanks to the certified and eco-high tech ROICA Eco-Smart™ family, Asahi Kasei is able to meet responsible business needs and contemporary consumers’ desire for a modern wardrobe that represents a new generation of values.

Second, the dawn of ROICA™ has fueled a consolidation of partnerships along the whole supply chain through conversations and collaborations with companies sharing ROICA™’s values, including: Artistic Milliners, CIFRA, Dresdner Spitzen, Iluna Group, Innova Fabrics, Maglificio Ripa, Penn Italia - Penn Textile Solutions GmbH, Sitip S.p.A. and Tessitura Colombo.

The ROICA™ by Asahi Kasei team knows that value creation is the foundation of contemporary business. Its team is ready to take ROICA™ to the next level, responding to market demand innovations, whilst sharing its latest responsible production system with a new generation of consumer.

For this reason, the ROICA™ strategy is based on two key elements:
First, a focus on responsible innovation, able to respond to new market needs and desires without harming the environment or society at large. Thanks to the certified and eco-high tech ROICA Eco-Smart™ family, Asahi Kasei is able to meet responsible business needs and contemporary consumers’ desire for a modern wardrobe that represents a new generation of values.

Second, the dawn of ROICA™ has fueled a consolidation of partnerships along the whole supply chain through conversations and collaborations with companies sharing ROICA™’s values, including: Artistic Milliners, CIFRA, Dresdner Spitzen, Iluna Group, Innova Fabrics, Maglificio Ripa, Penn Italia - Penn Textile Solutions GmbH, Sitip S.p.A. and Tessitura Colombo.

Source:

ROICA™ by Asahi Kasei

(c) Freudenberg Performance Materials Holding GmbH
Judith Marquant from fashion school Esmod in Paris during the presentation of her winning design
17.05.2023

Freudenberg Performance Materials Apparel: Winners of "Fashioning Sustainability"

A total of 20 European fashion and design schools took part in the 2nd “Fashioning Sustainability” competition organized by Freudenberg Performance Materials together with Macpi and Bemberg™ by Asahi Kasei, two co-branding partners in the textile industry.

Freudenberg invited talented young designers to create and submit their ideas for sustainable clothing. The initiative aims to show that sustainability is a key factor in the fashion industry.

Two of the most innovative outfits from each school were selected for the final round and presented to an international jury at the “Bagni Misteriosi” event location in Milan in May. Fashion design experts and opinion leaders as well as journalists were invited to select the most sustainable designs in the categories of “Technology” and “Design”.

A total of 20 European fashion and design schools took part in the 2nd “Fashioning Sustainability” competition organized by Freudenberg Performance Materials together with Macpi and Bemberg™ by Asahi Kasei, two co-branding partners in the textile industry.

Freudenberg invited talented young designers to create and submit their ideas for sustainable clothing. The initiative aims to show that sustainability is a key factor in the fashion industry.

Two of the most innovative outfits from each school were selected for the final round and presented to an international jury at the “Bagni Misteriosi” event location in Milan in May. Fashion design experts and opinion leaders as well as journalists were invited to select the most sustainable designs in the categories of “Technology” and “Design”.

The winners
First place in the “Technology” category went to Judith Marquant while the second to Jagoda Sokolowska, both students of the fashion school Esmod in Paris. Ilaria De Martino, from the fashion institute Modartech, Italy, and Xiaodan Liao from Polimoda, Italy, were awarded first and second place in the “Design” category. The first-place winners received €2,000, while the second places won €1,000.

All participants benefited from the platform to network with leading players in the garment industry and learn more about concrete steps for embracing sustainability. Creating true sustainability in the fashion industry means reducing the material flow of clothing, addressing both sustainable production and consumption.

Members of the Jury:
Cristiano Zanetti, Sales Director Italy, Freudenberg Performance Materials
Maurizio Cazzin, Male Modeller, Maison Giorgio Armani
Riccardo Bullio, Apparel Industrial Division Director, Dolce & Gabbana
Caterina Cuoghi, Industrial Director, Area NYC
Simone Bigi, Style and Product Office Manager FAY line, Gruppo TOD’S
Roberto Cibin, Model and Pattern Development Manager, Caruso
Bruno Landi, Sales Director, Vitale Barberis Canonico
Luisella Allegretti, Pattern Designer Boss MW Business Specialist, Hugo Boss
Eugenio Balordi, Product Manager, Maison Margiela
Ettore Pellegrini, Sales and Marketing Manager, Asahi Kasei Fibers Italia

Source:

Freudenberg Performance Materials Holding GmbH

(c) ROICA™ by Asahi Kasei
31.03.2023

ROICA™ by Asahi Kasei showcases ROICA™ V550 at Kingpins

ROICA™ by Asahi Kasei joins from April 12th the Kingpins Show, showcasing its latest innovation, the premium & smart stretch yarn ROICA™ V550.

ROICA™ V550 is a Cradle to Cradle-Certified™ sustainable degradable stretch yarn with a Material Health Gold Level Certificate. It degrades under ISO 14855-1 tested by OWS decomposing to CO2 and water.

The new responsible and innovative solution partners with denim companies, such as Artistic Milliners, Candiani Denim and Prosperity. They all have adopted the eco-high-tech yarn into their collections and showcase them at Kingpins.

ROICA™ by Asahi Kasei joins from April 12th the Kingpins Show, showcasing its latest innovation, the premium & smart stretch yarn ROICA™ V550.

ROICA™ V550 is a Cradle to Cradle-Certified™ sustainable degradable stretch yarn with a Material Health Gold Level Certificate. It degrades under ISO 14855-1 tested by OWS decomposing to CO2 and water.

The new responsible and innovative solution partners with denim companies, such as Artistic Milliners, Candiani Denim and Prosperity. They all have adopted the eco-high-tech yarn into their collections and showcase them at Kingpins.

Source:

ROICA™ by Asahi Kasei

(c) Iluna Group
18.01.2023

Iluna Group returns to Interfilière

For the SS24 Iluna focuses on the most precious lightness and intangibility with its Ultralight series of jacquardtronic laces reminiscent of the delicacy of Leavers.
This season, responsible developments did not stop at responsible ingredients and processes; in fact, the company focused on the circular economy! The stylistic research started from the company's historical archive, to give life to a collection that revisits the proposals in a "modern classic" key.
 
The company's design team recreated the iconic designs of the line, the heart of the Black Label proposal, ILUNA's signature line offering the finest laces. Focusing on upcycling, the team reworked archival stocks, creating new value through finishings, and reweaving from scratch only the missing widths in order to present a complete, coordinated underwear/nightwear range from allovers to galoons.

For the SS24 Iluna focuses on the most precious lightness and intangibility with its Ultralight series of jacquardtronic laces reminiscent of the delicacy of Leavers.
This season, responsible developments did not stop at responsible ingredients and processes; in fact, the company focused on the circular economy! The stylistic research started from the company's historical archive, to give life to a collection that revisits the proposals in a "modern classic" key.
 
The company's design team recreated the iconic designs of the line, the heart of the Black Label proposal, ILUNA's signature line offering the finest laces. Focusing on upcycling, the team reworked archival stocks, creating new value through finishings, and reweaving from scratch only the missing widths in order to present a complete, coordinated underwear/nightwear range from allovers to galoons.


For the SS24 season the Iluna team continues its developments with GOTS-certified organic cotton in its galoons and allovers, to add a natural touch to its Green Label line.
Among the ingredients chosen by Iluna Group are: Renycle® and Q-NOVA®, both GRS-certified pre-consumer recycled polyamide yarns in addition to the recycled stretch ROICA™ EF by Asahi Kasei. Among the new technical developments on laces, Iluna then worked on variable elasticity modules, resulting in reinforced edges or zones of differentiated elasticity that can be variously positioned within the laces.
All this results in a comfortable, ultralight product that remains true to a high value of creativity and responsibility. The option is applicable to all the Iluna laces, with modular solutions at the customer's request on fashion items as well, where research continues on FSC-certified pre-dyed viscoses and unexpected metallic gleams with lurex.

Moreover, the continuous path through the new dimension of responsibility continues in several directions: experiments with 16 different natural dyestuffs; and continued investment in technologies that can ensure significant savings in water and energy consumption, including GREENDROP, the new GOTS-certified digital pigment printing system.
From athleisure to fashion, through lingerie to the world of high fashion, Iluna's lace continues to expand its applications, confirming its extreme versatility, remarkable performance and inimitable beauty.

More information:
ILUNA Group INTERFILIERE Paris Lace
Source:

Iluna Group

Photo Pure Denim
03.01.2023

PureDenim & Bemberg ™: “Blue di Cupro” collection at Pitti Uomo

In occasion of the next edition of Pitti Uomo, Bemberg™ by Asahi Kasei – the unique fiber with a circular economy footprint obtained from cotton linters through a closed-loop process ensuring certified sustainability credentials through its transparent and traceable approach- reveals a very special Bemberg™ fabrics smart range dedicated to premium denimwear.

In occasion of the next edition of Pitti Uomo, Bemberg™ by Asahi Kasei – the unique fiber with a circular economy footprint obtained from cotton linters through a closed-loop process ensuring certified sustainability credentials through its transparent and traceable approach- reveals a very special Bemberg™ fabrics smart range dedicated to premium denimwear.

This has been made possible thanks to the partnership with PureDenim, a leading Italian company whose strategy since 10 years is based on an entire re-design of the production system, inspired by circular economy principles that combines technology and innovative materials in order to offer the highest levels of design, innovation and real responsible values derived from an holistic approach to sustainability.
The “Blue di Cupro” collection is made with seven fabrics made with Bemberg™, either 100% Bemberg™ or in blend with cotton, wool, and it applies the most advanced Pure Denim Technologies. The Blue di cupro fabrics made with Bemberg™ will also be dyed with “Smart Indigo” an indigo dye technology internally produced by PureDenim, through a chemical-free production. The only elements involved are: water, indigo pigments, and electricity. In terms of finishing, fabrics’ looks and performances are enhanced by the “Eco Sonic” ultrasounds finishing technology which brings significant reduction of water used, increased aesthetic features and controlled discoloration. And last but not least every yarn used at PureDenim is protected by NaturalReco® a 100% natural product that completely SUBSTITUTE the use of plastic films that are one of the key causes of microplastic emission for denim application.

“Blue” seems to be the new colour of Bemberg™, in fact, the company in early November 2022 announced, at the Blue Friday initiative by UNESCO's Intergovernmental Oceanographic Commission (IOC), the achievement of the OK biodegradable MARINE certification, which guarantees the biodegradability of its products even in the marine environment, as certified by TÜV AUSTRIA, meaning a lot in the context of microplastics in water issue solutions. This Bemberg™ certification’s achievement comes on top of other key ones such as the INNOVHUB report that confirms Bemberg™ biodegradability in soil without releasing hazardous substances, the RCS by Textile Exchange, and the Oeko-Tex Standard 100 and ISO 14001 corporate certifications.

Source:

C.L.A.S.S.

(c) ECOSENSOR™ by Asahi Kasei
18.11.2022

Asahi Kasei Group celebrates 100 years at ISPO Munich 2022

The Japanese textile brand ECOSENSOR™ by Asahi Kasei Advance continues its eco-high tech path and joins ISPO, the influential fashion and textile fair dedicated to sportwear and athleisure-wear, as part of an Asahi Kasei space within the ISPO Brandnew area, presenting its AW 2024/2025 & SS2024 collections, made of high-tech fabrics implementing new-generation values, with the aim of keeping nature, body and mind in harmony.

2022 is a special time for Asahi Kasei as it celebrates its 100th anniversary. This year at ISPO Munich (28-30th November), Asahi Kasei Group present its innovation world featuring three of its brands: ECOSENSOR™, ROICA™ and RespiGard™.
 
ECOSENSOR™ presents 47 new references that meet the needs of the contemporary consumer, such as durability, wellbeing and performance. Being capable of combining active climate control, exquisite touch, lightness and comfort with sustainable values, ECOSENSOR™ stands out as a unique eco-high-tech performance proposition in its market. The collection covers the different market applications with 3 items for INNERWEAR, 1 for OUTERWEAR, 13 for SPORT KNIT and 30 for SPORT WOVENS.

The Japanese textile brand ECOSENSOR™ by Asahi Kasei Advance continues its eco-high tech path and joins ISPO, the influential fashion and textile fair dedicated to sportwear and athleisure-wear, as part of an Asahi Kasei space within the ISPO Brandnew area, presenting its AW 2024/2025 & SS2024 collections, made of high-tech fabrics implementing new-generation values, with the aim of keeping nature, body and mind in harmony.

2022 is a special time for Asahi Kasei as it celebrates its 100th anniversary. This year at ISPO Munich (28-30th November), Asahi Kasei Group present its innovation world featuring three of its brands: ECOSENSOR™, ROICA™ and RespiGard™.
 
ECOSENSOR™ presents 47 new references that meet the needs of the contemporary consumer, such as durability, wellbeing and performance. Being capable of combining active climate control, exquisite touch, lightness and comfort with sustainable values, ECOSENSOR™ stands out as a unique eco-high-tech performance proposition in its market. The collection covers the different market applications with 3 items for INNERWEAR, 1 for OUTERWEAR, 13 for SPORT KNIT and 30 for SPORT WOVENS.

New this season is the application of the RespiGard™ by Polypore unique membrane designed for outdoor apparel. Its innovative pore structure is too small for water droplets to penetrate but features high porosity that allows for airflow and moisture evaporation.

In order to show at best the performances and possible applications of the fabrics made with RespiGard™, ECOSENSOR™ will feature at its ISPO space an ad hoc created outfit by the outerwear brand.

Furthermore, the majority of ECOSENSOR™ fabrics are made with sustainable ingredients which are certified by international certifications such as GRS and RCS through a traceable and transparent production process and supply chain.  100% of the stretch articles (representing 35% of the collection) are made with ROICA™ EF by Asahi Kasei, the recycled stretch yarn made from pre-consumer materials. Even the dyeing and finishing phases - key moments for performancewear - have been certified by international labels such as bluesign® or OEKO-TEX® Standard 100.

Source:

ECOSENSOR™ by Asahi Kasei / C.L.A.S.S..

(c) Iluna Group
08.11.2022

Iluna Group back at MarediModa

Iluna Group is back at MarediModa (November 8-10), the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors, to present its latest innovations, with a focus on a new beachwear sets able to combine aesthetic research and environmental responsibility.

In terms of aesthetic innovation, exploration continues with matchy pareos and allovers, double laces with colorful charmeuses and multicolour laces enriched with iridescent effects (Lurex). A novelty of this season is the new double face printing on polyamide with a high sea fastness and iridescent effects on GRS-certified tulle.

The GRS certified Green Label collection uses Renycle® and Q-NOVA®, both GRS-certified pre-consumer recycled polyamide yarns in addition to the recycled stretch ROICA™ EF by Asahi Kasei.

Iluna Group is back at MarediModa (November 8-10), the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors, to present its latest innovations, with a focus on a new beachwear sets able to combine aesthetic research and environmental responsibility.

In terms of aesthetic innovation, exploration continues with matchy pareos and allovers, double laces with colorful charmeuses and multicolour laces enriched with iridescent effects (Lurex). A novelty of this season is the new double face printing on polyamide with a high sea fastness and iridescent effects on GRS-certified tulle.

The GRS certified Green Label collection uses Renycle® and Q-NOVA®, both GRS-certified pre-consumer recycled polyamide yarns in addition to the recycled stretch ROICA™ EF by Asahi Kasei.

The BIOLINE embraces the circular economy and presents proposals containing Amni Soul Eco® and ROICA™ V550. Moreover, the continuous path through the new dimension of responsibility continues in several directions: experiments with 16 different natural dyestuffs; and continued investment in technologies that can ensure significant savings in water and energy consumption, including GREENDROP, the new GOTS-certified digital pigment printing system.

Source:

Iluna Group / C.L.A.S.S.

(c) C.L.A.S.S.
21.09.2022

WHITE and C.L.A.S.S. are back to “Unveiling the Fashion Backstage”

C.L.A.S.S. continues its path of "strategic sustainable synergies" with the aim of sharing its message of responsible innovation, and returns for the second time to Milan Fashion Week with WSM White Sustainable Milano. The objective is to represent a selected and smart path of the production chain related to materials, technologies, production, customization, finishing processes and dyes that are increasingly less impactful on the environment.
 
After debuting last February, “Unveiling the Fashion Backstage”, the educational and narrative journey of WSM | White Sustainable Milano developed in synergy with Giusy Bettoni, founder and CEO of C.L.A.S.S., returns to the VISCONTI HALL and grows in terms of attendance and thematic areas.

The exhibiting copmpanies are: Bemberg™ by Asahi Kasei, Maeba International, Linificio e Canapificio Nazionale SB, Edmos, Toyoshima, Iluna Group and YKK.

C.L.A.S.S. continues its path of "strategic sustainable synergies" with the aim of sharing its message of responsible innovation, and returns for the second time to Milan Fashion Week with WSM White Sustainable Milano. The objective is to represent a selected and smart path of the production chain related to materials, technologies, production, customization, finishing processes and dyes that are increasingly less impactful on the environment.
 
After debuting last February, “Unveiling the Fashion Backstage”, the educational and narrative journey of WSM | White Sustainable Milano developed in synergy with Giusy Bettoni, founder and CEO of C.L.A.S.S., returns to the VISCONTI HALL and grows in terms of attendance and thematic areas.

The exhibiting copmpanies are: Bemberg™ by Asahi Kasei, Maeba International, Linificio e Canapificio Nazionale SB, Edmos, Toyoshima, Iluna Group and YKK.

Photo: C.L.A.S.S.
20.09.2022

Bemberg™ by Asahi Kasei taking part at White Sustainable Milano

  • New fibre with a circular economy footprint obtained from cotton linters through a closed-loop process
  • September 22-25, 2022, WSM-White Sustainable Milano, Visconti pavilion

For the second time in a row Bemberg™ by Asahi Kasei takes part to White Sustainable Milano, the first fashion trade show entirely dedicated to the research and focus on new materials and technologies able to lead to a real ecological transition, developed in collaboration with Giusy Bettoni, CEO and founder C.L.A.S.S., and Marco Poli, Founder of The Style Lift.

After becoming a leader in formalwear lining, in the latest decade this fiber by Asahi Kasei has been able to evolve towards new consumer needs and desires, moving itself towards many different applications such as intimate, fashion, formalwear and activewear. Bemberg™ by Asahi Kasei arrives at WSM with a new step into its journey and evolution in contemporary style with a new Staple-fibre that unlocks creative paths towards mew aesthetics, touch and sustainability.

  • New fibre with a circular economy footprint obtained from cotton linters through a closed-loop process
  • September 22-25, 2022, WSM-White Sustainable Milano, Visconti pavilion

For the second time in a row Bemberg™ by Asahi Kasei takes part to White Sustainable Milano, the first fashion trade show entirely dedicated to the research and focus on new materials and technologies able to lead to a real ecological transition, developed in collaboration with Giusy Bettoni, CEO and founder C.L.A.S.S., and Marco Poli, Founder of The Style Lift.

After becoming a leader in formalwear lining, in the latest decade this fiber by Asahi Kasei has been able to evolve towards new consumer needs and desires, moving itself towards many different applications such as intimate, fashion, formalwear and activewear. Bemberg™ by Asahi Kasei arrives at WSM with a new step into its journey and evolution in contemporary style with a new Staple-fibre that unlocks creative paths towards mew aesthetics, touch and sustainability.

A new yarn range that expands the company’s realm of applications for the fashion and luxury industry, including also knitwear, jersey and casualwear. Indeed, the fibre comes with a circular economy footprint obtained from cotton linters through a closed-loop process. Bemberg™ also ensures certified sustainability credentials through its transparent and traceable approach.

At WSM fair, the company proves it by unveiling a collection of t-shirts developed in collaboration with the MagnoLab smart network of Italian companies. Circular economy and environmental responsibility meet aesthetic research with a collaborative imprint.

The new t-shirt collection created in synergy with MagnoLab, a network of Biella-based companies bringing forward initiative and collabs related to sustainability and circular economy. Staple-fibre is the top ingredient of the collection. The cut t-shirts are presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the brand-new yarn.

Source:

C.L.A.S.S.