From the Sector

Making outdoor sports accessible to as many people as possible since 1976 through quality, innovative gear, powerhouse sporting goods brand Decathlon has launched the first product of its long-term partnership with CELLIANT® infrared technology from Hologenix® – Adult Ski Socks. They are introduced in its Wedze range of ski and snowboarding socks (“wed’ze” means ‘“a small turn on the snow” in the Savoyard dialect in the Alps where this brand is headquartered).  

Decathlon was attracted to CELLIANT’s ability to convert body heat into infrared energy, improving local circulation and cellular oxygenation to support stronger performance and faster recovery. Skiers who often suffer from muscle fatigue in the calf area will appreciate the infrared infusion and light compression attributes that were specifically chosen with this in mind. The sock was also thoughtfully designed for minimum thickness, allowing for a comfortable fit within the ski boot, without sacrificing warmth or durability. Anti-friction thread on the sole and toes helps limit irritation, and seams are intentionally positioned to eliminate discomfort. The socks are offered in a Asphalt Blue color in a variety of sizes, both online and in retail stores worldwide.

Freudenberg Performance Materials Apparel (Freudenberg) launches two advanced thermal insulation products made from low-level Bisphenol A (BPA) recycled PET fibers (rPET) into the global range of comfortemp®, Freudenberg’s thermal insulation brand.

The additions of DOWN FEEL WA 150LB and FIBERBALL WB 400LB to the comfortemp® global range serve as high-quality and ecologically-minded alternatives to down, enhancing the comfort and sustainability of your garments. DOWN FEEL WA 150LB is an extremely-lightweight, loose fiber thermal insulation with a super-light loft, while FIBERBALL WB 400LB uses clusters of extra-fine fibers to offer optimal breathability, maximum comfort, and minimal clumping after washing and drying.

GRS-certified and OEKO-TEX® STANDARD 100 Class I certifications
Both products utilize 100% GRS-certified rPET fibers, customizable to any desired fill levels. Additionally, these new products not only comply with but significantly surpass the stringent OEKO-TEX® STANDARD 100 Class I certifications. While OEKO-TEX® categorizes low-level BPA as less than 100 parts per million (ppm), these new products contain less than 1 ppm BPA, a testament to Freudenberg’s unyielding standards.

DOWN FEEL WA 150LB and FIBERBALL WB 400LB are available globally and more low-level BPA thermal insulation options are available in Asia.

Die Acteev® Textiltechnologie, eine Tochtergesellschaft der Ascend Performance Materials,  wächst über ihre Anti-Geruchs-Wurzeln hinaus. Ein neues, hochzähes Nylon, eine antistatische Faser und ein zertifiziertes biobasiertes Nylon ergänzen das Angebot zur Geruchsbekämpfung.

Die Flaggschiffprodukte der Marke tragen jetzt die Bezeichnung Acteev FREE. Sie ermöglichen die Fertigung von Sport- und Freizeit-, Outdoor-, Dessous- und weiteren Bekleidungsartikeln mit geruchshemmenden Stoffen. Acteev FREE lässt sich mit anderen Fasern zu ganz spezifischen Mischungen kombinieren und uneingeschränkt einfärben.

Acteev TOUGH ist eine hochzähe Nylon 6,6-Stapelfaser mit niedrigem DPF, die für strapazierfähige Anwendungen wie Arbeitskleidung, Schuhwerk, Rucksäcke, Gurte und Kletterseile entwickelt wurde. Sie eignet sich für robuste Textilwaren aller Art, von Industrieoveralls bis hin zu taktischer Ausrüstung für Militär und Polizeibehörden. Als Stapelfaser in Mischungen für Unterwäsche verträgt sie sich gut mit Baumwolle und Wolle in Artikeln, die eine gleichmäßige Färbung erfordern.

Acteev CLEAN ist eine Faser mit antistatischen, haar-, staub- und flusenabweisenden Eigenschaften für Kleidung und textile Haushaltswaren wie Polstermöbel. Ihre Funktionalität ist in die Faser selbst eingebettet und erfordert keinerlei nachträgliche oder chemische Behandlung, was Acteev CLEAN für hautnah getragene Anwendungen prädestiniert. Die Faser ist schon bei geringer Beimischung wirksam, kann mit anderen Fasern zu Garnen versponnen werden und bietet dennoch eine statikfreie Leistung.

Acteev BIOSERVE ist ein aus pflanzlichen Quellen gewonnenes Nylon, das darauf ausgerichtet ist, die Nachhaltigkeitsziele von Markeninhabern ohne Leistungseinbußen zu unterstützen.

Darüber hinaus umfasst das Angebot Acteev MED, eine Produktlinie mit diversen Formfaktoren, darunter Fasern für hautnahe Anwendungen wie Kompressionsbekleidung sowie für Vliesstoffe zur feuchtigkeitsregulierenden Wundversorgung und für Wundnahtfilamente.

Jedes Produkt im Acteev Portfolio ist auch in einer CO2-Fußabdruck reduzierten Ausführung lieferbar.

adidas launches its new LFSTLR jersey collection, featuring the season 23/24 third jerseys of some its leading clubs, re-imagined as fashion-focused, lifestyle streetwear.

LFSTLR blurs the lines between football performance and streetwear culture, re-defining what it means to represent your club away from the terraces. The collection includes adaptations of the third jerseys of Arsenal, FC Bayern Munich, Juventus, Manchester United and Real Madrid, retaining the overall design blueprint of the authentic on-pitch and fan versions but with a focus on wearability and comfort over pure performance for the field of play.

Each jersey is made with an elevated base material, including heavier superior fabrics for additional comfort as well as featuring a more premium trim execution and detailing to truly ramp up the style factor. The application of a tonal adidas badge gives each jersey a clean, crisp look that gives the club crests additional prominence. Between 70-100% of the materials used in each jersey are from recycled or renewable sources.

adidas worked with each club to appoint a Creative Lead, tapping into the worlds of fashion and music, and ensuring the unique flair of each team came through with bespoke individuality:

• Arsenal linked up with Grammy-award winning rapper, Pusha T
• FC Bayern collaborated with Achraf, one of the hottest names in the German fashion and music industry
• Juventus called upon Italian style with fashion photographer Giampaolo Sgura
• Manchester United teamed up with Nigerian Afropop singer-songwriter, Adekunle Gold & Manchester’s The KTNA
• Real Madrid worked with renowned Mexican rapper, Alemán 

• Currency-neutral revenues flat versus the prior-year level
• Top-line development reflects improved sell-out trends and conservative sell-in strategy
• Gross margin up 0.6pp to 50.9%; strong improvement compared to Q1 reflecting better sell-through and less discounting
• Operating profit of € 176 million includes extraordinary expenses of around € 160 million related to one-off costs, donations and accruals for future donations
• Inventory position improves substantially versus Q1 level to € 5.5 billion; now up only 1% year-over-year

In the second quarter of 2023, currency-neutral revenues were flat versus the prior-year level. The top-line development continued to be impacted by the company’s conservative sell-in approach in order to reduce high inventory levels, particularly in North America and Greater China. At the same time, adidas second quarter revenues benefited from the first sale of some of its Yeezy inventory. The initial product drop in June generated revenues of around € 400 million in Q2, which is largely in line with the Yeezy sales generated in the prior year’s quarter.

Footwear revenues grew 1% during the quarter, reflecting strong growth in football, basketball, tennis and US sports. Apparel sales declined 3% in the second quarter. As the apparel market continues to be particularly overstocked, the company continued its conservative sell-in strategy to improve sell-through and margins in the medium term. Accessories grew 8% during the quarter driven by growth in football.  

Lifestyle revenues were down during the quarter despite extraordinary demand for the company’s Samba, Gazelle and Campus franchises. While adidas slowly started to scale its offering for these product families during the second quarter, the total volume still only represents a small portion of the company’s overall business. Sales in the adidas Performance categories continued to show positive momentum. This reflects strong demand for new product introductions such as the latest iterations of its Predator, X and Copa football boots, as well as jerseys for both the FIFA Women’s World Cup 2023 and the company’s unique portfolio of football teams ahead of the start of the European club season. In addition, the Adizero product family in running continued to gain a lot of attention around marathon races across the world, translating into higher demand. At the same time, the brand’s Barricade tennis franchise grew strongly, leveraging the excitement around major tournaments.

In euro terms, the company’s revenues declined 5% to € 5.343 billion in the second quarter (2022: € 5.596 billion).

Stronger sell-out trends and conservative sell-in
As a result of the company’s initiatives to reduce high inventory levels, currency-neutral sales in wholesale declined 10% despite double-digit growth in Greater China and Latin America. At the same time, direct-to-consumer (DTC) revenues grew 16% versus the prior year. This development was driven by strong growth in both the company’s e-commerce business (+14%) as well as own retail stores (+19%), reflecting continued strong sell-out trends across most regions. The outperformance of the company’s DTC channel versus the wholesale business was also related to the first sale of the Yeezy inventory, which was done exclusively through adidas’ own e-commerce channel.

Double-digit growth in Greater China and Latin America
Currency-neutral sales in North America declined 16% during the quarter. The region is particularly affected by elevated inventory levels in the market and – in response to this – the company’s significantly reduced sell-in. Revenues in Greater China grew 16% in Q2, reflecting double-digit sell-out growth in both wholesale and own retail. Sales in EMEA were down slightly (-1%) despite double-digit DTC growth. While the company’s initiatives to reduce inventory levels and discounting weighed on the overall top-line development in the region, adidas recorded significantly improving full-price trends during the quarter. Revenues in Asia-Pacific increased 7% during the quarter, driven by strong double-digit growth in DTC. Latin America continued to increase at a double-digit rate (+30%), reflecting strong growth in both wholesale and DTC.

Gross margin improves to 50.9%
The company’s second quarter gross margin increased 0.6 percentage points to 50.9% (2022: 50.3%). This improvement was mainly driven by price increases the company has implemented as well as by an improved channel mix. At the same time, higher supply chain costs and unfavorable currency movements continued to strongly weigh on the gross margin development. While still adversely impacting the company’s gross margin in the quarter, discounting levels significantly improved compared to the first quarter of the year.  

Operating profit of € 176 million, resulting in an operating margin of 3.3%
Other operating expenses were up 3% to € 2.582 billion (2022: € 2.501 billion). As a percentage of sales, other operating expenses increased 3.6 percentage points to 48.3% (2022: 44.7%). Marketing and point-of-sale expenses decreased 7% to € 617 million (2022: € 663 million). As a percentage of sales, marketing and point-of-sale expenses slightly decreased by 0.3 percentage points to 11.5% (2022: 11.8%). Operating overhead expenses were up 7% to € 1.965 billion (2022: € 1.838 billion), reflecting higher logistics expenses. In addition, the company recorded one-off costs of around € 50 million related to the strategic review the company is currently conducting as well as donations and accruals for further donations in an amount of around € 110 million. As a percentage of sales, operating overhead expenses increased 3.9 percentage points to 36.8% (2022: 32.8%). The company’s operating profit amounted to € 176 million (2022: € 392 million) in the quarter. This amount includes the extraordinary expenses of in total around € 160 million reflecting the one-off costs related to the strategic review as well as the donations and accruals for further donations. The sale of the Yeezy product positively impacted adidas’ operating profit by an incremental amount of around € 150 million in Q2. The operating margin reached 3.3% in the quarter (2022: 7.0%).

Net income from continuing operations of € 96 million
After taxes, the company’s net income from continuing operations amounted to € 96 million (2022: € 360 million), while basic EPS from continuing operations decreased to € 0.48 (2022: € 1.88).

Outlook

adidas expects revenues to decline at a mid-single-digit rate
On July 24, adidas had adjusted its full year financial guidance to reflect the positive impact of the first sale of some of its Yeezy inventory and a slightly better-than-expected development of the adidas business in the first half of the year. At the same time, macroeconomic challenges and geopolitical tensions persist. Elevated recession risks in North America and Europe as well as uncertainty around the recovery in Greater China continue to exist. In addition, the company’s revenue development will continue to be impacted by the initiatives to significantly reduce high inventory levels. As a result, adidas now expects currency-neutral revenues to decline at a mid-single-digit rate in 2023 (previously: decline at a high-single-digit rate).

Underlying operating profit anticipated to be around the break-even level
The company’s underlying operating profit – excluding any one-offs related to Yeezy and the ongoing strategic review – is still anticipated to be around the break-even level. Including the positive impact from the first Yeezy drop of around € 150 million, the potential write-off of the remaining Yeezy inventory of now € 400 million (previously: € 500 million) and one-off costs related to the strategic review of up to € 200 million (unchanged), the company now expects to report an operating loss of € 450 million in 2023 (previously: loss of € 700 million).

On August 2, the company launched a second drop of Yeezy inventory. Throughout the month of August, adidas is making a range of existing products available through both its own e-commerce channel as well as the digital platforms of selected wholesale partners. If successful, this second drop would further improve the company’s results. However, as the results of this drop are yet unknown, it is not accounted for in the company’s current top- and bottom-line outlook for 2023.

Freudenberg Performance Materials (Freudenberg) will be presenting new applications for its European environmentally-friendly Evolon® microfiber technology for Fall/Winter 24/25 fashion and leather goods collections at Lineapelle, from September 19-21. These include solutions for artificial leather applications suitable for the shoe, furniture and automotive industries.

Evolon® sustainable microfiber coating substrates
Evolon® microfiber fabrics are ideal coating substrates for artificial leather applications in the shoe, furniture and car industries. They are particularly suitable as a carrier material for PU and PVC coatings. Evolon® microfiber materials have non-fraying edges, which makes converting easier and quicker. They contain 80% recycled PET from Freudenberg’s in-house bottle recycling plant. Furthermore, they are manufactured with no solvent and no chemical binder in the company’s Evolon® plant located in Colmar, France. The plant is accredited according to OEKO-TEX STeP sustainability manufacturing certification and the DETOX TO ZERO criteria. European manufacturing offers logistic benefits to European customers through shorter supply chain and transport routes.

Reinforcement material for leather goods
Manufacturers of leather goods also benefit from Evolon® microfiber when they use it as a reinforcement material for original leather. It is drapable and soft and provides optimal shaping support for leather. In addition, Evolon® materials offer important sustainability advantages for the manufacturing of luxury leather bags, such as being 100% made in Europe, eco-friendly and socially-responsible production, and the use of recycled raw materials.

Freudenberg Performance Materials Apparel (Freudenberg) announces the 37xx PES Series – a range of interlinings that offer the classic feel of cotton combined with the modern features of enhanced durability, increased yields, and low-temperature fusing. With a 100% PES base and special finish, these OEKO-TEX® STANDARD 100 Class I certified products open new possibilities for the business and smart casual segments.

Crafted from a 100% PES base with a special finish, these new interlinings boast enhanced durability and better resilience and recovery over traditional cotton interlinings. The 37xx PES Series interlinings offer the added advantages of no visible impurities or foreign fibers, along with low temperature fusing, reducing the risk of yellowing in the finished product. Compared with cotton interlinings, the 37xx PES Series also offers increased yields of up to 150 cm in width and are more cost effective than traditional cotton interlinings, allowing for easier and more efficient manufacturing.

Apart from the material qualities, the 37xx PES Series offers unmatched consumer safety. Produced at its Nantong, China factory, Freudenberg ensures optimal quality control of the 37xx Series. Furthermore, the interlinings are OEKO-TEX® STANDARD 100 Class I certified, making them safe for even the most sensitive skin types, including for babies.

The 37xx PES Series currently includes the 3738 and 3755 products, offered in 115 g/m2 and 165 g/m2 weights, respectively. These can be fused with other fabrics and interlinings to create the precise hand feel for garments.

Archroma, a leader in specialty chemicals towards sustainable solutions, is teaming up with COLOURizd™, an innovator specializing in sustainable textile dyeing technologies, to set a new standard for the eco-friendlier production of sustainable textiles.

The new collaboration will enable fabric mills and brands to combine Archroma pigment coloration solutions with the COLOURizd™ QuantumCOLOUR™ yarn-coloring technology to produce high-quality, high-performance textiles with maximum consumer appeal and minimal environmental impact.

Conventional fiber-reactive methods of dyeing cellulosic and synthetic yarns are multi-step resource-intensive processes that use up to 95 liters of water per kilograms of colored yarn and discharge approximately 94 liters of effluent.

In contrast, the innovative QuantumCOLOUR™ process injects pigment and a binder directly into the yarn, using only 0.95 liters of water per kilograms of colored yarn while producing zero effluent. This represents an unprecedented reduction of 98% in water consumption alongside zero wastewater discharge, zero discharge of harmful chemicals, 73% decrease in carbon footprint and 50% reduction in energy use.*

With Archroma, textile manufacturers and apparel brands can add further value to the QuantumCOLOUR™ process with tailor-made system solutions, including JUST COLOR. This formaldehyde-free** pigment coloration system is based on Archroma’s revolutionary Printofix® pigment dispersions and Helizarin® binders to deliver exceptionally soft fabrics with high fastness and durability, while also enabling energy and chemical savings and higher productivity.

* As tested by Peterson Control Union
** Below limits of detection according to industry standard test methods

ERCA, Patagonia® and YKK announce the implementation of ERCA’s REVECOL®, a sustainable, innovative chemical agent, in YKK’s dyeing processes at their Vietnam production sites transforms common waste material, such as exhausted vegetable cooking oil, into an upcycled, certified high performance, safe textile chemical. ERCA has invested in circular practices to take waste material and use them as feedstocks to create new responsible chemical products.

Always searching for new sustainable innovations, REVECOL® caught the attention of Patagonia®. Driven by the goal to utilize non-extractive chemistry in their supply chain wherever possible, the brand teamed up with ERCA and trim supplier YKK to deploy REVECOL®.

REVECOL® LV-TS has a carbon footprint that is 72% lower* than the more conventional chemical auxiliaries produced by ERCA. Today ERCA produces a wide range of high-performance chemical auxiliaries made from used vegetable oil that are ZDHC, bluesign® approved and GRS certified.

ERCA is one of the first companies to have GRS certified chemical products, opening the door to circular chemical auxiliaries.

As part of their Sustainability Vision 2050, YKK is constantly working to deploy more sustainable chemical processes in their production. The ability to replace a commonly used dye chemical with a lower impact version was a no-brainer for YKK’s Vietnam management. REVECOL® is not only more sustainable, it is also more efficient, reducing the use of the dyeing auxiliary by 20% to 30%, thus  helping to lower YKK’s overall chemical usage.

* bluesign® Product Carbon Footprint Report

Performance sportswear brand FIRE+ICE by BOGNER announces an exclusive collaboration with the multi-sport athlete, Ester Ledecka. This 28-year-old made history during the 2018 Pyeongchang Winter Games as the first athlete to win Olympic gold medals in two distinct sports in the same year. Ester has followed her career with winning 24 World Cup races in skiing and snowboarding combined and defending her Olympic gold in snowboarding in 2022.

Ester's athletic spirit runs in the family, with her grandfather being an ice hockey world champion and Olympian. The Czech-born athlete took up skiing at the age of two and added snowboarding to her repertoire just three years later. On top of her performance on snow, she embraces her passion for windsurfing during the summer months.

Her personality and drive for success perfectly align with FIRE+ICE's commitment to outstanding performance, innovation, and adventure. This stylish collaboration blends high-performance Olympic sport with trendy urban performance wear.

"FIRE+ICE by BOGNER is my go-to outfitter for every occasion. In winter, I'm well protected from wind, cold and wet, and in warmer seasons, I'm fashionably and functionally geared up for surfing. The brand ideally reflects my lifestyle, and I'm excited about the upcoming joint projects", says Ester.