From the Sector

INDA brought together hundreds of industry leaders to explore advancements in the absorbent hygiene and personal care markets during the 10th annual Hygienix™ event, held Nov. 18-21 at the Renaissance Nashville Hotel.

Themed Driving Absorbent Hygiene Product Innovation: Consumer Desires, Market Dynamics & Sustainability Solutions, key sessions included pricing strategies, global trade impacts, FemTech, adult care, period poverty, emerging pet care and wound care markets, environmental regulations on plastics and PFAS, and the impact of aging societies.

An event highlight was the presentation of the 2024 Hygienix Innovation Award® to: HIRO Technologies, Inc.’s World’s First MycoDigestable Diapers, diapers featuring plastic-eating mushrooms that combine excellent absorbency with natural materials.

The other finalists were:

• Harper HYGIENICS S.A.’s Cleanic Naturals Hemp Sanitary Pads (Day & Night) and Pantyliners, an innovative femcare line made with regenerative hemp fibers from Bast Fibre Technologies.
• Hello Hazel, Inc.’s High & Dry Briefs, the first and only disposable briefs for leaks designed to look, fit, and feel like real underwear.

Hygienix Highlights
Attendees gained insights and knowledge during three hands-on training sessions on Nov. 18, focused on fundamentals of absorption systems and opportunities in adult incontinence, innovations in menstrual care, and baby and infant care market dynamics.

Hygienix kicked off with a welcome reception that fostered networking. Attendees explored emerging trends and product innovations through Lightning Talks, connected with successful hygiene start-ups during Lunch Around sessions, and discovered the latest offerings at tabletop exhibits.

“Hygienix exemplifies INDA’s commitment to empowering companies in the absorbent hygiene and personal care markets to advance their businesses,” said INDA President Tony Fragnito. “The insights and connections made at this year’s event will drive growth and enable participants to meet evolving demands and market challenges.”    

INDA announced Hygienix 2025 will be held Nov. 17-20 at Omni Amelia Island Resort, Fernandina Beach, Florida.

INDA, the Association of the Nonwoven Fabrics Industry, announced the conference program for Hygienix™ 2024, November 18-21, The Renaissance Nashville Hotel, Nashville, TN. This year’s theme, “Driving Absorbent Hygiene Product Innovation: Consumer Desires, Market Dynamics & Sustainability Solutions,” will provide insights into the latest industry advancements.

Event highlights include:

Pre-conference webinars

• “Non-PFAS Hydrophobic Technology for Polypropylene Nonwovens”
• “Harnessing AI to Enhance Transparency and Trust in Brand Sustainability”

Workshops (Monday, November 18th)

• “Fundamentals of Absorption Systems and Opportunities in Adult Incontinence”
• “Innovations in Menstrual Care”
• “Baby and Infant Care Market Dynamics”

Networking opportunities

• Lunch Arounds with founders of successful hygiene start-ups
• Lightning Talks – supercharged elevator pitches
• Tabletop Exhibits of leading-edge absorbent hygiene suppliers
• Receptions – three extended networking events

Presentation Preview

• Absorbent Hygiene Insights, LLC, “Exploring the Performance of Polyaspartic Acid Superabsorbents in Hygiene Products”
• China National Household Paper Industry Association (CNHPIA), “Latest Development of Disposable Hygiene Products Industry in China”
• Glatfelter Industries (France) SAS, “Capitalizing on Capabilities to Support the Shifting Hygiene Industry”
• Gottlieb Binder GmbH & Co. KG, “Synergy of Components - Upstream Advancements Offering Downstream Sustainability Opportunities”
• Handas Consulting, “The Intersection of Nonwovens, Sustainability and the Environment: An African Perspective”
• INDA, “UN Plastics Treaty Update”
• INDA, “Business Not as Usual – The Impact of Reusables on the Absorbent Hygiene Market”
• Curt G. Joa, Inc., “Efficient Material Utilization in Hygienic Incontinence Articles”
• Joii Ltd., “Using Nonwoven Period Care Products and an AI-backed Mobile Application to Diagnose Heavy Menstrual Bleeding”
• Kuraray Europe GmbH, “Connecting Consumer Insights with AHPs: Designing Elastics & Naturality”
• The LYCRA Company, “From Farm to Fiber: Developing Elastane with 70% Renewable Content”
• MyMicrobiome GmbH, “The Menopausal Skin Microbiome – What Do You Need to Know?”
• Price Hanna Consultants LLC, “Shifting Sands in the Global Economy for Absorbent Hygiene Products”
• Principle Business Enterprises, “The High Cost of Adult Incontinence”
• RPK Consulting, “Shifting to Sustainability: Natural Fibers in Diapers and the Rise of Eco Brands”
• Texol S.R.L., “Functional Substrates to Preserve Skin Microbiome”
• SK Leaveo, “Comprehensive Sustainability in Hygiene Products: Exploring Biodegradable Alternatives and Circular Economy”
• SPARK Solutions For Growth, “There’s an App for That! The New World of Incontinence Tech”
• University of Pennsylvania, Division of Urology, “Latest Medical & Surgical Treatment for Incontinence”
• ZymoChem, “The Final Frontier: A Bio-Based Source for Super Absorbents”

Hygienix Innovation Award™
A highlight of the event, the Hygienix Innovation Award™ will feature presentations from three finalists on Tuesday, November 19th. The winner, to be announced on Thursday, November 21st, will be recognized for their innovative contributions to absorbent hygiene products. Nominations are open until September 16th, 2024. Last year’s winner, Sequel Spiral™ Tampon, received FDA clearance in August 2023 and is expected to be widely available in 2024.

INDA, the Association of the Nonwoven Fabrics Industry, connected absorbent hygiene and personal care professionals throughout the supply chain at the ninth edition of Hygienix™, the event for absorbent hygiene & personal care markets, held in New Orleans, Louisiana, Nov. 13-16.

Senior-level leaders enjoyed presentations in these key topics affecting the future of absorbent hygiene:

• AHP Trends, Innovation & Market Statistics
• Redefining Absorbent Hygiene: Navigating Consumer Voice, Sustainable Innovations and the Circular Economy
• The Proof Is in the Pudding – Demonstrating What’s Possible in AHP
• Sustainability Inside & Out – Inputs & Packaging
• Words Matter! Shaping Consumer and Industry Thoughts
• Neither Fish nor Fowl: Designing Hybrid AHP Products
• There Be Dragons: Tales of Innovation

The winner of the Hygienix Innovation Award™ was the Sequel Spiral™ Tampon by Sequel. The Sequel Spiral™ Tampon features a proprietary spiral design that is engineered to be more fluid mechanically efficient, meaning it is designed to absorb more evenly and not leak before it’s full. In August 2023, the Sequel Spiral™ Tampon received clearance from the United States Food and Drug Administration (FDA) as a medical device and the company will now begin a series of consumer trials, with broad availability expected in Q1 of 2024.

New this year to Hygienix was Lightning Talks and pre-conference webinars. Lightning Talks are short presentations covering new trends, products and ideas in absorbent hygiene. The pre-conference webinar topics featured the new Quality Audit Program from INDA and EDANA, an in-depth look at the period care product category, and North American trends and insights in baby diapers.

Back was a hands-on workshop providing attendees with information on the various absorption systems used in disposable hygiene products. This workshop focused on the components and interaction of the absorption system in common commercial hygiene products. The workshop was led by Jim Robinson, Principal, Absorbent Hygiene Insights, LLC.

Jim Robinson received the honor of being named the 2023 INDA Lifetime Technical Achievement Award winner for his decades of technical advancements that have grown the nonwovens industry. Robinson has 33 years in the absorbent hygiene industry, including 28 years as a Technical Service Manager at BASF. Robinson has extensive knowledge of SAP applications, absorbent core formation, and hygiene article design, performance and testing.

Hygienix 2024 will be held Nov. 18-21, in Nashville, Tennessee.

INDA, the Association of the Nonwoven Fabrics Industry, announced that registration and tabletop exhibit reservations are open for the ninth edition of Hygienix™, November 13-16, New Orleans, Louisiana. More than 450 absorbent hygiene and personal care professionals from around the world will gather for four days of networking, presentations, and business opportunities.
 
The theme for this year’s Hygienix is “Shaping the Future of Absorbent Hygiene.” The event will focus on the market’s continued growth with presentations on sustainability, technology advancements, disruptive small brands, and market data and trends. Hygienix will also offer a workshop on absorbent hygiene systems led by Jim Robinson, Absorbent Hygiene Insights, LLC, Monday, November 13^th. The full Hygienix program will be announced at a later date.
 
INDA is also introducing a new element for Hygienix – pre-conference webinars. Carlos Richer, Principal, Diaper Testing International, will present insights and trends in diaper design in the U.S. market and Heidi Beatty, CEO, Crown Abbey, LLC, will share her expertise in the absorbent hygiene sector.
 
More than 50 companies will showcase their innovations and technologies during the evening tabletop exhibits and receptions. Participants will be able to discuss their needs with technical leaders and source better solutions for their products, Nov. 14-15.
 
Nominations are being accepted through August 7th for the Hygienix Innovation Award™. Three finalists will be selected to present their absorbent hygiene products on Tuesday, November 14^th to hundreds of senior-level professionals. The winner of the Award will be announced at the end of the event, Thursday, November 1^6th.

• INDA Announces Full Program and Opens Registration for Premier Event in New Orleans

With reusable and recyclable products and new inputs offering growth opportunities in absorbent hygiene and personal care products, Hygienix™ will provide an insightful view into the market’s future this November in New Orleans.

Industry participants from around the world and throughout the supply chain will convene and connect for the eighth edition of the premier event for the fast-growing segment on November 14-17, at The Roosevelt New Orleans Hotel.

The in-person conference will highlight the segment’s continued growth and new opportunities with presentations by more than 20 industry experts on sustainable inputs, natural fibers, product transparency, reusable menstrual products, recyclable diapers and more as well as the latest market forecasts and insights into consumer buying trends.

Hygienix also will offer two specialized workshops, and a myriad of business connection opportunities including a welcome reception on Nov. 14 and a first-time attendee mentorship program.
Participants will discover innovative products in absorbent hygiene and personal care at tabletop exhibits with evening receptions on Nov. 15-16, providing opportunities for 60 companies to showcase their unique offerings.

Three finalists will each present their innovative and technically sophisticated disposable absorbent hygiene products as they vie for the prestigious Hygienix Innovation Award™. Nominations are open until August 29. Demonstrating the interest in sustainability, last year’s award recipient was Kudos Diaper Subscription featuring its 100% cotton disposable diaper.

Hygienix Highlights
Absorbent hygiene – the single largest nonwoven end‐use category (by square meters) – is expected to continue its strong growth over the next four years, creating market opportunities in this thriving area driven by growing consumer interest for environmentally-friendly options in material inputs and end-of-life options.

Participants will hear the latest data and forecasts from analysts during presentations by Robert Fry, Jr., Ph.D., Principal of Robert Fry Economics LLC on the Global Economy – What we Can Expect in 2023; Pricie Hanna, Managing Partner, and Colin Hanna, Director of Market Research, Price Hanna Consultants on Disposables versus Reusables; and Simon Preisler, Vice President of Logistics, Central National Gottesman delivering a Logistic Market Update.

A panel of entrepreneurs will discuss the challenges, biases and taboos to bringing innovations into the marketplace. Experts sharing their insights will be Mia Abbruzzese and Alexandra Fennell, co-founders of Grace; Amrita Saigal, founder and CEO, Kudos; and Cindy Santa Cruz, President of ParaPatch.

A session on Next-Generation Menstrual Products and their Users will feature Liying Qian, Research Analyst, Euromonitor International providing market data on disposable and reusable period products; Frantisek Riha-Scott, Founder, Confitex discussing reusable products; and Greta Meyer, Co-Founder and CEO, Sequel on Reengineering the Tampon.
Also focusing on period products will be a presentation by Danielle Keiser, Managing Director, Impact, Madami on Changing the Conversation with Consumersmoderated by Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC.

Other intriguing not-to-be-missed presentations centered on sustainability trends include:

• Assessing Sustainable Fiber Options in the Context of Disposable Hygienic Products – Richard Knowlson, Principal, RPK Consulting LLC
• Five Generations of Hygiene + Sustainability – Matt Schiering, Professor of Marketing, Dominican University
• Recycling Approaches for Disposable Diaper Waste – Jeannine Cardin, Quality and R&D, RecycPHP Inc.

Hygienix will provide additional focused learning opportunities with two essential short courses (with separation registration fees) on Nov. 14 focused on Absorption Systems for Absorbent Hygiene Products, from 1 to 3:30 p.m. and Global Diaper Trends from 3:45 to 6 p.m.

With enthusiastic participant registration and continued strong growth projected in absorbent hygiene & personal care markets, excitement is building for the seventh edition of Hygienix as it returns as an in-person event just weeks away, Nov. 15-18, in Scottsdale, Arizona.

INDA reports that more than 300 participants have signed up to attend the conference with participation expected to approach pre-pandemic levels in the 500 range.

The Hygienix conference program will focus on compelling topics including New Options for a Responsible End-of-Life; Product and Process Innovation in Absorbent Hygiene Products (AHPs); Haptics: Four Approaches to Assessing Feel, and E-Hygiene Advancements; Absorbent Hygiene Products Market Stats, Trends and Policy Insights; Feminine Care: Challenges to the Status Quo; and New Approaches and Unmet Needs in Baby and Incontinence AHPs.

The conference will also feature two nonwovens workshops, a welcome reception and opportunities for 60 tabletop displays with receptions.

Hygienix Innovation Award Finalists
Among the conference highlights will be the selection of the Hygienix Innovation Award™. The three finalists are all tapping into key trends that are driving growth in this segment – innovation and sustainability – with products that promote health and a healthy environment.

Award finalists making presentations include:

• Expandable Core Wrap from Curt G. Joa, Inc. – Chris Nelson, Business Development Manager, will provide an overview of this new patent-pending expandable core wrap design that allows the core to expand within the containment wrap as the product is insulted, regardless of the blended fluff and Superabsorbent Polymer (SAP) ratio.    
• GlatPure™ Back Sheet from Glatfelter – Vishal Bansal, Ph.D., Vice President, Innovation, will share how this product differs from most back sheets in today’s market that are made from plastic film and nonwovens such as Polyethylene (PE).
• Kudos Diapers from Kudos – According to Kudos Founder & CEO Amrita Saigal, a typical baby spends over 22,000 hours in diapers before potty training, making the material that touches their skin matter. Kudos is the first and only disposable diaper where baby’s bottom touches 100 percent doctor-recommended, carbon-negative, sensitive-skin-friendly cotton all day versus fossil-fuel-derived plastic