From the Sector

Last week, the White House announced that President Joe Biden would not implement a tariff rate quota on imports of fine-denier polyester staple fiber (PSF) in response to a section 201 safeguard case filed by U.S.-based fiber producers.

The President announced an import quota only on imports of fine-denier PSF under the temporary importation under bond (TIB) program, which is predominately used in woven textiles and apparel and is not expected to impact nonwovens.

President Biden opted not to implement a tariff rate quote or other measures that were recommended by the U.S. International Trade Commission citing that other industries, including nonwoven manufacturers, would be negatively impacted by such actions, President Biden’s proclamation stated that:

“While the USITC Commissioners recommended that I impose a tariff-rate quota on fine denier PSF imports, I have determined not to do so…[t]herefore, I have decided to tailor this safeguard remedy to TIB entries of fine denier PSF. Furthermore, I have determined not to impose a tariff-rate quota on imports of fine denier PSF in the interest of balancing the competing interests of domestic fine denier PSF manufacturers and the impact of the safeguard remedy on downstream United States producers, including manufacturers of textiles, defense products, and consumer products, that rely on fine denier PSF.”

This decision comes after several U.S.-based nonwovens producers commented to the White House Trade Policy Staff Committee and the USITC that the nonwovens industry would be harmed by actions that would raise the costs of fine-denier PSF. INDA submitted comments outlining the concerns of many nonwovens producers. Government affairs director Wes Fisher testified before the Trade Policy Staff Committee at the Office of the U.S. Trade Representative hearing on September 30th.

EDANA, the global association for the nonwovens and related industries, concluded its annual Sustainability Forum at the KBR Royal Library of Belgium in Brussels. This year's forum, themed “Building a Sustainable Future Together,” featured a series of keynote addresses, panel discussions, and collaborative sessions focused on environmental responsibility, corporate social responsibility, and circular economy innovations within the nonwovens sector. With an agenda that bridged policy and practice, the Forum highlighted the latest advancements and strategies aimed at tackling climate change, reducing waste, and enhancing sustainability practices.

Keynote Highlights
The forum featured two keynote speakers: Ana Rovzar, Founder of Polygon AR, opened the Forum with a keynote on the accelerating transition to clean energy. In her speech, she discussed the shift from conventional energy investments to renewables, noting a 50% growth in renewables in 2023 alone. “It is accelerating much faster than people think” she remarked, emphasizing that “real progress requires a united front from governments, businesses, and communities to remove regulatory and technological barriers”.

In another keynote, sustainability expert Mike Barry, formerly of Marks & Spencer, stressed the importance of aligning corporate strategy with sustainability. “Citizens see climate change as a top priority, and companies must act boldly to reduce emissions, especially Scope 3”, he said. “Sustainability is now a vital part of brand identity, and consumers expect more transparency and commitment than ever”.

Innovative Industry Perspectives and EU Policy Impacts
Brieuc Lits, Public Affairs Director at EDANA, examined the potential effects of the EU Green Deal on the nonwovens industry. “The EU’s shift towards balancing sustainability with competitiveness will shape not only policy but the very framework within which we operate”, he noted, emphasizing that the sector must adapt to stay competitive and aligned with regulatory expectations.

Lastly, Paolo Haeusermann, Senior Brand Director and Europe Sustainability Leader at Procter & Gamble, shared insights on advancing sustainability in absorbent hygiene products and emphasized the importance of these items. “We are talking about essential products in people’s lives”, he remarked.

Corporate and Product Sustainability: A Deep Dive
Several industry leaders shared insights on integrating sustainability at every level of business. Carsten Ruff from Nitto Advanced Film Solutions discussed the challenges and strategies of embedding sustainability in corporate culture, particularly in a multinational setting. “Sustainability is not a contradiction to industrial applications; it’s a powerful driver of innovation”, he observed.

Martijn Gipmans from Sphera Solutions highlighted the business value of transparency and life-cycle assessments (LCA). “LCA and transparent ESG reporting can catalyse both business growth and environmental progress”, he explained, stressing the importance of integrated sustainability assessments to reduce the carbon footprint of entire product portfolios.

Christophe Morel-Fourrier, Sustainability Leader for Hygiene, Packaging, and Converting Adhesives at Bostik, introduced the Archimedes tool as a strategic asset for Portfolio Sustainability Assessment. “Archimedes allows us to make transparent, informed decisions that align with our long-term sustainability goals”, he explained. He highlighted that this tool helps companies evaluate the sustainability of their product portfolios, empowering them to make impactful choices that support environmental goals.

The Path Forward: Advancing Circularity and Green Innovation
One of the most discussed topics was the industry's transition toward a circular economy. Albert Hammerschmied from Freudenberg Performance Materials highlighted the importance of post-industrial waste in achieving circularity, particularly in the automotive sector. “The potential for nonwovens in the automotive circular economy is vast, but requires industry-wide collaboration”, he commented.

In a session addressing the future of sustainable practices in building insulation, Alexandre Butté of ANDRITZ Laroche emphasized the importance of sustainable materials and collaboration among stakeholders. “The building industry faces unique sustainability challenges, but with innovation and eco-friendly materials, we can bridge the gap between goals and achievable practices”, he said.

Building a Sustainable Health Sector
Danielle van Horzen, Global Marketing Manager for Hygiene and Healthcare at SABIC, discussed advanced recycling solutions in the healthcare sector. Addressing the challenges of medical waste recycling, she stated, “A significant amount of medical waste is not contaminated, offering us opportunities to create circularity in healthcare.” She pointed to the potential for advanced chemical recycling to enable circular models, helping to tackle the pressing issue of sustainable medical waste management.

The day concluded with a session on the circular potential within healthcare. Kristien Depraetere, Sustainability Coordinator at UZ Leuven, outlined sustainable practices in hospitals, from waste reduction to advanced recycling in medical waste. “Healthcare can lead by example in the transition to circularity, yet we need practical and legislative support to address unique industry challenges”.

Visit to the European Commission
The third day of EDANA’s Sustainability Forum 2024 concluded with an insightful visit to the European Commission, offering attendees a unique opportunity to engage directly with policymakers and gain firsthand insights into the EU's sustainability agenda. Hosted at the Charlemagne Building, discussions centered on pivotal elements of the EU Green Deal, including the establishment of Extended Producer Responsibility (EPR), the scope and implementation of the Single-Use Plastics Directive (SUPD), and the Ecodesign for Sustainable Products Regulation.

Featuring presentations from prominent EU officials like Vicenzo Gente and Werner Bosmans, attendees delved into how these regulations are shaping sustainability strategies across industries. Bridging policy and practice emerged as essential, reinforcing the forum’s dedication to aligning industry actions with current EU regulatory frameworks. The session offered a strong conclusion to the event, reinforcing a shared commitment to a sustainable future in collaboration with EU leaders and regulatory bodies.

The Lenzing Group, a supplier of regenerated cellulose fibers for the textile and nonwovens industries, acquired of a minority share in TreeToTextile AB, joining the existing shareholders H&M Group, Inter IKEA Group, Stora Enso, and LSCS Invest. The group of owners is united by the strong belief that sustainably produced fibers will have the power to change the textile industry to the better.

TreeToTextile was established as a joint venture in 2014 with the objective of developing a more sustainable process for cellulosic fiber production. The company has operated pilot lines since 2015 and invested in a demonstration plant in 2021. The next step in the company's evolution will be to scale up the production and make its fibers available on the market.

Lenzing Group has produced sustainable regenerated cellulosic fibers and dissolving wood pulp for over 85 years. “We are excited about TreeToTextile’s award-winning technology and production process, which further reduces environmental impact, promotes the transition to a more sustainable future and is fully in line with our corporate strategy,” says Rohit Aggarwal, CEO of the Lenzing Group.

Dr. Roxana Barbieru, CEO of TreeToTextile, adds: “Now with the additional expertise and sustainability leadership of our new shareholder Lenzing Group, our speed to market will increase significantly, to reach our ambitious goals and become an important player in the textile industry.”

At this year's CINTE Techtextil fair in Shanghai, DILO received the innovation award for its intensive needling technology “MicroPunch”. Recent developments in energy costs, particularly for electricity and gas, and given the increasing shortage of water resources, have led to a shift in thinking over the past few years. Together with economic efficiency, the evaluation of the environmental impact of production has become increasingly important.

For DILO, this meant focusing on needling technology for the fine and lightweight nonwoven sector over the last years. The individual elements of the intensive needling technology underwent a complete revision. It became clear that the high production rates could only be achieved using the two-dimensional kinematics of the needle beam of "HyperPunch" or "CycloPunch." The necessary high feed rates of around 50 mm per stroke, coupled with the highest stitching densities to achieve good abrasion resistance, led to a need of a significant increase of the number of needles and needle density—almost doubling from approximately 20,000 needles/meter/board to around 45,000 needles/meter/board. It also became obvious that ensuring a high efficiency rate in production also required the careful attention to a quick assembly of the needle boards with needle modules. A completely new approach was needed in the design and construction of the needle boards to enable rapid module exchange and achieve a very high mechanical precision.

Previously, needling technology was primarily used for a surface weight range starting at 100 g/m² up to several kilograms per m². The expansion into the range below 100 g/m², and potentially down to 30 g/m², now completes the applicability of needling technology. The intensive needling technology "MicroPunch" opens up an economical field for a wide variety of lightweight nonwoven fabrics that can be produced by a pure mechanical processes. The product characteristics achieved, such as abrasion resistance, are comparable to those of hydroentangeld nonwovens. Needled fabrics tend to have more volume and more stretch while offering similar tensile strength values. These special quality characteristics are particularly interesting for applications in hygiene, medicine, cosmetics, and for technical products.

With this new development, the energy required to produce lightweight nonwoven fabrics has been reduced up to approximately 75% compared to other bonding technologies of this segment.

INDA, the Association of the Nonwovens Industry, based in Cary, North Carolina, and EDANA, the Voice of Nonwovens, headquartered in Brussels, Belgium, have announced the signing of a Letter of Intent (LOI) in Rome to explore a strategic alliance. This marks a significant step toward leveraging their combined expertise and resources to address global challenges and drive new opportunities in the nonwovens industry.

As the nonwovens industry evolves, both associations recognize the need for a unified approach to navigate complex international markets. The potential alliance aims to deliver several key benefits:

1. Enhance the scope and value to Members: The increased integration of resources will enable both organizations to deliver greater value to members, offering an expanded range of educational programs, enhanced networking opportunities, and access to a wider breadth of industry insights.
2. Joint Advocacy and Representation: The alliance will amplify both organizations' collective voice, enhancing their ability to advocate for members' interests at local, regional, and global levels, ensuring that their needs and concerns are effectively addressed.
3. Operational Synergies: The alliance will create efficiencies, strengthen the collective talent pool, and optimize the use of financial resources to better support member and industry initiatives.
4. Innovation and Growth: The alliance will drive joint initiatives and projects that foster innovation, enhance industry leadership, and support the long-term growth and sustainability of the nonwovens industry.

The organizations will conduct a thorough due diligence process over the coming months to evaluate the strategic benefits and operational efficiencies of a potential alliance. Both associations remain dedicated to advancing their members’ interests and exploring new growth avenues within the nonwovens industry.

“This Letter of Intent underscores our commitment in exploring how we can better serve the nonwovens community and tackle industry’s evolving challenges,” said Murat Dogru, General Manager of EDANA. “Our purpose is to ensure that our members are well-positioned to thrive in a dynamic global environment. Reflecting on the Treaty of Rome signed decades ago, we hope that the signing of this Letter of Intent in Rome will pave the way for even greater achievements.”

INDA President & CEO Tony Fragnito added, “This potential alliance represents an opportunity to combine our strengths while openly engaging on the global issues affecting the industry. Better coordination will enhance our ability to serve the industry and our members while retaining our regionally focused support and representation.”

INDA, the Association of the Nonwoven Fabrics Industry, has announced the finalists for the 2024 RISE® Innovation Award. On October 1-2, technology scouts, product developers, and business development professionals will gather at the James B. Hunt, Jr. Library, North Carolina State University, Raleigh, NC, to explore nonwoven research and advancements.

Finalists will present their innovations to RISE participants on Tuesday, October 1st. The Award winner will be revealed on Wednesday afternoon, October 2nd.

The 2024 Award Finalists:
Dual-Layer Filtration Media by Ahlstrom Italia S.p.A. – Ahlstrom’s new dual-layer filter media technology enhances engine air intake filtration performances, offering up to double the dust holding capacity and extending filter lifetime by over 50% compared to single-layer media. It also enables smaller, lighter filter designs, meeting current and future engine specifications, including fuel cells. Dual-layer filter media can be offered with flame-retardant functionality for various transportation and industrial applications, ensuring safety, improved performances and reduced environmental impact.

ENDURA™ rPP Spunbond & SMS by Berry Global – A pre-consumer recycled Spunbond and SMS product, recognized by SCS Recycled Content Certification. With Spunbond products containing up to 90% recycled content and SMS products containing up to 40% recycled content, customers/consumers are provided a product with greenhouse gas emissions benefits, validated with life cycle assessment tools assumptions based on the actual production.  ENDURA Spunbond products have the opportunity to reduce CO2 emissions per kilogram of production by 70%, versus previous generation of product.

PlantPanel X by Hempitecture Inc. – PlantPanel X is a rigid continuous insulation material used in exterior above-ground applications. With an R Value of R3.25 per inch, PlantPanel adds to thermal and acoustic comfort and performance. Engineered with a density to resist compression and deflection, PlantPanel is used in split-insulation wall and roof assemblies with either a rain screen cladding or roofing material, depending on the application. With 100% biobased and recycled content, PlantPanel is a sustainable, low carbon continuous insulation solution that’s easy to install and safe to handle.

2023 RISE Innovation Award winner:
TiHive won the 2023 RISE Innovation Award for their SAPMonit technology. TiHive’s innovation, SAPMonit, inspects millions of diapers weekly. SAPMonit delivers lightning-speed inline inspection of superabsorbents’ weight and distribution, optimizes resources, detects flaws, and accelerates R&D.

INDA, The Association of the Nonwoven Fabrics Industry recently attended the 2024 NCSL Legislative Summit hosted in Louisville, Kentucky the week of August 5th. Wes Fisher, Director of Government Affairs, and Sean Grossnickle, Government Affairs Specialist, engaged with hundreds of state legislators and their staff, international delegates, and summit attendees in INDA’s booth. Attendees were eager to learn more about flushability, the California Collection Study, the ins and outs of the nonwovens industry, and, among other policies, state legislation on wipes. This year marked the first time in recent years that INDA has exhibited at the event.

The annual NCSL Legislative Summit hosts one of the nation’s largest and most influential gathering of state legislators, staff, corporations, government agencies, and trade associations. State and national media publications cover the event, disseminating news and stories across the country.

INDA, the Association of the Nonwoven Fabrics Industry, announced the conference program for Hygienix™ 2024, November 18-21, The Renaissance Nashville Hotel, Nashville, TN. This year’s theme, “Driving Absorbent Hygiene Product Innovation: Consumer Desires, Market Dynamics & Sustainability Solutions,” will provide insights into the latest industry advancements.

Event highlights include:

Pre-conference webinars

• “Non-PFAS Hydrophobic Technology for Polypropylene Nonwovens”
• “Harnessing AI to Enhance Transparency and Trust in Brand Sustainability”

Workshops (Monday, November 18th)

• “Fundamentals of Absorption Systems and Opportunities in Adult Incontinence”
• “Innovations in Menstrual Care”
• “Baby and Infant Care Market Dynamics”

Networking opportunities

• Lunch Arounds with founders of successful hygiene start-ups
• Lightning Talks – supercharged elevator pitches
• Tabletop Exhibits of leading-edge absorbent hygiene suppliers
• Receptions – three extended networking events

Presentation Preview

• Absorbent Hygiene Insights, LLC, “Exploring the Performance of Polyaspartic Acid Superabsorbents in Hygiene Products”
• China National Household Paper Industry Association (CNHPIA), “Latest Development of Disposable Hygiene Products Industry in China”
• Glatfelter Industries (France) SAS, “Capitalizing on Capabilities to Support the Shifting Hygiene Industry”
• Gottlieb Binder GmbH & Co. KG, “Synergy of Components - Upstream Advancements Offering Downstream Sustainability Opportunities”
• Handas Consulting, “The Intersection of Nonwovens, Sustainability and the Environment: An African Perspective”
• INDA, “UN Plastics Treaty Update”
• INDA, “Business Not as Usual – The Impact of Reusables on the Absorbent Hygiene Market”
• Curt G. Joa, Inc., “Efficient Material Utilization in Hygienic Incontinence Articles”
• Joii Ltd., “Using Nonwoven Period Care Products and an AI-backed Mobile Application to Diagnose Heavy Menstrual Bleeding”
• Kuraray Europe GmbH, “Connecting Consumer Insights with AHPs: Designing Elastics & Naturality”
• The LYCRA Company, “From Farm to Fiber: Developing Elastane with 70% Renewable Content”
• MyMicrobiome GmbH, “The Menopausal Skin Microbiome – What Do You Need to Know?”
• Price Hanna Consultants LLC, “Shifting Sands in the Global Economy for Absorbent Hygiene Products”
• Principle Business Enterprises, “The High Cost of Adult Incontinence”
• RPK Consulting, “Shifting to Sustainability: Natural Fibers in Diapers and the Rise of Eco Brands”
• Texol S.R.L., “Functional Substrates to Preserve Skin Microbiome”
• SK Leaveo, “Comprehensive Sustainability in Hygiene Products: Exploring Biodegradable Alternatives and Circular Economy”
• SPARK Solutions For Growth, “There’s an App for That! The New World of Incontinence Tech”
• University of Pennsylvania, Division of Urology, “Latest Medical & Surgical Treatment for Incontinence”
• ZymoChem, “The Final Frontier: A Bio-Based Source for Super Absorbents”

Hygienix Innovation Award™
A highlight of the event, the Hygienix Innovation Award™ will feature presentations from three finalists on Tuesday, November 19th. The winner, to be announced on Thursday, November 21st, will be recognized for their innovative contributions to absorbent hygiene products. Nominations are open until September 16th, 2024. Last year’s winner, Sequel Spiral™ Tampon, received FDA clearance in August 2023 and is expected to be widely available in 2024.

INDA, the Association of the Nonwoven Fabrics Industry, and The Nonwovens Institute (NWI), announced a collaboration agreement to provide continuing education to the nonwovens industry. This agreement expands upon the ongoing partnership between INDA and NWI, whereby the two organizations have successfully presented training programs, covering the full spectrum of the nonwovens value chain from raw materials to processes to products.

Under terms of the agreement, INDA and NWI will develop and present a full roster of training courses, featuring a combination of classroom learning supported by hands-on activities in NWI’s world-class nonwoven production and testing labs on the Centennial Campus of North Carolina State University. The two organizations will also work together to explore additional educational programming to serve the needs of the nonwovens industry as they evolve over time.

The current roster of INDA/NWI training courses include:

• Elementary Nonwovens
• Intermediate Nonwovens
• Fiber and Filament Extrusion Fundamentals
• Meltblown Technology
• Nonwoven Bonding Fundamentals
• Nonwoven Fabric Property Development and Characterization
• Nonwoven Product Development and Innovation
• Spunbond Technology

Course registration is open to INDA/NWI members and non-members. The INDA/NWI Short Course Value Pack program enables companies to purchase a block of registrations, which can be used by any combination of employees to register for any combination of training courses, at a discounted rate. Value Packs are available in bundles of 5, 10, 15, and 20 registrations, with discounts ranging from 10 percent to 25 percent, depending on the size of the Value Pack.

INDA, the Association of the Nonwoven Fabrics Industry, announced that wipes leaders across the supply chain convened for new connections, intelligence, sustainability strategies, and business at the World of Wipes® (WOW) International Conference, June 17-20 in Minneapolis, Minnesota.

The winner of the World of Wipes Innovation Award® was Rockline Industries for their Facial Care Wipe with Glycine Amino Acid Complex. This new Skin Care Wipe contains a unique multifunctional complex of two medium chain glycine, a phospholipid and a blend of special glycol ingredients that provides for a multitude of skin care benefits as well as providing a unique preservation system for nonwovens. The Skin Care Wipe provides substantiated improved skin smoothness, elasticity, and hydration alongside an anti-ageing claim. This innovation is amongst the first to use these glycine ingredients in a Skin Care Wipe formulation.

In a special recognition, INDA presented the 2024 Lifetime Service Award to David Powling, Technical Leader, Kimberly-Clark Corporation (retired), and the 2024 Lifetime Technical Achievement Award to Paul Latten, Director of Research & Development & New Business, Southeast Nonwovens, Inc. INDA honors both Powling and Latten for their decades of contributions to the nonwovens industry as well as being strong advocates for INDA.

The 1.5-day WIPES Academy, led by Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC, and Paul Davies, Ph.D., Consultant, Crown Abbey, LLC, preceded the WOW Conference June 17-18. This course focused on the essentials of wet wipes construction and ingredients. Participants learned how to bring nonwovens, lotions, and packaging together to launch a successful product. The next WIPES Academy will be held July 21-22, 2025 at the Hilton Columbus Downtown, Columbus, Ohio in conjunction with WOW 2025.

The WOW conference program featured experts discussing these key topics:

• Sparkle & Shine: How Wipes Became WOW
• Wiping Smart: The Rise of Sustainable Practices in the Institutional and Industrial Wipe Markets
• Transformative Trends in Wet Wipe Formulations: A Dual Focus on Skin Health and Sustainability
• Leading Alternatives to Traditional Plastics Used in Wipes
• Panel Discussion: Leading Alternatives to Traditional Plastics Used in Wipes
• Eclectic Perspectives: Unraveling the Threads of I&I Wipes and Scaling Strategies
• Putting $$ in Your Pocket
• Recycling & Regulations

In addition to the premium content in the conference program, WOW featured four pre-conference webinars (with recordings available for full conference attendees), tabletop exhibits, Lightning Talks, a Skin Care Formulation Workshop 101, and a mentorship program for participants who are new to the wipes industry.

WOW 2025 will be held July 21-25, at the Hilton Columbus Downtown in Columbus, Ohio.