From the Sector

• Frankfurt Fashion Week lanciert digitales FFW Studio
• Keine physische Veranstaltung im Sommer 2021

Dafür haben die initiierenden, die Messe Frankfurt und die Premium Group, das FFW STUDIO entwickelt. Die Tradeshows Premium, Seek, Neonyt und The Ground sowie die Runwaypräsentationen werden aufgrund der andauernden pandemischen Situation auf 19. bis 21. Januar 2022 verschoben.

Ausschließlich digital – die andauernd volatile Covid-19 Situation in Deutschland und die bundesweite Beschlusslage seitens der Bundesregierung gebieten den Initiierenden der Frankfurt Fashion Week, sich für die erste Frankfurt Fashion Week vom 5. bis 9. Juli 2021 auf größtenteils digitale Formate zu konzentrieren. Als zentraler, digitaler Raum dafür wird das FFW STUDIO lanciert. Die Messen Premium, Seek, Neonyt und The Ground sowie die Runwaypräsentationen werden für den Sommer 2021 abgesagt und dann erstmals im Januar 2022 in der Mainmetropole ausgerichtet.

Neben den pandemischen Rahmenbedingungen ist vor allem die partnerschaftliche Verantwortung gegenüber allen Stakeholder*innen ausschlaggebender Punkt für diese Entscheidung – schließlich würde ein unverändertes Festhalten an den bisherigen Planungen das finanzielle Risiko für eine physische Durchführung der Frankfurt Fashion Week auf die Schultern der Austeller*innen, Besucher*innen und Partner*innen verlagern. Die Prognosen hinsichtlich des Impffortschritts stimmen aktuell grundsätzlich positiv. Dennoch müssen Tradeshows und Präsentationen, die auf der physischen Präsenz eines internationalen Besucher*innen- und Aussteller*innenportfolios aufbauen, den zum jetzigen Zeitpunkt maßgeblichen Entscheidungsfaktoren Rechnung tragen. Zu diesen zählen insbesondere sowohl externe Kriterien, wie andauernde Einschränkungen im Reiseverkehr sowie umfangreiche Quarantänebestimmungen als auch unternehmensinterne Aspekte wie Reiserestriktionen oder auch Kurzarbeitsregelungen, die Stakeholder*innen eine Zusage der physischen Teilnahme an der Frankfurt Fashion Week Anfang Juli 2021 momentan unmöglich machen.

Digital Impulse für die Transformation der Fashionbranche setzen
„Jetzt heißt es, nach vorne blicken. Wir sind angetreten, um die Frankfurt Fashion Week mit ihrem Ecosystem zum Taktgeber der Mode- und Textilbranche zu machen und relevante Zukunftsthemen auf der Agenda der Industrie zu setzen. An diesem Anspruch halten wir fest. Beispielsweise der neue Frankfurt Fashion SDG Summit presented by der Conscious Fashion Campaign in Zusammenarbeit mit dem United Nations Office for Partnerships und die durch die "New European Bauhaus"-Initiative der Europäischen Union inspirierte Konferenz „The New European Bauhaus – Werkstatt der Zukunft“, organisiert vom Fashion Council Germany in Kooperation mit der Frankfurt Fashion Week, versprechen einen hochkarätigen digitalen Aufschlag. Unserer Intention, in Frankfurt eine Fashion Week gänzlich neu zu interpretieren und einen international Impact entwickelnden Impuls zu setzen, wie die Zukunft der Modeindustrie transformativ zu gestalten ist, werden wir somit auch unter diesen herausfordernden Umständen gerecht!“, sagt Detlef Braun, Geschäftsführer der Messe Frankfurt.

„Es bricht mir das Herz, zum dritten Mal in Folge unsere Tradeshows, Konferenzen und Events, ebenso die geplanten Kollektionspräsentationen und Showen abzusagen. Machen wir uns nichts vor, für die Fashionbranche ist das dramatisch. Uns bleibt nichts anderes übrig, als den Tatsachen ins Auge zu sehen, die Konsequenzen zu ziehen und die physischen Elemente einer Frankfurt Fashion Week – auf die wir uns alle so sehr freuen – für den Januar 2022 zu planen. Für den Juli werden wir nun alle Kräfte bündeln, um auch ohne persönliches Get-together unserer Verantwortung der Branche gegenüber digital gerecht zu werden: Im FFW STUDIO werden wir Inspiration bieten, vor allem aber die Themen zu Sustainability und Digitisation vorstellen und auf höchstem Niveau in entsprechenden Formaten diskutieren. Es geht darum, eine Art Pre-Season unserer Vision einer neuen Frankfurt Fashion Week, trotz Corona, Realität werden lassen“, sagt Anita Tillmann, Managing Director der Premium Group. "Jetzt erst recht!"

Das FFW STUDIO entsteht auf der Website www.frankfurt.fashion und wird der zentrale Anlaufpunkt für alle Textil- und Modeprofis, Fashion People und Interessierte. In einem professionell kuratierten Live-Stream wird während der Frankfurt Fashion Week eine ganzheitliche User Experience entstehen, die mit den vier Kanälen Trade Show, Conference, Experience sowie Arts & Entertainment die vier Säulen des Frankfurt Fashion Week Ökosystems abbildet und dabei stets die Leitmotive Sustainability und Digitisation in Szene setzt. Die Inhalte werden im Anschluss an die Liveübertragung in Form einer Video-on-Demand-Serie allen Stakeholdern für die Interimssaison zur Verfügung stehen. So entsteht eine konzentrierte und hochqualitative Essenz der zukunftsorientierten Themenfelder der Frankfurt Fashion Week.
Das Programm ist State-of-the-Art und wird gemeinsam mit Partner*innen aus Politik, Handel, Industrie und Medien entwickelt: In exklusiven Future Talks internationaler Leitmedien werden zukunftsrelevante Fragestellungen mit führenden Entscheidungsträger*innen der Branche diskutiert. Weitere Programmhighlights sind Deep Dives und Einblicke in die beiden Leit-Konferenzen der neuen Frankfurt Fashion Week, der Frankfurt Fashion SDG Summit sowie die Konferenz „The New European Bauhaus – Werkstatt der Zukunft“, die beide erstmals im Rahmen der Frankfurt Fashion Week ausgerichtet werden. Die Programmdetails werden zeitnah bekanntgegeben.

For the first time ever, INDEX™20 will not only take place in its usual live version in Geneva this October, but also in a virtual format at the same time.

This digital tool will enable the over 14,000 exhibitors and visitors to interact directly if they so wish, extend the event’s reach both in terms of geography and applications, and provide live and on-demand product content and information. A data-driven matchmaking facility will assist participants in contacting and networking with like-minded attendees in their particular sector.

JEC Group, dedicated to promoting composite materials, introduces all-new digital event series for the composites community: JEC Composites CONNECT. On June 1-2, 2021, this first round-the-clock event will be one of the industry’s most significant events, hosting major industry players, enabling participants to discover the latest trends thanks to business conferences and get networking opportunities. This live-streamed event will also be the place to highlight innovation through competitions, awards ceremonies and keynote speeches.

JEC Composites CONNECT: a digital event to bring the composites community together
Participants can access the free non-stop digital floor from 8:30 am on June 1 to 6 pm CEST on June 2. This first JEC Composites CONNECT will work as an online trade show, with digital stands for companies showcasing their latest products, from raw materials to composites parts manufacturers with various networking rooms, a meeting requests platform, and with a conference area to access live streaming content.

Composites innovation at the core
JEC Composites CONNECT will host outstanding keynote speakers and all the major JEC Composites competitions and awards promoting innovation, research teamwork, and entrepreneurship in the composites industry.

• The JEC Composites Innovation Awards celebrate the most innovative composites projects and fruitful collaborations between different value chain players in 2021.
• The 2021 JEC Composites Startup Booster competition, with live pitches and winners ceremony.
• The JEC Composites Challenge, where Ph.Ds will present their research projects in front of the jury.

The Awards ceremony will take place on Wednesday, June 2, with an opening keynote speech from inventor and genius entrepreneur Franky Zapata, a.k.a. ‘the Flying Man.’ As the CEO and founder of the company that bears his name, he became well-known for his famed crossing of the English Channel in August 2019 on his Flyboard® Air.

• Next Jec World Will Take Place From March 8 To 10, 2022

The continued impact of the Covid-19 pandemic unfolding throughout 2021 has forced the JEC World team to reexamine the possibility of holding the next edition of JEC World this year. Thus, after thorough consultation of clients and partners, the JEC World team has decided to postpone the next edition of JEC World to March 8 to 10, 2022.

Amidst growing concern among our exhibitors and partners surrounding the critical situation of the Covid 19 restrictive measures and other limitations in place in many countries, the JEC World team has decided to work on a new timeline to hold the next edition of the event in the best conditions in 2022. Thus, JEC World exhibitors were asked to respond to a survey offering two new dates to determine which one would suit them the most. It appeared that 89% of respondents favored holding the next JEC World session from March 8 to 10, 2022.

“The coronavirus pandemic situation has taken the central stage, so in light of the current situation, it would not be possible for us to satisfy our customers’ requirements for such an international trade fair as JEC World in June. We truly regret having to make this difficult decision once again. However, we are all committed, starting today, to deliver the best JEC World experience to our clients in 2022.” says Eric Pierrejean, CEO of JEC Group. “While waiting for welcoming the international composites community back to Paris in March 2022, JEC Group team is preparing various online Rendez-Vous in June enabling the entire composites community to discover trends and innovations, and to connect″, he added.

The leading composites event will take place from March 8 to 10, 2022, at Paris Nord Villepinte (same venue) and online for a new augmented experience.

As the leading trade show of the composites industry, JEC World will bring together the whole composites materials value chain and professionals from application sectors, experts from the scientific and academic world, associations, and media from more than 112 countries, introducing in 2022 its audience its new digital platform, JEC World Augmented.

“JEC World 2022 and the augmented platform  will bring the international composites community and specialists together to resume business, network, hold business meetings. They will also have the chance to participate in conferences, workshops, and discover the latest composites innovations,” says Adeline Larroque, Show director and EMEA events.

• ITM of TU Dresden – your research partner in the field of virtual product development at ISPO Munich
• ISPO Munich Online 2021 – the world´s leading sports business platform from February 1st to 5th 2021

The Chair of Assembly Technology for Textile Products of ITM presents itself for the first time at ISPO Munich Online 2021 – showcasing its expertise in the field of virtual product development. Its know-how in the determination of material parameters, digital data processing, and data transfer will be presented as well as its competencies in 3D/4D body shape recording via scanning, data animation for the 3D product development for functional clothing, and simulation for wear comfort/usage visualization. The Chair of Assembly Technology for Textile Products of ITM has manifested its leading global position in the virtual product development sector by successfully completing a variety of national and international interdisciplinary research projects.

Researchers of the Chair of Assembly Technology for Textile Products have been actively involved in the preparation and digital representation of material samples for the ISPO Textrends Forum. Thus, the material parameters of the ISPO Textrends Award textiles were determined for 3D fit simulations in Vidya (Assyst/Vizoo), automatically analyzed, and digitally processed by the specially developed "Material Analyzer" software. This software in addition to other state-of-the-art CAE infrastructure, such as the recently installed 4D Scanner Move4D, are essential for the further establishment and promotion of its leading position in the field of digitalization and virtual product development for garments for high-tech applications.

The researchers involved eagerly await future collaborations in this promising field of research. This pilot project presented at ISPO 2021 was coordinated by the company FOURSOURCE Group GmbH, thus enabling the characterization and 3D visualization of the award-winning materials that are presented to all visitors at ISPO 2021.

Video Material Stories focus on the highlight products of the PERFORMANCE FORUM which were rewarded with a 100% Jury Like and include detailed explanations by the exhibitors. You can watch the videos here, check out the details, ask any question to the exhibitors and request samples!

• Lightweight, Downproof & Insulation Trends of the Season

The selected insulations are all produced ecologically responsibly, at the same time they are lightweight, breathable and insulate well. The lightweight and downproof fabrics of winter 22/23 are ultra-light, breathable and heat-insulating. It is astonishing that lightweights can now be processed from Econyl and other recycled fibres without losing any of their lightness. Almost all fibres – from nylon, Econyl, polyamide to polyester – are over 90 per cent recycled, and often dyed with vegetable variants or dyed in a dope dyed process.

• Softshells & Outer Midlayers of the Season

Warming, windproof and water-repellent jackets worn outdoors as an outer layer during sports or leisure activities typify the Softshell/Outer Midlayer category. Polyamide and polyester fibres remain dominant in winter 22/23. But anyone on the lookout for natural fibres will find various blends of organic cotton, Tencel or wool.

• Midlayers of the Season

Midlayers are primarily intended to provide warmth when layering garments. The focus is on newer constructions to generate heat, yet at the same time, manufacturers are attempting to reduce or completely avoid the use of micro-plastics in the development process.

First edition of JEC Summit Sports & Health – Connect, an online event platform devoted to medical and sports equipment manufacturers using composites, ended last week going above and beyond its set goals. JEC Summit Sports & Health – Connect brought together professionals from the whole composites value chain and allows decision-makers to evolve and inspire through a subsequent event program. This summit was the first in a long line of events devoted to composites in the Sports and Health industry that are to come within the next two years.

The three-day event was conceived as a forum to gather composites professionals, affiliates, and high-profile speakers to share their expertise in composites materials involved in creating state-of-the-art medical devices and sports equipment.

“Following the enforced postponement of many trade shows, we took the step of becoming the first organizer to stage an online event dedicated to composites in the sports and health industry. We put together a high-level conference agenda and speaker roster, and devised some great ideas for virtual networking, said Christian Strassburger, Event Director at JEC Group. “I could not be prouder of what we achieved with many delegates from Europe and Americas tuning in, including representatives from more than 36 countries. I would also like to take this opportunity to thank all our sponsors and partners. Their trust, support, and input were a crucial part of both the quality and success of the summit.”

The event attracted an audience of more than 1,100 professionals from the composites industry, from 36 countries, and helped organize 216 pre-arranged one to one meetings between buyers and sellers via our dedicated online meeting rooms, this without mentioning informal networking between participants. It reached these numbers, as participants logged on in considerable numbers to learn from the insights and ideas of the unparalleled line-up of high-level speakers who took part in the summit’s twenty-track conference.

The agenda for the JEC Summit Sports & Health – Connect featured tracks on current trends and Innovations in sports & health composite applications, with keynotes delivered by Dominic LeBlanc Senior Concept Engineer, at Callaway Golf, Christophe Lecomte, Director of Biomechanical Solutions R&D, at Össur, Fleur Jong, Professional Sprinter, and Co-founder of the Para Athletics Foundation and Damiano Salvatori, Materials Research Engineer, at the Straumann Group.

The panel of high-profile experts from Europe and America offered perspectives and inspiration for the next generation of medical and sports devices made of composites materials. The line-up included Bjorn Ivar Austrem, Technical Director, at Madshus, Laurine Calistri, Research Engineer, at Proteor, Anatole Gilliot, CEO of Suprem, Julien Duplay, Composites Methods Engineer, at Decathlon, Eric Jackson, President of Apex Watercraft, Stéphan Vérin, General Secretary, at EuraMaterials, Maximilian Segl, Principal Expert Composites, and Johannes Wölper, Development Engineer, both from Ottobock, and Matthew Dickinson, Senior Lecturer in Engineering, at University of Central Lancashire. Christos Karatzias, at Mitsui Chemicals Europe and Anthony Bert, at Helicoid Industries.

And one cannot omit the international startups that pitched all through the three-day event: ProsFit (Bulgaria), Alchemy (Greece), moi composites (Italy), Mercuris (Germany), Arevo/Superstrata (USA), Checkerspot/WNDR Alpine (USA), Ambrocio (Finland) Nairoby (Argentina). All gave inspiring and promising perspectives in the sector and what to look for in the near future.

• Looking to the future – Frankfurt Fashion Week is positioning itself with a consistently sustainable agenda and propelling the transformation of a modern, resource-efficient fashion industry.

The Conscious Fashion Campaign (CFC), working in collaboration with the United Nations Office for Partnerships (UNOP), will be the presenting partner and the Sustainable Development Goals (SDGs) will be a prerequisite for all exhibitors by 2023. And the Frankfurt Fashion SDG Summit by CFC is set to become the leading international conference for sustainability in the fashion world. The future of fashion has begun – and its key players will be coming together in Frankfurt am Main from 5-9 July 2021.
 
Frankfurt am Main, 2 December 2020. Joining forces to improve the fashion industry: Frankfurt Fashion Week is positioning itself as the host of the future of fashion and actively driving forward the transformation towards a future-oriented, more sustainable fashion and textile industry. All decision-makers looking to instigate this change will be coming together in Frankfurt am Main from 5-9 July 2021. The initiators of Frankfurt Fashion Week – Messe Frankfurt and the Premium Group – have achieved a real coup: Conscious Fashion Campaign, working in collaboration with the United Nations Office for Partnerships, will be the presenting partner. Messe Frankfurt will build on its collaboration with the United Nations Office for Partnerships and establish Frankfurt Fashion week as the platform on which to advance the Sustainable Development Goals and help guide the fashion industry into the 'Decade of Action'.
 
“Frankfurt will play host to the whole world. We are seeing a very positive response indeed,” confirmed Peter Feldmann, Senior Mayor of the City of Frankfurt am Main, at today’s digital press conference, before going on to say: “The fact that the initiators are able to rethink the concept of a Fashion Week in such a way is extremely impressive and proves that the fashion industry is correctly interpreting the signs of the present and future. The time has come for value creation and values to be reconciled. Consistent alignment with the Sustainable Development Goals is an important step in this direction.”
 
“Frankfurt Fashion Week aims to play a crucial role in finding solutions for macrosocial challenges and supporting the goals of international politics such as the European Green Deal. The fashion and textile industries are also expected to be climate-neutral by 2050. If we want to achieve this, we all need to pull together. Frankfurt Fashion Week is inviting all initiators and supporters of sustainable concepts and congresses or shows dedicated to sustainability to meet in Frankfurt, partake in discussions and make tangible decisions for the greater good. We will connect the most relevant players and pave the way for a future-proof fashion and textile industry,” says Detlef Braun, CEO of Messe Frankfurt.
 
“Given its global reach, the fashion industry is uniquely positioned to collaborate and engage on the Sustainable Development Goals, in particular on climate action and responsible production and consumption,” said Annemarie Hou, Acting Executive Director of the United Nations Office for Partnerships. “Frankfurt Fashion Week and the Summit will serve as an important platform for education and engagement of the fashion and textile industry in the Decade of Action,” emphasised Ms Hou.
 
The aim of Frankfurt Fashion Week is for all exhibitors, participants and partners to align with the Sustainable Development Goals by 2023. The SDGs will also be incorporated into all formats of Frankfurt Fashion Week. This will help to make the UN’s sustainability goals visible and tangible for the Fashion Week audience, therefore bringing its claim, goals and specific proposals for implementation to an international opinion-forming fashion and lifestyle community. During a one-day Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign, topics like gender equality, clean water, climate protection, social justice and their significance for a forward-looking fashion industry will be examined in greater depth. Another point on the sustainability agenda: Frankfurt Fashion Week is launching a Sustainability Award for outstanding, innovative, sustainable design, alongside other categories with a global appeal for the fashion and textile industry.
 
"We are committed to setting the wheels of transformation in motion. Not only does the overall mindset have to fundamentally change; the entire industry also needs to have the courage to be transparent and honest. It’s important to see values and value creation as opportunities rather than contentious. We are doing what we do best: connecting the relevant players at all levels. With its ecosystem, Frankfurt Fashion Week will become the enabler. We are creating a platform that will orchestrate industry-wide change. With this as our inspiration, we are also developing our tradeshow formats from a ‘marketplace of products’ to a ‘marketplace of purpose and ideas’,” explains Anita Tillmann, Managing Partner of the Premium Group.
 
A new start in Frankfurt: In summer 2021 the entire fashion industry will be coming to the metropolis on the Main river to inform themselves, be inspired, discuss, negotiate and celebrate. “There’s a huge need to finally meet in person again, to exchange ideas and be inspired. At the same time, digital tools and formats have become an integral part of the fashion industry,” says Markus Frank, Head of the City of Frankfurt’s Department of Economic Affairs and therefore also responsible for its creative industry. “To implement such a future-oriented, all-encompassing overall concept, Frankfurt’s business and creative scenes offer an almost unique concentration of different expertise with its internationally networked agencies, universities and museums. The city’s multifaceted, high-end club, bar and restaurant scene, diverse hotel industry and internationally renowned retail landscape will become the stage for this. This network will be a key factor in the successful implementation of Frankfurt Fashion Week and the way in which it will expand into the public space as a cultural and social happening.”
 
A number of major publishing houses are also showing their commitment to the new Fashion Week in Frankfurt with conferences, events and awards: Textilwirtschaft, the leading professional fashion journal by the Deutscher Fachverlag publishing house, is moving its traditional meeting of the industry’s top decision-makers – the TW Forum, the presentation of the renowned Forum Award, as well as its subsequent conference – from Heidelberg to Frankfurt’s Palmengarten botanical gardens, and will therefore be kicking off Frankfurt Fashion Week on Sunday evening and Monday morning. The Frankfurter Allgemeine Zeitung will be hosting its traditional fashion party for the first time in Frankfurt and publishing a special edition of its FAZ Magazin on Frankfurt Fashion Week. And the ZEIT publishing group is holding its ‘UNLOCK Style by ZEITmagazin’ conference, which was established in 2014, and the ZEITmagazin Fashion Week party in Frankfurt for the first time and will dedicate the whole new issue of ZEITmagazin Frankfurt to Frankfurt Fashion Week. Condé Nast will also be involved in next summer’s Frankfurt Fashion Week with an exclusive event by GQ. And the Burda publishing house will also be represented with various event formats from its lifestyle and fashion brands.There will also be talks with SHINE  Conventions, the organiser of GLOW, about what a mutual collaboration could look like.
 
Frankfurt Fashion Week is also delighted to have the Fashion Council Germany (FCG) on board.  The FCG is theinstitution when it comes to German fashion design. It promotes designers, is committed to gaining more political relevance and strengthens the international visibility and awareness of German fashion. At Frankfurt Fashion Week, the FCG will contribute selected formats, such as its already established Fireside Chat, and a future-oriented accelerator format to support German designers.
 
“What really impresses me about Fashion Week is the whole networking aspect: the creative industries will meet the financial world and sustainability is the common denominator. The Green Finance Cluster is another project that we could link with Frankfurt Fashion Week in the future. This will provide new inspiration in the fashion industry, which will certainly extend way beyond its own horizon of Frankfurt and Hesse. After a very difficult year for the trade fair industry, the concept is an encouraging breath of fresh air,” sums up Tarek Al-Wazir, Hesse’s Minister of Economics, Energy, Transport and Regional Development and Deputy Minister-President of the state of Hessen.

• New digital platform unveiled
• Due to the continued impact of the Covid-19 pandemic and after thorough consultation of clients and partners, the JEC World team today announces that the next edition of JEC World is postponed from March 9 to 11 to June 1 to 3, 2021.

With the growing concern among our exhibitors and partners surrounding the critical situation of the Covid  19,  travel  restrictions,  quarantine,  and  lockdown  measures  announced  recently  in  many  countries, the JEC World team has decided to work on a new timeline to hold the next edition of the event in safer conditions in 2021.

Thus, JEC World exhibitors answered a survey proposing three dates to determine which one would suit  them  the  most.  It  appeared  that  a  large  majority  of  respondents  favored  holding  the  next  JEC  World session from June 1 to 3, 2021."We truly regret having to make this difficult decision. However, we are all committed, starting todayto deliver the best JEC World experience to our clients.  We look forward to welcoming the international composites community back to Paris in June 2021", says Eric Pierrejean, CEO of JEC Group. As the leading trade show of the composites industry, JEC World brings together the whole composites materials  value  chain  and  professionals  from  application  sectors,  experts  from  the  scientific  and  academic world, associations and media from more than 112 countries.

JEC  World  is  also  proud  to  introduce  its  audience  this  year,  its  new  digital  platform,  JEC  World  Augmented.

This online platform, programmed to take place alongside JEC World,istailored primarily for attendees who cannot be present physically at the show but still want to experience a tremendousdigital event immersion. "JEC  World  and  its  augmented platform  will  bring  the  international  composites  community  and  specialists   together   to   network   with   exhibitors,   hold   digital   business   meetings,   access   online   conferences, workshops, and discover the latest composites innovation,"  says Adeline Larroque, Show director and EMEA events. "Now, more than ever, the international composites sector needs to come together to discuss today's challenges and tomorrow's composites solutions," adds Larroque.

Over 300 brands have spent three months showcasing their offerings at the world’s first digital trade show. PREMIUM+SEEK Passport, in collaboration with JOOR, provided the industry with a digital addition to the physical trade shows that were unable to take place at all this summer, due to the current situation. The virtual event concluded yesterday.

Summary
“The event was a success: it reached a network of 200,000 buyers, logged over 20,000 visits, and over 80,000 products were sold. The brands that achieved especially good results were those that engaged their own buyer contacts and networks and introduced them to the platform. Things are actually the same as always, the principle remains the same. Success doesn't just happen by itself,” says Anita Tillmann, Managing Partner of the PREMIUM GROUP. “There was a strong focus on communicative value at this digital event. We feel that creating visibility for new potential brands and customers is the best thing we can do to add value for our customers in the current situation. We have worked intensively on how we position ourselves in this crisis, which services we can deliver, and how we can offer our customers and partners support of lasting relevance.”

Outlook
It is not yet possible to announce a final, definitive decision on the PREMIUM GROUP’s January events. The market analysis carried out with exhibitors, partners and retailers is currently being evaluated. The current developments in the number of infections and forecasts by the Federal Government also have an influence on this. These provide reliable data that can serve as the basis for a well-informed and representative assessment of whether and how the trade shows and conferences will be able to take place. Further information on the PREMIUM GROUP events will follow at the end of October.
    
What is certain is that, for the first time, the PREMIUM GROUP and Messe Frankfurt will be putting on their SEEK, PREMIUM, FASHIONTECH, Neonyt and FashionSustain events – along with a host of other highlights – from 6-8 July 2021 as part of Frankfurt Fashion Week 2021. New business platforms, glamorous events, innovative formats and content hubs will be unveiled to the fashion industry – not just in a new setting, but in a totally new guise.