From the Sector

The 48^th INNATEX is opening its doors at the Messecenter Rhein-Main in Hofheim-Wallau from 31 July to 2 August 2021. More than 200 labels are poised to appear at the international trade fair for sustainable textiles. Following a long string of industry gatherings being cancelled due to COVID-19, the summer trade fair is a first opportunity for the sector to get together. All visitors are required to register digitally  in advance of the fair.

The pandemic has presented an opportunity to launch new projects. They include a special zone created in collaboration with GIZ GmbH, the German society for international development, which will shine a light on African designers. 13 labels from Ethiopia, Kenya, Rwanda, South Africa, Tanzania, and Uganda will present their ideas for sustainable textiles and fashion products.

The starting point for the special area is a virtual trade fair, commissioned by the Federal Ministry for Economic Cooperation and Development. GIZ GmbH has realised the joint project in cooperation with several partners; its physical extension can be visited at INNATEX.

Exhibitors include well-known pioneers and young newcomers
The IVN (International Association of Natural Textile Industry), which sponsors INNATEX, is staging its own pop-up showroom. In doing so, the association is creating its own curated space, showcasing the diversity and special features of its members. The future objective is to expand this space with the organiser to create a growing Concept Area that introduces visitors to different ways of presenting green fashion.

Besides the IVN, the Global Organic Textile Standard, the Green Button and Fairtrade are among the other standardisation bodies represented at the fair. In addition, a special exhibition entitled “Fashion in the Hood” (Fashion im Kiez) and delivered by the young interest group “Frankfurt Fashion Movement”, helps visitors join the dots in the fashion industry. Among the labels exhibiting at the fair for the first time are Active Wear by Klitmøller Collective from Denmark, Organic Fashion by Bibico from the UK and Italian sneaker brand ACBC.

Besucher*innen an fünf Tagen aus 60 Ländern – die digitale Ausgabe der neuen Frankfurt Fashion Week war ein voller Erfolg. Vom 5. bis 9. Juli 2021 bot das FFW STUDIO kontemporären wie zukunftsweisenden Fashion-Content in seiner konzentriertesten Essenz: Drei Konferenzen, über 60 Panels, mehr als 72 Stunden Diskussionen, Talks und Präsentationen mit mehr als 150 Speakern und digitale Beiträge von rund 20 game changing Brands haben gezeigt, dass die Mode- und Kreativwelt bereit ist, die notwendigen Schritte zu unternehmen, um die aktuell stattfindende Transformation der Branche erfolgreich zu meistern. Die Besonderheit: Die Inhalte des FFW STUDIO bleiben weiterhin on demand verfügbar.

Alleine die multidisziplinären und internationalen Konferenzformate „The New European Bauhaus – Werkstatt der Zukunft“, organisiert vom Fashion Council Germany in Kooperation mit der Frankfurt Fashion Week, der „Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign“ in Kooperation mit dem United Nations Office for Partnerships und die von der Messe Frankfurt umgesetzte Neonyt-Konferenz „Fashionsustain“ lieferten in über 40 Stunden Live-Stream Deep-Dives, Debattenbeiträge und Einblicke in die beiden Leitthemen der neuen Frankfurt Fashion Week: Sustainability und Digitisation in Verbindung mit neusten Trends, Designs und Styles.

Phygital, on point, zeitgemäß
Die Frankfurt Fashion Week versteht sich als Meeting Point progressiven Innovationsdenkens und gegenwärtiger Ästhetik: Nach ihrer Coronabedingt erzwungenen Digitalpremiere wird sie vom 17. bis 21. Januar 2022 die gesamte Branche erstmals phygital – also gleichzeitig onsite und online – in Frankfurt zusammenbringen. Das digitale FFW STUDIO wird dafür dauerhaft integriert in das in Frankfurt geplante, ganzheitliche Fashion Week-Ecosystem bestehend aus kontemporären Messekonzepten, multidisziplinären Konferenzen, innovativen Runwayformaten, der Aktivierung des öffentlichen Raums und einem verbindenden Plattformgedanken.

Dafür will die Frankfurt Fashion Week alle Stakeholder der Mode- und Textilbranche zusammenbringen: von Topmanager*innen und Entscheidungsträger*innen über Einkäufer*innen bis hin zu Produktmanager*innen und Designer*innen. Deshalb soll die gesamte Wertschöpfungskette in Frankfurt vereint werden – neben der für eine Fashion Week maßgeblichen Präsentation von Mode in Runwayshows und Kollektionen, sollen daher zukünftig auch innovative Vorstufenunternehmen und Ingredient Brands von den Rohstoffen über die Fertigung bis hin zu Services in das FFW Ecosystem integriert werden.

Die beiden zentralen Zukunftsthemen der Branche: Sustainability & Digitisation und vielversprechender Ausblick auf Januar 2022
Soziale Lieferketten, Traceability, faire Produktionsbedingungen, Virtual Fashion, Blockchain, glokale Kollaborationen, phygitaler Retail und State-of-the-Art-Materialinnovationen – das vielfältige Programm hat die Diversität und Spannbreite der die Fashionwelt aktuell beschäftigenden Themen und Herausforderungen sichtbar gemacht.

Was bei der digitalen Ausgabe nur bedingt möglich war, wird in Zukunft zu einem festen Bestandteil der Frankfurt Fashion Week: Ab Januar 2022 wird die FFW zusätzlich in die City verlängert: Frankfurter Gastronomie, Hotellerie, Clubszene, Museen, Festivals und der Einzelhandel.

Die Initiierenden der Frankfurt Fashion Week, die Messe Frankfurt und die Premium Group, setzen ab Januar nicht nur ihre bestehenden Messen, Premium, Seek und Neonyt sowie die bestehenden Konferenzen in Frankfurt um, sondern lancieren zusätzliche Messeformate für die Fashion Community.

Brand Experiences, Virtual Showcases, Live Acts: Die Frankfurt Fashion Week ist im vollen Gange! Am 05. Juli eröffnete Peter Feldmann, Oberbürgermeister der Stadt Frankfurt, gemeinsam mit Detlef Braun, Geschäftsführer der Messe Frankfurt, und Anita Tillmann, Managing Partner der Premium Group, das digitale FFW STUDIO in einer Live-Pressekonferenz. Damit wurde der Startschuss für eine Woche digital-kuratierten Fashioncontent mit dem Fokus auf die Leitthemen Sustainability und Digitisation gegeben. Ein Highlight direkt zu Beginn der Fashion Week: die erfolgreiche Deutschlandpremiere der MCM-Produktion „The Remix: Hip Hop x Fashion“ über die beiden Hip Hop-Pionierinnen Misa Hylton und April Walker, die sich als Frauen in einer männerdominierten Szene durchsetzen konnten und mit der Hip Hop-Culture den Wandel in der Branche mitgestalten. Industry’s Newcomers: Noch mehr Glamour in die Woche des FFW STUDIO brachte der Bunte New Faces Award, der am 5. Juli seit Beginn der Pandemie erstmals wieder live vom roten Teppich in Form einer Hybrid-Veranstaltung übertragen wurde. In der Kategorie Young Fashion Designer gewann Leonie Isabel Appels mit ihrem Label Liapure. Der Award Young Style Icon ging an die deutsche Schauspielerin Gina Stiebitz.

Der Frankfurt Fashion SDG Summit feiert Premiere im FFW STUDIO. Die Konferenz presented by Conscious Fashion Campaign in Kooperation mit dem United Nations Office for Partnerships beleuchtet die drängenden Herausforderungen der Branche aus verschiedenen Perspektiven und bietet eine Plattform des Austauschs, um die nachhaltige Transformation in der Branche zu forcieren.

Weitere Informationen finden Sie im Anhang.

– A brand-new Rentals and Reservations module for EFI™ MarketDirect StoreFront web-to-print software from Electronics For Imaging, Inc. helps print businesses, marketing service providers and other organisations manage resources, assets and products in inventory and rent them out for events and exhibitions. This first-of-its-kind print eCommerce innovation gives users the ability to define an event, its dates and location, then identify which products are available for that time – providing cost by the hour, day or month – and check out, securing the resources from the print provider.

The newly available module addresses a re-emerging need for graphics and marketing support for tradeshows, conferences and other events. It also follows an accelerated schedule of enhancements to the award-winning MarketDirect StoreFront platform, including:

• AutoEngage – an abandoned shopping cart feature that drives increased engagement and transaction completion rates;
• MarketDirect Fulfillment, a modular and flexible inventory management and warehousing solution that helps printers quickly and easily build and manage fulfilment tasks for their clients; and
• Google® Tag Manager and Analytics tools that make measuring web to print performance easier than ever.

The new, industrial, entry-level EFI™ Reggiani BLAZE scanning printer from Electronics For Imaging, Inc. is making its debut at the ITMA Asia tradeshow, 12-16 June in Shanghai, China. The high-quality printer is an easy-to-use, smart solution to help textile companies blaze their successful trail into the world of efficient, sustainable industrial inkjet printing. It is equipped with EFI Reggiani’s state-of-the-art technology, offering high quality, reliability and flexibility on the widest variety of designs.

Cutting-edge technology in a compact footprint
The EFI Reggiani BLAZE printer is designed to give textile companies the opportunity to enter the digital textile printing market with a compact solution. The new, 1.8-metre wide printer offers an innovative, low-maintenance, continuous recirculation ink system equipped with a level sensor and degassing as well as a printhead crash protective system for longer printhead life and superior uptime.
 
Thanks to its cutting-edge printhead reliability and low maintenance costs for a competitive TCO (total cost of ownership), the BLAZE printer can produce up to 125 linear metres per hour with a printing resolution up to 600x1200 dots per inch (dpi). The printer – which delivers excellent productivity as one of the fastest digital inkjet solutions in its class – has eight 300-dpi dual channel printheads and can print in up to eight colours with full variable drop size.

Flexible fabric feed and handling for higher productivity
The EFI Reggiani BLAZE is equipped with a continuous and switchable belt washing unit to remove water and fabric hairs. An embedded device for adhesive application offers the possibility to use thermoplastic, resin and permanent adhesives.
 
The printer also includes other features for enhanced productivity and value, including a 400-mm roll unwinder, expandable shafts, an air gun and a pneumatic bar for standard fabrics.

Efficient software and electronics technology
The Reggiani BLAZE printer offers a friendly and intuitive user interface with real-time image processing and flexible queue management. The software also runs a WYSIWYG (What You See Is What You Get) job editor, as well as tools to accurately predict printing speed and ink usage.

EFI Reggiani TERRA Silver enhancement
EFI has also released an enhanced version of the EFI Reggiani TERRA Silver printer, a 1.8-metre wide printer operating with EFI Reggiani’s unique TERRA pigment ink with binder solution for high-quality, highly sustainable, direct-to-textile printing without steaming or washing.

Features:

• A new recirculating ink system for superior reliability and minimum maintenance at start up and during production
• Several printing modes to ensure maximum flexibility in terms of design capability
• New, real-time image processing that eliminates time spent in image pre-calculations
• A user friendly, intuitive interface
• A more-efficient polymerisation process that takes place as printed textile goes through the printer’s on-board dryer.

Flat knitting solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan, together with its Hong Kong subsidiary SHIMA SEIKI (HonG KonG) LTD., will participate in the ITMA Asia + CITME 2020 exhibition to be held at the national Exhibition and Convention Center in Shanghai, China in June.

Through its exhibit theme—Step Beyond—SHIMA SEIKI will present its vision of the future, while addressing a variety of solutions for the new normal, including proposals in Factory Automation, Digital Transformation (DX), and various online solutions.

At ITMA Asia SHIMA SEIKI will be making proposals for factory automation centered around the special manufacturing capabilities of our WHOLEGARMENT® knitting machines. WHOLEGARMENT® knitwear can be knit in one entire piece without the need for linking or sewing, and allows for on-demand knitting. SHIMA SEIKI will present its WHOLEGARMENT® knitting technology in the form of two of the latest machines. The flagship MACH2XS is the one of most advanced flat knitting machines, featuring proprietary four-needle bed and Slideneedle™ technology combined with spring-type moveable sinkers and i-DSCS+DTC® Digital Stitch Control System with Intelligence and Dynamic Tension Control, and capable of all-needle knitting of WHOLEGARMENT® items. MACH2XS is presented in ultrafine 18L gauge, shown for the first time in China. Also shown for the first time in China, MACH2VS, a flexible V-bed machine capable of knitting WHOLEGARMENT® knitwear using every other needle, or conventional shaped knitting using all needles. It also features spring-type moveable sinkers and i-DSCS+DTC® Digital Stitch Control System with Intelligence and Dynamic Tension Control. MACH2VS is presented in ultrafine 18G with auto yarn carriers as a prototype option.

ITMA Asia will also be the occasion for a sneak preview of next-Generation 4-bed WHOLEGARMENT® knitting technology. The new machine is named SWG-XR, adopting the SWG moniker from the first-generation WHOLEGARMENT® knitting machine introduced back in 1995. The "X" represents 4 needle beds arranged in an Xshaped formation as per the original SWG-X machine, while "R" stands for Reborn and Revolution, referring to a renewal of SHIMA SEIKI's WHOLEGARMENT® knitting that raises the technology to unprecedented levels. By increasing the number of systems from 3 to 4 and featuring auto yarn carriers, SWG-XR allows even higher productivity and vastly improved range of knitting.

In order to further support efforts in DX in the fashion industry, SHIMA SEIKI has released three new online services over the past year which will also be showcased at ITMA Asia: 'APEXFiz™' subscription-based design software; 'yarnbank ™' digital yarn sourcing web service; and 'SHIMAnAVI™' e-learning service.

On the occasion of the VDMA press conference, André Wissenberg, Head of Marketing, Corporate Communications and Public Affairs at Oerlikon Polymer Processing Solutions Division, presented the company's concept for ITMA Asia with the claim: Clean Technology. Smart Factory.

Due to the Corona pandemic, Oerlikon has decided to concentrate with their Chinese sales and service teams on guests primarily from China and greater Asia. However, some experts from Germany, who are working in China at our locations anyway, will be live on site at the booth. Other experts from Germany, India and US will be available online for the entire 5 days of the trade fair and will simply be connected by video conference to the discussion with the visitors on site if there is a need for.

At ITMA Asia 2021, Oerlikon will present the next generation of an automatic texturing solution with up to 25 % energy saving and up to 30 % higher production speed, easy maintenance and best yarn quality. The core of this machine, the socalled EvoCooler, will be shown as an exhibit in combination with digital solutions like AIM4DTY. In the field of high-precision flow control solutions components, the two new gear metering pumps developments for the production of aramid and spandex will be presented as well.

Zukunftsrelevant auf allen Kanälen: Die Frankfurt Fashion Week lanciert vom 5. bis 9. Juli 2021 das digitale Portal FFW STUDIO und kooperiert dafür mit namhaften Partnerinnen und Partnern aus Mode, Politik, Handel und Medien.

Wenn am 5. Juli 2021 die Frankfurt Fashion Week startet, dann heißt es: online gehen. Mit Future Talks, Deep Dives, Brand Experiences, Entertainment und zahlreichen weiteren Elementen wird das FFW STUDIO zur ersten Anlaufstelle für Design Enthusiast*innen und Vordenker*innen der Mode. Das FFW STUDIO ist das digitale Zentrum der Frankfurt Fashion Week und das Kernelement des digitalen Auftakts im kommenden Juli. Auf einzigartige Weise vereint es die führenden deutschen Modemessen auf einer Plattform und lässt diese mit Live-Konferenzen, Brand Experiences und City Events zu einem ganzheitlichen Ecosystem verschmelzen. Zunächst pandemiebedingt ausschließlich online, zukünftig hybrid.

Auf www.frankfurt.fashion wird man sich auf der Plattform vom 5. bis 9. Juli 2021 sein individuelles Programm zusammenstellen können. Zukunftsrelevant – so lautet der die Inhalte vereinende Anspruch. Sämtliche Programmpunkte thematisieren die Leitmotive der Frankfurt Fashion Week: Sustainability und Digitisation. Ob für Modeexpert*innen, Designer*innen, Einkäufer*innen, Journalist*innen oder Endkonsument*innen – das FFW STUDIO bietet Informationen, Orientierung, Inspiration, Unterhaltung und kombiniert dies mit einer ganzheitlichen und zeitgemäßen User Experience.

Starke Partnerschafen für eine professionelle und progressive Kuratierung

Für die professionelle und progressive Kuratierung der FFW STUDIO Inhalte haben die Initiierenden der Frankfurt Fashion Week – Messe Frankfurt und Premium Group – CNX, die globale Kreativberatung von Condé Nast, an Bord geholt. Die Frankfurt Fashion Week ist die Plattform für internationale Fashion Player, die die Ästhetik und Werte der Branche neu definiert und dadurch deren kreative Führung beansprucht. Sie verbindet Kultur, Community, Industrie und Handel und schafft Momente der Überraschung. Im Sommer 2021 zunächst durch das zukunftsorientierte Digitalformat FFW STUDIO – für eine nachhaltigere, kreativere, digitalere und wertvollere Fashionbranche. Die Plattform strahlt Präsentationen aus – virtuelle und IRL – Konferenzen und Veranstaltungen und dient als Raum und Ort, an dem sich kreative Köpfe und ökonomische Interessen treffen. Denn nur durch kontinuierlichen Dialog kann sich die Kreativwirtschaft weiterentwickeln. Gemeinsam nähern sie sich den bestimmenden Themen unserer Zeit und der Mode- und Textilbranche im FFW STUDIO – wobei dieses das gesamte Ecosystem der Frankfurt Fashion Week abbilden.

“The consequences of the ongoing pandemic spread of the coronavirus continue to govern our personal and professional lives. It is with a heavy heart that we must cancel the physical events in July, since these are not allowed to take place given the current legal constraints. Due to the lack of certainty for planning and new monthly evaluation we need to fulfil our obligations as event organiser and avoid unforeseeable risks for partners and clients.” Anita Tillmann, Managing Partner of the PREMIUM GROUP

A lack of permissions, adjustments to official measures at short notice, travel restrictions within Europe and overseas, potential quarantine obligations, short-term work in many companies – overall, a volatile situation makes it impossible to press ahead with the necessary planning in a responsible, risk-free way, especially for the exhibitors and partners.

Because of this, the organizers are now forced to cancel SEEK, PREMIUM and FASHIONTECH events in July 2021 and move them to January 2022 instead. Safeguarding the health and safety of exhibitors, guests, partners and employees always takes top priority.

SEEK and PREMIUM are live events and therefore spaces for engaging with others face-to-face. They are a vital meeting point for the whole industry that can only be augmented by our digital offerings. Under the current unpredictable conditions the usual levels of service cannot be guaranteed for clients and visitors.

July will see the start of Frankfurt Fashion Week (FFW) digital. Frankfurt Fashion Week Studio is the core element of the FFW opening season and encompasses the whole FFW ecosystem – with its key themes of Fashion Business, sustainability and digitisation – in the form of a digital portal.

FFW Studio is a progressively curated and staged platform that brings together all German fashion trade shows, conferences, fashion experiences and events under one roof for the first time. First as a digital venue, then as a hybrid one. For pioneers, brands, experiences, entertainment and networking.

“Over the past year we have felt a great sense of solidarity. The industry has given us enormous encouragement and the assurance that we are not only missed but needed. So we want to say thank you from the bottom of our hearts! We can't wait to get together in a few short months’ time to present concepts and projects, meet up face-to-face, and shape the future together. Now more than ever!” Anita Tillmann, Managing Partner of the PREMIUM GROUP   

Contact restrictions, home office and altered daily lives – our lives in 2020 were radically changed. This was also the case for various sectors of the economy, including the textile and clothing industry. However, with crisis come opportunities and stimuli for change. Under the motto “Still Physical”, manufacturers recount their personal success stories in 2020 – the industry can look forward to a selection of sustainable materials curated exclusively by the PERFORMANCE FORUM Jury. Areas of focus: natural fibers that highlight wellbeing aspects, plant-based materials that make us strong and excite on an emotional level, bio-nylons and bio-based finishings that rethink function. “Still Physical – Your Success Story of 2020” will be on display online as the first of its kind within a trade fair week from 17 to 21 May 2020.

Transformation: Technology first?
The pandemic has forced us into new, primarily digital forms of living and working. Our daily lives are characterised by home offices, home schooling and online meetings. The desire for real, physically perceptible experiences has grown incessantly within the last year. In the same context, people nowadays are strongly driven by technological progress – yet how far can we allow technological change to go and how do we wish to live in the future? Long before the pandemic, the trend towards self-monitoring and control of important bodily functions developed. The sports industry developed tools to measure levels of performance and monitor bodily functions with the goal of enhancing performance. Self-optimisation, body shaping and health promotion have become standard nowadays. Staying healthy and keeping fit are now social imperatives in our performance-oriented society. The pandemic has made us rethink, made us pause – with sustainable function still in focus, yet function needs to be rethought for the future, distancing ourselves from mere performance enhancement, and embracing clothing that facilitates people in feeling good.

Touch & Feel
In a visual, digital world, one sense has been forgotten: the sense of touch. Materials trigger completely different reactions, consciously or unconsciously. Moreover, the surface texture is also decisive in the functionality of a fabric, lending it its unique characteristics. In times of contact restrictions and lockdown, there is a need for a space for emotions, for regeneration and physical wellbeing. This is also reflected in the desire for appropriate apparel that leaves a pleasant sensation on the skin. Lightweight, warm and of a softer nature, plant-based fibers fulfil the desire for comfort and promote wellbeing.

We are physical – we are nature
How will we shape and adapt the post-pandemic textile and apparel industry? The Corona crisis once again reminds us of our existential bond with the natural world. While humanity fights against the spread of a deadly virus with social isolation, one thing is doing well: our planet. It is recovering from all the exhaust gases that are released into the air daily by cars and factories. There is a shift in focus towards taking time out in nature, whether in the form of a morning run, a mountain hike or a yoga session on the grass.

Your success story of 2020
What has touched them? Which experiences have shaped their latest innovations? Does the crisis also present opportunities? The chance for something new, for a rethink, on an even more sustainable, more ecological path? Which highlights, which stories are worth communicating and where did the focus lie in 2020? Various material manufacturers already started to focus on sustainability and the cautious use of resources some time ago. Innovations in the areas of materials and in processing methods are the driving forces of the development towards more sustainability. However, we need to realign all processes and structures in our supply and production chains and adapt them to the needs of a resource-conserving, responsible industry. A pioneering example of such alignment was the decision of PERFORMANCE DAYS to only present sustainable materials at the PERFORMANCE FORUM from the November 2019 trade fair event onwards. Additionally, the setting-up of the new digital sourcing platform “THE LOOP” shows how technology can be implemented aside from material and processing innovations in such a way that our procedures and structures can be adapted to difficult conditions.

Informative & up-to-date: the digital trade fair week from 17 to 21 May 2021
As usual, the highlighted fabrics from the Focus Topic “Still Physical”, which the exhibitors have defined as their personal success stories, will be available shortly on the PERFORMANCE DAYS website highlighting all details and facets.