Eastman reconfirmed dark green shirt in 2024 for sustainable Naia™ fibers
This year, Eastman and its innovative Naia™ cellulosic fibers have earned again the dark green shirt designation in the Canopy Hot Button Ranking and Report, underscoring the steadfast commitment to protecting ancient and endangered forests while driving innovation in Next Generation fiber solutions.
With “buttons” being used in the report as a measure of MMCF producers sustainability performance across seven critical categories, Eastman maintained a score of 30 buttons for the sustainable production of Naia™ cellulosic fibers. This recognition has been consistently reconfirmed since 2022, after Eastman’s first light green designation in 2019, reflecting their ongoing efforts to prioritize sustainable raw material sourcing, low-impact production processes, and fiber innovation that comes with a lighter impact on the planet.
The Naia™ Renew portfolio, including the Naia™ Renew ES, has also been a cornerstone of this success. Already available at scale, Naia™ Renew ES is created from a blend of 40% certified recycled waste materials, 20% certified recycled cellulose, and 40% sustainably sourced wood pulp. This innovative fiber has become a preferred choice for sustainability-driven brands like Reformation which has already launched its 2nd collection and is gaining increasing traction in retail markets worldwide.
By investing in cutting-edge technologies and industry collaboration, Eastman is redefining what is possible in sustainable fiber innovation. The company remains committed to advancing its mission of creating high-quality, eco-conscious solutions that support the well-being of the planet, industry workers, and consumers alike.
Eastman Chemical Company