From the Sector

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Graduate Fashion Foundation x Maxxam Competition, photographed by Nici Eberl - Rosemary Moore

Rosemary Moore

15.04.2025

International fashion design competition with MAXXAM® fabrics

Rosemary Moore, inventor of the original and ground-breaking 4 way stretch and crinkle fabric, together with Graduate Fashion Foundation has announced the shortlisted 3 finalists in an international fashion design competition.

Students from the leading fashion and design universities across the UK and internationally were challenged to design a trend led womenswear S/S 2026 capsule collection utilising the famous MAXXAM® fabrics. Celebrating the fabric’s history the range had to be timeless, multi-purpose and include a minimum of one piece of swimwear.

Judged by Rosemary and the team at Graduate Fashion Foundation, a shortlist of 3 winners has been announced.

Ivo Gomes - Solent University, Fashion Design
Ella Brooks-Birkett - Manchester Fashion Institute @ The Manchester Metropolitan University, BA (Hons) Fashion Design and Technology
Paballo Mafokate - STADIO School of Fashion, Honours in Fashion

Rosemary said, “It has been incredibly exciting to work on this project with Graduate Fashion Foundation and all the leading universities across the country and abroad. I have been absolutely overwhelmed with the number of entries we received and the passion and talent that the students have demonstrated. It has been really difficult to narrow down more than 40 entries to a shortlist of 10 students, who I was lucky enough to meet in person, and even harder to get to our 3 finalists, Ivo, Ella and Paballo.

All the applicants for the competition displayed a very high standard of creativity and imagination and in the end, we had to look at the finer details of the actual designs and the commerciality for carrying them forward.

Rosemary Moore invented the unique MAXXAM® fabric in the early 1980s which took the fashion world by storm and became renowned for its 4-way stretch, tactile characteristics, and one-size-fits-all seamless clothing used predominantly for adult clothing and swimwear

Ivo displayed a fresh approach using laser cutting concepts and the novelty for reusing the waste in other aspects of the design creation. His laser designs offered versatility when intermixing the separate parts to dress up or down for a week away. Paballo impressed with her collection theme and her creativity as it offered a real sincerity to the origins of her landscape combining the waste and traditional techniques of Artisans in South Africa. Ella gave a fresh youthful approach to the styling of her separates with well-considered use of our textiles to offer the freedom for intermixing from day into night and beach to trekking.

I’m thrilled to say the competition has showcased the best of our future fashion talent and we look forward to sharing the final winner at Graduate Fashion Week!”

The 3 finalists will showcase looks in the Graduate Fashion Week Gala Show and exhibition (13th- 16th June 2025 at the Truman Brewery, Shoreditch) where a final overall winner will be chosen to receive the coveted prize of working directly with Rosemary and her manufacturers on their designs with the chance of one of their pieces going into manufacture.
Ivo Gomes commented, “Getting to this stage of the competition feels wonderful! To win the competition, I would feel like I had won in life! Regardless of the final result, it will have been a valuable learning experience and I value, learning above everything else.”

Ella Brooks-Birkett commented, “I’m super excited to get to this point in the competition, and I didn't expect it at all. It's such a great experience to come down to London for the live judging. I would be absolutely blown away if I won the competition because this is really out of my comfort zone, and I know to win would really get me started in the fashion industry.”

Paballo Mafokate said, “I'm truly honored to get to this stage of the competition and be recognised for my creativity. To win a competition from a global fashion platform is not something that is familiar within the African continent, and I believe that it would be a beautiful moment and blessing for me and a jump start for my career in fashion.”

The students design journey can be followed on GFF social channels using the #GFFxMAXXAM.

More information:
Swimwear fashion design international competition MAXXAM Graduate Fashion Foundation United Kingdom Rosemary Moore

Source:

Graduate Fashion Foundation

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15.10.2024

The Italian Textile Machinery Industry at ITMA ASIA + CITME 2024

About 50 Italian companies will exhibit at ITMA ASIA + CITME 2024, taking place from October 14 to 18 in Shanghai. With an area of around 1,400 square meters, Italy ranks among the top exhibiting Countries, as in previous editions. 29 Italian exhibitors will show their innovations within the National Sector Groups, organized by ACIMIT (Association of Italian Textile Machinery Manufacturers) and Italian Trade Agency.

ITMA ASIA + CITME show has always been the main showcase for textile machinery manufacturers in Asia, that absorbs over 50% of global exports. Moreover, China is the world’s largest market in the sector (the value of imported textile machinery in 2023 was around 2.6 billion euro).

For Italian manufacturers as well, the Chinese market is the top foreign destination. In 2023, Italian sales to China amounted to 222 million euro. In the first six months of this year, exports to China increased by 38%, while the performance of total Italian exports declined slightly in the same period.

“We hope that the recovery of the Chinese market, observed in this first half of the year, may be an early indication of a more general upturn in global demand for machinery,” says ACIMIT President Marco Salvadè. Over the past few years, demand from Chinese companies has turned to technologies that combine savings in production costs and environmental friendliness, as also demanded by brands and end consumers. “Today, Italian manufacturers can offer highly customized solutions that are particularly suited to making textile production more sustainable,” confirms Salvadè. “The Chinese textile machinery market is rapidly evolving, and the level of innovation in the technology requested has risen due to the growing international competition that even Chinese companies face. In Shanghai, Italian manufacturers will display their latest innovations, essential for making textile production more efficient and sustainable.”

More information:
ITMA Asia + CITME ACIMIT Italy China export

Source:

Association of Italian Textile Machinery Manufacturers

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03.10.2024

Italian textile machinery industry at ITMA ASIA + CITME 2024

About 50 Italian companies will exhibit at ITMA ASIA + CITME 2024, taking place from October 14 to 18 in Shanghai. With an area of around 1,400 square meters, Italy ranks among the top exhibiting countries, as in previous editions. 29 Italian exhibitors will show their innovations within the National Sector Groups, organized by ACIMIT (Association of Italian Textile Machinery Manufacturers) and Italian Trade Agency.

ITMA ASIA + CITME show has always been the main showcase for textile machinery manufacturers in Asia, that absorbs over 50% of global exports. Moreover China is the world’s largest market in the sector (the value of imported textile machinery in 2023 was around 2.6 billion euro).

About 50 Italian companies will exhibit at ITMA ASIA + CITME 2024, taking place from October 14 to 18 in Shanghai. With an area of around 1,400 square meters, Italy ranks among the top exhibiting countries, as in previous editions. 29 Italian exhibitors will show their innovations within the National Sector Groups, organized by ACIMIT (Association of Italian Textile Machinery Manufacturers) and Italian Trade Agency.

More information:
ITMA Asia + CITME ACIMIT

Source:

ACIMIT

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24.11.2022

EURATEX: A price cap at 275€/MWh would be meaningless

The plan of the European Commission to propose a price cap on wholesale gas price at 275€/MWh would be a bitter disappointment for the European textiles and clothing manufacturers, said EURATEX.

November 22nd, EURATEX stated in a letter to EC President, Ursula von der Leyen, that any price cap above the level of 80€euro/MWh would not help the EU industry – the textile sector in particular – to survive the current crisis. Indeed as early as July 2021, the wholesale gas price in the EU was below 30€/MWh. Now, the EU industry is facing gas and energy prices that have exceeded any coping capacity: from the record-high 320€/MWh last August, the price has reached to 127€/MWh today. Still, it is more than 300% than the business as usual prices.

The plan of the European Commission to propose a price cap on wholesale gas price at 275€/MWh would be a bitter disappointment for the European textiles and clothing manufacturers, said EURATEX.

The very existence of the European industry is at stake and with it the European sustainability agenda – and Europe’s capacity to implement it. Furthermore, Europe will lose its strategic autonomy, which guarantees essential goods and services are made available on the European Internal Market. If we continue on this path, the EU will soon become totally dependent on foreign imports with no leverage to implement its sustainability agenda, let alone lead the transition to a circular economy on the international stage.

At present, the EU industry is facing a dire international competition with the industry in China, India and the US working at energy prices of around 10$/MWh. In addition, these competitors are benefitting of sky-high subsidies from their own governments: the rollout of the US $369bln industrial subsidy scheme is just the latest example.

EURATEX Director General, Dirk Vantyghem, believes that “while the EU Industry is under immense, unprecedented pressure, a price cap at 275€/MWh would be meaningless: the European industry will be permanently pushed out on the market. The industry is at the heart of the European way of life and the fundament of our social market economy. The EU must save its industry to save Europe. The moment to act is now.”

More information:
price gap energy crisis Euratex

Source:

EURATEX

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31.10.2022

C.L.A.S.S.: Launch of Imagining Sustainable Fashion Award 2023

The launch of the third edition of the Imagining Sustainable Fashion Award started on October 27, 2022. The Imagining Sustainable Fashion Award (ISFA) is the international competition born out of the collaboration between Connecting Cultures, the foundation that guides the Out of Fashion platform, and C.L.A.S.S., an international eco-hub that since 2007 has been advocating for a new generation of fashion in which the union of design, innovation, communication, and responsibility shapes a conscious and competitive business, capable of playing both an economic and social role.

The Imagining Sustainable Fashion Award invites stylists, photographers, designers, illustrators and artists to create visual imagery, a project that highlights awareness, respect for people and the planet that define the values of sustainable fashion in the fashion system.

Award submissions will be examined by an international jury composed of:

Anna Detheridge, Founder and President, Connecting Cultures
Giusy Bettoni, CEO and Founder, C.L.A.S.S.
Rita Airaghi, Steering Advisor, Gianfranco Ferré Research Center
Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana
Jeanine Ballone Managing Director, Fashion 4 Development
Evie Evangelou, Founder and President, Fashion 4 Development
Sara Kozlowski, Vice President of Program Strategies, Education, and Sustainability Initiatives, Council of Fashion Designers of America
Dio Kurazawa, Founding Partner, The Bear Scouts
Renata Molho, journalist, former editor-in-chief of L'Uomo Vogue and former editor-at-large of L'Uomo Vogue, Vogue Italia, Casa Vogue
Stefania Ricci, Director, Museo Salvatore Ferragamo
Jovana Vukoje, Senior New Brands Specialist, Camera Nazionale della Moda Italiana

The winning projects of past editions were Take a Walk on the Green Side by Emma Scalcon (2021 - Italy) and Fashion Affair by Vishal Tolambia (2022 - India), two very different works that highlighted how challenging sustainability issues are in the contemporary communication landscape.

The deadline for submissions is Wednesday, January 25, 2023.
The winner will be announced in March 2023 and will receive a cash prize of €3,000.00.

More information:
Imagining Sustainable Fashion Award C.L.A.S.S. Award Sustainability

Source:

C.L.A.S.S.

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Photo Pixabay

16.09.2022

Euratex, EuroCoton, Edana, CIRFS and ETSA join forces for the European Textile Industry

The associations published a joint European textiles industry statement on the energy package claiming incisive actions with no further delay.
Here is the statement in full:

Last month, when gas wholesale prices reached the record level of 340€/MWh – triggering also sky-high electricity prices – the European textiles industry called on the European Union to adopt a wholesale price cap for gas, the revision of the merit-order principle in the electricity market, support for SMEs and a single European strategy. On 14 September 2022, on the occasion of the State of the Union address by President Von der Leyen, the Commission announced initiatives aimed at tackling the dramatic energy crisis that the Europe is facing.

We, the European associations representing the whole textiles’ ecosystem, welcome these proposals by the Commission to change the TTF benchmark parameters and decouple the TTF from the electricity market and the revision of the merit-order principle for the electricity market, which is no longer serving the purpose it was designed for.

The associations published a joint European textiles industry statement on the energy package claiming incisive actions with no further delay.
Here is the statement in full:

We also welcome the proposal to amend the state-aid framework that, in our view, should include the textiles finishing, the textiles services and the nonwoven sectors as well as a simplification of the application requirements. Furthermore, we call for a uniform implementation across the EU.

However, we acknowledge that the Commission proposal lacks in ambition and – if confirmed – it will come at the cost of losing European industrial capacity and European jobs. Ultimately, Europe will remain without its integrated textiles ecosystem, as we know it today, and no mean to translate into reality the EU textiles strategy, for more sustainable and circular textiles products.

An ambitious and meaningful European price cap on the wholesale price of natural gas is absolutely necessary. Europe is running out of time to save its own industry. It is now time to act swiftly, decisively in unity and solidarity at European level. We understand a very high price cap has been so far discussed among Ministries and that is not reassuring for companies across Europe: if any cap is, as expected, above 100/MWh, these businesses will collapse.

Already in March 2022, with EU gas wholesale prices at 200€/MWh, the business case for keeping textiles production was no longer there. To date, natural gas wholesale prices have reached the level of 340€/MWh, more than 15 times higher compared to 2021! Currently, many businesses have suspended their production processes to avoid the loss of tens of thousands of euros every day. We hope this will not become the new normal and – to reduce the likelihood of such a scenario – we call on the Commission, the EU Council and the Parliament to swiftly adopt decisive, impactful and concrete actions to tackle the energy crisis and ensure the survival of the European industry.

Given the dire international competition in which the EU textiles industry operates, it is not possible to just pass on the increased costs to consumers. Yet, with these sky-high prices, our companies cannot afford to absorb those costs. The EU textiles companies are mainly SMEs that do not have the financial structure to absorb such a shock. In contrast with such reality in Europe, the wholesale price of gas in the US and China is 10€/MWh, whereas in Turkey the price is 25€/MWh. If the EU does not act, our international competitors will easily replace us in the market, resulting in the de-industrialisation of Europe and a worsened reliance on foreign imports of essential products.

Specific segments of the textile industry are particularly vulnerable:

The man-made fibres (MMF) industry for instance is an energy intensive sector and a major consumer of natural gas and electricity in the manufacturing of its fibres. Not only is it being affected by higher energy process, it is also experiencing shortages and sharply rising costs of its raw materials.
For the nonwovens segment, production processes – which use both fibres and filaments extruded in situ – are also highly dependent on gas and electricity. Polymers melting and extrusion, fibres carding, web-forming, web-bonding and drying are energy-intensive techniques. Nonwoven materials can be found in many applications crucial to citizens like in healthcare (face masks) or automotive (batteries).
It also is to be noted that for some segments the use of gas has no technological substitute: for example, the dyeing and finishing production units make very intense use of gas. These production units are mainly composed by boilers and driers, which only work on gas and there is no alternative technology.
The textile services sector is also struggling: with the critical nature of the service they provide, they require a considerable amount of energy to keep services, particularly hospitals and care homes stocked with lifesaving material as well as clothing and bed linens for the patients themselves. Losing these businesses would cause a lack of clothing for healthcare professionals, including protective sanitary gowns for surgeons, nurses and doctors, uniforms including other forms of personal protective equipment.

More information:
energy supplies crisis Euratex CIRFS Edana EuroCoton ETSA

Source:

Euratex

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24.03.2022

C.L.A.S.S. ICON 2022: Applications open for third edition

On March 15th C.L.A.S.S. Eco Hub launched the 3^rd edition of C.L.A.S.S. ICON Award, the annual competition with the aim of sponsoring and rewarding a visionary creative who is able to combine design, responsibility, innovation and communication.

The next selected winner of the international competition for visionary fashion creatives who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public, will be chosen in accordance to the principles of the C.L.A.S.S. Manifesto of Responsible Fashion (https://www.classecohub.org/wp-content/uploads/2022/03/Copia-di-C.L.A.S.S.-ICON-MANIFESTO-2.pdf).

The prestigious reward for the game changers of fashion counts C.L.A.S.S. support at 360° degrees, from material consultancy to communication support and a partnership-like engagement in C.L.A.S.S. activities both on and off-line. This specifically includes:

2 coupons valued 1000 € each to source responsibly on THE SMART SHOP, the inspirational materials’ bank and samples' e-shop, that includes a premium selection of the C.L.A.S.S. Material Hub’s materials
A consultancy session with C.L.A.S.S. TEAM: the ICON will have the chance to choose between an introduction to responsible innovation workshop or a specific session focusing on brand’s needs, for example responsible sourcing, certifications, communication.
Full communication support in terms of press releases, social media and events organisation

C.L.A.S.S. is also happy to announce that its partners will offer an exclusively customed package of marketing and communication activities:

Renoon is the app devoted to Responsible Shopping agglomerating thousands of ways to combine style and sustainability values may it be new, pre-loved and rental clothing. The package dedicated to C.L.A.S.S. ICON includes: a dedicated brand page on Renoon, the possibility to check and edit the description of the brand with Renoon's team and a featured article/interview on the new Renoon Library.
IDEE BRAND PLATFORM is a company based in Milan, which provides dedicated support in all commercial activity for design and fashion brands through the various stages of their growth steps. The package dedicated to C.L.A.S.S. ICON includes the support of the brand in commercial activities for SS23 and AW23/24.
SUSTAINABLE BRAND PLATFORM is a digital platform to measure, improve and communicate fashion brands sustainability making it simple and affordable. Through the creation of a real DIGITAL TOOLBOX SBP wants to give fashion brands all the instruments they need to obtain a global assessment of their sustainable performance. The package dedicated to C.L.A.S.S. ICON includes the Ecoscoring for brand’s sustainability and the creation of its Sustainable ID Card on Sustainable Brand Platform, as well as the use of the SBP logo, communication on social media and an interview in SBP/Magazine.
WHITE has always been attentive to the themes of responsible fashion and alongside the new generations of designers. That’s why they decided to support the international sustainability platform C.L.A.S.S. (Creativity, Lifestyle And Sustainable Synergy) with the annual award C.L.A.S.S. ICON, which promotes awareness in new sustainability values. For this reason, WHITE offers to the winner of C.L.A.S.S. ICON: a digital space on its WSM-WHITE platform and a physical space at the next show scheduled for September.

Applications are open until 1st May.
Email to classicon@classecohub.org, with a list of information such as brand vision and objectives, sustainability values and strategy, designer profile, a photo/video story of your latest collection, and any previous award (https://www.classecohub.org/c-l-a-s-s-icon).

More information:
CLASS Creativity Lifestyle and Sustainable Synergy C.L.A.S.S. ICON award

Source:

C.L.A.S.S. Eco Hub

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JEC World 2022

08.12.2021

JEC World 2022: 3 months to go

JEC Group announces theme for JEC World 2022 and reaffirms global leadership in composites innovation, business and networking

JEC World, the leading global trade show dedicated to composite materials, their manufacturing technologies and application markets, will take place in Paris from March 8-10, 2022, under the theme Composites for a Sustainable World. JEC World 2022 will be the industry’s most awaited international face to face event after the long pandemic period. Exhibition space is already 98% booked, a clear demonstration of the industry’s commitment to meet and resume business. Those unable to join in person will be able to experience the show via the JEC World Connect digital platform.

JEC Group announces theme for JEC World 2022 and reaffirms global leadership in composites innovation, business and networking

“We are looking forward to welcoming our exhibitors, partners and visitors back to Paris to resume business and promote innovation,” comments Thomas Lepretre, VP Events, Sales and Operations of JEC Group. “JEC World will bring the composites industry together to showcase the sustainability benefits of composite materials to a global audience, and to provide a stimulating meeting-place for the industry to pursue its sustainability ambitions by exchanging knowledge, forging collaborations, and imagining new concepts to protect our environment.”

JEC World a unique get-together on sustainability throughout the product lifecycle
JEC World a real composites “think tank”
JEC World 2022 will demonstrate how sustainable thinking is at the heart of the innovative designs, technologies and business models driving the development of the next generation of composites applications.

Four conferences will be held over the three days, focusing on:

• Sustainability of Raw Materials for Composites: Fueling the Circular Revolution
• Rethinking Composite Materials Production: The Path to Sustainable Manufacturing
• Design for Circular Composite Products: Turning Waste, Recycling & Reuse into Opportunities
• Applications of Composite Materials for Circularity: Towards a Net-Zero World

Innovation is in JEC World’s DNA
One of JEC World’s objective’s is to promote the composites sector’s most innovative projects. More than 600 product launches are expected to be announced over the three days of the show, which will also feature JEC’s high-regarded innovation challenges and awards ceremonies :

• The JEC Composites Innovation Awards celebrate innovative global composite projects, as well as fruitful collaborations between different players in the value chain. Over more than 15 years, the JEC Composites Innovation Awards have highlighted collaborations between some 1,900 companies and recognized 203 creative projects. The winners will be announced on March 7th during a dedicated ceremony and their successful technologies will be on display throughout the show.

• The JEC Composites Startup Booster is the leading startup competition in the world of composites. In 2022, this competition will celebrate its fifth anniversary, with a special event to be organized onsite and the launch of a new “sustainability” award. And, with 20 finalists for 2022, it will recognize innovations with the greatest potential market impact and promote them to an influential audience of decision-makers. The finalists’ innovations will be displayed at JEC World’s “Startup Village.”

• For the first time, JEC World will host the 3rd edition of the SMC BMC Design Award organized by the European Alliance for SMC BMC. This international competition recognizes and promotes design excellence in the use of SMC and BMC materials. The theme of this edition is Sustainable Living, and the award is opento design students and young design professionals (less than 3 years of experience) living in Europe.

More information:
JEC World JEC Group Composites SMC BMC Sustainability Design

Source:

JEC Group

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Emma Scalcon wins Imagining Sustainable Fashion Award

(c)Emma Scalcon

Emma Scalcon project TAKE A WALK ON THE GREEN SIDE

21.04.2021

Emma Scalcon wins Imagining Sustainable Fashion Award

EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

Born in Padua, Italy, 22 years old, and a student in her second year in Textile & Fashion Design at IAAD - Istituto d'Arte Applicata e Design, Emma Scalcon won the IMAGINING SUSTAINABLE FASHION competition with her project TAKE A WALK ON THE GREEN SIDE, designing communications crafted with strong and impactful images and simple but detailed wording intended for younger consumers to inform them about sustainable fashion issues.

Scalcon ranked first among the finalists selected by a high profile jury composed of:
·   Anna Detheridge, Founder and President, Connecting Cultures
·   Giusy Bettoni, CEO and Founder, C.L.A.S.S.
·   Rita Airaghi, Director, Gianfranco Ferré Foundation
·   Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Jeanine Ballone, Managing Director, Fashion 4 Development
·   Evie Evangelou, Founder and President, Fashion 4 Development
·   Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America
·   Dio Kurazawa, Socio fondatore, The Bear Scouts
·   Renata Molho, Founding Partner, The Bear Scouts
·   Lucy Orta, Chair, Art & the Environment, University of the Arts London
·   Stefania Ricci, Director, Museo Salvatore Ferragamo

Emma Scalcon was awarded the €3,000 prize, made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei - a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.

“It is time to be pioneers in communication and for this we have supported the Imagining Sustainable Fashion Award,” commented Takaaki Kondo, global marketing department manager for ROICA™ by Asahi Kasei, the Main Sponsor of the award. ROICA™ by Asahi Kasei is a high quality stretch fibre with an innovative range of intelligent functions to satisfy every modern wardrobe need for sports, underwear, and fashion. “We believe that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices.”

“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained Anna Detheridge. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives.

It is a great pleasure to see the energies from a wealth of young creatives, small businesses, and designers from all over the world with cross-disciplinary interests and a diversity of talents who are ushering in a new culture of design. My heartiest congratulations go to Emma Scalcon".

“I completely agree with Anna's comments on the quality of the work submitted by participants in the competition and together we have renewed our intention to continue IMAGINING SUSTAINABLE FASHION into 2021 with a new edition of the award,” stated Giusy Bettoni. “After this initial experience, we find ourselves even more motivated to explore some of the themes that emerged during the selection process, in particular those regarding the ethics of intellectual and cultural property, a topical issue in an industry like fashion. For this reason, we are already working together on organizing a webinar on this topic with outside specialists, including legal experts.”

21 Grams, the group comprised of Veronica De Nigris, Serena Paone e Immacolata Esposito, won a special contest open to the public among the finalists selected by the jury, receiving the most votes from Instagram followers on C.L.A.S.S.’s corporate Instagram profile. The media partner for the initiative is Renoon, the leading search tool and data hub for sustainable fashion, a rising start-up of the year, aggregating +190 brands offering sustainable options to consumers.