From the Sector

Disney unveiled the HoloTile floor, created by Disney Research Fellow and longtime member of Walt Disney Imagineering Research & Development Lanny Smoot.

The HoloTile floor is a multi-person, omni-directional, modular, expandable, treadmill floor. It allows any number of people to have a shared virtual reality (VR) experience, walk an unlimited distance in any direction, and never collide or walk off its surface.

The HoloTile floor can also be an insert in a theatrical stage, allowing performers to move and dance in new ways, or stage props and structures to move around or appear to set themselves up.

The new technology was revealed (see here), as Lanny Smoot is being inducted into the National Inventors Hall of Fame. He is the first Disney Imagineer to receive this recognition.

Smoot is also credited with giving Madame Leota her ability to “float” in the Séance Room at the Haunted Mansion at Disneyland Park; crafting the state-of-the-art extendable lightsaber used by Disney Live Entertainment; inventing the Magic Playfloor interactive game experience on the Disney Cruise Line; producing the immersive Fortress Explorations adventure at Tokyo DisneySea; and designing the virtual and interactive koi ponds at the Crystal Lotus Restaurant at Hong Kong Disneyland Hotel.

adidas unveils its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023™. The campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.

Marking adidas’ most impactful Women’s World Cup campaign to date, the brand unites its global family of football legends and advocates of the women’s game. Headlined by a series of fast-paced films, the campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina’s World Cup hero, Lionel Messi. They come together to celebrate the skills that Russo, Oberdorf and Fowler are renowned for, from vision and interception to power, creativity and accuracy.

The films are part of a new creative proposition from adidas for the upcoming tournament. ‘Play Until They Can’t Look Away’ aims to platform and showcase some of the world’s greatest football players on the biggest stage – whose skills and passion for the game demand global attention and support.

Set against the soundtrack of SL2’s iconic song, On a Ragga Tip, fans see World Cup winner, Lionel Messi, alongside Mary Fowler, guiding both viewers and Jenna Ortega across the world to Fowler’s home country of Australia , with preparations for the biggest women's sporting moment underway.

Meanwhile, David Beckham and Ian Wright, alongside his granddaughter, Women’s Arsenal FC player, Raphaella Wright-Phillips, are unable to look away in a supermarket as Russo spectacularly weaves her way through the narrow aisles, in her own creative fashion. Finally, Goretzka is expertly interrupted while bowling as Oberdorf whizzes around an arcade, powerfully intercepting balls in each scene to achieve a high score of her own.

Paying respect to those who have gone before, the films are also filled with subtle references to memorable moments that football super fans will revel in, including shirt numbers, iconic tournament balls, plus much more.

Policymakers and industry stakeholders recently convened for an enlightening conversation on the challenges that the apparel and footwear industry is facing regarding the communication of reliable information to consumers and the drastic change that is needed through smart regulation. Hosted by the Policy Hub, Circularity for Apparel and Footwear, and Global Fashion Agenda, the non-profit that fosters industry collaboration on sustainability to drive impact, the masterclass presented media with views on the steps that must be taken to prevent greenwashing and empower consumers.

The Policy Hub - Circularity for Apparel and Footwear – represents more than 700 brands, retailers, manufacturers, and other stakeholders from across the globe, covering more than 50 per cent of the apparel and footwear sector. During the masterclass, Baptiste Carrière-Pradal, Chair, Policy Hub, presented its position on the EU Consumer Empowerment Initiative and the importance of Substantiating Green Claims through the new standardised methodology of the Product Environmental Footprint (PEF).

A first panel was kicked off by the European Commission representative who provided attendees with an overview of what is new about the PEFCRs for apparel and footwear. That led to an interesting and informed discussion with brands and other organisations which showed both the benefits of the PEF and the improvements needed in its methodology for it to fully reflect the complexity of the industry.

Overall, discussions showed the need for the topic to be addressed globally, apply a clear solid method to measure the environmental impact and for much more stringent legislation to regulate and ban greenwashing. As put by Baptiste Carriere-Pradal, Chair of the Policy Hub: “There will be challenges, the journey is long but now is the time for clear and ambitious regulation that will help us change the industry.”

You can watch the Media Masterclass here.

• Every moment of our day is important: TINTEX knows it and for SS 2022 is proposing solutions to enhance our wellbeing, fitting all our possible and different needs 24 hours a day.

From sunrise to sunset

Last season TINTEX “RAW” collection has successfully explored the modern human being dimensions with no more genders and races, and today the new SS 2022 collection confirms the Naturally Advanced Evolution vision built on a strong environment-driven approach and cutting-edge technology able to offer contemporary consumer a brand new smart and performing choice.

How? The SS2022 TINTEX 24h collection is offering solutions that can fit the different moments of our daily lives to rediscover ourselves in the outside world, leaving behind the social isolation that we all experienced in 2020. Freedom, comfort, flexibility and movement are the concepts the company explores looking not only to fashion moments, but to all the occasions of life where the most comfortable yet performing and responsible materials - from recycled synthetics to organic cotton - are the “right value choice”.
 
From there, the concept of giving life to 10 fabrics that truly embody our daily lifestyle: comfort, versatility, wellbeing.

Colours. A journey through warm and vivid colors - from reddish apples to sunny oranges with notes of starry blues - encourages wellbeing, feeling of relief, freedom and happiness because we feel that "we are alive again” when we go outside, doing everything we have always done, but that we were forced to put on pause. “RADIANT YELLOW it’s TINTEX color of the season, with its inherent positivity and strength. An energetic color that calls for a natural freedom to explore the world; a warm sensation of summer that feels like home” declares Ana Eusebio, designer at TINTEX Textiles.
 
All the collection focuses on the interlock structure, able to “concretely” deliver the value of versatility  and  fulfil performances needs of different moments of life. The idea is to create a collection that explores only one structure taking it to the limit, recreating, re-inventing and re-exploring its possibilities in order to meet the value of duality. Yes, in a single knit TINTEX challenged the way interlock is usually constructed by exploring each side of the articles and combining texturized with plain surfaces as well as light and heavy weights. Interlock offers natural stretch performances and exceptional dimensional stability.

Moreover, an important eye on responsible performances improvement to meet contemporary challenges and make us feel comfortable and safe! Always thanks to TINTEX DNA that is showing once more its consistent and evolved skills in making smart fabrics combined with unique eco-high-tech finishings.
 
Materials & finishings. A soft performances journey where it’s all about our dynamic daily lives. Through light and heavier fabrics, we find a well thought blend of innovative and responsible fibres. Strong focus is given to exceptional “transformation” technologies such as Newlife™, Q-Nova®, and ROICA™ EF by Asahi Kasei. While Organic cotton, TENCEL™ Lyocell fibers and TENCEL™ Lyocell fibers with Micro technology offer a unique natural and precious touch.

Fresh fibres and finishings that enhance freshness and comfort. Polygiene® STAY FRESH and Polygiene® Odor Crunch for active odor control performances, Hydroperm® by Archroma technical hydrophilic finishing for a fast dry, comfortable surface and a fresh look. Absolute novelty of the season is the TASTEX®COOL-EX by TANATEX, a skin-care treatment agent based on micelles, which gives a special cool sensation using dynamic temperature control.
 
Lastly, TINTEX addresses the accessories and outerwear markets with a “look-like leather” created with a water-based coating technology that incorporates pine shell.

Wardrobe solutions. 10 versatile articles that can perfectly fit the different areas of our daily wardrobe: from casual to formal wear, from athleisure to sports, from loungewear to underwear.  10 innovations that have become a  REAL  24th hours smart wardrobe   thanks to the unique design interpretation of these fabrics  by  5 contemporary and innovative Portuguese  designers such as : Rita Sá, David Catalán, Maria Gambina, Maria Meira and Behén.

Unique pieces designed and created by them   to show once more the beauty, the versatility, the smart performances of TINTEX collection that has been able to transform itself into a naturally advanced valuable wardrobe where fabrics have concretely come to life to make our everyday life smart in each moment! You can have a real look at this wardrobe that fully represent the values behind the collection, smartly interpreted by the Portuguese designers at this video  https://www.youtube.com/watch?v=ppPHPK0Zyu8 .

Thinking about what is happening around us as planet and individuals in an era of unpredictable challenges, we need to be creative constantly reinventing ourselves, aware of a new society and way of consuming where environment and human needs count.  And TINTEX, that has over-time established itself as a global leader in smart innovation, decided to focus exactly on that. The company DNA and vision of Naturally Advanced Evolution is centered on this new way of life that must adapt, but NEVER - now more than ever - compromises neither nature nor new generation’s performance.

Attendees of the May 19-22 National Restaurant Show in Chicago learned that linen, uniform and facility services providers serving restaurants and other foodservice operations can be distinguished by earning third-party verification of their sustainability and cleanliness, as TRSA exhibited its Clean Green and Hygienically Clean Food Service certifications at the show.
More than 150 individuals viewed the exhibit, which screened a new animated video explaining the Clean Green designation. It’s now showing on TRSA’s YouTube page (https://www.youtube.com/watch?v=I-24iVCNRT0).

Depicting operations within a laundry, the video shows how contracting with a Clean Green certified provider delivers services restaurants need and gives them peace of mind from doing business with a sustainable provider. Clean Green operations comply with water and energy standards and demonstrate best management practices in supplying, laundering and maintaining textiles.

Visitors to the exhibit learned which providers serving these attendees’ home geographic areas are Clean Green certified and were encouraged to work with such a certified provider if not already doing so. Speaking with attendees also gave TRSA staff the opportunity to ask them about their experience with providers and, if currently under contract with one, its identity.

• 76 percent of those questioned indicate they currently use such a provider. Most could identify it by name
• 18 percent said they use an on-premises or home laundry for linen and uniform needs. Many of these respondents indicated they work for hotels, healthcare facilities, colleges or military bases with their own laundry equipment
• 6 percent said they use disposable products (napkins, wipers) instead of their reusable textile equivalents; most of these respondents are in quick-service restaurant operations

The TRSA display distributed copies of Sustainability: Finding the “New” Green in Your Restaurant Supply Chain, a 7-page guide to using a systematic approach to choose suppliers whose products/services are proven to be more sustainable than those of their competitors and whose own practices are more sustainable.

TRSA’s exhibit also kicked off a survey of restaurant management to determine their perceptions of table linen service as a plus for facility hygiene and service to diners. Results will help TRSA communicate to the restaurant industry the value of using Hygienically Clean Food Service certified providers in the hope that doing so becomes an industry standard.

Such certified laundries commit to cleanliness through third-party, quantified biological testing and inspection. This process eliminates subjectivity by focusing on outcomes and results that verify linens and uniforms cleaned in these facilities meet appropriate hygienically clean standards and best management practices for servicing full- and limited-service restaurants, hotels, hospitals, educational institutions and other locations where food is handled and served.

ABOUT CLEAN GREEN
Clean Green certification recognizes linen, uniform and facility services companies that demonstrate responsible leadership in sustainability and conservation by acknowledging commitment to improving water and energy efficiency and adoption of best management practices for reusing, reclaiming and recycling resources. Certified operations meet quality standards for effectiveness in conserving resources and minimizing environmental impact. Customers that use Clean Green certified companies to supply, launder and maintain linens, uniforms, mats and other reusable textiles can be assured that their provider maximizes sustainable practices.

ABOUT HYGIENICALLY CLEAN
Hygienically Clean certification demonstrates linen, uniform and facility services companies’ commitment to cleanliness through independent, third-party laundry plant inspection and quantified microbial testing. Inspection and re-inspection verify that items are maintained, washed, dried, ironed, packed, transported and delivered using best management practices to meet key disinfection criteria. Between scheduled and supplemental inspections, ongoing microbial testing quantifies cleanliness and indicates laundry process adjustments.