From the Sector

Lower costs, less energy intensive, and with zero waste water, the new QuantumCOLOUR™ process is set to revolutionize wool textile colouring: Woolmark, the global authority on wool, has teamed up with COLOURizd™, pioneers in dry textile colouring processes, to introduce a revolutionary new method to colour wool and wool blends. 

QuantumCOLOUR™ is a cutting-edge yarn colouring process that significantly reduces resource consumption and costs. Using just 0.5L of water per kilogram of yarn, this technology eliminates the need for bleaching, pre-treatment and wastewater discharge. This makes the COLOURizd™ QuantumCOLOUR™ a reduced resource-intense colouration process, where only the wetting agent and pigment binder system are required.

“After extensive testing on Merino wool and wool blends, we realized the team at COLOURizd™ is on to something truly revolutionary for the wool industry,” said Woolmark General Manager Processing Innovation & Education Extension Julie Davies. “The QuantumCOLOUR™ process provides durable solutions, creating faded to saturated tonal depths of colour for wool and wool blends. And since it uses very little water, suppliers can choose to colour wool and wool blend yarns without the need for wastewater processing infrastructure.”

Traditional dyeing requires a variety of chemicals, including caustic soda, acids, bleach, and salts, all washed in with between 60 and 120 liters of water per kilogram of yarn. The COLOURizd™ method uses none of these chemicals, instead utilising a bluesign® certified pigment and binder injected into a yarn fibre bundle. The result is a process that allows for a range of colours and supple textures.

“Woolmark represents the gold standard within the wool industry and they will be instrumental in helping to offer our lower impact, higher performance process to new markets,” said COLOURizd™ CEO Jennifer Thompson. “Our current clients include Kontoor Brands (Wrangler and Lee), Cone Denim, and GANT, and working with Woolmark will allow us to reach an entirely new market, bringing sustainability and performance solutions to wool manufacturers around the globe.”

Successfully validated on 100% Merino wool, as well as blends with cotton, TENCEL™ and nylon, on a range of yarn counts from 30/2NM to 80/1NM, the COLOURizd™ QuantumCOLOUR™ pigment process meets all standards for colourfastness and durability. Assessed through authorised laboratory partners, Woolmark testing was carried out on yarns, fabrics and garments, showing the technology delivers consistent colour performance and long-lasting wear.

Woolmark and COLOURizd™ will introduce this new technology during Pitti Immagine Filati.

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group unites its various show locations to one cosmos for SS23 at Messe Berlin. The PREMIUM and SEEK shows will be joined by two further components— The Ground is a D2C creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products, while FASHIONTECH, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, JOOR will facilitate a masterclass on ‘Digital Wholesale’ and a future-looking roundtable discussion with four leading fashion brands on the FASHIONTECH stage.

Throughout the duration of the show, in-person buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on JOOR Passport and be able to shop collections directly on the platform. JOOR Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

JOOR and Premium Group’s flexible hybrid format allows visitors and brands a seamless digital and physical introduction to each other and their collections, the opportunity to connect in an efficient, effective, and longer term way, and the convenience to shop the show 24 hours a day from anywhere in the world.

Brands participating include Drykorn, Closed, Bertoni of Denmark, Veja, Ecoalf, Wrangler and Absolut Cashmere.