From the Sector

Textile interior design at its best is an integral part of Heimtextil. Designer and architect Patricia Urquiola expressed this spectacularly in January in Frankfurt with her installation ‘among-us’. Now the leading trade fair is making its mark at Milan Design Week: exclusive products by Patricia Urquiola, created specifically for Heimtextil, are celebrating their premiere at the Design Week in Milan. Set within a diverse interior setting, they highlight the vital role textiles play in holistic design.

Two pieces designed by Patricia Urquiola exclusively for Heimtextil are staged in Milan. With their organic shapes, the ‘Gruuvelot’ sofa and the padded sculpture ‘Mushmonster’ by Moroso morph to their surroundings and invite touching and interaction. ‘Gruuvelot’ represents an organism that expands and unfolds within space. Exceptional protrusions, extensions and volumes form a flowing seating ecosystem that adapts to the body and offers a variety of possibilities for interaction. ‘Mushmonster’ is inspired by the shape of a giant mushroom and shows an organism in constant metamorphosis. At the same time, it contains a filling that enables sustainable production and complex shapes. The covering designed by Patricia Urquiola envelops the padded object. Sustainable and innovative: the fabric is produced using a water-based and CO2-saving printing process.

Until Sunday, the upholstered pieces will merge with a new design environment at the heart of Milan Design Week. Patricia Urquiola designed the Palazzo Bovara for Elle Decor. Under the title ‘Alchemica’, the installation explores the home as a transforming organism that changes throughout the day, the seasons and the stages of life. The designer plays with the metaphor of alchemy, the senses, balance and opposites. She invites visitors to experience the metamorphosis in different rooms. Right in the centre: the padded sculptures of the Heimtextil installation ‘among-us’. ‘Gruuvelot’ is positioned in the purification and light phase in a reflective room with light tones. In the indoor garden, ‘Mushmonster’ is part of a union of opposites and biomorphs in moving, cyclical light.

Flos and B&B Italia, furniture brands of Made in Italy design, take part in the Casa Italia Paris 2024 project, the hospitality house that will host the athletes and guests during the XXXIII Olympic Games, to be held in the French capital from 26 July to 11 August 2024.

Along with other design brands and contemporary Italian artists, the two companies participate for the first time at Casa Italia Paris 2024 showcasing their most iconic creations, both classic and contemporary, in the venue’s indoor and outdoor spaces, taking guests on a spectacular and evocative journey that epitomizes Italian elegance and beauty.

As Official Partner of Casa Italia Paris 2024, B&B Italia is furnishing the living, lounge and outdoor areas with some of its most recognisable products that combine unique design, quality, comfort and function as well as sustainability, an increasingly crucial element intrinsic to furniture designed to last over time. The UP Series by Gaetano Pesce, the Camaleonda sofa and Le Bambole seating by Mario Bellini, the Planck tables by Piero Lissoni, and the Allure O’ table and Flair O’ chairs by Monica Armani will furnish Casa Italia, highlighting a dialogue with the context through the choice of distinctive shapes, colours and materials.

The ongoing dialogue created by the brand’s products continues through to the outdoor lounge areas, where Casa Italia’s green spaces are dotted with products from the B&B Italia Outdoor collection, the brand’s outdoor furniture line launched in 2007. The Ribes sofas by Antonio Citterio, the Crinoline chairs by Patricia Urquiola and the Borea tables by Piero Lissoni will welcome athletes and guests creating stylish aesthetic synergies with the Le Pré Catelan gardens.

Flos has worked at the lighting project for Casa Italia Paris 2024 as Official Supplier, with the aim of making light a precious element for highlighting the works of art and the objects that enrich the setup of the Italian hospitality house, so that the exhibition and its narrative itinerary can be enjoyed both during daytime and nighttime hours. Light is used to shape the space in such a way as to create visual hierarchies among the superb items on display, without forgetting the ambient lighting needed for the celebratory events that will take place in the venue. The Flos lighting display includes some of the brand’s most recognisable suspension creations, such as cocoon models Taraxacum and Viscontea by Achille and Pier Giacomo Castiglioni and Zeppelin by Marcel Wanders. These interact with more recent and timeless collections, such as Glo-Ball by Jasper Morrison, Arrangements by Michael Anastassiades, IC and Captain Flint floor lamps, also by Anastassiades, and Bellhop Floor by Barber Osgerby.

For the exterior green spaces, Flos has chosen stylish outdoor floor lamps that create a harmonious dialogue with the surrounding architecture. These include Captain Flint Outdoor and IC Outdoor, designed by Michael Anastassiades, featuring bases in precious materials such as Tuscan imperial travertine and volcanic stone from the slopes of Mount Etna. Finally, Flos Architectural, the brand’s professional lighting division for large-scale projects, has equipped Casa Italia with innovative tech solutions that include The Tracking Magnet, an ingenious patented system with magnetic fastening LED lights in spot or linear versions for functional, efficient lighting that is also comfortable and non-invasive.