Monforts ‘Denimized’ customers take the lead in London
Of the twelve participating denim mills who took part in Habitat 21 – a special Smart Creation showcase at the recent Denim Première Vision exhibition in London – no less than eleven were valued Monforts ‘Denimized’ finishing technology users.
The aim of Habitat 21 was to highlight those companies taking an eco-responsible approach to denim manufacturing via the use of recycled, organic and bio-based fibres, in combination with resource-saving dyeing and finishing technologies. Monforts customers involved in the project were Advance Denim, Berto, Bossa, Calik, Evlox/Tavex, Kilim, Naveena, Orta Anadalou, Rajby Industries, Raymond Uco and Soorty. Their innovations were detailed in a major presentation on trends for the Spring/Summer 2021 season by Manon Mangin of the Première Vision Fashion Team, based on three key themes – Sensation, Hybridisation and Expansion.